Let’s Live, Love, Laugh with Live.Able – A new brand of health and wellness products launched by MAISON D' AURAINE

Oct 05 2020

MAISON D AURAINE, a conglomerate with a bouquet of the most revolutionary, innovative, premium and luxury brands in the hair, beauty & personal care under its umbrella launches the new brand Live.able. The new line is a curated line of Avant-grade progressive solutions that aims to improve the 360-degree environment for human race.

The global pandemic has led to a change in the attitudes of consumers around the world. There is a steady growth in the launches of products with ‘clean’ claims and there is also high usage of hygiene products among the older age groups. In such an environment the consumer today is likely to reconsider stepping out, travelling, staying at the hotels and protective hygiene has become a must have rather than beauty essentials. Live.able comes with a mission to transform the current and future generations keeping hygiene, sanitation and health at the very forefront. With a philosophy of “Lets Live, Love, laugh”, the brand aspires to inspire millions of men and women globally to live full, live well and LIVE. ABLE”. From making homes, and surroundings germ free to boosting immune system and body’s defence mechanisms, fight off illness to promoting wellbeing of all age groups to products that will improve confidence and shape personality, Live.able is here for the overall wellbeing of their end users.

Leveraging the spirit of innovation, Mr. Arpit Jain, the Founder and Manging Director at MAISON D'â€‹ AURAINE said, “The world is changing more rapidly than ever, and consumer preferences will continue to shape with the time to come. With the launch of Live.able we aim to provide products and solutions that aid good health, hygiene, wellness, and fast innovation. Our products are futuristic and use modern principles along with being made from ethically sourced ingredients that truly empower people to live happy and stay healthy.”

Under the brand umbrella of Live.able, Virusbloc is a line of products that Kills 99.99% of Virus & Bacteria around us keeping us and surroundings clean, safe and hygienic. Virusbloc kills the bacteria in simple, efficient and environment friendly ways. Virusbloc makes disinfection extremely potent and practical and keep our environment safe. Efficacy of all the products are backed laboratory reports and testing is done in a lab which has global footprint and is very well recognized.

Virusbloc presents a multi-dimensional line of products that varies from self-use germ protection-based Sanitizers and body care to powerful Korean UV-C led tools to disinfect your environment.

As lockdown is easing up and everyone is out and about, there could be a rise in transmission of COVID-19 through different surfaces. Everyone would want to disinfect their new purchases as they bring home groceries/ White Goods/ Jewelry or other items. To solve this concern, Maison D’ Auraine has introduced Live.able VIRUSBLOC range of UVC WAND and UVCBOX. Once an object is Exposed to VIRUSBLOC WAND or VIRUSBLOCBOX, the device will kill all types of viruses/pathogens from all sides, ensuring each side and surface gets the UVC radiation. Retail Malls/ Hotels/ Hospitals may be asking their customers to sanitize their hands while entering premises their clothes and accessories don’t get sanitized. With our VIRUSBLOC WAND you can make them Virus Free up to 99.99%

VirusBloc Box and VirusBloc Wand:

2 extremely effective and transformative Clinically proven devices that kill and destroy DNA of all virus & bacteria including H1NI Influenza, Hepatitis, Rabies, HIV, Bacteria, pathogens in just under one and half minute.
They are powered by new generation Korean UVC based LED beads that produces 270-280 NM of UVC radiation sterilizing and disinfecting and becomes your first line of defence against microbes and virus.
Targets: Avid travellers, Corporate workers, Fitness/Gym members, Make up & Salon professionals, Retail, Co-working spaces & Home consumers

Virusbloc Protection Spray (Sanitizer Spray):

A360 Degree Protection Spray that goes with you wherever you go. A versatile Spray that can be used on hands and body, on hard & soft surfaces and even on air around you.
It has clinically proven anti-viral & anti-bacterial action and kills Virus & Bacteria within 30 seconds of its contact.
Made of our patented “Botanica GPE” (70% Organic Extracts), in combination with scientifically proven ethically sourced ingredients like Jojoba Oil, Methanol Free alcohol, Lactic Acid, Vanilla beans
This spray also has a strong moisturising soft effect on your skin. It’s a must have Dailyon-the-go companion.
Ethically made with green science and has proven virus killing action.

Virusbloc Protection Wipes:

Unlike Standard wipes with only cosmetic effects, these carefully crafted Anti-Microbial, biodegradable wet wipes are made of 100% viscous fabric and have immediate germ-killing action.
They can be used on body or surfaces &contain same patented formula as VirusBloc Spray with70% organic extracts and hence can be used even by kids. Smells like Vanilla with strong notes of Bergamot. Ethically made with green science and has proven virus killing action.

Virusbloc Handwash, Body Wash:

Clinically Proven Anti-Viral, Anti-Bacterial Effect.
70%OrganicExtracts. Vegan, CrueltyFree, Parabens Free, Sulphate Free, No Synthetic Dyes, No petroleum. Green science, high efficacy.
An unparalleled experience that keeps you safe and germ free and pampers your skin with perfect dose of hydration and velvet like softness.

