Celebrate Republic Day with Enterr10 Network’s Bhojpuri Cinema’s World Television Premiere of blockbuster movie 'Farz'

Jan 21 2021

 

On the occasion of Republic Day, Bhojpuri Cinema is all set to entertain their audiences with a full packed and romance movie with the World television premiere of Bhojiwood’s biggest hits 'Farz' on 26th January at 7 pm followed by repeat telecast on Wednesday, 27th January at 10 am.

 

Bhojpuri Actor and Singer Ritesh Pandey will be seen in a strong action avatar with Mani Bhattacharya, who is popular not only in Bhojiwood but also in Tollywood. The movie also features Umesh Singh, Baleshwar Singh, Jai Prakash Singh, Babita Singh, Ravi Tiwari in crucial roles.

 

Directed by Sanjay Srivastava and produced by Mohitendra Kumar, the story is about Krishna (Ritesh Pandey), who shares a deep bond with his grand-father Shivraj (Brijesh Tripathi). On his way to  Bhimpur Village, Krishna confronts some goons and saves a girl (Mani Bhattacharya). The goon's leader Rana (Umesh Singh) & Nageshwar (Baleshwar Sing) threaten her family for it. Later, Krishna learns a shocking truth from her grandfather Baldev that Rana is the slayer of his parents and he decides to take revenge on him. Now, how will Krishna deal with their enemies? 'Farz' is co-produced by Mehtab Hussain and the story is written by Vishwajit Kumar Singh.

 

Witness this enigma unfolding in the World Television Premieres of Farz on 26th January, at 7 pm only on your favourite entertainment channel, Bhojpuri Cinema!

 

Bhojpuri Cinema has been entertaining the Bhojpuri audiences with an exciting line-up of high quality, drama-filled entertainment. The 24-hour movie channel has constantly been winning the hearts of its viewers by showcasing the best of movies in the market.

 

Bhojpuri Cinema is available on leading cable networks and DTH platforms – DD Free Dish (CHN NO 30), Tata Sky (CHN NO 1119), Airtel (CHN NO 661), Dish TV (CHN NO 1554) and Videocon D2H (CHN NO 860).

 


