Prosenjit Chatterjee stars in Tata Pravesh’s 2nd series of influencer films

Jan 22 2021

 

Earlier this month, Tata Pravesh, embarked on a multi-media campaign titled #AkelaHiKaafiHai, in an attempt to drive brand awareness and consideration about a new category of steel doors and windows, with Gajraj Rao as its brand ambassador.  The brand then followed this up with its first ever influencer film featuring VVS Laxman. The second film in its influencer series, features Bengali cinema’s reigning superstar Prosenjit Chatterjee and draws inspiration from Satyajit Ray’s Nayak (The Hero).

 

Conceptualised by Wunderman Thompson South Asia in association with SVF Brands, the film is shot in Prosenjit’s apartment.  It is a nod to the opening sequence of Satyajit Ray’s Nayak (The Hero) in which the then superstar of Bengali cinema, Uttam Kumar, was getting ready to leave his home. The film attempts to recreate that sequence albeit in a contemporary setting. Incidentally, Ray had shot the sequence in a house in Kolkata which is now Prosenjit’s residence.

 

Prosenjit takes us on a tour of his apartment as he talks about another superstar - another nayak - with whom he shares his home. Someone who can walk through fire, unharmed. Someone whose stardom is not threated by anything. Someone who is there for the long run.

 

Who is this superstar who lives under the same roof as Prosenjit? Who is unfazed by fire and storm? Watch the film to discover Nayak 2.0.  

 

Commenting on the film, P. Anand, Chief - Services & Solutions, Tata Steel Ltd., said, “Tata Pravesh steel doors & windows offer unmatched strength and durability along with style, eliminating all hassles associated with alternate offerings in the market. Mr Prosenjit Chatterjee has been the undisputed king of the Bengali movie industry for decades. He exudes sophistication and class, qualities which are true of Tata Pravesh as well.”

 

Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said, “Stylish, versatile and evergreen, Mr. Prosenjit Chatterjee is a true icon of Bengali cinema. As an influencer, he was an obvious choice, as he embodies Tata Pravesh’s  qualities of strength, elegance and timelessness.”

 

View the film here – https://www.youtube.com/watch?v=-D0I5y0Lh4o  

View the film series here - https://www.youtube.com/watch?v=ZwDLOD7SF6U&list=PL-8wJtAJZVwFUprWtr30K0mjrQKSKgsNw

 

Credits:

Client: Tata Pravesh - a brand of Tata Steel.

Agency: Wunderman Thompson

 

Project Head:

Vijay Jacob Parakkal, Sr. VP & Managing Partner

 

Creative Team:

Moeinuk Sengupta, Creative Director

Sourav Mukherjee, Sr. Copywriter

 

Account Management:

Nilanjan Sarkar, Client Services Director

 

Production House: SVF

Produced by: SVF Brands

Celebrity mgmt.: SVF Talent

 

Team SVF Brands:

Brand Head: Arindam Biswas

Account Manager: Subham Dasgupta

Creative Team: Enakshi Roychowdhury, Abhishek Das

 

