Europe's most influential technology festival, London Tech Week 2020 begins

Sep 02 2020

London Tech Week 2020 launches today showcasing the best of global tech and how it will play a crucial role in helping us navigate the challenges facing our changing world. 

 

Europe’s most influential tech event, which runs from Sept 1st-11th, will look at the impact of the technology ecosystem on the key issues of our age including health, education, security, the future of work and the socio-economic inclusion of women, BAME and under-represented groups.

 

London Tech Week drives key connections and conversations which will shape the future of the sector in the UK and across the world and features keynote speakers from Government, Tech and Science. 

 

The event this year features some of the biggest names in tech including Eric Schmidt, former CEO & Chairman, Google // Co-Founder, Schmidt Futures, and Jack Dorsey, CEO and Co-Founder of Square and CEO of Twitter. 

We will also hear from Matt Hancock MP the Secretary of State for Health,  Caroline Dinenage MP Minister of State for Digital and Culture,  Dr Indra Joshi Director of AI at NHSX, and Howard Boville, Senior Vice President, IBM Hybrid Cloud and former Chief Technology Officer for Bank of America.

 

 

We’re also delighted to be hosting musician, composer and tech enthusiast Nile Rodgers who will be leading our discussions on diversity and inclusion. 

 

Despite the current climate, the UK tech sector remains in robust form and continues to play a key part in driving the economy, according to new data. 

 

Against a backdrop of job losses in many sectors, the digital tech sector is starting to show signs of recovery and companies have gained confidence in the last few weeks, as demonstrated by a sharp uptick in jobs advertised online. 

 

The Digital Economy Council and Tech Nation will publish a preview next week (Sept 8) of its Bright Tech Future report, out this autumn, which will reveal the extent to which tech companies have returned to hiring in recent weeks. The report will show tech now employs 2.93M people and that five cities outside London now have more than a fifth of their workforce employed in the digital tech economy. 

 

Gerry Grimstone, Minister for Investment said:

 

“Tech is playing an ever increasing role in all sectors, demonstrated in the UK’s great tech story, where opportunities for investors and UK businesses looking to export in sectors like healthcare, finance and education continue to grow.

 

“And we want this to continue. As we strike trade deals around the world, we will work with trading partners to set global standards and create cutting-edge provisions in key policy areas like AI, data and digital to make it easier for businesses to trade.

 

“The next two weeks are a real celebration of all that London and the whole of the UK has to offer and I look forward to seeing how the many events, discussions and meetings become commercial opportunities at home and abroad for tech firms in the UK.”

 

Carolyn Dawson, Managing Director of Informa Tech, said: “The UK continues to innovate as a cutting-edge tech hub and as one of the world’s most open and welcoming markets despite the challenging climate we find ourselves living in. 

 

“The power of tech is more important than ever as we respond to the COVID-19 pandemic. London Tech Week is an opportunity to bring the tech community together to find solutions and to ensure the survival of many of our businesses. 

 

“As a sector we have the talent and ambition matched with the ability to forge and shape solutions for many in the world.

 

“We look forward to inviting a truly global audience to this exciting and highly accessible virtual event.” 

 

At this year’s London Tech Week, the focus on curated virtual content will enable wider international audiences to join the conversation and connect with the global tech community by simply logging on to the London Tech Week platform (general registration here & media registration here). 

 

Key themes and speakers

 

  • Global Impact will explore development and trends within Med Tech with a particular focus on how technology is playing a crucial role in the fight against COVID-19. 

 

The Founders Forum HealthTech Summit delivers a stellar lineup including - The Rt Hon Matt Hancock the Secretary of State for Health and Social Care, Digital Secretary Oliver Dowden, Dr Indra Joshi Director of AI at NHSX, Dominic King, UK Lead & Medical Director at Google Health and Matthew Gould, CEO of NHSX.

 

The event brings together the most inspiring and celebrated minds from healthcare systems and digital health industries to ignite meaningful discussion and debate on the most pressing topics in global health.

 

How technology is making a difference in the battle against climate change will also feature during some of the highly engaging Global Impact sessions. 

 

  • People and Skills encompasses diversity & inclusion, with a particular focus on women with the much-anticipated accelerateHER sessions, and the future of work. 

Key speakers on the future of work include: Sadiq Khan, Mayor of London, Kike Oniwinde Founder & CEO of BYP Network, Caroline Dinenage MP Minister of State for Digital and Culture and Vanessa Gilardi, Head of HR for Wealth Management International, Royal Bank of Canada. 

On diversity, key speakers include: Nile Rodgers, Co-Founder & Chairman of We Are Family Foundation, Jameela Jamil, Presenter and Activist and Scarlett Curtis, Writer and Activist.

 

  • Technologies & Industry - the AI Summit is the foremost conference and exhibition dedicated to AI and will showcase how the technology is transcending every area of business and society today. From global conglomerates to SMEs, from CIOs to heads of functions, AI is fueling operational and commercial evolution at a light-speed pace.

 

Key speakers include: Guus Dekkers CTO of Tesco and Warren East CEO of Rolls-Royce, and Howard Boville, Senior Vice President, IBM Hybrid Cloud and former Chief Technology Officer for Bank of America.

 

 

  • The Founders of the Future Forum - Bringing entrepreneurs and investors together, the Forum connects, informs and inspires future founders and highlights the UK’s most promising emerging tech talent.

 

Key speakers include: Eric Schmidt Former CEO & Chairman of Google // Co-Founder of Schmidt Futures and Nile Rodgers Co-Founder & Chairman of We Are Family Foundation.

 

  • Leaders, Investment & Innovation - the Global Leaders Innovation Summit will connect innovators and entrepreneurs to accelerate growth and drive positive change to explore how the tech ecosystem is working together to enable new futures where tech is for everyone and impactful innovation thrives.

 

Key speakers include: Alex Mahon CEO of Channel 4, Digital Secretary Oliver Dowden, Min-Liang Tan Co-Founder & CEO of Razer and Oli Barrett MBE Serial Co-Founder & Host at Connector Unit.

 

 

 

Janet Coyle, Managing Director for Business, London & Partners, said: “The coronavirus pandemic has demonstrated the fundamental role that technology plays in society today and the role it must continue to play as we face the new normal. London and the UK are home to an array of tech businesses that are driving innovation and change and London Tech Week is an excellent opportunity to convene the global tech community to address some of our most pressing challenges and drive forward conversations. We look forward to welcoming a global audience to join us and shape the future of the tech sector.”