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Brands

Flipkart launches Motorola 4K Android TV Stick in India
Mar 08 2021 By Admin
  Flipkart today announced the launch of Motorola 4K Android TV Stick in India. This is part of Flipkart’s strategic partnership with Motorola and marks an entry into a segment that is rapidly gaining traction among Indian consumers. The streamer will be available on Flipkart from March 15, 2021, for Rs. 3,999. The Motorola 4K Android TV Stick is equipped with a high-performing Cortex A53 quad-core 2 GHz 64-bit processor and Mali G31 MP2 - 850 MHz graphic engine. It is powered by Android 9.0 OS and thereby offers users the familiarity, ease of use, and functionality of Google’s hugely popular operating system. The stick is compatible with all Android TVs and has a built-in Chromecast that allows users to project their mobile screens onto the TV. It is equipped with 2 GB RAM, which enables smooth browsing. With resolutions of 2160P, 1080P, 720P at 60 frames per second, the streamer provides an “Ultra HD and Full HD” viewing experience. It also supports the HDR10 and HLG video formats and has hotkeys for popular streaming apps such as Netflix, Amazon Prime Video, Zee5, and YouTube.     Commenting on the launch, Chanakya Gupta, Vice President – Private Brands, Flipkart, said, “This offering, in partnership with Motorola, is the latest in our efforts to bring the best products with strong value propositions to consumers. There has been a notable rise in demand for in-home video entertainment solutions since the pandemic began, and TV streaming sticks have become even more widely popular as a result. It is a great time for brands to enter the segment. Motorola is a globally reputed and trusted brand, and the Motorola TV stick is a great option for consumers wanting to enjoy their favorite video content at home.” “Motorola products address key consumer needs,” said Prashanth Mani, Country Head and Managing Director, Motorola Mobility. “With India being one of the fastest-growing over-the-top (OTT) markets in the world with relatively low smart TV penetration, we believe that the Motorola 4K Android TV Stick addresses a key consumer need with its best-in-class features such as a Cortex A53 quad-core processor, built-in Chromecast, support for Ultra-HD content and more. We are delighted to augment our relationship with another meaningful addition to the Motorola product portfolio on Flipkart and are confident that it will enable more consumers to enjoy their preferred content, at their convenience across various popular OTT platforms available in the country.”   The Covid-19 pandemic has given a boost to the OTT market in the country. According to a recent report by PWC, India is the world’s fastest-growing OTT market. It is expected to grow at a CAGR of 28.6% over the next four years and become the sixth-largest market by 2024. Key specifications of the Motorola 4K TV Stick: Parameter Motorola Streaming Device - 4K Resolution 2160P / 1080P / 720P @ 60 fps CPU Cortex A53 quad-core 2 GHz 64-bit GPU Mali G31 MP2 - 850 MHz Graphic engine  RAM 2 GB ROM 16 GB OS Android 9.0 WiFi 2.4 GHz / 5 GHz – Dual Band (Broadcom) Audio support Dolby Audio Multi-screen Google Chromecast, Google Home Interactive Google ecosystem Yes (All Google updates) Remote Voice-controlled through Google Assistant + Android mobile app remote Video support HDR10, HLG Hotkeys Netflix, Amazon Prime Video, Zee5, YouTube
Policy Bazaar and Brandmovers India launch #ClaimTheFuture, this Women’s Day
Mar 08 2021 By Admin
Policy Bazaar,  a global financial technology company, in association with their digital creative agency, Brandmovers India, has launched a series of digital films this Women’s Day. The campaign #ClaimTheFuture, aims to start a conversation on the perceptions that determine how we recognise women and identifies the possibilities that shape an equal world.These film series strive to remind us how in 2021, we continue to assume the roles women play. 1st Film - https://www.youtube.com/watch?v=zVD3dNNtK40 2nd Film - https://www.youtube.com/watch?v=r3SFfcKmKzY 3rd Film - https://www.youtube.com/watch?v=GczsHWO3nNs Are there patterns in the spaces women are portrayed in our life and our media? Are we truly building a secure future when our bias precedes us every time a woman walks in? This campaign finds an answer to these!  
Puma fuels Parcham Girl's Football dreams
Mar 08 2021 By Admin
    Global sportswear brand PUMA joined hands to empower Mumbai-based NGO, Parcham which has been breaking the gender stereotypes to bolster its mission of inspiring women from marginalised communities of Mumbra, a small town in Thane district near Mumbai, to take up football and make it a viable career option.    Since October 2012, Parcham has been helping women break free of prejudices and reclaim their freedom through football and now PUMA will support them with training gear and boots that will help the Parcham girls to not only perform better on the field but also bring in a competitive edge. In addition to this, the brand will also leverage its roster of global sports partners and athletes to provide coaching sessions for Parcham’s trainers, coaches and the footballers.    “It’s very heartening to see a global sports brand like PUMA support us in our efforts to encourage more girls to play football. I truly believe sports is an equaliser and have the power to change lives. It is helping us break stereotypes about girls from Mumbra and other marginalised communities. Playing football has not just helped them build their confidence, it has also given them a new outlook and a realization of their right and love for play,” said Salma Ansari of Parcham.   “Sports has the ability to change lives – it is a powerful tool to challenge gender norms and stereotypes. We believe everyone should have the opportunity to play, irrespective of their gender or background. Through this association, we are looking to drive the change needed for a future where every woman and girl has equal opportunities to pursue her dreams,” said Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia.   
Stratbeans promotes gender equality by running digital campaign #beempowered on International Women's Day
Mar 08 2021 By Admin
  On the occasion of International Women’s Day, Stratbeans ran a week-long digital  campaign  #beempowered saluting the spirit of its female workforce. The company paid an ode to each woman employee, highlighting the special trait about them with a quote and a photo. The digital campaign was conceptualized and implemented by the Digital Marketing wing of HighViz PR.  The organization has been at the forefront in driving special policies, projects, and initiatives to empower women and work towards creating a gender-diverse workforce. “We are thankful to all the women employees of our organization for their tremendous contributions and achievements towards the success of the company. At Stratbeans, we have always been committed and passionate towards building a diverse, inclusive workforce environment, where there are equal opportunities for everyone to excel, thrive and climb up the ladder. We take pride in sharing that as of today, women are successfully leading half of the key business units at Stratbeans, and we hope the graph to further build up going forward.”, says Sameer Nigam, CEO, Stratbeans. Over the last few years, the company has rolled out special policies and initiatives to improve the working life of their women workforce, thereby enabling them to achieve a perfect work-life balance. Some of the key benefits for female employees include flexi-working hours, maternity benefits including special maternity workspaces, exclusive monetary allowances for travel, special guidelines for women security, etc.  Adds Nigam, “Diversity in the workforce is critical to ensure the overall well-being of any organization, and we truly believe in the same. Our employee policies are strictly women-friendly; our learning and mentorship programmes are all designed to empower women to take up more leadership roles in the company. We are privileged to have such great female talent in-house, and I take this opportunity to thank one and all of them.” The company lays special emphasis on promoting mental peace of all its employees and took special care of them during the Covid-19 pandemic and the imposed lockdown. It encourages employees to shut down work early during regular work days at regular intervals to relax and rejuvenate.  

