Guest Authors

Oct 21 2020

By Admin

How Can HR Protect Employees’ Mental Health During Covid-19 Crisis?

We are living in the most uncertain, unprecedented and increasing unsettling times of our lives. Uncertainty triggers anxiety. Between rising numbers of Covid-19 cases, questions about whether or not to reopen economies and businesses, the ongoin...

Oct 21 2020

By Admin

Potential of Programmatic Audio Advertising

Audio is currently undervalued and underutilized in India. There needs to be more education, and more measurement tools, says Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India. In India, programmatic audi...

Oct 13 2020

By Admin

Guidelines for Creating a Banking App

Mobile apps are revolutionizing the way we manage our finances, with 90% of mobile users predicted to make a mobile payment with their smartphone in 2020. In 2018, digital transactions in India increased by 55%, compared with 48% in China a...

Oct 06 2020

By Admin

The Modern Worker Demands Modern Recognition

It is amazing how there is no limit to the amount of good one can do if one does not care who gets the credit. But then hey, everyone craves for recognition of some kind or the other. This was true earlier & is truer now in this era of Social...

Sep 29 2020

By Admin

Impact of Covid 19 on the media and entertainment industry

We know that COVID-19 has impacted all aspects of life and business. The media and entertainment industry were no exception. Unlike some sectors where work from home was still an option and operations could be managed remotely during the lockdown, M&a...

Sep 26 2020

By Admin

Live a heart healthy life this World Heart Day

September 29 is observed as World Heart Day to spread awareness about cardiovascular diseases (CVD), including heart disease and stroke. In the time of COVID-19, people are faced with a double-edged threat. Not only are they more at risk of developing...

Sep 23 2020

By Admin

Wi-Fi 6: India Gears Up for the Next Generation of Wi-Fi Technology

With much of the country being on lockdown in the past few months due to the ongoing pandemic, by now you must be aware of the importance of Internet and Wi-Fi devices. Many of us didn’t realize the significance of having a strong Wi-Fi device i...

Sep 18 2020

By Admin

How to market your food delivery app

Estimates suggest the global food delivery app market will reach $134.49 billion by 2023. An already hot market has come to a boil as COVID-19 lockdown measures pushed people to food delivery apps in droves. Increased competition for users means...

Sep 17 2020

By Admin

Improve Employee Experience by making Wellbeing Culturally Relevant

There is a lot of talk in companies about ensuring that the sales of their products keep going up by ensuring the customers are satisfied with their services. They ensure that this is done by enticing & satisfying the needs of their customers....

Aug 28 2020

By Admin

“A landmark judgment on coparcenary which paves the way for gender equality”: Dr Kislay Panday

Our legal system moves slowly but surely. And this was once again proved on Tuesday when the Supreme Court ruled that it did not matter whether the father or the coparcener was alive at the time of passing the inheritance act in 2005. That all daughte...

Aug 25 2020

By Admin

Is Crowdfunding a Good Way to Invest in Real Estate

Real estate has always been a great investment opportunity for investors. In my opinion, real estate can be the safest and best way to achieve financial freedom. However, buying properties has been out of bounds to most individuals as it involves a hu...

Aug 20 2020

By Admin

Renowned MD Radiologist and Healthcare entrepreneur Dr.Sunita Dube launches mission wellness 2030 plan in India

Doctors around the globe have been working very hard in order to contain the virus since the past 5 months. MD, Radiologist, Healthcare Entrepreneur, and the Founder of MedscapeIndia, Dr. Sunita Dube has been at the centre of several efforts to meet t...

Aug 19 2020

By Admin

How super-apps can transform the mobile marketing landscape

When it comes to super-apps, there’s no denying that they dominate the Asian market. In the past we’ve seen tremendous growth, where super-apps started with a single purpose to entice uptake and mass usage and then branched out t...

Jul 31 2020

By Admin

Tracing the course of Indian real estate PR in pre and post lockdown times

When the going gets tough, the tough gets going. Public Relations agencies and consultants who were able to provide brand recognition and value to their existing clients in this unprecedented time have rightly stood by this thought. PR has always...

Jul 31 2020

By Admin

Importance of an omnichannel marketing approach during this pandemic

Current pandemic has been a wake up call for most of the marketers to re-look at their approach with a blooming set of new opportunities. While most of the industries got affected negatively by the pandemic situation, there are few industries tha...

Jul 27 2020

By Admin

Financial Assistance of Rs. 5 Lakhs for Young Lawyers who suffered due to COVID-19: Dr Kislay Panday

Dr. Kislay Panday, an eminent lawyer at the supreme court of India said “young lawyers are the torch bearers of Indian judicial system and responsible for upholding the democracy in the Country but right now they are in distress as Cor...

