Samsung Brings the Magic of Indian Folk Art to Your Living Room with The Frame TV; Introduces Indian Art to The Frame TV’s Art Store

Oct 22 2021

 

 

 

Samsung,has introduced local Indian folk and tribal art to the art store of its lifestyle TV The Frame, making it an even more coveted piece to own for the art connoisseur in you.

 

This new collection, which part of a growing library of over 1,400 pieces, covers art forms from across the Indian sub-continent reflecting the rich heritage of Indian artisans.

 

Samsung has tied up with Floating Canvas Company to revive appreciation of various Indian art forms. To make The Frame more exciting, consumers can avail a three-month complimentary subscription to the art store. The art works will be available on all models of The Frame TVs, which is a TV when it’s on and Art when it’s off.

 

“Displaying unique art forms that matches consumers’ personal style is a great way to give living spaces a distinct touch. Every region in India has its own rich and vibrant folk art and to give it a platform, we are happy to bring folk art to your home with The Frame, one of the most spectacular lifestyle TVs. With the TV as a centrepiece of our living spaces today, consumers want their TVs to enhance the aesthetics of their spaces as well as offer a premium cinematic experience,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

 

The art collection has been curated from across the wide expanse of Indian traditional folk and tribal art forms such as the Kalighat Paintings from Bengal; Cheriyal Scroll Paintings of Telangana; Madhubani Paintings from Bihar; Patachitra Paintings of Odisha and Bengal; Bhil art works from Madhya Pradesh; Maharashtra, Gujarat and Rajasthan; Baiga art works from Madhya Pradesh, Chattisgarh, Jharkhand and Uttar Pradesh; Warli Paintings of Maharashtra; Kerala Mural Paintings; Phad Paintings from Rajasthan; Gond art works from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chattisgarh and Odisha respectively.

 

Unbelievably stunning, The Frame has been tastefully designed to make your luxury living space more distinctive and allow you to make your own style statement with stunning and customizable bezel options that come in different colours to complement your surroundings. With the latest edition of The Frame, you can curate your personal art collection as well.

 

The Frame TV isn't just beautiful, it offers superior picture quality with QLED technology that enables life like colours, enhanced contrast, and impeccable details with 100% colour volume for an exceptional picture quality. The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI up scaling capabilities, and SpaceFit Sound that auto-optimises sound settings after analysing the environment of your room.

 

The Frame 2021 comes with a 3-year comprehensive warranty during festive period.

 

Price & Availability 

The Frame TV is available on Samsung’s official online store, Samsung shop, Amazon, Flipkart and at all leading consumer electronics retail stores across the country. Consumers buying The Frame TV on Samsung’s official online store, Samsung shop can avail up to 17.5% cashback on leading banks.

 

The 43-inch model is available for INR 59,990, 50-inch model is available for INR 74,990, the 55-inch model is available for INR 89,990, the 65-inch is available for INR 121,990, and lastly the 75-inch model is available for INR 364,990.

 

Detailed Features of Samsung The Frame 

Style Your Own TV: Change the ambience of your living space to suit your personal style. The latest version of The Frame allows you to customize it as you want. You can ‘make your own TV’ with easy-to-replace magnetic bezels that come in two different colors. The modern bezel design can go well with any home interior design and can make your place unique and classy.

 

Art Mode: The Frame gives meaning to TV even when it’s switched off. When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas.

 

Art Store: Through the Art Store, you can transform your TV into a picture frame that shows 1,400 artworks from around the world. Users can get access to a growing library of artwork from world renowned institutions by selecting an individual piece of art for INR 1,199 or subscribe to the full Art Store collection for INR 299 per month.

 

My collection: The Frame lets you easily upload and display your own photographs via your smartphone using the SmartThings app or a USB flash drive. You can also customize your family or travel pictures with 5 different mat layout options and a palette of 16 different colours to make it more realistic.

 

Slim Fit Wall Mount and One Invisible Connection: With Slim Fit Wall-Mount, The Frame hangs like a real frame on your wall and looks gorgeous from all sides and fits perfectly in your space. With one invisible connection, get rid of messy wires once and for all. The single, translucent cable seamlessly connects devices to your TV. You can finally find a more discreet place for your TV peripherals with the help of the One Connect Box.

See the world in QLED: The Frame delivers on the promise with 100% colour volume that shows realistic colours no matter how bright or dark the scene gets. The Frame is powered by Samsung’s own Quantum Processor 4K, an artificial intelligence engine and the result of over 30 years of world-leading semiconductor expertise. AI capabilities in both picture and sound allow it to learn, adapt and enhance to create a next-level viewing experience. With an additional set of warm tone LEDs, The Frame’s Dual LED backlight expresses more sophisticated colour tone combinations in your visuals, bringing every scene to life in full colour realism, enhanced contrast and improved viewing angles.