News

Flipkart launches Motorola 4K Android TV Stick in India
Mar 08 2021 By Admin
  Flipkart today announced the launch of Motorola 4K Android TV Stick in India. This is part of Flipkart’s strategic partnership with Motorola and marks an entry into a segment that is rapidly gaining traction among Indian consumers. The streamer will be available on Flipkart from March 15, 2021, for Rs. 3,999. The Motorola 4K Android TV Stick is equipped with a high-performing Cortex A53 quad-core 2 GHz 64-bit processor and Mali G31 MP2 - 850 MHz graphic engine. It is powered by Android 9.0 OS and thereby offers users the familiarity, ease of use, and functionality of Google’s hugely popular operating system. The stick is compatible with all Android TVs and has a built-in Chromecast that allows users to project their mobile screens onto the TV. It is equipped with 2 GB RAM, which enables smooth browsing. With resolutions of 2160P, 1080P, 720P at 60 frames per second, the streamer provides an “Ultra HD and Full HD” viewing experience. It also supports the HDR10 and HLG video formats and has hotkeys for popular streaming apps such as Netflix, Amazon Prime Video, Zee5, and YouTube.     Commenting on the launch, Chanakya Gupta, Vice President – Private Brands, Flipkart, said, “This offering, in partnership with Motorola, is the latest in our efforts to bring the best products with strong value propositions to consumers. There has been a notable rise in demand for in-home video entertainment solutions since the pandemic began, and TV streaming sticks have become even more widely popular as a result. It is a great time for brands to enter the segment. Motorola is a globally reputed and trusted brand, and the Motorola TV stick is a great option for consumers wanting to enjoy their favorite video content at home.” “Motorola products address key consumer needs,” said Prashanth Mani, Country Head and Managing Director, Motorola Mobility. “With India being one of the fastest-growing over-the-top (OTT) markets in the world with relatively low smart TV penetration, we believe that the Motorola 4K Android TV Stick addresses a key consumer need with its best-in-class features such as a Cortex A53 quad-core processor, built-in Chromecast, support for Ultra-HD content and more. We are delighted to augment our relationship with another meaningful addition to the Motorola product portfolio on Flipkart and are confident that it will enable more consumers to enjoy their preferred content, at their convenience across various popular OTT platforms available in the country.”   The Covid-19 pandemic has given a boost to the OTT market in the country. According to a recent report by PWC, India is the world’s fastest-growing OTT market. It is expected to grow at a CAGR of 28.6% over the next four years and become the sixth-largest market by 2024. Key specifications of the Motorola 4K TV Stick: Parameter Motorola Streaming Device - 4K Resolution 2160P / 1080P / 720P @ 60 fps CPU Cortex A53 quad-core 2 GHz 64-bit GPU Mali G31 MP2 - 850 MHz Graphic engine  RAM 2 GB ROM 16 GB OS Android 9.0 WiFi 2.4 GHz / 5 GHz – Dual Band (Broadcom) Audio support Dolby Audio Multi-screen Google Chromecast, Google Home Interactive Google ecosystem Yes (All Google updates) Remote Voice-controlled through Google Assistant + Android mobile app remote Video support HDR10, HLG Hotkeys Netflix, Amazon Prime Video, Zee5, YouTube
Policy Bazaar and Brandmovers India launch #ClaimTheFuture, this Women’s Day
Mar 08 2021 By Admin
Policy Bazaar,  a global financial technology company, in association with their digital creative agency, Brandmovers India, has launched a series of digital films this Women’s Day. The campaign #ClaimTheFuture, aims to start a conversation on the perceptions that determine how we recognise women and identifies the possibilities that shape an equal world.These film series strive to remind us how in 2021, we continue to assume the roles women play. 1st Film - https://www.youtube.com/watch?v=zVD3dNNtK40 2nd Film - https://www.youtube.com/watch?v=r3SFfcKmKzY 3rd Film - https://www.youtube.com/watch?v=GczsHWO3nNs Are there patterns in the spaces women are portrayed in our life and our media? Are we truly building a secure future when our bias precedes us every time a woman walks in? This campaign finds an answer to these!  
Puma fuels Parcham Girl's Football dreams
Mar 08 2021 By Admin
    Global sportswear brand PUMA joined hands to empower Mumbai-based NGO, Parcham which has been breaking the gender stereotypes to bolster its mission of inspiring women from marginalised communities of Mumbra, a small town in Thane district near Mumbai, to take up football and make it a viable career option.    Since October 2012, Parcham has been helping women break free of prejudices and reclaim their freedom through football and now PUMA will support them with training gear and boots that will help the Parcham girls to not only perform better on the field but also bring in a competitive edge. In addition to this, the brand will also leverage its roster of global sports partners and athletes to provide coaching sessions for Parcham’s trainers, coaches and the footballers.    “It’s very heartening to see a global sports brand like PUMA support us in our efforts to encourage more girls to play football. I truly believe sports is an equaliser and have the power to change lives. It is helping us break stereotypes about girls from Mumbra and other marginalised communities. Playing football has not just helped them build their confidence, it has also given them a new outlook and a realization of their right and love for play,” said Salma Ansari of Parcham.   “Sports has the ability to change lives – it is a powerful tool to challenge gender norms and stereotypes. We believe everyone should have the opportunity to play, irrespective of their gender or background. Through this association, we are looking to drive the change needed for a future where every woman and girl has equal opportunities to pursue her dreams,” said Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia.   
Stratbeans promotes gender equality by running digital campaign #beempowered on International Women's Day
Mar 08 2021 By Admin
  On the occasion of International Women’s Day, Stratbeans ran a week-long digital  campaign  #beempowered saluting the spirit of its female workforce. The company paid an ode to each woman employee, highlighting the special trait about them with a quote and a photo. The digital campaign was conceptualized and implemented by the Digital Marketing wing of HighViz PR.  The organization has been at the forefront in driving special policies, projects, and initiatives to empower women and work towards creating a gender-diverse workforce. “We are thankful to all the women employees of our organization for their tremendous contributions and achievements towards the success of the company. At Stratbeans, we have always been committed and passionate towards building a diverse, inclusive workforce environment, where there are equal opportunities for everyone to excel, thrive and climb up the ladder. We take pride in sharing that as of today, women are successfully leading half of the key business units at Stratbeans, and we hope the graph to further build up going forward.”, says Sameer Nigam, CEO, Stratbeans. Over the last few years, the company has rolled out special policies and initiatives to improve the working life of their women workforce, thereby enabling them to achieve a perfect work-life balance. Some of the key benefits for female employees include flexi-working hours, maternity benefits including special maternity workspaces, exclusive monetary allowances for travel, special guidelines for women security, etc.  Adds Nigam, “Diversity in the workforce is critical to ensure the overall well-being of any organization, and we truly believe in the same. Our employee policies are strictly women-friendly; our learning and mentorship programmes are all designed to empower women to take up more leadership roles in the company. We are privileged to have such great female talent in-house, and I take this opportunity to thank one and all of them.” The company lays special emphasis on promoting mental peace of all its employees and took special care of them during the Covid-19 pandemic and the imposed lockdown. It encourages employees to shut down work early during regular work days at regular intervals to relax and rejuvenate.  

