Glance Launches Its First Exclusive Cricketainment Series with Danish Sait on Roposo

Sep 18 2020

 

 

Glance today announced the launch of its 1st Intellectual Property (IP) series "Danish Ki Googly" on Roposo. The IP series would feature stand-up comedian, television host, radio jockey, actor, and writer, Danish Sait doing what he does best. Bringing cricket and entertainment together, he would be giving his take on cricketers, their performance on the field and off the field, team owners, cheerleaders, the lack of audience, the bubble and who broke it.  The series will launch exclusively on Roposo @danishsait and Glance Lockfeed, as the cricket action kicks off on September 19th, 2020

 

Roposo, India's No. 1 social video app with close to 100 Mn downloads and 55 million monthly active users intends to drive higher engagement on the platform during the upcoming cricket season. The series would also be available on Glance Lockfeed which has a daily active user base of more than 100 Mn.

 

Speaking about his new series on Roposo and Glance Danish said "I am thrilled to join Roposo, India's No.1 Social Video App, and Glance, India's 3rd largest content platform. Roposo and Glance give me a chance to reach and entertain a huge audience of 200 Mn users during this cricket season."

 

“Our focus during the upcoming season is on bringing great narratives to life and sharing them with our users. We have a fantastic line-up of narratives for the festive season that cut across genres, all backed by great new partnerships.” said Bikash Chowdhury, CMO Glance.

 

 

 


Trending in brands

Digital

Festivities get a zing, with KFC's new tandoori zinger burger
Oct 30 2020 By Admin
  It’s that time of the year when there is festivity all around. And adding some more cheer, or should we say ‘flavour’ to it is KFC India with the all new and special - Tandoori Zinger Burger. That’s right! Your favourite crispy Zinger Burger now comes with a tandoori twist. So, here’s just the additional zing and twist to add to the ongoing festivities.   Just when you wondered how the Original Celebrity Burger - Zinger - could get any zingier. Made with an extra crispy fillet of KFC’s signature chicken, layered with fresh lettuce & creamy mayo - the Tandoori Zinger is packed with a unique tandoori flavoured sauce, making it the perfect companion for celebrations with friends & family.   What’s better than relishing the new Tandoori Zinger you ask? Well, it is when all the fun, festivities and food come with the additional assurance of KFC’s 4X Safety Promise of Sanitization, Social Distancing, Screening and ContactLess service. Our team members follow stringent Sanitization measures, with all surfaces being sanitized every 30 minutes as well as food delivery bags after every order. All team members and delivery executives are Screened for their body temperature before they enter the restaurant. Social Distancing is adhered to at the restaurants as well as in the kitchens, with floor stickers guiding customers to maintain the necessary distance from each other. Moving into a completely ContactLess delivery and take-away approach, we ensure no contact between the delivery executive and customer, with online payments as a recommended practice.   So, get your hands on the newest, special burger in town - the Tandoori Zinger - now. Starting at INR 149, Tandoori Zinger Burger can be availed at your nearest KFC restaurant or ordered online on the KFC App (available on the Appstore & Playstore) or on the Website (www.kfc.co.in).    
NTPC commences Vigilance Awareness Week across its operations
Oct 30 2020 By Admin
    Country’s largest power producer NTPC Ltd commenced the Vigilance Awareness Week (27th October to 2nd November 2020), with a vow to make “Vigilant India, Prosperous India”. The Vigilance Awareness Week is being observed across locations of NTPC.   The Vigilance Awareness Week began with senior management of NTPC taking pledge for promoting accountability and curbing corruption in all spheres of life and creating awareness by following all safety protocols during Covid-19.   As a vision-driven and value governed organization, it has always been NTPC’s endeavor to achieve excellence with ethics. Through the Vigilance Awareness Week, NTPC will further reiterate its commitment towards building a self- reliant India - "AtmaNirbhar Bharat”. In this process, NTPC is committed to remain vigilant, transparent and accountable for its actions to stakeholders and the society at large. NTPC’s Vigilance Department has strived in undertaking sincere efforts in aligning its function with all processes of the company. Films, radio jingles and social media messaging are being displayed and shared to propagate the messages to public at large.   To raise awareness on Vigilance, NTPC will undertake various employee engagement programs like quiz, elocution, essay and painting competitions for their employees and their family members as well. Various social campaigns too will be rolled out to raise awareness on the issue. Banners and posters will being displayed across NTPC Power Stations to educate both external and internal stakeholders on the significance of the Vigilance Awareness Week.  