Zero Sweat Cream:

A vegan solution that solves sweat problems in hands and feet for hours. It creates a barrier to the sweat glands preventing sweat from appearing on the surface.
A non-greasy formula, that doesn’t stain or dry your skin and doesn’t feel sticky all day long. Dermatologically tested, totally safe and you can use it as many times as you want.
Targets sport’s athletes, fitness enthusiasts, drivers, gamers, corporate workers

Heal – A line of Revolutionary Dietary Supplements-

Heal is a line of naturally active, effective and scientifically proven health supplements.
Using proven blends of Enzymes, Probiotics and other Nutraceuticals our aim is to enhance the wellness and quality of life through science centred solutions that are Soy Free, Gluten Free, Preservative Free, no additives, no flavourings, and sweeteners. Organic & vegan where possible.

Always cruelty-free, Environmentally friendly & ethically sourced.
Green Science, high efficacy for a healthy living

Therapeutic & Clean Water-

Our Elixirs-Gemstones Water Bottles make Crystal-infused water working with the healing energy of crystals and gemstones. When pure water is infused with crystal vibrations, it is then charged with the healing properties of the stone and can be used to promote healing and wellness.
Everyday drinking water is transformed to levels compared to pure spring water as gemstones restores its crystalline structure and enhance the quality of water we drink.

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Digital

Third quarter revenue from operations up 13% to Rs. 585 Cr. PAT up 11% to Rs. 102 Cr.

Syngene International Limited today announced its third-quarter FY21 results. The Company posted quarterly revenue from operations of Rs. 585 Cr. compared to Rs. 519 Cr. in the corresponding quarter of last year. EBITDA and PAT for the quarter were both up 11% to Rs. 193 Cr. and Rs. 102 Cr. respectively. Commenting on the results, Mr Jonathan Hunt, Managing Director and Chief Executive Officer, Syngene International Ltd. said, “We are pleased to report third-quarter growth in line with our guidance with revenue from operations growing 13% while PAT was up 11%. Sustained focus on employee and campus safety helped us maintain near-normal operations across all our campuses despite the continuing pandemic. Earlier in the quarter, we signed an agreement with Deerfield Discovery and Development (3DC) to advance therapeutic discovery projects from target validation through to pharmacological proof of concept and preclinical evaluation, both in large and small molecules. As part of this agreement, 3DC has awarded us four new IDD projects. Integrated drug discovery (IDD) is a strategic focus area for the Company. This reflects our ability to deliver projects from early discovery to the clinic. During the quarter, our scientists have continued to support the government and the community in the fight against the coronavirus by using our domain knowledge and infrastructure. Overall, the third quarter performance puts the Company on course to close the year in line with our guidance.” Quarterly Financial Highlights (All numbers in Rs. Cr except margins) Q3 FY21 Q3 FY20 YoY Change (%) Revenue 602 539 12% Revenue from operations 585 519 13% EBITDA 193 173 11% EBITDA Margin (%) 32% 32% PAT 102 92 11% PAT Margin (%) 17% 17% 9M FY21 Financial Highlights (All numbers in Rs. Cr except margins) 9M FY21 9M FY20 YoY Change (%) Revenue 1572 1466 7% Revenue from operations 1526 1405 9% EBITDA 503 475 6% EBITDA Margin (%) 32% 32% PAT 244 246 -1% PAT Margin (%) 15.5% 16.8% PAT including exceptional gain 244 292 Business Update Syngene’s third-quarter revenue growth was driven by a sustained performance from all divisions. Continued focus on cost control measures and improving operational efficiency have underpinned profitability and delivered a strong profit margin. Syngene is committed to expanding its portfolio of integrated drug discovery projects in order to leverage its wide range of skills and capabilities spanning the entire discovery, development and manufacturing value chain. As part of this, Syngene is collaborating with 3DC to advance integrated drug discovery projects, from early target validation through to preclinical evaluation. During the quarter, 3DC has awarded four antibody discovery projects to Syngene in oncology and autoimmune diseases to be executed in 2021. Continuing its contribution in the fight against COVID-19, the Company completed testing of more than 100,000 samples at its COVID-19 testing facility. It has also set up a new RT-PCR testing facility that has been approved by NABL and ICMR and complies with BSL-2 criteria. The Company has expanded its research facility in Genome Valley, Hyderabad, India and added capacity for additional 90 scientists. The facility was commissioned in February 2020 with an initial capacity of 150 scientists. In the Discovery Services division, the Company has received NABL (National Accreditation Board for Testing and Calibration Laboratories) accreditation to provide safety assessment services for testing medical devices from its facility in Bangalore. Earnings Call The Company will conduct a 60-minute call at 3 pm IST on January 21, 2021 where the senior management will discuss the Company’s performance and answer questions from participants. To participate in this conference call, please dial the numbers provided below ten minutes ahead of the scheduled start time. The dial-in number for this call is +91 22 62801279 / +91 22 71158180.Other toll numbers are listed in the conference call invitation which is posted on the Company website www.syngeneintl.com. The operator will provide instructions on asking questions before the start of the call. A replay of this call will also be available till January 28, 2021, on +91 22 71945757 / +91 22 66635757, Playback ID: 46273. We will aim to post the transcript of the conference call on the Company website within seven working days of the investor conference call.