 

Intelligent sensors: The Frame comes with motion and brightness sensors. When you’re nearby, the motion sensor detects your presence and turns the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy. By detecting ambient light, the brightness sensor automatically balances the screen’s brightness and colour tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.

 

SpaceFit Sound: Using data generated from The Frame’s built-in mic, SpaceFit Sound analyzes both the room’s acoustics and its installation environment (Stand or Wall-mounted) and automatically applies the best audio settings. Put The Frame where you want and let SpaceFit Sound take care of the rest.

 

Q-Symphony: Feel the sound in harmony surrounding you orchestrated from TV and soundbar. Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers and providing you exclusive audio features.

 

Voice Assistants: You can talk to The Frame. The Frame works with Bixby and Alexa to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

 

Multi View: The Frame lets you watch 2 screens at the same time, so you can work out while streaming your favorite show or movie. Connect your smartphone and make sure you are doing the exercises accurately. Customize video size and audio options and take full control of what and how you watch.

 

Tap View: Don’t feel like listening to music through headphones or phone speaker? Give The Frame a light tap with your smartphone and watch Music Wall visualizations add ambience to your room while your music is played through the TV speakers for an enhanced visual listening experience.

 

Smart Home: The Frame can connect wirelessly with a wide range of smart devices and make them work together with the SmartThings App and One Remote Control. With AirPlay 2 also built in, you can stream or share content from Apple devices to The Frame effortlessly.

 

Solar-cell Remote & Eco-Packaging: Under the Samsung sustainability initiative, The Frame comes with a self-charging remote battery — the solar cell technology allows it to be charged by your indoor lights. The Frame automatically detects your external devices so they are ready to use the moment you connect them. Use One Remote for easy control of all your connected devices. Eco-packaging lets you recreate product packaging into useful items like cat house or bookshelf by simply cutting out the package as instructed and assemble it to create an amazing upcycled item.

 

Samsung TV Plus: The new line-up comes with recently launched Samsung TV Plus, which helps you enjoy free live streaming TV content with our virtual channels. Now you have a variety of channels to choose from and can find content for all interests that are currently in trend. No need to ask your friend which content is hot these days. Just tune in to Samsung TV Plus and find out.

 


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Digital

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This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
Nov 26 2021 By Admin
         Tata Sky, content distribution and Pay TV platforms is known to celebrate World Television Day with a new punch every year. This year the brand opened the gates of #JingalalaLand – an exhibition of popular souvenirs that reminds us of our beloved TV shows.   Tata Sky released a special video on World Television Day featuring some of the most memorable items which acted as a centerpiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and FRIENDS.   What made the campaign even more fun and relatable was participation of notable brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, Shorts TV etc. who engaged in a quirky social banter with Tata Sky. With punchy replies like ‘taking back BIGG BOSS ki ankh (eye) to keep an eye on FRIENDS who don’t pay on time’ from Paytm, to ‘Har ek show zaroori hota hai’ by Zee Theatre, to MobiKwik’s ‘It’s so easy to recharge the Tata Sky accounts, one can sit on their SOFA, enjoy their favourite shows, and by the time the COOKER whistles 2 times, the recharge is done’ - the amusing one-liners proved to be a delight for the netizens. The campaign generated a thumping response racking up engagement rate of over 7 lacs. Talking about their innovative take on World TV Day, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”   Angad Singh Manchanda, CEO; Co-founder of Chimp&z Inc said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realizing, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”  
Karnataka Puts Up A Tough Fight In National Blind Cricket Finals
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SIAM hosts 18th Lecture on ‘Future of Automotive Aftermarket Parts in India’
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News

