The Schwab Foundation for Social Entrepreneurship, the sister organisation of the World Economic Forum and the Jubilant Bhartia Foundation, a not for profit organisation of Jubilant Bhartia Group today announced the finalists of the 12th Social Entrepreneur of the Year (SEOY) Award - India 2021.   The following accomplished high-impact social entrepreneurs have been selected as finalists for the SEOY Award – India 2021: 1.      Aparna Hegde, ARMMAN; www.armman.org 2.      Seema Prem, FIA GLOBAL; www.fiaglobal.com 3.      Pranshu Singhal, KARO SAMBHAV; www.karosambhav.com 4.      Shuchin Bajaj, UJALA CYGNUS; www.ujalacygnus.com   An eminent jury panel comprising industry stalwarts and distinguished personalities from different fields and backgrounds will select the final winner of the award.   The winner of the ‘Social Entrepreneur of the Year’ Award - India 2021 will be announced in a virtual ceremony on Thursday, October 7th, 2021. The virtual award ceremony will be attended by various dignitaries from across the globe to celebrate and appreciate the exemplary contribution of these high spirited individuals.   The SEOY Award aims to recognise promising and successful social entrepreneurs, who are key-enablers of inclusive growth addressing challenges in numerous areas with excellence in large-scale, system change models. The winner of the SEOY Award - India will join the world’s largest network of high-impact social enterprises affiliated with The Schwab Foundation for Social Entrepreneurship.   The finalists of the SEOY Award – India 2021 are high-spirited transformational individuals selected through the stringent criterion of evaluation, based on several parameters, including COVID-19 response & efforts, background research, personal & on-ground team interactions, impact assessment, expert reviews and reference checks.   The chosen finalists are tech-enabled experts working in fields of maternal and child health care, financial services inclusion of the underserved, circular economy (recycling of e-waste, plastic packaging waste), battery waste and glass and high-quality tertiary healthcare services to the under-privileged. Using ground-breaking innovation in their respective initiatives, these social entrepreneurs are bringing impact through the inventive use of technology, working on frameworks of Extended Producer Responsibility (EPR), development of AI powered Fintech platform, availability of low-cost super-specialty hospitals in tier-2 & tier- 3 cities of India.   The SEOY Award – India 2021 opened for applications in March 2021 and received over 100 diverse submissions from 28 cities of India including 28 from women social entrepreneurs. The categories of the intervention included healthcare, clean technology, media communication, disability, energy, enterprise development, labour conditions, microfinance, nutrition, sustainable farming and water & sanitation.   The SEOY Award - India has established itself as one of the most reputable awards for social entrepreneurs in India. This year the award celebrates its 12th year. In 2010, the Schwab Foundation for Social Entrepreneurship and Jubilant Bhartia Foundation came together to promote social innovation in India through the Social Entrepreneur of the Year (SEOY) Award – India and has since recognised and supported the growing field of social innovation in India. BRIEF DESCRIPTIONS OF THE FINALISTS: Dr Aparna Hegde from ARMMAN Founder and Managing Trustee      Sector: Healthcare  Established: 2008 www.armman.org ARMMAN is a non-profit organisation that leverages technology to create cost-effective, scalable, non-linear, systemic solutions with proven impact to improve maternal and child health in the first five years. ARMMAN’s programs provide pregnant women/mothers with critical preventive information to improve health seeking behaviour. It also supports health workers and systems with technology-enabled comprehensive training.   It adopts a ‘tech plus touch’ approach and leverages the health worker network of the Government and its partner NGOs along with the deep mobile penetration. It is currently implementing its ‘Kilkari’ (largest mobile-based maternal messaging program across the world) & ‘Mobile Academy’ program (largest health-worker training program globally), in partnership with the Ministry of Health and Family Welfare, Government of India. ARMMAN has also partnered with Google AI for Social Good for predictive analytics/AI and with Turn.IO to pilot WhatsApp as a health platform to improve maternal and child health.   It has reached over 25 million women and children and 197,000 frontline health workers in 19 states of India with aims to reach 123 million women and children and 1 million health workers by 2030. Seema Prem from FIA GLOBAL CEO, Co-Founder Sector: Financial Services & Social Inclusion Established: 2012 www.fiaglobal.com       FIA is an impact ‘fintech’ organisation that redefines the way financial services are distributed to low income individuals in South Asia, particularly women. FIA’s AI powered Fintech platform - FINVESTA aggregates, designs and delivers sachet financial products to rural customers through its wide network of banking agents. With its distribution expertise it makes financial services more accessible, intuitive and indispensable to the underserved communities. Started to tap the ‘un-banked’ market in India.   FIA today offers an umbrella of services at its inclusion centres which comprises of accounts, cash in/cash out, fund transfers global remittances, investment and protection products, credit and distribution of Government subsidies among others. These services are specially designed for women and women-owned businesses and other financially-excluded populations who live or work in un(der) served geographies. FIA’s local banking agents receive start-up and ongoing training and professional development services from FIA.   FIA has one of the largest rural digital banking infrastructures serving 40 million customers through 30,000 inclusion centers. It aims to provide banking services to over 100 crore people across India, Nepal and Bangladesh. Pranshu Singhal from KARO SAMBHAV Founder Sector: Waste Management  Established: 2016   www.karosambhav.com   Karo Sambhav is a social enterprise, with an aim to make recycling a way of life for people.  It covers e-waste, plastic packaging waste, battery waste and glass and continues its exploration towards less scrutinised sectors like mattresses, textiles and tyres. Karo Sambhav collaborates with leading enterprises, strategic alliances and governments on ‘Circular Economy’ and ‘Extended Producer Responsibility’ (EPR) frameworks. Karo Sambhav utilises its core strengths of deep technical expertise, grassroots action, technology and systems thinking approach to create impact at scale.   A critical aspect has been the successful integration of the informal sector with the EPR programmes as collection partners. This has resulted in the growth of over 200 formal businesses and a channelisation of USD 8.2 million in collective revenue, while creating new pathways of formal job growth.  Karo Sambhav has collected and enabled recycling of over 23,000 MT of e-waste and plastics waste in the past four years and has prevented 21,100 MT of CO2 emissions. It has directly engaged 3 million people in 60 cities in 29 states of India through its on-ground awareness programmes with over 3,000 schools and 500 organisations. Dr. Shuchin Bajaj from Ujala Cygnus Healthcare Services Founder Director Sector: Healthcare Established: 2011 www.ujalacygnus.com   Ujala Cygnus Group of Hospitals was established with an aim to address the tertiary healthcare needs of the poorest of the poor individuals. It aims to provide global standards of healthcare to the masses at affordable prices. It aims to do so by bringing the revolution of super-specialty tertiary health care facilities to tier-2 & tier- 3 cities of India. In addition, it also ensures free medicines and offers discounts on pharmacy, consultancies and surgeries to the economically weaker sections of the society. Ujala Cygnus also mobilises the community on various facets of health awareness hence contributing to healthcare equity. It conducts CMEs (Continuous Medical Education) programmes (over 4000 conducted) through its expert doctors to other medical practitioners (over 50,000 reached) in the community to create sustainable healthcare solutions.   It is currently present in 14 districts and four states of India. Each day Ujala hospitals perform over 70 surgeries, provide consultation to over 650 patients and admit over 200 patients on an average. It plans to expand its presence to five new states in near future.