Agencies

Stratbeans promotes gender equality by running digital campaign #beempowered on International Women's Day
Mar 08 2021 By Admin
  On the occasion of International Women’s Day, Stratbeans ran a week-long digital  campaign  #beempowered saluting the spirit of its female workforce. The company paid an ode to each woman employee, highlighting the special trait about them with a quote and a photo. The digital campaign was conceptualized and implemented by the Digital Marketing wing of HighViz PR.  The organization has been at the forefront in driving special policies, projects, and initiatives to empower women and work towards creating a gender-diverse workforce. “We are thankful to all the women employees of our organization for their tremendous contributions and achievements towards the success of the company. At Stratbeans, we have always been committed and passionate towards building a diverse, inclusive workforce environment, where there are equal opportunities for everyone to excel, thrive and climb up the ladder. We take pride in sharing that as of today, women are successfully leading half of the key business units at Stratbeans, and we hope the graph to further build up going forward.”, says Sameer Nigam, CEO, Stratbeans. Over the last few years, the company has rolled out special policies and initiatives to improve the working life of their women workforce, thereby enabling them to achieve a perfect work-life balance. Some of the key benefits for female employees include flexi-working hours, maternity benefits including special maternity workspaces, exclusive monetary allowances for travel, special guidelines for women security, etc.  Adds Nigam, “Diversity in the workforce is critical to ensure the overall well-being of any organization, and we truly believe in the same. Our employee policies are strictly women-friendly; our learning and mentorship programmes are all designed to empower women to take up more leadership roles in the company. We are privileged to have such great female talent in-house, and I take this opportunity to thank one and all of them.” The company lays special emphasis on promoting mental peace of all its employees and took special care of them during the Covid-19 pandemic and the imposed lockdown. It encourages employees to shut down work early during regular work days at regular intervals to relax and rejuvenate.  
This Women's Day, Audi India encourages Women To Drive Over Stereotypes
Mar 08 2021 By Admin
    "You drive pretty well for a woman." "Can your feet reach the accelerator? "You might want to consider a smaller car?" "Will you be able to change the tire on your own?" "You'll be more comfortable in the backseat."   These are just a few examples of some of the age-old, supposedly funny remarks women are often subjected to. In a new initiative, Audi India recognised these for what they are – sexist, obsolete stereotypes that need to be put to rest once and for all.   Conceptualised and executed in conjunction with BBH India, Audi's #DriveTheChange initiative is a culmination of the idea that The Future of Mobility is Equality, a thought firmly rooted in Audi's brand philosophy – Future Is An Attitude.   Audi kicked off the initiative by inviting its fanbase to post some of the gender-related stereotypes they are tired of hearing. Having received over 100 responses, the brand decided to take this initiative on-ground by inviting eight real women from diverse industries.   Savants in their own right, each of these women decimated these typecasts with their deft auto skills, literally driving over stereotypes that were painted on the road.   Commenting on this initiative, Gaurav Sinha Head, Marketing and PR at Audi India said, “Through this campaign, we are celebrating women who are the strongest driving force in our lives. Audi India has always been on the forefront to support women relevant initiatives. As a brand we have had women focused driving events and also engaged with our women audience through exclusive initiatives. We recognise that women are strong influencers and are constantly confronting and breaking pernicious stereotype about women being bad drivers. Taking this thought forward, we have developed a campaign that encourages and celebrates women by reinforcing the messaging of breaking down the gender stereotypes.”     Russell Barrett, CEO & CCO, BBH- PWW India added, "Sexism is insidious in the way it creeps into seemingly casual comments. Especially when it comes to women behind the wheel. This Women’s Day, we decided to call out these stereotypes and put it in its place. Crushed under the wheels of awesome and confident women of today."   The campaign can be viewed here: https://youtu.be/UgEmnGyoXxU  
Wunderman Thompson India and Shell India launch ‘Great Things Happen When We Move’
Mar 08 2021 By Admin
Shell India in collaboration with Wunderman Thompson India, has unveiled its latest campaign, ‘Great things happen when we move’.  In their continued quest to be a trusted partner and help build the country, the campaign aims to celebrate the indomitable spirit of Indians, their dreams, and aspirations along with their inspiring journeys. Shell has launched three new brand films that showcase inspirational stories of mobility thereby bringing alive the brand’s partnership and commitment to this nation as catalyst of change.   For many Indians, their vehicles play a significant role in bringing socioeconomic impact for themselves and their families. ‘Great Things Happen When We Move’ is a campaign about the people who displayed unconquerable courage and motivation to realize their ambitions by doing one simple thing - moving forward. The campaign conceptualized by Wunderman Thompson India has been specifically launched ahead of International Women’s Day to encourage Indian women who face towering challenges in their quest for mobility.   Shell India’s research found a particular set of consumers moving confidently towards their dreams and truly capturing the essence of our campaign idea, Women. The latest campaign encourages Indian women to keep moving by highlighting the stirring stories of three inspiring women: Yogita Raghuvanshi, India’s first woman truck driver, Geeta Tandon Bollywood’s leading Stuntwoman and Sumitra Senapaty, Founder of Women on Wanderlust. The core assertion of these films is to establish that mobility is a key enabler of people’s progress and it holds specifically true for women.   Commenting on the launch of the campaign, Nitin Prasad, Chairman, Shell Companies in India, said, “India is one the fastest growing economies in the world and we acknowledge the role that mobility plays in a nation’s progress. At Shell India, we are constantly working towards understanding the needs of our customers and pioneering products and services that enable this mobility, especially for women as their journey is not easy. Ensuring that women have an equal participation in all areas of work, at all levels and in all locations is our constant endeavor. We have fuel stations entirely run by women, an all women crew that installs canopies at our sites under construction, about one third of the working professionals/ employees in Shell business operations are women and we continue to encourage an interest in STEM education for our young bright minds across schools and colleges. We are proud of the journey we have made so far but there is a lot more that needs to be done and we are committed to keep moving forward on this path and make a brighter future.”   The films are based on the stories of three amazing women, and mobility is at the heart of each. The first film highlights the story of Yogita Raghuvanshi, India’s first female truck driver who could not pursue her career in law as she took the responsibility of being a single mother after her husband passed away. The second film celebrates Geeta Tandon who walked out of an unhappy marriage and tried her hand at several things to support herself and her children. She found her calling when she became Bollywood’s leading stuntwoman. The third film showcases how travel expert Sumitra Senapaty, Founder of Women On Wanderlust, encourages women to travel to over 50 destinations around the world.   Joy Chauhan, Sr. VP and Managing Partner, Wunderman Thompson, Delhi, said, “It is the human endeavour to move forward towards victory despite obstacles. It becomes a moment of intense pride to partner brands like Shell that enable this move towards better. Not only is this campaign inspiring us towards greatness; it is subliminally urging society to shift the lens with which women are seen; not as victims but as people with tangible power. Women are fighting their circumstance to emerge victorious every day; they are doing it with grace, perseverance and chutzpah. Yogita, Geeta and Sumitra are representations of women you and I know in our lives. Because once women are acknowledged as the heroes they are, humanity would have a real chance against robust challenges like inherent misogyny and imbalance. And all other challenges become smaller than us. That’s probably why ‘Great things happen when we move’ is a pivotal campaign that we are privileged and honoured to be a part of.”   Siddharth Prasad, Vice President & ECD, Wunderman Thompson, said, “We didn’t want to just ‘narrate’ a story to viewers. We wanted them to be a part of the journey and rejoice in the protagonist’s success. Hence, the scripts were written from the point of view of an observer, someone who became a casual participant in a day in the life of our heroines. The narrative is very organic, the characters are real and believable. Inspiring stories; but designed to engage rather than impress. Shell was absolutely clear that they wanted the films to be authentic and I’m very happy with the way Arunima has brought the vision to life.” Click here to view the film series - https://www.youtube.com/watch?v=GIb2lRW0VGU&list=PL-8wJtAJZVwFEnd61ZAjOLs9Kg9-rEk6I   Watch the individual films here: •            Yogita Raghuvanshi – https://www.youtube.com/watch?v=GIb2lRW0VGU •            Geeta Tandon - https://www.youtube.com/watch?v=54mj4xvBznQ&t=10s •            Sumitra Senapaty - https://www.youtube.com/watch?v=K1fyB7goDus
DDB Mudra Group makes brand history on Stayfree with back-to-back Grand Prixs at Spikes Asia 2021
Mar 05 2021 By Admin
 DDB Mudra Group won the Grand Prix for Creative Strategy for their work on Stayfree Project Free Period at Spikes Asia 2021. This is the first time that an Indian brand has back-to-back Grand Prix wins. Last time around at Spikes, the work won a Grand Prix for creative effectiveness. Project Free Period turns the period from a pause to an opportunity for sex workers to sustain a life outside of the trade.   Talking about this culture-shaping work, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “With Stayfree, we’ve been on a journey of creating conversations around periods, through strong acts and empowering stories. And winning back-to-back Grand Prixs is great recognition for the same.”   At Spikes Asia 2021, the Group also bagged a gold and two bronzes for its work on Stayfree and Spotify.  

