ITS LOCK ON for Indian Real Estate

Apr 13 2020

 

LOCK – ON means 'Disambiguation' which refers to the removal of ambiguity by making something clear.

We never would’ve imagined a day when 1/3rd of world’s population would be in a lockdown. While the wrath of the lockdown has totally changed our lives, putting our work and finances in a jeopardy, our future will depend largely on how we utilize the time available today. The lockdown gives us ample of time to ponder upon key decisions taken and to be taken, explore avenues for reviving the finances, make mindful investments and rectify the unpreparedness with which we are facing today’s situation. Make a choice now, whether you want to repent over what went wrong or make lemonade out of the lemons life (or the virus) has thrown upon us. If you choose the latter, then this article is for you to read ahead.

This pandemic has rightly taught us that uncertainties come unexpectedly. How prepared are we to face an adverse situation again?

Businesses are adversely hit and job security has gone for a toss, leaving us in a catch 20 situation. Talking about investments, the FDs, Stocks, shares that we invested in are witnessing negative returns. Our priced possessions like jewelry and gold are locked up in banks and not helping us get through the situation. Fancy cars are stationed in parking lots, unused. The alternate investment options like SIPs, Mutual Funds too aren’t performing.

Remarkably, one thing that has stood between us and the disaster is HOME. A sense of safety and security that a home brings for a family is irreplaceable. It is a physical as well as an emotional comfort zone where one heals and recuperates through tough times. Man, right from the stone age has been wandering in search of a home (caves), to protect himself, establish a family, dwell in and flourish.

A critical question arising out of the Covid19 scenario is what will be the fate of home buying and Real Estate post the lockdown?

Studies and reports suggest that the real estate sector will decline; witnessing the worst hit till date and survival will be a challenge. However, as said by Benjamin Franklin, “Out of Adversity comes Opportunity”. The sector also flashes rays of positivity and you would be intrigued to know about the potential to INVEST in Real Estate, against all the current odds.

Real Estate will be the most reliable investment option, considering the conditions of banks, share market crash and capital depreciation or any other option that may appear to be safe initially.

Why will the Indian Real Estate sector grow faster than that of the world?

1.      The world economy will go into recession this year with a predicted loss of trillions of dollars of global income due to the coronavirus pandemic, spelling serious trouble for developing countries, with the likely exception of India and China, according to a latest UN trade report.

2.      The virus pushes U.S.-Chinese relationship towards fracture; the fallout from the global pandemic threatens the recent U.S.-Chinese trade deal and could undermine future global stability. This rift will lead India to gain interests of global investors and companies. These investments open doors for better infrastructure, leading to the opening of multiple employment opportunities. These factors directly balm the upward movement of real estate in India.

3.      China lost its goodwill and trust from investors and the corporate world, owing to the
(rumored) conspiracies in the way the country handled the spread of COVID 19 to the world. After China, India is the only country with the capacity to handle the magnitude of the Global scale, in terms of manpower, resources, transport systems, etc.

4.      India so far, has augmented trust in handling corona and has bravely fought pandemics in the past too. Indian Real Estate gains appreciation form world economists for its perception as a Nation full of values and ethics, leading India with great avenues to become a Global Superpower.

5.      NRI investment in real estate is bound to improve amidst Rupee fall.

 

While the above conditions make India a lucrative hotspot of real estate investments, below are few points to consider towards real estate buying:


Emotional Investment: In India, owning a home is a matter of pride and esteem. The sentiment runs around passing the home possession as a heritage from parents to the future generations. Interestingly, after our first name, ‘Home’ is second most used Word in the world every day. Ultimately, whatever be the circumstances people across the World will not stop investing in a home or buying real estate.

 

Statistics: The Indian Real estate growth trajectory, since the past few years was likely to emerge stronger and is projected to be USD 650 Bn by 2025 and USD 1,000 Bn by 2030. Residential, commercial and Retail are the three key asset classes, which have primarily been contributing to the sector’s growth. Real estate contributed nearly 6% to India’s GDP in 2017. As per the projected growth trends, the sector’s contribution is likely to rise to 13% of India’s GDP by 2025.

 

·Real Estate – Largest Employment Generator: After agriculture, Real estate is the largest employment generator in the country, creating tremendous opportunities for the skilled and unskilled workforce. India’s Real Estate employee base is estimated to be 67 Mn by 2022.

·High Tangible Asset Value: Real estate is not paper money, this is the asset you can hold tangibly which again increases its reliability and return on investment.

·Competitive Risk- Adjustment Returns : Based on July 2018 data from National Council of Real Estate Investment Fiduciaries (NCREIF), private market Commercial Real Estate returned an average of 9.85% over the past five years. This credible performance was achieved, together with low volatility relative to equities and bonds, for highly competitive risk-adjustment returns.

·Attractive and Stable Income Return (Specially in Commercial space): The rental yield from real estate is much higher than returns on any traditional sources of investment. Commercial investment can yield upto 12% ROI and lowest to 5% ROI (with capital appreciation) depending upon the construction stage and lease terms of the property.

·Inflation Hedging: The inflation hedging capability of real estate stems from the positive relationship between GDP growth and demand for real estate. As economies expand, the demand for real estate derives rents higher and this, in turn, translates into higher capital values.

·Long Term “Assured” Wealth Building Asset with “Predictable “ Returns and least Risk :- Real Estate helps you build wealth in long term due to dual advantage of Regular “Predictable” Returns (yield is higher than Dividend Returns) and an “Assured” Capital Appreciation in long term, don’t be scared of Corporate Scams, while they can affect the company’s stock price or your bank’s health, but it cannot junk out the value of real estate you own

·“Helps you Raise Money Quickly” - Hard Asset is the most preferred collateral for a Bank, to raise capital through a loan (LAP/LRD) your property is the best asset you could own!

·The Ever Rising FSI Benefit - “Wine and Real Estate improve with Age” - While as per accounting standards real estate is not a depreciating asset, in practical life too an older development can reap benefits of redevelopment wherein due to ever increasing FSI norms of MMR the incoming developer would not only offer rent for transit accommodation and corpus as hardship allowance, but also offer at least 25% to 30% enhanced Area (which is of great value as remember, 1 sq.ft of Real Estate in Central Mumbai is valued more than 10 gram of gold) !!

·Work from Home Culture: We are in the middle of the largest test of home-working in history and corporates are adopting, refining and testing policies, processes and infrastructure to make it work. We expect quarantine protocols to encourage work-from-home initiatives and for these practices to be adopted in new geographies as the contagion spreads. Large multinationals who recently, and publicly, announced the scaling back of home-working practices now indicate a desire to embrace widespread use of this practice until the outbreak passes. So commercial demands and co-working space or bigger house may increase.

·Student Housing: An unusual market development that is gradually emerging is student housing in India. Real estate consultancy firm, Anarock Property Consultants says that of the 37 million students pursuing higher education in India, more than 75% live away from home. Existing hostel facilities can accommodate only 18%-20% of this migrant student population. Developers in Mumbai & Pune have already ventured into this space that offers 7% returns.

·Co-living market size across India’s top 30 cities is expected to grow more than double by 2025 to $13.92 billion from current $ 6.67 billion. The demand for co-living in terms of beds is slated to grow to 5.7 million from 4.19 million, while the share of private beds is likely to rise from 15% to 30% of total demand in the co-living segment, showed a Cushman & Wakefield India report.

·REITs are a great investment avenue not only for institutional investors but also for retail investors, who find it difficult to invest in the commercial real estate, which has a better rent yielding than residential properties. Unlike other equity investments, REITs provide assured returns to the investors through a compulsory dividend distribution policy. REITs are mandated to distribute 90% of their net distributable income as dividend. There is also a further upside potential for the investors from periodic property valuations. India's first listed REIT, has gained 50% since listing in March 2019 as against a 10% gain in the Nifty Realty Index and 5% return of the benchmark Nifty 50.

·India’s improved rank on Ease of Doing Business and the courage to implement reforms such as DeMo, RERA, and IBC are indeed creditworthy. These are expected to yield fruitful results in the future and help establish Indian real estate as a preferred destination for global investors, occupiers, and homebuyers.

WHY REAL ESTATE DURING LOCKDOWN?