     OPPO, today, announced the launch of the OPPO A16 in India. This smartphone boasts a large 16.55cm screen with ‘Eye Care Display’ technology that lets you watch hours of your favourite entertainment without any visual discomfort. Its long-lasting 5000mAh battery ensures more than a day’s use whether you are browsing the internet or capturing life’s best moments with its ultra-clear AI triple-camera set up. The OPPO A16 is priced at INR 13,990 and will go on sale on Amazon and mainline retail outlets from 20th September.     “The OPPO A16 balances style with function. Its trendy design makes it flaunt-worthy, while its large battery lets you end the day with power to spare even after a full day of camera use, along with hi-definition video entertainment thrown in for good measure,” said Damyant Singh Khanoria, CMO, OPPO India.   5000 mAh Battery – Power in your hands With a 100% charge of the OPPO A16’s 5000mAh battery, one can expect up to 34 hours of call time or 21 hours of YouTube video playback. Moreover, its Super Nighttime Standby mode consumes as little as 1.21% power in 8 hours.  For greater safety, the device’s ‘Smart Temperature Control’ monitors the heat that is generated while the device is on charge and reduces the charging current if it is found to be too high.    A large screen for better viewing The OPPO A16’s 16.55cm HD+ waterdrop LCD screen—with Eye Care mode—allows you to enjoy your favourite entertainment all-day long with its sunlight and moonlight screens that dim and brighten automatically based on your ambient lighting conditions.  With time, its ‘AI Smart Backlighting’ learns about your environmental conditions to provide you with a "customized" smart backlight experience. The Black Screen Mode offered in A16 is especially useful for   Features OPPO A16 Mobile Platform MediaTek Helio G35 RAM+ROM 4 GB + 64 GB Display 16.55 cm HD + LCD screen 1600 x 720 pixels; 269 PPI 88.7% Screen to Body Ratio Front Camera •       8MP Rear Camera •       13MP Main Camera •       2MP Depth (Bokeh) Camera •       2MP Macro Camera Unlock Face Recognition + Side Fingerprint Unlock Battery Life 5000mAh Capacity Smart battery protection Network 4G/3G/2G ColorOS ColorOS 11.1 based on Android 11 watching long videos. By turning your screen black while playing a video, you not only conserve battery, but will also be able to use online video apps to stream music at the same time.    Shoot like a Pro For the click-happy, the OPPO A16 packs a 13MP main camera with 2MP Depth (Bokeh) and a 2MP Macro snapper. Once you have captured the moment, you can head to the Dazzling Mode to make your shots pop on your Insta feed.  The camera app lets you balance saturation and brightness, adjust the color levels manually, or choose from 15 filters for quick photo post-production.  Its 8MP front camera lets you take clear selfies, while its AI Beautification on both—front and rear—cameras beautify everyone in the shot by adjusting and smoothing skin tones.    Smooth Experience. Big Storage The OPPO A16 comes with up to 4GB RAM and 64GB storage, as well as support for a Memory Expansion Card up to 256GB. The handset supports Dual Sim and Dual Standby so you can switch between two phone numbers. Additionally, Dual Channel Acceleration lets you seamlessly swap between a mobile network and Wi-Fi without interruption.  Moreover, its Idle Time Optimizer auto-analyses the phone for junk files and cleans it up while you’re asleep so your phone can run smoothly the next morning.    Designed to make an impression The OPPO A16 sports a compact build—163.80mm long, 75.60mm wide, 8.40mm thin—and weighs just 190g. It comes in two colors: Crystal Black and Pearl Blue. Its laser-engraved, vacuum-plated frame comes with a metallic sheen that makes it look premium.  The handset carries an IPX4 splash-proof rating, and each device is put through precision quality tests, including drop, radiation, climate, and signal. It passed 50+ production process controls, 130+ ultra-rigorous reliability, and 320+ experimental tests.    ColorOS 11.1 The OPPO A16 runs on ColorOS 11.1 over Android 11 and comes with features like FlexDrop, which allows you to keep apps open in full screen as floating windows. Its System Booster reduces lag by 18%. Features such as UI First 3.0 and AI Startup Optimizer make the animation start time for apps more efficient, while Background Freezing and Dex2oat 3.0 allocate resources efficiently to background processes; Athena 3.0 cleans up memory to improve overall performance.  Features like private safe and app lock enhance the privacy and security functions of this smartphone. Market Availability OPPO A16 is available starting 20th September in India and will come in two colors – Crystal Black and Pearl Blue. OPPO A16 will be available with 4GB memory and 64GB storage at a retail price of INR 13,990 at Amazon and Mainline Retail Outlets.   Offers While purchasing the OPPO A16 from mainline retail outlets near you from September 20th to 30th 2021, you can get some exciting offers. OPPO is offering up to INR 750 cashback on leading bank cards i.e., HDFC Bank, ICICI Bank, Kotak Bank, Standard Chartered Bank, Federal Bank, BOB. Also, you can avail Easy EMI options from financers like Bajaj Finserv, IDFC First Bank, HDB Financials, TVS Credit Finance, Home Credit, Mahindra Finance. Customer can even enjoy instant cashback up to INR 1500 by purchasing it from Paytm. If you’re buying this phone from Amazon, you can get a No Cost EMI up to 3 months, instant bank discount of INR 750 on credit card, debit card, as well as credit card EMI via Citi Bank.   

The new OPPO Enco Buds, packed with features such as 24 hours of high-quality concert-like music playtime, AAC Audio Codecs and AI-based intelligent call noise-cancellation technology, will be available starting 14th September, exclusively on Flipkart, at an exciting launch offer price of INR 1,799. The launch offer will last for three days, from 14th September to 16th September, after which it will retail at INR 1,999 in India.   The OPPO Enco Buds TWS case pack a long-lasting 40 mAh (earbuds) / 400 mAh (charging case)battery that can support 24-hours of music playtime when fully charged and is also IP54 rated dust and water-resistant. These TWS earbuds use a 2-layer composite diaphragm as well as the AAC (Advanced Audio Coding), a high-definition audio transmission protocol, for crisper sound and AI-based intelligent call noise-cancellation feature that efficiently blocks background noises when you are on phone calls. Other features include Open-Up Auto Connection, and intuitive touch controls. The OPPO Enco Buds are specifically designed for users who want to upgrade from their wired- and traditional Bluetooth earphones to their first truly wireless earbuds without compromising on superior features and great design. This budget offering packs AI-based call noise-cancellation technology with 24-hour battery life and is built for users who want to upgrade from their wired- and traditional Bluetooth earphones to their first truly wireless earbuds.  

  After unveiling a slew of innovative products, Indian baby and mother care brand Mother Sparsh has now introduced an all-new complete hair care range for the little ones infused with the goodness of nature. The novel hair care range for kids launched by Mother Sparsh – comprising Brahmi Hair Lep for Kids, Brahmi Hair Oil, Brahmi Hair Shampoo and Brahmi Hair Conditioner – is essentially an Ayurvedic solution that gently soothes itching and reduces the appearance of flaky dandruff, thereby ensuring holistic care little one’s tender scalp.   Speaking about the brand’s latest innovative offering, Mother Sparsh co-founder and CEO Dr Himanshu Gandhi said, “Dandruff affects people of all ages, including kids, who have a delicate scalp and are more prone to damage. The condition at times gets worsened by hours of outdoor playtime in dust and sweat, leading to dandruff and dry scalp. The Ayurvedic herbs & precious oils encapsulated in Mother Sparsh Brahmi hair care range for kids soothe the irritating and flaky scalp by controlling dandruff. What they leave behind is a moisturized and healthy scalp.” He further said that the wellness of kids’ hair & scalp can be confirmed only if a proper regimen, including shampooing, conditioning, oiling and nurturing, is adhered to.   The range introduced by Mother Sparsh consists of a first-of-its kind Brahmi Anti-Dandruff Hair Lep for kids, which is crafted using ingredients like Brahmi, Tulsi, green tea, coffee, Mulethi and Shikakai that gently exfoliates hair follicles and boosts hair density. The Brahmi Hair Shampoo for Kids with curry leaves, aloe vera, Neem, ginger and Tulsi extracts acts a mild natural cleanser while Brahmi Conditioner for Kids with shea butter, Bhringraj, Amla and Japa Pushpa makes the tresses feel full and healthy. The Brahmi Oil for Kids is an ultra-enriching blend of Bergamot, Lavender, Rosemary, Ginger, Neem, Kari Patta & other pure herbs and oils that work from root to tip to counteract dandruff & itchy scalp.   The Brahmi Hair Care range for kids is yet another offering by the rapidly growing D2C brand that has over the years offered a host of innovative products to solve specific needs of babies and millennial moms, including diaper-induced skin conditions to post-pregnancy hair loss.  

