Aug 05 2021
Festivals must be celebrated with joy, splendour and most importantly, good health. In order to usher in a sense of cheer and urge people to stay protected, Goodknight, India's leading household insecticide brand, launched an Onam special digital film, showcasing celebrations in the new normal. The film also features Onam special edition pack of Goodknight Gold Flash which is India’s most powerful liquid vapourizer with visible vapours.
Conceptualized by Wunderman Thompson Mumbai, this film features a family playing Vadam Vali (tug-of-war) at home, where the young son tries distracting his opponents by claiming that there are mosquitoes behind them, which might cause malaria and dengue. However, to his surprise, no one believes him. His family laughs away his claims and declares their home to be mosquito free because of Goodknight Gold Flash. The film concludes with the mother sharing that the flash vapours are powerful enough to get rid of even hidden mosquitoes in the corners. The flash mode automatically gets activated every four hours, forming an invisible yet protective circle around their happy family.
Speaking about the digital film and the onam special edition pack of Gold Flash, Sunil Kataria, CEO - India & SAARC, Godrej Consumer Products Limited (GCPL), said, “As the market leader in household insecticides, Goodknight has always enjoyed the trust of consumers in India. Goodknight provides assured protection against mosquitoes, to help create happy family moments. We believe in disrupting the category with innovative solutions that help meet our consumers’ needs. As one such endeavour, we are launching an Onam special digital film to be a part of festivities. The film also features the Onam special edition pack of Goodknight Gold Flash, being exclusively launched in Kerala. This is customized offering for the market and our aim is to further amplify the campaign with a digital film.”
Commenting on the digital film, Steve Mathias and Priya Pardiwalla, Senior Vice Presidents and Executive Creative Directors, Wunderman Thompson, Mumbai, said, “As we celebrate Onam this year, we’ve still not returned back to 100% normalcy. Every family will have their own unique way of celebrating the festivities without losing out on the fun, while still staying safe. Our story is based on Vadam Vali (Tug of War), an event synonymous with Onam being played at home this year rather than stepping out. Staying indoors can keep you safe from harm to some extent. However, it is equally important that our loved ones stay fully protected even from mosquitoes that cause the much dreaded diseases like dengue and malaria whilst indoors.”
Goodknight Gold flash fortifies the brand commitment to keeps family protected so happy moments can be enjoyed to the fullest. The flash machine ensures a wider coverage to eliminate mosquitoes and delivers a seamless experience. It is also equipped with a unique locking system allowing only Goodknight flash refills to fit in the machine.
Goodknight is India's largest household insecticide brand, trusted and loved by more than 7.4 crore households. It ensures families are protected from mosquitoes through its vast range of indoor and outdoor mosquito repellents. Its latest Onam special edition pack of Goodknight Gold Flash liquid vaporiser, is available across all general and modern trade stores.
Watch the digital film here: Link
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