Snapdeal launches festive e-stores
Oct 30 2020 By Admin
   Snapdeal, India’s leading e-commerce marketplace, today announced  the launch of multiple festival-themed e-stores as part of Diwali offerings. There will be four uniquely themed e-stores, starting with the Karva-Chauth store, followed by Dhanteras, Bhaiya Dooj and Lighting stores over the next few days.   The e-stores will be one-stop shops for Snapdeal users, where they can find all things related to the festive celebrations. The e-stores will have an expanded range at multiple value price points, offering users both choice and savings without the effort to go bargain hunting.    Over the years, non-metro cities and towns are driving the majority of sales in the festive season and the trend has accelerated this year. More than 90% of Snapdeal’s festival sale orders, so far, have come from non-metro cities. 4 out of every 10 orders have been placed by first time users.    Speaking on the launch of festive e-stores, Snapdeal spokesperson commented “While opting to buy from the safety and comfort of their homes, users want the best online shopping experience for choice & value. By launching festive e-stores, we are making it even more easy for our users, especially those who are new to buying online, a simple and quicker way to discover and shop on Snapdeal.”   These e-stores are built based on user purchase patterns over the last many years and the selection comprises the most popular items bought by users during specific festive occasions. Users will be able to buy from a collection in a systematic manner, while continuing to enjoy a wide variety of products to choose from and discounts upto 80 percent, so that they don’t miss out on anything.     Starting today, the Karva-Chauth e-store is now live with exciting offers on a wide range of  sarees, makeup and beauty products, pearl jewelry, mangal-sutras and super saver deals on clothes and jewellery etc. With celebrations going small and at home affair, Snapdeal has added many items that women who have otherwise bought from local markets and bazaars. These include complete Pooja Thali sets, DIY mehandi designs and cones, Pooja Samagri, Kalash, Vrat Katha books  etc.
Glad U Came bags PR mandate for Japanese eyewear brand OWNDAYS
Oct 30 2020 By Admin
  Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for OWNDAYS, a Japanese eyewear brand. The Mumbai-based agency will be looking after the strategic and integrated communication program for the brand with an innovative and advanced PR approach. The scope of work includes strategic planning along with media and influencer engagement to introduce and build the brands first-ever store launch in Mumbai. Glad U Came believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. The agency will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand. OWNDAYS, a Japanese eyewear brand is set to launch its first-ever store in November 2020 at Inorbit mall, Mumbai. Known for its skillful craftsmanship and eye for high quality, the brand offers a range of around 1,500 styles from basic to functional, stylish, and fashionable eyewear for men and women starting at Rs. 2,990. The brand has redefined the world of optics by following simple pricing, quick servicing, and value. On the new partnership, Sanjay Malhotra Business Head - India, Owndays said, “With our aggressive expansion and clear leadership skills, it is important to have effective communication with the consumer. It is a delight to have Glad U Came as our strategic communication partner. We were impressed by the creative approach, passion, and agility demonstrated by the agency. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership!” On winning the mandate, Maddie Amrutkar, the founder of Glad U Came said, “We are thrilled to partner with OWNDAYS on this exhilarating journey. We expect to meet and exceed the mandate entrusted to us by the brand by offering them a deep-rooted, distinctive, and aggressive approach that will help achieve impactful results that the brand aspires for.” Glad U Came has prestigious clients like Re’equil, SkinKraft, KALKI Fashion, Vedix, Biryani By Kilo, Be Indi, RENEE Cosmetics, Raison Global, Bare Body Essentials, and more.  

