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Nov 25 2020

2021 marketing imperatives to support ‘rebound and recovery’ strategies.

More than two thirds (69%) of businesses expect to end the second half of 2020 in decline. Just under half (45%) of those expect their business to be down by 20% or less, while one in five of those leaders expects their business to be down in exc...

Oct 07 2020

Innovation, Pioneering and Differentiation key for business success shares Marico’s Harsh Mariwala with budding entrepreneurs at TiECON Chennai 2020

Addressing budding entrepreneurs on the various nuances of setting up successful and sustainable business in India, Harsh Mariwala, Founder and Chairman of Marico delivered an insightful keynote address in the second day of TiECON Chennai 2020. Taking...

Sep 30 2020

The Advertising Club re-elects Partho Dasgupta as President

Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal i.e. FY 2020-21 at its 66th Annual General Meeting. Its current President Partho Dasgupta has been r...

Sep 21 2020

The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sun...

Mar 29 2020

News channels need support of the advertising fraternity: Arnab Goswami

This is an extraordinary time for the country, and the news broadcasters are leading the battle against COVID 19 from the front. News TV has emerged as the single greatest source of news and information at a critical time of the lockdown. Across India, bro...

Mar 25 2020

APAC Sports media revenues to drop by 35% in 2020: MPA Report

Sports media revenues across the Asia Pacific are expected to fall by 35 percent in 2020 due to the COVID-19 crisis, according to Media Partners Asia (MPA). MPA released its Asia Pacific Sports Media 2020 report earlier this month projecting $...

Mar 23 2020

Adobe's Digital Report: A quick glance

Adobe, in partnership with Econsultancy, has just released the 10th edition of Digital Trends 2020 report. It is an annual survey of marketing, advertising, e-commerce, creative and technology professionals from around the world. The report measu...

Mar 19 2020

Lemma Enables Programmatic Ad Serving on Airport Premium Media in Association with TIMDAA

Lemma, pioneers in programmatic advertising, announced today their integration with premium digital media at Delhi Airport through TIMDAA. TIMDAA, a Times OOH group company, manages all communication assets at the Delhi Airport. This par...

Mar 19 2020

AdTech company DigitalKites forays into digital advertising space

DigitalKites announced their foray into the digital advertising ecosystem with the release of their two flagship products, AudiencePrime & AudiencePlay for brands and publishers respectively. Both the products are free and are built...

Feb 28 2020

GroupM appoints Demet İkiler as EMEA CEO

GroupM has appointed Demet İkiler as EMEA CEO, effective immediately. İkiler, who will serve on GroupM’s Global Executive Committee, will lead GroupM’s operations in the region while remaining WPP Country Manager in Turkey, a role she took...

Feb 27 2020

Big Trunk Communications secures digital mandate of H&R Johnson (India)

Big Trunk Communications has bagged the digital mandate for H&R Johnson (India). The association is primarily aimed at combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the gr...

Feb 27 2020

Admitad drove sales worth $65 million through affiliate marketing in India in 2019, reveals Admitad Annual Affiliate Report 2020

The report provides an in-depth understanding of the region-wise shift to the emerging trends, where e-commerce has emerged as the most common vertical followed by the banking sector. Coming to affiliate market trends in India, which is one of th...

Feb 24 2020

The monk who started his own creative agency

Most people wait until retirement to start their own outfit, but Anil Manan decided to do things a little differently. Manan is an Indian advertising veteran with nearly three decades of experience to speak of. He has worked with J. Walter Thompson, FCB Ul...

Feb 10 2020

upGrad started #RahoAmbitious campaign with two TVCs

upGrad has unveiled the first leg of its new campaign “#RahoAmbitious” with the launch of two TV commercials. The TVC revolves around upGrad’s aim to rekindle the spirit of ambition and passion for learning among today’s working...

Feb 10 2020

Sensodyne revolve around colourful, sensorial food shots...

What is the first word that comes to your mind when someone says 'sensitivity'? Is it also the first word that springs to mind when you see a wincing face? As I go around asking these questions to colleagues, a handful respond with 'Sensodyne&#...

Image result for DSP launches millennial-focused campaign ahead of tax season

Feb 08 2020

DSP initiates millennial-focused campaign ahead of tax season

As the tax season comes to an end with the last two months left in the financial year, millennials are scrambling to figure out their taxation. While the average percentage of people who fear tax-season is astoundingly high, millennials seem to fear it...