AdPushup Rolls Out Code Optimizations for Reduced Latency, Faster Ad Delivery

Mar 11 2020

AdPushup, a market leader in ad revenue optimization technology, has released information about code optimizations recently implemented on its JavaScript integration script, aimed at reducing latency and enabling faster delivery of ads.

Many publishers have concerns about the latency introduced by third-party JavaScript. Despite the concerns, a JavaScript-based integration is better suited to most publishers, compared to the CDN-based integration recommended and offered by some vendors, which require publishers to update their name server details, creating potential control and security vulnerabilities for these website owners.

With the new modular architecture, instead of bundling the entire JavaScript into one package, the core AdPushup JS includes only the A/B testing based ad layout optimization engine. Additional features such as header biddingpremium ad formats, and automatic in-content ad placement are included based on publisher requirements. This helps reduce the bundle size and ensures that publishers only load the scripts that they are using. In addition, tree-shaking is used for dead code elimination before run-time, saving disk and CPU usage on the client-side. AdPushup’s CDN uses GZip compression to further reduce bundle size.

Lastly, AdPushup has enabled lazy loading during code execution to ensure that only essential JS assets are delivered to the user’s browser. Lazy loading is a technique that loads assets (scripts, files, images…) only when they are needed by the browser. This is opposed to synchronous or asynchronous delivery, where assets load regardless of whether or not they are needed on-page. AdPushup deploys lazy loading for (1) AdPushup JavaScript and (2) ad units served on web pages, improving load times during code execution and ad delivery.

“Most of our engineering resources are dedicated to R&D and core product improvements, so that we can keep delivering the market-leading revenue uplift that our partners expect from us. However, we also know that in the business of web publishing, speed is everything. This is why over the last few months, we’ve made a series of code optimizations to our core JS bundle, for publishers, this means reduced latency, faster ad delivery, and an improved user experience,” said Ankit Oberoi, CEO of AdPushup.

AdPushup has also released an information sheet about the JavaScript optimizations, including test data from multiple websites, which demonstrates the impact of the JavaScript code on page speed metrics and SEO. From "First Contentful Paint” to “First Input Delay”, the average latency variation recorded between control and experiment during four key page load events was found to be approximately 100ms—a human imperceptible time difference.


