TVS Credit Adds to the Festive Vibe; Launches #MagicalDiwali Consumer Campaign

Oct 29 2020

 

 In line with its brand promise of fulfilling aspirations and ushering in prosperity for all, TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third consecutive year, aims at adding to the festive fervour of the consumers by inviting them to share some joyous pictures and selfies of their latest purchase, and stand a chance to win exciting prizes.

 

The #MagicalDiwali customer promotion complements the company’s ongoing “Sabki Tarakki” Diwali campaign which resonates with the brand’s key promise towards ensuring prosperity for one and all and empowering its customers.

 

The fifteen-day long #MagicalDiwali contest starting from 1st November, invites customers to share pictures of any consumer durable good or two-wheeler they bought through TVS Credit easy loan facility. The participant can share the pictures and selfies on the company’s Facebook page using #MagicalDiwali. Participants stand a chance to win prizes on a daily basis and mega prizes at the end of the contest period.

 

Mr Charandeep Singh, Head – Marketing & CRM, TVS Credit says, “Fulfilling aspirations and spreading joy among our customers lies at the core of our brand philosophy and this #MagicalDiwali festive campaign is a step in that direction. Many people are planning to buy new goods for their homes and this festive campaign aims to inject a fresh dose of excitement.”

 

TVS Credit will be giving out smartphones and smart watches as daily prizes to lucky winners as part of the #MagicalDiwali promotion. At the end of the contest, mega prizes such as a Smart LED TV, Laptops and Washing Machines await the contest winners. The winners will be announced on the brand’s official Facebook page.

 

As a part of the bouquet of Diwali offers, TVS Credit is also offering attractive limited period festive schemes such as low interest rate schemes on select TVS Two Wheeler models and exciting cashback offers across consumer durable loans.


Trending in brands

Digital

IceWarp Recognised as India’s Most Admired Brand & Leader 2020 by White Page International
Dec 01 2020 By Admin
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PFC wins the Gold Award for ‘Best Performing PSU’ at the prestigious SKOCH Awards
Dec 01 2020 By Admin
    Government-owned Power Finance Corporation (PFC), India's leading NBFC, has won the Gold Award for Best Performing PSU for COVID Activities at the prestigious SKOCH Awards. The award was bestowed for consistent performance by PFC across verticals.   The award was presented on 28th November, 2020 on a virtual platform to PFC.    PFC was also bestowed with the ‘Beacons of Hope’- Certificate of Merit for its immense contribution on project for relief activities during COVID-19.   PFC has been consistent in its performance even during the lockdown phase and the subsequent unlock phases. This award is testimony to the dedication of its workforce who ensured that the business remained as usual even during the testing times.   The award were presented by SKOCH Group, India’s leading think tank dealing with socio-economic issues with a focus on inclusive growth since 1997. SKOCH Group has instituted India’s highest independent civilian honours in the field of governance, finance, technology, economics and social sector.
Paytm Money launches IPO investments, empowers investors to participate in initial public offerings
Dec 01 2020 By Admin
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Manforce Condoms urges you to #StandTogether to protect India! #WorldAIDSDay
Dec 01 2020 By Admin
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News

