Aug 29 2022

By Admin

Infectious Advertising ropes in Anil Jayachandran as Chief Strategy Officer

Infectious Advertising, has bolstered its strategic chops by hiring Anil Jayachandran as its Chief Strategy Officer. Anil has spent nearly a quarter of a century working across geographies and is regarded as an expert in markets...

Aug 25 2022

By Admin

TheSmallBigIdea bags Integrated Digital Marketing mandate including e-commerce for Sandu Pharmaceuticals

TheSmallBigIdea, has been appointed as the digital strategic partner for pharmacy and medical care platforms, Sandu Pharmaceuticals. Given, the agency’s expertise and content-driven approach across categories, the 360-degree...

Aug 09 2022

By Admin

Concept PR Wins Communication Mandate for HOUM Technology

Concept PR, integrated communications and public relations consultancy firm secured a mandate to provide PR and brand communication support to HOUM Technology, a tech start-up that provides a private online space (digital home) for...

Jul 27 2022

By Admin

Anand Chakravarthy Set to Join Omnicom Media Group India as its Chief Growth Officer

Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its new Chief Growth Officer. Anand is set to use his strategic foresight and over two decades of rich industry experience to create new opportunities for growth and p...

Jul 18 2022

By Admin

The Glitch and Love Depot normalize pleasure with the latest ##ThePleasureIsAllYours campaign

The Glitch, part of VMLY&R, has conceptualised and created an innovative digital campaign for India’s largest sexual e-superstore, Love Depot – the latest initiative from TTK Healthcare Ltd., the pioneer of the sexu...

Jul 14 2022

By Admin

Prega News with Grapes launches new digital campaign #JustTakeTheTest

Be it a craving for something sour or feeling moody every hour. Be it about gaining extra weight or having midnight cravings such signs are not apparent that you’re pregnant. In our society, many myths keep looming aroun...

Jul 07 2022

By Admin

True Elements onboards TBWA as their Creative Agency

True Elements, food brand to be certified as both CLEAN LABEL and 100% WHOLEGRAIN announced its partnership with TBWA/India -The Disruption Company with the mandate of anchoring communication & creative strategy across platforms....

Jul 04 2022

By Admin

Social Beat Wins Digital Mandate for Beyond Water

Beyond Water, a D2C brand that offers hydration solutions, has partnered with Social Beat, independent digital marketing company, to scale its revenue growth by 10X and become the category leader in the water enhancers space. A...

Jun 28 2022

By Admin

Baskin Robbins partners with Glad U Came as their PR agency for a new product launch

Baskin Robbins has taken Glad U Came on board as their PR agency for their new product launch. As part of the mandate, Glad U Came will be responsible for creating and implementing distinctive PR and influencer marketing strategies for...

Jun 21 2022

By Admin

Glad U Came bags the Influencer Marketing mandate for The Momo Co.

Glad U Came, has acquired the Influencer Marketing Mandate for The Momo Co., the ultimate spot for lip-smacking momos. The agency will be in charge of designing and executing unique Influencer Marketing and Celebrity Gifting campai...

Jun 15 2022

By Admin

The Hosteller onboards Glad U Came as its PR and Communications partner

Glad U Came bags the PR Mandate for The Hosteller, a chain of backpacker hostels across India. The award-winning PR and Influencer Marketing boutique agency will manage the brand’s strategic PR and media relations, creating and de...

Jun 14 2022

By Admin

Grapes Digital wins the Digital AOR mandate for CP Plus

CP Plus, has signed Grapes, an integrated marketing agency for its digital AOR mandate. The company has won the mandate following a multi-agency pitch and will service the account from its New Delhi office. Grapes will look afte...

Jun 11 2022

By Admin

Sakshar Media Bags PR Mandate for Trycon Technologies

Sakshar Media, the Delhi-based Public Relations and Social Media Agency, bagged the PR mandate for Trycon Technologies, provider of QR Code solutions across the globe. The agency bagged the account in a multi-agency pitch and will be re...