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Brands

Contract jobs buck the trend: postings and searches increase
Oct 29 2020 By Admin
         Data from Indeed, the world’s No. 1 job site has revealed that job seekers' interest in ‘contract or temporary jobs’ jumped by 150%, while postings for these jobs increased by 119% between January and July 2020, a flow-on effect of pandemic-induced economic shutdowns across industries. Indian workplaces bore the biggest brunt of the pandemic during this period triggering massive reverse migration that has led to immense labour shortage and high labour cost. While the demand for contract workers has risen steadily since January 2020, month on month comparisons between 2019 and 2020 showed that hiring for contract jobs more than doubled in June and July this year, at 110% and 143% respectively. Data from Indeed also shows that job seeker interest jumped 2.5 times in seven months. In July 2020, searches for contract jobs on Indeed was 3 times higher than in July 2019, at 207%. Top industries hiring for these jobs: Year on year comparisons between 2020 and 2019 suggest that the installation category clocked the highest increase (128%) in demand for contract workers such as maintenance personnel and service engineers. This comes as no surprise, as a vast majority of India’s workforce was plunged into a work-from-home model creating greater capacity for hires who would help enable a smooth transition like setting up Wi-Fi access or assembling ergonomic workstations. The following chart lists the top industries/categories on Indeed the drove demand for contract workers during the pandemic, and those that saw a significant drop from last year: Category YoY change in job share/postings Installation 128% Technology & Software 43% Media 28% Marketing 18.50% Sales 12% Administration 4% Management -0.80% Accounting -36.50% Education -38%   Sashi Kumar, Managing Director, Indeed India, said, “Indeed data has suggested that the Indian labour market is experiencing a shift towards a gig economy with an increasing number of workers seeking contractual or freelancing opportunities. With the pandemic, this has now also become true of employers. Between backfilling roles vacated or achieving organization flexibility by substituting permanent hires, the number of postings and searches in India during the period January – July 2020 significantly increased for contract or temporary jobs. While there are immediate cost advantages associated with hiring contract labour, we are keen to understand the implications of a prolonged work-from-home situation on this trend. We see that employees are increasingly willing to sacrifice the additional benefits that come with a permanent job in exchange for a greater amount of flexibility that allows them a healthy work-life balance, and the opportunity to simultaneously pursue multiple interests – both important factors in creating a sustainable workforce.”
V-Guard’s Q2 FY 2020-21 Revenue remained flat Y-o-Y
Oct 29 2020 By Admin
  India’s leading consumer electrical and electronics company, V-Guard Industries Ltd., announced its unaudited financial results for the quarter ended September 30, 2020. Highlights:  Consolidated Net Revenue from operations for the quarter ended September 30, 2020 was Rs. 623 crores; revenues remained at the same level as that of corresponding period of previous year (Rs.623.27 crores)     Consolidated Profit After Tax for the quarter ended September 30, 2020 was Rs.51.62crores; a decline of 12% over corresponding period of previous year (Rs.58.75 crores)     Q2 results for FY 20 included a one-off write back of Rs 10.12 Cr related to ESOP provisions. The corresponding amount in Q2 FY 21 is Rs 2.6 Cr.    Cashflow from operations continues to be strong, arising from prudent working capital management. Pumps, Fans and Digital UPS categories performed well during the quarter. The company also launched Water Purifier, Breakfast Appliances and Kitchen Hobs & Chimneys during the period under review. The Company has comprehensive safety protocols to deal with the Covid pandemic. Our plants and warehouses are operating with full compliance to such protocols. Most of our people in office-based roles continue to work from home.     Commenting on the company’s performance, Mr. Mithun. K. Chittilappilly, Managing Director, V-Guard Industries Ltd said “During the quarter, most of our markets were back to near normal levels, except Kerala which was impacted by the recent surge in Covid infections.We also had to contend with significant supply disruptions as our Sikkim manufacturing units and some key vendors suffered prolonged production stoppages due to Covid related reasons.  During this quarter, we launched a range of new products in Water Purifier, breakfast appliances and Kitchen Hobs&Chimneys. With supply issues having been resolved and the onset of the festive season, we expect to get back on to the growth path during the coming quarter.”
