Sep 17 2020
Media Moments, a leading data driven intelligent agency that delivers integrated communication services to some of the best Indian and global companies today announced partnership with Auris, an AI powered platform from GenY Labs that empowers leaders to curate industry specific actionable insights to improve their customers’ experience and engagement. This move further signifies Media Moments’ dedication for creating seamless digital experiences and building AI powered data driven automated solutions that empowers consumers to engage with the brands and services that enrich their lives.
As the pandemic continues to unfold, the business across the globe has been striving to adapt to the changing needs and demands of their customers. These changes were already in motion long before but have been accelerated post the pandemic erupted. In the post Covid world “Customer-centricity” will be key for the brands who are striving to attract new customers, improve their experience journey and build brand loyalty. Therefore for businesses, having automated tools that provide timely insights and analytics have become even more crucial now, to spot gaps and quickly implement modifications. And marketers who are able to leverage these insights to create personalized experiences will be the big winners.
Powered by GenY Labs, an ‘alternative data’ and insights company, Auris offers a host of data driven solutions including deriving actionable insights by analysing data across public and proprietary sources, perform a thorough market and category research, analyse customer feedback and strengthen online reputation management. Auris empowers leaders with a better understanding of brand perception through a deeper dissection of data beyond sentiment to understand the whys and the hows of the perception, or to develop a deeper understanding of the audience interacting with the brand, their demographics, and their psychographics. With Auris, Media Moments aims to help businesses to generate maximum ROI on digital and e-commerce space.
Speaking on the association Mr. Sandeep Sreekumar, Managing Director at Media Moments said “Business leaders are aware of the power of accurate data and how it drives and influences business decisions and improves operational efficiencies. Our integration of Auris, will allow business leaders to quickly and proactively understand consumer journey, perform market and category research, analyse customer feedback and, strengthen their online reputation management, to stay a step ahead and proactively improve their overall customer journey. “
Over the past year, Media Moments has grown its business by incorporating modern and automated digital tools that help companies strengthen value propositions and make effective and informed decisions.
Talking further about Media Moments expansion Sandeep added, “As exemplified by these moves, Media Moments is committed to developing and executing high-performing data driven digital strategies that deliver better experiences for consumers and measurable results for brands and leaders. Media Moments plans to continue expanding its offering of services and automated digital solutions to align with changing brand and consumer needs.”
Auris is proven to help many businesses and brands to connect with customers and build successful relationships.
Commenting on the development, Ravi Jain, CEO at GenY Labs “We are delighted to partner with Media Moments. Success of any marketing strategy is based on both utilizing insights and putting those to action. Media Moments’ intelligence of effective utilisation of data combined with Auris’ unique artificial intelligence engine and analytics makes the combination very powerful for any business. With this integration we are sure to make many businesses thrive in this changing landscape.”
Headquartered in Bangalore, Media Moments has been recognized as one of the leading communication agencies in India offering trailblazing marketing and communication services to many new as well as established brands from different sectors not only in India but also in many other countries. Media Moments believes that a deep understanding of how to create and execute a hybrid communication plan on both offline and online that encompasses Creative; Branding, Digital, Marketing Automation, Media Influencers and Branded Communities Strategic Communication & PR equips them to be a valued partner. The company has successfully counselled brands like Aditya Birla Group, Prestige Group, Salarpuria Sattva, Himalaya Men, Myntra, TCL, VLCC, Max Fashion, Reliance Trends, One Plus, Globe Capital, Blackberrys Fashion, LOccitane and others to name a few.
4Psnews.com is a unique trade media platform that covers the entire marketing landscape across India. It envisions to become an amalgam of knowledge for the entire marketing fraternity.