Jul 27 2020

By Admin

Brands should adopt an 'omnichannel' approach

Indian consumers now have more TV content choices than ever before, and many more ways and places to watch it. This means that shifting to an omnichannel approach is crucial for advertisers to retain their reach and engagement with customers...

Jul 27 2020

By Admin

Covid-19: Hygienic and safe food is the need of the hour

While discussions around food hygiene and safety has always had prominence, the ongoing Covid-19 crisis has once again thrown open and emphasized the importance of addressing the issue and heightening awareness around it. This has also highlighted the...

Jul 27 2020

By Admin

999Services.com Sets a New Safety Standard in the AC Industry

    Air conditioners are a unique product for homeowners to buy, use, and maintain. With the purchase of any AC unit inevitably comes installation, maintenance, service, and repairs.    More often than not, when an AC unit breaks down or ne...

Jul 17 2020

By Admin

Dealing with the Dragon

It sounds cliché to blame the British Raj for our present domestic and international problems. Unfortunately thanks to the British legacy, we are still grappling with the problems left by them. The present Indo-china dispute can be attributed t...

Jul 11 2020

By Admin

Impact of Covid19 on Consumers of Digital News Platforms

The COVID-19 pandemic has accelerated the global disruption of lives, businesses and business models to unprecedented rates. While several businesses are still analysing the impact of the pandemic on their operations, the revolution of consumer behavi...

Jul 07 2020

By Admin

Kidney patients stay cautious during the Monsoon! Tips to avoid infec

The onset of the monsoon season in the country is no doubt a time of relief from the scorching summer heat as the temperatures drop and the landscape turns lush green and vibrant. However, the monsoon months infamously bring with them a numb...

Jul 07 2020

By Admin

The Impact of Coronavirus on Short Term Rentals

The pandemic resulted in widespread travel restrictions across the country. There is no doubt that Covid-19 has dealt a huge blow to short term rental owners as most of them have seen almost zero demand. Many homeowners are shifting their model b...

Jul 02 2020

By Admin

App Bot Frauds And Ways To Protect From Them

Growth in mobile gaming is exploding, more so than ever since the outbreak of the COVID-19 virus. In fact, new data from App Annie suggests that install for mobile game downloads went up 20% in Q1 2020. Nowhere is gaming growth more apparent than...

Jul 02 2020

By Admin

Corona: A legal Challenge

It is more than four months; still, there is no cure for Corona. While in the earlier months of March and April, the cases were rather low but in the last few weeks, the Corona positive cases have grown exponentially. Apart from the health as...

Jun 24 2020

By Admin

Streaming wars: How will media buying adapt?

The Over-The-Top media services (OTT) market in India is predicted to grow at 21.8% CAGR from Rs 4,464 crore in 2018 to Rs. 11,976 crore in 2023, according to PwC’s Global Entertainment and Media Outlook 2019–2023. There’s been a lot...

Jun 24 2020

By Admin

Marketing is, serving the human in the consumer

Yan Han, International Business Chairperson, Topline Consulting Group The world of marketing came to a sudden halt in the wake of the deadly Coronavirus. With the growing impact of this unrivaled tragedy, the global economy is at its lowe...

Jun 15 2020

By Admin

From a scholar to Jwellery designer - story of Dr. Harshaa Seth.

I am Dr. Harshaa Seth. I am a Jewelry designer for Films, TV shows & Ad Films. During my college days I was excellent in studies. But simultaneously I learn many art forms like : Jewellery designing, Makeup artistry, Classical music, Bharatn...

Jun 06 2020

By Admin

Role of Effective Healthcare Communication during a Pandemic

As the world battles a pandemic of unprecedented scale, governments and healthcare systems have launched multi-dimensional efforts to contain the outbreak and ensure high risk preparedness. From announcing nationwide lockdowns to procuring adequate pr...

Jun 05 2020

By Admin

Time to redefine your marketing strategy as per new normal

In today’s landscape, most brands are experiencing marketing budget cuts and looking for more affordable and result oriented channels like programmatic advertising which can deliver an impeccable ROI. The ‘new normal’ in the advertis...

Jun 03 2020

By Admin

Business Park Lifestyle Post Pandemic

The world of the workplace is constantly changing, the people around adapting to it. Change is an endless process and for business to prosper, the only certainty is to quickly adapt. Business Park Management is a niche concept in the world of real est...

May 29 2020

By Admin

How Technology is Changing the World of Marketing

Over the last century, we have seen more technological innovation compared to the rest of human history put together, and the pace is only increasing. Businesses that stay attuned with these innovations and leverage them have an edge over their c...