TVS Credit Adds to the Festive Vibe; Launches #MagicalDiwali Consumer Campaign
Oct 29 2020 By Admin
   In line with its brand promise of fulfilling aspirations and ushering in prosperity for all, TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third consecutive year, aims at adding to the festive fervour of the consumers by inviting them to share some joyous pictures and selfies of their latest purchase, and stand a chance to win exciting prizes.   The #MagicalDiwali customer promotion complements the company’s ongoing “Sabki Tarakki” Diwali campaign which resonates with the brand’s key promise towards ensuring prosperity for one and all and empowering its customers.   The fifteen-day long #MagicalDiwali contest starting from 1st November, invites customers to share pictures of any consumer durable good or two-wheeler they bought through TVS Credit easy loan facility. The participant can share the pictures and selfies on the company’s Facebook page using #MagicalDiwali. Participants stand a chance to win prizes on a daily basis and mega prizes at the end of the contest period.   Mr Charandeep Singh, Head – Marketing & CRM, TVS Credit says, “Fulfilling aspirations and spreading joy among our customers lies at the core of our brand philosophy and this #MagicalDiwali festive campaign is a step in that direction. Many people are planning to buy new goods for their homes and this festive campaign aims to inject a fresh dose of excitement.”   TVS Credit will be giving out smartphones and smart watches as daily prizes to lucky winners as part of the #MagicalDiwali promotion. At the end of the contest, mega prizes such as a Smart LED TV, Laptops and Washing Machines await the contest winners. The winners will be announced on the brand’s official Facebook page.   As a part of the bouquet of Diwali offers, TVS Credit is also offering attractive limited period festive schemes such as low interest rate schemes on select TVS Two Wheeler models and exciting cashback offers across consumer durable loans.
Accelerate Digital Transformation with Newgen at India NBFC Summit on November 6
Oct 29 2020 By Admin
    Newgen Software, a global provider of low code digital automation platform, announced that it is participating as a digital transformation partner at the India NBFC Summit, to be held virtually on November 6, 2020. This event provides a platform for industry experts to come together and share their knowledge about the latest technology trends and solutions for non-banking financial companies (NBFCs). Additionally, the event will feature a session by Sunil Pandita, Vice President – Sales, South Asia, Newgen, where he will share his thoughts on “The Changing Face of Lending – Emerging Trends in the Digital-only World.” Event participants can connect with Newgen's subject matter expert at booth #2 to experience Newgen's offerings for NBFCs, including account opening, loan origination solution, collections and monitoring, and service request management. These digital banking solutions, built on a low code automation platform, help organizations to streamline end-to-end operations, achieve faster turnaround time, and stay on top of regulations. Furthermore, organizations have the flexibility to deploy these solutions either on cloud or on-premise. "The event is an opportunity for industry leaders and decision-makers to learn how Newgen has been enabling financial institutions to accelerate their digital journey, bring agility into their processes, and transform customer experiences. Newgen’s platform and banking applications lay the foundation for a digital business by securely connecting people, systems, data, and workflows," said Diwakar Nigam, MD, and Chairman, Newgen Software. Newgen's digital automation platform can help NBFCs automate their key processes, bridge content and communication silos, and adhere to regulatory compliances. The platform offers cutting-edge technologies, such as mobility, analytics, cloud, robotic process automation, and artificial intelligence, to help organizations stay current and competitive.