Wafa App hits Top 20 Grossing Entertainment Apps in India
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       With an average rating of 4.59 globally and with over 3 million downloads in just a year, India’s biggest voice-centric social and entertainment platform, WAFA, gained its all-access pass to the Big-league as it hit Top 20th Grossing under Entertainment category. The app currently catering to its Indian users is now receiving a huge amount of traction from states like Maharashtra, Delhi, Rajasthan, Tamil Nadu, Telangana, Gujarat, and Karnataka to name a few.  "To reach the top 20 is an achievement. Our aim is and always remains to give our community an ideal user experience and a sense of belonging. Due to the hike in Internet usage among vernacular speakers, online purchasing of goods and services rapidly increased among Indian users, giving WAFA the chance to seize the opportunity presented by the growth of voice communities in India." Muhammed Aqib T P, Founder, Wafa further added.   Launched with a mission to build a voice-centric social gaming platform that is easily accessible to all users at their leisure with absolutely no sort of mise-en-scene, Wafa breaks the long in the tooth conventional norms. It connects users with similar interests and provides them with a platform to hear and be heard. Wafa aspires to tap into the world of a metaverse in the near future and provide its users with the best of all world virtual experience.  
This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
Nov 26 2021 By Admin
         Tata Sky, content distribution and Pay TV platforms is known to celebrate World Television Day with a new punch every year. This year the brand opened the gates of #JingalalaLand – an exhibition of popular souvenirs that reminds us of our beloved TV shows.   Tata Sky released a special video on World Television Day featuring some of the most memorable items which acted as a centerpiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and FRIENDS.   What made the campaign even more fun and relatable was participation of notable brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, Shorts TV etc. who engaged in a quirky social banter with Tata Sky. With punchy replies like ‘taking back BIGG BOSS ki ankh (eye) to keep an eye on FRIENDS who don’t pay on time’ from Paytm, to ‘Har ek show zaroori hota hai’ by Zee Theatre, to MobiKwik’s ‘It’s so easy to recharge the Tata Sky accounts, one can sit on their SOFA, enjoy their favourite shows, and by the time the COOKER whistles 2 times, the recharge is done’ - the amusing one-liners proved to be a delight for the netizens. The campaign generated a thumping response racking up engagement rate of over 7 lacs. Talking about their innovative take on World TV Day, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”   Angad Singh Manchanda, CEO; Co-founder of Chimp&z Inc said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realizing, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”  
Karnataka Puts Up A Tough Fight In National Blind Cricket Finals
Nov 26 2021 By Admin
       Karnataka puts up a tough fight in the Finals of the 4th IndusInd Bank Nagesh Trophy National T20 Cricket Tournament for the Blind 2021-22, in the match between Andhra Pradesh vs Karnataka that concluded on Thursday at Sri Arun Jaitley Stadium, New Delhi.   In the Title clash between Andhra Pradesh and Karnataka, Karnataka won the toss and decided to Bowl. Andhra Pradesh put up a strong 231 for 3 in 20 overs. Karnataka made a competitive chase and reached 204 for the loss of 3 wickets, falling short of the target by only 27 Runs.   Prakash Jayaramaiah who was the highest scorer for Karnataka with 119 Runs off 58 balls with an outstanding SL 205.17. Jayaramaiah has left everyone stunned with his performance by hitting back-to-back centuries in the league matches all the way up till the finals.   Chief Guest Meenakshi Lekhi, Hon’ble Minister of State for External Affairs of India while applauding the spirit of the players said, “I am amazed at the felicitous co-ordination of the organisers, sponsors, DDCA, British & Australian High Commissions and supporters for their generosity and firm belief in the spirit of our wonderful players. I extend my best wishes to the contending teams. I can be very judicious in my assessment without taking sides. I am excited about the Women’s Blind National Cricket Tournament due to be held in Bangalore next year. Our government has been putting in tremendous efforts to bring in the gender parity.”   