Sociomark unveils its new brand identity on their 3rd Anniversary

Oct 13 2020

 

Sociomark, the digital marketing agency started by Vivek Baandal and Heta Desai Baandal has unveiled its new brand identity on the occasion of their 3rd anniversary. Sociomark, which offers a gamut of services including Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Website Development, Affiliate Marketing, Influencer Outreach, Creative Designing, Digital Marketing Consultancy has now revamped their business model to evolve with times and market sentiments. They will now focus on associating with brands from Entertainment and FMCG Industry and will also keep ethos towards passion-driven marketing.

 

The new brand identity is the first step towards their ideologies and approach within the industry. The idea behind the 'S' is a Success that is more Social than the basic parameters. In these eSsential times, agency wants to ensure Sustainability is maintained throughout. They aim to ensure that every brand and client Story reaches every corner. Their key goal is to make Seamless connection with the audience and aim for the Synergy that provides an unmatched Social presence. The ‘S' represents a lot of things, unlike the Kryptonian version!

 

Link to brand revamp film – https://www.youtube.com/watch?v=dlAwE6Nrdlo&ab_channel=SociomarkDigitalMarketingAgency

 

Started in October 2017 with a team of 3 people, the agency has grown rapidly and today caters to 25+ clients across sectors like Healthcare, Food and Beverages, Logistic Industry, Fintech, Real Estate, Restaurants. To name a few, Network 18, Nodwin Gaming, The Professional Couriers, Ayushakti and many more.

 

Speaking on the new branding, Heta Desai BaandalManaging Director and Vivek Baandal, CEO & Creative Director, Sociomark have commented, “The last 3 years have been of great learning and growing. With digital marketing in India now booming and taking a new route, post the lockdown, we are really excited to bring in new and innovative solutions. The past few months have bought a paradigm shift in consumer base and content consumption patterns on digital media, across platforms. Our new logo stands for our new approach and outlook, as we carve our path in the next step of our journey.”

 

Sociomark has its presence in Mumbai.


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Digital

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News

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Gaming

Indian Gaming League (IGL) to host “Influencers Rising Cup” from 25th-31st January 2021
Jan 27 2021 By Admin
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Esports Platforms to Switch to in 2021 For Core Gamers
Jan 25 2021 By Admin
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ESFI introduces national rankings for esports
Jan 25 2021 By Admin
    Esports Federation of India (ESFI) in a bid to streamline the sport as well as bring in legitimacy among the gamers involved, released the first-ever national ranking system based on the open ranking tournaments played in the last two months to determine the best performing players. Team Resilience, Checkmate and Adbhut Esports have topped the individual categories in the national rankings. ESFI released national rankings for games- Call of Duty Mobile (Battle Royale), FreeFire and Valorant, which are some of the most popular video games and played by many. The performances of 60, 65 and 26 open matches conducted for Call of Duty Mobile, FreeFire and Valorant respectively during the period of November to December in 2020 were considered while announcing these rankings.  “With esports being included as a medal event at the 2022 Asian Games among other major Championships, it is important that we follow all the necessary requirements like in any other medal sports to determine the best players of the country. In the month of November and December, we organised several scrims and there have been huge responses in these events. While the gamers (athletes) showcased great technique and competitive, each scrim was keenly contested before the champions were declared,” ESFI Director Lokesh Suji said. Seven-member Team Resilience pitted themselves very strongly with 682 points and were declared the top team in the Call of Duty (Mobile) category followed by Team Revolution (629) and Zelotz 2EZ (627) taking the second and third position respectively. Checkmate (111) and Adbhut Esports (78) became the winners in the Freefire and Valorant categories respectively. “Creating a pool of credible national gamers is a key responsibility that ESFI intends to shoulder in order to initiate and streamline a professional approach towards playing and organizing tournaments that are played in India. The athletes will help to maintain a certain standard of play, it will also regulate the esports ecosystem,” Suji further added.  While Esports witnessed exponential rise in the pandemic which catapulted the urge to create a community closer and build a much bigger plethora of professional athletes in order to determine the future of Esports in India. ESFI will continue with the process of announcing national rankings for various games in the future as well.  While, Free Fire Daily T1/T2/T3, Call of Duty Mobile Battle Royale scrims season 2 and multiplayer are already underway, Valorant will also begin from the last week of January with more games like PES, DOTA 2, FIFA , CR, COC and Brawl Stars to take place soon.  
Freedom Healthy Cooking Oils is India’s most Preferred Cooking Oil Brand
Jan 12 2021 By Admin
     Freedom Healthy Cooking Oils, the leading brand of edible oil has been recognised among the Urban Indian Consumer’s Top 5 Cooking Oil choices in the India Today- Ipsos Urban Consumer Sentiment Survey 2020. This highlights the consumer’s preference for the brand through an independent third-party survey, as they appreciate the quality, consistency and trustworthiness of their favourite edible oil brand – Freedom, in-spite of its presence in selected geographies across India. The survey was conducted to understand the change in consumer perception towards brands since COVID-19 lead us to a new normal. The survey presented over 4,000 respondents from 15 cities, across the country with a list of well-known brands from 51 categories. The respondents were asked to choose their most preferred brands based on the criteria of price, quality, trustworthiness etc. While the price remained a factor of concern, consumers were willing to pay more for hygienically produced food products that have been consistent with their quality and brand messaging, which are what instilled a sense of trust in the brands. Freedom Healthy Cooking Oils has been making strides in the public eye by keeping consumer preferences at the top of their priority lists.   Speaking on the occasion Mr. P Chandra Shekhara Reddy, Vice President, Sales & Marketing, Freedom Healthy Cooking Oils said “We are delighted to be recognized as most trusted brands in cooking oils & consumer’s top choices in edible oil. We thank our customers for their trust, unflinching support and patronage of Freedom Healthy Cooking Oils over the last decade. The pandemic posed a lot of struggles for our industry, but it was of the utmost importance to us that our consumers felt comfortable and assured while purchasing our products. This honourable recognition is the result of our focus on the consumer’s preferences. Freedom Healthy Cooking Oils has been making strides into consumer’s hearts and the past year has been a significant one, despite the hardships. From encouraging our consumers to cook at home through our campaigns ‘Freedom Foodshala’, ‘Freedom Celebrity Kitchen’ and ‘#ImmunityBeginsintheKitchen’, we have tried our best to connect with our customers and be a part of their culinary journey in COVID-19 imposed lockdown. We have recently roped in actors Yash & Radhika, vouching for the health benefits of switching to Freedom Healthy Cooking Oils to feel great. This year has been an ode to our consumers and how much their safety and health mean to us. We wish to continue winning over our consumers through sincerity and dedication towards their health and goodwill.”