Digital

Contract jobs buck the trend: postings and searches increase
Oct 29 2020 By Admin
         Data from Indeed, the world’s No. 1 job site has revealed that job seekers' interest in ‘contract or temporary jobs’ jumped by 150%, while postings for these jobs increased by 119% between January and July 2020, a flow-on effect of pandemic-induced economic shutdowns across industries. Indian workplaces bore the biggest brunt of the pandemic during this period triggering massive reverse migration that has led to immense labour shortage and high labour cost. While the demand for contract workers has risen steadily since January 2020, month on month comparisons between 2019 and 2020 showed that hiring for contract jobs more than doubled in June and July this year, at 110% and 143% respectively. Data from Indeed also shows that job seeker interest jumped 2.5 times in seven months. In July 2020, searches for contract jobs on Indeed was 3 times higher than in July 2019, at 207%. Top industries hiring for these jobs: Year on year comparisons between 2020 and 2019 suggest that the installation category clocked the highest increase (128%) in demand for contract workers such as maintenance personnel and service engineers. This comes as no surprise, as a vast majority of India’s workforce was plunged into a work-from-home model creating greater capacity for hires who would help enable a smooth transition like setting up Wi-Fi access or assembling ergonomic workstations. The following chart lists the top industries/categories on Indeed the drove demand for contract workers during the pandemic, and those that saw a significant drop from last year: Category YoY change in job share/postings Installation 128% Technology & Software 43% Media 28% Marketing 18.50% Sales 12% Administration 4% Management -0.80% Accounting -36.50% Education -38%   Sashi Kumar, Managing Director, Indeed India, said, “Indeed data has suggested that the Indian labour market is experiencing a shift towards a gig economy with an increasing number of workers seeking contractual or freelancing opportunities. With the pandemic, this has now also become true of employers. Between backfilling roles vacated or achieving organization flexibility by substituting permanent hires, the number of postings and searches in India during the period January – July 2020 significantly increased for contract or temporary jobs. While there are immediate cost advantages associated with hiring contract labour, we are keen to understand the implications of a prolonged work-from-home situation on this trend. We see that employees are increasingly willing to sacrifice the additional benefits that come with a permanent job in exchange for a greater amount of flexibility that allows them a healthy work-life balance, and the opportunity to simultaneously pursue multiple interests – both important factors in creating a sustainable workforce.”
V-Guard’s Q2 FY 2020-21 Revenue remained flat Y-o-Y
Oct 29 2020 By Admin
  India’s leading consumer electrical and electronics company, V-Guard Industries Ltd., announced its unaudited financial results for the quarter ended September 30, 2020. Highlights:  Consolidated Net Revenue from operations for the quarter ended September 30, 2020 was Rs. 623 crores; revenues remained at the same level as that of corresponding period of previous year (Rs.623.27 crores)     Consolidated Profit After Tax for the quarter ended September 30, 2020 was Rs.51.62crores; a decline of 12% over corresponding period of previous year (Rs.58.75 crores)     Q2 results for FY 20 included a one-off write back of Rs 10.12 Cr related to ESOP provisions. The corresponding amount in Q2 FY 21 is Rs 2.6 Cr.    Cashflow from operations continues to be strong, arising from prudent working capital management. Pumps, Fans and Digital UPS categories performed well during the quarter. The company also launched Water Purifier, Breakfast Appliances and Kitchen Hobs & Chimneys during the period under review. The Company has comprehensive safety protocols to deal with the Covid pandemic. Our plants and warehouses are operating with full compliance to such protocols. Most of our people in office-based roles continue to work from home.     Commenting on the company’s performance, Mr. Mithun. K. Chittilappilly, Managing Director, V-Guard Industries Ltd said “During the quarter, most of our markets were back to near normal levels, except Kerala which was impacted by the recent surge in Covid infections.We also had to contend with significant supply disruptions as our Sikkim manufacturing units and some key vendors suffered prolonged production stoppages due to Covid related reasons.  During this quarter, we launched a range of new products in Water Purifier, breakfast appliances and Kitchen Hobs&Chimneys. With supply issues having been resolved and the onset of the festive season, we expect to get back on to the growth path during the coming quarter.”
NTPC ties up JPY 50 billion funding from JBIC
Oct 29 2020 By Admin
    In the first funding for NTPC Ltd under Japan Bank for International Co-operation (JBIC)’s GREEN or Global Action for Reconciling Economic growth and Environment preservation initiative, India’s largest power producer today entered into foreign currency loan agreement with Japanese Government’s financial institution for JPY 50 billion (approx. USD 482 million or Rs. 3,582 crore). JBIC will provide 60% of the facility amount and the balance will be given by commercial banks (viz., Sumitomo Mitsui Banking Corporation, the Bank of Yokohama Ltd., the San-In Godo Bank Ltd., the Joyo Bank Ltd. and The Nanto Bank Ltd.), under JBIC guarantee. The facility is extended under JBIC’s outreach for projects, which ensure conservation of global environment. The loan proceeds shall be utilized by NTPC for funding its capex for Flue Gas Desulphurization (FGD) & Renewable Energy projects. FGD, substantially reduces the SOx emission in the flue gases of thermal power plants and is a critical step towards environmental sustainability.   The loan agreement was signed by Shri Anil Kumar Gautam, Director (Finance), NTPC and Mr. TANIMOTO Masayuki, Managing Executive Officer, Global Head of Infrastructure & Environment Finance Group, JBIC through video conferencing.
TVS Credit Adds to the Festive Vibe; Launches #MagicalDiwali Consumer Campaign
Oct 29 2020 By Admin
   In line with its brand promise of fulfilling aspirations and ushering in prosperity for all, TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third consecutive year, aims at adding to the festive fervour of the consumers by inviting them to share some joyous pictures and selfies of their latest purchase, and stand a chance to win exciting prizes.   The #MagicalDiwali customer promotion complements the company’s ongoing “Sabki Tarakki” Diwali campaign which resonates with the brand’s key promise towards ensuring prosperity for one and all and empowering its customers.   The fifteen-day long #MagicalDiwali contest starting from 1st November, invites customers to share pictures of any consumer durable good or two-wheeler they bought through TVS Credit easy loan facility. The participant can share the pictures and selfies on the company’s Facebook page using #MagicalDiwali. Participants stand a chance to win prizes on a daily basis and mega prizes at the end of the contest period.   Mr Charandeep Singh, Head – Marketing & CRM, TVS Credit says, “Fulfilling aspirations and spreading joy among our customers lies at the core of our brand philosophy and this #MagicalDiwali festive campaign is a step in that direction. Many people are planning to buy new goods for their homes and this festive campaign aims to inject a fresh dose of excitement.”   TVS Credit will be giving out smartphones and smart watches as daily prizes to lucky winners as part of the #MagicalDiwali promotion. At the end of the contest, mega prizes such as a Smart LED TV, Laptops and Washing Machines await the contest winners. The winners will be announced on the brand’s official Facebook page.   As a part of the bouquet of Diwali offers, TVS Credit is also offering attractive limited period festive schemes such as low interest rate schemes on select TVS Two Wheeler models and exciting cashback offers across consumer durable loans.