  The Schwab Foundation for Social Entrepreneurship, the sister organisation of the World Economic Forum and the Jubilant Bhartia Foundation, a not for profit organisation of Jubilant Bhartia Group today announced the finalists of the 12th Social Entrepreneur of the Year (SEOY) Award - India 2021.   The following accomplished high-impact social entrepreneurs have been selected as finalists for the SEOY Award – India 2021: 1.      Aparna Hegde, ARMMAN; www.armman.org 2.      Seema Prem, FIA GLOBAL; www.fiaglobal.com 3.      Pranshu Singhal, KARO SAMBHAV; www.karosambhav.com 4.      Shuchin Bajaj, UJALA CYGNUS; www.ujalacygnus.com   An eminent jury panel comprising industry stalwarts and distinguished personalities from different fields and backgrounds will select the final winner of the award.   The winner of the ‘Social Entrepreneur of the Year’ Award - India 2021 will be announced in a virtual ceremony on Thursday, October 7th, 2021. The virtual award ceremony will be attended by various dignitaries from across the globe to celebrate and appreciate the exemplary contribution of these high spirited individuals.   The SEOY Award aims to recognise promising and successful social entrepreneurs, who are key-enablers of inclusive growth addressing challenges in numerous areas with excellence in large-scale, system change models. The winner of the SEOY Award - India will join the world’s largest network of high-impact social enterprises affiliated with The Schwab Foundation for Social Entrepreneurship.   The finalists of the SEOY Award – India 2021 are high-spirited transformational individuals selected through the stringent criterion of evaluation, based on several parameters, including COVID-19 response & efforts, background research, personal & on-ground team interactions, impact assessment, expert reviews and reference checks.   The chosen finalists are tech-enabled experts working in fields of maternal and child health care, financial services inclusion of the underserved, circular economy (recycling of e-waste, plastic packaging waste), battery waste and glass and high-quality tertiary healthcare services to the under-privileged. Using ground-breaking innovation in their respective initiatives, these social entrepreneurs are bringing impact through the inventive use of technology, working on frameworks of Extended Producer Responsibility (EPR), development of AI powered Fintech platform, availability of low-cost super-specialty hospitals in tier-2 & tier- 3 cities of India.   The SEOY Award – India 2021 opened for applications in March 2021 and received over 100 diverse submissions from 28 cities of India including 28 from women social entrepreneurs. The categories of the intervention included healthcare, clean technology, media communication, disability, energy, enterprise development, labour conditions, microfinance, nutrition, sustainable farming and water & sanitation.   The SEOY Award - India has established itself as one of the most reputable awards for social entrepreneurs in India. This year the award celebrates its 12th year. In 2010, the Schwab Foundation for Social Entrepreneurship and Jubilant Bhartia Foundation came together to promote social innovation in India through the Social Entrepreneur of the Year (SEOY) Award – India and has since recognised and supported the growing field of social innovation in India. BRIEF DESCRIPTIONS OF THE FINALISTS: Dr Aparna Hegde from ARMMAN Founder and Managing Trustee      Sector: Healthcare  Established: 2008 www.armman.org ARMMAN is a non-profit organisation that leverages technology to create cost-effective, scalable, non-linear, systemic solutions with proven impact to improve maternal and child health in the first five years. ARMMAN’s programs provide pregnant women/mothers with critical preventive information to improve health seeking behaviour. It also supports health workers and systems with technology-enabled comprehensive training.   It adopts a ‘tech plus touch’ approach and leverages the health worker network of the Government and its partner NGOs along with the deep mobile penetration. It is currently implementing its ‘Kilkari’ (largest mobile-based maternal messaging program across the world) & ‘Mobile Academy’ program (largest health-worker training program globally), in partnership with the Ministry of Health and Family Welfare, Government of India. ARMMAN has also partnered with Google AI for Social Good for predictive analytics/AI and with Turn.IO to pilot WhatsApp as a health platform to improve maternal and child health.   It has reached over 25 million women and children and 197,000 frontline health workers in 19 states of India with aims to reach 123 million women and children and 1 million health workers by 2030. Seema Prem from FIA GLOBAL CEO, Co-Founder Sector: Financial Services & Social Inclusion Established: 2012 www.fiaglobal.com       FIA is an impact ‘fintech’ organisation that redefines the way financial services are distributed to low income individuals in South Asia, particularly women. FIA’s AI powered Fintech platform - FINVESTA aggregates, designs and delivers sachet financial products to rural customers through its wide network of banking agents. With its distribution expertise it makes financial services more accessible, intuitive and indispensable to the underserved communities. Started to tap the ‘un-banked’ market in India.   FIA today offers an umbrella of services at its inclusion centres which comprises of accounts, cash in/cash out, fund transfers global remittances, investment and protection products, credit and distribution of Government subsidies among others. These services are specially designed for women and women-owned businesses and other financially-excluded populations who live or work in un(der) served geographies. FIA’s local banking agents receive start-up and ongoing training and professional development services from FIA.   FIA has one of the largest rural digital banking infrastructures serving 40 million customers through 30,000 inclusion centers. It aims to provide banking services to over 100 crore people across India, Nepal and Bangladesh. Pranshu Singhal from KARO SAMBHAV Founder Sector: Waste Management  Established: 2016   www.karosambhav.com   Karo Sambhav is a social enterprise, with an aim to make recycling a way of life for people.  It covers e-waste, plastic packaging waste, battery waste and glass and continues its exploration towards less scrutinised sectors like mattresses, textiles and tyres. Karo Sambhav collaborates with leading enterprises, strategic alliances and governments on ‘Circular Economy’ and ‘Extended Producer Responsibility’ (EPR) frameworks. Karo Sambhav utilises its core strengths of deep technical expertise, grassroots action, technology and systems thinking approach to create impact at scale.   A critical aspect has been the successful integration of the informal sector with the EPR programmes as collection partners. This has resulted in the growth of over 200 formal businesses and a channelisation of USD 8.2 million in collective revenue, while creating new pathways of formal job growth.  Karo Sambhav has collected and enabled recycling of over 23,000 MT of e-waste and plastics waste in the past four years and has prevented 21,100 MT of CO2 emissions. It has directly engaged 3 million people in 60 cities in 29 states of India through its on-ground awareness programmes with over 3,000 schools and 500 organisations. Dr. Shuchin Bajaj from Ujala Cygnus Healthcare Services Founder Director Sector: Healthcare Established: 2011 www.ujalacygnus.com   Ujala Cygnus Group of Hospitals was established with an aim to address the tertiary healthcare needs of the poorest of the poor individuals. It aims to provide global standards of healthcare to the masses at affordable prices. It aims to do so by bringing the revolution of super-specialty tertiary health care facilities to tier-2 & tier- 3 cities of India. In addition, it also ensures free medicines and offers discounts on pharmacy, consultancies and surgeries to the economically weaker sections of the society. Ujala Cygnus also mobilises the community on various facets of health awareness hence contributing to healthcare equity. It conducts CMEs (Continuous Medical Education) programmes (over 4000 conducted) through its expert doctors to other medical practitioners (over 50,000 reached) in the community to create sustainable healthcare solutions.   It is currently present in 14 districts and four states of India. Each day Ujala hospitals perform over 70 surgeries, provide consultation to over 650 patients and admit over 200 patients on an average. It plans to expand its presence to five new states in near future.

