Let’s Live, Love, Laugh with Live.Able – A new brand of health and wellness products launched by MAISON D' AURAINE

Oct 05 2020

MAISON D AURAINE, a conglomerate with a bouquet of the most revolutionary, innovative, premium and luxury brands in the hair, beauty & personal care under its umbrella launches the new brand Live.able. The new line is a curated line of Avant-grade progressive solutions that aims to improve the 360-degree environment for human race.

The global pandemic has led to a change in the attitudes of consumers around the world. There is a steady growth in the launches of products with ‘clean’ claims and there is also high usage of hygiene products among the older age groups. In such an environment the consumer today is likely to reconsider stepping out, travelling, staying at the hotels and protective hygiene has become a must have rather than beauty essentials. Live.able comes with a mission to transform the current and future generations keeping hygiene, sanitation and health at the very forefront. With a philosophy of “Lets Live, Love, laugh”, the brand aspires to inspire millions of men and women globally to live full, live well and LIVE. ABLE”. From making homes, and surroundings germ free to boosting immune system and body’s defence mechanisms, fight off illness to promoting wellbeing of all age groups to products that will improve confidence and shape personality, Live.able is here for the overall wellbeing of their end users.

Leveraging the spirit of innovation, Mr. Arpit Jain, the Founder and Manging Director at MAISON D'â€‹ AURAINE said, “The world is changing more rapidly than ever, and consumer preferences will continue to shape with the time to come. With the launch of Live.able we aim to provide products and solutions that aid good health, hygiene, wellness, and fast innovation. Our products are futuristic and use modern principles along with being made from ethically sourced ingredients that truly empower people to live happy and stay healthy.”

Under the brand umbrella of Live.able, Virusbloc is a line of products that Kills 99.99% of Virus & Bacteria around us keeping us and surroundings clean, safe and hygienic. Virusbloc kills the bacteria in simple, efficient and environment friendly ways. Virusbloc makes disinfection extremely potent and practical and keep our environment safe. Efficacy of all the products are backed laboratory reports and testing is done in a lab which has global footprint and is very well recognized.

Virusbloc presents a multi-dimensional line of products that varies from self-use germ protection-based Sanitizers and body care to powerful Korean UV-C led tools to disinfect your environment.

As lockdown is easing up and everyone is out and about, there could be a rise in transmission of COVID-19 through different surfaces. Everyone would want to disinfect their new purchases as they bring home groceries/ White Goods/ Jewelry or other items. To solve this concern, Maison D’ Auraine has introduced Live.able VIRUSBLOC range of UVC WAND and UVCBOX. Once an object is Exposed to VIRUSBLOC WAND or VIRUSBLOCBOX, the device will kill all types of viruses/pathogens from all sides, ensuring each side and surface gets the UVC radiation. Retail Malls/ Hotels/ Hospitals may be asking their customers to sanitize their hands while entering premises their clothes and accessories don’t get sanitized. With our VIRUSBLOC WAND you can make them Virus Free up to 99.99%

VirusBloc Box and VirusBloc Wand:

2 extremely effective and transformative Clinically proven devices that kill and destroy DNA of all virus & bacteria including H1NI Influenza, Hepatitis, Rabies, HIV, Bacteria, pathogens in just under one and half minute.
They are powered by new generation Korean UVC based LED beads that produces 270-280 NM of UVC radiation sterilizing and disinfecting and becomes your first line of defence against microbes and virus.
Targets: Avid travellers, Corporate workers, Fitness/Gym members, Make up & Salon professionals, Retail, Co-working spaces & Home consumers

Virusbloc Protection Spray (Sanitizer Spray):

A360 Degree Protection Spray that goes with you wherever you go. A versatile Spray that can be used on hands and body, on hard & soft surfaces and even on air around you.
It has clinically proven anti-viral & anti-bacterial action and kills Virus & Bacteria within 30 seconds of its contact.
Made of our patented “Botanica GPE” (70% Organic Extracts), in combination with scientifically proven ethically sourced ingredients like Jojoba Oil, Methanol Free alcohol, Lactic Acid, Vanilla beans
This spray also has a strong moisturising soft effect on your skin. It’s a must have Dailyon-the-go companion.
Ethically made with green science and has proven virus killing action.

Virusbloc Protection Wipes:

Unlike Standard wipes with only cosmetic effects, these carefully crafted Anti-Microbial, biodegradable wet wipes are made of 100% viscous fabric and have immediate germ-killing action.
They can be used on body or surfaces &contain same patented formula as VirusBloc Spray with70% organic extracts and hence can be used even by kids. Smells like Vanilla with strong notes of Bergamot. Ethically made with green science and has proven virus killing action.

