May 09 2021
A pioneer in investor education, UTI Mutual Fund (UTIMF) has always been known for its differentiating campaigns. In fact, their investor education platform “Swatantra” is a unique initiative designed to help investors understand the concepts through informative articles, updates, videos and podcasts. In its sustained efforts in reaching out to various investor groups through insightful understanding of the user psyche, the brand very recently rolled out a film that is aimed at the individual retail investor. Developed by hotstuff, the film has tried to communicate the message of how all small daily habits that our mothers inculcate in us since our childhood, which while we are young feel like an enforcement, can actually help one become a responsible and smart investor with the chorus of the song going as "Sahi Baat Mummy Ne Kahi Thi". The film pays tribute to small pieces of advice, instilled by Mothers in their children which help them become better investors and eventually better human beings in life.
Speaking about the film, CEO, HotStuff Media Group, Arun Fernandes said, "We have always believed that women and especially mothers make great investment mentors. It's time we acknowledge their true potential of being excellent financial planners as well." Through the scenes, the film brings back the memories that show a bond between a mother and her child, through daily activities — right from waking up to her encouraging him to take those first steps in life. Efficiently connecting these habits with the basic principles of investment — Start Early, Stay Focused, Being an Informed Investor and to Remain Invested — the film shows how unknowingly we become responsible and eventually invest our hard-earned money responsibly.
The story is a colorful example of investor education done right as it plays out key principles of investing through an indie-folk song that is bound to win hearts. The film itself is another project powering hotstuff's core belief of promoting the wealth of women advisors and women as financial planners.
Mr. Gaurav Suri , Head of Marketing & Products , UTIAMC
“Mother the word is in itself an emotion. Her invaluable lessons and gentle nudges continue to give us direction throughout our life. This Mother’s Day we celebrate these nudges , which are invaluable part of our wealth creation journey as well. Just like a mom keeps her loved ones protected, we encourage our investors to be responsible and engage in responsive investing. Stay Safe and Invest Digitally ”
The video released on “Mother’s Day”, UTI Mutual Fund amplified it across all its social media assets and also on its investor education platform. We are hopeful that the song and film will appeal to investors across India, with its simple but sweet message and most importantly strike a chord with everyone who truly credits their success to their mother's advice.
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