Probably most of the people interested in buying real estate would be holding their decision till the lock down opens due to speculations in the market or risk pertaining to economic conditions. Yet for any clever investor who is observing the current market will testify buying of real estate during lock down to be the smartest move. Here is why –

1.      Reduction in Home loan rates: On 27 March 2020, the Reserve Bank of India (RBI) reduced the repo rate by 75 basis points (bps). The reduction saw the repo rate reduce from 5.15% to 4.40%. New home loan rates start at 8% from 1 March 2020. So indeed this is good time to buy your home if the decision was just hiding behind the corner for some better rates or good units.

2.      Low Demand – Value for Money: Real estate is facing deficit demand in the market which leads to generation of various attractive offers by Developers. To maintain the good books, builders are currently offering very low rates, lucrative payment plans and additional offers resulting in lowering the cost of property. End-user can expect to buy a property as low as the launch price during this lock down.

3.      Reduction in Stamp Duty: The Maharashtra government on March 6 announced that it is reducing stamp duty on properties by 1% for Mumbai, MMRDA Region and Pune for a period of two years.

4.      Passive Income: Various small investment options are being introduced in the market starting as low as 5 lacs in real estate that too with a rental income. This is again an opportunity to create a separate asset class in your portfolio and start a source of passive income.

5.      Demand- Supply breakthrough: Due to low demand, discounted rates on good inventories are available. But once the economic condition will start settling, the bargain will reduce and demand will also start floating upwards. The rates will not be as low as they are now during lock down.

6.      Segment Shift :  Earlier Lower middle class people used to buy 10 to 12 Lakh property. Now middle class will buy those as an investor and rent it out to lower middle income group. Similarly shift will take place on affordable segment likewise. Middle income group will emerge  as new investor community.

7.      Strike the Iron when it is Hot: We all must have heard this at least once. But it’s time to implement the strategy to gain extensive returns on the investment. Not only the rates are strikingly low, the return on investment that are being offered by some Developers is as high as 15-18%.

Final Thoughts: 

Your Money is SAFE IN Indian Real Estate

-          Regulator like MahaRERA leading the cause of timely justice,

-          High Court Judiciary being extremely proactive and pro-consumer / investor,

-          NCLT giving prompt hearings and orders favoring customer and financial institution and lastly

-          The Supreme Court judgment re-affirms the rights of the homebuyers as financial creditors under the bankruptcy code....

Simply put, it means that homebuyers share equal rights of recovery in the developer's assets which are liquidated as part of the bankruptcy process

The Bottom Line

Real Estate cannot be lost or stolen, nor can it be carried away, purchased with common sense, paid in full, and managed with reasonable care , IT IS ABOUT THE SAFEST INVESTMENT IN THE WORLD.

Real estate is a distinct asset class that is simple to understand and can enhance the risk and return profile of an investor’s portfolio. On its own, real estate offers competitive risk-adjusted returns, with less principal-agent conflict and attractive income streams. Though ill-liquidity can be a concern for some investors, there are ways to gain exposure to real estate yet reduce ill-liquidity and even bring it on-par with that of traditional asset classes. Real Estate investing even on a small scale, remains a tried and true means of building an individual’s cash flow and wealth.

“BUY Real Estate in areas where the Path EXISTS , AND Buy MORE Real Estate where there is no PATH, but YOU can Create Your OWN. Don’t WAIT to BUY Real Estate , BUY Real Estate and WAIT.

Thoughts Compiled By :

Dheeraj Kochhar

Capitor Ventures Pvt Ltd

Navi Mumbai


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HP Global Anti-Counterfeit and Fraud Report Reveals Record Year Protecting Customers and Partners from Fraudulent Print Products
May 24 2022 By Admin
          HP India today announced the results of its Anti-Counterfeiting and Fraud (ACF) Program, that is aimed at creating awareness on the scale and severity of the fraudulent printing supplies market in India. In the past year, the HP Anti-Counterfeit and Fraud (ACF) team has been busy. Charged with protecting customers from buying low-quality or fraudulent HP products, the HP ACF team has confiscated more than 3.5 million fraudulent print products, parts and components – including large numbers of ink and toner cartridges - across Europe, Middle East and Africa (EMEA), Asia-Pacific (APAC) and the Americas. Original HP products are designed to meet HP’s strict quality, reliability and sustainability standards, based on a long history of innovation, research and testing. Counterfeit products are not only illegal but can cause a multitude of problems that can result in performance and reliability issues. Should an HP printer break because of a counterfeit ink or toner cartridge, the damage to the printer will not be covered by HP’s limited warranty.   “Counterfeiters are increasingly turning to the online space to sell their fraudulent wares” said Guillaume Gerardin, global head and general manager of print supplies at HP. “As a result, it’s becoming more difficult for customers to identify counterfeit cartridges at the point of purchase. This is why it’s so important that HP continues to work with online marketplaces to help spot and remove listings for counterfeit products, as well as track down the source of these goods.”   HP takes counterfeiting seriously Between November 2020 and October 2021, HP confiscated 646,000 counterfeit print products across EMEA, an additional 400,000 across the Americas, and a further 2.5 million across the APAC region.         As a part of the ACF program, HP India between July 2020 and Sept 2021, seized 498K counterfeit products worth over INR 40 Crore (USD 5.24 million). Bad actors have already made a marked shift to online trading of counterfeit supplies. This trend has been further exacerbated by COVID-19, with HP increasing its online de-listings by 19% year-over-year. HP works with online marketplaces and other online third-party organisations to put more stringent procedures in place on sites to identify infringing products or sellers.\ COVID-19 continued to impact HP’s ability to collaborate closely with law enforcement, but identification measures moved online where possible with virtual Customer Delivery Inspections (CDIs) and Channel Partner Protection Audits (CPPAs). 1,191 CPPAs were conducted in FY21, an increase of 11% on FY20. Virtual inspections and audits supported the ACF team in identifying and delisting over 224,000 illegitimate HP online offers globally.   “When vendors, partners, distributors and local law enforcement work closely together, we can reduce the instances of fake print products coming to market, said Glenn Jones, global head of HP’s anti-counterfeiting program. “As pandemic restrictions are lifted and employees resume going into office, IT decision makers must remain vigilant and wary of cheap office products flooding the market that could be counterfeits. The Combating Counterfeit Products Act and Customer Delivery Inspections can help identify and ensure fakes cartridges and components never reach the end user.”   HP also invests in training and educating on anti-counterfeiting matters through online events, reaching millions of partners, stakeholders, and customers to date.    Hallmarks of genuine HP cartridges  HP has produced more than 3.9 billion Original HP ink and toner cartridges that contain recycled plastic. Today more than 80% of Original HP ink cartridges and 100% of Original HP toner cartridges are now manufactured with recycled content. Through HP Planet Partners, the company’s return and recycling program, HP has recycled more than 875 million cartridges since the program began nearly 30 years ago and has expanded it to 68 countries.   HP Instant Ink and Managed Print Services provide customers with a safe and hassle-free way of ensuring they always receive authentic, high-performance print supplies. Here’s what to look for when differentiating between genuine HP cartridges and counterfeits:    Check the label. Identify the holographic security label on the box and make sure that as you move it back and forth, and up and down, the color changes, or the "OK" and "√" move across the label. Scan the code. Use the HP SureSupply app or a generic QR code reader to scan the QR code on the cartridge's security seal. If you cannot capture QR codes with a smartphone, validate online. Report counterfeit. Help us fight counterfeit by reporting it on HP.com
Karkinos Healthcare receives investment for development of innovative healthcare solutions
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The Iconic Hyundai Flagship SUV all-new TUCSON - Arriving Soon -
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Duroflex launches Summer Story’22
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          Duroflex has recently launched the ‘Summer Story 22’ Collection in the bed linen category. The brand has been at top of its game in providing intelligent sleep solutions to its consumers for years and now wishes to make sleep spaces – a place of creative expression as well. The brand had recently launched a couture bed linen collection with India’s legendary designer – Rohit Bal. It is now back with a lively summer collection that has design stories for all tastes. Summer is all about fresh colours and light moods. The new ‘Summer Story’ collection is crafted to bring in a burst of summer colours into your sleep space while striking a fine balance between style and health. This entire collection will truly allow one to soak in the beauty of a summer afternoon within the comfort of their bedroom in a trio of design stories – Chroma, Sanctuary & Nostalgia. Chroma collection is about adding a pop of colour to your sleep space in unique in house designs. Inspired by nature and the growing love for flora in urban households these days, the Sanctuary collection aims to make a personal nirvana at home. The design forecasts in the country show a comeback of the old style furniture, motifs as well as décor. Riding on this vintage vibe, Nostalgia collection is like a sweet walk down the memory lane with prints and patterns that make you feel right at home.   Speaking about the launch of new bed linen range, Smita Murarka, Chief Marketing Officer, Duroflex said; “We forayed into the category last year with the goal of becoming a complete sleep solutions provider for our consumers. This season, we wanted to offer a new range of designs that reflect the cheery and delightful mood of the Indian Summers. Summer Story 22 collection is the first of our seasonal collections that we plan to introduce with every new season.”   Duroflex Bed Linen range will be available at all retail outlets as well as e-commerce and marketplaces. Apart from multi-brand outlets, the range will be available on the Duroflex website, Amazon and Flipkart as well. The price range starts from INR 1099 with a special inaugural launch offer of a 15% discount.