     OPPO, today, announced the launch of the OPPO A16 in India. This smartphone boasts a large 16.55cm screen with ‘Eye Care Display’ technology that lets you watch hours of your favourite entertainment without any visual discomfort. Its long-lasting 5000mAh battery ensures more than a day’s use whether you are browsing the internet or capturing life’s best moments with its ultra-clear AI triple-camera set up. The OPPO A16 is priced at INR 13,990 and will go on sale on Amazon and mainline retail outlets from 20th September.     “The OPPO A16 balances style with function. Its trendy design makes it flaunt-worthy, while its large battery lets you end the day with power to spare even after a full day of camera use, along with hi-definition video entertainment thrown in for good measure,” said Damyant Singh Khanoria, CMO, OPPO India.   5000 mAh Battery – Power in your hands With a 100% charge of the OPPO A16’s 5000mAh battery, one can expect up to 34 hours of call time or 21 hours of YouTube video playback. Moreover, its Super Nighttime Standby mode consumes as little as 1.21% power in 8 hours.  For greater safety, the device’s ‘Smart Temperature Control’ monitors the heat that is generated while the device is on charge and reduces the charging current if it is found to be too high.    A large screen for better viewing The OPPO A16’s 16.55cm HD+ waterdrop LCD screen—with Eye Care mode—allows you to enjoy your favourite entertainment all-day long with its sunlight and moonlight screens that dim and brighten automatically based on your ambient lighting conditions.  With time, its ‘AI Smart Backlighting’ learns about your environmental conditions to provide you with a "customized" smart backlight experience. The Black Screen Mode offered in A16 is especially useful for   Features OPPO A16 Mobile Platform MediaTek Helio G35 RAM+ROM 4 GB + 64 GB Display 16.55 cm HD + LCD screen 1600 x 720 pixels; 269 PPI 88.7% Screen to Body Ratio Front Camera •       8MP Rear Camera •       13MP Main Camera •       2MP Depth (Bokeh) Camera •       2MP Macro Camera Unlock Face Recognition + Side Fingerprint Unlock Battery Life 5000mAh Capacity Smart battery protection Network 4G/3G/2G ColorOS ColorOS 11.1 based on Android 11 watching long videos. By turning your screen black while playing a video, you not only conserve battery, but will also be able to use online video apps to stream music at the same time.    Shoot like a Pro For the click-happy, the OPPO A16 packs a 13MP main camera with 2MP Depth (Bokeh) and a 2MP Macro snapper. Once you have captured the moment, you can head to the Dazzling Mode to make your shots pop on your Insta feed.  The camera app lets you balance saturation and brightness, adjust the color levels manually, or choose from 15 filters for quick photo post-production.  Its 8MP front camera lets you take clear selfies, while its AI Beautification on both—front and rear—cameras beautify everyone in the shot by adjusting and smoothing skin tones.    Smooth Experience. Big Storage The OPPO A16 comes with up to 4GB RAM and 64GB storage, as well as support for a Memory Expansion Card up to 256GB. The handset supports Dual Sim and Dual Standby so you can switch between two phone numbers. Additionally, Dual Channel Acceleration lets you seamlessly swap between a mobile network and Wi-Fi without interruption.  Moreover, its Idle Time Optimizer auto-analyses the phone for junk files and cleans it up while you’re asleep so your phone can run smoothly the next morning.    Designed to make an impression The OPPO A16 sports a compact build—163.80mm long, 75.60mm wide, 8.40mm thin—and weighs just 190g. It comes in two colors: Crystal Black and Pearl Blue. Its laser-engraved, vacuum-plated frame comes with a metallic sheen that makes it look premium.  The handset carries an IPX4 splash-proof rating, and each device is put through precision quality tests, including drop, radiation, climate, and signal. It passed 50+ production process controls, 130+ ultra-rigorous reliability, and 320+ experimental tests.    ColorOS 11.1 The OPPO A16 runs on ColorOS 11.1 over Android 11 and comes with features like FlexDrop, which allows you to keep apps open in full screen as floating windows. Its System Booster reduces lag by 18%. Features such as UI First 3.0 and AI Startup Optimizer make the animation start time for apps more efficient, while Background Freezing and Dex2oat 3.0 allocate resources efficiently to background processes; Athena 3.0 cleans up memory to improve overall performance.  Features like private safe and app lock enhance the privacy and security functions of this smartphone. Market Availability OPPO A16 is available starting 20th September in India and will come in two colors – Crystal Black and Pearl Blue. OPPO A16 will be available with 4GB memory and 64GB storage at a retail price of INR 13,990 at Amazon and Mainline Retail Outlets.   Offers While purchasing the OPPO A16 from mainline retail outlets near you from September 20th to 30th 2021, you can get some exciting offers. OPPO is offering up to INR 750 cashback on leading bank cards i.e., HDFC Bank, ICICI Bank, Kotak Bank, Standard Chartered Bank, Federal Bank, BOB. Also, you can avail Easy EMI options from financers like Bajaj Finserv, IDFC First Bank, HDB Financials, TVS Credit Finance, Home Credit, Mahindra Finance. Customer can even enjoy instant cashback up to INR 1500 by purchasing it from Paytm. If you’re buying this phone from Amazon, you can get a No Cost EMI up to 3 months, instant bank discount of INR 750 on credit card, debit card, as well as credit card EMI via Citi Bank.   

The new OPPO Enco Buds, packed with features such as 24 hours of high-quality concert-like music playtime, AAC Audio Codecs and AI-based intelligent call noise-cancellation technology, will be available starting 14th September, exclusively on Flipkart, at an exciting launch offer price of INR 1,799. The launch offer will last for three days, from 14th September to 16th September, after which it will retail at INR 1,999 in India.   The OPPO Enco Buds TWS case pack a long-lasting 40 mAh (earbuds) / 400 mAh (charging case)battery that can support 24-hours of music playtime when fully charged and is also IP54 rated dust and water-resistant. These TWS earbuds use a 2-layer composite diaphragm as well as the AAC (Advanced Audio Coding), a high-definition audio transmission protocol, for crisper sound and AI-based intelligent call noise-cancellation feature that efficiently blocks background noises when you are on phone calls. Other features include Open-Up Auto Connection, and intuitive touch controls. The OPPO Enco Buds are specifically designed for users who want to upgrade from their wired- and traditional Bluetooth earphones to their first truly wireless earbuds without compromising on superior features and great design. This budget offering packs AI-based call noise-cancellation technology with 24-hour battery life and is built for users who want to upgrade from their wired- and traditional Bluetooth earphones to their first truly wireless earbuds.  