IceWarp Recognised as India’s Most Admired Brand & Leader 2020 by White Page International
Dec 01 2020 By Admin
   IceWarp, a pioneer for developing email communications and collaboration solutions, has been felicitated as Most Admired Brand 2020. And Pramod Sharda, CEO, IceWarp India & Middle East has been recognized as Inspirational Business Leader 2020, in the 8th edition of the annual listing by White Page International. Being a global consulting firm White Page International aims to showcase the exhilarating journey of the elite brands in India across different categories and industries.     The nominees initially evaluated a preliminary list of 1000 brands where 100 winners were chosen by the research team of White Page International across 13 industries and many sub-categories, with respect to Market studies, Industry whitepapers, Category Reports and more across Automotive, BFSI, Information Technology and Retail etc. Speaking on the recognition, Pramod Sharda - CEO, IceWarp India & Middle East said, “We are delighted to receive this recognition by White Page International, it is a result of our capabilities, hard-work and dedication. We thank our stakeholders, partners and customers for being with us in this journey. This recognition will be a stepping stone for us in achieving our vision of providing our customers better solutions and hope to achieve more such milestones in the future.” Working with various companies; be it Small, Mid-size or Enterprise-level, IceWarp solutions has proven to be one-of-its kind and most secure platform for its customers. During the Pandemic it has become a challenging task for businesses to always stay connected with the customers and partners. Hence, there has been a rapid shift from digital world to digital-only world across industries. In this scenario, IceWarp is such a brand that has successfully enabled and addressed every demand of the end customers whether new or existing ones to keep up with this new mantra of be “Always-Connected”.
PFC wins the Gold Award for ‘Best Performing PSU’ at the prestigious SKOCH Awards
Dec 01 2020 By Admin
    Government-owned Power Finance Corporation (PFC), India's leading NBFC, has won the Gold Award for Best Performing PSU for COVID Activities at the prestigious SKOCH Awards. The award was bestowed for consistent performance by PFC across verticals.   The award was presented on 28th November, 2020 on a virtual platform to PFC.    PFC was also bestowed with the ‘Beacons of Hope’- Certificate of Merit for its immense contribution on project for relief activities during COVID-19.   PFC has been consistent in its performance even during the lockdown phase and the subsequent unlock phases. This award is testimony to the dedication of its workforce who ensured that the business remained as usual even during the testing times.   The award were presented by SKOCH Group, India’s leading think tank dealing with socio-economic issues with a focus on inclusive growth since 1997. SKOCH Group has instituted India’s highest independent civilian honours in the field of governance, finance, technology, economics and social sector.
Paytm Money launches IPO investments, empowers investors to participate in initial public offerings
Dec 01 2020 By Admin
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Manforce Condoms urges you to #StandTogether to protect India! #WorldAIDSDay
Dec 01 2020 By Admin
  Every year December 1 is observed as World AIDS Day to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness.   India’s largest condom selling brand, Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a larger responsibility of educating people to use condoms, no matter what brand you use.   The campaign highlights the importance of using condoms to fight against HIV and at same time communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. In India, people are either shy, or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy.   Joy Chatterjee, DGM, Mankind Pharma said, “Through this campaign the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to just "Use A Condom" to avoid AIDS and when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners”.   Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!  