Digital

HP Global Anti-Counterfeit and Fraud Report Reveals Record Year Protecting Customers and Partners from Fraudulent Print Products
May 24 2022 By Admin
          HP India today announced the results of its Anti-Counterfeiting and Fraud (ACF) Program, that is aimed at creating awareness on the scale and severity of the fraudulent printing supplies market in India. In the past year, the HP Anti-Counterfeit and Fraud (ACF) team has been busy. Charged with protecting customers from buying low-quality or fraudulent HP products, the HP ACF team has confiscated more than 3.5 million fraudulent print products, parts and components – including large numbers of ink and toner cartridges - across Europe, Middle East and Africa (EMEA), Asia-Pacific (APAC) and the Americas. Original HP products are designed to meet HP’s strict quality, reliability and sustainability standards, based on a long history of innovation, research and testing. Counterfeit products are not only illegal but can cause a multitude of problems that can result in performance and reliability issues. Should an HP printer break because of a counterfeit ink or toner cartridge, the damage to the printer will not be covered by HP’s limited warranty.   “Counterfeiters are increasingly turning to the online space to sell their fraudulent wares” said Guillaume Gerardin, global head and general manager of print supplies at HP. “As a result, it’s becoming more difficult for customers to identify counterfeit cartridges at the point of purchase. This is why it’s so important that HP continues to work with online marketplaces to help spot and remove listings for counterfeit products, as well as track down the source of these goods.”   HP takes counterfeiting seriously Between November 2020 and October 2021, HP confiscated 646,000 counterfeit print products across EMEA, an additional 400,000 across the Americas, and a further 2.5 million across the APAC region.         As a part of the ACF program, HP India between July 2020 and Sept 2021, seized 498K counterfeit products worth over INR 40 Crore (USD 5.24 million). Bad actors have already made a marked shift to online trading of counterfeit supplies. This trend has been further exacerbated by COVID-19, with HP increasing its online de-listings by 19% year-over-year. HP works with online marketplaces and other online third-party organisations to put more stringent procedures in place on sites to identify infringing products or sellers.\ COVID-19 continued to impact HP’s ability to collaborate closely with law enforcement, but identification measures moved online where possible with virtual Customer Delivery Inspections (CDIs) and Channel Partner Protection Audits (CPPAs). 1,191 CPPAs were conducted in FY21, an increase of 11% on FY20. Virtual inspections and audits supported the ACF team in identifying and delisting over 224,000 illegitimate HP online offers globally.   “When vendors, partners, distributors and local law enforcement work closely together, we can reduce the instances of fake print products coming to market, said Glenn Jones, global head of HP’s anti-counterfeiting program. “As pandemic restrictions are lifted and employees resume going into office, IT decision makers must remain vigilant and wary of cheap office products flooding the market that could be counterfeits. The Combating Counterfeit Products Act and Customer Delivery Inspections can help identify and ensure fakes cartridges and components never reach the end user.”   HP also invests in training and educating on anti-counterfeiting matters through online events, reaching millions of partners, stakeholders, and customers to date.    Hallmarks of genuine HP cartridges  HP has produced more than 3.9 billion Original HP ink and toner cartridges that contain recycled plastic. Today more than 80% of Original HP ink cartridges and 100% of Original HP toner cartridges are now manufactured with recycled content. Through HP Planet Partners, the company’s return and recycling program, HP has recycled more than 875 million cartridges since the program began nearly 30 years ago and has expanded it to 68 countries.   HP Instant Ink and Managed Print Services provide customers with a safe and hassle-free way of ensuring they always receive authentic, high-performance print supplies. Here’s what to look for when differentiating between genuine HP cartridges and counterfeits:    Check the label. Identify the holographic security label on the box and make sure that as you move it back and forth, and up and down, the color changes, or the "OK" and "√" move across the label. Scan the code. Use the HP SureSupply app or a generic QR code reader to scan the QR code on the cartridge's security seal. If you cannot capture QR codes with a smartphone, validate online. Report counterfeit. Help us fight counterfeit by reporting it on HP.com
Karkinos Healthcare receives investment for development of innovative healthcare solutions
May 23 2022 By Admin
          Karkinos Healthcare, a technology-driven, oncology focussed managed health care platform, today announced that Mayo Clinic has invested a minority stake in the company, subject to certain conditions precedent. Mayo Clinic will also nominate a member on the Board of Directors of Karkinos as part of this agreement.  Karkinos Healthcare, which is pioneering the Distributed Cancer Care Network model in India has Ratan Tata, Venu Srinivasan, Kris Gopalakrishnan, Ronnie Screwvala, Vijay Shekar Sharma, and Bhavish Agarwal amongst its set of investors. The Tata Group is investing Rs. 110 crore in Karkinos while Rakuten Medical, the global clinical stage biotechnology company, and Reliance Digital Health, a subsidiary of Reliance Industries, hold minority stakes. Venture Capital fund Endiya Partners also has a stake in the company. Karkinos is pioneering the Distributed Cancer Care Network model in India addressing clinical needs of cancer patients. The company works with multiple healthcare institutions and professionals in the oncology ecosystem, successfully bringing care closer to patients backed by a robust technology platform. Karkinos already offers its services in Kothamangalam, Chottanikkara, Thodupuzha, Munnar locations across Ernakulum and Idukki Districts, in Kerala and is planning to ramp up its operations across India. The company is also setting up a Cancer Centre in Jawaharlal Nehru Institute of Medical Sciences (JNIMS) premises at Imphal, in partnership with Government of Manipur.  
The Iconic Hyundai Flagship SUV all-new TUCSON - Arriving Soon -
May 23 2022 By Admin
          Hyundai Motor India Ltd., smart mobility solutions provider and the exporter since its inception, is set to excite Indian customers with the soon to be launched all-new TUCSON. Hyundai will introduce its global best-selling SUV brand TUCSON to India, with the 4th Generation model arriving in the second half of the calendar year.  Commenting on the announcement, Mr Unsoo Kim, MD & CEO, Hyundai Motor India Limited, said, “As India’s No. 1 SUV brand of CY2020 and CY2021, Hyundai is geared up to induce customer delight and excitement with the introduction of our global best-seller the all-new TUCSON. Hyundai has been the pioneer of many technological firsts and the all-new TUCSON is set to thrill SUV buyers with Intelligent Technology, Futuristic Design, Unmatched Safety and Smart Innovations. TUCSON has captivated the hearts and minds of customers across the world with over 7 million units sold globally since its launch in 2004. With a bold and dynamic appeal and advanced features, the all-new TUCSON will captivate the aspirations of customers in India.” The all-new TUCSON is a design revolution that has power to transform the perception of a premium SUV. Its head-turning and striking looks create an impressive yet bold road presence. The all-new TUCSON is crafted to meet and exceed the aspirations of new age luxury seekers and those who actively embrace the integration of most advanced global technologies, stunning modern design and enthralling performance in their lifestyles. With over 50 prestigious global accolades since 2010, TUCSON stands as the most dynamic, innovative, and super performing SUV from Hyundai’s remarkable and versatile product line-up.
Duroflex launches Summer Story’22
May 23 2022 By Admin
          Duroflex has recently launched the ‘Summer Story 22’ Collection in the bed linen category. The brand has been at top of its game in providing intelligent sleep solutions to its consumers for years and now wishes to make sleep spaces – a place of creative expression as well. The brand had recently launched a couture bed linen collection with India’s legendary designer – Rohit Bal. It is now back with a lively summer collection that has design stories for all tastes. Summer is all about fresh colours and light moods. The new ‘Summer Story’ collection is crafted to bring in a burst of summer colours into your sleep space while striking a fine balance between style and health. This entire collection will truly allow one to soak in the beauty of a summer afternoon within the comfort of their bedroom in a trio of design stories – Chroma, Sanctuary & Nostalgia. Chroma collection is about adding a pop of colour to your sleep space in unique in house designs. Inspired by nature and the growing love for flora in urban households these days, the Sanctuary collection aims to make a personal nirvana at home. The design forecasts in the country show a comeback of the old style furniture, motifs as well as décor. Riding on this vintage vibe, Nostalgia collection is like a sweet walk down the memory lane with prints and patterns that make you feel right at home.   Speaking about the launch of new bed linen range, Smita Murarka, Chief Marketing Officer, Duroflex said; “We forayed into the category last year with the goal of becoming a complete sleep solutions provider for our consumers. This season, we wanted to offer a new range of designs that reflect the cheery and delightful mood of the Indian Summers. Summer Story 22 collection is the first of our seasonal collections that we plan to introduce with every new season.”   Duroflex Bed Linen range will be available at all retail outlets as well as e-commerce and marketplaces. Apart from multi-brand outlets, the range will be available on the Duroflex website, Amazon and Flipkart as well. The price range starts from INR 1099 with a special inaugural launch offer of a 15% discount.