Job Switch

Gaussian Network Private Limited announces the appointment of Mr Shivanandan Pare as Chief Executive Officer
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IdeateLabs appoints Lokesh Shah as VP – Brand Solutions
Jan 20 2021 By Admin
  IdeateLabs, India’s largest independent digital-first creative agency has appointed Lokesh Shah as Vice President – Brand Solutions. He will be based out of the agency’s Mumbai office and will be reporting to Vrutika Dawda, Director. The agency is growing at a rapid pace and has continued winning new clients, despite the nation-wide pandemic lockdown. The rich client-base of IdeateLabs consists of premier brands as well as the admirable start-ups across diverse industries like BFSI, Real Estate, Retail, Lifestyle, Consumer Durables, Travel & Hospitality, among others. Vrutika Dawda, Director, IdeateLabs commented, “We welcome Lokesh as a part of the Senior leadership team at IdeateLabs. His strong professional background spans across two decades of rich experience in both Indian and international markets. It is this experience that we would like him to help us bolster our accounts – Indian consumer insights clubbed with the best international practices. Lokesh will lead the IdeateLabs Mumbai business and will be playing a pivotal role in the agency. He will mentor the team in crafting effective strategy and oversee seamless implementation. His thinking complements our brand promise of ‘Building Conversations’; which is all about seeding positive chatter among the brand, the stakeholders and the consumer. We are confident he will effectively take charge of the Mumbai business.” Lokesh’s experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns. He enabled many a prestigious new business win across agencies he worked for, including Cheil India, Lowe, FCB Ulka, Havas Worldwide, and TBWA.  Commenting on his new role, Lokesh Shah said, “I’m excited to work with the young and vibrant team at IdeateLabs, a leading marketing agency that is committed to setting newer benchmarks. I’ve always worked best with agencies that put work culture and high standards of brand management as their mantras. Effective campaign creation and development has always been my forte. I’m looking forward to introducing path-breaking campaigns for the existing brands and getting exciting new client accounts in diverse sectors.”
MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East
Jan 19 2021 By Admin
  MOMS Outdoor Media Solutions, the outdoor unit of Madison World has appointed Prashant Mishra as Vice President – North & East.    Prashant Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in  Out of Home and Activation. Prior to joining MOMS Outdoor Media Solutions, Prashant was the North Regional Head at Milestone Brandcom based in Delhi, where he worked for 10 years. He is also an ex-Madisonite, having worked with MOMS as a Sr. Manager – Client Servicing from 2003 to 2009.    Commenting on this appointment to the team, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says, “We’re happy to welcome back Prashant to the team as VP – North & East region. Prashant comes with close to 19 years of experience armed with the knowledge of new business development, client servicing, strategic buying skills and many other aspects to help grow the business and strengthen our work in the North & East region. I look forward to working with him.”    Returning to MOMS Outdoor Media Solutions Prashant Mishra, VP – North & East says, “I’m excited to be back at MOMS Outdoor Media Solutions and Madison World, this time in a new role with added responsibilities. I’m looking forward to working with the team and grow the business. We have exciting times planned ahead.”    Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist - Madison TURNT, Rural specialist - Anugrah Madison, Retail Specialist – MRP, Out-Sel and Entrust. MOMS Outdoor Media Solutions handles marquee clients like Asian Paints, Raymond, HDFC Life Insurance, Discovery, IDFC First Bank, Welspun, Blue Star, Walmart and MedLife to name a few. MOMS Outdoor Media Solutions is a part of Madison World, which through its 11 companies served last year, as many as 500 advertisers.   
Viacom18 appoints Kunal Gaur as Chief Commercial Officer
Jan 16 2021 By Admin
     Viacom18 today announced the appointment of Kunal Gaur as Chief Commercial Officer. Kunal will be taking over from Utpal Das who ends his stint at Viacom18 on 31stMarch 2021.   Through the past 7. 5 years, Utpal Das has led the Commercial, Facilities & Corporate Services functions at Viacom18. He was instrumental in not only shaping and leading these functions but also towards building Viacom18 into one of India’s top media networks through his role as a key member of the company’s leadership team.   Kunal Gaur, a Chartered Accountant by qualification, has over 19 years of experience across organisations like Star India, Netflix & PWC. Prior to joining Viacom18, Gaur was a part of the Netflix India’s leadership team in the capacity of Director, Production Finance where he was instrumental in crafting budgeting strategies and leading production finance for all original series, film, non-fiction and documentaries.   Kunal Gaur will be reporting into Rahul Joshi, MD, Network18.