  After unveiling a slew of innovative products, Indian baby and mother care brand Mother Sparsh has now introduced an all-new complete hair care range for the little ones infused with the goodness of nature. The novel hair care range for kids launched by Mother Sparsh – comprising Brahmi Hair Lep for Kids, Brahmi Hair Oil, Brahmi Hair Shampoo and Brahmi Hair Conditioner – is essentially an Ayurvedic solution that gently soothes itching and reduces the appearance of flaky dandruff, thereby ensuring holistic care little one’s tender scalp.   Speaking about the brand’s latest innovative offering, Mother Sparsh co-founder and CEO Dr Himanshu Gandhi said, “Dandruff affects people of all ages, including kids, who have a delicate scalp and are more prone to damage. The condition at times gets worsened by hours of outdoor playtime in dust and sweat, leading to dandruff and dry scalp. The Ayurvedic herbs & precious oils encapsulated in Mother Sparsh Brahmi hair care range for kids soothe the irritating and flaky scalp by controlling dandruff. What they leave behind is a moisturized and healthy scalp.” He further said that the wellness of kids’ hair & scalp can be confirmed only if a proper regimen, including shampooing, conditioning, oiling and nurturing, is adhered to.   The range introduced by Mother Sparsh consists of a first-of-its kind Brahmi Anti-Dandruff Hair Lep for kids, which is crafted using ingredients like Brahmi, Tulsi, green tea, coffee, Mulethi and Shikakai that gently exfoliates hair follicles and boosts hair density. The Brahmi Hair Shampoo for Kids with curry leaves, aloe vera, Neem, ginger and Tulsi extracts acts a mild natural cleanser while Brahmi Conditioner for Kids with shea butter, Bhringraj, Amla and Japa Pushpa makes the tresses feel full and healthy. The Brahmi Oil for Kids is an ultra-enriching blend of Bergamot, Lavender, Rosemary, Ginger, Neem, Kari Patta & other pure herbs and oils that work from root to tip to counteract dandruff & itchy scalp.   The Brahmi Hair Care range for kids is yet another offering by the rapidly growing D2C brand that has over the years offered a host of innovative products to solve specific needs of babies and millennial moms, including diaper-induced skin conditions to post-pregnancy hair loss.  

  Further mitigating the threat of COVID-19 while extending support to local communities, Honda India Foundation (the CSR arm of all Honda group companies in India) organised a 2-day Health Check-up Camp and Community Vaccination drive at Covid Isolation Centre, Naurangpur, Gurugram (Haryana). Earlier during the 2nd wave of Covid, Honda India Foundation set up, temporary COVID Care centers in Haryana and Rajasthan. Managed under expert supervision of trained Doctors and medical staff from Doctors for You (a pan India humanitarian organization), the camp was successfully executed as per health guidelines from district administration and Haryana government in the presence of Dr. Sandeep Gupta,  Chief Medical Officer, Primary Health Services, Kasan, Manesar, Gurugram (Haryana).   The 2-day health check-up & vaccination camp witnessed more than 900 individual walk-ins. While the health check-up facility was availed by more than 500 citizens living in the nearby localities, the vaccination drive covered close to 450 people during the programme.   As part of its ongoing efforts to facilitate healthcare and contribute towards nation’s fight against COVID-19, these centers have provided primary health services, free OPD consultation and medicines to over 1,200 residents of Naurangpur (Haryana) & Tapukara (Rajasthan).   Ensuring health & safety of citizens, COVID care centers, Community vaccination drive & health check-up camps by Honda India Foundation have extended healthcare & support to more than 2,100 patients till date. As a socially responsible corporate, Honda is determined to take every possible step for the safety and well-being of all stakeholders and community.

 Asia's providers of comprehensive environment management services wins the PRCI Chanakya “Best HR Initiative of the Year-Environmentally Sustainable CSR” award for National and International Achievers 2021. The Award was received by Dr Sujiv Nair, Chief Human Resource Officer, REEL through the hands of the Chief Minister of Goa Shri Pramod Sawant, today during the 15th Global Communication Conclave Organized by PRCI at Hotel Fern Kadamba, Goa.    Speaking on the success, Mr Goutham Reddy, Managing Director, Ramky Enviro said -  “We tap into the pain points of socio - environment gaps to align them to our sustainability goals. Similarly, we recognize the loopholes in society while bridging the gap between the privileged & the underprivileged. Ramky Enviro also acquired a prominent space at the Confederation of Indian Industry (CII) National Award for Environmental Best Practices (EBP) through our Large Scale Compressed Bio Gas Plant being recognized as the ‘Most Innovative Project’. While we are exploring the opportunity of converting few diesel engines into CNG engines for trials through our Bio Gas plant at HIMSW, It is an absolute delight to have this unique project recognized at such an eminent platform. This encourages us to take our products & services to another notch with each passing year through constant innovation. Our Covid relief services bagged the ‘COVID 19 Excellence Award’ in the Environmental Management System (EMS) Sector at the Forbes Magazine listed, Global Safety Summit 2021. We have handled over 10,000 tons of COVID-19 waste, leaving no stone unturned to ensure that the cities are being kept away from the fatal COVID-19 waste. We shall continue to innovate & use technology to establish better waste management practices & methods eradicating any negative consequences of waste mismanagement.”    Highlights of the CSR initiatives by Ramky Enviro: • Enabling Social Projects that focus on making a positive contribution to society through high impact sustainable programs for benefitting the communities located around Ramky Enviro Sites across the country  • Thrust Areas include Health ( special focus on Covid relief), Rural Development, Natural Resource Management, Education and Skill Development. • The impact of these CSR programs are measured against the SDG Goals and quantified on the thrust areas using the REES Framework for sustained and continued development by an independent agency. • The beneficiaries of these CSR initiatives include Students, Farmers, Villages, women and youth across India   In the last few years, Ramky Foundation part of Ramky Enviro has been in the forfront and has provided scholarships to more than 500 meritorious children across India, developed Infrastructure of more than 15 schools, constructed toilets for 200 families, installed more than 15 RO Plants, introduced sustainable agriculture to 400 farmers, provided skills to 500 women and youth and economically empowered Women Safai Karmacharies and Waste Pickers in collaboration with several partners Ramky Enviro's efforts have been recognized through various awards & recognitions. The company has initiated various CSR activities across the nation during the Pandemic to help drive positive growth in the Nation.   Adding to their successive recognitions, Ramky Enviro also got recognized for  The ‘Most Innovative Project’ by the Confederation of Indian Industry (CII) National Award for Environmental Best Practices (EBP) for the Large Scale Compressed Bio Gas Plant and  The ‘COVID 19 Excellence Award’ in the Environmental Management System (EMS) Sector at the Forbes Magazine listed, Global Safety Summit 2021 for the unparalleled contribution to raising the safety & cleanliness bar of the country through efficient management of the deadly Covid-19 waste. 

  ABP Majha has launched a special donation drive called ‘Bappa Majha Dukhharta Balkancha’ in partnership with Child Rights & You (CRY). This initiative will encourage the viewers of ABP Majha to generously donate to the cause of helping young children who have been orphaned, abandoned, or lost a parent due to the Covid-19 pandemic.    The pandemic has crushed the existences of numerous youngsters the nation over. In Maharashtra around 15,051 children have lost either one or both parents to COVID-19- making it one of the most noticeably awful hit state for kids. To this end, Bappa Majha Dukhharta Balkancha has been wanted to resolve the issues looked by the youngsters in the fallout of losing a parent, with the help of CRY.   Speaking about this campaign, Mr. Avinash Pandey, CEO, ABP Network said, “We are pleased to be partnering with CRY for this year’s Ganesh Chaturthi campaign. This partnership makes this year’s celebration even more enriching. We are committed to our longstanding pledge of being in service of the needy. Through this special programming, we are aiming to gather donation for the welfare of children who are the future of our country. COVID-19 has had a devastating impact on the growth of our children, and we are happy be able to do our bit to help nurture them.”