This was the second time for team Karnataka to make their entry to the finals of the tournament since its inception in 2019. Whereas team Andhra Pradesh had reached the finals for the fourth time straight in a row.   CAB Andhra Pradesh won all its five league matches and remained at the top of the chart. CAB Karnataka won consistently 4 out of the 5 league matches and stayed ahead of the game.   The Cricket tournament was organised by The Cricket Association for the Blind in India (CABI) in association with the Samarthanam Trust for the Disabled. India currently holds the Blind Cricket World Cup T20 trophy, won in 2018.   This tournament will help in selecting key players for the upcoming International Championships. Overall, 56 probable players will be shortlisted. 17 players will be finalised for the world cup squad and will represent India in T20 World Cup.   400 visually impaired players converged on 6 Grounds in the National Capital Region (NCR) of Delhi to play an overall of 67 T20 matches between 16th – 25th November 2021  
SIAM hosts 18th Lecture on ‘Future of Automotive Aftermarket Parts in India’
Nov 26 2021 By Admin
        The Society of Indian Automobile Manufacturers (SIAM), the apex automotive industry body, organized the 18th lecture on ‘Future of Automotive Aftermarket Parts in India’. Considering National priorities on Atmanirbharta, Digitalization and making of Quality and safer products for customers, SIAM focusses on aftermarket products and services to bring about a 360 degrees evaluation of needs, challenges and possibilities around the following aspects: ·Quintessential Quality, ·Curb Counterfeit, ·Vocal for Local, ·Simplify Supply-Chain, ·Amplify Access,  ·Evaluate E-Commerce Basis the above mentioned pillars, two important aspects i.e. vocal for local and curbing counterfeit have been identified for deliberation. The lecture was graced by key industry players, industry members, market research bodies, and distinguished representatives from the media. The lecture comprised of two sessions, the first being ‘Vocal for Local’ with the theme ‘Leveraging Aftermarket and Auto Component PLI’ with theme presentation by Mr Saurabh Agarwal, Partner, E&Y. The session panel discussion was moderated by Mr Yashpal Sachar, Chairman, SIAM Aftermarket Parts Group & General Manager, Honda Cars India and featured eminent speakers, Mr Ramashankar Pandey, Chair, ACMA after Market Committee & MD, Hella India Lighting; Mr Mustafa Wajid, E-mobility and Charging Infrastructure, IEEMA; Mr Saurabh Kapoor, Managing Director, JSG Innotech. Mr Prashant K Banerjee, Executive Director, SIAM hosted the 1st Session.   Localization in the context of aftermarket opportunities and challenges including ease of business were some of the fresh perspectives discussed in the session. The 2nd session delved on safer mobility and challenges around counterfeiting from a fresh perspective of deploying new age technology, themed upon ‘Adopting New Age Technologies like IoT, AI & ML.’ with theme presentation by Mr Tanmay Jaswal, Founder & CEO, Chkfake followed by a panel discussion of experts, such as Mr Pankaj Monga, Partner & Practice Head, Brand Protection, Lall & Sethi; Mr Shaleen Agarwal, Founder & CEO, Garaaz; Mr Anubhav Amarnath, Founder & CEO, EngineCAL Technology; Mr Thomas Weiss, Founder & CEO, Authentic Vision. Mr Arpit Mahendra, Editor, Express Drives & Express Mobility, The Financial Express – Digital moderated the Panel discussion. The Session was hosted by Mr Anup Mohnani, Co-Chair, SIAM Aftermarket Parts Group and Head (Parts Division, Stellantis).   Speaking about the lecture, Mr Prashant K Banerjee, Executive Director, SIAM said, “Aftermarket issues are often less discussed despite knowing the fact that customer satisfaction viewpoint, safer, affordable & quality products and services are of paramount importance. In order to deliberate customer centric aftermarket issues, involving all stakeholders, SIAM intends provide a discussion platform wherein opportunities and challenges in the aftermarket sector to bring safer and delightful mobility experience to the society and masses at large”.   To take this journey forward, SIAM would continue to engage with the stakeholders bringing aftermarket issues and solutions to the forefront with mobility evolving as service.

