Ad World
Sep 30 2020
The Advertising Club re-elects Partho Dasgupta as President
Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal i.e. FY 2020-21 at its 66th Annual General Meeting. Its current President Partho Dasgupta has been r...
Sep 21 2020
The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman
The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sun...
Mar 29 2020
News channels need support of the advertising fraternity: Arnab Goswami
This is an extraordinary time for the country, and the news broadcasters are leading the battle against COVID 19 from the front. News TV has emerged as the single greatest source of news and information at a critical time of the lockdown. Across India, bro...
Mar 25 2020
APAC Sports media revenues to drop by 35% in 2020: MPA Report
Sports media revenues across the Asia Pacific are expected to fall by 35 percent in 2020 due to the COVID-19 crisis, according to Media Partners Asia (MPA). MPA released its Asia Pacific Sports Media 2020 report earlier this month projecting $...
Mar 23 2020
Adobe's Digital Report: A quick glance
Adobe, in partnership with Econsultancy, has just released the 10th edition of Digital Trends 2020 report. It is an annual survey of marketing, advertising, e-commerce, creative and technology professionals from around the world. The report measu...
Mar 19 2020
Lemma Enables Programmatic Ad Serving on Airport Premium Media in Association with TIMDAA
Lemma, pioneers in programmatic advertising, announced today their integration with premium digital media at Delhi Airport through TIMDAA. TIMDAA, a Times OOH group company, manages all communication assets at the Delhi Airport. This par...
Mar 19 2020
AdTech company DigitalKites forays into digital advertising space
DigitalKites announced their foray into the digital advertising ecosystem with the release of their two flagship products, AudiencePrime & AudiencePlay for brands and publishers respectively. Both the products are free and are built...
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Feb 28 2020
GroupM appoints Demet İkiler as EMEA CEO
GroupM has appointed Demet İkiler as EMEA CEO, effective immediately. İkiler, who will serve on GroupM’s Global Executive Committee, will lead GroupM’s operations in the region while remaining WPP Country Manager in Turkey, a role she took...
Feb 27 2020
Big Trunk Communications secures digital mandate of H&R Johnson (India)
Big Trunk Communications has bagged the digital mandate for H&R Johnson (India). The association is primarily aimed at combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the gr...
Feb 27 2020
Admitad drove sales worth $65 million through affiliate marketing in India in 2019, reveals Admitad Annual Affiliate Report 2020
The report provides an in-depth understanding of the region-wise shift to the emerging trends, where e-commerce has emerged as the most common vertical followed by the banking sector. Coming to affiliate market trends in India, which is one of th...
Feb 24 2020
The monk who started his own creative agency
Most people wait until retirement to start their own outfit, but Anil Manan decided to do things a little differently. Manan is an Indian advertising veteran with nearly three decades of experience to speak of. He has worked with J. Walter Thompson, FCB Ul...
Feb 10 2020
upGrad started #RahoAmbitious campaign with two TVCs
upGrad has unveiled the first leg of its new campaign “#RahoAmbitious” with the launch of two TV commercials. The TVC revolves around upGrad’s aim to rekindle the spirit of ambition and passion for learning among today’s working...
Feb 10 2020
Sensodyne revolve around colourful, sensorial food shots...
What is the first word that comes to your mind when someone says 'sensitivity'? Is it also the first word that springs to mind when you see a wincing face? As I go around asking these questions to colleagues, a handful respond with 'Sensodyne&#...
Feb 08 2020
DSP initiates millennial-focused campaign ahead of tax season
As the tax season comes to an end with the last two months left in the financial year, millennials are scrambling to figure out their taxation. While the average percentage of people who fear tax-season is astoundingly high, millennials seem to fear it...
Feb 08 2020
Sonakshi Sinha featured in Cargill's NatureFresh Acti-Lite campaign
Cargill’s edible oils business in India’s today announced the re-launch of its flagship refined oil brand, NatureFresh® Acti-Lite. The brand has been re-launched with a new campaign that features star celebrities Sonakshi Sinha and Neil Bho...
Feb 08 2020
HDFC ERGO Health unveils quirky 'Bad News, Good News' campaign featuring Nawazuddin Siddiqui
Health Insurance Company (Apollo Munich), today announced the launch of a new brand campaign ‘Bad News – Good News’, that communicates about the landmark acquisition of Apollo Munich by HDFC Ltd. in the General Insurance sector and the ma...
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