   Vedanta's Iron Ore Karnataka (IOK), under the umbrella CSR initiative that is, Alternative Livelihood Opportunities Project (ALOP) have launched 'Green festival' at Hireguntanur village. With an aim to promote agroforestry among the village community, Over 400 saplings were distributed among villagers in the distinguished presence of Gram panchayat members of Hireguntanur village, Dyamlamma temple Sameethi members, school SDMC, representatives of Bharatiya Agro Industries Foundation (BAIF) & Vedanta- Iron Ore Karnataka Division.   ALOP an umbrella CSR project of Vedanta – Iron Ore Karnataka in association with NGO partner Bharatiya Agro Industries Foundation (BAIF), is focussed on the larger objective to create  sustainable livelihood opportunities with major emphasis on giving boost to Agriculture and agri-allied livelihood opportunities. The unique concept of 'Green festival' aims at the promotion of culture of planting trees with community participation in order to make plantation, an integral part of their lifestyle in a way that it should become occasion like other festival for the community and enhance the green cover.      Speaking about the initiative Mr. Sauvick Mazumdar, CEO- Iron & Steel Sector, Vedanta Limited said "We believe in the holistic development of communities and our ALOP project is one of the important CSR initiative to drive our objective of creating sustainable livelihood opportunities for the community from Chitradurga and periphery. Our aim is to contribute towards the larger Goal of "Aatmanirbhar Bharat" through our structured CSR interventions with utmost focus on skill development & giving boost to Agriculture & Agri. allied activities among the communities around. "   Sharada N, Grama panchayath member, Hireguntanur village appreciated 'Green Festival' initiative and said "Vedanta Limited along with BAIF organized a Green festival in Dyamlamma Temple, Hireguntanuru Primary School and Hireguntanuru Secondary School aiding in the afforestation efforts. During the festival the participants pledged to plant minimum of 10 saplings per person every year. Planting trees in our village will help in reducing air pollution and provide better watershed management. The event was very well organized and will bring greater impact in the community & environment. I thank them for such an event and request them to do the same in other surrounding villages”   Mr. Krishna Reddy, Director- Iron Ore Karnataka, Vedanta Limited quoted "At Vedanta Iron Ore Karnataka, our aim is ensure the Socio- Economic upliftment of the communities around and create the maximum value for all our stakeholders. Project ALOP is driving our endeavour to ensure the holistic development of communities around with utmost focus on creation of sustainable livelihood opportunities."    Iron Ore Karnataka Division of Vedanta Limited, is supporting communities through various high impact development programs including COVID-19 care initiatives. Recently, company inaugurated two COVID field hospitals at Chitradurga & Hubli, adding 200 Bedded Medical infrastructure in the state of Karnataka to extend support to state administration for combating COVID. Vedanta Iron Ore Karnataka is reaching out the various section of society through numerous community development initiatives in the major thrust areas that is education, Livelihoods, skill development, Health & Sanitation, Infrastructure development, Agriculture.

Approach Communications and its political communications vertical, Approach Politics joined hands with leading hindi political magazine and publications group, Chanakya Varta as the PR & Media Partners for Maharashtra Governor Bhagat Singh Koshyari’s Book ‘Bhartiya Sansad Main Bhagat Singh Koshyari’ release in New Delhi & Dehradun.   The book was first released in Constitution club, New Delhi on 28th of August in presence of Maharashtra Governer Bhagat Singh Kaushyari, Union Ministers Piyush Goyal & Ashwini Kumar Choubey, Senior BJP Leader Shyam Jaju and Chankya Varta Editor Amit Jain. The New Delhi event was followed with Dehradun release on 30th of August in Hotel Madhuban where Chief Minister, Uttarakhand Pushkar Singh Dhami, Maharashtra Governer Bhagat Singh Koshyari, Senior BJP Leader Shyam Jaju among others was present.   Speaking on the occasion of the book release in New Delhi, the Governor of Maharashtra lamented the fact that, in present times, there was a deadlock in Parliament on most occasions instead of a constructive discussion on issues concerning the nation. He also claimed that some Opposition parties also did want important issues to be discussed and this was unfortunate. He observed that, during his term in Parliament, it wasn’t so and he expressed the hope that important discussions would happen in Parliament more often than deadlocks.   While talking about the book, Chief Guest and Union Minister Piyush Goyal stated said that it ought to be read by people so that they could realise that, in the past, the ruling parties and opposition together used to run the Parliament smoothly and decently. Goyal observed that most of the time, due to the insensitivity of the opposition, the time for parliamentary discussion was getting washed away due to the ruckus in the House. He claimed that this was not only very unfortunate but also an insult to the Parliament of the country. Goyal also praised Koshyari for his contribution in Parliament and said that he had raised crucial national and international issues from time to time. Union Minister Ashwini Kumar Choubey also shared his views regarding the relevance of this book. Senior litterateur and patron of Chanakya Varta Publication, Lakshmi Narayan Bhaala, Editor of the publication group, Dr Amit Jain, social worker Deendayal Aggarwal, CA Pramod Maheshwari and Yashwant Singh Negi were also present on this occasion.   In Dehradun Event, Chief Minister, Pushkar Singh Dhami, recalled his long association with Koshyari and said that he had learnt his lessons in politics as well as social service under the tutelage of Koshyari. He claimed that despite several occasions in the past when he felt somewhat disappointed with the decisions or indecisions of Koshyari, he later always realized that he was right and cared for everyone around him and the people. Dhami also credited the Maharashtra Governor for One Rank One Pension, and added that Koshyari had laid the foundation of One Rank One Pension while he was the chairman of the Petitions Committee. Speaking on partnering with the event & on the launch of Approach Politics, Omkar Tyagi, Director of Approach Politics, said, “we have just launched the specialized vertical for Political Communications & strategy consulting, Approach Politics. So We partnered with India’s Leading Political Magazine Chanakya Varta for Bhagat Singh Koshyari’s book release in New Delhi & Dehradun. The entire PR & Communications was planned by Approach Politics & Approach Communications. Approach Politics & Approach Communications will keep partnering with related events and subjects. Approach Politics will also partner with Chanakya Varta in all political events.”    Approach Politics is a Political Communications & strategy consulting vertical focusing on political parties and governments. The organization has already worked with political parties and government organizations in the past and handing entire PR, Strategy, Communications, Digital, Media, Events, Mobilization, Research, Surveys and all other activities. Approach Politics is already having its presence in Mumbai, New Delhi, Dehradun, Gurugram, Chandigarh, Goa and Jalandhar.   Approach Communications bagged the ‘The Biz India 2010’ Award given by World Confederation of Businesses (WORLDCOB), an international organization, which for the first time awarded many Indian companies with this prestigious award. Approach Communications group was also awarded with Service Excellence by World Marketing Organization. Approach Communications Group also has a Films Productions and Celebrity Management company, Approach Entertainment. Approach Entertainment is a Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Company with its presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh & Jalandhar. Approach Entertainment is also having a Bollywood Newswire & Portal, Approach Bollywood. Approach Entertainment is an award winning films productions and entertainment marketing company producing films, advertising films, music videos and web series.