 

 

Russ Shaw, founder of Tech London Advocates & Global Tech Advocates and Chairman, London Tech Week Advisory Committee, said: “When the country went into lockdown, tech played an instrumental role in keeping businesses open and families connected. On the road to recovery, Britain will again call upon its unrivalled population of tech entrepreneurs to supercharge growth – those that are pioneering innovations in health, in financial inclusion, in cyber security and more.

 

“Technology has an even greater role to play in helping people to feel safe, in supporting the next stage of our NHS, in protecting livelihoods and in defining our international competitiveness.

 

“London Tech Week puts the country’s digital ecosystem on show to the world and demonstrates that through virtually bringing the tech community together we can help to tackle the issues the sector is yet to get right and spearhead all that should be celebrated and indeed accelerated.”

 

Organised by Informa Tech, a founding partner of London Tech Week, the event will also feature an impressive line-up of other speakers and events showcasing the latest transformational innovations within technology. 

 

Visitors to Europe’s most influential virtual festival of technology will be able to see major tech brands such as IBM, Intel, and Google and a host of key entrepreneurs, policy makers, start-ups and international talent.

 

Sreeram Visvanathan, Chief Executive, IBM UK and Ireland, said: "The COVID-19 pandemic has been a turning point for many organisations. The experience of lockdown has emphasised the criticality of areas including remote working, business agility, digital customer engagement, and supply chain continuity. Seizing this imminent opportunity to drive change requires making the right IT architecture choices now, accelerating disruption and embarking on a journey towards an open and secure cloud architecture to drive greater digital transformation. London Tech Week will provide an essential forum for starting these collaborations and conversations in such unprecedented times."


Trending in international

Brands

Vinod Cookware Puts The Spotlight on The Innovative SAS-Bottom Pressure Cookers in Its New TVC
Oct 25 2021 By Admin
      Pioneers in making pressure cookers, Vinod Cookware launched a national television commercial highlighting the innovative and cutting edge, SAS-Bottom technology used in their pressure cookers. The film dwells on the brand’s objective of propagating ‘Intelligent Cookware’ in all products. Through this TVC, Vinod Cookware aims to showcase the benefits of using a stainless-steel SAS-bottom Pressure Cooker which ensures the food cooks evenly and does not get burnt, making it more hygienic to cook. Conceptualized by Network Advertising Pvt Ltd and produced by Jamurah Films, the film depicts a contemporary family dynamic, focusing on a conversation of a son with his mother and wife that takes a humorous turn to articulate the key feature of the pressure cookware. Vinod Cookware has also released a series of four digital video commercials for OTT platforms to promote healthy cooking with less oil and no burning for today’s contemporary kitchens. Produced by Evatrical Films, these 15 seconds videos will be aired on Disney Hotstar, Voot, Zee5, Google, and Sony Liv. These films showcase the distinguished features of the brand’s four different lines of products: Platinum Range with SAS Technology, Stainless Steel Pressure Cookers with SAS bottom, Legacy Cast Iron Range, and HANOS (Hard Anodised Non-stick) Range.   "We at Vinod Cookware, have always been entrusted to adapt to the evolving consumer needs and develop solutions for modern kitchens. We are expanding our expertise in innovative products as the surge in consumer spending during this era is anticipated to continue. This campaign focuses on highlighting our efforts to bring back the traditions with a touch of modernity by using innovative SAS technology to build our cookware. The idea to keep it simple and impactful has helped us connect with a wider range of audience, both on TV & OTT.", says Sunil Agarwal, Director, Vinod Cookware. Youtube Links to the DVCs: https://www.youtube.com/watch?v=7EvMCkLg6Q0 https://www.youtube.com/watch?v=oBMGYLFss9M https://www.youtube.com/watch?v=Hn5FZMUwU68 https://www.youtube.com/watch?v=BetGSDg2KgE Youtube Link to the TVC: https://www.youtube.com/watch?v=5irp2ZUOR5k
Flybig ties up with IRCTC for Air ticket bookings
Oct 23 2021 By Admin
         We are extremely delighted to announce that flybig has entered into an agreement with IRCTC to facilitate travellers to avail the benefit of flybig Air ticket bookings on the IRCTC Air platform. The officials informed that the partnership of IRCTC & flybig “will allow the passengers to book their travel tickets to any northeast flybig destination without any hassle through IRCTC portal, which will boost the Tourism in NE. The partnership is launched in line with “Dekho Apna Desh ” to promote NE sectors flora, fauna & culture. It also boost Azadi ka Amrit Mohtsav, promoting connectivity & economic growth of NE sector. flybig will always remain in endeavour to add more routes for facilitation of the travellers & promotion of tourism” Flybig is a new scheduled commuter airline offering air travel solutions aligned with the underlying travel needs and preferences in emerging cities of India. It is an industry partner for the government in realizing policy outcomes as per the UDAN scheme aimed at making air travel affordable and widespread, to boost inclusive national economic development, job growth, and air transport infrastructure development of all regions and states of India.   The airline began operations in January 2021 and is focused on connecting tier-2 and tier-3 cities within India. flybig is promoted by pilot turned aviation entrepreneur Captain Sanjay Mandavia. Captain Mandavia has successfully conceptualized and developed several businesses in commercial aviation, some of which have been transformational and have contributed substantially to the size and increasing capability of commercial aviation in India. Celebrating the big occasion during these festival season, Chander Bahadur the Head of finance at flybig airlines mentioned “the Guwahati being our 2nd mainstream destination, the operations kicked off in May 2021, connecting Guwahati to Tezu, Pasighat, Rupsi, Agartala, Dibrugarh, Calcutta. Lila Bari is our new sector to be launched on 31st October”  
Free Petrol/Diesel for MemeChat users on the eve of the India-Pakistan Match!
Oct 23 2021 By Admin
      MemeChat does it yet again!!! Ahead of the India-Pakistan clash in the ICC Men’s T20 World Cup 2021 happening on 24th October, MemeChat adds to the ‘Mauka Mauka’ campaign with an interesting twist. The company as a gesture to support its Indian fans will be rewarding its users with free petrol/diesel and a cycle. For the unaware, if India wins the match, all full-time employees of MemeChat and lucky winners of users of the app will be rewarded with 10 liters of free petrol/diesel and a cycle for those who do not own any vehicle. Speaking on the initiative, Mr. Taaran Chanana, MD and Co-Founder of MemeChat said, “The Indo-Pak clash is among the biggest matchups in the world of sports. The event attracts the core fans as well as the ones who don’t watch any other cricket.” All the information will be available on the MemeChat app. Launched in 2019, MemeChat has emerged as one of the most popular homegrown social media networking apps for Generation Z and millennials. The app gathered a dedicated following in just a year with more than 850k+ monthly active users (current user base of 1 million+ Downloads) and over 12 million memes. It has officially worked with top Indian OTT platforms like ALT Balaji, Hotstar, and Amazon Prime, creating their user-generated memes.
Tiger Shroff to root for Indian gamers as World Esports Cup 2021 kicks off from November 25.
Oct 23 2021 By Admin
      While the World Esports Cup 2021 (WEC ’21) is all set to showcase the best rivalries, star Bollywood actor Tiger Shroff will be cheering the Indian contingent as he announced his support for the Indian team and its gamers, competing for the title and the enormous prize pool of $100k. Apart from India, the tournament will witness participation of the best esports athletes from arch-rivals Pakistan and Nepal. In a special video, the B-town action heart-throb came out in support of the Indian gamers and also welcomed the participants from Nepal and Pakistan as the South East Asia’s prestigious tri-nation esports tournament is scheduled to begin on November 25 with the top gamers competing in one of the most popular battle royale game, Free Fire. The Bollywood sensation will connect esports to the mainstream and WEC ’21 campaign #GameHaiToFameHai that encourages players to showcase their top game and get rewards as well as recognition in the industry. “Esports has shown a great potential in India as well as globally. I’m really excited to cheer for the Indian gamers in this action-packed mega tournament and urge fans to join us, extending their support to the participants.” Tiger said. This is not the first time Tiger has been involved with esports. The actor, who is known for his passion for sports and mixed martial arts and has a strong influence on the dynamic millennials and Gen-Z, was named as the brand ambassador for the 2021 Esports Premier League, which proved to a grand nationwide success. The event will be played over a period of three months, witnessing 33-plus days of live streaming on the official YouTube and Facebook channels of India Today and Aaj Tak along with their websites. After the initial regional qualification rounds, top-4 squads from each country will fight it out in the Grand Finals of the WEC ’21. World Esports Cup Director Vishwalok Nath said, “Tiger cheering the Indian contingent will go to make the competition extra special and more exciting to watch out for. And not to forget the famous rivalry that has been so far a blockbuster in cricket and will now be seen in esports too which will test the ultimate strategies, coordination and tactical skills.” With Infinix Smartphones as the title sponsor, registration for the inaugural edition of the WEC ’21 will begin on Saturday (October 23) and the athletes and esports enthusiasts from the three regions can register themselves until November 23. To participate in the league, gaming enthusiasts and gamers above the age of 16 can register themselves on: https://www.itg.gg/  