Airbus prepares for a strong presence at ‘Aero India 2021’

Airbus will showcase a wide selection of its advanced sustainable aerospace technologies and services at the prestigious ‘Aero India 2021’ exhibition to be held in Bengaluru from February 3 to 5, 2021. The display will include Airbus’ cutting-edge innovative products along with its customer services and training capabilities. A section will be dedicated to highlight the company’s strategic local industrial partnerships focused on developing a sustainable aerospace ecosystem in the country. Airbus will exhibit at Stand B.2.6 in Hall B. On display will be scale model of the C295 – medium transport aircraft and there will be digital display of the A330 MRTT – Multi-Role Tanker Transport (MRTT) aircraft. From Helicopters, there will be scale models of the H225M – the combat-proven multi-role helicopter and the AS565MBe Panther – the all-weather, multi-role force multiplier. A special attraction will be the S850 Radar on a digital platform, a high-power satellite offering extensive SAR capabilities, including the monitoring of a high number of targets with frequent revisits and enhanced performance in a single pass. “Airbus’ participation at Aero India is a reaffirmation of our commitment to the rapid modernisation and indigenisation of the Indian aerospace and defence sector,” said Rémi Maillard, President and Managing Director, Airbus India & South Asia. “The exhibition is a foremost platform to highlight innovations and technological advancements achieved in this sector, and we are proud to be able to showcase our best products and services to the show.” Visitors to the Airbus pavilion can learn about the company’s ongoing ‘Make in India’, ‘Skill India’ and ‘Startup India’ initiatives. Airbus is at the forefront of the ‘Make in India’ campaign and the several defence projects that Airbus is participating in hold the promise of thousands of new jobs, skilling of people, technology absorption and supplier ecosystem development.

French brand ZOOOK launches Rocker Thunder Bolt, the next generation wireless karaoke party speaker

Less than a month after launching premium tower speaker Gladiator, French pioneering lifestyle brand ZOOOK has now unveiled the future of karaoke party experience with its new Rocker Thunder Bolt Bluetooth party speaker with True Wireless Stereo ready feature. Equipped with the latest Bluetooth v5.0 technology, the portable yet dynamic looking speaker lets users stream their favourite playlist without any hassles. The 30 watts high-power output party speaker comes with a wireless microphone to get the party started instantly. Adding to the party feel is its energizing looks, dynamic LED lighting on the front and flashing DJ lights. ZOOOK Rocker Thunder Bolt is the perfect speaker with 6” woofer for hosting a karaoke party. Besides a wireless microphone, the speaker also has an in-built mechanism to let users add echo to their sound. The microphone remains connected up to a range of 10 metres. Adding to the virtues of the speaker is its easy mobility and light weight. It weighs less than 1.5 kg and hence can be moved anywhere without trouble. The speaker is powered by a 3.7V 1200mAh battery, which allows non-stop music playback for up to five hours, following a charge time between three to five hours. With ZOOOK Rocker Thunder Bolt, you get X-Bass, which ensures a thumping deep bass sound. Apart from Bluetooth, the party speaker further offers multiple connectivity options such as Aux, USB flash and Mic-In. The top console of the speaker houses different controls and buttons for functions such as playing previous song, next song, play, pause, volume control, Mic control, equalizer, power on/off. There is also the option to toggle between music source such as USB or Aux-in. ZOOOK Rocker Thunder Bolt is available on all leading online as well as offline stores. The party speaker is currently available at a price of Rs. 2,499. https://www.amazon.in/dp/B08S6WW6V6

Celebrate Republic Day with Enterr10 Network’s Bhojpuri Cinema’s World Television Premiere of blockbuster movie 'Farz'

On the occasion of Republic Day, Bhojpuri Cinema is all set to entertain their audiences with a full packed and romance movie with the World television premiere of Bhojiwood’s biggest hits 'Farz' on 26th January at 7 pm followed by repeat telecast on Wednesday, 27th January at 10 am. Bhojpuri Actor and Singer Ritesh Pandey will be seen in a strong action avatar with Mani Bhattacharya, who is popular not only in Bhojiwood but also in Tollywood. The movie also features Umesh Singh, Baleshwar Singh, Jai Prakash Singh, Babita Singh, Ravi Tiwari in crucial roles. Directed by Sanjay Srivastava and produced by Mohitendra Kumar, the story is about Krishna (Ritesh Pandey), who shares a deep bond with his grand-father Shivraj (Brijesh Tripathi). On his way to Bhimpur Village, Krishna confronts some goons and saves a girl (Mani Bhattacharya). The goon's leader Rana (Umesh Singh) & Nageshwar (Baleshwar Sing) threaten her family for it. Later, Krishna learns a shocking truth from her grandfather Baldev that Rana is the slayer of his parents and he decides to take revenge on him. Now, how will Krishna deal with their enemies? 'Farz' is co-produced by Mehtab Hussain and the story is written by Vishwajit Kumar Singh. Witness this enigma unfolding in the World Television Premieres of Farz on 26th January, at 7 pm only on your favourite entertainment channel, Bhojpuri Cinema! Bhojpuri Cinema has been entertaining the Bhojpuri audiences with an exciting line-up of high quality, drama-filled entertainment. The 24-hour movie channel has constantly been winning the hearts of its viewers by showcasing the best of movies in the market. Bhojpuri Cinema is available on leading cable networks and DTH platforms – DD Free Dish (CHN NO 30), Tata Sky (CHN NO 1119), Airtel (CHN NO 661), Dish TV (CHN NO 1554) and Videocon D2H (CHN NO 860).

Knowledge Centre

Third quarter revenue from operations up 13% to Rs. 585 Cr. PAT up 11% to Rs. 102 Cr.