TV

This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
Nov 26 2021 By Admin
         Tata Sky, content distribution and Pay TV platforms is known to celebrate World Television Day with a new punch every year. This year the brand opened the gates of #JingalalaLand – an exhibition of popular souvenirs that reminds us of our beloved TV shows.   Tata Sky released a special video on World Television Day featuring some of the most memorable items which acted as a centerpiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and FRIENDS.   What made the campaign even more fun and relatable was participation of notable brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, Shorts TV etc. who engaged in a quirky social banter with Tata Sky. With punchy replies like ‘taking back BIGG BOSS ki ankh (eye) to keep an eye on FRIENDS who don’t pay on time’ from Paytm, to ‘Har ek show zaroori hota hai’ by Zee Theatre, to MobiKwik’s ‘It’s so easy to recharge the Tata Sky accounts, one can sit on their SOFA, enjoy their favourite shows, and by the time the COOKER whistles 2 times, the recharge is done’ - the amusing one-liners proved to be a delight for the netizens. The campaign generated a thumping response racking up engagement rate of over 7 lacs. Talking about their innovative take on World TV Day, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”   Angad Singh Manchanda, CEO; Co-founder of Chimp&z Inc said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realizing, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”  
Watch the Russian cinematic masterpiece Coma on &flix
Nov 25 2021 By Admin
      Art sees no boundaries and barriers. The birth of a good art piece has never been confined to locations. Cinema has been known to transcend borders in case of both viewings as well as creation. The Russian fantasy and adventure film is proof of how cinema is now going beyond Hollywood and Bollywood. The film that has been created with advanced computer-generated imagery has been acclaimed worldwide for the eye-pleasing beauty that the audience gets to witness on screen. Zee English cluster in its commitment to bring to its viewers the best of worldwide cinema is all set to bring the Television premiere of Coma for its viewers through the property Flix First.   Coma takes the viewers into a strange land of suspense through the life of a young architect. After a mysterious accident, he comes back to his senses in a very odd world. He must find out the exact laws and regulations of it while he fights for his life and keeps looking for an exit to the real world. The film is the directorial debut of the famous VFX artist Nikita Argunov and stars Rinal Mukhametov in the lead role.   &flix, the premium destination for a truly enjoyable Hollywood experience has been entertaining viewers through the ling running property ‘Flix First’ that brings new masala premiers every week. As the channel prepares for Coma, the audience can also enjoy the South Korean thriller Peninsula at 1:00 PM and 9:00 PM on 28th November on &flix. Starring Dong-won Gang and Lee Jung-hyun. Set in a time that is a few years after a zombie outbreak in the Korean land, Peninsula shows the journey of a former soldier who manages to escape overseas and, in a mission, to go back he meets the survivors.   Enjoy the best television premiers on Flix First. Peninsula premiers on 28th November 1:00 PM with a re-run at 9:00 PM and Coma to debut soon on &flix  
Rakul Preet Singh and Aman Preet Singh launch an app for aspiring talent in film industry
Nov 23 2021 By Admin
        StarringYou is a democratizing platform that bridges the gap between an artist (in front of and behind the camera) and their dream! It helps aspirants overcome the hurdle of physical distances and boundaries. Audition from anywhere for any opportunity on StarringYou for Your Big Break. We help aspiring actors, directors, editors, writers, dancers, choreographers, and other professionals who wants to work in films make their dreams come true. We provide life changing opportunities in Indian Cinema on a level playing field, to budding artists all over the world. Rakul, Co-Founder says, “With StarringYou we are looking at building an ecosystem which is a one stop destination for all the aspiring talent we have in the country and globally. The app will have all the divisions and tie up be it music, casting, media & production houses, we’ll be working on all the aspects. Our aim is to build such creative partnerships with the talent that are looking for a platform to showcase their work.” “It’s a recruitment platform that is open to both, aspiring talent and talent hunters. It’s got exciting tie-ups with established production and media houses like Anti Casting, Pooja Entertainment, Hummara Movie, Luv Films, Venkatadri Talkies, Vision Celeb Hub, Suresh Productions, Music labels - Just Music and Salim Merchant to ensure that upcoming talent gets to work with the best in the film industry. And this is just the beginning”, adds Aman, Founder & CEO – StarringYou and also brother to Rakul. Time is everything. Make it count. Whether you're a 'Talent' or in the business of 'Employing Talent' you're just a click away. Download Starring You and SUBSCRIBE now to get discovered!
ZEEL celebrates World TV Day, reemphasizes #TVIsFamily
Nov 21 2021 By Admin
        ZEE Entertainment Enterprises Limited (ZEEL), media and entertainment powerhouse has today announced the launch of the second edition of its successful #TVIsFamily campaign to mark the occasion of World Television Day. This year, the company has introduced a quirky twist to the #TVIsFamily campaign by introducing peers of the television set – Radio, Mobile Phone, Laptop, Cinema, etc. highlighting the conversation between these gadgets on television’s special day.   Taking last year’s thought forward, the one-of-its-kind campaign aims to personify television and focuses on the ubiquitous role it plays in every family, be an undeniable presence through the highs and lows, the laughter and much more. The campaign further acknowledges the growing influence of other gadgets in users’ life for consuming content, before asserting that despite this, 765 million people across the country still spend an incomparable 903 billion mins watching TV every week.   Speaking on the campaign, Kartik Mahadev, Chief Marketing Officer, Content Business, ZEE Entertainment Enterprises Ltd. said, “TV has been the most trusted and preferred medium reaching 200mn households for decades now. We are delighted to roll out another edition of the #TVIsFamily campaign this year, wherein we have tried to bring to life the emotional connection that audiences have with television. Last year, the ad film received a phenomenal response from viewers who related to the bond they share with television. The introduction of television has been truly transformative and progressive for the global entertainment industry. For decades, television has provided a huge platform to creators, artists, and others by being an effective medium of taking their work to every household across the globe. With more and more mediums of entertainment and information emerging in the past few years, we wanted to bring to the fore how television will always have an undeniable chord with the viewers for generations to come.”   With the COVID-19 pandemic resulting in a nationwide lockdown in March 2020 and people being confined to their homes, the emotional connect of viewers with television has witnessed a significant surge. During such turbulent and uncertain times, with OTT players disrupting the entertainment industry, television remained the most preferred source of content consumption for Indians. The campaign is truly a tribute to television’s spirit of entertaining families, standing tall as a support system to help its family members navigate through these tough times.   The #TVIsFamily campaign aims to recognize the role of television as any family member by making it part of the family portrait picture. In line with this, ZEEL is building one of the biggest digital walls on its social media properties, sharing pictures of families recognizing television as an integral part of their lives. Along with participation from the viewers, the digital wall also includes the star cast from some of ZEE’s most iconic shows. From ZEE TV’s Kumkum Bhagya and ZEE Bangla’s Hruta to ZEE Keralam’s Neeyum Njanum and ZEE Telugu’s Rowdy Gari Pellam, the characters of multiple prime time shows have sparked social media banter around celebrating the small screen’s presence by posing for a family portrait with television. ZEEL kickstarted this inspiring campaign on 19th November with the introduction of fellow screens such as mobile, laptop, television, cinema, radio, etc. in the comic strip format, giving unique identities to each gadget, wherein the gadgets are seen sharing their competitiveness and envy about television’s recognition, despite playing their own roles in bringing entertainment to people. Following an integrated outreach strategy, the campaign successfully highlights that television a window into an alternate universe, an escape for viewers to a world where imagination goes beyond leaps and bounds.    