News

Festivities get a zing, with KFC's new tandoori zinger burger
Oct 30 2020 By Admin
  It’s that time of the year when there is festivity all around. And adding some more cheer, or should we say ‘flavour’ to it is KFC India with the all new and special - Tandoori Zinger Burger. That’s right! Your favourite crispy Zinger Burger now comes with a tandoori twist. So, here’s just the additional zing and twist to add to the ongoing festivities.   Just when you wondered how the Original Celebrity Burger - Zinger - could get any zingier. Made with an extra crispy fillet of KFC’s signature chicken, layered with fresh lettuce & creamy mayo - the Tandoori Zinger is packed with a unique tandoori flavoured sauce, making it the perfect companion for celebrations with friends & family.   What’s better than relishing the new Tandoori Zinger you ask? Well, it is when all the fun, festivities and food come with the additional assurance of KFC’s 4X Safety Promise of Sanitization, Social Distancing, Screening and ContactLess service. Our team members follow stringent Sanitization measures, with all surfaces being sanitized every 30 minutes as well as food delivery bags after every order. All team members and delivery executives are Screened for their body temperature before they enter the restaurant. Social Distancing is adhered to at the restaurants as well as in the kitchens, with floor stickers guiding customers to maintain the necessary distance from each other. Moving into a completely ContactLess delivery and take-away approach, we ensure no contact between the delivery executive and customer, with online payments as a recommended practice.   So, get your hands on the newest, special burger in town - the Tandoori Zinger - now. Starting at INR 149, Tandoori Zinger Burger can be availed at your nearest KFC restaurant or ordered online on the KFC App (available on the Appstore & Playstore) or on the Website (www.kfc.co.in).    
NTPC commences Vigilance Awareness Week across its operations
Oct 30 2020 By Admin
    Country’s largest power producer NTPC Ltd commenced the Vigilance Awareness Week (27th October to 2nd November 2020), with a vow to make “Vigilant India, Prosperous India”. The Vigilance Awareness Week is being observed across locations of NTPC.   The Vigilance Awareness Week began with senior management of NTPC taking pledge for promoting accountability and curbing corruption in all spheres of life and creating awareness by following all safety protocols during Covid-19.   As a vision-driven and value governed organization, it has always been NTPC’s endeavor to achieve excellence with ethics. Through the Vigilance Awareness Week, NTPC will further reiterate its commitment towards building a self- reliant India - "AtmaNirbhar Bharat”. In this process, NTPC is committed to remain vigilant, transparent and accountable for its actions to stakeholders and the society at large. NTPC’s Vigilance Department has strived in undertaking sincere efforts in aligning its function with all processes of the company. Films, radio jingles and social media messaging are being displayed and shared to propagate the messages to public at large.   To raise awareness on Vigilance, NTPC will undertake various employee engagement programs like quiz, elocution, essay and painting competitions for their employees and their family members as well. Various social campaigns too will be rolled out to raise awareness on the issue. Banners and posters will being displayed across NTPC Power Stations to educate both external and internal stakeholders on the significance of the Vigilance Awareness Week.  
Snapdeal launches festive e-stores
Oct 30 2020 By Admin
   Snapdeal, India’s leading e-commerce marketplace, today announced  the launch of multiple festival-themed e-stores as part of Diwali offerings. There will be four uniquely themed e-stores, starting with the Karva-Chauth store, followed by Dhanteras, Bhaiya Dooj and Lighting stores over the next few days.   The e-stores will be one-stop shops for Snapdeal users, where they can find all things related to the festive celebrations. The e-stores will have an expanded range at multiple value price points, offering users both choice and savings without the effort to go bargain hunting.    Over the years, non-metro cities and towns are driving the majority of sales in the festive season and the trend has accelerated this year. More than 90% of Snapdeal’s festival sale orders, so far, have come from non-metro cities. 4 out of every 10 orders have been placed by first time users.    Speaking on the launch of festive e-stores, Snapdeal spokesperson commented “While opting to buy from the safety and comfort of their homes, users want the best online shopping experience for choice & value. By launching festive e-stores, we are making it even more easy for our users, especially those who are new to buying online, a simple and quicker way to discover and shop on Snapdeal.”   These e-stores are built based on user purchase patterns over the last many years and the selection comprises the most popular items bought by users during specific festive occasions. Users will be able to buy from a collection in a systematic manner, while continuing to enjoy a wide variety of products to choose from and discounts upto 80 percent, so that they don’t miss out on anything.     Starting today, the Karva-Chauth e-store is now live with exciting offers on a wide range of  sarees, makeup and beauty products, pearl jewelry, mangal-sutras and super saver deals on clothes and jewellery etc. With celebrations going small and at home affair, Snapdeal has added many items that women who have otherwise bought from local markets and bazaars. These include complete Pooja Thali sets, DIY mehandi designs and cones, Pooja Samagri, Kalash, Vrat Katha books  etc.
Glad U Came bags PR mandate for Japanese eyewear brand OWNDAYS
Oct 30 2020 By Admin
  Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for OWNDAYS, a Japanese eyewear brand. The Mumbai-based agency will be looking after the strategic and integrated communication program for the brand with an innovative and advanced PR approach. The scope of work includes strategic planning along with media and influencer engagement to introduce and build the brands first-ever store launch in Mumbai. Glad U Came believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. The agency will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand. OWNDAYS, a Japanese eyewear brand is set to launch its first-ever store in November 2020 at Inorbit mall, Mumbai. Known for its skillful craftsmanship and eye for high quality, the brand offers a range of around 1,500 styles from basic to functional, stylish, and fashionable eyewear for men and women starting at Rs. 2,990. The brand has redefined the world of optics by following simple pricing, quick servicing, and value. On the new partnership, Sanjay Malhotra Business Head - India, Owndays said, “With our aggressive expansion and clear leadership skills, it is important to have effective communication with the consumer. It is a delight to have Glad U Came as our strategic communication partner. We were impressed by the creative approach, passion, and agility demonstrated by the agency. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership!” On winning the mandate, Maddie Amrutkar, the founder of Glad U Came said, “We are thrilled to partner with OWNDAYS on this exhilarating journey. We expect to meet and exceed the mandate entrusted to us by the brand by offering them a deep-rooted, distinctive, and aggressive approach that will help achieve impactful results that the brand aspires for.” Glad U Came has prestigious clients like Re’equil, SkinKraft, KALKI Fashion, Vedix, Biryani By Kilo, Be Indi, RENEE Cosmetics, Raison Global, Bare Body Essentials, and more.  