Agencies

Fashion styling & sourcing go digital!
Dec 01 2020 By Admin
  Peepul Consulting, one of India’s premier, fashion PR & Brand Marketing agencies is pleased to announce the virtual launch of ‘Peepul Style’, the jewel in its crown. Having set up the in-house fashion showroom a decade ago, Peepul pioneered the ‘sourcing and styling’ service offering in the field of fashion PR in India. With this launch, the agency becomes the first fashion agency in the country to extend its styling and sourcing services into the digital realm.   Launched as a brick-and-mortar form in 2010, Peepul Style was patterned along the lines of international showrooms that accompany brands to amplify their new collection launches and position fashion classics for top-of-mind recall. At that time, Peepul Consulting was the only agency in the country that offered showroom space and a dedicated showroom team – with a specialised skill-set and well-established stylist and influencer relationships – to their fashion clients. The idea was to create a fashion and lifestyle hub, bringing the best of Peepul’s clients to buyers, editors and the fashion elite.   Over the years many of Peepul’s clients like, Tarun Tahiliani, Good Earth, AMPM, Lecoanet Hemant, Swarovski, OSAA, Tribe by Amrapali, Raniwala 1881, Raw Mango, Manish Malhotra, H&M, Onitsuka Tiger, Meesha Scarf, Shriya Som, Hidesign, Deepa Gurnani, Swarovski and HRX, amongst others have reaped the benefits of the Peepul Style showroom.   Fast forward 10-years and Peepul Consulting has tweaked this concept to adapt to and keep in sync with the times we now live in. On November 30, 2020, the agency launched the virtual avatar of Peepul Style (www.peepul-style.myshopify.com).   While the mission remains similar – to continue to be the go-to place to find new collections, latest trends, that help facilitate clients’ sales cycles through strong relationships with buyers and stylists – the venue is now online!   Speaking on the launch of the virtual showroom, Srimoyi Bhattacharya – Founder & Managing Director, Peepul Consulting says, “Sourcing for editorial shoots, for celebrity dressing and fashion influencers, is extremely important to our business as this part of our work drives direct sales for our clients. And now, with people wanting to dress up for online meetings and other digital interactions, we decided that the time to pivot to new realities was now. This was the main driving force behind setting up an automated online virtual sourcing showroom.”   Geographically agnostic and building on the foundation of its brick-and-mortar predecessor, Peepul’s virtual showroom aims to offer maximum flexibility and wide regional reach that clients will benefit from. Now, there is absolutely no need to stock an inventory of physical samples and clients can directly visualise complete transparency in terms of stock management and reporting. This is sure to be a boon to smaller home-grown brands and designers, whose nature of work does not allow for surfeit stocks by way of press samples.   Additionally, the model is relevant beyond ‘traditional’ fashion PR mandates and will allow the agency to offer a host of other B2C services, including online pop-ups, trunk shows, and the like in the course of the next 12-18 months.   Supported by the Shopify platform the virtual Peepul Style showroom, is super user-friendly is easily accessible with a few clicks and features all of the agency’s fashion and accessories brands that are available for sourcing inquiries
You can now take the Audi Q2 for a virtual spin
Dec 01 2020 By Admin
  Audi, the German luxury car manufacturer, launched an interactive Instagram filter for fans to experience its latest luxury all-rounder– the Audi Q2 which debuted in India in October 2020.   Sporting a bold design, 190hp, 2.0 LTFSI engine, progressive steering and quattro, the Audi Q2 seamlessly combines exemplary functionality with luxury appeal. Making it perfectly suited for  everyday driving and a capable companion on adventure trips.   Inspired by these power packed features, the idea was to use creativity to bring out the ease of the actual experience of driving the Audi Q2. Conceptualised by BBH India and executed by tech firm Alive now, the AR filter offers an immersive gamified experience of driving this machine to tech-savvy target audiences.   