May 10 2021
As India fights a fierce battle against the pandemic, on the occasion of Mother’s Day, Kotak Silk is putting the spotlight on #MomsOnDuty and their steadfast & unwavering commitment to serve those in need. The videos can be accessed here - #MomsOnDuty.
The campaign features two women – one is a doctor, the other runs a home tiffin service. In a tribute to mothers everywhere, the #MomsOnDuty campaign acknowledges their invaluable contributions during such a challenging time, caring for their own families, while serving so many more.
Elizabeth Venkataraman, Joint President - Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank said, “This crisis has uncovered brave hearts all around us. Each one doing their bit to help those around them. On Mother’s Day, Kotak Silk recognises all the passionate moms out there – they could be frontline heroes or playing a role behind the scenes. They are all warriors who are out to make a difference and we salute them.”
Kotak Silk is a banking programme exclusively for women, designed keeping in mind the banking and financial requirements of today’s woman.
The campaign has been released across all social media platforms to reach out to people through every medium, from every part of the country.
Link to video: https://www.instagram.com/p/COmQj8yBhSb/
Link to last year's Mother's Day videos:
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