Gaming

Vinod Cookware Puts The Spotlight on The Innovative SAS-Bottom Pressure Cookers in Its New TVC
Oct 25 2021 By Admin
      Pioneers in making pressure cookers, Vinod Cookware launched a national television commercial highlighting the innovative and cutting edge, SAS-Bottom technology used in their pressure cookers. The film dwells on the brand’s objective of propagating ‘Intelligent Cookware’ in all products. Through this TVC, Vinod Cookware aims to showcase the benefits of using a stainless-steel SAS-bottom Pressure Cooker which ensures the food cooks evenly and does not get burnt, making it more hygienic to cook. Conceptualized by Network Advertising Pvt Ltd and produced by Jamurah Films, the film depicts a contemporary family dynamic, focusing on a conversation of a son with his mother and wife that takes a humorous turn to articulate the key feature of the pressure cookware. Vinod Cookware has also released a series of four digital video commercials for OTT platforms to promote healthy cooking with less oil and no burning for today’s contemporary kitchens. Produced by Evatrical Films, these 15 seconds videos will be aired on Disney Hotstar, Voot, Zee5, Google, and Sony Liv. These films showcase the distinguished features of the brand’s four different lines of products: Platinum Range with SAS Technology, Stainless Steel Pressure Cookers with SAS bottom, Legacy Cast Iron Range, and HANOS (Hard Anodised Non-stick) Range.   "We at Vinod Cookware, have always been entrusted to adapt to the evolving consumer needs and develop solutions for modern kitchens. We are expanding our expertise in innovative products as the surge in consumer spending during this era is anticipated to continue. This campaign focuses on highlighting our efforts to bring back the traditions with a touch of modernity by using innovative SAS technology to build our cookware. The idea to keep it simple and impactful has helped us connect with a wider range of audience, both on TV & OTT.", says Sunil Agarwal, Director, Vinod Cookware. Youtube Links to the DVCs: https://www.youtube.com/watch?v=7EvMCkLg6Q0 https://www.youtube.com/watch?v=oBMGYLFss9M https://www.youtube.com/watch?v=Hn5FZMUwU68 https://www.youtube.com/watch?v=BetGSDg2KgE Youtube Link to the TVC: https://www.youtube.com/watch?v=5irp2ZUOR5k
Tiger Shroff to root for Indian gamers as World Esports Cup 2021 kicks off from November 25.
Oct 23 2021 By Admin
      While the World Esports Cup 2021 (WEC ’21) is all set to showcase the best rivalries, star Bollywood actor Tiger Shroff will be cheering the Indian contingent as he announced his support for the Indian team and its gamers, competing for the title and the enormous prize pool of $100k. Apart from India, the tournament will witness participation of the best esports athletes from arch-rivals Pakistan and Nepal. In a special video, the B-town action heart-throb came out in support of the Indian gamers and also welcomed the participants from Nepal and Pakistan as the South East Asia’s prestigious tri-nation esports tournament is scheduled to begin on November 25 with the top gamers competing in one of the most popular battle royale game, Free Fire. The Bollywood sensation will connect esports to the mainstream and WEC ’21 campaign #GameHaiToFameHai that encourages players to showcase their top game and get rewards as well as recognition in the industry. “Esports has shown a great potential in India as well as globally. I’m really excited to cheer for the Indian gamers in this action-packed mega tournament and urge fans to join us, extending their support to the participants.” Tiger said. This is not the first time Tiger has been involved with esports. The actor, who is known for his passion for sports and mixed martial arts and has a strong influence on the dynamic millennials and Gen-Z, was named as the brand ambassador for the 2021 Esports Premier League, which proved to a grand nationwide success. The event will be played over a period of three months, witnessing 33-plus days of live streaming on the official YouTube and Facebook channels of India Today and Aaj Tak along with their websites. After the initial regional qualification rounds, top-4 squads from each country will fight it out in the Grand Finals of the WEC ’21. World Esports Cup Director Vishwalok Nath said, “Tiger cheering the Indian contingent will go to make the competition extra special and more exciting to watch out for. And not to forget the famous rivalry that has been so far a blockbuster in cricket and will now be seen in esports too which will test the ultimate strategies, coordination and tactical skills.” With Infinix Smartphones as the title sponsor, registration for the inaugural edition of the WEC ’21 will begin on Saturday (October 23) and the athletes and esports enthusiasts from the three regions can register themselves until November 23. To participate in the league, gaming enthusiasts and gamers above the age of 16 can register themselves on: https://www.itg.gg/  
Legendary Basketball Team Harlem Globetrotters To Perform At Yas Island This October
Oct 22 2021 By Admin
        Yas Island,  in collaboration with the U.S. Mission to the United Arab Emirates, Abu Dhabi Sports Council, and Department of Culture and Tourism will welcome the world-famous Harlem Globetrotters to Abu Dhabi on 31 October at Etihad Arena. Showcasing the best in U.S. culture and entertainment, the Harlem Globetrotters are an American exhibition basketball team featuring the exhilarating Spread Game Tour which combines athleticism, theatre and comedy. As part of the Yas Island’s ‘Yas for 50’ celebrations to mark the UAE’s Golden Jubilee, tickets to this family-fun-filled event are only AED 50. Held at the Etihad Arena, the region's largest indoor multi-purpose venue, the Harlem Globetrotters combine basketball wizardry with lively crowd interaction, making it suitable for sports fans of all ages. As international favourites, the team has played more than 26,000 exhibition games in 124 countries and territories. Their performance, called ‘Spread Game’, mixes ankle-breaking moves, jaw-dropping swag, and slam-dunks. To the delight of spectators, this three-hour show will begin with a warm-up act, the team's signature song of Brother Bones' whistled version of "Sweet Georgia Brown." Next, their mascot "Globie" will usher in the Spread Game Tour with a mixture of sport and comedy making this entertaining performance an experience like no other. Robin Solomon, Counselor for Public Affairs at the U.S. Embassy to the UAE, commented, “We are thrilled to welcome the American icons—the internationally acclaimed basketball team the Harlem Globetrotters—to the UAE.  The U.S. Mission is very proud to partner with the Abu Dhabi Sports Council and the Department of Culture and Tourism in bringing the best in American culture and entertainment to UAE audiences.” Tickets for the Harlem Globetrotters Spread Game Tour are available to purchase at www.etihadarena.ae For more information, visit www.yasiland.ae  
ABP News kick starts the T20 World Cup coverage with its mega cricketing event – ‘Vishwa Vijeta Dubai Conclave 2021’
Oct 21 2021 By Admin
      ABP News organized a star-studded cricket conclave ‘Vishwa Vijeta Dubai Conclave 2021’ in the lead up to the T20 World Cup in the UAE. The mega on-ground conclave was held at the iconic Burj Plaza, amidst the towering backdrop of Burj Khalifa, in Dubai on October 17, 2021. ABP News’ first ever international cricket conclave set into motion the much-anticipated encounter between arch-rivals India and Pakistan on the 24th of October at the T20 World Cup.  The star-studded panel discussions included legendary cricketers from India and Pakistan who shared their playing experiences while analyzing the historic nature of this contest. The Indian side was represented by India’s World Cup winning captain, Kapil Dev along with Mohammad Azharuddin, Dinesh Karthik (member 2007 T20 WC Winning Team) and Atul Wassan. The Pakistani side included Aaqib Javed, Mohammad Amir, Younis Khan (Pakistan’s 2009 T20 WC Wining Captain) and legendary batsman Zaheer Abbas.  The event ‘Vishwa Vijeta Dubai Conclave 2021’ witnessed engaging anecdotes of the past encounters between the participating cricketers which helped the audiences relive those glorious moments from the past. The sessions were full of competitive yet fun filled friendly banter between the panelists who pointed out India’s magnificent unbeatable record in the World Cup tournaments against Pakistan with India enjoying a 5-0 superiority.   The experts also spoke about the absence of bilateral cricketing ties between India and Pakistan. They expressed hope that with Imran Khan, Pakistan PM, at the helm, the resumption of cricketing ties between the two countries would take place sooner than later.  The discussions also touched upon Virat Kohli’s decision to quit captaincy, and how will it impact the Indian cricket team. Furthermore, the panelists praised MS Dhoni for taking up mentor’s role of the Indian team for the T20 World Cup. One of the sessions also covered how Indian Batting can withstand Pakistani bowling attack and how it will decide the Oct 24 outcome.  The conclave was the first such initiative by ABP News and highlighted its increasing focus in promoting sports. The network has made significant investments in expanding its sports coverage, as highlighted by its recent live streaming of the PGTI golf tournament and the prestigious JP Atrey cricket tournament on ABP Network’s digital platforms. Commenting on the ‘Vishwa Vijeta Dubai Conclave 2021’ and ABP News’ growing focus on sporting events, Avinash Pandey, CEO of ABP Network, said, “We at the ABP News value our audiences strong interest in sporting activities and events. Over the last few years we have been aggressively looking towards ramping up our offerings in the sports segment while not remaining restricted to cricket. This is evident from our in-depth coverage of the recently concluded Tokyo Olympics, our coverage of golfing events and our strategic partnership with the Pro-Kabbadi League. Continuing on this mission, we will aim to offer our audiences with similar national and international level programming where we can interact with leading athletes. The ‘Vishwa Vijeta Dubai Conclave 2021’ is a shining example in this regard, where the living legends of cricket like Kapil Dev, Mohammad Azharuddin, Aaqib Javed, Younis Khan and Zaheer Abbas came together to share their expert analysis on the upcoming T20 World Cup.” ABP News’ ‘Vishwa Vijeta Dubai Conclave 2021’ will be aired exclusively on October 22 and 23, 2021, on ABP News.    