E-commerce buying to see an uptick from Tier 2 & 3 cities; UPI to dominate digital payments: Instamojo e-commerce outlook 2021 report

The year 2020 witnessed interesting business developments, with the pandemic changing the way businesses operate and interact with their end users. In a country where more than 17% of the population is at an average age of 28 years, digital solutions and technology will define the year ahead. Instamojo, a full-stack solutions provider for MSMEs, conducted a study across its platform to understand the trends and developments in the e-commerce space. As part of the study, the company launched a report on the e-commerce Outlook for 2021 which draws the experiences of more than a million small businesses across the country including Instamojo’s merchants like LegalWiz, Syrow, Profitbooks, and MSMEx. The outlook for online businesses is looking sharp. Today’s digital entrepreneur is more aware than they have ever been and with the right kind of tools and support from the Govt. and private sector, India is set to record massive business growth. The Indian e-commerce outlook for 2021 is as follows: 1. New “tech-powered” entrepreneurs emerge from Tier II and Tier III cities – ·Entrepreneurs today understand the power of online presence and digital operations. There has been a 3X growth in unique businesses creating online stores ·Businesses will come prepared with lean and flexible models that operate in an online-offline mix. The focus will be on selling directly to the consumer in 2021. ·Patna, Guwahati, Imphal were some of the many cities that topped the charts. Speaking on the findings of the report, Akash Gehani COO & Co-founder, Instamojo said, “Small businesses in India are today evolving themselves as per the consumer and industry requirements. They are hungry for growth and much more resilient than we could’ve imagined. Merchants have come to understand the diverse nature of consumers and that innovation is the key differentiator. In fact, at Instamojo, we on-boarded 200,000+ small businesses from tier II and tier III cities during the lockdown period and more than 70% of these entrepreneurs had no prior online presence. Small businesses owners are making necessary changes to their brands, to the way they operate, and also the way they deal with their customers online in order to survive in the growing e-commerce space.” 2. Upskilling becomes a priority for business in 2021 Digitization will make small business owners invest in digital skilling programs ·Across 2020, MojoVersity, Instamojo’s e-learning platform for entrepreneurs saw a 9x growth in enrollments and a 11x growth in the number of merchants getting digitally certified ·Raniganj, Ratnagiri, and Kondotty all tier III cities - among the top 10 cities in terms of traffic on mojoVersity 3. Businesses to become funding ready with Govt. initiatives and positive investor outlook As more entrepreneurs emerge from smaller towns and cities in India, accelerators and incubators are also expanding their services into markets to help nurture the upcoming businesses. Industry reports indicate that 40% of investors will come from Tier II and Tier III cities. 4. Omnichannel automation to take priority ·Online invoicing and single platform automation becomes mandatory for businesses ·Online accounting, invoicing, and inventory management will emerge as the first preference for the new age entrepreneur. 5. Customer support becomes hyperpersonalised ·For Tier II and Tier III cities, localised customer support in regional languages and dialects will help businesses and brands to gain competitive edge. ·Customer support will be tech driven with automated ticketing, live chatbots, advanced CRM and omnichannel support 6. Instagram becomes a major branding and acquisition channel for businesses As a large number of businesses went online in 2020, they also recognised the importance of a wide social media presence. The number of businesses updating their social media handles on their Instamojo online store went up an average of 30% Quarter over Quarter. 7. Buyer patterns 2021 ·Buying to increase from Tier II and Tier III cities ·UPI will dominate the payments space. On Instamojo, there was a 135% year over year growth ·More affluent buyers will purchase from local businesses

Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021 which are born out of 2020