Knowledge Centre

Contract jobs buck the trend: postings and searches increase
Oct 29 2020 By Admin
         Data from Indeed, the world’s No. 1 job site has revealed that job seekers' interest in ‘contract or temporary jobs’ jumped by 150%, while postings for these jobs increased by 119% between January and July 2020, a flow-on effect of pandemic-induced economic shutdowns across industries. Indian workplaces bore the biggest brunt of the pandemic during this period triggering massive reverse migration that has led to immense labour shortage and high labour cost. While the demand for contract workers has risen steadily since January 2020, month on month comparisons between 2019 and 2020 showed that hiring for contract jobs more than doubled in June and July this year, at 110% and 143% respectively. Data from Indeed also shows that job seeker interest jumped 2.5 times in seven months. In July 2020, searches for contract jobs on Indeed was 3 times higher than in July 2019, at 207%. Top industries hiring for these jobs: Year on year comparisons between 2020 and 2019 suggest that the installation category clocked the highest increase (128%) in demand for contract workers such as maintenance personnel and service engineers. This comes as no surprise, as a vast majority of India’s workforce was plunged into a work-from-home model creating greater capacity for hires who would help enable a smooth transition like setting up Wi-Fi access or assembling ergonomic workstations. The following chart lists the top industries/categories on Indeed the drove demand for contract workers during the pandemic, and those that saw a significant drop from last year: Category YoY change in job share/postings Installation 128% Technology & Software 43% Media 28% Marketing 18.50% Sales 12% Administration 4% Management -0.80% Accounting -36.50% Education -38%   Sashi Kumar, Managing Director, Indeed India, said, “Indeed data has suggested that the Indian labour market is experiencing a shift towards a gig economy with an increasing number of workers seeking contractual or freelancing opportunities. With the pandemic, this has now also become true of employers. Between backfilling roles vacated or achieving organization flexibility by substituting permanent hires, the number of postings and searches in India during the period January – July 2020 significantly increased for contract or temporary jobs. While there are immediate cost advantages associated with hiring contract labour, we are keen to understand the implications of a prolonged work-from-home situation on this trend. We see that employees are increasingly willing to sacrifice the additional benefits that come with a permanent job in exchange for a greater amount of flexibility that allows them a healthy work-life balance, and the opportunity to simultaneously pursue multiple interests – both important factors in creating a sustainable workforce.”
V-Guard’s Q2 FY 2020-21 Revenue remained flat Y-o-Y
Oct 29 2020 By Admin
  India’s leading consumer electrical and electronics company, V-Guard Industries Ltd., announced its unaudited financial results for the quarter ended September 30, 2020. Highlights:  Consolidated Net Revenue from operations for the quarter ended September 30, 2020 was Rs. 623 crores; revenues remained at the same level as that of corresponding period of previous year (Rs.623.27 crores)     Consolidated Profit After Tax for the quarter ended September 30, 2020 was Rs.51.62crores; a decline of 12% over corresponding period of previous year (Rs.58.75 crores)     Q2 results for FY 20 included a one-off write back of Rs 10.12 Cr related to ESOP provisions. The corresponding amount in Q2 FY 21 is Rs 2.6 Cr.    Cashflow from operations continues to be strong, arising from prudent working capital management. Pumps, Fans and Digital UPS categories performed well during the quarter. The company also launched Water Purifier, Breakfast Appliances and Kitchen Hobs & Chimneys during the period under review. The Company has comprehensive safety protocols to deal with the Covid pandemic. Our plants and warehouses are operating with full compliance to such protocols. Most of our people in office-based roles continue to work from home.     Commenting on the company’s performance, Mr. Mithun. K. Chittilappilly, Managing Director, V-Guard Industries Ltd said “During the quarter, most of our markets were back to near normal levels, except Kerala which was impacted by the recent surge in Covid infections.We also had to contend with significant supply disruptions as our Sikkim manufacturing units and some key vendors suffered prolonged production stoppages due to Covid related reasons.  During this quarter, we launched a range of new products in Water Purifier, breakfast appliances and Kitchen Hobs&Chimneys. With supply issues having been resolved and the onset of the festive season, we expect to get back on to the growth path during the coming quarter.”
80% consumers expect better customer service during COVID-19, finds Hiver research
Oct 29 2020 By Admin