News

HP Global Anti-Counterfeit and Fraud Report Reveals Record Year Protecting Customers and Partners from Fraudulent Print Products
May 24 2022 By Admin
          HP India today announced the results of its Anti-Counterfeiting and Fraud (ACF) Program, that is aimed at creating awareness on the scale and severity of the fraudulent printing supplies market in India. In the past year, the HP Anti-Counterfeit and Fraud (ACF) team has been busy. Charged with protecting customers from buying low-quality or fraudulent HP products, the HP ACF team has confiscated more than 3.5 million fraudulent print products, parts and components – including large numbers of ink and toner cartridges - across Europe, Middle East and Africa (EMEA), Asia-Pacific (APAC) and the Americas. Original HP products are designed to meet HP’s strict quality, reliability and sustainability standards, based on a long history of innovation, research and testing. Counterfeit products are not only illegal but can cause a multitude of problems that can result in performance and reliability issues. Should an HP printer break because of a counterfeit ink or toner cartridge, the damage to the printer will not be covered by HP’s limited warranty.   “Counterfeiters are increasingly turning to the online space to sell their fraudulent wares” said Guillaume Gerardin, global head and general manager of print supplies at HP. “As a result, it’s becoming more difficult for customers to identify counterfeit cartridges at the point of purchase. This is why it’s so important that HP continues to work with online marketplaces to help spot and remove listings for counterfeit products, as well as track down the source of these goods.”   HP takes counterfeiting seriously Between November 2020 and October 2021, HP confiscated 646,000 counterfeit print products across EMEA, an additional 400,000 across the Americas, and a further 2.5 million across the APAC region.         As a part of the ACF program, HP India between July 2020 and Sept 2021, seized 498K counterfeit products worth over INR 40 Crore (USD 5.24 million). Bad actors have already made a marked shift to online trading of counterfeit supplies. This trend has been further exacerbated by COVID-19, with HP increasing its online de-listings by 19% year-over-year. HP works with online marketplaces and other online third-party organisations to put more stringent procedures in place on sites to identify infringing products or sellers.\ COVID-19 continued to impact HP’s ability to collaborate closely with law enforcement, but identification measures moved online where possible with virtual Customer Delivery Inspections (CDIs) and Channel Partner Protection Audits (CPPAs). 1,191 CPPAs were conducted in FY21, an increase of 11% on FY20. Virtual inspections and audits supported the ACF team in identifying and delisting over 224,000 illegitimate HP online offers globally.   “When vendors, partners, distributors and local law enforcement work closely together, we can reduce the instances of fake print products coming to market, said Glenn Jones, global head of HP’s anti-counterfeiting program. “As pandemic restrictions are lifted and employees resume going into office, IT decision makers must remain vigilant and wary of cheap office products flooding the market that could be counterfeits. The Combating Counterfeit Products Act and Customer Delivery Inspections can help identify and ensure fakes cartridges and components never reach the end user.”   HP also invests in training and educating on anti-counterfeiting matters through online events, reaching millions of partners, stakeholders, and customers to date.    Hallmarks of genuine HP cartridges  HP has produced more than 3.9 billion Original HP ink and toner cartridges that contain recycled plastic. Today more than 80% of Original HP ink cartridges and 100% of Original HP toner cartridges are now manufactured with recycled content. Through HP Planet Partners, the company’s return and recycling program, HP has recycled more than 875 million cartridges since the program began nearly 30 years ago and has expanded it to 68 countries.   HP Instant Ink and Managed Print Services provide customers with a safe and hassle-free way of ensuring they always receive authentic, high-performance print supplies. Here’s what to look for when differentiating between genuine HP cartridges and counterfeits:    Check the label. Identify the holographic security label on the box and make sure that as you move it back and forth, and up and down, the color changes, or the "OK" and "√" move across the label. Scan the code. Use the HP SureSupply app or a generic QR code reader to scan the QR code on the cartridge's security seal. If you cannot capture QR codes with a smartphone, validate online. Report counterfeit. Help us fight counterfeit by reporting it on HP.com
Karkinos Healthcare receives investment for development of innovative healthcare solutions
May 23 2022 By Admin
          Karkinos Healthcare, a technology-driven, oncology focussed managed health care platform, today announced that Mayo Clinic has invested a minority stake in the company, subject to certain conditions precedent. Mayo Clinic will also nominate a member on the Board of Directors of Karkinos as part of this agreement.  Karkinos Healthcare, which is pioneering the Distributed Cancer Care Network model in India has Ratan Tata, Venu Srinivasan, Kris Gopalakrishnan, Ronnie Screwvala, Vijay Shekar Sharma, and Bhavish Agarwal amongst its set of investors. The Tata Group is investing Rs. 110 crore in Karkinos while Rakuten Medical, the global clinical stage biotechnology company, and Reliance Digital Health, a subsidiary of Reliance Industries, hold minority stakes. Venture Capital fund Endiya Partners also has a stake in the company. Karkinos is pioneering the Distributed Cancer Care Network model in India addressing clinical needs of cancer patients. The company works with multiple healthcare institutions and professionals in the oncology ecosystem, successfully bringing care closer to patients backed by a robust technology platform. Karkinos already offers its services in Kothamangalam, Chottanikkara, Thodupuzha, Munnar locations across Ernakulum and Idukki Districts, in Kerala and is planning to ramp up its operations across India. The company is also setting up a Cancer Centre in Jawaharlal Nehru Institute of Medical Sciences (JNIMS) premises at Imphal, in partnership with Government of Manipur.  
The Iconic Hyundai Flagship SUV all-new TUCSON - Arriving Soon -
May 23 2022 By Admin
          Hyundai Motor India Ltd., smart mobility solutions provider and the exporter since its inception, is set to excite Indian customers with the soon to be launched all-new TUCSON. Hyundai will introduce its global best-selling SUV brand TUCSON to India, with the 4th Generation model arriving in the second half of the calendar year.  Commenting on the announcement, Mr Unsoo Kim, MD & CEO, Hyundai Motor India Limited, said, “As India’s No. 1 SUV brand of CY2020 and CY2021, Hyundai is geared up to induce customer delight and excitement with the introduction of our global best-seller the all-new TUCSON. Hyundai has been the pioneer of many technological firsts and the all-new TUCSON is set to thrill SUV buyers with Intelligent Technology, Futuristic Design, Unmatched Safety and Smart Innovations. TUCSON has captivated the hearts and minds of customers across the world with over 7 million units sold globally since its launch in 2004. With a bold and dynamic appeal and advanced features, the all-new TUCSON will captivate the aspirations of customers in India.” The all-new TUCSON is a design revolution that has power to transform the perception of a premium SUV. Its head-turning and striking looks create an impressive yet bold road presence. The all-new TUCSON is crafted to meet and exceed the aspirations of new age luxury seekers and those who actively embrace the integration of most advanced global technologies, stunning modern design and enthralling performance in their lifestyles. With over 50 prestigious global accolades since 2010, TUCSON stands as the most dynamic, innovative, and super performing SUV from Hyundai’s remarkable and versatile product line-up.
Duroflex launches Summer Story’22
May 23 2022 By Admin
          Duroflex has recently launched the ‘Summer Story 22’ Collection in the bed linen category. The brand has been at top of its game in providing intelligent sleep solutions to its consumers for years and now wishes to make sleep spaces – a place of creative expression as well. The brand had recently launched a couture bed linen collection with India’s legendary designer – Rohit Bal. It is now back with a lively summer collection that has design stories for all tastes. Summer is all about fresh colours and light moods. The new ‘Summer Story’ collection is crafted to bring in a burst of summer colours into your sleep space while striking a fine balance between style and health. This entire collection will truly allow one to soak in the beauty of a summer afternoon within the comfort of their bedroom in a trio of design stories – Chroma, Sanctuary & Nostalgia. Chroma collection is about adding a pop of colour to your sleep space in unique in house designs. Inspired by nature and the growing love for flora in urban households these days, the Sanctuary collection aims to make a personal nirvana at home. The design forecasts in the country show a comeback of the old style furniture, motifs as well as décor. Riding on this vintage vibe, Nostalgia collection is like a sweet walk down the memory lane with prints and patterns that make you feel right at home.   Speaking about the launch of new bed linen range, Smita Murarka, Chief Marketing Officer, Duroflex said; “We forayed into the category last year with the goal of becoming a complete sleep solutions provider for our consumers. This season, we wanted to offer a new range of designs that reflect the cheery and delightful mood of the Indian Summers. Summer Story 22 collection is the first of our seasonal collections that we plan to introduce with every new season.”   Duroflex Bed Linen range will be available at all retail outlets as well as e-commerce and marketplaces. Apart from multi-brand outlets, the range will be available on the Duroflex website, Amazon and Flipkart as well. The price range starts from INR 1099 with a special inaugural launch offer of a 15% discount.

