Jan 29 2021
With the world going digital and lives getting busier, people do not have enough time to invest in reading long descriptions or digging deep into the services.The modern consumer of today wants to see the product in action. That is where the role of videos in marketing come into the picture.
Manish Kumar, a digital expert and CEO and Founder of Digi Osmosis shares some interesting insights backed up by relevant stats and examples to highlight the importance of videos in today's times. He believes videos are not only quick and easy to consume but are great conversation starters too and conversations, often lead to better conversions for brands. Unlike most other mediums,videos connect brands to the customers on a personal level. The success of videos made for Flipkart and MMT bear testimony to the fact that video marketing and influencer collaborations are the way to go for brands to make their mark in this highly competitive , new age market.
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