  As the COVID-19 pandemic continues, more than 80% of consumers expect customer support to get more empathetic or more responsive, and in some cases, both, according to a global survey report “Customer Support Through The Eyes of Consumers in 2020” published by Hiver.   Hiver, a global customer service solution, surveyed 1000 respondents to give organizations insights into consumer expectations regarding customer support in 2020.    According to the research, 48% of Gen Z and 35% of millennials consider email the best way of getting in touch with customer support. As many as 66% think a company’s customer service reputation is a critical factor while making a purchase decision.    When asked what they find most annoying about dealing with support teams, 50% of consumers said ‘explaining their problems multiple times to support agents.’   "A few years back, you could make customers feel taken care of by sending automated replies and just by convincingly stating that you are doing your best. That does not fly anymore, as customers are more educated and better connected. Throw a pandemic in the mix, and you have very high customer service expectations,” said Niraj Ranjan, CEO and Co-founder, Hiver.   “This is why the focus has to be on building relationships and the key to that lies in looking at customer happiness as everyone's responsibility," Niraj added.   The survey found that consumers today have a very low tolerance for sloppy customer service. A whopping 89% of participants said they will likely make their poor support experience known to friends, family, and colleagues by either ‘advising against buying the product’ or ‘leaving negative reviews on social media’.    The report also notes that 30% of consumers will not give brands another chance after just one bad customer service experience.    The report, ‘Customer Support Through The Eyes of Consumers in 2020’, can be accessed for free at hiverhq.com/customer-support-survey-report-2020
New Salesforce Research Reveals that 71% of Indians Expect Companies to Accelerate Digital Initiatives, Showing the Many Ways Customer Engagement is Changing Amid Crises
Oct 28 2020 By Admin
  Salesforce, the global leader in CRM, today released the fourth edition of its State of the Connected Customer report which reveals that while a string of crises has affected all facets of life, including a fundamental shift in how customers connect with brands, factors like empathy, personalization, convenience, and digital transformation are the keys to customer relationships. As these same customers reevaluate the role of business in society, the notion of stakeholder capitalism is increasingly factored into purchase decisions.   “Regardless of who they market, sell, or provide service to, businesses are navigating a landscape they couldn’t have imagined at the beginning of this year,” said Vala Afshar, Chief Digital Evangelist at Salesforce. “A massive shift to digital channels isn’t the only challenge that leaders have to grapple with. They also need to listen and respond to customer demands for empathy and understanding, innovative products and services, and a fundamental rethinking of the role of business in society. Connecting customers at various touchpoints — digital, human, or other —  to gain a holistic understanding is the first step on the path to resiliency and growth.”   The global report captures insights from over 15,000 consumers and business buyers across 27 countries, including 650 respondents from India, to help companies transform how they drive customer success. The research examines survey results across four generations of customers: baby boomers, Gen Xers, millennials, and Gen Zers.    New for this year, interactive data by country and generation is available in Tableau, highlighting the key findings by COVID-19 impacts, consumers and business buyers.    The key trends revealed in this year’s State of the Connected Customer show:   Customer Connections Are Essential Amid Crises The events of this year have upended the relationships between customers and brands. During a time when uncertainty and confusion reign, brands have an opportunity to reinforce and rebuild trust with new and loyal customers alike. In India, 94% of customers say how a company acts during a crisis demonstrates its trustworthiness.   Understanding and Convenience Drive Differentiation As each individual navigates change and uncertainty, empathy for and support of customers’ unique needs, expectations, and challenges are as critical, as is providing a convenient, connected experience that eliminates unnecessary burdens in a stressful time. Forty-three percent of Indian customers say it generally feels like sales, service, and marketing don’t share information.   The Digital Imperative Hits Its Moment of Truth Digital-first behavior is here to stay as customers develop new habits that will last for the long term. As digital engagement grows, customers expect companies to digitize their operations for multichannel, high-touch interactions. This relies in no small part on the use of personal information, and customers are calling for enhanced transparency and stewardship. In India, 94% of customers say that COVID-19 has elevated their expectation of digital capabilities.   Customers Demand That Brands Demonstrate Their Values Long-overdue reckonings with social, economic, and ecological ills have come to the fore, and society is calling on businesses to do their part in righting wrongs. A failure to heed responsibilities to more than shareholders threatens bottom lines. Ninety-five percent of Indian customers say the societal role of companies is changing.   Look Ahead: Lessons from Across Sectors and Industries   Customers navigate products, services, and experiences from a variety of industries throughout their day-to-day lives, criss-crossing between the personal and professional, digital and physical, essential and supplementary. As they do this, their standards are being constantly influenced, with distinctions between sectors often blurred in their minds.    Companies seeking to differentiate themselves are wise to look beyond their immediate competition and evaluate how their capabilities stack up against other industries. Globally, 62% of consumers say their experiences with one industry influence their expectations of others.   For more information:  Blog by Vala Afshar, Salesforce Chief Digital Evangelist: 78% of Customers Think Crisis Should Catalyze Business Improvement: New Research Shows How Customer Engagement Will Change Forever  Salesforce Newsroom post: 15,000+ Consumers and Business Buyers Weigh in on the Future of Customer Engagement Salesforce interactive Tableau Dashboard with India-specific data Salesforce 4th State of the Connected Customer research report   