Agencies

Optiminastic Media forays into the entertainment industry with 4Dots Production
May 20 2022 By Admin
          Digital marketing agency with expertise across performance, content and influencer marketing, Optiminastic Media continues to stay focused on growing its existing business’ while diversifying its core offerings with new business verticals. In a bid to leverage the growth across the digital streaming OTT sector, Optiminastic Media now announces the launch of 4Dots Production, a full-fledged OTT production house. 4Dots Production will work closely with OTT, digital and social media platforms to create interesting and intriguing Web Shows for millennials across India and the world. The launch of 4Dots Production also marks Optiminastic Media’s foray in the digital entertainment industry. 4Dots Production will bring together some of the most talented, experienced and hands-on professionals from the Entertainment space and aims to create an engaging concept-oriented project that targets the millennial consumer. In a bid to become the go-to production house for web shows and a partner of choice for new age media platforms, 4Dots Production aims to bridge the existing gaps in the current ecosystem with content that is immersive, unique, fresh and first of its kind thus creating newer opportunities and engagement techniques for brands and platform custodians. Speaking on launching a specialist production house, Akshae Golekar, Founder at Optiminastic Media said, “Over the last four years, Optiminastic Media has had an interesting journey dotted with many milestones across the internet marketing industry. The OTT sector in India and globally is filled with opportunities and keeping this in mind, and with the intent of becoming a significant part of this sector, we have launched 4Dots Production as a production house that will innovate, design and create shows specifically for OTT and digital platforms. There currently is a dearth of production houses that create such content and we believe that with the right partners by our side, we can bridge this gap. We have partnered with some of the industry’s most talented people and will work closely with them as we embark on this new journey.” For its maiden project, 4Dots Production has partnered with director Arbaaz Afzal, DOP Nawaraj Thapa, Executive Producer Ganesh Kharal, Associate Director Aradhya Mahashilkar, and Writer Siddharth Goyel.  
APAC Has 151 Winners in ADC 101st Annual Awards Including Two Best of Disciplines
May 19 2022 By Admin
          Agencies, studios, freelancers and brands in 10 countries and regions in APAC won two Best of Discipline honors, and 151 Cubes and Merits in the ADC 101st Annual Awards, announced today during Creative Week 2022 by The One Club for Creativity. Best of Discipline in Spatial Design went to Hakuten Corporation with Panoramatiks, both in Tokyo, for Yokosuka City “The Axis Of Peace”.   Packaging Design Best of Discipline was awarded to Zhihua He and Shanghai Version Design Group, Shanghai, for their packaging work on behalf of Yoseido.   China led the region with 29 ADC Cube wins, including four Golds.  All Gold Cube winners from APAC are as follows: +1 Design Guangzhou “Changbai Mountain Ginseng Honey Slices” for China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. in Packaging Design, Pharma / Health / Wellness Bito Taipei “58th Golden Horse Awards” for Taipei Golden Horse Film Festival Executive Committee in Typography, Motion Dentsu Inc. with Qosmo and Dentsu Creative X, all in Tokyo, “Camouflage Against the Machines” for UNLABELED, NEXUSⅦ in Fashion Design, Craft - Use of Technology Hakuten Corporation with Panoramatiks, both in Tokyo, “The Axis of Peace” for Yokosuka City in Spatial Design, Installation Design Zhihua He with Shanghai Version Design Group, both in Shanghai, for Yoseido Packaging Design, Beauty / Cosmetics / Personal Care - Series Indego Design Macau “ ‘Far Side of the Moon’ Mooncake Packaging” for Mandarin Oriental in Illustration, Packaging - Series TBWA\Media Arts Lab Shanghai with MPC, Lunar Films and OMD, all in Shanghai, “The Comeback - Shot on iPhone for Apple in Advertising, Craft in Video - Cinematography The Paper with Yuan Li, both in Shanghai, for its own “The Beauty of Tokyo Olympics” in Illustration, Digital - Series Dentsu Tokyo was the agency with the most wins in APAC, taking home one Gold Cube, three Silver, four Bronze and 14 Merits.   Other top winners were TBWA\Media Arts Lab Shanghai with one Gold, two Silver and two Bronze, all for Apple “The Comeback - Shot on iPhone”, and The Nine Shanghai with Cheng-Shir Culture & Media Co.Ltd Beijing with three Bronze Cubes and one Merit, all for Beijing 2022 Winter Paralympics Opening Ceremony “The Blossoming Colours”. APAC winners came from China, Hong Kong SAR - China, India, Indonesia, Japan, Macau SAR - China, Malaysia, South Korea, Taiwan SAR - China, and Vietnam. Globally, Leo Burnett Chicago had a huge night, winning the coveted Black Cube for Best of Show for “The Lost Class” on behalf of Change the Ref, and Agency of the Year.  The work, done with No. 6 New York and Hungry Man Los Angeles, also picked up Best of Disciplines in Advertising and Interactive, and the Designism Cube for the entry that best encourages positive societal and political change.     Based on cumulative points for all Cubes and Merits won, the ADC 101st Annual Awards “of the Year” winners are: Agency of the Year: Leo Burnett Chicago Boutique Agency of the Year: L&C New York Brand-Side Agency of the Year: Google Devices & Services Creative Team Mountain View Design Team of the Year: The New York Times Magazine New York  Boutique Design Firm of the Year: Backbone Branding Yerevan (Armenia) Network of the Year: Leo Burnett Worldwide Production Company of the Year: Hungry Man Los Angeles Music & Sound Company of the Year: Beacon Street Venice Brand of the Year: Google  Non-profit Client of the Year: Change the Ref Freelancer of the Year (as selected by The One Club and Working Not Working): Ricardo Tomás Kalmar (Sweden)  Member’s Choice Awards: Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref ADC 101st Annual Awards Best of Discipline winners: Advertising: Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref Brand/Communication Design: COLLINS New York for branding on behalf of Girl Scouts Of America Experiential Design: MullenLowe SSP3 with Macarena, both in Bogotá, “Illegal Classroom” for AB InBev Pony Malta Fashion Design: Zulu Alpha Kilo Toronto “Tough Turban” for Pfaff Harley-Davidson Illustration: The New York Times Magazine and Igor Bastidas "The Untold Story Of Sushi In America” for The New York Times Magazine In-House: Google Devices & Services Creative Team Mountain View for its own “Real Tone” Interactive:  Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref Motion/Film/Gaming Craft: WeTransfer Amsterdam “Aline - The French Dispatch” for Wes Anderson - Fox Searchlight Pictures Packaging Design: Zhihua He with Shanghai Version Design Group, both in Shanghai, “Yoseido” for Yoseido Photography: Todd Antony Photography London “Flying Stars - Amputee Footballers Of Sierra Leone, Personal Project Product Design: Wunderman Thompson Argentina Buenos Aires “Degree Inclusive” for Unilever Publication Design: The New York Times Magazine for its own “The New York Times For Kids - October 2021” Spatial Design: Hakuten Corporation with Panoramatiks, both in Tokyo, “The Axis Of Peace” for Yokosuka City Typography: Superunion with Who Wot Why and There Is Studio, all in London, “Fight For Home” for Shelter The ADC Fusion Cube, established last year along with The One Show Fusion Pencil is the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it, went to The Martin Agency Richmond for UPS “Proudly Unstoppable”, and R/GA New York with Rock Paper Scissors Santa Monica, DeVries Global New York and M SS NG P ECES Brooklyn for “Black Beauty Is Beauty” on behalf of Sephora.   The New York Times Magazine took home the most ADC Gold Cubes this year, winning nine for eight different entries, including two for “The Puzzle of Asian American Identity”.  Leo Burnett Chicago was close behind with eight Golds, followed by alma DDB Miami with seven, all working with OMD and Carbo Films for various executions of Pepsi’s “Better With Pepsi” work.     Wunderman Thompson Argentina Buenos Aires won six Gold Cubes, all for “Degree Inclusive” on behalf of Unilever.  