Jun 10 2022

By Admin

Vinod Cookware Partners with ZestMoney to Offer Easy EMI Options

Vinod Cookware, an award-winning cookware brand in India, recently announced its partnership with ZestMoney, The partnership enables all the customers to complete their purchase instantaneously using easy EMI pay-later solutions without having t...

May 30 2022

By Admin

The New-age digital marketing expert, Suneil Chawla Joins Ador Multiproducts Ltd. as an Independent Director

Suneil Chawla, has associated with Ador Multiproducts Ltd. as an Independent Director. As Ador Multiproducts Ltd. accelerates its digital transformation, including its ecommerce play through its subsidiary, 1908 e-ventures Pvt...

May 29 2022

By Admin

Glad U Came becomes the first PR agency to introduce period leaves for menstruating employees

Glad U Came, the first PR agency to announce a period leave for its menstruating employees on Menstrual Hygiene Day. On this day, the agency honours women by announcing the new policy and encourages other businesses to follow suit....

May 23 2022

By Admin

Dentsu Webchutney Wins Best of Discipline, FCB India Nabs Fusion Pencil, at The One Show 2022

Dentsu Webchutney Bengaluru and FCB India Delhi were among the select group of Special Awards winners tonight at The One Show 2022 awards ceremony in New York. Dentsu Webchutney was awarded Best of Discipline in Radio & Audi...

May 20 2022

By Admin

Optiminastic Media forays into the entertainment industry with 4Dots Production

Digital marketing agency with expertise across performance, content and influencer marketing, Optiminastic Media continues to stay focused on growing its existing business’ while diversifying its core offerings with new busin...

May 19 2022

By Admin

APAC Has 151 Winners in ADC 101st Annual Awards Including Two Best of Disciplines

Agencies, studios, freelancers and brands in 10 countries and regions in APAC won two Best of Discipline honors, and 151 Cubes and Merits in the ADC 101st Annual Awards, announced today during Creative Week 2022 by The One Club for...

May 17 2022

By Admin

Schools and Students in 26 Countries Win in The One Club’s Young Ones Student Awards 2022

The One Club for Creativity kicked off Creative Week 2022 by honoring winning schools and students from around the world in the global Young Ones Student Awards 2022 ceremony at Sony Hall in New York The Young Ones Student Awar...

May 08 2022

By Admin

Goafest 2022 - Bringing back the spirit of celebration in full swing!

The 15th edition of Goafest concluded with flair after three days of knowledge seminars, conclaves by industry experts and leaders, master classes and parties with the industry joyously cheering for the Abby One Show Award winners every...

May 07 2022

By Admin

Day 2 of Goafest - an ode to The SuperPower Within!

After an exhilarating start on Day 1 of Goafest 2022, Day 2 kicked off with the Knowledge Seminar by MX Player with a line-up of the inspiring and insightful speakers. Dishing out spectacular rollout of events, ranging from knowled...

May 07 2022

By Admin

Goafest 2022 Day 3 Kick Starts with Stories Of Equality, Empowerment and Futuristic Innovation

After two marvelous days of Knowledge Seminars, Conclaves by industry experts and creative minds battling it out at the One Show ABBY Awards, the final day of Goafest 2022 is here. Day 3 began with the Knowledge Seminar presented by Tim...

May 06 2022

By Admin

Goafest 2022 kickstarts celebrations with the unveiling of the AAAI logo and lighting of the ceremonial lamp

Goafest 2022, India’s most definitive advertising, media and marketing symposium is back after a two-year hiatus, featuring some of the industry’s brightest minds along with prestigious industry awards felicitating nota...

May 06 2022

By Admin

Engrossing Sessions and Enlightening Conversations mark the first half of Day 2, Goafest 2022

Ending an eventful Day 1 of Goafest 2022 on a high note, an invigorating Day 2 started with scorching heat outside and a promising Goafest inside, at Grand Hyatt. We commenced the day in a sporting way! Day 2 of India’s b...