News

Vinod Cookware Puts The Spotlight on The Innovative SAS-Bottom Pressure Cookers in Its New TVC
Oct 25 2021 By Admin
      Pioneers in making pressure cookers, Vinod Cookware launched a national television commercial highlighting the innovative and cutting edge, SAS-Bottom technology used in their pressure cookers. The film dwells on the brand’s objective of propagating ‘Intelligent Cookware’ in all products. Through this TVC, Vinod Cookware aims to showcase the benefits of using a stainless-steel SAS-bottom Pressure Cooker which ensures the food cooks evenly and does not get burnt, making it more hygienic to cook. Conceptualized by Network Advertising Pvt Ltd and produced by Jamurah Films, the film depicts a contemporary family dynamic, focusing on a conversation of a son with his mother and wife that takes a humorous turn to articulate the key feature of the pressure cookware. Vinod Cookware has also released a series of four digital video commercials for OTT platforms to promote healthy cooking with less oil and no burning for today’s contemporary kitchens. Produced by Evatrical Films, these 15 seconds videos will be aired on Disney Hotstar, Voot, Zee5, Google, and Sony Liv. These films showcase the distinguished features of the brand’s four different lines of products: Platinum Range with SAS Technology, Stainless Steel Pressure Cookers with SAS bottom, Legacy Cast Iron Range, and HANOS (Hard Anodised Non-stick) Range.   "We at Vinod Cookware, have always been entrusted to adapt to the evolving consumer needs and develop solutions for modern kitchens. We are expanding our expertise in innovative products as the surge in consumer spending during this era is anticipated to continue. This campaign focuses on highlighting our efforts to bring back the traditions with a touch of modernity by using innovative SAS technology to build our cookware. The idea to keep it simple and impactful has helped us connect with a wider range of audience, both on TV & OTT.", says Sunil Agarwal, Director, Vinod Cookware. Youtube Links to the DVCs: https://www.youtube.com/watch?v=7EvMCkLg6Q0 https://www.youtube.com/watch?v=oBMGYLFss9M https://www.youtube.com/watch?v=Hn5FZMUwU68 https://www.youtube.com/watch?v=BetGSDg2KgE Youtube Link to the TVC: https://www.youtube.com/watch?v=5irp2ZUOR5k
Flybig ties up with IRCTC for Air ticket bookings
Oct 23 2021 By Admin
         We are extremely delighted to announce that flybig has entered into an agreement with IRCTC to facilitate travellers to avail the benefit of flybig Air ticket bookings on the IRCTC Air platform. The officials informed that the partnership of IRCTC & flybig “will allow the passengers to book their travel tickets to any northeast flybig destination without any hassle through IRCTC portal, which will boost the Tourism in NE. The partnership is launched in line with “Dekho Apna Desh ” to promote NE sectors flora, fauna & culture. It also boost Azadi ka Amrit Mohtsav, promoting connectivity & economic growth of NE sector. flybig will always remain in endeavour to add more routes for facilitation of the travellers & promotion of tourism” Flybig is a new scheduled commuter airline offering air travel solutions aligned with the underlying travel needs and preferences in emerging cities of India. It is an industry partner for the government in realizing policy outcomes as per the UDAN scheme aimed at making air travel affordable and widespread, to boost inclusive national economic development, job growth, and air transport infrastructure development of all regions and states of India.   The airline began operations in January 2021 and is focused on connecting tier-2 and tier-3 cities within India. flybig is promoted by pilot turned aviation entrepreneur Captain Sanjay Mandavia. Captain Mandavia has successfully conceptualized and developed several businesses in commercial aviation, some of which have been transformational and have contributed substantially to the size and increasing capability of commercial aviation in India. Celebrating the big occasion during these festival season, Chander Bahadur the Head of finance at flybig airlines mentioned “the Guwahati being our 2nd mainstream destination, the operations kicked off in May 2021, connecting Guwahati to Tezu, Pasighat, Rupsi, Agartala, Dibrugarh, Calcutta. Lila Bari is our new sector to be launched on 31st October”  
Free Petrol/Diesel for MemeChat users on the eve of the India-Pakistan Match!
Oct 23 2021 By Admin
      MemeChat does it yet again!!! Ahead of the India-Pakistan clash in the ICC Men’s T20 World Cup 2021 happening on 24th October, MemeChat adds to the ‘Mauka Mauka’ campaign with an interesting twist. The company as a gesture to support its Indian fans will be rewarding its users with free petrol/diesel and a cycle. For the unaware, if India wins the match, all full-time employees of MemeChat and lucky winners of users of the app will be rewarded with 10 liters of free petrol/diesel and a cycle for those who do not own any vehicle. Speaking on the initiative, Mr. Taaran Chanana, MD and Co-Founder of MemeChat said, “The Indo-Pak clash is among the biggest matchups in the world of sports. The event attracts the core fans as well as the ones who don’t watch any other cricket.” All the information will be available on the MemeChat app. Launched in 2019, MemeChat has emerged as one of the most popular homegrown social media networking apps for Generation Z and millennials. The app gathered a dedicated following in just a year with more than 850k+ monthly active users (current user base of 1 million+ Downloads) and over 12 million memes. It has officially worked with top Indian OTT platforms like ALT Balaji, Hotstar, and Amazon Prime, creating their user-generated memes.
Tiger Shroff to root for Indian gamers as World Esports Cup 2021 kicks off from November 25.
Oct 23 2021 By Admin
      While the World Esports Cup 2021 (WEC ’21) is all set to showcase the best rivalries, star Bollywood actor Tiger Shroff will be cheering the Indian contingent as he announced his support for the Indian team and its gamers, competing for the title and the enormous prize pool of $100k. Apart from India, the tournament will witness participation of the best esports athletes from arch-rivals Pakistan and Nepal. In a special video, the B-town action heart-throb came out in support of the Indian gamers and also welcomed the participants from Nepal and Pakistan as the South East Asia’s prestigious tri-nation esports tournament is scheduled to begin on November 25 with the top gamers competing in one of the most popular battle royale game, Free Fire. The Bollywood sensation will connect esports to the mainstream and WEC ’21 campaign #GameHaiToFameHai that encourages players to showcase their top game and get rewards as well as recognition in the industry. “Esports has shown a great potential in India as well as globally. I’m really excited to cheer for the Indian gamers in this action-packed mega tournament and urge fans to join us, extending their support to the participants.” Tiger said. This is not the first time Tiger has been involved with esports. The actor, who is known for his passion for sports and mixed martial arts and has a strong influence on the dynamic millennials and Gen-Z, was named as the brand ambassador for the 2021 Esports Premier League, which proved to a grand nationwide success. The event will be played over a period of three months, witnessing 33-plus days of live streaming on the official YouTube and Facebook channels of India Today and Aaj Tak along with their websites. After the initial regional qualification rounds, top-4 squads from each country will fight it out in the Grand Finals of the WEC ’21. World Esports Cup Director Vishwalok Nath said, “Tiger cheering the Indian contingent will go to make the competition extra special and more exciting to watch out for. And not to forget the famous rivalry that has been so far a blockbuster in cricket and will now be seen in esports too which will test the ultimate strategies, coordination and tactical skills.” With Infinix Smartphones as the title sponsor, registration for the inaugural edition of the WEC ’21 will begin on Saturday (October 23) and the athletes and esports enthusiasts from the three regions can register themselves until November 23. To participate in the league, gaming enthusiasts and gamers above the age of 16 can register themselves on: https://www.itg.gg/  