Knowledge Centre

Contract jobs buck the trend: postings and searches increase
Oct 29 2020 By Admin
         Data from Indeed, the world’s No. 1 job site has revealed that job seekers' interest in ‘contract or temporary jobs’ jumped by 150%, while postings for these jobs increased by 119% between January and July 2020, a flow-on effect of pandemic-induced economic shutdowns across industries. Indian workplaces bore the biggest brunt of the pandemic during this period triggering massive reverse migration that has led to immense labour shortage and high labour cost. While the demand for contract workers has risen steadily since January 2020, month on month comparisons between 2019 and 2020 showed that hiring for contract jobs more than doubled in June and July this year, at 110% and 143% respectively. Data from Indeed also shows that job seeker interest jumped 2.5 times in seven months. In July 2020, searches for contract jobs on Indeed was 3 times higher than in July 2019, at 207%. Top industries hiring for these jobs: Year on year comparisons between 2020 and 2019 suggest that the installation category clocked the highest increase (128%) in demand for contract workers such as maintenance personnel and service engineers. This comes as no surprise, as a vast majority of India’s workforce was plunged into a work-from-home model creating greater capacity for hires who would help enable a smooth transition like setting up Wi-Fi access or assembling ergonomic workstations. The following chart lists the top industries/categories on Indeed the drove demand for contract workers during the pandemic, and those that saw a significant drop from last year: Category YoY change in job share/postings Installation 128% Technology & Software 43% Media 28% Marketing 18.50% Sales 12% Administration 4% Management -0.80% Accounting -36.50% Education -38%   Sashi Kumar, Managing Director, Indeed India, said, “Indeed data has suggested that the Indian labour market is experiencing a shift towards a gig economy with an increasing number of workers seeking contractual or freelancing opportunities. With the pandemic, this has now also become true of employers. Between backfilling roles vacated or achieving organization flexibility by substituting permanent hires, the number of postings and searches in India during the period January – July 2020 significantly increased for contract or temporary jobs. While there are immediate cost advantages associated with hiring contract labour, we are keen to understand the implications of a prolonged work-from-home situation on this trend. We see that employees are increasingly willing to sacrifice the additional benefits that come with a permanent job in exchange for a greater amount of flexibility that allows them a healthy work-life balance, and the opportunity to simultaneously pursue multiple interests – both important factors in creating a sustainable workforce.”
V-Guard’s Q2 FY 2020-21 Revenue remained flat Y-o-Y
Oct 29 2020 By Admin
  India’s leading consumer electrical and electronics company, V-Guard Industries Ltd., announced its unaudited financial results for the quarter ended September 30, 2020. Highlights:  Consolidated Net Revenue from operations for the quarter ended September 30, 2020 was Rs. 623 crores; revenues remained at the same level as that of corresponding period of previous year (Rs.623.27 crores)     Consolidated Profit After Tax for the quarter ended September 30, 2020 was Rs.51.62crores; a decline of 12% over corresponding period of previous year (Rs.58.75 crores)     Q2 results for FY 20 included a one-off write back of Rs 10.12 Cr related to ESOP provisions. The corresponding amount in Q2 FY 21 is Rs 2.6 Cr.    Cashflow from operations continues to be strong, arising from prudent working capital management. Pumps, Fans and Digital UPS categories performed well during the quarter. The company also launched Water Purifier, Breakfast Appliances and Kitchen Hobs & Chimneys during the period under review. The Company has comprehensive safety protocols to deal with the Covid pandemic. Our plants and warehouses are operating with full compliance to such protocols. Most of our people in office-based roles continue to work from home.     Commenting on the company’s performance, Mr. Mithun. K. Chittilappilly, Managing Director, V-Guard Industries Ltd said “During the quarter, most of our markets were back to near normal levels, except Kerala which was impacted by the recent surge in Covid infections.We also had to contend with significant supply disruptions as our Sikkim manufacturing units and some key vendors suffered prolonged production stoppages due to Covid related reasons.  During this quarter, we launched a range of new products in Water Purifier, breakfast appliances and Kitchen Hobs&Chimneys. With supply issues having been resolved and the onset of the festive season, we expect to get back on to the growth path during the coming quarter.”
New Salesforce Research Reveals that 71% of Indians Expect Companies to Accelerate Digital Initiatives, Showing the Many Ways Customer Engagement is Changing Amid Crises
Oct 28 2020 By Admin
  Salesforce, the global leader in CRM, today released the fourth edition of its State of the Connected Customer report which reveals that while a string of crises has affected all facets of life, including a fundamental shift in how customers connect with brands, factors like empathy, personalization, convenience, and digital transformation are the keys to customer relationships. As these same customers reevaluate the role of business in society, the notion of stakeholder capitalism is increasingly factored into purchase decisions.   “Regardless of who they market, sell, or provide service to, businesses are navigating a landscape they couldn’t have imagined at the beginning of this year,” said Vala Afshar, Chief Digital Evangelist at Salesforce. “A massive shift to digital channels isn’t the only challenge that leaders have to grapple with. They also need to listen and respond to customer demands for empathy and understanding, innovative products and services, and a fundamental rethinking of the role of business in society. Connecting customers at various touchpoints — digital, human, or other —  to gain a holistic understanding is the first step on the path to resiliency and growth.”   The global report captures insights from over 15,000 consumers and business buyers across 27 countries, including 650 respondents from India, to help companies transform how they drive customer success. The research examines survey results across four generations of customers: baby boomers, Gen Xers, millennials, and Gen Zers.    New for this year, interactive data by country and generation is available in Tableau, highlighting the key findings by COVID-19 impacts, consumers and business buyers.    The key trends revealed in this year’s State of the Connected Customer show:   Customer Connections Are Essential Amid Crises The events of this year have upended the relationships between customers and brands. During a time when uncertainty and confusion reign, brands have an opportunity to reinforce and rebuild trust with new and loyal customers alike. In India, 94% of customers say how a company acts during a crisis demonstrates its trustworthiness.   Understanding and Convenience Drive Differentiation As each individual navigates change and uncertainty, empathy for and support of customers’ unique needs, expectations, and challenges are as critical, as is providing a convenient, connected experience that eliminates unnecessary burdens in a stressful time. Forty-three percent of Indian customers say it generally feels like sales, service, and marketing don’t share information.   