Medimix under Cholayil Private Limited, has executed a novel initiative to celebrate Ganesh Utsav this year in an eco-friendly way. To drive home a message of responsibility and safeguard the environment, the brand has carved Ganesh Idol on Medimix Ayurvedic soap, made of 18 herbs. The campaign video comprises the voice of renowned voice-over artist Ninad Kamat. The video intends to educate people and inculcate a sense of responsibility towards the environment while following the traditions.   In limited series production, Medimix provided more than 500 idols for the festival. The brand asked the audience to DM their address for sending the idol on a first come first serve basis. After receiving their idol, people performed all the puja rituals and subsequently immersed the soap idol in a bowl. A lot of users posted photos and videos on social media platforms exhibiting how they switched to an eco-friendly Ganesha with the help of Medimix soap.   The brand endeavours to encourage people to get closer to nature and celebrate the festival responsibly. The soap idol was used as an alternative to normal idols that are usually made from Plaster of Paris and are not eco-friendly at all; degrading the quality of water bodies and affecting aquatic life. After the merriment is over, the Medimix soap idol was immersed in water which was then used to wash the hands of the underprivileged giving them 99.99% germ protection, just like the quality of ‘Vighnaharta. The campaign has been executed and conceptualized by Grapes Digital.   https://www.instagram.com/p/CT422mdIyZ8/?utm_medium=copy_link   Speaking on the campaign, Ashish Ohlyan, Head of Marketing, Cholayil Pvt Ltd, said, “With the campaign, we want to make people aware that there are more sustainable ways of celebrating the festival. There is a need to foster a love for the environment. Every year with the onset of Ganesh Chaturthi, our hearts get filled with immense joy and excitement, that exuberance and spirit are needed the most when we mark the end of the festival. We want to encourage people to switch to nature-friendly options for a better future while relishing the festivities. Being one of the largest ayurvedic brands, we’re doing our bit for nature ".   Rajeesh Rajagopalan, National Business Head- Grapes Digital, said, “In many states, the govt has imposed restrictions in the lieu of pandemic which is need of the hour. However, we don’t want the festive spirit amongst people to be drowned out by the pandemic. We wanted to create something that consumers can easily switch to and celebrate the festival with utmost happiness. Hence, we created this campaign for the brand. The best part of the campaign is that the immersed idol will be further reused for washing hands".   The Medimix soap is enriched with the unique combination of 18 ayurvedic herbs which helps in germ protection and ensures that they are gentle and soft on the skin, leaving the hand smelling fresh, soft and clean. YouTube link-https://www.youtube.com/watch?v=6CqTed93pgY    

 After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has bagged the mandate of social media management for SBI General.   As part of their mandate, Tonic Worldwide will be managing the social media platforms and will be crafting integrated digital creative strategies for the brand.   SBI General Insurance Company Limited offers a wide range of general insurance products in the retail and commercial space at affordable prices to make insurance accessible to all individuals and businesses. The company offers a complete suite of products ranging from Motor, Health, Personal Accident, Travel and Home Insurance in the retail space and products like Aviation, Fire, Marine, Package, Construction & Engineering and Liability Insurance in the commercial space.   Speaking on winning the mandate, Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide, said, "It’s a pleasure to be associated with SBI General, the company has established a strong presence in the country. Our strategic and creative strengths will help us add value to the brands ambitions and business objective. We are looking forward to partnering the marketing team to help differentiate the brand in the cluttered category and build a modern and futuristic personality for the brand on digital and social so as to be relevant to the audiences today”   Shefali Khalsa, Head Brand and Corporate Communications, said, “With Tonic Worldwide’s digital first and data driven strategic thinking abilities, we aim to build a futuristic presence for the brand on Social Media and be relevant to the evolving consumers, consisting of traditionalist and Modernists both. We look forward to doing some innovative work that resonates with SBI General’s ethos. With an experienced team, I am confident that together we will not only build on the vanity metrics of engagement, but build on a growth story for the brand”   The account is being handled by the agency’s Mumbai Office.  

Simplilearn, the online Bootcamp for digital economy skills today, announced the launch of its brand campaign, Ambition #CannotBeLockedDown. The campaign celebrates the inspirational spirit of individuals around the world who’ve steadfastly pursued their ambitions even during the current global pandemic. This digital-first campaign will be launched across multiple digital platforms, print and television.   The theme of the campaign focuses on how ambition and determination can enable individuals to rise to their fullest potential despite the challenges they face and grow beyond the restraints of the current time. With the world struggling to move ahead due to the uncertainties and distraught caused by the pandemic, many people feel anxious, and stuck in their lives. This campaign encourages all of us to seize the moment for personal advancement, and to find joy in a time of worry and uncertainty. One of the versions of the campaign features an NRI in America, highlighting how this is a shared experience for Indians at home, and abroad.  The campaign by Simplilearn has been conceptualized and executed in partnership with the creative agency Bluebot.   Speaking about the campaign, Mark Moran, Chief Marketing Officer, Simplilearn, said, “As a leading online Bootcamp, we are happy to launch this campaign to inspire all of us not to give up hope and to dance ahead towards success. We look forward to encouraging professionals everywhere to continue growing their skills, with the message that Ambition #CannotBeLockedDown.”   As part of the campaign, the company launched three ad films highlighting the success stories of aspirants who completed a Simplilearn certification program during the pandemic. The films portray the stories of three individuals from Seattle, Chennai, and Mumbai, respectively. Despite being stuck in their homes, they manage to successfully complete Simplilearn’s Bootcamp certifications to achieve immediate career success in the form of salary hikes or the job of their dreams. Shot in a home-work setup that is commonplace today, the ads bring out the joy each of them feels on realizing their ambition, with a peppy background score created by Mumbai-based music composer and producer Michael McCleary.   Commenting on the Simplilearn campaign, Carl Savio, Chief Creative Officer and founder, Bluebot Digital, said, “If the pandemic has taught us one thing, it’s that the power of the human spirit is indomitable.  Millions of professionals displayed courage and used this year and the last one wisely to prepare for a brighter tomorrow with Simplilearn’s world-leading courses. This campaign is a testament to them and the brand."     Links to the ad films: Seattle - https://www.youtube.com/watch?v=nDFoToVzLIY Chennai - https://www.youtube.com/watch?v=VWJMlG_5Pdk Mumbai - https://www.youtube.com/watch?v=Q6SjI_wd56o