United in surviving the pandemic albeit separated by screens, 2020 has forced many learnings upon humanity. India saw a new digital audience and quick adoption of e-commerce, video apps and WFH culture thriving. But it also came with a lot of side effects of deprivation, slow-down, lack of social connect and much more. It is fair to say that predictions and forecasts need to underplay this season with the uncertainties that the world witnessed in 2020. With this in mind, Tonic Worldwide’s insight division GIPSI decided to decode the consumer needs of 2021 which are born out of 2020. It applied the “Deep Listening methodology” across multiple data points on the brink of a fresh year, to decipher sentiments, conversations and interests to decode the needs of 2021. The 4 Key Needs of 2021 according to GIPSI are: The Need to Heal from 2020 The Need to find Balance post 2020 imbalance The Need for Good News post 2020, which was the year of bad news The Need for Reassurance post 2020 The Need to Heal from 2020: GIPSI observes that there is a need to heal beyond physical health- mental, financial, social and more. In 2020 multiple factors triggered importance of ‘Mental Health’ – celebrity suicide, job losses, domestic violence etc. As a result, awareness hit its peak, with a 1021% surge in "Mental Health Quotes" searches, and 40K conversations around "Mental Health". Further, the year also saw an increasing concern on the career forefront with nearly 3.6 Mn LinkedIn updates for #Opentowork, #Opentojobs, #Openforbusiness. People have begun to value self-care, with a 2x increase in “guided meditation” and 147% surge in YouTube trends of "Yoga for beginners''. Consumers are busy bonding with puppies as a means of social healing, 302% search increase in "How to train a puppy". Many relationships were put on hold with the mounting uncertainty, leading to a 2020 phenomenon - Situationship, with over 174K posts on Instagram. GIPSI’s implication spells - “Brands can be the vaccine for the side effects of 2020 damage. Brands, what are you healing in 2021?” 2. The Need to find Balance post 2020 imbalance GIPSI says, Consumer sentiment to take charge and take risk to bring back the lost balance is promising. Freshers take charge - 326% increase in searches for "how to make resume for freshers", and 187.5K conversations on Job opportunities with a positive sentiment. The #workation trend hits India with 5K+ posts, while the debate of “Work from home or Work for home continues”. Relationships extend beyond romantic nature, as long distance #workbuddies becomes a norm, and calls for a catch up. Consumers interest in money matters surges once again - 2x increase in trends towards “stocks to watch today” and 4x increase in trends towards “is it a good time to invest”. Indians find a way to make weddings grand over virtual means, with wedding meals home-delivered and streamed live. GIPSI’s Implication spells - “Brands can help bring back the lost balance and help consumers feel more in control.” 3. The Need for Good News post 2020, which was the year of bad news. GIPSI identifies, the deprivation of ‘good news’ in 2020, makes Good news in 2021, an essential! With the common plea being “Go Away 2020”. The biggest good news people want to hear is over Vaccine arrival- 19.4K + conversations and 153.7K engagement, with an overall positive sentiment. Rising interest trends towards events, festivals and shubh muhurat indicates the eager anticipation for celebration. India in vacay mood: High intent on leisure and getaways with 11.4K conversations and 67.5K engagement on Travel 2021. Sustainability takes center stage with a cumulative 186% search increase on Sustainability packaging and ecofriendly materials. 2021 will need some serious steps with respect to sustainability packaging. GIPSI’s implication spells - “Brands can advance the good news and work hard to indulge the consumers in positive sentiment with Good news.” 4. The Need for Reassurance post 2020 After leaping and flitting through 2020 consumers are pandemic hungover and seeking confidence over their choices of anything to do with 'stepping out'. They're seeking reassurance in each step of their decision journey Be it sending kids to school, going out to a mall or a restaurant, or even scrutinizing brands on purity quotient. Where a neutral sentiment of 78% looks for assurance from schools to provide safety. At the same time a booming 71% positive sentiment over malls and cafes adapting to safe personalized measures for consumers. They're also demanding transparency and promise of purity from brands as 35.7 k + online conversation over purity test, a 700% + search of rice purity tests are on the rise. GIPSI’s Implication spells - “Brands will need to re-build trust to regain the confidence to be re-considered. Gipsi also informs consumer reviews will play a big role” Commenting on the report, Unmisha Bhatt, Chief Strategy Officer and Director – India & MENA region, Tonic Worldwide, says, “While the crisis has been ongoing for a while now, there has been some lead time for marketers to recalibrate and be better prepared to communicate with consumers in 2021. This Gipsi report equips marketers across categories to be the catalyst in the Consumers life by uncovering their need gaps in the given situation.” Anjali Malthankar, National Strategy Director, Tonic Worldwide says “Unlike any new year report with speculative insights, with GIPSI 2021, we decided to get more realistic and thus discovered an unusual scenario for a new year report –consumers’ needs of 2021 are heavily impacted by the 2020 pandemic experience. Consumers are increasingly experiencing and engaging on digital, it’s only natural to say a regular deep listening can give brands an upper edge and a digital ear to the ground.” Gipsi was launched in 2018 and is being headed and driven by Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide and Anjali Malthankar, National Strategy Director, Tonic Worldwide.

How India Searched for Homes During The Pandemic Year 2020 – A Report by Magicbricks

News

Third quarter revenue from operations up 13% to Rs. 585 Cr. PAT up 11% to Rs. 102 Cr.

Airbus prepares for a strong presence at ‘Aero India 2021’

French brand ZOOOK launches Rocker Thunder Bolt, the next generation wireless karaoke party speaker

Celebrate Republic Day with Enterr10 Network’s Bhojpuri Cinema’s World Television Premiere of blockbuster movie 'Farz'

Social Media

Mitron invites Indians to showcase their true #DilSeIndian self this Republic Day

To mark the 72nd Republic Day, leading Indian short-format video app Mitron, has invited Indians to showcase their true #DilSeIndian self and to celebrate the spirit of the nation. Titled as #DilSeIndian, the campaign enables users to share their creativity by creating heartfelt videos for India under a plethora of categories such as dance, covers of patriotic songs, tri-colour fashion, tri-colour cooking/food, or fun DIY videos. Mitron has curated an exclusive playlist comprising popular patriotic songs to support this unique content creation. The campaign, which runs until 26th January 2021, endeavours to bring Indians together and give them a platform to pay homage to the country. The three best videos will win a cash prize of INR 1000 each. Commenting on the campaign, Nisha Pokhriyal, VP-Marketing said: ‘’Republic Day is a monumental day in the history of our nation. There is no better time to come together and honour the day on which the Constitution of India came into effect. With this campaign, everyone has the opportunity to pay their respects to the country in their own heartfelt and personal way. We are already wowed by everyone’s creative compositions.’’ This has been the third campaign that Mitron has unveiled this month. The first is #Netaji125, which marks the commencement of 125th birth anniversary celebrations of Subhash Chandra Bose. Mitron also released a reprise version of ‘Kadam Kadam Badhaye Ja’, the regimental quick march of Netaji’s Indian National Army (INA), to celebrate Army Day on 15th January. In a separate campaign, Mitron in association with NGO Youth Nation launched #SayNoToDrugs program, which directs the limelight and spreads awareness of the social evil of drugs and substance abuse amongst the youth. Videos by users - https://web.mitron.tv/video/bw1yaLWlwcRegYCyy https://web.mitron.tv/video/6kpAdgaEVt3DOgt2E https://web.mitron.tv/video/Vv0ypgE2gu3roBCka