Director: Sudipto Roy

Music Director: Souptik Mazumdar


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Digital

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News

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PR

Stratbeans promotes gender equality by running digital campaign #beempowered on International Women's Day
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In a multi-agency bid, Enterprise Ireland retains Kaizzen as their PR Agency
Jan 15 2021 By Admin
    Kaizzen, India’s leading independent Public Relations & Digital Agency has won the PR mandate for Enterprise Ireland, post a multi-agency pitch. The mandate encompasses providing strategic communications support to Enterprise Ireland covering corporate reputation management, brand visibility, and crisis management; across media platforms. Enterprise Ireland is the government organization responsible for the development and growth of Irish enterprises in world markets. Enterprise Ireland also manages the Education in Ireland national brand under the authority of the Minister for Education and Skills. Thus, Kaizzen will also be managing the promotion of Irish Higher Education Institutions in the Indian market. On appointing the agency, Mr. Abhinav Bhatia, Director of Enterprise Ireland – India and South Asia cites, “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and help us achieve our objective. What helped Kaizzen deliver an excellent pitch was the understanding of the sector and the account. Furthermore, having managed to amplify similar accounts with notable results certainly made Kaizzen a suitable agency for the brand. We believe that the strong team with expert backing from the leadership will help Enterprise Ireland seamlessly manage its media communications right from planning, strategizing to execution in the Indian market.” Mr. Abhinav Bhatia is responsible for managing Irish companies’ entry and expansion into the Indian market within a diverse range of sectors like education, life sciences, ICT, FinTech, etc. “We have worked with Kaizzen in the last term and are happy that the agency won our mandate again. Moreover, by handling communications for EI in the past, affirms my belief in their ability to deliver compelling results. We look forward to a fruitful association with team Kaizzen yet again,” he adds. Kaizzen’s dedicated team for Public Relations, as a part of the mandate, will be driving Enterprise Ireland’s media communications. Vineet Handa, CEO of Kaizzen eagerly exclaims, “Kaizzen has a long-standing relationship with Enterprise Ireland and has been working with them for the last 2 years. We are thankful to the management team at Enterprise Ireland for placing their trust in Kaizzen once more. Our team is excited at the opportunity of working collaboratively with the team at EI; to execute innovative, disruptive high-impact PR campaigns that positively impact the business.” With over 25 years of experience in Public Relations, Brand Communication, and Outreach, Vineet’s venture at Kaizzen aims at bringing a new dimension to the communications realms, thereby providing value to companies through this function. He further mentions, “Enterprise Ireland needs to be promoted in India to showcase the potential Ireland possesses. With the strong presence of the UK, USA, Australia, and the likes of it, the capability of a booming country like Ireland is overshadowed. We at Kaizzen will be magnifying the opportunities in Ireland in both trade and education sectors furthermore.” Over the years Kaizzen has built a diverse portfolio to serve clients in both National & International markets across verticals including, Education, Healthcare, Fintech, FMCG, Sports, Broadcasting, Market Research, Hospitality, Government organizations on National and International platforms. Kaizzen has recently been ranked as the 7th Fastest-Growing PR Agency globally in the Provoke Global PR Agency Rankings and also awarded ‘Specialist Consultancy of the Year’ at IPRCCA 2019.  
Teamwork Communications Group Celebrates 11th Milestone year in Communication and PR: Continues to grow in post Lockdown Period
Dec 17 2020 By Admin
     Leading media relations agency Teamwork Communications Group has marked its 11th milestone year, displaying stupendous growth in business and workforce despite a COVID induced economic slowdown. The healthcare specialist agency added over 50 new clients to its kitty this year covering not just healthcare business, but an overarching list of accounts from diverse industries. The Group also increased its workforce by 30% this year. Founded by media and PR specialists Kamal Narayan and Nikky Gupta in 2009, Teamwork Communications Group has over the past 11 years cemented its place in the industry as the only healthcare specialist communications agency. However, it has also successfully diversified its communications capability beyond healthcare to effectively service