Virusbloc Handwash, Body Wash:

Clinically Proven Anti-Viral, Anti-Bacterial Effect.
70%OrganicExtracts. Vegan, CrueltyFree, Parabens Free, Sulphate Free, No Synthetic Dyes, No petroleum. Green science, high efficacy.
An unparalleled experience that keeps you safe and germ free and pampers your skin with perfect dose of hydration and velvet like softness.

Zero Sweat Cream:

A vegan solution that solves sweat problems in hands and feet for hours. It creates a barrier to the sweat glands preventing sweat from appearing on the surface.
A non-greasy formula, that doesn’t stain or dry your skin and doesn’t feel sticky all day long. Dermatologically tested, totally safe and you can use it as many times as you want.
Targets sport’s athletes, fitness enthusiasts, drivers, gamers, corporate workers

Heal – A line of Revolutionary Dietary Supplements-

Heal is a line of naturally active, effective and scientifically proven health supplements.
Using proven blends of Enzymes, Probiotics and other Nutraceuticals our aim is to enhance the wellness and quality of life through science centred solutions that are Soy Free, Gluten Free, Preservative Free, no additives, no flavourings, and sweeteners. Organic & vegan where possible.

Always cruelty-free, Environmentally friendly & ethically sourced.
Green Science, high efficacy for a healthy living

Therapeutic & Clean Water-

Our Elixirs-Gemstones Water Bottles make Crystal-infused water working with the healing energy of crystals and gemstones. When pure water is infused with crystal vibrations, it is then charged with the healing properties of the stone and can be used to promote healing and wellness.
Everyday drinking water is transformed to levels compared to pure spring water as gemstones restores its crystalline structure and enhance the quality of water we drink.

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Amazon.in announces great offers on sports essentials, vehicle care and professional tools

Amazon.in announces up to 60% off on sports essentials, vehicle care products and professional supplies starting today. Top brands such as Yonex, Protoner, Goqii, Vector 91 and Amazon Basics for sports; Vega, Ceat, Bosch, Motul and 3M for vehicle care and Dewalt, IBELL, Pidilite, and Kimberly-clark for professional supplies will participate offering discounts and exciting cashbacks to customers. Customers can purchase these products from the comfort and safety of their homes with affordable no cost EMI and exchange offers. The sale will be live until 11:59 PM on 18 April 2021. Here are some of the offers by participating sellers – Up to 60% off on Cardio & strength training equipment, up to 40% off on cycles & accessories, up to 60% off on Badminton, Cricket Equipment: 1. PowerMax Fitness TD-M1 2HP (4HP Peak) Pre-installed Motorized Steel Treadmill, Home Use & Semi-Automatic Lubrication – It is a Plug & Run Treadmill with No Assembly Required, you can manually incline for intense workout. The LCD Display shows Time, Speed, Distance, Heart rate, Calories, Program. It is priced at INR. 27,949. 2. Cockatoo CTM-05 1.5 HP - 2HP Peak DC Motorized Treadmill for Home – It has ILED Screen; Console displays Time, Speed, Distance, Calories burnt, Pulse rate and Fat Measure. It is priced at INR. 16,999. 3. Yonex Mavis 350 Nylon Shuttlecock – For all the badminton freaks, this Yonex Mavis 350 Nylon Shuttlecock is just perfect for you. When smashed, a Mavis shuttlecock recovers in only 0.02 seconds. It is priced at INR. 899. 4. Reach Air Bike Exercise Cycle with Moving Handles & Adjustable Cushioned Seat - The Reach Air Exercise Bike is a stationary Cycle that also offers a full-body workout supporting 100 KG. 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Honda 2Wheelers India announces its New Overseas Business vertical

