Jul 27 2020
Amara Raja Group and Blaze today announced that they have signed a Joint Venture agreement to set up Amara Raja Blaze Technologies Pvt. Ltd (ARBT). This JV will leverage their combined strengths and cumulative experience spanning over three decades to innovate, develop and manufacture IoT devices for the world market.
The Joint venture will be a Full-Service Provider of "Concept-to-Product" and will set up a Center of Excellence (COE) focusing on product Innovation and world-class Manufacturing services for IoT based devices. The COE will help its global customers every step of the way from proof of concept to the prototyping and mass manufacturing of new products related to Home/Building Automation, Intelligent Lighting, Enterprise Automation, Energy Management, Elderly care and Wearable devices. ARBT's Faster and Better (FAB) Methodology ensures an unwavering focus on providing the highest quality of IoT devices at optimum costs. This JV’s objectives dovetail into our Prime Minister Shri Narendra Modi’s vision of “Atmanirbhar Bharat”. The JV will start delivering “Made in India” products to its customers as early as September 2020.
Jayadev Galla, Vice Chairman, Amara Raja Group said “We are happy to announce this strategic partnership with Blaze. Amara Raja has an immense belief in the Indian Electronics Manufacturing story and is committed to being a part of it. We will lend our expertise and capabilities in the manufacturing space and leverage Blaze’s design credentials to provide turnkey solutions that are both Made and Designed in India.”
“We are extremely pleased to launch this Joint venture with Amara Raja group. This JV will deliver on its promise of faster ‘time to market’ for innovative IoT products for our global customers. We are extremely confident that this partnership also delivers on the promise of self-sufficiency in achieving 100% ‘Made in India’ IoT products” said Arjun Valluri, Chairman Blaze.
Visit http://www.amararajablaze.com to know more about the joint venture.
4Psnews.com is a unique trade media platform that covers the entire marketing landscape across India. It envisions to become an amalgam of knowledge for the entire marketing fraternity.