OTT

toothsi Becomes the Official Smile Partner For Bigg Boss Season 15 On Voot
Nov 25 2021 By Admin
        Dental tech platform that provides at-home smile makeovers, toothsi, has collaborated with India’s most loved reality show Bigg Boss on Voot. For the 15th season of Bigg Boss on Voot, toothsi has come on board as the official smile partner. As part of the partnership, Voot will curate exclusive digital interactive content which will be featured on the OTT platform. As a new age brand, toothsi is known to its viewers for its quirky and fresh content which is what Bigg Boss as a show is appreciated for.  As their Smile Partner, toothsi is all geared up to leverage Bigg Boss’ vast fan base and engage with a wider set of audience through IPs that captures the essence of both the brands. Bigg Boss’ multi-touchpoint offering will allow toothsi to spread awareness about its product ‘clear aligners', a convenient and comfortable alternative to conventional metal braces. Transparent and invisible to the naked eye, the clear aligners can make customers more confident about their appearance in social situations. toothsi's team of over 100+ in-house dental professionals who have designed and customized smile plans for their patients/customers. Following their Series A and Series B fundraising rounds of $5 million and $20 million, respectively, the firm is now seeking to widen its geographic footprint across the country in order to achieve more smile makeovers. The brand is currently present across 11 cities including Mumbai, Ahmedabad, Delhi/NCR, Chandigarh, Hyderabad, Bengaluru, and Pune. Made in India with the latest technology and German materials, toothsi Clear Aligners consist of a series of invisible plastic trays pre-programmed and customized through software to move a set of teeth in a specific manner.
Flipkart Video and Sikhya Entertainment Return With A New Season Of The Hit Crime Series: Kaun? Who Did It?
Nov 24 2021 By Admin
        Flipkart Video started the year with a bang by foraying into the interactive crime fiction category with the launch of Kaun? Who Did It? in collaboration with Guneet Monga’s, Sikhya Entertainment. The platform is set to end this year with a dhamakedar new season of Kaun? Who Did It? that combines the thrill of playing detective and the chance to win big, all at the comfort of your phone.   Over the last two seasons, lead characters detective Adi and inspector Malini cemented a strong relationship with the viewers with each hair-raising case. Reprising their roles, popular TV actor Sushant Singh will return as the show lead, Adi Bhagat and film and theatre actress Samvedna Suwalka as assistant police inspector Malini Bindre. Created by the talented director Umesh Bist, and written by veteran TV writer Sunjoy Shekhar, the new season is packed with gripping episodes that will leave audiences at the edge of their seats.   The last two seasons gave viewers spine-chilling moments including the finale of season two where Adi battles it out against time to decode the password to a bomb threat as the season culminates into a cliffhanger for audiences. This new season takes a 360-degree turn to focus on Adi’s archnemesis who makes a comeback with an evil motive to destroy the city. In addition, this season will also shed light on Malini’s secretive past and an even uncertain future. With the city under attack, will Adi find victory in his race to defeat his enemy? Audiences have a lot to unravel this season.   Commenting on the launch of the new season, actor Sushant Singh said, “I have worked extensively in films all my life across genres but when I signed up for Kaun? Who Did It? For the first season, it was more of a challenge for me to master interactive content format. Three seasons down the line, it just gets better and better. From my debut on OTT to learning how to engage the audiences as the show goes on, exploring such interesting storylines with each season is a joy. It’s a pleasure to work with Flipkart Video and Sikhya and I cannot wait for the audiences to tune in and get solving these mysteries.”   Actor Samvedna Suwalka added, “For me, personally and professionally, it’s been one of the most satisfying journeys to have worked on Kaun? Who Did It? From season 1 until now I have had the opportunity to work with and learn from Sushant sir and Guneet Monga while working on an ever-evolving interactive show format. Malini’s secrets from the past will take center stage this season and so this season was creatively challenging yet exciting for me and I cannot wait for my fans to experience the new twists and turns.”   Speaking about the return of the interactive crime fiction series with Flipkart Video, Guneet Monga, CEO, Sikhya Entertainment, said, "We're excited for the release of Kaun's season 3! The way the audience is consuming content these days has opened up many opportunities for creators to be more innovative and off beat. Kaun? Who Did It? as an interactive crime show, let us be versatile with our imagination and helped us build something completely unique for our audience.”   The show launching today on the Flipkart App will give viewers an opportunity to win exciting prizes by reading between the lines, solving mysteries and decoding cryptic clues along with the episodes, and of course, being a part of the Kaun? Who Did It? experience. Users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage. You can download the Flipkart App here: https://play.google.com/store/apps/details?id=com.flipkart.android&hl=en_IN https://apps.apple.com/in/app/flipkart-online-shopping-app/id742044692