One can access the filter by tapping on the story section of Instagram on their phones and searching for the Audi Q2 City Run filter. Once it loads, the filter allows the user to select between three cities – Mumbai, Delhi & Bengaluru, where they want to drive their Audi Q2 in. Each city is brought alive with illustrations of key landmarks and obstacles making the experience highly personal & localised. The user can tap to start and the car moves forward along the road, the player has to dodge these obstacles by simply tilting their head left or right – thereby making the car move in the same direction. As the game progresses, the car can also start moving faster to make it a bit more challenging. The game calculates the distance the user has driven in the Audi Q2 whilst successfully dodging the different obstacles on their path. Users can share this score and also challenge their friends by posting the video on Instagram stories or as a post.     Commenting on this, Mr. Gaurav Sinha, Head of Marketing & PR, Audi India, said,  “Curating engaging content for our social audiences is the key element of communication design for us at Audi India. And games are a great new trending way for audiences to interact with their favourite brands online. The unique and interactive AR filter game developed for the Audi Q2 allows users to select a city and virtually drive through it. We received tremendous positive feedback from our audiences and network on this activity.   We keep exploring opportunities to engage and intrigue our online audiences by creating dynamic virtual experiences across our platforms.”     Russell Barrett, CEO & CCO, BBH-PWW India added, “We're always looking for new ways to bring ideas to life. Gaming has been at the forefront of digital engagement and we felt it was the perfect way to highlight the Audi Q2 for what it is - The perfect luxury car that can do it all. And putting the users in their very own cities just makes it all the more relatable.”     The Audi Q2 is engineered for every need and feels at home anywhere, the city or in the great outdoors. It is powered by a 2.0L litre TFSI petrol engine that puts out a strong 190hp. With Progressive Steering, quattro all-wheel drive and sporty dimensions, this is a car that offers excellent driving dynamics and courtesy Audi Drive Select, you can customize the driving experience to your liking. There’s flexibility and convenience built into the package as well. Luggage room is expandable from 355 litres to 1000  litres so you can pack everything you need for that long getaway. The LED Ambient lighting package allows you to pick between 10 different colours using the MMI display. Particularly interesting is the inlay based ambient lighting that gives a futuristic look to the Audi Q2 interiors.
Zero Gravity Communications onboards seven new clients amid the lockdown
Nov 30 2020 By Admin
   While COVID-19 has led to a struggle for survival for some of the integrated communication consultancies, it has turned out to be an opportunity for Zero Gravity Communications. The COVID-19 pandemic accelerated its focus on a digital-first approach besides prompting a diversification of its portfolio. The Ahmedabad-headquartered consultancy offers 360 -degree strategy, branding, advertising and digital solutions. It had become a sought-after solution for its expertise in travel, hospitality, F&B segments before the outbreak of the pandemic. With the onslaught of the pandemic, Zero Gravity Communications was quick to adapt to the new normal through leveraging creativity, communication and collaboration. The team tapped sectors such as health and wellness, e-commerce and education that have inevitably benefited from the pandemic.  