OTT

Vinod Cookware Puts The Spotlight on The Innovative SAS-Bottom Pressure Cookers in Its New TVC
Oct 25 2021 By Admin
      Pioneers in making pressure cookers, Vinod Cookware launched a national television commercial highlighting the innovative and cutting edge, SAS-Bottom technology used in their pressure cookers. The film dwells on the brand’s objective of propagating ‘Intelligent Cookware’ in all products. Through this TVC, Vinod Cookware aims to showcase the benefits of using a stainless-steel SAS-bottom Pressure Cooker which ensures the food cooks evenly and does not get burnt, making it more hygienic to cook. Conceptualized by Network Advertising Pvt Ltd and produced by Jamurah Films, the film depicts a contemporary family dynamic, focusing on a conversation of a son with his mother and wife that takes a humorous turn to articulate the key feature of the pressure cookware. Vinod Cookware has also released a series of four digital video commercials for OTT platforms to promote healthy cooking with less oil and no burning for today’s contemporary kitchens. Produced by Evatrical Films, these 15 seconds videos will be aired on Disney Hotstar, Voot, Zee5, Google, and Sony Liv. These films showcase the distinguished features of the brand’s four different lines of products: Platinum Range with SAS Technology, Stainless Steel Pressure Cookers with SAS bottom, Legacy Cast Iron Range, and HANOS (Hard Anodised Non-stick) Range.   "We at Vinod Cookware, have always been entrusted to adapt to the evolving consumer needs and develop solutions for modern kitchens. We are expanding our expertise in innovative products as the surge in consumer spending during this era is anticipated to continue. This campaign focuses on highlighting our efforts to bring back the traditions with a touch of modernity by using innovative SAS technology to build our cookware. The idea to keep it simple and impactful has helped us connect with a wider range of audience, both on TV & OTT.", says Sunil Agarwal, Director, Vinod Cookware. Youtube Links to the DVCs: https://www.youtube.com/watch?v=7EvMCkLg6Q0 https://www.youtube.com/watch?v=oBMGYLFss9M https://www.youtube.com/watch?v=Hn5FZMUwU68 https://www.youtube.com/watch?v=BetGSDg2KgE Youtube Link to the TVC: https://www.youtube.com/watch?v=5irp2ZUOR5k
Voot Kids is the new digital home for the anime franchise, Pokémon
Oct 21 2021 By Admin
       Voot Kids, has now pulled out all stops to enthrall its young viewers with an unlimited dose of entertainment.  Strengthening its content library as India’s one-stop-destination for favorite characters, entertainment and fun learn platform for children, Voot Kids has announced an exciting line up to provide viewers with access to the globally loved anime franchise – Pokémon in India. Celebrating 25 years of Pokémon, Voot Kids is now the go to platform for more Pokémon fun than any other digital platform in India with 21 movies and over 10,000+ minutes of Pokémon Anime series episodic content.  Pokémon continues to expand not only video gaming category, but has recently released Pokémon UNITE, a MOBA game playable across Nintendo Switch, Android and iOS platforms. Nevertheless, the movies and series of the iconic characters enjoy significant fandom globally. Premiering on Voot Kids for the 1st time in India, these 21 Pokémon movies is a landmark content initiative to bring anime franchise closer to its fans. Voot Kids is all set to provide an immersive Pokémon experience to its fans in India with 21 global blockbuster movies from Pokémon added to its robust and diverse content library. The hook for this one kind of content initiative in the kids segment spins around “Chuno Voot Kids. Chuno Pokemon” with Voot Kids being confident that every Pokémon fan will choose Voot Kids as its favourite digital destination to enjoy it at their own discretion.  Speaking on the initiative, Ferzad Palia, Head – SVOD (Voot Select, Voot Kids) & International Business at Viacom18, said, “At Voot Kids we aim at creating a wholesome experience for our young viewers to enjoy and fun learn from their favorite characters in a 100 % kid safe environment. This endeavor of ours has received significant impetus through last year with the kid’s fun learn category witnessing exponential demand growth. The addition of the vast Pokémon slate to our content repertoire will allow us to further widen our audience base and continue to be category leaders.” Speaking on the launch, Ashutosh Parekh, Head of Content – Voot Kids, said, “At Voot Kids we continue to build a roster of compelling stories fronted by top global and local characters. With the consumer at the heart for every initiative on the platform, this was the perfect opportunity to build on the fandom Pokémon holds in India, propelled by kids and those who are kids at heart. Undeniably, this evergreen anime franchise with multiple extensions has evolved to be very relevant to the today’s digital natives, with superlative story arcs and well etched characters that unify action – adventure with humor. The massive Pokémon blitz with 21 movies and over 10000 minutes of Pokémon Anime Series will make VOOT Kids the largest digital home of Pokémon in the country…which is why I would say it loud – “Gotta Catch ‘Em all” together on Voot Kids!” “We are very excited to have partnered with VOOT Kids and bring such a wide offering spanning movies and seasons to Pokémon fans in India.  