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) - the only 2Wheeler company of Honda in India today announced its major foray in ‘Making in India for the World’ with the establishment of its new Overseas Business expansion business vertical. The new vertical of Overseas Business Expansion will spearhead Honda 2Wheeler India’s ambition to export world-class two-wheelers to the most advanced two-wheeler markets of the world. This major organizational restructuring within Honda 2Wheelers India will harness the strength of over 100 Associates across different functions coming together with one aim - Make Honda India the global hub for two-wheeler exports. Located at Honda’s Manesar facility, new Overseas Business Expansion vertical strategically integrates SEDBQ (Sales, Engineering, Development, Purchasing & Quality) functions under one roof to create a globally optimal operating system. The new overseas business vertical shall unlock new synergy by integrating Honda 2Wheeler India’s Export-Import sales function with Quality, purchase, development, homologations, manufacturing and logistics. Elaborating on Honda’s vision for the new overseas business expansion, Mr. Atsushi Ogata – Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “With an eye on the future, Honda 2Wheelers India aims to further consolidate its No. 1 position in Honda’s global motorcycle business while unlocking the next chapter of ‘Make in India, for India & the World’ in the BS-VI era. With this major organizational restructuring, the company is strengthening its business constitution and improving competitiveness to meet the high expectations from Global Honda”. Honda 2 wheeler India’s export landmarks: Honda 2Wheelers India started exports in 2001 with its debut model Activa. In 2015, Honda’s cumulative exports crossed the historic 10 lac mark in its 15th year of operations. Backed by fast product portfolio expansion and additional overseas allocation by Honda Motor Co. (Japan), Honda 2 wheelers India now exports to 35 diverse markets across Europe, Central & Latin America, Middle East, South-East Asia, Japan and SAARC nations. At the same time, Honda’s portfolio of 19 two-wheeler export models fulfills country specific homologation and regulatory requirements including the most stringent Euro 5. Moreover, the recent mid-size motorcycle Global Unveils from Honda are unlocking future expansion in its overseas business.

4 years of brilliance in the OTT space calls for major celebrations for ALTBalaji

Setting new milestones, Breaking new grounds, and entertaining its audiences on its way to further success, ALTBalaji, one of the country's leading homegrown OTT platforms completes Fabulous Four years today, #ALTTurns4. The OTT giant has taken the entertainment industry by storm every day all year round with its humongous, diverse, and unconventional content bank. Almost every month, ALTBalaji adds new shows and new genres to its belt, the platform has established a niche for itself in the originals space and played a vital role in inculcating an individual binge-watching habit amongst Indian audiences. With an exciting library of 78+ original shows on the app, ALTBalaji has been catering to fans of all kinds of genres, making ALTBalaji the go-to place for entertainment, especially during these trying times. ALTBalaji left no stone unturned in 2020, giving the perfect dose for entertainment during the pandemic to the audiences. The OTT player launched many path-breaking shows like Code M, Mentalhood, Kehne Ko Humsafar Hain season 3, Who's Your Daddy season 1 & 2, Baarish season 2, Bebaakee, Virgin Bhasskar 2, Paurashpur, amongst others which were lauded by critics and audiences alike. After launching the highly successful crime thriller Apharan in 2019, ALTBalaji launched a host of crime thrillers like Bicchoo Ka Khel, Mum Bhai, and Dark 7 White which then became the flavour of the season. As far as ratings go, some of its popular shows like Bicchoo Ka Khel ranks amongst the top-10 highest-rated crime thrillers on IMDb with 8.9, Mentalhood, which marked the digital debut and comeback of Bollywood diva Karisma Kapoor is rated 8.1 on IMDb. At the same time, Bebaakee and Dark 7 White, enjoy an IMDb rating of 8.5 and 8.3. Providing wholesome entertainment all year round, ALTBalaji launched the most-awaited show of 2020, Paurashpur, a magnum opus as a year-ender treat to the viewers. Paurashpur is a one-of-its-kind web series that promises to entertain the audience with its gripping storyline, lavish costumes, high-quality production design, and talented actors like Annu Kapoor, Milind Soman, Shilpa Shinde, Shaheer Sheikh amongst others. For ALTBalaji's latest release, The Married Woman accolades have poured in from fans and critics from every corner of the world, right after the web series's premiere. With over 9 million viewers within the country, India, and over a hundred thousand viewers spread out over four other major countries of the world, The Married Woman is still trending a month after its release on March 8, 2020, International Women's Day. On the back of a successful year, ALTBalaji witnessed and celebrated many industry firsts. ALTBalaji has been a pioneer in starting the trend of original soundtracks in the web-series space. The original sound tracks goes beyond genres with beautiful melodies like 'Galliyaan' by Asees Kaur from Bebaakee or 'Bematlabh', the title track of The Married Woman, sung, penned and composed by Amrita Bagchi to a rap from Dopeadelicz giving Mum Bhai its title song! The awards and recognition are the biggest testaments to the stellar work ALTBalaji has consistently showcased throughout the year. From Ekta Kapoor, the content czarina, herself winning White Page International Top Inspirational leaders of India to ALTBalaji winning the Digital company of the year at ET Now Business Awards and India's Most Admired Brand 2020 at White Page International, the year has seen ALTBalaji add several feathers to its cap. Add to that, Web series like Mentalhood and Code M scoop major accolades at INKSPELL- India Content Leadership Awards 2020, Talent Track Awards, IWM Buzz, and Screen X awards. Commenting on the fourth anniversary, content czarina Ekta Kapoor shared, "Thank you India, for giving us this support and acceptance in this alternative digital storytelling space. Being an Indian home-grown OTT player with much more economical resources than our counterparts, we've come a long way, and that has only been possible because of the love that viewers across the globe have showered upon us. The journey has been fabulous for these four years, and we promise to keep entertaining and bringing new stories for the Indian audiences. I would like to mention it with pride that we have now become the one-stop destination for masses looking for interesting unique stories and shall continue to work harder towards keeping the love of our audience." The success of ALTBalaji seems to be growing every year along with the quality of its content, growing at an equally fast pace. With an outstanding yet unconventional lineup of shows like The Married Woman, Broken But Beautiful, Puncchbeat, Kehne Ko Humsafar Hai, The Test Case, and various other brilliant shows on the way, there is no shortage of entertainment on the app. Already on its way to add to this big day's celebrations, ALTBalaji will continue to entertain its viewers by launching almost 25-30 shows this year including Puncchbeat season 2, Broken But Beautiful 3, Mai Hero Boll Raha Hu, His Storyy, The Test Case 2, Cartel, to name a few. Head to the ALTBalaji platform right now to be a part of this exciting celebration. Subscribe to ALTBalaji for INR 300/ Year and binge-watch your favourite shows now!