It also intensified its investment into digital strategy and showcased its landmark achievements in the domain. This reorientation yielded fruitful results. Acknowledging that COVID-19 hastened their diversification, Khushboo Sharma, Founder& CEO, Zero Gravity Communications, credited her team #theideapeople for this remarkable success."The COVID-19 pandemic has demonstrated the resilience and adaptability of integrated marketing consultancies. We foresee agility and out-of-the-box thinking to become enablers to navigating exigencies. Upon the imposition of the lockdown, our team worked virtually and brainstormed on strategy and creative ideas that had the potential to resonate with consumers. We channelized our energies into digital as it had gained currency during this unprecedented time. Our collaborative efforts and perseverance lead to our success. We intend to redefine the communication landscape by evolving continuously to cater to changing tastes and preferences of consumers." While many firms struggled to hold the fort to their existing clients, Zero Gravity Communication achieved a unique distinction of onboarding seven clients amid COVID-19. The new addition to its clientele includes Nimba Nature Cure, Roastea, Clear Water, Jivraj 9, Asia NEI from the CK Birla Group, Clearth, Hyginelabs and Troikaa Nutrascience. Another trend is the diversification of its portfolio into health and wellness. It has onboarded some interesting firms in this segment like Synershield Z- a Troikaa. Nutrascience’s immunity medicine, Imbue- a women hygiene and intimate wash and Clearth – a sanitizer range. The diversification will enrich its portfolio and hasten its expansion due to its ability to cater to new segments.  
Tinder’s new Music Video ‘In our Own Way’ celebrates Gen Z’s optimism and how they redefine dating in 2020
Nov 30 2020 By Admin
     Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young India is redefining dating and creating moments of connection, chemistry, and serendipity in these unprecedented times. Tinder’s campaign is a celebration of how members have not let the pandemic define what dating, flirting and social discovery means to them. They set their own pace and make their own rules about love, dating, life and everything in between.   Inspired by real member stories and Tinder’s diverse community, the music video explores what dating and flirting look like today–from making a mundane outdoor hopscotch date memorable, improvising the lack of a public swimming pool, making the effort for a virtual dance party much, to exploring the city on cycles. The film showcases the optimism of these moments; the unexpected joys and the idea of possibility in times of physical distancing.     On Tinder, you are in charge of your own experience. Members have always had the freedom to personalize their Tinder experience and make of the platform what they need it to be - a gateway to exactly the kind of connections and experiences they seek, at their pace.   Taru Kapoor, GM-India, Tinder and Match group says “The pandemic has significantly diminished opportunities of chance encounters and interactions from our lives especially for our young members. But human connection endures, unconstrained from rules of physical distance and barriers (both social and physical) and we continue to be inspired by our community. Our members have creatively co-created and figured out new rules of meeting, hanging out and falling in love. None of this is surprising, Gen Z has always set their own pace, created their own rules and thrived despite constraints and COVID has only accelerated this ingenuity-this is the spirit we are championing and celebrating.”   The film was created and conceptualized by BBH India, directed by Jess Kohl with an original soundtrack composed by music director Mikey McCleary with vocals by Indian-American rapper, singer, songwriter and dancer Raja Kumari.   On the track, Raja Kumari says, "Working on the lyrics and music has been a very rewarding experience and I'm grateful to be the voice of such an inclusive and progressive campaign. I hope it inspires people everywhere to be themselves and love and live in their own way."   “In creating a music video for Tinder, it is the Tinder community who came up with the ‘creatives’ – the many ways of dating. All we had to do was to reflect and celebrate them. ‘In our own way’ is a refrain that champions their spirit – from choosing who to be with to setting their own pace to meet-ups at places which may not have seen dates before.” Vasudha Misra, Executive Creative Director, BBH Delhi   The music video is an ode to the resilience and tenacity of the Tinder community. There are as many different ways to date as people who do it, and Tinder’s mission is to make space for all of them.          