PR

Stratbeans promotes gender equality by running digital campaign #beempowered on International Women's Day
Mar 08 2021 By Admin
  On the occasion of International Women’s Day, Stratbeans ran a week-long digital  campaign  #beempowered saluting the spirit of its female workforce. The company paid an ode to each woman employee, highlighting the special trait about them with a quote and a photo. The digital campaign was conceptualized and implemented by the Digital Marketing wing of HighViz PR.  The organization has been at the forefront in driving special policies, projects, and initiatives to empower women and work towards creating a gender-diverse workforce. “We are thankful to all the women employees of our organization for their tremendous contributions and achievements towards the success of the company. At Stratbeans, we have always been committed and passionate towards building a diverse, inclusive workforce environment, where there are equal opportunities for everyone to excel, thrive and climb up the ladder. We take pride in sharing that as of today, women are successfully leading half of the key business units at Stratbeans, and we hope the graph to further build up going forward.”, says Sameer Nigam, CEO, Stratbeans. Over the last few years, the company has rolled out special policies and initiatives to improve the working life of their women workforce, thereby enabling them to achieve a perfect work-life balance. Some of the key benefits for female employees include flexi-working hours, maternity benefits including special maternity workspaces, exclusive monetary allowances for travel, special guidelines for women security, etc.  Adds Nigam, “Diversity in the workforce is critical to ensure the overall well-being of any organization, and we truly believe in the same. Our employee policies are strictly women-friendly; our learning and mentorship programmes are all designed to empower women to take up more leadership roles in the company. We are privileged to have such great female talent in-house, and I take this opportunity to thank one and all of them.” The company lays special emphasis on promoting mental peace of all its employees and took special care of them during the Covid-19 pandemic and the imposed lockdown. It encourages employees to shut down work early during regular work days at regular intervals to relax and rejuvenate.  
In a multi-agency bid, Enterprise Ireland retains Kaizzen as their PR Agency
Jan 15 2021 By Admin
    Kaizzen, India’s leading independent Public Relations & Digital Agency has won the PR mandate for Enterprise Ireland, post a multi-agency pitch. The mandate encompasses providing strategic communications support to Enterprise Ireland covering corporate reputation management, brand visibility, and crisis management; across media platforms. Enterprise Ireland is the government organization responsible for the development and growth of Irish enterprises in world markets. Enterprise Ireland also manages the Education in Ireland national brand under the authority of the Minister for Education and Skills. Thus, Kaizzen will also be managing the promotion of Irish Higher Education Institutions in the Indian market. On appointing the agency, Mr. Abhinav Bhatia, Director of Enterprise Ireland – India and South Asia cites, “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and help us achieve our objective. What helped Kaizzen deliver an excellent pitch was the understanding of the sector and the account. Furthermore, having managed to amplify similar accounts with notable results certainly made Kaizzen a suitable agency for the brand. We believe that the strong team with expert backing from the leadership will help Enterprise Ireland seamlessly manage its media communications right from planning, strategizing to execution in the Indian market.” Mr. Abhinav Bhatia is responsible for managing Irish companies’ entry and expansion into the Indian market within a diverse range of sectors like education, life sciences, ICT, FinTech, etc. “We have worked with Kaizzen in the last term and are happy that the agency won our mandate again. Moreover, by handling communications for EI in the past, affirms my belief in their ability to deliver compelling results. We look forward to a fruitful association with team Kaizzen yet again,” he adds. Kaizzen’s dedicated team for Public Relations, as a part of the mandate, will be driving Enterprise Ireland’s media communications. Vineet Handa, CEO of Kaizzen eagerly exclaims, “Kaizzen has a long-standing relationship with Enterprise Ireland and has been working with them for the last 2 years. We are thankful to the management team at Enterprise Ireland for placing their trust in Kaizzen once more. Our team is excited at the opportunity of working collaboratively with the team at EI; to execute innovative, disruptive high-impact PR campaigns that positively impact the business.” With over 25 years of experience in Public Relations, Brand Communication, and Outreach, Vineet’s venture at Kaizzen aims at bringing a new dimension to the communications realms, thereby providing value to companies through this function. He further mentions, “Enterprise Ireland needs to be promoted in India to showcase the potential Ireland possesses. With the strong presence of the UK, USA, Australia, and the likes of it, the capability of a booming country like Ireland is overshadowed. We at Kaizzen will be magnifying the opportunities in Ireland in both trade and education sectors furthermore.” Over the years Kaizzen has built a diverse portfolio to serve clients in both National & International markets across verticals including, Education, Healthcare, Fintech, FMCG, Sports, Broadcasting, Market Research, Hospitality, Government organizations on National and International platforms. Kaizzen has recently been ranked as the 7th Fastest-Growing PR Agency globally in the Provoke Global PR Agency Rankings and also awarded ‘Specialist Consultancy of the Year’ at IPRCCA 2019.  
