Apr 20 2022
A jury of brand-side marketers will meet in lead up to Creative Week 2022 to select the winner of the prestigious One Show CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year based on the biggest winners in The One Show 2022.
This year’s One Show CMO Pencil jury includes:
This year’s jury of esteemed marketers will review and discuss about two dozen of the highest-scoring entries in The One Show 2022 – including Best of Show and Best of Discipline winners – as determined by the nearly 400 agency and brand-side creative leaders from 48 countries on this year’s One Show jury.
In accordance with The One Show judging rules, jury members abstain from voting on work done for or by their own company.
The jury will then select the CMO responsible for the one piece of work they feel had the greatest impact on moving a brand forward. The winning CMO will be presented with the award on stage at The One Show 2022 awards ceremony, taking place on May 18 at Cipriani Wall Street in New York.
Past CMO Pencil winners are Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard for “True Name”, created by McCann New York; Kathleen Hall, Chief Brand Officer, Microsoft for Xbox “Changing the Game” also by McCann New York; David Rubin at The New York Times for “Truth is Worth It” from Droga5 New York, and Stephen Tisdale, CMO, State Street Global Advisors for “Fearless Girl”, by McCann New York.
“It’s a tremendous honor for a CMO to be recognized by their peers with this prestigious award,” said Kevin Swanepoel, CEO, The One Club. “This jury of top global marketing leaders will look for work that takes an innovative, bold stance, and had the greatest positive impact on a brand and its bottom line.”
The honor is unique for The One Show in that all of its other awards are given to agency or brand creative teams, whereas the CMO Pencil is presented to the individual at the brand responsible for recognizing and shepherding great work to life.
The CMO Pencil is just one of the organization's initiatives to address and celebrate the fast-growing brand-side creative community. For example, The One Show has a standalone Brand-Side discipline, with a dedicated jury of brand-side agency peers to judge the work.
The One Club also hosts the WITHIN: The In-House Creative Conference to address a void in the market for a forum to discuss issues specific to brand-side creative teams and cultures. The conference examines the inner dynamics of the very best brand-side creative departments, with sessions by some of the most acclaimed brand and marketing leaders.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.
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