PR

Fashion styling & sourcing go digital!
Dec 01 2020 By Admin
  Peepul Consulting, one of India’s premier, fashion PR & Brand Marketing agencies is pleased to announce the virtual launch of ‘Peepul Style’, the jewel in its crown. Having set up the in-house fashion showroom a decade ago, Peepul pioneered the ‘sourcing and styling’ service offering in the field of fashion PR in India. With this launch, the agency becomes the first fashion agency in the country to extend its styling and sourcing services into the digital realm.   Launched as a brick-and-mortar form in 2010, Peepul Style was patterned along the lines of international showrooms that accompany brands to amplify their new collection launches and position fashion classics for top-of-mind recall. At that time, Peepul Consulting was the only agency in the country that offered showroom space and a dedicated showroom team – with a specialised skill-set and well-established stylist and influencer relationships – to their fashion clients. The idea was to create a fashion and lifestyle hub, bringing the best of Peepul’s clients to buyers, editors and the fashion elite.   Over the years many of Peepul’s clients like, Tarun Tahiliani, Good Earth, AMPM, Lecoanet Hemant, Swarovski, OSAA, Tribe by Amrapali, Raniwala 1881, Raw Mango, Manish Malhotra, H&M, Onitsuka Tiger, Meesha Scarf, Shriya Som, Hidesign, Deepa Gurnani, Swarovski and HRX, amongst others have reaped the benefits of the Peepul Style showroom.   Fast forward 10-years and Peepul Consulting has tweaked this concept to adapt to and keep in sync with the times we now live in. On November 30, 2020, the agency launched the virtual avatar of Peepul Style (www.peepul-style.myshopify.com).   While the mission remains similar – to continue to be the go-to place to find new collections, latest trends, that help facilitate clients’ sales cycles through strong relationships with buyers and stylists – the venue is now online!   Speaking on the launch of the virtual showroom, Srimoyi Bhattacharya – Founder & Managing Director, Peepul Consulting says, “Sourcing for editorial shoots, for celebrity dressing and fashion influencers, is extremely important to our business as this part of our work drives direct sales for our clients. And now, with people wanting to dress up for online meetings and other digital interactions, we decided that the time to pivot to new realities was now. This was the main driving force behind setting up an automated online virtual sourcing showroom.”   Geographically agnostic and building on the foundation of its brick-and-mortar predecessor, Peepul’s virtual showroom aims to offer maximum flexibility and wide regional reach that clients will benefit from. Now, there is absolutely no need to stock an inventory of physical samples and clients can directly visualise complete transparency in terms of stock management and reporting. This is sure to be a boon to smaller home-grown brands and designers, whose nature of work does not allow for surfeit stocks by way of press samples.   Additionally, the model is relevant beyond ‘traditional’ fashion PR mandates and will allow the agency to offer a host of other B2C services, including online pop-ups, trunk shows, and the like in the course of the next 12-18 months.   Supported by the Shopify platform the virtual Peepul Style showroom, is super user-friendly is easily accessible with a few clicks and features all of the agency’s fashion and accessories brands that are available for sourcing inquiries
You can now take the Audi Q2 for a virtual spin
Dec 01 2020 By Admin
  Audi, the German luxury car manufacturer, launched an interactive Instagram filter for fans to experience its latest luxury all-rounder– the Audi Q2 which debuted in India in October 2020.   Sporting a bold design, 190hp, 2.0 LTFSI engine, progressive steering and quattro, the Audi Q2 seamlessly combines exemplary functionality with luxury appeal. Making it perfectly suited for  everyday driving and a capable companion on adventure trips.   Inspired by these power packed features, the idea was to use creativity to bring out the ease of the actual experience of driving the Audi Q2. Conceptualised by BBH India and executed by tech firm Alive now, the AR filter offers an immersive gamified experience of driving this machine to tech-savvy target audiences.   One can access the filter by tapping on the story section of Instagram on their phones and searching for the Audi Q2 City Run filter. Once it loads, the filter allows the user to select between three cities – Mumbai, Delhi & Bengaluru, where they want to drive their Audi Q2 in. Each city is brought alive with illustrations of key landmarks and obstacles making the experience highly personal & localised. The user can tap to start and the car moves forward along the road, the player has to dodge these obstacles by simply tilting their head left or right – thereby making the car move in the same direction. As the game progresses, the car can also start moving faster to make it a bit more challenging. The game calculates the distance the user has driven in the Audi Q2 whilst successfully dodging the different obstacles on their path. Users can share this score and also challenge their friends by posting the video on Instagram stories or as a post.     