Fantasy is extremely interlinked to Indian Sports and its legacy. A significant chunk of popularity is with cricket that has been the ruler and national pride of Indian Sports. Fantasy which is often played using the internet, engages players on creating proxies where they assemble virtual or imaginary teams of real players playing real professional sports. Children in India have grown up for generations playing board games with parents, grandparents, siblings, and friends. But today Millenials are overwhelmed with how technology is facilitating the love for online gaming. In the current times fantasy gaming is driving a shift towards a transformed digitization. This trend is leading to more engagement between the fans with the top gaming platforms as IPL is nearing. Fantasy gaming platforms are ready to lock horns during the Indian Premier League. Gaming platforms are preparing to engage more users during the two months, with new in-app features, sign-up bonus, virtual meet-and-greet sessions with cricketers, and contests. Ahead of IPL these are the top five fantasy gaming platforms you can try your hands on Dangal Games: Founded by Varun Mahna, Varun Puri, Shashwat Jain, Karan Gandhi and Manan Sobti the India-based leading unified gaming platform is a flagship product of Xeta Networks Pvt. Ltd. Established in 2017, it has completed its third year and this year it has engrossed their customers yet again with a safe, reliable and fun ecosystem along with a completely hassle-free gaming environment.   With love for cricket running deep inside every kid, Dangal Games is the champion which has increased fan based engagement. While playing games too, players win real cash. Providing an avenue for fans to engage with the fantasy cricket game, users can experience the real thrill of playing fantasy cricket on the app anytime anywhere. The best part is that if one is not ready to play main matches players can boost their winning morale by playing practice or trial matches. The safe and secure platform allows you to enjoy fantasy cricket at your leisure and allows you to become a skilled gamer at the same time. Dream 11: With a motivated will to explore the Fantasy gaming sector Dream11 was founded back in 2008 by two young and talented co-founders Harsh Jain and Bhavit Sheth. Known as the pioneer in the fantasy gaming segment Dream 11 was the first Unicorn to enter the Fantasy gaming segment. Developed and conceptualized by a Mumbai Based company the platform opened up invitation for players to not only participate in Cricket Fantasy Leagues but also be an equal participator in Football and Kabaddii.Dream11 explores the fantasy side of gaming, allowing gamers to create virtual teams with a huge vote of confidence. Users wins cashes depending on how the selected team performs. Dream 11 has created the Fantasy Sports segment in India to drive digital engagement of real life sporting as well as connect users with the sports they love.     MPL: Sequoia Capital-backed fantasy gaming and esports platform Mobile Premier League (MPL) has found success in India with its gamut of Fantasy gaming products. The online gaming platform offers 60+ games keeping the experience fun while offering a variety of tournaments and 1v1 battles around the clock. Family and friends earn cash every time they join the app. The platform is known for putting an interesting spin in the online gaming world preparing to engage more than a million users each month especially with the meet and greet virtual session with cricketers, families and friends. The company also give its full time to developing a full suite of esports and live streaming capabilities. MPL founded by Sai Srinivas and Shubh Malhotra is a gaming company with a winning culture that provides both a top-class gaming experience for users and an unmatched distribution for developers. Halaplay : The platform mainly caters to Kabaddi, Football and Cricket Fans. Founded by Vikash Mittersain and Nitish Mittersain in 2000, Halapaly is a diversified gaming and sports media platform with a presence in India and global markets such as Africa and North America. The company is a pioneer of interactive new age gaming experience along with building a specialized gaming ecosystem for players to massively engage with. Products such as World Cricket Championship, Carrom Clash are some of the favorites among the gaming masses. Being the subsidiary of Nazara, Halaplay is a daily fantasy sports platform where gamers arises out of a user's exercise of superior knowledge  

  KRAFTON, Inc., the creators of PUBG: BATTLEGROUNDS, today announced that PUBG: NEW STATE has officially secured more than 40 million pre-registrations* on Google Play and Apple’s App Store following its second successful Alpha Test in 28 countries last month. KRAFTON, Inc. also recently opened pre-orders in India, which contributed to the surge in pre-registrations.   The company also announced that it will formally reveal PUBG: NEW STATE’s official launch date in October.   “We’ve been able to achieve this level of success because of fan enthusiasm globally and their belief in PUBG Studios work,” said Minkyu Park, Executive Producer of PUBG: NEW STATE. “We’re now focused on taking the valuable feedback we received during PUBG: NEW STATE’s Second Alpha Test and polishing the game before its official launch later this year. We are devoting all our resources to ensuring PUBG: NEW STATE meets the expectations of our fans, both in terms of entertainment and stability.”   Developed by PUBG Studios, pioneers of the battle royale genre and creators of PUBG: BATTLEGROUNDS, PUBG: NEW STATE will launch as a free-to-play experience on Android and iOS in 2021. PUBG: NEW STATE recreates PUBG: BATTLEGROUND’s original Battle Royale experience, making it the most realistic battle royale game on mobile. For game info, please visit http://newstate.pubg.com or follow on social media at Twitter, Facebook, Instagram, and YouTube.   * Android pre-registration does not include China or Vietnam

    SBI General Insurance (SBIG) today launched its signature tune, thereby establishing its sonic brand identity. The newly launched musical id is a delightful symphony that encapsulates modern and forward-looking attitude. The company’s musical id is envisaged to create a deep and multisensory experience for its customers and thereby amplify its key messaging of trust and support. The music id will act as the brand’s signature tune, thereby integrating the tune in digital touch points. This sonic tune is a celebration of SBIG’s new brand identity which was launched last year. Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance shares, “Sound has great power and can connect with people at a deeper level. Our musical logo is designed to succinctly convey and resonate SBIG’s brand presence and underline the brand promise of “Suraksha Aur Bharosa Dono”. The sonic derived and launched is vibrant and energetic, indicating that SBI General as progressive.” SBI General having a strong foundation with multiple milestones, this new sonic identity will be another milestone in the trajectory. Link of the sonic tune: https://www.youtube.com/watch?v=7KgDorVyCnU

     Truke has launched India’s first gaming-range TWS, the Born to Game series comprising the novel duo of gaming TWS, the BTG-1 and BTG-2. The products especially aim to make the virtual gaming experience richer and par excellence for the mobile gamers. For the purpose, to bring the messaging out to the right audience, the brand has collaborated with popular gaming creators Alpha Clasher, Antaryami, Classified YT, GodNixon, and Kronten, listed under the roster of Trinity Gaming, sharing their experience about the product with their loyal fan base.   Pankaj Upadhayay, Founder & CEO, Truke, said, “In the past one year of our operations, we have received an overwhelming response from our customers who have used our products and have become advocates of our product quality and durability. It is because of their continuous support we have been able to capture significant market share in TWS category in India in just one year.” He further added on the collaboration with creators by saying, “We are also glad to associate with Trinity Gaming to support us with their start gaming creators who have successfully pushed the product to the audience we specifically service to. These creators have got first-hand experience and shared their feedback about the product with their loyal fan base - via sharing their experience of using the newest launch products on their official YT channels and story swipe ups on Instagram. With the best gaming content creators on board, we believe to have extended our reach.” With the Covid-19 the esports gaming sector has seen a huge rise and even brands have witnessed the overwhelming response these gamers/creators receive from their fan base which has resulted in building interest among brands to explore brand collaborations.  Brands are targeting more and more gamming content creators for more digital impact and their high audience engagement and loyal fan base fuels a brands ambition to reach their target audience.   Commenting on the association of the brand with the creators, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming said, “I am proud that our creators are been recognized and considered as a medium to reach the people. The mass popularity these gaming content creators enjoy and the loyal followers they are privileged to have, have attracted brands to associate with them. Truke is a true to gamers product and the collaboration fits best for both, the brand and the dynamic gaming content creators of this age. Trinity is proud to nurture these talents and supports them to achieve their professional goals” The product is packed with specifications like strong battery life, Premium Sound Quality, Gaming-centric features and a tribe design giving it a superior look and high-quality music and gaming experience to users. It could become a handy gadget to anyone from the esports segment who wants to leverage their gaming experience.    Below is the review of gaming content creators using the newest Truke’s earbuds on their official YT channels:   GodNixon Gaming (1.62M subscribers) - https://www.youtube.com/watch?v=Wx3VNh2WAjM Kronten Gaming (2.17M subscribers) - https://www.youtube.com/watch?v=-wD-YKgaLIM&t=62s Classified YT (2.39M subscribers) - https://www.youtube.com/watch?v=JT8Lhe3NwlY&t=16s Alpha Clasher (1.63M subscribers) - https://www.youtube.com/watch?v=GRRE63e9dK8&t=51s Antaryami Gaming (3.25M subscribers) -https://www.youtube.com/watch?v=JEzNRBiQ2fY&t=58s