Area 23 New York picked up five Golds, including two each for The Columbia Journalism Review “The Inevitable News” and Insmed Incorporated “Trapped”.   A total of 10,565 pieces were entered from 54 countries in the ADC 101st Annual Awards, a 15.7% increase over last year.  Agencies, studios, freelancers, brands and production companies in 36 countries were awarded a total of 95 ADC Gold Cubes, 114 Silvers, 172 Bronze and 381 Merits this year.    The top five countries for winners were the US with 372, Germany with 91, China with 73, Japan with 46, and Canada with 37.   A complete showcase of all ADC 101st Annual Awards Cube and Merit winners can be viewed here, and a pdf of all winners can be downloaded here. In addition to announcement of this year’s winners, the evening featured a special presentation of the prestigious Manship Medallion, the original ADC competition award created by famed sculptor Paul Manship who made the Prometheus statue in Rockefeller Center, to 12 highly accomplished members of the creative community who have had a great impact on ADC through the years. The awards ceremony also included a belated celebration of ADC’s historic 100th anniversary, which was postponed last year due to the pandemic, and included important members and winners from throughout ADC history. Creative Week 2022 sponsors include Shutterstock and Verizon.   
Schools and Students in 26 Countries Win in The One Club’s Young Ones Student Awards 2022
May 17 2022 By Admin
           The One Club for Creativity kicked off Creative Week 2022 by honoring winning schools and students from around the world in the global Young Ones Student Awards 2022 ceremony at Sony Hall in New York The Young Ones Student Awards is one of the world’s most acclaimed competitive showcases for advertising, digital communication and design students.   The program offers three separate awards: Young Ones ADC, offering students the chance to earn an ADC Cube by competing in the same disciplines and categories as the prestigious ADC Annual Awards; Young Ones One Show Brief competition, which tasks a team of college students with creating client work with the chance to earn a One Show Pencil; and Young Ones Portfolio competition, where students submit 6-15 pieces of their work and have it judged by industry professionals. Based on cumulative points for all awards won by a school’s students in this year’s competition, ArtCenter College of Design Pasadena was crowned Young Ones 2022 School of the Year.  The One Club College Rankings can be viewed here, and an archive of all Young Ones 2022 winners can be viewed here.   Top winners this year include the following:   Young Ones ADC 2022 (26 Gold Cubes, 29 Silver, 34 Bronze, 130 Merit)   Filmakademie Baden-Württemberg Ludwigsburg led the way with five ADC Young Ones Gold Cubes, all for “Pudding”, including three in Motion/Film Craft and two in Advertising.     Taking home four Gold Cubes was ArtCenter College of Design Pasadena.  Three of the wins were in Brand/Communication Design (“Korean National Ballet”, “ONE%VINYL”, and “Unseen, Unsaid, Unheard Poster”) and one was in Motion / Film Craft (“A Sun”).    Three Gold Cubes were won by Brigham Young University Provo, including two in Advertising (“Apple Transaction” and “Play Your Way”) and one in Design for Good (“Own Your Crown”).   With two Gold Cubes each were School of Visual Arts New York — for “Pawn” in Motion/Film Craft and “Bon Appetite” in design for Good — and SMU: Temerlin Advertising Institute Dallas, both for “When did you stop building?” In Advertising.   Young Ones One Show 2022 Brief competition (10 Gold Pencils, 16 Silver, 16 Bronze, 35 Merits) Gold winners: ArtCenter College of Design Pasadena “Health Concierge” for DoorDash Berghs School of Communication Stockholm “Dream Mode” for Spotify Book Shop Los Angeles “Get Your Pages In” for Spotify Boston University Boston “EverGreen” for DoorDash École Intuit Lab Mumbai “B&O BeoTone Home Gym Speakers” for Bang & Olufsen FIT Advertising & Digital Design New York “The Big Bang & Olufsen” for Bang & Olufsen Miami Ad School New York “Spotify Unbanned” for Spotify Miami Ad School Mumbai “AirB&O” for Bang & Olufsen Mohawk College Hamilton (Ontario) “The Loyal Veterans” for Activision - Call of Duty: Warzone The Pub School Guayaquil (Uruguay) “The Other Side Of The Coin” for Activision - Call of Duty: Warzone. Young Ones 2022 Portfolio student winners with category, by school:   ArtCenter College of Design Pasadena: Phuong Chelsea Le (Graphic Design), Tong Li (Graphic Design), Jincheng Shi (Graphic Design) Berghs School of Communication Stockholm: Gustav Gabrils (Advertising), Shilan Shewki (Advertising) Brigham Young University Provo: Lauren Dykes (Advertising), Taylor Garrett (Film & Video), Sam Jorgensen (Film & Video), Andrew Rhee (Film & Video), Hailey Skinner (Advertising) College for Creative Studies Detroit: Nate Sweitzer (Illustration) Danish School of Media and Journalism Aarhus: Julie Tjørnelund and Louise Lindholm (Advertising) Maryland Institute College of Art Baltimore: Seren Le (Graphic Design) Mimar Sinan Fine Arts University Istanbul: Ruslan Abasov (Graphic Design) Salzburg University of Applied Sciences Salzburg: Jonas Perkmann (Film & Video) Savannah College of Art and Design Savannah: Tomo Beddie (Animation & Visual Effects), Bella Shih (Animation & Visual Effects), Aanvik Singh (Animation & Visual Effects) School of Visual Arts New York: Jaeyou Chung (Graphic Design), Vyolet Jin (Illustration), Hyun Jung Lee (Graphic Design), Sam Lee (Graphic Design), Wenjing Yang (Illustration) National Taiwan University of Science and Technology (Taiwan Tech) Taipei: Tu Hao Wei (Graphic Design) Washington University St. Louis: Selina Kehuan Wu (Graphic Design)   An archive of all Young Ones 2022 winners can be viewed here.   The Young Ones Education Festival is celebrated annually during The One Club’s Creative Week with the goal of inspiring and nurturing the next generation of advertising professionals. Events during the festival present an invaluable opportunity for college students and graduating seniors to network with top agency professionals, receive feedback on their portfolios, experience the industry's best work and more.     This year’s Young Ones program was made possible in part from support by Young Ones One Show 2022 Brief sponsors Activision for Call of Duty: Warzone, Bang & Olufsen, DoorDash and Spotify.   Creative Week 2022 sponsors include Shutterstock and Verizon.    The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.    
Goafest 2022 - Bringing back the spirit of celebration in full swing!
May 08 2022 By Admin
        The 15th edition of Goafest concluded with flair after three days of knowledge seminars, conclaves by industry experts and leaders, master classes and parties with the industry joyously cheering for the Abby One Show Award winners every evening. An amalgamation of the finest and the best, Goafest 2022 was all-in-all a triumph; it was all that was promised and more!    Day 3 began with the Knowledge Seminar presented by Times Network with Mithali Raj - Indian Women's Cricket Captain in conversation with Sharlene Lobo, Anchor, Mirror Now.    Mithali, talking about her initiation into cricket said, “The very reason I got into cricket was my father.” She fondly recollects her father enrolling her into sports to inculcate a sense of discipline. Taking that further, she also mentioned a time before her class 12 board exams, when her parents coaxed her to choose World Cup selections over examinations. Further, discussing the rising profile of women’s cricket in India, Mithali said that there have been many improvements over the last decade, from training to accessible amenities. She emphasized on the importance of nurturing a sports culture across India.    Mithali also described the feeling when India was eliminated while playing against South Africa in ICC Women's World Cup 2022. Highlighting the importance of self-control over mental and emotional aspects of one's being, she stressed the need for a strong and sturdy mindset. The session concluded with a mention of an upcoming movie based on Mithali Raj called Shabaash Mithu to release soon.    Following this was a digital conclave presented by Meta, which saw an introductory welcome address by Gowthaman Ragothaman, CEO, Aqilliz & Co-Founder, Web3 Marketing Association who talked about digital marketing challenges faced by the companies in the current era and how block chain can be used in marketing.   