May 04 2022

By Admin

The One Show ABBY Awards Rope In Three More Esteemed International Jury Chairs

The Jury Chair of this year’s Abby Awards is a gamut of stalwarts and world renowned industry veterans from across the globe and India. The Abby Awards Governing Council appoints three more international jury chairs to top of...

Apr 19 2022

By Admin

ABBY'S 2022 Appoints Stalwarts As Jury Chairs To Have The Best Work Judged By The Best Minds Of The Advertising World

The ABBY’s Award Governing Council has announced some of India's most celebrated Advertising professionals as Jury Chairs who will be judging ABBYs 2022 along with international judges. Amer Jaleel is Group Chief...

Apr 06 2022

By Admin

Pearson amps up its consumer marketing as part of the India growth strategy

Pearson, has recently been making several strides in the Education ecosystem by rapidly introducing new products and creating meaningful partnerships to better connect with 21st century learners. India, being the key focus market f...

Apr 02 2022

By Admin

Sociowash is Now a Great Place to Work-Certified!

Sociowash has been an amazing place to work since 2015 and it just got official, as we are now Great Place to Work-Certified in India (from March ‘22 - March ‘23). Before we celebrate this recognition, here's something a...

Mar 29 2022

By Admin

ABBYs 2022 Adds Another Feather To Its Glorious Cap! After A Tie-Up With The One Show, The ABBY Awards Now Appoints 3 Top International Jury Chairs

The ABBY Awards Governing Council has announced some of the world’s most awarded Jury Chairs who will be judging ABBYs 2022, namely - Menno Kluin, Aricio Fortes and Myra Nussbaum, who are each stalwarts in the global advertising...

Mar 25 2022

By Admin

Perfetti Van Melle India, Wavemaker India and Nickelodeon announce the first ever Metaverse awards screening experience in India with - “Alpenliebe Eclairs Plus presents Nickelodeon Kids’ Choice Awards 2021”

Viacom18’s and kids’ entertainment franchise, Nickelodeon has been at the forefront of empowering and entertaining kids with the one-of-its-kind – Nickelodeon Kids’ Choice Awards. Dialling up the connect wit...

Mar 17 2022

By Admin

BARC India Goes Live with the “Augmented Data Reporting Standards” Resumes Ratings for Individual News Channels

BARC India has resumed the ratings for individual news channels with the release of data for Week 10, 2022 today. Following an industry-wide consultative process, the BARC Team, along with the BARC TechComm, developed the Augm...

Mar 15 2022

By Admin

Chimp&z Inc Wins Digital Mandate for ALTBalaji’s Metaverse Game Lock Upp

Chimp&z Inc, from the Merge Infinity Network, bags the digital mandate for ALTBalaji’s Lock Upp, a first-of-its-kind, and the world's first reality show-based fantasy metaverse game. This establishes a strategic partnershi...

Mar 14 2022

By Admin

White Rivers Media and New York-based Phyvital join hands, open Web 3.0 doors for Indian marketing

In an industry first, White Rivers Media and Phyvital have come together to offer a new realm of services to brands operating in Indian markets: the creation of Metaverse and Web 3.0 user experiences. New York-based Phyvital i...

Mar 10 2022

By Admin


On the occasion of women’s day, Grapes, an Integrated-marketing agency, announced the appointment of Shradha Agarwal as the Chief Executive Officer. She will be based out of the agency’s headquarter in Delhi and will ma...

Mar 04 2022

By Admin

Famous Innovations, Ogilvy Mumbai and Chrome Pictures Win At One Asia Creative Awards

Three from India were winners in the first annual One Asia Creative Awards, produced by The One Club Asia and announced today in a special virtual presentation. Ogilvy Mumbai led the way with three Bronze awards and five Merits...

Mar 01 2022

By Admin

Siyaram’s Honours the Tailoring Community with ‘Kahani Karigar Ki’ Campaign

On the occasion of World Tailor’s day on 28th Feb, Siyaram’s Silk Mills Ltd. has unveiled a new campaign celebrating the hard-work that tailor’s do. You can watch the digital film here --->

Feb 25 2022

By Admin

SGA Adsvita bags 20 accolades at the LACP Vision Awards 2020-21 Annual Report Competition, USA

SGA Adsvita, the corporate reporting practice of Strategic Growth Advisors Private Limited (SGA), has been awarded 20 accolades, nine of which were featured in the Global Top 100. The League of American Communication Professionals (LACP...