Teamwork Communications Group Celebrates 11th Milestone year in Communication and PR: Continues to grow in post Lockdown Period
Dec 17 2020 By Admin
     Leading media relations agency Teamwork Communications Group has marked its 11th milestone year, displaying stupendous growth in business and workforce despite a COVID induced economic slowdown. The healthcare specialist agency added over 50 new clients to its kitty this year covering not just healthcare business, but an overarching list of accounts from diverse industries. The Group also increased its workforce by 30% this year. Founded by media and PR specialists Kamal Narayan and Nikky Gupta in 2009, Teamwork Communications Group has over the past 11 years cemented its place in the industry as the only healthcare specialist communications agency. However, it has also successfully diversified its communications capability beyond healthcare to effectively service an array of clients including start-ups, corporates, education and lifestyle sectors.Keeping up with the needs of the time, the agency expanding beyond its traditional PR business by establishing a dedicated social and digital media division a few years back.The digital and social media division has also show remarkable growth in recent years. “It was a difficult year for the industry, yet we managed not only to retain a majority of our clients but also add a large number of new businesses. Together, our PR and digital media divisions added over 50 new clients to our business, bucking the reigning trend of economic slowdown. Interestingly, a large number of new clients came from healthcare, pharma, EdTech and other technology based sectors. A number of organizations chose to cut down their large advertising budgets and turn to low-cost and sustainable PR activities to ensure a continuity in their brand communications,” said Nikky Gupta, Co-founder & CEO , Teamwork Communications Group. Despite the challenges of a lockdown and remote working requirements, the organization also continued to augment its human resource, increasing its workforce by 30% this year. Almost all departments of the organizations including PR, digital solutions as well as content hired aggressively to meet the needs of a growing business. Some of the new clients that added to the Teamwork kitty this year include healthcare providers NOVA IVF Fertility Clinic, Regency Hospital, Ujala Cygnus Group of Hospitals and Max Ventilators; international aesthetics giant Alma Lasers; EdTechstartupBada Business;pharmaceutical major ENTOD Pharma; sustainability startup The Better Home and snacks major Bikano to name a few. The Group continues to serve its longstanding list of patrons along with new clients. “Opportunities in traditional media remained limited this year on account of closures of several newspaper supplements and editions as well as an overall news focus on COVID related developments. However, we reacted swiftly to this shift and devised overarching communication strategies for our clients that gave them visibility in both traditional and digital media along with cultivating thought leadership for them. Going forward, we are looking to expand our presence beyond our conventional stronghold regions of Delhi and Mumbai and have a wider presence in southern India,” added Nikky Gupta. Going forward, Teamwork Communications Group is looking to expand its presence beyond its conventional stronghold regions of Delhi and Mumbai and have a wider presence in southern India.
India’s Leading Ed-Tech firm Talentedge Awards its PR mandate to Kaizzen
Dec 14 2020 By Admin
  Kaizzen, India’s leading independent Public Relations and Digital Agency has won the PR mandate for the Ed-Tech firm Talentedge, the pioneers of ‘Live & Interactive’ digital learning in India. The mandate encompasses providing strategic communications support to Talentedge, covering corporate reputation management, brand visibility, and crisis management.   On Kaizzen’s appointment, Aditya Malik, CEO, and MD, Talentedge said, “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and spearhead Talentedge in the arena of online education. We are confident that the team’s experience in managing similar mandates for other industry bodies and clients in the education, start-ups and ed-tech space helps them understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a fruitful association with team Kaizzen.”   The Ed-Tech firm offers digital courses through live classroom sessions giving students a chance to interact with renowned faculty as well as with each other during the classes. The brand’s distinct interactive technology solutions, cloud campus, world-class learning pedagogy, social collaborative learning, assessment, and analytics allow students to get an unparalleled learning experience, anytime and anywhere. Talentedge also enables working professionals to achieve what they aim for and open up various avenues.   Commenting on the development, Mr. Vineet Handa, CEO, Kaizzen, added, “We are thankful to the management team at Talentedge for placing their trust in Kaizzen. We are excited about the opportunity to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education and Ed-Tech is one of our strongest practice areas, and we are confident we will be able to grow the brand further.”   With the current win with Talentedge, Kaizzen’s diverse portfolio of clients in the education sector has expanded. It already includes brands such as FICCI Arise, Education in Ireland, Sommet Education, Jaipuria Group of Educational Institutions, Heritage Schools, IDP Education, Speech and Debate India, Samarthya Teachers Training Research of Academy (STTAR) among others. Kaizzen has recently been ranked as the 7th Fastest-Growing PR Agency globally in the Provoke Global PR Agency Rankings and awarded ‘Specialist Consultancy of the Year’ at IPRCCA 2019.