This was followed by a keynote delivered by Sandeep Bhushan, Director and Head of India GMS for Meta who enthralled the audience with his insights on the road to the metaverse – interaction and immersion. He spoke about how the internet evolved from a text-based platform, to photos, videos and is now looking at an immersive experience. He added, “Metaverse will feel different. It will have continuity, your presence and will be connected across multiple devices.”   Following the insightful session was a fireside chat on Diversity, Equity & Inclusion with Rathi Gangappa, CEO, Starcom India, Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett, Rohit Ohri, Chairman & CEO FCB Ulka and Suhela Khan, Country Program Manager, We Empower Asia, UN Women on the panel. The panel passionately spoke about various ways in which Diversity, Equity & Inclusion can be imbibed in organisations across the board. Rathi stated that organisations should begin enabling women and promoting inclusivity. Dheeraj, while answering a question on changes that need to be inculcated, said, “We have to change cultural archetypes.” He emphasized the need to do or change small things that promote a culture of comfort. Suhela, too, stressed on the need to make industries gender-responsive and inculcate the values and principles of women’s empowerment stating statistical proof-points wherein inclusivity has positively impacted business growth.    Post the lunch break, Actress & Comedian, Aiyyo Shraddha brought the house down with her stand-up act.    Followed by an impactful Influencer Session, ‘Celebrating Superpower Within – The Responsible Influencer’ with Ranveer Allahbadia, Niharika NM, Raj Shamani, and Madan Gowri moderated by Viraj Sheth, Co-Founder & CEO of Monk Entertainment. Notably, this forum shared the inception of their journey into content creation. It was revealed that all of them were in different fields before taking on the role of an influencer! The discussion ranged from the relativity and subjectivity of being an influencer to the future of this ‘bubble’. The panel also spoke about the advantages of being a content creator, touching upon the shortcomings of being an influencer, especially while collaborating with a brand. The cruciality of creative freedom was emphasised by the creators.   Thereafter, it was time for another set of Knowledge Seminars by Spotify, which witnessed Rujuta Diwekar, Nutrition Expert & Author in conversation with Anupriya Acharya, CEO-Publicis Groupe, South Asia. Rujuta spoke on how co-morbidities need systemic change and how organisations must create an enabling environment for the employees to exercise, eat well and take afternoon naps. She further added, “Just like the money you invest in mutual funds; start as early as possible with your fitness, and by the end of 20 years you will be much fitter.”   Subsequently, Knowledge Seminars by India Today was led by Kash Sree - Executive Creative Director / Writer, who presented the adverts that he worked on over his career that were undoubtedly avant-garde and ingenious! He said, “If you do something worthwhile for people, they will advertise for you.” Kash also stressed the importance of being data-informed and not data-driven, wherein ads and your communication need to contain relevant truths, truths in culture as well as personal truths. Through a Q&A with Rana Barua, Kash discussed the challenges of fragmented ideas and fragmented mediums and ways to counter them for the brand's benefit. While entertaining one question from the audience about cancel culture in the industry, he responded, “If you are doing something right, it will piss people off!”   Thereon, Knowledge Seminars by ABP was a star-studded affair with Madhuri Dixit, Acclaimed Bollywood Actress in conversation with Actress Tisca Chopra; their talk, insights, and experiences brought to light Madhuri’s journey through her career, her ups and downs, her future projects and much more! She motivated the audience by saying, “I came to the movies very early but started questioning my decision as it was not working for me. But I continued to do good work and Tezaab proved to be an overnight success. So to everyone, things may take time but it will take time. But always continue to do the good work.”   Later in the day, was time for India Today’s Sundowner! Correspondingly, Master Classes were held throughout Day 3 of Goafest, where Keigan Pinto, Chief Creative Officer, FCB Ulka presented a creative workshop, followed by Amaresh Godbole, CEO, Digital Technology Business, Publicis Groupe India, who focused on Marketing & Creative Applications of Web 3.0. Thereafter, Ram Cobain Creative Shop, Meta hosted a creative workshop after which Prakash Jha, Indian film Producer, Actor, Director, and Screenwriter discussed the journey from films to OTT with Mayank Shekhar, Film Critic. The Master Classes ended with MasterClass on YouTube Shorts by Google.   Undoubtedly, the highlight of the night was the Abby One Show Awards by Meta, powered by Dangal TV. A total of 32 Video Craft ABBYs, 2 Radio Craft ABBYs, 29 Branded Content ABBYs, 13 Brand Activation & Promotion ABBYs, 4 Diversity ABBYs, 17 OOH ABBYs including 1 Grand Prix, 19 Still Print and Still Craft ABBYs, 4 Still Digital ABBYs, 20 Audio Visual TV/Cinema ABBYs, 41 Audio Visual Digital ABBYs, 1 Young ABBY, 2 Red ABBYs, 11 Integrated ABBYs and 3 Green awards ABBYs were handed out to deserving winners.  Speaking about Goafest 2022, Anupriya Acharya, President - Advertising Agencies Association of India (AAAI) said, “Goafest 2022 had an electrifying start by celebrating the superpower within. It has grown to become the magnum opus event for the industry. With meaningful sessions and evenings filled with entertainment and fun, the last 3 days of the festival and the ABBYs, truly celebrated excellence and creativity, making Goafest a unique and enthralling experience. I would like to thank everyone who has contributed towards making Goafest 2022 a huge success with their encouragement and moral support. I’d also like to congratulate all the participants and winners in making the ABBYs’ an eventful evening at all three days.” On awarding the ABBYs at Goafest 2022, Partha Sinha, President - The Advertising Club said, “Goafest has once again proven itself to be an extravaganza that brings together the entire media and creative fraternity. Reinvigorating Goafest after a break of two years was a challenge that we successfully sailed through. After months of dedication and relentless work by the AAAI and The Advertising Club teams, bringing international jury and the enthusiasm witnessed from all has resulted into yet another marvellous festival this year. Our collaboration with The One Show this year proved to be a game changing proposition, making the ABBYs’ even more aspirational. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards more globally recognised.” Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee said, “After two difficult years, Goafest 2022 came together to celebrate the true essence of happiness and cheer amongst the industry. Over the last three days, not only did we witness some of the best speakers deliver insightful and encouraging talks, we also witnessed stories of empowerment and futuristic innovation. We also saw some of the brilliant creative minds engage and interact with each other, reiterating the true spirit of the festival. I’d like to congratulate each and every one for their incredible win.” Speaking about the Abbys Awards, Rana Barua, Chairman, Abby Awards Governing Council 2022 & Vice President of The Ad Club said, “As we come to the conclusion of Day 3 and of Goafest 2022, I would like to take this opportunity to thank all the speakers and delegates for taking out time in to make the conference and the awards a great success. This year, we have witnessed an overwhelming response in terms of participation but what is heartening to note is that agencies are making their presence felt, showcasing some brilliant work.”  The undying energy was wholesomely fed with dinner and fuelled by the after-hours party by Spotify with DJ Kilogram! The folks of the Advertising & Media industry sure know how to keep the momentum at an all-time high with knowledge dissemination, poignant discussions, and much merriment.    With 1500 delegates in attendance, the 3-day celebration summed up; that’s all for 2022, 2023, you’re next!  