Roposo launches ‘Pride of India' program, a collaboration with Indian achievers like Babita Phogat, Neel Ghose, Chandro Tomar & Sangram Singh

Roposo launches the 'Pride of India' program, a collaboration with Indian achievers like Babita Phogat, Chandro Tomar, Neel Ghose and Sangram Singh. The multifaceted program recognizes remarkable Indians by providing them with a platform to mentor and inspire fellow Indians. India is a land of many talents. Many Indians have made it big in their chosen field and many more are waiting to be discovered. Roposo believes that each of us has an innate talent that needs a bit of inspiration and a platform to shine. The inaugural phase of the program kickstarts with Babita Phogat, India's first gold medal winner in women's wrestling at the Commonwealth Games, Chandro Tomar aka Shooter Dadi, who at the age of 88 years is the oldest woman sharpshooter in the world, Sangram Singh, the world's best wrestler (as per World Wrestling Professionals), and Neel Ghose, whose Robin Hood Army is on a mission to feed 30 Million Citizens. "Just like age has no bearing on my achievements, Roposo is an all-encompassing platform that doesn't differentiate across statures. I am happy to contribute to a platform that doesn’t put constraints on unlocking one’s full potential,” says Chandro Tomar. Each 'Pride of India' mentor will have a Roposo profile to share their experiences and life lessons with other aspiring Indians through innovative Roposo-styled short-video capsules. The series will comprise: ·Chandro Tomar's life lessons around persistence, dedication and discipline [click here] ·Sangram Singh's tips on physical wellness [click here] ·Neel Ghose’s insights on providing meals for the less fortunate [click here] ·Babita Phogat's talk about self-defence techniques "As the largest #MadeInIndia social video platform in the country, we have a great responsibility towards creating a platform rooted in Indian culture and ethos," said Bikash Chowdhury, CMO of Glance which owns Roposo. "With the Roposo Pride of India’ program, we hope to recognize Indians who have made the nation proud and contribute to the cause of nation-building by inspiring millions of Indians to realize their full potential." "I'm really grateful to the Roposo team for providing this platform - the "pride" honestly belongs to every single Robin in the Robin Hood Army, said Neel Ghose. "We've done impact campaigns with Roposo over the years, so it's even more special coming from a team which obviously cares about building a better, more inclusive community and future." Chandro Tomar, Neel Ghose and Sangram Singh are already Roposo active, having garnered more than 25k followers within a day. Babita Phogat will be sharing her first message in the coming days.

Mitron urges India’s youth to #SayNoToDrugs: Unveils joint campaign with NGO Youth Nation

Mitron, the leading Indian short-format video app, has come together with NGO Youth Nation to appeal to India’s youth to stay away from drugs. A joint campaign titled #SayNoToDrugs has been unveiled to shine a light on the pitfalls of drug addiction. The on-going campaign will run until 26th January 2021 on the Mitron app in an attempt to empower the younger generation to take control of their lives. Founded in 2014, Youth Nation is focused on the eradication of menaces like drugs, by enabling the youth in a comprehensive and coordinated multi-sectoral manner. The NGO equips youth with the resources to develop to their full potential mentally, socially, morally, politically, physically, and culturally. #SayNoToDrugs campaign uses humour and music to create awareness on the serious issue of substance abuse amongst the youth. Mitron has created quirky musical remixes with a message urging today’s youth to say no to drugs. In addition, Youth Nation is organizing a road rally on 26th January 2021 in Surat, to drum up further awareness on the drug issue. On the Mitron app, viewers can watch educational and entertaining videos created on various topics relating to drug abuse. Commenting on the campaign, Nisha Pokhriyal, VP-Marketing, Mitron said: “Drugs are a growing threat that is creating widespread damage and destruction in the lives of the youth. At Mitron, we are committed to empowering the younger generation by helping them to take control of their lives instead of falling prey to drug addiction. We are pleased to partner with Youth Nation, and leverage their expertise on this subject by jointly running a campaign that appeals and resonates with India’s youth. We hope that this acts as a catalyst for a change in society and we are able to fulfil their needs in the best way possible, through required resources, knowledge, and empowerment.” Commenting on the campaign, Veekas Champalal Doshi, Founder, Youth Nation said: “Seeing the scenario, this should not only concern an individual or city but the entire nation. Our motto through this and various other initiatives is to stop the youth from falling prey to any addictive substance. As per our internal study, youth are at high risk to get influenced. #SayNoToDrugs is to highlight the ill effects caused by drug intake and how it viciously destroys your personal and professional life. With Mitron’s massive community of users and our resources and best of counsellors, we endeavour to inspire the youth to contribute towards changing the attitude of the coming generation as well as the existing generation through required action and awareness.” According to a survey conducted by the National Drug Dependence Treatment Centre (NDDTC) under AIIMS in Delhi, more than 3.1 core Indians have reported using substances like Cannabis, LSD, Meth, Opium etc. It is estimated that 72 lac of these drug users are addicted to them.