The Digital Imperative Hits Its Moment of Truth Digital-first behavior is here to stay as customers develop new habits that will last for the long term. As digital engagement grows, customers expect companies to digitize their operations for multichannel, high-touch interactions. This relies in no small part on the use of personal information, and customers are calling for enhanced transparency and stewardship. In India, 94% of customers say that COVID-19 has elevated their expectation of digital capabilities.   Customers Demand That Brands Demonstrate Their Values Long-overdue reckonings with social, economic, and ecological ills have come to the fore, and society is calling on businesses to do their part in righting wrongs. A failure to heed responsibilities to more than shareholders threatens bottom lines. Ninety-five percent of Indian customers say the societal role of companies is changing.   Look Ahead: Lessons from Across Sectors and Industries   Customers navigate products, services, and experiences from a variety of industries throughout their day-to-day lives, criss-crossing between the personal and professional, digital and physical, essential and supplementary. As they do this, their standards are being constantly influenced, with distinctions between sectors often blurred in their minds.    Companies seeking to differentiate themselves are wise to look beyond their immediate competition and evaluate how their capabilities stack up against other industries. Globally, 62% of consumers say their experiences with one industry influence their expectations of others.   For more information:  Blog by Vala Afshar, Salesforce Chief Digital Evangelist: 78% of Customers Think Crisis Should Catalyze Business Improvement: New Research Shows How Customer Engagement Will Change Forever  Salesforce Newsroom post: 15,000+ Consumers and Business Buyers Weigh in on the Future of Customer Engagement Salesforce interactive Tableau Dashboard with India-specific data Salesforce 4th State of the Connected Customer research report   
Consumer sentiment upbeat on domestic travel, but constrained by budgets: PAYBACK-Unomer Travel Study
Oct 28 2020 By Admin
  The much-awaited festive season is already showing signs of growth spurts across popular spend categories with the recent online and offline sales marking the start of the festive season. However, with the uncertainties of current times and changing behaviour patterns, it is important to get a pulse of the real consumers to understand emerging trends. Basis insights from a survey conducted on travel loyalists (frequent travellers over the last 2 years), domestic travel is expected to see some revival, especially short or weekend travel. Top choices for travel mode were flights or self-drive while safety and precautions were rated as the top preference as opposed to deals, which used to swing the vote previously.   This was revealed in a recent study conducted jointly by India’s largest multi-brand loyalty program, PAYBACK and its digital research partner, Unomer. The study examined the sentiments, preferences and outlook of around 1000 respondents regarding Travel in the festive season, post Covid. The respondents were chosen basis their travel behavior in the past 2 years, in the age group of 25 to 50 years across 12 cities including all Metros and few Tier 1’s, with varying income thresholds. Some of the key takeaways are listed below:   Short travel breaks rule 2020 Since the first unlock, nearly 40% of the respondents have either gone back to their hometowns or for a weekend getaway. In the festive season, more than 20% respondents are planning a vacation with nearly one third respondents in South & North India planning their trips. Nearly three-fourth of respondents chose domestic holidays, mostly a weekend or short getaways to nearby destinations. Long vacations and international holiday are off the table for the rest of 2020. Female respondents preferred long trips as opposed to male respondents who chose short vacations.   Females fasten the self-drive mode for short holidays Nearly 50% respondents during the initial phases of unlock chose self-drive as the preferred mode for short holiday travels with young females leading the pack. North, West & South regions lead the preference for self-drive as trains or buses become the least likely choice (15%) even for short trips or getaways. However, in last few weeks, travel by flights is also seeing an uptick, specifically in the East & West regions garnering 50% preference.   Less than one-fourth frequent travelers plan to loosen their purse strings this year More than 40% consumers will be spending less than last year this festive season, followed by 35% at same level and only 20% planning to spend more this year only in the higher annual income households. Respondents in South cities chose to spend more followed by North India.   Deals take a backseat as safety and ratings become driving factors Nearly two-third of the respondent are booking their travel itineraries via online booking platforms vs the traditional travel agents.  Close to 60% respondents have either booked or plan to book hotels for vacation stays and among them, nearly three-fourth are looking at safety precautions (higher than any other aspect), sanitization certificates and high star ratings as key booking criteria, as opposed to affordable rates, deals & offers which would swing the vote earlier. Over 60% respondents plan to go on vacation with their family followed by 25% wanting to go with friends. Solo trips still do not find many takers (9%).   Less travel means more for home consumption Other than holiday travel spend, other discretionary spends are also getting saved or diverted. There is growing preference for large & small appliances (60%) which emerged as an overwhelming choice, along with apparels (59%), followed by mobiles (45%) and home decor/improvement (37%). Respondents in South India have shown preference for large appliances and mobiles, whereas in North, West and East regions have shown preference for small appliances and home improvement.   PAYBACK members have been active on shopping across several spend categories and the platform has been collaborating with top brands to decide the right customer engagement and retention strategies. With a 360-degree understanding of shopping behavior across key categories like travel, groceries, fuel, entertainment, apparel, electronics and more, PAYBACK India is creating opportunities for brands to leverage these insights using their research platform. Giving a perspective on their first ever study, Mr. Ramakant Khandelwal, CMO, PAYBACK India, said, “Businesses are most impacted by the change in behavior of their loyal members. Hence it is important to measure the sentiment of the loyalists, to gauge the true impact. PAYBACK has created an integrated digital platform that provides brands with an opportunity to engage with the relevant member-base via meaningful conversations, be it for brand promotion or for consumer research. The current environment, which is replete with uncertainties, requires us to use the right data and levers to navigate the business challenges.  We are launching our first study, and now look forward to partnering with more brands on their consumer engagement strategies.”   Sharing his thoughts on the research aspects of the survey, Mr Vinay Bapna, CEO, Unomer, said, “This is a unique partnership between PAYBACK and Unomer, where PAYBACK has a large base of loyal consumers across brands and Unomer brings in technical and research expertise. This survey brings the best of both worlds together - we solicited feedback from consumers who have spent previously on travel and asked them specific questions on their travel plans during this Diwali / New Year and the impact of Covid-19 on the same. Our joint platform enables us to execute such outcomes from data selection to insights within 15 days and can truly help brands plan their go to market or consumer forecasts more efficiently and seamlessly”.  