MX TakaTak launches #KhelTakaTak Bann TakaTak anthem that sees its KOLs celebrate the spirit of all things cricket

Ab Cricket Bhi Hoga TakaTak, with homegrown platform MX TakaTak bringing its viewers all the fun and entertainment of cricket as the Official Short Form Video Partner for 7 teams including Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad. Nothing unites India like cricket and the leading short form video app has launched an anthem titled ‘Khel TakaTak, Bann TakaTak’ to celebrate the spirit of all things cricket and highlight the exciting hashtag challenges that will be going live soon in the app, as part of this association. This groovy tune promises to rev up the enthusiasm of India’s cricket lovers and encourages fans to not only cheer for their favourite teams but also participate and showcase their skills on the platform through engaging challenges. The music and overall vibe of this catchy anthem brings alive the national obsession that the country has for cricket. The song has been composed by RSC Tunes and sung by Rabbit Sack C and will see prominent digital sensations like Garima Chaurasia (Gima Ashi), Nisha Gurgain, Angel Rai and Noor Afshan as a part of the video. Watch it here: http://bit.ly/KhelTakaTakAnthem Speaking about the video, Nisha Guragain said, “I had a great time participating in this shoot, it felt like the perfect combination of cricket and entertainment. I’ve always enjoyed watching cricket matches and since we can't physically make it to stadiums anymore, I can’t think of a better way to cheer for your favourite teams in a virtually safe manner that is fun for you as well.” Influencer Gima Ashi also added saying, “Jeetega Bro Jeetega in the chorus made me feel like I was in the middle of the stadium, it's such a typically cricket centric cheer and with the upbeat tempo of the song, I am sure that one and all will join us in creating fun content around cricket as part of the #KhelTakaTak challenges.” #KhelTakTak on MX TakaTak enables users to catch their favorite cricketers at their candid best off the pitch, giving them a chance to get up-close and personal with their favorite cricket players through a live meet-and-greet as well as the chance to win some exciting merchandise as part of the in-app challenges.

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MX TakaTak launches #KhelTakaTak Bann TakaTak anthem that sees its KOLs celebrate the spirit of all things cricket

OTT

MX TakaTak launches #KhelTakaTak Bann TakaTak anthem that sees its KOLs celebrate the spirit of all things cricket

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MX Player, Red Bull and AutoRap by Smule come together to create Red Bull Spotlight – a hunt for India’s next rap superstar