an array of clients including start-ups, corporates, education and lifestyle sectors.Keeping up with the needs of the time, the agency expanding beyond its traditional PR business by establishing a dedicated social and digital media division a few years back.The digital and social media division has also show remarkable growth in recent years. “It was a difficult year for the industry, yet we managed not only to retain a majority of our clients but also add a large number of new businesses. Together, our PR and digital media divisions added over 50 new clients to our business, bucking the reigning trend of economic slowdown. Interestingly, a large number of new clients came from healthcare, pharma, EdTech and other technology based sectors. A number of organizations chose to cut down their large advertising budgets and turn to low-cost and sustainable PR activities to ensure a continuity in their brand communications,” said Nikky Gupta, Co-founder & CEO , Teamwork Communications Group. Despite the challenges of a lockdown and remote working requirements, the organization also continued to augment its human resource, increasing its workforce by 30% this year. Almost all departments of the organizations including PR, digital solutions as well as content hired aggressively to meet the needs of a growing business. Some of the new clients that added to the Teamwork kitty this year include healthcare providers NOVA IVF Fertility Clinic, Regency Hospital, Ujala Cygnus Group of Hospitals and Max Ventilators; international aesthetics giant Alma Lasers; EdTechstartupBada Business;pharmaceutical major ENTOD Pharma; sustainability startup The Better Home and snacks major Bikano to name a few. The Group continues to serve its longstanding list of patrons along with new clients. “Opportunities in traditional media remained limited this year on account of closures of several newspaper supplements and editions as well as an overall news focus on COVID related developments. However, we reacted swiftly to this shift and devised overarching communication strategies for our clients that gave them visibility in both traditional and digital media along with cultivating thought leadership for them. Going forward, we are looking to expand our presence beyond our conventional stronghold regions of Delhi and Mumbai and have a wider presence in southern India,” added Nikky Gupta. Going forward, Teamwork Communications Group is looking to expand its presence beyond its conventional stronghold regions of Delhi and Mumbai and have a wider presence in southern India.
India’s Leading Ed-Tech firm Talentedge Awards its PR mandate to Kaizzen
Dec 14 2020 By Admin
  Kaizzen, India’s leading independent Public Relations and Digital Agency has won the PR mandate for the Ed-Tech firm Talentedge, the pioneers of ‘Live & Interactive’ digital learning in India. The mandate encompasses providing strategic communications support to Talentedge, covering corporate reputation management, brand visibility, and crisis management.   On Kaizzen’s appointment, Aditya Malik, CEO, and MD, Talentedge said, “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and spearhead Talentedge in the arena of online education. We are confident that the team’s experience in managing similar mandates for other industry bodies and clients in the education, start-ups and ed-tech space helps them understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a fruitful association with team Kaizzen.”   The Ed-Tech firm offers digital courses through live classroom sessions giving students a chance to interact with renowned faculty as well as with each other during the classes. The brand’s distinct interactive technology solutions, cloud campus, world-class learning pedagogy, social collaborative learning, assessment, and analytics allow students to get an unparalleled learning experience, anytime and anywhere. Talentedge also enables working professionals to achieve what they aim for and open up various avenues.   Commenting on the development, Mr. Vineet Handa, CEO, Kaizzen, added, “We are thankful to the management team at Talentedge for placing their trust in Kaizzen. We are excited about the opportunity to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education and Ed-Tech is one of our strongest practice areas, and we are confident we will be able to grow the brand further.”   With the current win with Talentedge, Kaizzen’s diverse portfolio of clients in the education sector has expanded. It already includes brands such as FICCI Arise, Education in Ireland, Sommet Education, Jaipuria Group of Educational Institutions, Heritage Schools, IDP Education, Speech and Debate India, Samarthya Teachers Training Research of Academy (STTAR) among others. Kaizzen has recently been ranked as the 7th Fastest-Growing PR Agency globally in the Provoke Global PR Agency Rankings and awarded ‘Specialist Consultancy of the Year’ at IPRCCA 2019.