Bumble Unveils how single Indians are looking to date in 2021

Bumble, the women-first social networking app, reveals how single Indians are planning on dating in 2021 now that India has unlocked and lifted restrictions across states. Virtual dating is the new norm in India: Bumble’s recent nationwide survey found that after connecting with people virtually, 83% of single Indians are comfortable to meet up with their connections in-person. The study also reveals that 40% of single Indians will opt for virtual dating in 2021. Indians now going on pre-dates more than ever: Single Indians now go on ‘pre-dates’ where they explore virtual dating for the first time and use video dates to get to know one another before meeting in-person. Bumble’s internal research found out that 78% of single Indians feel the need to build trust before meeting in-person, which has given rise to ‘slow dating’ that means people are taking more time to get to know each other better. Ideal first IRL dates in 2021: For those who are meeting in person, the pandemic has changed the way they approach dating with a majority (47%) preferring more low-key first IRL dates as staying indoors (at their home, their partner’s or a friend’s place) is the top choice for first in-person dates. Once comfortable to step out, going on a long drive remains a favourite among single Indians (43%) along with meeting at a local cafe/tea shop. Dinner dates at a restaurant (41%) is the next favourite for a great first IRL date choice. Dating choices and preferences: When it comes to making a connection online, education and career choices top the list of preferences that matter most to single Indians, followed by dating intentions. However, the top most deciding factor when meeting someone in-person is compatibility (23%). Making boundaries and comfort levels clear: To help navigate new rules of dating in 2021, Bumble’s new badges give the Bumble community the opportunity to communicate what kind of dates people are looking for: virtual, socially-distanced, or socially-distanced with masks. This helps with the potentially awkward conversation by allowing the community to search for people who are dating in the same way as them. Globally, more than 1 million people have used Bumble's new feature on their profile. People who share what kind of dates they are comfortable with through Bumble’s new dating badges see a 43% increase in the average number of monthly matches than those who don’t. Samarpita Samaddar, Bumble India PR Director, said: “Single Indians are now feeling a strong desire to build trust online before meeting in real life with virtual dating becoming the new norm in India. In fact, over 540 million messages have been sent on Bumble in India between January and November, 2020. We saw a 38% rise in the use of Video Chats and Voice Calls with people in India spending roughly 20 mins on average on video and voice calls. As India continues to unlock, we’re seeing an emerging trend of people getting excited about the prospect of dating in real life again in 2021. At the same time, there’s still nervousness about what the future holds. We will continue to support our Bumble community in India to write their own stories and take charge of their dating journeys.”

OTT

Hungama Play launches ‘Fitrat’, a new Hindi short film that promotes unity and harmony

Hungama Play, a leading video on demand platform owned by Hungama Digital Media, today launched ‘Fitrat’, a new short film that is a reflection on the predicament we are currently facing. Starring Sudhanshu Pandey, Rajit Kapur, Simran Gupta and Neha Dhar, the short film is produced by Sudhanshu Pandey and Taher Ali Baig; Taher is also the director of the film. Fitrat deals with the intricate issue of people judging and forming an opinion of others because of their outward appearances and individual faith without making the effort to understand their true character. A local goon, who is arrested because of his faith, a man in desperate need of money, an old woman who finds herself in an unusual situation and a young unassuming girl who is caught in a chase, are the four pivotal characters in this story. Their lives intersect with each other in an unexpected manner leading to an unanticipated climax. Fitrat is now available to stream on Hungama Play, Hungama’s video on demand platform. The short film is also available to stream through Hungama Play on MX Player, Airtel Xstream App, Vi Movies and TV, Amazon Fire TV Stick, Tata Sky Binge, DishSMRT Stick, D2H Stream, DishSMRT Hub, ISPs like Meghbela Broadband, Alliance Broadband, ACT Fibernet and Netplus, and Smart TVs like TCL, OnePlus TV, Sony BRAVIA, CVTE, Toshiba and CloudWalker. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV. Speaking about the short film, Sudhanshu Pandey said, “Fitrat teaches us a valuable lesson – to rise above our own prejudices and see people for who they really are. By embracing each other’s differences, we can work towards creating a better, more peaceful world. I am glad to have worked with Taher who makes the audiences feel like a part of the world that he has created in this short film. I am certain that the viewers will immerse themselves fully in watching the film and will empathize with the message that we are trying to deliver.” Elaborating further, Taher Ali Baig said, “The film presents an interesting question – are appearances and differences so important that we overlook the humanity in people? Through the four characters, we have tried to draw attention to the fact that looks can be deceptive and the first impression is often not the last impression. I am grateful to the entire cast and crew of the film for breathing life into the concept and look forward to the audience’s reactions.” The short film has been screened at several film festivals and has won a plethora of nominations and awards. These include : ·Best Debut Filmmaker, Rameshwaram Film Festival ·Award Winner, Beyond Earth Film Festival ·Finalist, Cult Critic Movie Awards 2020 ·Best Director, AAB International Film Festival 2020 ·Outstanding Achievement Award, Calcutta International Cult Film Festival ·Critic's Choice Award, L’Age d’Or International Arthouse Film Festival ·Outstanding Achievement Award, World Film Carnival - Singapore ·Best Director(Critics Choice), Tagore International Film Festival ·Outstanding Achievement Award, Tagore International Film Festival ·Official Selection, Dada Saheb Phalke Award 2020 ·Official Selection, Jaipur International Film Festival 2020 ·Official Selection, Filmsaaz 2020 ·Official Selection, Golden Bridge Istanbul SFF ·Best Actor, Best Global Shorts 2020 ·Best Social Short, Best Global Shorts 2020 ·Official Selection, Prokuplje Film Festival 2020 ·Award winner, ICA Film Festival ·Official Selection, GOA Short Film Festival ·Official Selection, ISFFI ·Official Selection, MP Film Award ·Official Selection, NexGn International Short Film Festival ·Official Selection, Pune Short Film Festival ·Official Selection, DSIFF Watch the trailer here – https://bit.ly/3p4z7ew Watch the short film here – https://www.hungama.com/movie/fitrat/61568867/