Feb 18 2022

By Admin

CupShup promotes Nikshit Patani to VP Growth

CupShup, a full-service agency, has elevated Nikshit Patani to the position of VP-growth. He has been with CupShup for 5+ years at different levels. Patani joined CupShup in 2017 as Operations Manager. He rose through the ranks stren...

Feb 17 2022

By Admin

Sociapa bags digital mandate for Bonn and Americana biscuits

Marketing agency Sociapa will now be taking care of the digital activities for Americana, the FMCG brand Bonn Group’s product line for biscuits, and Bonn’s biscuits. Currently, Bonn and Americana have wide variety in biscuit...

Feb 12 2022

By Admin

A group of Agencies is leading the way for real empathy with its new parental policy

. In an industry first move, three agencies, part of one collective group, have rolled out a truly inclusive and best in class parental policy for their teams. These agencies include Never Grow Up, a Work Culture Consultancy, Yello...

Feb 12 2022

By Admin

Prime Video unveils integrated campaign for India-New Zealand women cricket series

Amazon Prime Video is bringing a high-octane cricket series between India and New Zealand, live and exclusive. The Indian women’s cricket team will face the New Zealand women’s team in a series comprising of five ODIs at Joh...

Feb 11 2022

By Admin

Yellophant Digital bags digital mandate for 1Rivet India

Yellophant Digital, an alliance of Merge Infinity Global, acquired the digital mandate for 1Rivet India, a tech-based consultancy firm, headquartered in the USA. The mandate includes entire social media responsibilities for the brand fr...

Feb 11 2022

By Admin

OMD India Celebrates its 15th Anniversary

OMD, Omnicom Media Group’s full-service media agency and the media network, is marking its 15th year in India this February. Having commenced operations in Mumbai on 7 February 2007, the agency has come of age as an evolved media...

Feb 11 2022

By Admin

Hockey India onboards Digital Latte as its social media agency

Hockey India on Friday announced the signing of a new digital media agency Digital Latte for the management of their social media requirements. Digital Latte, a full-service creative digital agency, will be working towards presenti...

Feb 10 2022

By Admin

Tonic Worldwide bags digital creative mandate for So Good

Following a competitive multi-agency pitch, digital-first creative agency Tonic Worldwide has bagged the digital creative mandate for So-Good. As part of the mandate, Tonic Worldwide will be working towards building the brand’s integra...

Feb 09 2022

By Admin

Digitas India appoints Abraham Varughese as Chief Creative Officer

Digitas India has announced the appointment of Abraham Varughese as Chief Creative Officer. Varughese will be based out of Mumbai and will work closely with Digitas India’s leadership team that includes Unny Radhakrishnan...

Feb 07 2022

By Admin

Mindshare North bags businesses wins across consumer internet & data tech verticals

Mindshare North has seen a number of wins across the new age consumer-internet and data-tech category. The agency has been focusing its efforts and gearing up to leverage the Data, Digital and Content space in a big way for the last few...

Feb 03 2022

By Admin

Gupshup to acquire Cloud telephony firm Knowlarity Communications

Messaging platform Gupshup has decided to acquire Knowlarity Communications, a Cloud telephony company, media reports say. With this acquisition, Gupshup will have a stronger position in the conversational engagement messaging s...

Feb 02 2022

By Admin

AGENCY09 wins the digital mandate for Siyaram Silk Mills

Siyaram Silk Mills Ltd, known as Siyaram’s, manufacturers of fashion fabrics and apparels, incorporated in 1978 has appointed AGENCY09 to revamp its digital presence, build the brands’ community, and bring greater awareness to the we...

Jan 27 2022

By Admin

Devika Bulchandani elevated as Ogilvy Global President

Devika Bulchandani has been elevated as the Global President of Ogilvy, as per media reports. She was appointed as the Chief Executive Officer of Ogilvy North America and global chairwoman of advertising in November 2020. She will co...