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Lionsgate Play curates a special watchlist ‘Queendom’ that offers wide-range of women-centric films that are a must watch
Mar 08 2021 By Admin
  March is a Women’s History Month, the perfect time to hit play on these amazing films made for, by, or about women. Rule, power, bold and outspoken is what “Queendom” is all about. Lionsgate Play curates a special watchlist Queendom with wide range of women-centric movie/series to enjoy this weekend. The powerful female leads having great personalities and strong opinions, will prove that girls really do run the world. Here are the top 7 films to binge-watch this Women's Day!   Bombshell: An American drama film Directed by Jay Roach, starring Margot Robbie, Charlize Theron and Nicole Kidman in the lead. Based upon the accounts at Fox News, a multinational cable news television channel, founder Roger Ailes was slapped with a lawsuit alleging sexual harassment and the toxic environment at the network. Bombshell received international success for its important message and even earned Charlize Theron and Margot Robbie Academy Award nominations for their mind-blowing performances.   Hustlers: An American crime drama directed by Lorene Scafaria is a crime thriller based on a New York Magazine Article. Starring Jennifer Lopez, Will Ferrell, Adam McKay, Jessica Elbaum, Benny Medina, Elaine Goldsmith-Thomas, the film revolves around Destiny who meets an old friend and veteran exotic dancer Ramona. The crew of former stripper band together to swindle money from rich clients. They soon land in trouble as their scheme does not last very long.   Atomic Blonde: Action thriller film starring Charlize Theron, James McAvoy, Sofia Boutella and other. The film is directed by David Leitch, Atomic Blonde navigates the life of Lorraine Borughton,  an undercover MI6 agent is sent to Berlin to investigate the murder of a fellow agent and recover a missing list of double agents. There she partners with embedded station chief David Percival to navigate her way through the deadliest game of spies.   Bandidas: Western action comdey film starring international icons Salma Hayek and Penelope Cruz in the lead roles. Directed by Espen Sandberg, Joachim Rønning. It tells the tales of two women Maria Alvarez, a poor farm girl, and Sara Sandoval, the daughter of a wealthy landowner, team up to take revenge against a wicked land baron who tries to capture their lands. To feed the now landless people and to seek revenge, María and Sara become bank robbers, veritable Robin Hoods. But Jackson and his hired guns are after them. So we wonder, what are the women's options?   Miss Sloane: Miss Sloane is a political thriller film directed by John Madden and written by Jonathan Perera. The film stars Jessica Chastain, Mark Strong, Gugu Mbatha-Raw, Sam Waterston, and many more. Miss Sloane (Jessica Chastain) is the most sought after and formidable lobbyist in D.C. who must fight to win against her powerful opponent’s party that digs deep into her personal life. Jessica Chastain was nominated for a Golden Globe for her groundbreaking performance as Miss Sloane!   Chasing Life: An American drama series starring Italia Ricci, Haley Ramm, Aisha Dee, Richard Brancatisano, and Mary Page Keller in the lead roles.  Chasing Life follows April through her journey in the face of this daunting revelation, during a time in her life when the challenges of finding love and success would be enough to keep any girl occupied.    Motherland: Starring Anna Maxwell Martin, Lucy Punch, Diane Morgan, Paul Ready, Philippa Dune, this sitcom follows a group of less-than-perfect parents who reveal the comic and crazy sides of middle-class motherhood as they navigate the trials and traumas of unromanticized parenting, where chaos and hyper-competition reign supreme as they struggle to keep up and stay the course. Download Lionsgate Play app, available on Google Play Store, Apple app store and Amazon Firestick.  
MX Player wins in the Media & Entertainment category at the Amazon AI Conclave 2021 Enterprise AI Awards
Mar 05 2021 By Admin
  AI and Machine Learning is transforming businesses across the world and digital entertainment services are integrating AI and ML to disrupt and innovate their product offerings, enhancing the customer experience.  MX TakaTak won Amazon’s Enterprise AI Award for extraordinary innovation in the Media & Entertainment category at the Amazon AI Conclave 2021. The recognition is for MX TakaTak’s exemplary usage of AI and ML to boost the rigor of their content moderation process, ensure compliance with government rules and regulations, and find innovative and effective ways to engage users on the platform. Since its inception, MX has always aimed to provide a safe environment to all its users and one of the features we host on MX TakaTak is the function of uploading avatars by users. These avatars uploaded by users may risk violating the strict community guidelines set by MX TakaTak. The AWS Rekognition service used by MX TakaTak detects whether the avatar content uploaded by users complies with community guideline requirements (including but not limited to pornography, violence, blood and gore, sexual suggestion, drugs, illegal behaviour, etc). More than 600,000+ avatars get uploaded to MX TakaTak daily and along with AWS Rekognition, MX Takatak ensures safety and compliance for its users.   Amazon hosted the Enterprise AI Awards recently to celebrate excellence and extraordinary innovation by enterprises leveraging AI & ML across industry categories. These awards were presented during the Amazon AI Conclave — one of the largest and most prestigious AI-centric conclaves around the world.