The historical-drama, Romulus to premiere for the first time in India only on Lionsgate Play

Witness A Revolution in The World of Entertainment, With The Launch of Biiggbang Amusement, The Short-Format OTT Platform with an aim for The Largest Content Library in The World

Owing to the pandemic, the consumers have developed a voracious appetite for OTT entertainment, being constantly on the lookout for binge-time breaks and interesting content to watch. To satiate the unceasing hunger for compelling stories, Biiggbang Amusement is here with an exciting fusion of the most in-demand trends in the world of modern entertainment – short form crisp content and seamless online entertainment. Spearheaded by the seasoned entrepreneur, Sudip Mukherjee & his Co-Founder Shrikant Agrawal, with an emphasis on augmented UI / UX, AI & short form pacy content, the platform has the perfect equilibrium between quality and choice with an aim to put out one riveting content piece everyday! Biiggbang Amusement will present an unmatched entertainment experience to its global audience in 10 Indian and 8 international languages. With the absorbing content spanning across riveting genres and global award-winning content, the streaming platform will give a sneak peek into the finest Indian and global content with just a single click for its viewers. The platform will let its audience access its freemium content on smartphones, tablets, laptops and television. Biiggbang Amusement has also signed up leading celebrities like Chandan Roy Sanyal, Namit Das, Rajesh Sharma and many more leading actors for its gripping short format shows and films. Renowned National Award-winning actress, Rituparna Sengupta will be seen with her debut in OTT space with Biiggbang. Audiences across globe can revel in the entertainment carnival with the best-in-class technology, a sea of choices and incomparable user experience as it will release one new and engaging show/film every day of the year. Delighted about the launch of the platform, Sudip Mukherjee, CEO & Founder, Biiggbang Amusement shared, “We are more than thrilled to announce the launch of our new venture, Biiggbang Amusement, the one-stop for freemium entertainment with which we aim to engage and entertain our audience with our diverse content library. It will be our constant endeavour to tell compelling stories with the most seamless experience, unique features, and immersive experience with compact content. This means more content in less time and a sea of choices to cater to universal sensibilities.” Social Handles: Instagram: https://www.instagram.com/biiggbangmedia/ Facebook: https://www.facebook.com/biiggbangmedia/ YouTube: https://www.youtube.com/channel/UCT0yVmI6EvGwqUCtbyc4Jhw Twitter: https://twitter.com/biiggbangmedia

Lionsgate Play collaborates with Tiger Shroff and Ananya Panday for the launch of brand's digital campaign,

Lionsgate Play, the leading streaming platform with premium Hollywood content launches their campaign ‘Play More Browse Less’ in India with a quirky digital film featuring the very talented Tiger Shroff and Ananya Panday. The digital film is developed on the insight that millennials spend too much time today trying to find what to watch and the app with their curated edgy line up looks forward to solving this problem. The integrated campaign will be extended across impact properties on digital and social media. The film showcases Tiger Shroff pranking Ananya Panday by drawing a moustache on her face while she is sleeping. Seeing herself on a video camera she gets annoyed and tells Tiger to utilize his time better. Tiger says “Teri tarah browse karne mein time waste nahi karta, Lionsgate Play app hai mere paas” hinting to the audience to gear-up for an extraordinary OTT app launch which promises gripping content. Mr. Rohit Jain, Managing Director Lionsgate South Asia and Networks - Emerging Markets Asia commented “Our app launch has received a phenomenal response from Indian viewers. We have been offering curated content from all across the globe to our viewers. We extensively emphasize on edgy content that is easily accessible on our savvy interface. Today the consumer has a plethora of choices but is always struggling as to what to watch next. We have launched our brand campaign basis this insight and bring a promise to our consumer to Play More Browse Less. We are very excited to rope in , Tiger Shroff and Ananya Panday and feel they are the right talent to introduce Indian audiences to shows like Normal People, Manhunt: Deadly games, Romulus and No Man’s Land to name a few. The campaign will be amplified across social and high impact digital platforms. We are positive that the film will be well received by the people,” Tiger Shroff: “I am really excited to partner with Lionsgate Play, have loved some of the global movies and shows they have made. Very happy to be a part of their India chapter”. Ananya Panday: “Normal People is one of the shows that I have been waiting for a while and I am really excited its finally on Lionsgate Play in India. I am really happy to share some of my favorite shows and movies from my watchlist on Lionsgate Play. Really excited to partner with Lionsgate Play”.