With the hip-hop scene in India fast evolving and artists from the country making their mark on the global stage, a new series gives the next generation of rappers a platform to learn from the best and hone their skills. An MX Original Series, Red Bull Spotlightfeatures beatsfromSmule’s hip hop music app AutoRap is a nationwide hunt to discover and support India’s best emerging rappers, that is now streamingfor free on MX Player. Started in 2019 as a platform to discover India’s newest rap talent, Red Bull Spotlightis now a six-part series that will see eight rappers go head-to-head for the title. The winner will receive the opportunity to record a full-length album in a professional studio, a music video, an EPK and more, selected following a finale judged by the biggest names in Indian hip-hop – Divine, Naezy, Emiway Bantai and Dee MC. MX Player, India’s leading super app of entertainment caters to over 200 Mn Monthly Active Users and its large and diverse user base allows the emerging rap scene in India to scale new heights and reach fresh audiences. AutoRap, Smule’s app for hip-hop enthusiasts, rappers and beat makers, has partnered withtheseries toseamlesslyintegrateits music creation platform, whichallows users to recordrapover beats with special effects to make original songs and videos. Elaborating on the same, Vivek Jain - COO, MX Playersaid, “We’re delighted to have partnered with Red Bull and AutoRap to bring alive the biggest battleground for budding rap enthusiasts in India. This three-way partnership presents as the perfect harmony of brands coming together for a bespoke integration and digital first content solutions, that we’re able to craftfully weave into stories or formats that can appeal to our large user base.” “Red Bull Spotlight is a launch pad for the next generation of hip hop talent in India,” said Bill Bradford, Smule President.“We’re thrilled to partner with MX Player and Red Bull to fuel creative expression and shine a light on these talented rappers and their music. We’re proud to provide the musical creation platform these rising stars can use to share their stories, and to serve as the backdrop of their art.” In the series, produced by Red Bull Media House and MX Player with Supari Studios and directed by Nisha Vasudevan, the finalists – A-Gan from Chennai, Loud Silence from Bengaluru, MC Headshot from Kolkata, Supermanikk from Chandigarh, Albela from Noida, Rhyming Man from Bhubaneshwar, The Rushi Gosavi from Goa and Siyaahi from Ahmedabad – spend a week under the mentorship of some of the finest in Indian hip-hop, attending workshops and sessions, doing challenges and more. Mentors include Sofia Ashraf, Naezy, Dopeadelicz, Sez on the Beat, and D’evil. DIVINE, amongst the country’s biggest names in hip-hop and a fellow judge at the finale, says, “I was pleasantly surprised by the wide-ranging talent in the finale. I think that says a lot about the selection process and also about the quality of talent waiting to be discovered and given a platform in India. Red Bull has been supporting music and culture in many different formats right from before I started as well and up to now. Spotlight is another endeavour in that long line of platforms given by them in helping talent get discovered and work towards building sustainable careers for them”. Stream an MX Original Series Red Bull Spotlight beats by AutoRap, app by Smule now exclusively on MX Player - http://bit.ly/SpotlightOnMX

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Second Edition of 'The Great Visioners Awards 2021' to felicitate Digital Influencers Virtually

The Great Visioners Awards is back with its second edition presented by Crossword Public Relations. This Award Show is an annual celebration and remembrance of those people who have done wonders in their industry. This time the event is targeted at social media influencers, bloggers and vloggers who have done exceptional work to engage audiences on their social media platforms. This event will be held virtually on May 24. “The Great Visioners Awards 2021” is to acknowledge and appreciate the influencers, bloggers & vloggers from different categories for their amazing promotion on social media. The audience will comprise all the people from business to consumers, brands to users from PR, business and digital industry. This award show will be done virtually on our social media handles and more than 1k influencers across categories are expected to join in. The experienced jury will be selecting the winners considering their social media presence, content and branding as the key components. The Influencer award show organized by Crossword Public Relations is expected to bring together social media freaks who have unique and outshining work on various social media platforms. It will be an eye-opener for audiences to witness the latest social media trends and happenings. Thus, it will be informative, interactive, and thought-provoking. Rajnish Jain, Founder of Crossword Public Relations said; “We are back with our second edition of The Great Visioners Awards and we are delighted to announce it's going to be held on May 24th, 2021. It is a huge step for us in the industry to launch and host our award show. My team and I are eager to make this a success as we are expecting more than 1k people to attend this virtual event. The event's major purpose is to recognize and honour the great achievements of social media enthusiasts including influencers, bloggers and vloggers. We are hopeful that this will enable us to bring forth exceptional Influencer Marketing campaigns that showcase exceptional planning, execution, creativity and innovation.”

“Darr Haisiyat Nahi, Himmat Dekhta Hai”: Mountain Dew reiterates “Darr Ke Aage jeet Hai” philosophy in new campaign