Supari Studios, Post Office Studios and Keeda Media combine forces to form a brand new digital media network — Kulfi Collective
Nov 22 2021 By Admin
         Mumbai-based content studio, Supari Studios, alongside its sister companies Post Office and Keeda Media, have come together as ‘Kulfi Collective’ - a modern media network that brings together talent and technology to produce meaningful content that is shaping the cultural landscape for Gen Y & Gen Z audiences today. The exciting move comes at a time when the three sister ventures display a sturdy foothold in the Indian digital media ecosystem, having individually built a strong track record for themselves over the past nine years. Kulfi Collective is a diverse team of creators, who produce online video and virtual experiences that range from branded entertainment to original content and immersive new media. Link to the Kulfi Collective Launch video: https://www.youtube.com/watch?v=toUeAOH_NEg Supari Studios, their first venture, was founded in 2012 as a content studio that focused on helping brands create differentiated, relatable and scalable content for their audiences online. In 2017, the team set up their second vertical, Post Office Studios, recognizing a need to use technology to change the way online video content is produced. Post Office is now an award-winning immersive content and media-tech company focused on developing scalable, tech-enabled video content. The following year, the team ventured forth to set up their third vertical, Keeda Media, with the intent of building purpose-driven original content properties focused on the passions of young Indians. Under Keeda, the team launched Vitamin Stree (VS), a video-first content brand that is currently on a mission to reshape the narrative around gender & identity in India. The three verticals have now consolidated their strengths and insights from the past decade to create a parent entity known as Kulfi Collective that aims at operating and building brands and studios that function at the intersection of content, commerce and culture for an open, decentralized web 3.0. Embarking on this new journey, Advait Gupt - Co-founder & CEO - Kulfi Collective, said, “We’ve always believed that storytelling is a powerful tool to shape culture and through Kulfi Collective, we’re on a mission to make the world (wide web) a brighter place, one awesome story at a time. We are committed to building ideas that become a part of our cultural identities and telling stories that serve as a marker of our times.” Akshat Gupt - Co-founder & CCO - Kulfi Collective further added, “Our focus has always been to create meaningful, digital-first content for curious, passionate young audiences. With our three verticals coming together under a single umbrella, we are re-imagining the media landscape by building a community of creators who are leveraging technology to produce content that is both distinctive & relatable, across a range of formats and platforms.” Over the last nine years, the team at Kulfi has collectively produced over 10,000 minutes of clutter-breaking content that has been viewed over 1.3 billion times online for some of the most ambitious brands and platforms across the globe such as Red Bull, Google, Flipkart, Netflix, Warner Music, Disney+ Hotstar, Tinder, Spotify, Asian Paints and Cred among others.  
Hyderabad FC launches ‘Future Is Us’ on Hotstar
Nov 21 2021 By Admin
      Future is us, a docu-series capturing Hyderabad’ FCs journey during the 7th edition of the Indian Super League is now available on Hotstar. The eight-part video series showcases Hyderabad FC’s entertaining run during a COVID-affected ISL 2020-21 campaign which was played in a bio-bubble. The series covers all aspects of Hyderabad FC’s journey – from the team’s performance which led the club to finish at 5th position, narrowly missing out of a play-off spot apart from the challenges faced due to the pandemic, highs and lows of the during games and all the drama that entertained one and all. Commenting on the same, Varun Tripuraneni, HFC co-owner, said, “It’s a huge moment for us that ‘Future Is Us’ is now live on Hotstar. The journey that we had last season at HFC was a special one, and we felt that it was a story that needed to be shared. We received a lot of feedback on the first half of the series and now that we have it on Hotstar, all the fans can binge watch it right before our first game to get into the season-mode! We must thank FSDL, everyone in the Indian Super League team and the Hostar team for helping us through this, and we hope to build on this further.” Hyderabad FC is the first football club in India to launch an innovative video series on Hotstar to document their performance throughout a season. Their innovative content and narrative have helped them connect to the fans across the globe. Hyderabad FC is all geared to kick start the Indian Super League 2021-22 season with their first match against Chennaiyin FC on Tuesday, 23rd November 2021.  