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Lionsgate Play curates a special watchlist ‘Queendom’ that offers wide-range of women-centric films that are a must watch
Mar 08 2021 By Admin
  March is a Women’s History Month, the perfect time to hit play on these amazing films made for, by, or about women. Rule, power, bold and outspoken is what “Queendom” is all about. Lionsgate Play curates a special watchlist Queendom with wide range of women-centric movie/series to enjoy this weekend. The powerful female leads having great personalities and strong opinions, will prove that girls really do run the world. Here are the top 7 films to binge-watch this Women's Day!   Bombshell: An American drama film Directed by Jay Roach, starring Margot Robbie, Charlize Theron and Nicole Kidman in the lead. Based upon the accounts at Fox News, a multinational cable news television channel, founder Roger Ailes was slapped with a lawsuit alleging sexual harassment and the toxic environment at the network. Bombshell received international success for its important message and even earned Charlize Theron and Margot Robbie Academy Award nominations for their mind-blowing performances.   Hustlers: An American crime drama directed by Lorene Scafaria is a crime thriller based on a New York Magazine Article. Starring Jennifer Lopez, Will Ferrell, Adam McKay, Jessica Elbaum, Benny Medina, Elaine Goldsmith-Thomas, the film revolves around Destiny who meets an old friend and veteran exotic dancer Ramona. The crew of former stripper band together to swindle money from rich clients. They soon land in trouble as their scheme does not last very long.   Atomic Blonde: Action thriller film starring Charlize Theron, James McAvoy, Sofia Boutella and other. The film is directed by David Leitch, Atomic Blonde navigates the life of Lorraine Borughton,  an undercover MI6 agent is sent to Berlin to investigate the murder of a fellow agent and recover a missing list of double agents. There she partners with embedded station chief David Percival to navigate her way through the deadliest game of spies.   Bandidas: Western action comdey film starring international icons Salma Hayek and Penelope Cruz in the lead roles. Directed by Espen Sandberg, Joachim Rønning. It tells the tales of two women Maria Alvarez, a poor farm girl, and Sara Sandoval, the daughter of a wealthy landowner, team up to take revenge against a wicked land baron who tries to capture their lands. To feed the now landless people and to seek revenge, María and Sara become bank robbers, veritable Robin Hoods. But Jackson and his hired guns are after them. So we wonder, what are the women's options?   Miss Sloane: Miss Sloane is a political thriller film directed by John Madden and written by Jonathan Perera. The film stars Jessica Chastain, Mark Strong, Gugu Mbatha-Raw, Sam Waterston, and many more. Miss Sloane (Jessica Chastain) is the most sought after and formidable lobbyist in D.C. who must fight to win against her powerful opponent’s party that digs deep into her personal life. Jessica Chastain was nominated for a Golden Globe for her groundbreaking performance as Miss Sloane!   Chasing Life: An American drama series starring Italia Ricci, Haley Ramm, Aisha Dee, Richard Brancatisano, and Mary Page Keller in the lead roles.  Chasing Life follows April through her journey in the face of this daunting revelation, during a time in her life when the challenges of finding love and success would be enough to keep any girl occupied.    Motherland: Starring Anna Maxwell Martin, Lucy Punch, Diane Morgan, Paul Ready, Philippa Dune, this sitcom follows a group of less-than-perfect parents who reveal the comic and crazy sides of middle-class motherhood as they navigate the trials and traumas of unromanticized parenting, where chaos and hyper-competition reign supreme as they struggle to keep up and stay the course. Download Lionsgate Play app, available on Google Play Store, Apple app store and Amazon Firestick.  
MX Player wins in the Media & Entertainment category at the Amazon AI Conclave 2021 Enterprise AI Awards
Mar 05 2021 By Admin
  AI and Machine Learning is transforming businesses across the world and digital entertainment services are integrating AI and ML to disrupt and innovate their product offerings, enhancing the customer experience.  MX TakaTak won Amazon’s Enterprise AI Award for extraordinary innovation in the Media & Entertainment category at the Amazon AI Conclave 2021. The recognition is for MX TakaTak’s exemplary usage of AI and ML to boost the rigor of their content moderation process, ensure compliance with government rules and regulations, and find innovative and effective ways to engage users on the platform. Since its inception, MX has always aimed to provide a safe environment to all its users and one of the features we host on MX TakaTak is the function of uploading avatars by users. These avatars uploaded by users may risk violating the strict community guidelines set by MX TakaTak. The AWS Rekognition service used by MX TakaTak detects whether the avatar content uploaded by users complies with community guideline requirements (including but not limited to pornography, violence, blood and gore, sexual suggestion, drugs, illegal behaviour, etc). More than 600,000+ avatars get uploaded to MX TakaTak daily and along with AWS Rekognition, MX Takatak ensures safety and compliance for its users.   Amazon hosted the Enterprise AI Awards recently to celebrate excellence and extraordinary innovation by enterprises leveraging AI & ML across industry categories. These awards were presented during the Amazon AI Conclave — one of the largest and most prestigious AI-centric conclaves around the world.