OTT

Now, enjoy wholesome infotainment at one click with ME WORLD
Oct 28 2020 By Admin
  Binge watchers in Australia and South Asia have another reason to cheer with ME TV, an Indo-Australian broadcasting company, unveiling a multi-lingual Over- the Top (OTT) Plus platform called ME World. The new platform is envisioned to be a one-stop solution for entertainment and business needs and will cater to Australia and South Asian regions. The app will be available from 18th October across the globe. It is available on Android, IOS and even on Smart TV’s The highlight of the novel application is its hyperlocal reach wherein viewers can not only watch Entertainment ,news, movies, or listen to podcasts; they can also book tickets via ME World for events to be held in their locality or neighbourhood and watch events live from home. ME World even allows viewers to showcase their talent and upload their content on the platform. It will be showcased after meeting ME World standard criteria. "I am delighted to release MEWorld for download for netizens. It is our signature offering that instantly connects communities in and around the world irrespective of the geographical barriers.  The application will provide wholesome and varied content ranging from entertainment, events information, movies, local news, business, web series, podcasts among others. Moreover, its interactive interface even allows the viewers to create and upload their content for wide accessibility and engagement. It’s a one shop stop for every app lover, it will also advertise local business & viewers can avail coupons and offers of favrestaurants, spa, movie tickets etc.  The release of ME World reaffirms our commitment to curate outstanding content inline with our viewers’ preferences,” said Sri Hari Kommineni, CEO & Founder, ME World. MEworld programme category ranges from Movies, Events, web series, celebrity talk show, Multiple Talent shows and many more .
Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
MX Player wins big at the 2020 Asian Academy Creative Awards
Oct 23 2020 By Admin
  MX Player, which has become India’s leading entertainment streaming platform, has been wowing viewers with their diverse slate of engaging MX Originals and the brand continues its winning streak at the 2020 Asian Academy Creative Awards. The Asian Academy Creative Awards are Asia-Pac’s most prestigious awards for creative excellence, honoring the excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies. The streaming giant recorded two victories this season at the award ceremony – the prestigious Best Original Program by OTT was bagged by its Ramya Krishnan starrer Queen and the Best Music/Dance Program Awards was bagged by its larger than life music reality chat show - Times of Music. Commenting on the win, Gautam Talwar, Chief Content Officer - MX Player said, “The passion for creating differentiated content is what drives us at MX, and we are thrilled to be recognised on a global platform like the Asian Academy Creative Awards. Our aim has always been to deliver the best entertainment experiences to audiences, and I’d like to thank the teams of both these projects, who have helped us achieve this honour.  Recognitions like these continue to strengthen our belief in what we’re doing and compels us to think out of the box and do better with every other endeavour.”   In less than two years, MX Player has emerged as a force to reckon with and integrates all forms of entertainment on one platform – including video playback, streaming video, music and gaming.  It currently operates on an ad supported model and hosts a wide library of over 2,00,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. 
ZEE5 strengthens ISP distribution ecosystem; partners with Meghbela Broadband
Oct 22 2020 By Admin
   The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and Cable TV. Since the pandemic ZEE5 has seen over 3X growth in its consumer base. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with ISPs present from across India. The latest partnership is with Meghbela Broadband, one of the largest Internet Service Providers in the eastern region of India. Consumers today are demanding more options and value from their internet service providers. Though the alliance with ZEE5, Meghbela Broadband will enable easy access to ZEE5 to its consumers though its Android Box.  Customers on select internet plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. To get access to ZEE5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app. ZEE5 offers over 100+ originals across genres apart from a vast library, which boasts of over 1.25 lakh hours of content across 12 languages that include originals, popular TV shows and blockbuster movies spanning various genres and formats. Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.” Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps.  I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”       ZEE5 has continued to integrate newer technology, constant innovations and built a truly impressive content library. With an array of carefully curated range of offerings ZEE5 has become the leading entertainment platform among Indian consumers. The alliance will allow a wider set of diverse consumers to discover a super digital entertainment experience with these bespoke offerings.     Existing Meghbela consumers can avail ZEE5 premium services free of cost by upgrading their Internet pack above 100Mbps by calling at +91 33 4029 1100 or writing at helpdesk@meghbelabroadband.com.   YouTube Link: https://youtu.be/cr8e8bs1EeY