Agencies

Siyarams Men’s Day engagement brings out the emotional side of User Generated Content
Nov 24 2021 By Admin
         Siyarams conducted a  social media contest inviting people to share the stories of men in their lives who have influenced their journey for the better. The contest received an encouraging response and garnered a reach of over  1 Lakh and 75+ entries within just a few hours of going live.   The entries received brought out the humane and emotional side of stories as told by the participants.  Celebrate men in its true essence, the entries were compiled elegantly into an emotional video showcasing the importance of these men in people’s lives. Over 40 participants were rewarded directly  with an exclusive Siyaram’s hamper!     Speaking on the overwhelming response and success of  Siyarams International Men’s Day initiative, N Gangadhar, CMO Siyaram Silk Mills Ltd said “It was endearing to see audiences pour out their hearts with amazing responses coming in from people across all walks of life. Such responses and affection from people encourage us to take initiatives like this and weave many more such stories in the future.”   The campaign was conceptualized and executed by the brand’s digital agency, AGENCY09. https://www.instagram.com/p/CWdKc2UI96w/ https://www.instagram.com/p/CWV9W27B2vK/ https://www.instagram.com/p/CWYi4YaID7B/
YouForrte Launches A New Platform for Performing Arts
Nov 22 2021 By Admin
         YouForrte launches a gateway for exhibiting excellence across various genres of performing arts and accelerating careers through distinctive means. Embracing the growing aspirations and challenges faced by talented candidates who are unable to identify credible mediums to showcase their skill sets,the company aims to  provide a platform for them to get their footing in the media and entertainment industry. The uniquely designed medium is pioneering virtual means of showcasing skills and talent to potential employers along with a host of opportunities to network with the stalwarts of the industry. From dance and music to acting, YouForrte is enabling a channel to allow one’s creativity to become their career choice. With an endeavour to emerge as a go to platform for securing professional opportunities based on creative abilities, the company  aims to provide a medium to attract, retain, develop and deploy talent in the entertainment industry. Addressing the prevailing challenges this tech platform will enable seamless integration of skill-sets with add on benefits of paid assignments. Looking forward to redefining representations across a spectrum of talents, the platform aims to emerge as a safe haven for multiple young risers who are looking at advancing their portfolios through contemporary channels. According to Mohit Kaushal, Founder & CEO, YouForrte,“Over the years we have been witnessing a huge gap in the demand v/s supply across the media and entertainment industry. Also, India offers a pool of talent waiting for the right opportunity to showcase their strength and creativity in this dynamic and  aggressively evolving industry. Therefore, YouForrte is trying to facilitate a medium to showcase the hidden gems and will help transform the industry through this modernized digital intervention.”  
Grapes Digital rebrands to Grapes
Nov 18 2021 By Admin
        Grapes Digital,  has announced today that it is shedding 'Digital' from its title and will be known as ‘Grapes’. The rebranding strategy reflects the vision of the company while repositioning it from a digital agency to a strategic partner for brands.  The agency has unveiled a fresh brand identity with a new logo. The transformation has been initiated to serve clients better while expanding the offering of varied services altogether. The company has been working in the digital media landscape for more than a decade and has been continuously serving some of India’s largest renowned clients. The agency will expand its horizon into new and emerging business areas by creating newer possibilities to serve the ever-evolving need of clients. Speaking on the development, Mr Himanshu Arya, Founder & CEO, Grapes said, “The lines between traditional and digital agencies are diminishing, and with COVID-19 it has pushed brands to have a digital strategy first with the mainline media. In the past year, the demands of clients are evolving, and digital is acquiring the centre pie of it. The decision was always in mind to reinvent it but certainly, we realized this is the right time to hit with the compelling need to reinvent ourselves and make Grapes future-ready in terms of its business model and offerings. We are looking forward to more than doubling ourselves in the next two years.” The company a few months ago forayed into the Bangalore market. The agency is working to strengthen the team and expand the business into new markets. Commenting on the occasion, Shradha Aggarwal, COO & Strategy Head, Grapes said, “Looking at the way advertising is done, it will be next to impossible for traditional and digital agencies working separately. Clients want agencies who offer both kinds of solutions, hence it’s pertinent for the industry to go for a merger. We aim to associate with our clients right from planning to execution.” She also added, “Disruption is always healthy for the industry. As digital is a key driver of a brand's success in the market, clients prefer all kinds of services under an umbrella. This has led us to take a first step towards expanding and reinforcing the regional services we provide to our clients in India. The coming year will see digital agencies working more closely with brands and digital ad spending will continue to grow.” The new name is effective immediately and will be executed across platforms as well as in products and services. Grapes will become a 360* integrated advertising agency and will offer services like media strategy, ATL & BTL activities, campaign execution, digital strategy, social media marketing, creative support, Public relations, and Media Planning and Buying.  
Team Pumpkin Bags the Digital Mandate for Wise Mama
Nov 10 2021 By Admin
        Team Pumpkin,has successfully acquired the digital mandate for Wise Mama. The account will be handled by the agency’s team based out of Bengaluru.   Wise Mama is an upcoming food brand in the space of healthy breakfast solutions. They provide ready-to-cook, nutritious and tasty breakfast options for Indian homes, made with the combined knowledge of nutritional science and Ayurveda.   As a part of this digital mandate, Team Pumpkin will handle digital and performance marketing duties for Wise Mama. In order to build and strengthen the brand’s digital presence, Team Pumpkin will focus on strategising the brand's digital activities, Social Media Management, Online Reputation Management, Search Engine Optimization and Performance Marketing responsibilities.   Speaking of this partnership, Swati Nathani, Co-founder, Team Pumpkin said, “Having won the mandate for Wise Mama is a huge matter of pride. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted to consistency. We plan to build a new and fulfilling path for Wise Mama as per their vision and enhance the brand's presence with our creative vision and strategic planning.”   Commenting on the creative collaboration, Aparna Bhatnagar, Founder, Wise Mama said, “We’re really excited to be working with Team Pumpkin for amplifying our digital presence and starting this journey together. We trust their approach and insights with our brand and hope to reach newer heights and build it effectively.”