News

Contract jobs buck the trend: postings and searches increase
Oct 29 2020 By Admin
         Data from Indeed, the world’s No. 1 job site has revealed that job seekers' interest in ‘contract or temporary jobs’ jumped by 150%, while postings for these jobs increased by 119% between January and July 2020, a flow-on effect of pandemic-induced economic shutdowns across industries. Indian workplaces bore the biggest brunt of the pandemic during this period triggering massive reverse migration that has led to immense labour shortage and high labour cost. While the demand for contract workers has risen steadily since January 2020, month on month comparisons between 2019 and 2020 showed that hiring for contract jobs more than doubled in June and July this year, at 110% and 143% respectively. Data from Indeed also shows that job seeker interest jumped 2.5 times in seven months. In July 2020, searches for contract jobs on Indeed was 3 times higher than in July 2019, at 207%. Top industries hiring for these jobs: Year on year comparisons between 2020 and 2019 suggest that the installation category clocked the highest increase (128%) in demand for contract workers such as maintenance personnel and service engineers. This comes as no surprise, as a vast majority of India’s workforce was plunged into a work-from-home model creating greater capacity for hires who would help enable a smooth transition like setting up Wi-Fi access or assembling ergonomic workstations. The following chart lists the top industries/categories on Indeed the drove demand for contract workers during the pandemic, and those that saw a significant drop from last year: Category YoY change in job share/postings Installation 128% Technology & Software 43% Media 28% Marketing 18.50% Sales 12% Administration 4% Management -0.80% Accounting -36.50% Education -38%   Sashi Kumar, Managing Director, Indeed India, said, “Indeed data has suggested that the Indian labour market is experiencing a shift towards a gig economy with an increasing number of workers seeking contractual or freelancing opportunities. With the pandemic, this has now also become true of employers. Between backfilling roles vacated or achieving organization flexibility by substituting permanent hires, the number of postings and searches in India during the period January – July 2020 significantly increased for contract or temporary jobs. While there are immediate cost advantages associated with hiring contract labour, we are keen to understand the implications of a prolonged work-from-home situation on this trend. We see that employees are increasingly willing to sacrifice the additional benefits that come with a permanent job in exchange for a greater amount of flexibility that allows them a healthy work-life balance, and the opportunity to simultaneously pursue multiple interests – both important factors in creating a sustainable workforce.”
V-Guard’s Q2 FY 2020-21 Revenue remained flat Y-o-Y
Oct 29 2020 By Admin
  India’s leading consumer electrical and electronics company, V-Guard Industries Ltd., announced its unaudited financial results for the quarter ended September 30, 2020. Highlights:  Consolidated Net Revenue from operations for the quarter ended September 30, 2020 was Rs. 623 crores; revenues remained at the same level as that of corresponding period of previous year (Rs.623.27 crores)     Consolidated Profit After Tax for the quarter ended September 30, 2020 was Rs.51.62crores; a decline of 12% over corresponding period of previous year (Rs.58.75 crores)     Q2 results for FY 20 included a one-off write back of Rs 10.12 Cr related to ESOP provisions. The corresponding amount in Q2 FY 21 is Rs 2.6 Cr.    Cashflow from operations continues to be strong, arising from prudent working capital management. Pumps, Fans and Digital UPS categories performed well during the quarter. The company also launched Water Purifier, Breakfast Appliances and Kitchen Hobs & Chimneys during the period under review. The Company has comprehensive safety protocols to deal with the Covid pandemic. Our plants and warehouses are operating with full compliance to such protocols. Most of our people in office-based roles continue to work from home.     Commenting on the company’s performance, Mr. Mithun. K. Chittilappilly, Managing Director, V-Guard Industries Ltd said “During the quarter, most of our markets were back to near normal levels, except Kerala which was impacted by the recent surge in Covid infections.We also had to contend with significant supply disruptions as our Sikkim manufacturing units and some key vendors suffered prolonged production stoppages due to Covid related reasons.  During this quarter, we launched a range of new products in Water Purifier, breakfast appliances and Kitchen Hobs&Chimneys. With supply issues having been resolved and the onset of the festive season, we expect to get back on to the growth path during the coming quarter.”
NTPC ties up JPY 50 billion funding from JBIC
Oct 29 2020 By Admin
    In the first funding for NTPC Ltd under Japan Bank for International Co-operation (JBIC)’s GREEN or Global Action for Reconciling Economic growth and Environment preservation initiative, India’s largest power producer today entered into foreign currency loan agreement with Japanese Government’s financial institution for JPY 50 billion (approx. USD 482 million or Rs. 3,582 crore). JBIC will provide 60% of the facility amount and the balance will be given by commercial banks (viz., Sumitomo Mitsui Banking Corporation, the Bank of Yokohama Ltd., the San-In Godo Bank Ltd., the Joyo Bank Ltd. and The Nanto Bank Ltd.), under JBIC guarantee. The facility is extended under JBIC’s outreach for projects, which ensure conservation of global environment. The loan proceeds shall be utilized by NTPC for funding its capex for Flue Gas Desulphurization (FGD) & Renewable Energy projects. FGD, substantially reduces the SOx emission in the flue gases of thermal power plants and is a critical step towards environmental sustainability.   The loan agreement was signed by Shri Anil Kumar Gautam, Director (Finance), NTPC and Mr. TANIMOTO Masayuki, Managing Executive Officer, Global Head of Infrastructure & Environment Finance Group, JBIC through video conferencing.
TVS Credit Adds to the Festive Vibe; Launches #MagicalDiwali Consumer Campaign
Oct 29 2020 By Admin
   In line with its brand promise of fulfilling aspirations and ushering in prosperity for all, TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third consecutive year, aims at adding to the festive fervour of the consumers by inviting them to share some joyous pictures and selfies of their latest purchase, and stand a chance to win exciting prizes.   The #MagicalDiwali customer promotion complements the company’s ongoing “Sabki Tarakki” Diwali campaign which resonates with the brand’s key promise towards ensuring prosperity for one and all and empowering its customers.   The fifteen-day long #MagicalDiwali contest starting from 1st November, invites customers to share pictures of any consumer durable good or two-wheeler they bought through TVS Credit easy loan facility. The participant can share the pictures and selfies on the company’s Facebook page using #MagicalDiwali. Participants stand a chance to win prizes on a daily basis and mega prizes at the end of the contest period.   Mr Charandeep Singh, Head – Marketing & CRM, TVS Credit says, “Fulfilling aspirations and spreading joy among our customers lies at the core of our brand philosophy and this #MagicalDiwali festive campaign is a step in that direction. Many people are planning to buy new goods for their homes and this festive campaign aims to inject a fresh dose of excitement.”   TVS Credit will be giving out smartphones and smart watches as daily prizes to lucky winners as part of the #MagicalDiwali promotion. At the end of the contest, mega prizes such as a Smart LED TV, Laptops and Washing Machines await the contest winners. The winners will be announced on the brand’s official Facebook page.   As a part of the bouquet of Diwali offers, TVS Credit is also offering attractive limited period festive schemes such as low interest rate schemes on select TVS Two Wheeler models and exciting cashback offers across consumer durable loans.