Commenting on this, Mr. Gaurav Sinha, Head of Marketing & PR, Audi India, said,  “Curating engaging content for our social audiences is the key element of communication design for us at Audi India. And games are a great new trending way for audiences to interact with their favourite brands online. The unique and interactive AR filter game developed for the Audi Q2 allows users to select a city and virtually drive through it. We received tremendous positive feedback from our audiences and network on this activity.   We keep exploring opportunities to engage and intrigue our online audiences by creating dynamic virtual experiences across our platforms.”     Russell Barrett, CEO & CCO, BBH-PWW India added, “We're always looking for new ways to bring ideas to life. Gaming has been at the forefront of digital engagement and we felt it was the perfect way to highlight the Audi Q2 for what it is - The perfect luxury car that can do it all. And putting the users in their very own cities just makes it all the more relatable.”     The Audi Q2 is engineered for every need and feels at home anywhere, the city or in the great outdoors. It is powered by a 2.0L litre TFSI petrol engine that puts out a strong 190hp. With Progressive Steering, quattro all-wheel drive and sporty dimensions, this is a car that offers excellent driving dynamics and courtesy Audi Drive Select, you can customize the driving experience to your liking. There’s flexibility and convenience built into the package as well. Luggage room is expandable from 355 litres to 1000  litres so you can pack everything you need for that long getaway. The LED Ambient lighting package allows you to pick between 10 different colours using the MMI display. Particularly interesting is the inlay based ambient lighting that gives a futuristic look to the Audi Q2 interiors.
Crossword Public Relations wins PR Mandate of Berco’s
Sep 09 2020 By Admin
  Berco's is one of the most distinguished names in the culinary world as far as Chinese and Thai food is concerned and it has decided to expand its PR mandate with Crossword Public Relations. Since its inception in the year 1982, it has become a name to reckon with. They have been doing many food festivals on International cuisines like Chinese, Thai, and Asian. All their restaurants are designed by keeping in mind the look of a modern Chinese restaurant and all of these restaurants have been designed aesthetically with Chinese paintings adorning the walls. This multi-award-winning brand operates more than 40 outlets across India and it is one of the most loved brands in the Pan Asian Cuisine Sector. They believe in serving hearty meals with a friendly ambiance at an affordable cost. Berco’s is one of the few Pan-Asian chains with the largest delivery radius in Delhi-NCR. Kabir Advani, Managing Partner of Berco’s said “We are happy to announce Crossword Public Relations as our Media partners. Mr. Rajnish Jain has good relations with the media which is important for the brand market. We are certain that our partnership with Crossword PR will convert into a beneficial alliance for our Berco’s Team.”   Rajnish Jain, Founder of Crossword Public Relations said, “We are very happy to manage the media presence of a brand like Berco’s. It would be our pleasure to work with the team of Berco’s and aim to be very proactive and efficient partners as knowledgeable counsel about their branding and media presence. We are proud to be associated with Berco’s and are confident about meeting our milestones together with them”.  
Honda India Power Products Limited appoints First Partners as its Public Relations Agency on Record for India
Sep 07 2020 By Admin
  Honda India Power Products Limited (HIPP), a leading manufacturer of portable power products in India and a subsidiary of Japanese multinational conglomerate Honda Motor Company, has selected First Partners, an award-winning premier communications firm, to handle its public relations mandate in India.   The company earlier known as Honda Siel Power Products Ltd.(HSPP), recently changed its name to Honda India Power Products Ltd.(HIPP) on 2nd of July 2020. First Partners will be responsible for further strengthening awareness for the brand, provide strategic counsel, direction & implement a Pan-India communication programme.   Atul Ahluwalia, Founding Partner, First Partners said, “We are happy to be chosen as the consultancy of choice by Honda Power at a time when the company is going for an aggressive growth strategy to further consolidate their leadership position in the power products segment in India. Our experience, passion and business outcome approach give us the confidence to drive meaningful results for the brand in India.”  