It is a treasure trove for a Pokémon fan to access digitally and we believe it will help build a deeper bond with fans”, says Jiggy George, Founder and CEO Dream Theatre, Master Licensing Agency for Pokémon in India and South Asia.     “With support from our partners at Voot kids, we have finally been able to release the 1-21 movies in India, we are thrilled to finally share our fans in India, the fun and excitement of the Pokémon movies. Voot kids and TPC are preparing other fun offerings. We hope more fans in India can be part of this experience”, says Susumu Fukunaga, Corporate Officer at The Pokémon Company.  Voot Kids has today emerged as the largest and most diverse multi format kids’ app with an emphasis on entertaining and engaging kids through its focused “Made for Kids” agenda.   As a powerhouse platform, Voot Kids continues to invest in compelling storylines and characters providing enhanced and immersive content experiences to kids in India.  
Maniesh Paul Returns To Flipkart Video With Two New Launches This Festive Season
Oct 05 2021 By Admin
  The festive season is almost here and all of us are gearing up for some dhamakedaar celebrations! Adding some extra tadka to this time of the year, Flipkart Video recently launched a brand new show - Win With The Stars and unveiled a fun, interactive quiz format, Funtastic Quiz. Returning to Flipkart Video as the host of the new shows, the multi-talented actor Maneish Paul is seen entertaining the audiences, alongside some of the biggest names in the film and entertainment industry.   Live now on the Flipkart App, the new game show ‘Win With The Stars’, presents audiences with a range of questions to answer that will give way to the awaited mystery bumper question. The audience will need to answer ten tricky questions asked by some of their favourite celebrities, and finally reach the bumper question asked by Bollywood diva Sara Ali Khan to win the grand prize. Bringing the glitz and glamour to this bonanza are some of India’s biggest celebrities - Alia Bhatt, Kalki Koechlin, Mahesh Babu, Soha Ali Khan, Saina Nehwal, Ranveer Brar and more.   Maniesh Paul is also seen hosting a new quiz format, ‘Funtastic Quiz’ that is all set to grill viewers with questions on some of their favorite categories like - Bollywood, Cricket, Current Affairs and more. Launched today, the quiz will give audiences a chance to keep playing non-stop and win exciting prizes by unlocking stages and answering all questions correctly through their journey!   Back to get the audience laughing to his witty one liners, everyone’s favourite host and dost, Maniesh Paul said, “Anyone who knows me is aware of my love for celebrations. Now, with Flipkart Video I mark a new beginning and cannot wait to join this joyous journey. Marking my attendance at the celebrations, catch me hosting two new shows during the most-awaited shopping festival- Flipkart's Big Billion Days. This time, the festivities are grander in scale as we unite with some of the biggest names in the business and it gives me extreme pleasure to join Alia Bhatt, Mahesh Babu, Sara Ali Khan, Madhuri Dixit amongst others to make this season extra special for the audience." Flipkart Video is giving its audiences a one-of-a-kind carnival experience with these launches in line with its flagship event, The Big Billion Days. Audiences can head on over to the Flipkart app now to play ‘Win With The Stars’ and ‘Funtastic Quiz’. You can download the Flipkart App here: https://play.google.com/store/apps/details?id=com.flipkart.android&hl=en_IN https://apps.apple.com/in/app/flipkart-online-shopping-app/id742044692
Biiggbang bags the title for the ‘Most Promising and Innovative upcoming OTT Platform’
Sep 30 2021 By Admin
    Biiggbang has been receiving immense acclamation for its riveting offerings since its launch. Holding testimony to its innovative and unconventional content repository, the platform brought back the award for the ‘Promising and Innovative upcoming OTT Platform’ at the Midday Showbiz Icon awards 2021 hosted in Dubai at Grand Hyatt on 25th Sept 2021.  Constantly proving its mettle ever since its inception, Biiggbang is home to a host of immersive films and shows with names like Nasseeruddin Shah, Rohit Roy, Namit Das, Anindita Ghose, Sharib Hashmi among others. Two months into the launch, the platform has already seen a colossal upsurge in subscriptions from the last month. Biiggbang has witnessed a host of successfully launched titles including the award-winning films like The Wallet, Broken Frames, Kalabai from Byculla, Rikshawala while the recently released Ravi Kishan and Jeetu Shivhare starrer has already scored an 8.2 on IMDB.  Sharing his thoughts on the win, Sudip Mukherjee, CEO, Biiggbang shared, “We are grateful to the industry for recognizing our undying efforts towards engaging and entertaining our audience with unique and immersive content. Our constant endeavour is to bring forth the most talented faces from across the country and give them a stage to hone their craft in a way that aligns with our viewers’ expectations. We strive to tell stories with keeping in mind the global sensibilities so that audiences from across the world can engage and relate with our storytelling, making our platform the go-to destination for unlimited and distinctive entertainment.”  