Mountain Dew has always saluted the spirit of risk taking and pushing boundaries to achieve success beyond fear & self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping films, Mountain Dew® today unveiled an all-new campaign for the 2021 summer season. The campaign reiterates the brand’s Darr Ke Aage Jeet Hai philosophy in a new way, and features Bollywood superstar and Mountain Dew brand ambassador Hrithik Roshan. “Darr Haisiyat Nahi, Himmat Dekhta Hai” is the powerful theme behind the new TVC, which encourages today’s youth to break free from social pressures and overcome their fears to achieve extraordinary success. With this new campaign, Dew continues with its Darr ke Aage Jeet hain philosophy, building the context of the Young Striver India, who dreams and dares to win. The film highlights Mountain Dew’s belief that one’s self-worth is only determined by the strength and courage they display, and not the material possessions they own. The film captures both the dilemma & the determination of Hrithik Roshan. It opens with Hrithik pulling up his bike near a group of professional racers. The group makes fun of the Dew hero because they believe that his bike will not be able to compete with the high-end ones, they are riding. The race comes to an unexpected halt due to a landslide and the riders are faced with the choice of either succumbing to fear & turning back or overcoming fear & moving ahead. Despite discouragement from the other riders, Hrithik Roshan chooses to overcome his fears and take the challenge head-on. A resolute look crosses his face as he takes a sip of Mountain Dew®, rides his bike over a mountain chasm to ultimately emerges as a winner. Speaking about his experience shooting the TVC, brand ambassador Hrithik Roshan said, “True heroes are defined by their strength and not from where they come. Mountain Dew’s story of “Dar Haisiyat Nahi, Himmat Dekhta Hai” resonates with me strongly because it in line with my belief that it is an individual’s courage in the face of fear that makes them a real hero. I am confident that the new film will inspire the youth of India and instill them with the belief that they can overcome any challenges simply by having the confidence to face their fears head on.” Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “With our ‘Darr Ke Aage Jeet Hai’ philosophy, Mountain Dew has always celebrated the spirit of those who push themselves in the face of fear to achieve extraordinary results. In 2021, the brand acknowledges that real heroes are those who take challenges head-on, irrespective of what their background/status is. We are confident that the ‘Darr Haisiyat Nahi, Himmat Dekhta Hai’ narrative will strike a chord with our consumers as it encourages consumers to overcome their fear and move ahead on the path to victory.” The Mountain Dew TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.

Upstox Unveils First Campaign To Encourage Investing With ‘Start Karke Dekho’

Upstox (also known as RKSV Securities India Pvt Ltd), one of India’s largest investment platforms, today launched its Indian Premier League campaign ‘Start Karke Dekho.’ The goal of the campaign is to promote better financial participation in the country by speaking to the fact that sometimes it’s all about just taking the first step: things are usually easier than expected once you start. It emphasizes that with Upstox, investing is extremely simple and effortless, right from the first step. It features a series of videos capturing insights from everyday situations. People find it difficult to do regular tasks such as touching one’s toe and taking an escalator but find investing through Upstox easier and more engaging. The campaign’s underlying objective is to create financial awareness and foster an investment culture across the country. Mr. Ravi Kumar, Co-founder & CEO, Upstox said, “We believe that there’s a lot to be done in terms of fostering a culture of investment in the country. The most important aspect of the campaign is that it gives first-time users confidence to start their investment journey. At Upstox, we want to refresh the way investing is done in India, just like IPL has reinvented cricket as a sport in India. We believe that our campaign 'Start Karke Dekho' will create a significant impact on the millions of young people who want to manage their funds better.” The multimedia marketing campaign includes commercials on television, OTT, digital, and social media platforms. While digital and OTT platforms are employed to reach out to target segments in metros and big cities, television dominates the media mix for Tier-2, Tier 3, and Tier 4 towns. The campaign will run till the IPL Final on May 30. Upstox is the first broking firm that has partnered with IPL since the cricket league was launched in 2008. The company currently has close to 3 million customers and aims to reach users deep within the country. Its vision is to make financial investing easy, equitable, and affordable to all so that everyone can do more with their money. Enjoy the videos here: Video 1 I Video 2 I

OOH

MCX and Nihilent Technologies partners with Times OOH to showcase real-time cricket updates on their digital screens at T2, Mumbai Airport.

Tanishq celebrates the myriad moods of nature with their new collection – Moods of the Earth