ALT Balaji wins TOP BRAND WITH CULT-LIKE FOLLOWING at Label Awards 2021!
Mar 03 2021 By Admin
   The OTT platform has won immense adulation and acclaim amongst subscribers and critics for its content-driven shows. Adding another feather to its cap, ALTBalaji has been appreciated by the Label Awards 2021, for its originality and diversity with the top brand with a cult-like following and also won the Best Content IP of the year for Mentalhood.    With a strategy to focus on youth programming for the country, ALTBalaji's offerings include premium, disruptive content, and original series across genres. With originality, courage, and relentlessness at its core, ALTBalaji's range, stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for everyone.    ALTBalaji sold 1.6 Mn subscriptions in the third quarter (Q3 FY21) on the back of a super-strong content lineup and, strategic increase in marketing spend. Mentalhood that bagged the Best content IP of the year, marked the web series debut of popular Bollywood actress Karisma Kapoor. Apart from Karisma, the show featured talented actors including, Dino Morea, Shruti Seth, Sandhya Mridul, Tilottama Shome, and Shruti Shukla.    Sharing her gratitude, Ekta Kapoor, Jt. Managing Director, Balaji Telefilms said, “We believe in creating shows and characters that would stick with the audience for a long time. ALTBalaji has been appreciated for its content-driven shows and we are grateful to the viewers and the critics for accepting and loving our platform and, we look forward to releasing more diverse and original series."   Label Awards is India's largest Brand Licensing and Retail opportunity platform and is in its 4th Edition, and this year's discourse will unravel the opportunities, exposure, and growth in licensing in India besides sharing the knowledge and recognizing the pioneers in the industry. The event is organized by License India, the brand licensing-centric media division of Franchise India Group.     With an extensive library of 74 Indian originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, drama, romance, youth drama, horror, comedy, amongst others, catering across demographics as per the viewers' taste & preferences. For the upcoming year, ALTBalaji has an exciting pipeline, consisting of multiple shows such as The Married Woman, Apharan 2, Broken But Beautiful 3, The Test Case 2, PuncchBeat Season 2, His Story, Cartel, Main Hero Bol Raha Hoon, and many more. Each of these new shows is high-octane dramas, which the audience can binge-watch.
Central launches first of its kind Insta-Web Series On Women’s Day - #WOMENWEARITBETTER
Mar 02 2021 By Admin
    Women’s day is all about celebrating the true essence and potential of being a woman. To capture the same, Central, along with their agency NDMPL, an established digital and influencer marketing agency, has released an interesting campaign #WomenWearItBetter this Women’s Day. The campaign consists of an immersive web series told through Instagram stories via a fresh Instagram account, Women Wear it Better! The campaign gets its name from the insight that women are superior when it comes to gauging a situation, accepting challenges, fulfilling dreams, and achieving aspirations with confidence, sass, and style. The story of this web series breaks the perceptions and myths faced by women; like ‘Women don’t get along with each other’, ‘A woman doesn’t like it when another woman is wearing an outfit similar to hers’, ‘a group of women is more chaos, less result’, and many more.   With every episode, Instagram users get to become an integral part of the journey by sharing their tips, thoughts and opinions with the protagonists. Users are even encouraged to share their own incidents and stories that match various stages of the story. Parallelly, the dedicated handle addresses and amplifies the attitude and poise that makes every woman a winner, and is a potential community in the making. The campaign also consists of several other innovations like confidence-boosting messages, an interesting monologue of the protagonist and BTS sneak-peeks of how the show took shape. Promo link - https://www.youtube.com/watch?v=rWQ1l9L0MhQ&feature=emb_logo Pawan Sarda, who is the digital marketing head at Future Group says “Central as a brand has always been connected with the youth and therefore on the occasion of Women’s Day, we wanted to reinculcate a sense of pride into every woman's mind, while at the same time not veering away from our primary offering i.e., Fashion. NDMPL co-created, conceptualized and executed the campaign bringing this wonderful idea to life. We are proud to have together created #WomenWearItBetter.”     Natasha Saraogi, Director – NDMPL who spearheaded the campaign with her innovative and creative approach says that “Usually, Women’s Day conversations are lost in the age-old talks about independence, feminism, etc. But we chose to juxtapose the sense of confidence that women have in them with their fashion as well as their attitude, and hence came up with the idea of #WomenWearItBetter. The idea was to give the Instagram audience more with their every tap on Instagram stories, and looking at the response we can confidently say we achieved it.