TV

Vinod Cookware Puts The Spotlight on The Innovative SAS-Bottom Pressure Cookers in Its New TVC
Oct 25 2021 By Admin
      Pioneers in making pressure cookers, Vinod Cookware launched a national television commercial highlighting the innovative and cutting edge, SAS-Bottom technology used in their pressure cookers. The film dwells on the brand’s objective of propagating ‘Intelligent Cookware’ in all products. Through this TVC, Vinod Cookware aims to showcase the benefits of using a stainless-steel SAS-bottom Pressure Cooker which ensures the food cooks evenly and does not get burnt, making it more hygienic to cook. Conceptualized by Network Advertising Pvt Ltd and produced by Jamurah Films, the film depicts a contemporary family dynamic, focusing on a conversation of a son with his mother and wife that takes a humorous turn to articulate the key feature of the pressure cookware. Vinod Cookware has also released a series of four digital video commercials for OTT platforms to promote healthy cooking with less oil and no burning for today’s contemporary kitchens. Produced by Evatrical Films, these 15 seconds videos will be aired on Disney Hotstar, Voot, Zee5, Google, and Sony Liv. These films showcase the distinguished features of the brand’s four different lines of products: Platinum Range with SAS Technology, Stainless Steel Pressure Cookers with SAS bottom, Legacy Cast Iron Range, and HANOS (Hard Anodised Non-stick) Range.   "We at Vinod Cookware, have always been entrusted to adapt to the evolving consumer needs and develop solutions for modern kitchens. We are expanding our expertise in innovative products as the surge in consumer spending during this era is anticipated to continue. This campaign focuses on highlighting our efforts to bring back the traditions with a touch of modernity by using innovative SAS technology to build our cookware. The idea to keep it simple and impactful has helped us connect with a wider range of audience, both on TV & OTT.", says Sunil Agarwal, Director, Vinod Cookware. Youtube Links to the DVCs: https://www.youtube.com/watch?v=7EvMCkLg6Q0 https://www.youtube.com/watch?v=oBMGYLFss9M https://www.youtube.com/watch?v=Hn5FZMUwU68 https://www.youtube.com/watch?v=BetGSDg2KgE Youtube Link to the TVC: https://www.youtube.com/watch?v=5irp2ZUOR5k
SUN TV Network launches Marathi General Entertainment Channel SUN Marathi
Oct 19 2021 By Admin
         Viewers of Marathi television space are up for a great treat this festive season as Sun TV Network Limited has launched  its refreshed Marathi GEC ‘SUN Marathi’ on 17th October across Maharashtra.  The channel’s Tagline is ‘Sohala Natyancha’ which translates to ‘Celebrating relationships’.  Staying true to its tagline, the channel has announced 3 hours of original programming with 6 shows starting from 6.30 pm to 9.30 pm. Each of these shows explore unique relations in its storyline. The shows announced are ‘Nandini’ at 6.30 pm, ‘Sundari’ at 7 pm, ‘Jaau nako dur..baba!’ at 7.30 pm, ‘Abhalachi Maya’ at 8 pm , ‘Kanyadaan’ at 8.30 pm and ‘Sant Gajanan Shegaviche’ at 9 pm.  The channel is not only bringing this stellar lineup of shows to its viewers, but has also announced ‘Bagha Roj Jinka Rokh’ (Watch Daily, Win Cash) contest which every day offers an opportunity for more than 1,000 viewers to win up to 2 crores in cash prize from Dusshera to Diwali.  Every day during the contest period, one question will be asked in each of the six shows and viewers will have to give a missed call to register their answers on the numbers provided.    The stories of the shows take place in different regions of Maharashtra. By virtue of this diversity, these shows reflect the lifestyle and culture of both Urban and Rural Maharashtra. Maharashtrians have always been aspirational, progressive and inspirational in outlook and yet rooted in cultural and social values. Through the channel we aim to reflect the same cultural values.    Right from the launch phase, Sun Marathi has ensured a perfect blend of experienced and popular actors such as Avinash Narkar, Rujuta Deshmukh, Ashok Phaldesai, Aastad kale, Amit Phatak and Ashay Kulkarni along with new promising faces such as Purva Gokhle, Dakshata Joil, Arti Birajdar, Amruta Bane and Anisha Sabnis.    Nandini is a story of two sisters. One makes revenge as her life mission, while the other one vows to protect her loved ones. It will be interesting to see who will succeed in her mission.  Sundari is a village girl with an ambition. She believes her good heart, good behavior and her goal of becoming a collector will make her life beautiful, in-spite of her dark skin tone which is not desirable in the society she grows up in.  Jaau Nako Dur… Baba! is about a girl seeking her father’s love and attention throughout her life. Will she ever get that love? Abhalachi Maya portrays the bond between a brother and a sister. Will this bond ever break?  Kanyadaan is about a story of a father and his five daughters. A conventional belief says that the responsibility of a father towards his daughter ends with her marriage. Our show questions this belief. Sant Gajanan Shegaviche is about life and work of a popular saint Shree. Gajanan Maharaj who is believed to be an incarnation of lord Ganesha and Dattatreya.    Sun Marathi is widely distributed and is available on all leading DTH platforms including DD Free, Dish as well as on all cable networks across Maharashtra for FREE. In terms of its placement, it’s part of the Marathi GEC neighborhood on all the platforms.   