The pandemic-caused-lockdown has shown us the importance of nature. In the gloom of the nation-wide lockdown, it was only the beauty of nature that refreshed and rejuvenated us and consequently uplifted our spirits. Tanishq as a brand has always been relevant and close to their roots. Thus, they took inspiration from Mother nature and as an ode to the Earth's artistry, based their new campaign on the shapes and hues of nature. The exotic, contemporary line uses earthy brown, blushing pink, lush green and serene white gems cut in modular shapes, timeless styles and exuberant colors, each an echo of nature’s myriad moods! Diamonds, rubies, tanzanite, citrines, emeralds, rubellite, sapphires and colored gemstones have been set in exceptional designs to glorify the beauty of Earth’s canyons, the serenity of snow, the charm of spring blossoms, and the soothing canopy of her forests. Tanishq’s magnificent Moods of the Earth collection features 28 exclusive sets embellished with breath taking diamonds and gorgeous colored gemstones. Tanishq and Laqshya Media Group have had a long-standing partnership and executed back-to-back iconic OOH campaigns. After Ekatvam, the Moods of the Earth campaign in Top Metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Ahmadabad etc is another landmark campaign from Tanishq. The OOH campaign is a part of their 360-degree campaign for the new exclusive collection. The campaign encompasses a mix of large format media units and cluster brandings across all cities that has been utilized to create maximum impact and reach for the desired target audience. All the media units used are iconic, large format and cluster media, to ensure highest visibility. Other unconventional mediums have been used in some cities to ensure better coverage and to best reach Tanishq’s target group. Speaking on the launch of the stunning collection, Ms Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited, said "We are thrilled to launch ‘Moods of the Earth’, our new collection of premium range diamond jewellery. We're really happy to present such an exclusive studded collection assortment to our consumers after a long time. As the name suggests, the collection takes its inspiration from myriad of idyllic moods of Nature like fascinating terrains, blushing blooms, serene snow and lush greens. The 28 exclusive pieces are all about the glamour and the dazzle of diamonds and gemstones. They also elevate the user-experience with modular functionality which allows for the same jewellery piece to be styled in various ways such a necklace which also has a detachable pendant and, earrings that can be worn as both, studs and drop earrings. These elegant designs are versatile and can be aesthetically styled with Indian, contemporary as well as fusion ensembles. In this collection, we are celebrating Earth in all her glory and are vowing to give back to her as well. So, for each piece that is sold from our 'Moods of the Earth' collection, a tree will be planted in the customer’s name in association with with www.grow-trees.com" Amarjeet Hudda, COO, Laqshya Solutions said, “Tanishq has always leveraged the power of OOH media to reach their consumers. Now that traffic is almost @90-95% of the pre-lockdown figures, Tanishq has come up with some brilliant campaigns. After Ekatvam, which celebrated the handwork of the Karigars of India, Tanishq came up with Moods of the Earth campiagn. We at Laqshya are very proud to bring this campaign to everyone through our scientifically planned proprietary OOH Planning Tool called SHARP (Strategic Hyperlocal AI-aided Reach Planner) and the plan was further fine-tuned by Laqshya Media’s experienced media planning team. We have strategically taken large format premium media units and created dominance zones in all the cities to establish the high visibility and impact in each city. The Laqshya team as always has executed this campaign brilliantly despite restrictions of limited lockdown and safety issues related to Covid. It is definitely one of the most visible and attractive campaign.”

Tamil Nadu Tourism marks its presence across multi-airports, campaign executed by Times OOH.