OTT

Now, enjoy wholesome infotainment at one click with ME WORLD
Oct 28 2020 By Admin
  Binge watchers in Australia and South Asia have another reason to cheer with ME TV, an Indo-Australian broadcasting company, unveiling a multi-lingual Over- the Top (OTT) Plus platform called ME World. The new platform is envisioned to be a one-stop solution for entertainment and business needs and will cater to Australia and South Asian regions. The app will be available from 18th October across the globe. It is available on Android, IOS and even on Smart TV’s The highlight of the novel application is its hyperlocal reach wherein viewers can not only watch Entertainment ,news, movies, or listen to podcasts; they can also book tickets via ME World for events to be held in their locality or neighbourhood and watch events live from home. ME World even allows viewers to showcase their talent and upload their content on the platform. It will be showcased after meeting ME World standard criteria. "I am delighted to release MEWorld for download for netizens. It is our signature offering that instantly connects communities in and around the world irrespective of the geographical barriers.  The application will provide wholesome and varied content ranging from entertainment, events information, movies, local news, business, web series, podcasts among others. Moreover, its interactive interface even allows the viewers to create and upload their content for wide accessibility and engagement. It’s a one shop stop for every app lover, it will also advertise local business & viewers can avail coupons and offers of favrestaurants, spa, movie tickets etc.  The release of ME World reaffirms our commitment to curate outstanding content inline with our viewers’ preferences,” said Sri Hari Kommineni, CEO & Founder, ME World. MEworld programme category ranges from Movies, Events, web series, celebrity talk show, Multiple Talent shows and many more .
Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
MX Player wins big at the 2020 Asian Academy Creative Awards
Oct 23 2020 By Admin
  MX Player, which has become India’s leading entertainment streaming platform, has been wowing viewers with their diverse slate of engaging MX Originals and the brand continues its winning streak at the 2020 Asian Academy Creative Awards. The Asian Academy Creative Awards are Asia-Pac’s most prestigious awards for creative excellence, honoring the excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies. The streaming giant recorded two victories this season at the award ceremony – the prestigious Best Original Program by OTT was bagged by its Ramya Krishnan starrer Queen and the Best Music/Dance Program Awards was bagged by its larger than life music reality chat show - Times of Music. Commenting on the win, Gautam Talwar, Chief Content Officer - MX Player said, “The passion for creating differentiated content is what drives us at MX, and we are thrilled to be recognised on a global platform like the Asian Academy Creative Awards. Our aim has always been to deliver the best entertainment experiences to audiences, and I’d like to thank the teams of both these projects, who have helped us achieve this honour.  Recognitions like these continue to strengthen our belief in what we’re doing and compels us to think out of the box and do better with every other endeavour.”   In less than two years, MX Player has emerged as a force to reckon with and integrates all forms of entertainment on one platform – including video playback, streaming video, music and gaming.  It currently operates on an ad supported model and hosts a wide library of over 2,00,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. 
ZEE5 strengthens ISP distribution ecosystem; partners with Meghbela Broadband
Oct 22 2020 By Admin
   The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and Cable TV. Since the pandemic ZEE5 has seen over 3X growth in its consumer base. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with ISPs present from across India. The latest partnership is with Meghbela Broadband, one of the largest Internet Service Providers in the eastern region of India. Consumers today are demanding more options and value from their internet service providers. Though the alliance with ZEE5, Meghbela Broadband will enable easy access to ZEE5 to its consumers though its Android Box.  Customers on select internet plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. To get access to ZEE5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app. ZEE5 offers over 100+ originals across genres apart from a vast library, which boasts of over 1.25 lakh hours of content across 12 languages that include originals, popular TV shows and blockbuster movies spanning various genres and formats. Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.” Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps.  I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”       ZEE5 has continued to integrate newer technology, constant innovations and built a truly impressive content library. With an array of carefully curated range of offerings ZEE5 has become the leading entertainment platform among Indian consumers. The alliance will allow a wider set of diverse consumers to discover a super digital entertainment experience with these bespoke offerings.     Existing Meghbela consumers can avail ZEE5 premium services free of cost by upgrading their Internet pack above 100Mbps by calling at +91 33 4029 1100 or writing at helpdesk@meghbelabroadband.com.   YouTube Link: https://youtu.be/cr8e8bs1EeY