Amitabh Bachchan, Alia Bhat, Karan Johar, Sonakshi Sinha and other praise Genelia and Riteish Deshmukh’s new initiative
Oct 12 2021 By Admin
      Bollywood celebrities like Karan Johar, Sonakshi Sinha and Bhumi Pednekar have come forward to talk about Riteish and Genelia Deshmukh’s new venture, Imagine Meats. Taking to their social media, the stars shared about the brand’s delicious products and environmental consciousness. The couple even received best wishes from Alia Bhatt and Saqib Saleem following the launch last month.    Recently, Amitabh Bachchan was greeted with delight when Riteish and Genelia Deshmukh presented the megastar with a wholesome surprise. The Bollywood power-couple who recently appeared on Kaun Banega Crorepati’s Shaandaar Shukravaar episode, shared about their Imagine Meats and gifted Amitabh Bachchan with a unique hamper. Amitabh Bachchan took to Twitter to talk about Riteish and Genelia’s new food venture.   While talking about the brand, Amitabh Bachchan tweeted, “Imagine Meat… a plant based Meat Co has launched a variety of ready to eat meals .. 100% made from plants.” Link to the Tweet-  https://twitter.com/SrBachchan/status/1444273223135203328   Both Riteish and Genelia, are extremely delighted to have received such warm support from the fraternity. During the launch, Genelia mentioned that this new food start-up has been the couple’s dream and took over three years to come to life. “For over 3 years Riteish and I have nurtured a dream to work towards food choices that are good for you, the animals and our planet”, Genelia Deshmukh said. The brand was launched by Shah Rukh Khan on the auspicious occasion of Ganesh Chaturthi.   Imagine Meats seeks to reimagine the way we consume meat by giving them an equally tasty, juicy option of plant-based meat to indulge without the guilt of harming animals alongside being mindful of their health and wellbeing. Imagine Meats comes at a time when conscious eating, and the modern-day tussle between taste and sustainability is at its peak.  
The Q announces the World Television Premiere of critically acclaimed series Aashram
Sep 23 2021 By Admin
    The Q, continues to ride high on innovation and content. In an endeavor to place its viewers on the highest pedestal, The Q is all set to enthrall television audiences by bringing MX Players’ critically and commercially hit limited series Aashram to Indian homes. Directed by Prakash Jha, Aashram is a limited series and one of India’s most popular ones in thriller and crime genres, with Bobby Deol as Kashipur Waale Baba Nirala in lead role. Supported by a stellar cast, Aashram also features prominent personalities such as Tridha Choudhury, Aditi Sudhir Pohankar and Anupriya Goenka among others. The first season of Aashram will air exclusively on The Q starting Monday, October 11, 2021 at 8:30 pm and will air from Monday to Friday.   A crime fiction drama inspired by true events, Aashram was launched in 2020 and quickly became a topic of discussion in the virtual world. Aashram revolves around the story of Baba Nirala, an actual conman who ensures that his devotees or followers devote their wealth to him and stay attached to the Aashram. The story unfolds as SI Ujagar Singh (portrayed by Darshan Kumar), a police officer goes on to unravel and investigate more about the Aashram and Baba Nirala. With a gripping storyline, each episode is filled with mystery and is sure to keep viewers engaged and wanting for more.   Speaking on the synergies between digital and television and on bringing Aashram for linear TV viewers, Simran Hoon, CEO at The Q said, “Great content does wonders irrespective of its platform. Having understood the pulse of our viewers, we at The Q continue to make efforts in bringing content that is strong, and unique with a compelling and relevant plot and storyline. Airing Aashram on TV is in sync with our strategy to bring the best from digital to TV.  We will continue to pioneer with such initiatives to help strengthen The Q’s position in the industry while being the preferred entertainment destination for viewers across India.”   Adding to this, Tanya Shukla, Programming Head at The Q said, “Aashram unfolds a great story and given its relevance in today’s day and age, it is sure to strike the right chord with our viewers. The Q has constantly engaged viewers with fresh and unique concepts. Television is a medium that brings families together and by bringing a high end limited series on television, we aim to provide our viewers with the most engaging form of entertainment. We will continue bringing such compelling stories from the digital world for our discerning viewers.”   The Q will premiere the first season of Aashram on television exclusively on Monday, October 11, 2021 at 8:30 pm and will air from Monday to Friday followed by the telecast of the second season to keep the viewers engaged with entertaining content.   The Q India is an advertiser and influencer-marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 850 programs, the channel has reached an audience base of over 712 million via 100 million television homes with partners including DD Free Dish, D2H, TATA Sky, DISH TV, GTPL, Hathway, DEN and Siti Networks; 380 million OTT users via platforms including ShemarooMe, MX Player, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Amazon Fire TV, Chingari and Samsung TV Plus.