In a first, Tamil Nadu Tourism in association with Times OOH has brought its famed temples and picturesque tourist destinations to the screens of India’s major airports. With travel and tourism gaining momentum, the state tourism brand has taken to airports to target the growing leisure air-travellers across the country. Times OOH, a prominent OOH player at Airport touchpoints, won the bid for conceptualising & executing Tamil Nadu Tourism’s outdoor advertisement campaign – media planning, media buying and executing high-recall media sites across multiple major airports in India. While Tamil Nadu is known for its temples and cultural heritage, this campaign aimed to showcase how much more this beautiful state has to offer. Keeping in mind the brand objective of breaking through the clutter, some of the most prominent media sites located in high dwell time areas of the airports were chosen. The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu – exquisite temples architecture, rich cultural heritage, pristine beaches to the breath-taking beauty of its hill stations. Mr Vikram Kapur, Additional Chief Secretary of Tamil Nadu Tourism says, “Considered as one of the most popular tourist destinations in India, Tamil Nadu witnesses one of the highest numbers of domestic and foreign tourists every year. Safety of tourist has always been our topmost priority and we leave no stone unturned to ensure that it is met. With the national ‘unlock’ process in place post Coronavirus pandemic and with the opening of various modes of transportation, Tamil Nadu has taken all necessary steps to ensure maximum hygiene and safety. I’m glad to see our hidden gems being showcased to travellers across the major airports of the country. Tamil Nadu has a lot to offer and with air travel picking up we are quite excited to welcome tourists to our enchanting state Tamil Nadu.” Mr T.P. Rajesh, Commissioner of Tamil Nadu Tourism says, “This is a unique initiative where we’ve chosen multi-airport advertising for promoting Tamil Nadu’s various tourist destinations. While developing our campaign strategy, we wanted to reach not only to premium audiences but also target those who frequently travel and would be willing to explore Tamil Nadu’s numerous tourist destinations. Tamil Nadu is most often associated with the magnificent and architecturally marvellous temples. Places of tourist interest like long stretches of beaches, Hill stations at Kodaikanal and Yercaud, UNESCO identified Nilgiri Mountain Railway, various wildlife and bird sanctuaries, one can cherish the mesmerising breath-taking view of sunrise and sunset at Kanniyakumari, Splendid architectural marvel – The palace of Chettinadu and rural areas of Tamil Nadu. There is so much more that can be explored here. We wanted a campaign partner who understands our requirement and can conceptualise, plan and execute our idea, and Times OOH surely did so in an effective way through a collaborative approach.” N. Shekhar, CFO - Times OOH says, “We are happy to be associated with Tamil Nadu Tourism and to provide an opportunity to create a nation-wide awareness for the targeted audience at Airports. It is our constant endeavour to understand our client’s marketing objective and then provide them with appropriate solutions. Unlike any other medium, airport advertising can offer low distraction and high dwell time. With all airports and airline adopting high standards of safety for passengers, air travel is probably one of the safest modes of travel. This allows brands to effectively communicate their message that leaves a long-lasting recall in the minds of the passengers.” Roshan Rawat, Head of MarCom, Creative and Digital - Times OOH says, “Right from developing the concept and crafting designs to planning media and executing the campaign across all the airports, this was indeed a unique and exciting opportunity presented to us. For this national campaign, each media location was handpicked, be it departures, check-in, security holding area or arrivals – based on where we’d be able to reach maximum passengers and grab their attention. Bringing Tamil Nadu’s tourism destinations on to the airport media is surely a step towards transforming the way marketers communicate with consumers on-the-go.” Times OOH offers comprehensive media solutions across Airports, Metro and Street furniture in India and Mauritius.

Tanishq launched the Ekatvam campaign to start off the Festive Season

The ongoing festive season is a welcome respite that everyone had been looking forward to. To truly celebrate the spirit of festivals we have seen some beautiful campaigns by leading brands. Leading the ad bandwagon post lockdown is Tanishq with another gem – the Ekatvam campaign – inspired by the theme of ‘Oneness’, a confluence of India’s finest art forms, intricately knitted into their festive collection. Tanishq and Laqshya Media Group have had a long-standing partnership and we are very happy to have executed the special Ekatvam campaign in 10 cities in India - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, Lucknow and Patna. Launched on the 16th of October, the OOH campaign is a part of their 360-degree campaign for the new festive collection and will be displayed for a month. A massive campaign that encompasses an area of 1,52,000 sq ft of OOH media has been utilized to create maximum impact and reach the target audience. Catching imagery and iconic large format sites have been selected to ensure highest visibility. Other mediums like bus shelters, metro pillars, etc. have been used as well to ensure wider coverage and frequency. Medias at congregation points, nodal points, main jewelry markets and arterial road of each of the cities were identified to ensure best reach for Tanishq’s target group. Mr. Arun Narayan, VP Category, Marketing & Retail, Tanishq, Titan Company Limited said, “The past six months have made us realize a few things through the selfless acts of our people across the country and our own experiences dealing with many challenges of these times. “Oneness" is a key essence of humanity and it is paramount to come together as one, to help each other rebuild and prevail over these challenges. We are celebrating and expressing this through the brand and collection thought of "Ekatvam". The new, exciting collection is a confluence of various art forms from around the country featuring the artistry of our nation’s best karigars across craft centres bringing alive the central thought of the 'beauty of oneness'. Importantly, this collection we believe will help strongly rebuild the livelihoods of our jewellery Karigars across India and illuminate their homes this Diwali" Speaking on the campaign Atul Shrivastava, CEO, Laqshya Media Group said, “Tanishq as a brand has always believed in the power of OOH media to reach the consumers. It is not only their Target Audience, but even the advertising industry looks forward to Taniqshq advertisements and campaigns. With the different phases of Unlock, traffic is almost @80% of the pre Covid era. This aligned with the Festival season and customers coming back to markets. It is just the right time to reach the consumers through OOH. Tanishq is upholding the beauty of unity and bringing to us the exquisite handwork of the Karigars of India. We at Laqshya are very proud to bring this campaign to everyone through our carefully and scientifically-planned OOH media campaign that had used extensive databases and metrics from Laqshya Media’s proprietary platform called SHARP. The Laqshya team as always has executed this campaign brilliantly despite restrictions of limited lockdown and safety issues related to Covid. It is definitely one of the most visible and attractive campaigns.”