Social Media

Get ready to hit the dance floor as Asees Kaur, Remo D’Souza, Nakash Aziz team up to bring to you a dynamic single – ‘Moj Pe Moj’
Oct 28 2020 By Admin
  For the first time renowned choreographer Remo D’Souza has teamed up with choreographer Mukti Mohan and singers Asees Kaur, Badal and Nakash Aziz to bring to you the ultimate peppy number 'Moj Pe Moj’.   The track is the brand song for short video platform Moj and is getting released on ii Music. It will feature over 30 influencers including Remo D’Souza Mukti Mohan and Dharmesh. It's an upbeat and high-spirited number that will blend well with the current festive and freedom spirit post lockdown.   The theme of the song is super fun, catchy and energetic which resonates perfectly with the season’s mood. Talented playback singer Nakash Aziz, known for songs like ‘Gandi Baat’ and ‘Sari Ke Fall Sa’, has collaborated with Asees Kaur, famous for her melodious songs such as ‘Bolna’ from ‘Kapoor & Sons’, ‘Ve Mahi’ from ‘Kesari’, to create this groovy single, ‘Moj Pe Moj’.   Commenting on her ‘Moj’ moment, Asees Kaur said, “'Moj Pe Moj' is the ultimate track for Gen Z, and their modern digital lives. This quirky earworm is guaranteed to get you up on your feet and make you dance to the energetic voice of Nakash and I. The peppy track is composed by Goldie Sohel, Badal and includes an upbeat rap from Badal himself. Join the Moj experience and sing along to the new chartbuster in town”.   Even Remo D’Souza enthusiastically said, “Well, dance is everything to me and given me the complete freedom to express the music and lyrics through it, brought me real ‘Moj’ for this entire project. The song will honestly give you the feeling of what it stands for, ‘Moj pe moj’”   The video highlights the vibrant and fun spirit of individuals through a celebration, 'Moj’. 'Moj Pe Moj’ is a colourful song and has a lot of energy and a fun vibe to it. The song has released on 27th of October, 2020 on ii Music’s official YouTube channel and we have already hopped on its euphoric trail.The song is available on all the streaming platforms.
ITC Ltd.’s Sunfeast YiPPee! Mood Masala adds a zing to the cricket carnival chatter through interesting AI based stickers in youth conversations
Oct 18 2020 By Admin
    ITC’s Sunfeast YiPPee!, one of the most popular instant noodle brands in India, has partnered with Bobble AI, the world’s first and powerful conversation media platform, for its ‘Mood Masala’ variant. The collaboration is a testimony of how marketing-led innovations can enrich individual conversations through expressive, customized AI based stickers, GIFs and Bobble’s flagship product - BigMoji that contextually represent the youth’s current mood about the on-going cricketing fever, hunger and cooking.   Bobble AI Keyboard, acclaimed for being the most engaged, retained and highest rated keyboard globally, will make Sunfeast YiPPee!’s ‘Mood Masala’ an integral and exciting part of daily conversations taking place between consumers over platforms like WhatsApp, Facebook Messenger, Instagram et al. Bobble’s AI engine which is compatible with 23 Indian languages will understand consumers’ real time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala’s relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing.                                                                                                                                                       In the recent times, Sunfeast YiPPee! has witnessed an   unprecedented increase in consumer demand, owing to significant uptick in essentials and rise in at-home snacking moments. The cricketing season has further propelled the snacking consumption. Leveraging this consumer sentiment and Sunfeast YiPPee!’s association with M S Dhoni, stickers and GIFs have been crafted around messages such as “Dhone Ka Mood Hai”, “Ab Ayega Mazaa”, “What a Catch” etc. for  interesting visual representation. Furthermore, the BigMoji will be an apt expression to mirror the delighted smile, resulting from an indulgent feast devouring Sunfeast YiPPee!’s long and slurpy noodles.   Commenting on the partnership, ITC Spokesperson said, “Sunfeast YiPPee! is a flagbearer of innovation in the Indian instant noodles market and our offering of long, slurp worthy noodles, in a round block with a special scientific process that avoids  lumping serves as a testament to the same. Similarly, our Mood Masala offering comes with 2 masala mixes and was conceptualized to offer experiences beyond the traditional instant noodles, allowing consumer to customize their bowl of noodles based on their mood and taste preferences, making it an instant hit among the youth. With Bobble AI’s conversation media solutions, we have been able to connect with our target audience at a deeper level by becoming a part of their everyday conversations around foods and T20. Teenagers are increasingly using visual media like avatars, Gifs, emojis, memes in chats these days and these form a powerful placement for us to convey our brand messaging in a seamless way.”    Commenting on the partnership, Anika Tanwar, Business Head, Marketing Solutions at Bobble AI, said, “With more than 700 million stickers and GIFs sent each day, conversation platforms like WhatsApp, Instagram, Snapchat, etc have witnessed a significant evolution with regards to the manner in which conversations are initiated and consumed especially amongst the younger generation. In fact, at the onset of the cricketing season, Bobble’s AI engine saw a spike of 56% in cricket led conversations sparked across its strong user base of 30 Million on iOS and Android platforms, primarily led by GenZ and Millennials. These youngsters define the ‘instant generation’ that likes an instant translation of their emotions as well as desire instant gratification through their food choices. Thus they emerge as the key users of the mobile keyboard as well as the leading consumers of instant noodles. Our partnership with ITC Ltd.’s Sunfeast YiPPee! Mood Masala aims to harness this synergy we share. The brand-focused stickers and emojis will make the conversation more fun, authentic, and relatable”.   Sunfeast YiPPee! Mood Masala sticker, GIF and BigMoji are available on all iOS and Android enabled mobile phones with Bobble AI keyboard. For consumers who don’t’ have Bobble AI keyboard, the same can be downloaded from App Store and Google Play Store.  
Hyderabad Short Video App Rizzle partners with Aditya Music
Oct 16 2020 By Admin