CSR

Delhi-based Css Founder Pledges Free Food for Needy Children
May 18 2022 By Admin
           In a bid to give back to the society, a Delhi-based Web Design Company, Css Founder pledges, Free Food for Needy Children, pledges 80,000 meals for underprivileged children over the next 2 years. The brand has been on a spree for helping the underprivileged by organizing multiple programs continuously round the clock all through the year. The team sets out every weekend to spread joy and happiness to the underprivileged.  Css Founder is a website designing company, that was initially founded with the mission and vision of creating the “Website for Everyone”. It offers cost-effective websites that suit everyone’s budget irrespective of the size of the business. Since its inception, the brand is synonymous with helping the less privileged by offering tailor-made services.  The brand believes that every organization has a social responsibility and every company should invest in social work. Together, collectively, we can certainly bring a change in society by investing a mere 5-10% of the Marketing Budget towards the noble cause of helping the people. This will also help others and will encourage them as well to impart the change. By coming together, we can make a noticeable difference in our society.  The brand has been advocating how in order to progress as humanity, we all have to make our own little contributions. No contribution is small and even a single meal to a needy person is a step ahead. We should all aim to ensure that not a single person in India should sleep with an empty stomach. Css Founder has been a companion to the needy people not just during this time of Corona crisis but during every adversity that the poor people face every day. Imaran and his team have been distributing blankets and rations during the winter season who are forced to sleep on the road.   Speaking on the development, Imaran Khan, Founder and Director, CSS Founder, quoted, “If we all come together and take the responsibility of providing food for needy children, then with our efforts, there will be a time when no child of our country will sleep hungry.” Besides helping the needy, the brand has been championing the cause through its CSR initiative of “Free Food for Needy Children” since 2016 and has been working tirelessly ever since.  CSS Founder has a promising portfolio of clients and prides itself as one of the most acclaimed website design companies globally. Countless organizations have benefitted by partnering with CSS Founder for their technology needs. The brand has a global presence around the world with clients from all across the world; Dubai, Stockholm, Sharjah, Abu Dhabi, Jeddah, Riyadh, Columbia, Chicago, Norway, Toronto, Denver, Boise, Atlanta, and Tokyo, etc. 
Mankind Pharma donates 3 Lakhs to Padma Shri Mohammad Sharif Chacha
May 13 2022 By Admin
          Mankind Pharma always believes in serving people, and acknowledging the efforts of those who have supported the society. The company’s ethos is about appreciating the change-makers and real heroes of society. This time the brand has donated Rs. 3 Lakh to Mohammad Sharif, who performed the last rites of more than 25,000 unclaimed bodies over three decades.   Mhammad Sharif who is popularly known as Sharif Chacha belongs to the Faizabad district of Uttar Pradesh. Sharif Chacha lost his son 27 years ago and got to know about it a month later. Ever since, Sharif Chacha has taken it on himself to cremate unclaimed bodies. For such humanitarian efforts to serve society, Sharif Chacha has been felicitated as Padma Shri by the President of India. Mankind Pharma salutes his spirit of humanity and thereby facilitates him with a small amount of token money. Being a responsible organization, Mankind Pharma with time-to-time has come forward to support such people. The organization believes in giving back to society through its CSR activities and thereby lending a helping hand to the ones in need.   Talking about the initiative, Mr. Rajeev Juneja, Managing Director and Vice-Chairman of Mankind Pharma, said, “In the last two years, not just India but the entire world has gone through a difficult time. People have lost their loved ones, and during those tough times, everyone has realized how unpredictable life can be. As we always believe in the philosophy of acknowledging the efforts of these heroes, I feel Sharif Chacha is a true hero. The initiative taken by him is commendable and for his bravery, we would like to reward him. This is a small initiative by Mankind Pharma to ease down his situation in any way . We are amazed by the sense of responsibility he has shown for society.  Mankind Pharma, India’s homegrown pharmaceutical company which is amongst the top 4 leading pharmaceutical companies, has been instrumental in recognizing the real heroes of our society. The company is known for not just making profit but doing CSR activities by lending a helping hand to the ones in need.
Riello Power India Pvt Ltd, which has under its Corporate Social Responsibility transformed the lives of Girl Students
May 13 2022 By Admin
          Riello Power India Pvt Ltd,  in association with Khushii, an NGO established by former cricketer, Kapil Dev distributed dignity kits to girl students in Govt. Girls Sr. Secondary School, Bhim Nagar and helped in the improvement of infrastructure with an aim to improve the lives of the girls residing in nearby areas and directly impacted more than 1000 girl students, thus increasing their interest in continuing their education. The event organized well before the International Menstrual Hygiene Day on 28 May 2022, was attended by Mr Fabio Passuello, Chairman & Director; Mr Oscar Tempera, Director; Mr Anil Munjal, Director and CEO, and Mr Chittaranjan Chakara, Director & CFO, from Riello Power India Pvt Ltd. Mr Fabio Passuello, Chairman & Director, Riello Power India Pvt. Ltd. stressed the importance of sound infrastructure and cleanliness. He said, "To contribute to changing social scenario we under our Corporate Social Responsibility, distributed the Dignity Kits to girl students and helped in developing the infrastructure of the school, so that these girls may continue their studies without any interruption." Mr Anil Munjal, Director & CEO, Riello Power India Pvt Ltd talked about the importance of computer education and assured his full cooperation with the school.  He said, "Computer education is a must to empower the future of girls. We encourage the girls to study with dedication and try to give the solution to basic problems they face at their school. We, therefore, have given our small contribution to Govt. Girls Sr. Secondary School, Bhim Nagar. We hope that this little effort will transform the lives of the girls living in nearby areas and encourage them to keep their studies on.  
CNH Industrial India honoured at Global CSR Excellence and Leadership Awards
Apr 18 2022 By Admin
          CNH Industrial,  has received top honours at the 11th Edition of the Global CSR Excellence and Leadership Awards under the Best Environment Friendly Project category for its “Prevention of Crop Stubble Burning/Straw Management” CSR Project in India.   The prestigious award was presented by S. K. DUTT, Senior Advisor, UN's UNCTAD - Empretec India and Managing Director - First Equals Global with a jury of experienced professionals from different backgrounds such as journalism, Human Resources and Corporate Social Responsibility. “We are delighted to receive this honour and are thankful to our partners for their immense support throughout this project. CNH Industrial has always worked towards providing accessible solutions for numerous issues tied to agriculture. Through this project, we are addressing the national concern related to stubble burning which is hazardous for both people and the earth. With our global agriculture brand New Holland Agriculture, a leader in crop residue management, CNH Industrial is able to provide a relevant solution to farmers and contribute towards the protection of natural resources and the environment,” said Raunak Varma, Country Manager, CNH Industrial India and SAARC (South Asian Association of Regional Cooperation).   First instated in 2017 at Kallar Majri, Patiala, the project is currently in its fifth year of operations, having extended to Fatehabad and Panipat in Haryana as well as eight locations covering the states of Maharashtra, Chhattisgarh, Uttarakhand, Madhya Pradesh, Bihar and Uttar Pradesh. In collaboration with India’s department of Agriculture and different State Governments, Krishi Vigyan Kendras & ICAR - IARI, CNH Industrial India has donated advanced solutions including New Holland Gyro Rakes and Balers to support farmers to run the project that aligns with the Government’s initiatives to create awareness and prevent further environmental hazards.   The Global CSR Excellence and Leadership Award recognises remarkable achievements in economic, environmental, and social dimensions by acknowledging and honouring organisations for superior performance in different categories of Corporate Social Responsibility. CNH Industrial India serves the country through its Case IH, New Holland Agriculture and CASE Construction Equipment brands, delivering on the promise of globally engineered excellence, ‘Made in India’ for over 30 years. They are supported by a dedicated financial arm, CNH Industrial Capital India, which was launched in 2018.