OTT

Watcho streams a unique new suspense thriller web series ‘Jaalsaazi – The Single Horn Mystery’
Dec 01 2020 By Admin
   Intent on building a plethora of quality streaming programs and keeping the viewers engaged and enthralled, Watcho, Dish TV India’s OTT platform, has launched a new web series “Jaalsaazi – The Single Horn Mystery”. Written by Kumar Lodhi and Directed by Mani Sinha, the eight-episode crime thriller series is a perfect combination of fiction and non-fiction backdrop.   ‘Jaalsaazi – The Single Horn Mystery' series stars multi-talented actors like Kula Kuldip, Kingini Bhattacharya, Jeet Baruah, and Surabhi Das and revolves around the presence of Rhino horn smuggling mafia in the eastern region. Shot in the jungles of Assam, the latest series no holds barred approach to storytelling gives more than enough eye-widening visuals and hair-raising scares to make each episode well worth the watch. Furthermore, the series takes us a little closer to the darker side of humanity and how Indian agencies paves out plans to trace wildlife rhino horn poachers.   Commenting on the launch of the new series, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Ltd, said, “We, at Watcho have always been buoyed by the amount of confidence our viewers have shown in us by appreciating our content portfolio. Our aim has always been to deliver seamless, superlative content and keep our viewers captivated by streaming new shows on our platform. With the launch of our new show ‘Jaalsaazi – The Single Horn Mystery, which is filled with thrill and suspense, we are focused and determined to consistently upgrade our platform by exploring different genres besides drama and fiction to drive more engagement”.   Building on its vision to provide unparalleled and engaging content experience to its customers, the platform has recently launched an engaging quiz contest 'Watcho aur Jeeto' and revamped its user-generated content offering ‘Watcho Swag’. Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like Titli-Current Maarti Hai, Its my pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, Rakhta Chandana, and original influencer shows like Look I Can Cook, Bikhare hain Alfaaz, etc. to name a few.   Available across screens (Android & iOS devices, Dish SMRT devices, D2H Magic devices, and Fire TV Stick) and at www.watcho.com, Watcho presently provides over 35 plus original shows in Hindi, Kannada, and Telugu regional languages.
Swati Mohan, Director, Marketing at Netflix, steps down
Nov 27 2020 By Admin
  Swati Mohan, Director, Marketing at Netflix has stepped down. During her 2.5 years stint with Netflix, Mohan spearheaded the platform’s marketing efforts in India and built a strong team from scratch. She played a key role in growing the popularity of the streaming platform through innovative marketing campaigns. Before joining Netflix, Mohan’s last role was that of Country Head of National Geographic and Fox Networks Group, India since April 2015. Between January 2012 and March 2015 she was spearheading the programming and content portfolio for the bouquet of channels as the Vice President of Content and Programming at Fox International Channels, India. She has over 16 years of experience in the industry, with a wide spectrum of work across companies including Group M, O&M, FBC Media and Endemol.
Applause Entertainment’ Scam 1992: The Harshad Mehta Story becomes the second name in the top 5 OTT shows with 6.6 million hits
Nov 12 2020 By Admin
  Amidst the creative revolution, India’s leading content studio, Applause Entertainment, spearheaded by the media veteran Sameer Nair, has blazed a trail setting new creative benchmarks and achieved unprecedented acclaim in a short span of time. One of the platform’s latest offerings, Scam 1992 The Harshad Mehta Story has become the talk of the town. Set in early nineties Bombay, the show captures the meteoric rise and the steep fall of Harshad Mehta - the flamboyant Big Bull of the stock market, and the investigation and repercussions of the scam that shook the nation.    Scam 1992: The Harshad Mehta Story is currently the highest rated show on IMDB in India (9.6) and #16 amongst the top 50 television shows globally. With phenomenal ratings and record-breaking performance, the show has made it to the list of the top 5 OTT shows for the last week of October, according to a streaming tracker by Ormax Media. Scam 1992: The Harshad Mehta Story is the second on the list with 6.6 million views.    The show has received a remarkable response from audiences for its gripping performances from Pratik Gandhi and Shreya Dhanwanthary, stellar direction by Hansal Mehta and an exceptional script from Sumit Purohit, Saurav Dey, Vaibhav Vishal and Karan Vyas and even the big names from the industry can’t stop talking about it.   Punit Goenka, CEO, Zee Entertainment Enterprises has also personally congratulated Mr Sameer Nair, for putting forth a ‘stupendous and riveting show’, ideal for OTT content.   https://twitter.com/punitgoenka/status/1326494779824205825?s=24   Sameer Nair, CEO, Applause Entertainment said, “We are truly humbled by the phenomenal response from audiences for all our content. From Criminal Justice to Scam1992 it’s been a delightful journey creating our shows, collaborating with best in class talent, creators and business partners! We are here to dazzle, delight, disturb and disrupt, and this is just the beginning.”
Now, enjoy wholesome infotainment at one click with ME WORLD
Oct 28 2020 By Admin
  Binge watchers in Australia and South Asia have another reason to cheer with ME TV, an Indo-Australian broadcasting company, unveiling a multi-lingual Over- the Top (OTT) Plus platform called ME World. The new platform is envisioned to be a one-stop solution for entertainment and business needs and will cater to Australia and South Asian regions. The app will be available from 18th October across the globe. It is available on Android, IOS and even on Smart TV’s The highlight of the novel application is its hyperlocal reach wherein viewers can not only watch Entertainment ,news, movies, or listen to podcasts; they can also book tickets via ME World for events to be held in their locality or neighbourhood and watch events live from home. ME World even allows viewers to showcase their talent and upload their content on the platform. It will be showcased after meeting ME World standard criteria. "I am delighted to release MEWorld for download for netizens. It is our signature offering that instantly connects communities in and around the world irrespective of the geographical barriers.  The application will provide wholesome and varied content ranging from entertainment, events information, movies, local news, business, web series, podcasts among others. Moreover, its interactive interface even allows the viewers to create and upload their content for wide accessibility and engagement. It’s a one shop stop for every app lover, it will also advertise local business & viewers can avail coupons and offers of favrestaurants, spa, movie tickets etc.  The release of ME World reaffirms our commitment to curate outstanding content inline with our viewers’ preferences,” said Sri Hari Kommineni, CEO & Founder, ME World. MEworld programme category ranges from Movies, Events, web series, celebrity talk show, Multiple Talent shows and many more .