  Hyderabad based Rizzle App, the best original short video platform today announced exclusive music licensing partnership with Aditya Music, a leading South Indian music company with the largest library of Tollywood songs. The vertical video content app will now have an entire catalog of licensed music from Aditya Music for all the creators.   With over 10 million content creators on the app creating original, entertaining videos daily, the deal between Rizzle and Aditya Music will foster better engagement and also help the creators complement their videos with popular regional songs. Rizzle has also been making rounds on the internet for its episodic, short vertical web series content that spells creativity.   Lakshminath Dondeti, co-founder, Rizzle, says "Rizzle's affiliation with Aditya Music opens up new avenues for our creators. With a wide range of licensed music tracks to choose from, the creative space is bound to become more varied and wonderful. We're thrilled at the prospect of this partnership, and I can say with great conviction that this is the start of something amazing!"   Aditya Music has been collaborating with the biggest production houses from the industry and has worked with artists including Allu Arjun, Mahesh Babu, Pooja Hedge, Pavan Kalyan, and the likes with crazy fandom across the globe.  Their legacy in the music industry is 40 years strong and with this exclusive deal, it’s only going to become better.   Mr. Aditya Gupta, Director of Aditya Music said, “We are delighted to partner with Rizzle App. This will enable & provide a legal & branded platform for the creators, music lovers, fans to showcase their talent. Tollywood (the Telugu film industry) is the second biggest film industry in India after Bollywood with the highest number of film releases, studios, theatres, actors & most importantly the Super Stars. Everyone is aware of the super crazy and huge fandom of Stars in this Industry.”   With Aditya Music onboard, the brand aims to increase the diversity quotient on the app by making video creation more fun and accessible for creators from the southern part of the country. In addition to Aditya Music, Rizzle recently announced a global deal with Soundstripe - a US-based music licensing company - integrating the complete catalog of royalty-free English music.   The short video app also introduced RStudios or Rizzle Studios that conducts free dance and acting classes for anyone who wants to learn and hone their skills. Under the banner, Rizzle hosts free webinars for common people where they can learn acting and dancing from industry professionals and show off their newly acquired skills to millions of people.   In a short span of time, Rizzle has managed to carve a niche for itself in the vertical-short web series space that’s otherwise unmapped. The Indian short video app brings entertainment to your mobile screens in the form of 60-seconds videos. The app’s functionality allows the Rizzle community to produce episodic content and create a micro-series on a smartphone. Its unique features - from in-app design tools to licensed background music, sound effects, and much more - elevate smartphone videos to finished products that rival professionally produced footage. To know more, download the Rizzle App.  
Bumble launches a Robust Series of immersive digital experiences
Oct 07 2020 By Admin
      Bumble, the women-first social networking platform, has announced a robust series of new digital initiatives, to facilitate dynamic, insightful and engaging conversations around dating, relationships and love with its community in India. Bumble has partnered with Maed in India, India Film Project and a diverse set of talent to develop dialogues anchored in the diverse universe of Indian pop-culture. The announcement underlines Bumble’s woman-first positioning as the app seeks to rewrite the rules of dating.   Titled ‘Is Romance Dead?’ & produced by Maed In India, Bumble’s new podcast is a series of eight episodes that explore the idea of romance through a distinctly Indian lens. The episodes will delve into viewpoints of prominent voices in music, food & drink, literature, film and even, science; including Amrita Narayanan, Joseph Radhik, Nikhil D’Souza, Nush Lewis, Paromita Vohra, Pooja Dhingra, Roshni Bajaj Sanghvi, Siddharth Warrier and Vishal Dadlani, to name a few. Featuring never-heard-before insights and personal anecdotes, ‘Is Romance Dead?’ is an exploration of modern India and how we choose to express ourselves through love. The series will be hosted by noted improv artist, actor and comedian, Kaneez Surka and go live on October 16.   Developed exclusively for the Bumble community, Femmes in Film is a series of virtual workshops hosted by renowned women artists including Sayani Gupta, Aranya Johar, Kanika Dhillon and Anjali Menon, that started on October 3. These workshops will focus on acting, screenwriting, storytelling and filmmaking. To apply to attend one of the workshops, download Bumble and match with the India Film Project profile available in Date, BFF or Bizz mode.    In addition, Bumble will bring back its popular social media series, ‘Not Another Lockdown Dating Show’ featuring Jim Sarbh along with Aisha Ahmed & Prit Kamani. An episodic mini-series, Season 2 will follow the journey of Jim, Aisha, and Prit as they navigate the new rules of dating amidst the highs and lows of this pandemic-stricken world while hoping against hope that love will find a way.   Finally, ‘Save the Date’ series continues to witness India's favourite influencers, Sakshi Shivdasani, Aishwarya Mohanraj, Ankush Bahuguna and Trinetra Gummaraju take over the Bumble Instagram handle to share their tips, tricks and solutions to use the app effectively to meet and date virtually.   Commenting on his association with Bumble, Jim Sarbh said, “I am excited to partner with Bumble for the Season 2 of Not Another Lockdown Dating Show. I think it's groovy that women get to make the first move on Bumble. It was lovely working with the team on the series–a light-hearted and reassuring take on the need for human connections even in Covidlife.”   Commenting on the robust calendar of digital engagements, Samarpita Samaddar, Bumble India PR Director, said, “The pandemic has changed the way we communicate with each other, but what hasn't changed is our need for meaningful connections. We’ve seen this proven in the way our community is continuing to use Bumble to make connections and start relationships, even when they are unable to meet in person. We are delighted to work with an inspiring and diverse set of talent to engage with our community in innovative ways and support them as they navigate new rules of dating.”