Jan 20 2022

By Admin

Lokmat’s G2 Snacks names AGENCY09 as its creative agency

G2 Snacks, a new entrant in the FMCG sector from Maharashtra’s newspaper publication, Lokmat announces the appointment of AGENCY09 as its creative agency. AGENCY09 won the mandate post a multi-agency pitch. AGENCY09 will be respo...

Jan 19 2022

By Admin

RepIndia wins digital & creative mandate of Sleepwell

Sleepwell has announced the appointment of independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella. The mandate was awarded following a multi-agenc...

Jan 06 2022

By Admin

Grapes appoints Partha Sengupta as Creative Director

Grapes, an Integrated-marketing agency, has announced the appointment of Partha Sengupta as the Creative Director. He will be based out of the agency’s Delhi office and will report to Shradha Agarwal, Chief Operating Officer...

Jan 05 2022

By Admin

Digital PR World: Budget Brand Launch and Creative Agency in East India with 15+ Digital Promotion Services in Basket

Worldwide businesses and customers are moving to digital platforms. Online presence is no longer an option but a reality which we cannot deny. The global pandemic has proved that digital presence decides our survival. And it is not...

Jan 03 2022

By Admin

Yellophant Digital Wins Digital Mandate for Beleaf Organics

Yellophant Digital, an alliance of Merge Infinity Global, acquired the 360-degree digital mandate for Beleaf Organics, an online supermarket for organic food. The Mumbai-based agency will manage the brand's overall digital marketing str...

Dec 11 2021

By Admin

Chimp&z Inc Worldwide Launches New Offices in New York and Toronto

Merge Infinity Global’s first startup-turned-independent digital advertising services and products agency, Chimp&z Inc has announced its global expansion in New York City and Toronto. This move will enable the agency to accele...

Dec 10 2021

By Admin

Digi Osmosis and Genesis MCN announce partnership presenting services on high demand among YouTubers in India

Digi Osmosis and Genesis MCN, a direct and certified partner of YouTube, today announce an integration to present high quality end-to-end solutions and services on demand to YouTubers. Genesis MCN is of the first rank multi-channel...

Nov 30 2021

By Admin

Optiminastic Media launches Click2Collab – a digital influencer marketing platform

Digital marketing agency, Optiminastic Media with expertise across performance, content, video production, website development and influencer marketing, announces the launch of Click2Collab, a tech-based influencer marketing platform....

Nov 24 2021

By Admin

Siyarams Men’s Day engagement brings out the emotional side of User Generated Content

Siyarams conducted a social media contest inviting people to share the stories of men in their lives who have influenced their journey for the better. The contest received an encouraging response and garnered a reach of over 1 Lakh a...

Nov 22 2021

By Admin

YouForrte Launches A New Platform for Performing Arts

YouForrte launches a gateway for exhibiting excellence across various genres of performing arts and accelerating careers through distinctive means. Embracing the growing aspirations and challenges faced by talented candidates who are u...

Nov 18 2021

By Admin

Grapes Digital rebrands to Grapes

Grapes Digital, has announced today that it is shedding 'Digital' from its title and will be known as ‘Grapes’. The rebranding strategy reflects the vision of the company while repositioning it from a digital agency...

Nov 10 2021

By Admin

Team Pumpkin Bags the Digital Mandate for Wise Mama

Team Pumpkin,has successfully acquired the digital mandate for Wise Mama. The account will be handled by the agency’s team based out of Bengaluru. Wise Mama is an upcoming food brand in the space of healthy breakfast solut...

Nov 08 2021

By Admin

Supari Studios creates two disruptive TVCs for crypto brand Vauld’s ‘#Just Vauld’ campaignsupari ,

Cryptocurrency platform Vauld, that provides users with a customer-centric banking solution leveraging blockchain, have collaborated with Supari Studios for their first-ever advertising campaign in India - Just Vauld. This collaboratio...