ALT Balaji wins TOP BRAND WITH CULT-LIKE FOLLOWING at Label Awards 2021!
Mar 03 2021 By Admin
   The OTT platform has won immense adulation and acclaim amongst subscribers and critics for its content-driven shows. Adding another feather to its cap, ALTBalaji has been appreciated by the Label Awards 2021, for its originality and diversity with the top brand with a cult-like following and also won the Best Content IP of the year for Mentalhood.    With a strategy to focus on youth programming for the country, ALTBalaji's offerings include premium, disruptive content, and original series across genres. With originality, courage, and relentlessness at its core, ALTBalaji's range, stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for everyone.    ALTBalaji sold 1.6 Mn subscriptions in the third quarter (Q3 FY21) on the back of a super-strong content lineup and, strategic increase in marketing spend. Mentalhood that bagged the Best content IP of the year, marked the web series debut of popular Bollywood actress Karisma Kapoor. Apart from Karisma, the show featured talented actors including, Dino Morea, Shruti Seth, Sandhya Mridul, Tilottama Shome, and Shruti Shukla.    Sharing her gratitude, Ekta Kapoor, Jt. Managing Director, Balaji Telefilms said, “We believe in creating shows and characters that would stick with the audience for a long time. ALTBalaji has been appreciated for its content-driven shows and we are grateful to the viewers and the critics for accepting and loving our platform and, we look forward to releasing more diverse and original series."   Label Awards is India's largest Brand Licensing and Retail opportunity platform and is in its 4th Edition, and this year's discourse will unravel the opportunities, exposure, and growth in licensing in India besides sharing the knowledge and recognizing the pioneers in the industry. The event is organized by License India, the brand licensing-centric media division of Franchise India Group.     With an extensive library of 74 Indian originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, drama, romance, youth drama, horror, comedy, amongst others, catering across demographics as per the viewers' taste & preferences. For the upcoming year, ALTBalaji has an exciting pipeline, consisting of multiple shows such as The Married Woman, Apharan 2, Broken But Beautiful 3, The Test Case 2, PuncchBeat Season 2, His Story, Cartel, Main Hero Bol Raha Hoon, and many more. Each of these new shows is high-octane dramas, which the audience can binge-watch.
Central launches first of its kind Insta-Web Series On Women’s Day - #WOMENWEARITBETTER
Mar 02 2021 By Admin
    Women’s day is all about celebrating the true essence and potential of being a woman. To capture the same, Central, along with their agency NDMPL, an established digital and influencer marketing agency, has released an interesting campaign #WomenWearItBetter this Women’s Day. The campaign consists of an immersive web series told through Instagram stories via a fresh Instagram account, Women Wear it Better! The campaign gets its name from the insight that women are superior when it comes to gauging a situation, accepting challenges, fulfilling dreams, and achieving aspirations with confidence, sass, and style. The story of this web series breaks the perceptions and myths faced by women; like ‘Women don’t get along with each other’, ‘A woman doesn’t like it when another woman is wearing an outfit similar to hers’, ‘a group of women is more chaos, less result’, and many more.   With every episode, Instagram users get to become an integral part of the journey by sharing their tips, thoughts and opinions with the protagonists. Users are even encouraged to share their own incidents and stories that match various stages of the story. Parallelly, the dedicated handle addresses and amplifies the attitude and poise that makes every woman a winner, and is a potential community in the making. The campaign also consists of several other innovations like confidence-boosting messages, an interesting monologue of the protagonist and BTS sneak-peeks of how the show took shape. Promo link - https://www.youtube.com/watch?v=rWQ1l9L0MhQ&feature=emb_logo Pawan Sarda, who is the digital marketing head at Future Group says “Central as a brand has always been connected with the youth and therefore on the occasion of Women’s Day, we wanted to reinculcate a sense of pride into every woman's mind, while at the same time not veering away from our primary offering i.e., Fashion. NDMPL co-created, conceptualized and executed the campaign bringing this wonderful idea to life. We are proud to have together created #WomenWearItBetter.”     Natasha Saraogi, Director – NDMPL who spearheaded the campaign with her innovative and creative approach says that “Usually, Women’s Day conversations are lost in the age-old talks about independence, feminism, etc. But we chose to juxtapose the sense of confidence that women have in them with their fashion as well as their attitude, and hence came up with the idea of #WomenWearItBetter. The idea was to give the Instagram audience more with their every tap on Instagram stories, and looking at the response we can confidently say we achieved it.