Porsche’s first all-electric model, the Taycan and new Macan SUV arrive in India

Nov 14 2021

 

 

 

 

Porsche India has today embarked on its most ambitious plan in recent times with the launch of both the all-new, fully electric Taycan range and the latest Macan compact SUV, in addition to announcing a national dealer network expansion plan off the back of its best-ever third quarter sales performance.

 

The all-new Taycan range and new Macan will be available for sale across all dealerships in the country, with four new showrooms set to open in the first half of 2022 bringing the total dealer network to nine locations.

 

The expansion of Porsche’s footprint in India is in response to strong demand for the brand’s product which has culminated in the best third-quarter performance ever, a 25 per cent growth over its previous best third quarter from 2014 and a 164 per cent gain over the same period in 2020. The three-month period was also the second-best quarter after Q1 2021 in Porsche’s operational history. Overall, the first nine months of 2021 recorded a strong plus of 90 per cent over previous year 2020 or 334 new car deliveries, confirming Porsche India’s ambitious growth plan that includes all areas of business.

 

Manolito Vujicic, Brand Head for Porsche India, says Porsche is fully committed to the Indian market with definite plans in place for a prosperous future: “Despite continuously challenging pandemic-related developments, our business performed exceptionally well in this market, chalking up its best Q3 results and making Porsche one of the fastest growing luxury car brands in the country through 2021. Introducing such a revolutionary model as the Taycan and the latest iteration of our popular Macan, to coincide with our dealer expansion is proof positive of the roadmap we are creating for future business growth in India as we invest in new product and facilities throughout 2022. The order books are now open for both Taycan and Macan with first deliveries due early next year.”

 

New Macan

The latest Macan offers increased performance and sharper styling in three variants comprising the Macan, Macan S and Macan GTS along with a range of 14 colours newly available for the Macan. A new 195 kW (265 PS) turbocharged, four-cylinder engine gets the entry Macan to 100km/h in 6.2 seconds with a top speed of 232km/h while the GTS cuts that time down to 4.3 seconds from its 324 kW (440 PS), 2.9-litre V6 biturbo engine offering a top speed of 272km/h. In the middle lies the Macan S which is powered by the same 2.9-litre V6 developing 280 kW (380 PS) that’s good for 4.6 seconds to 100km/h.

 

All models include Porsche’s seven-speed, dual-clutch transmission (PDK) and Porsche’s Traction Management (PTM) all-wheel-drive system as standard and features a redesigned nose with a colour-coded inlay to emphasise its width, while the GTS centre nose section and other elements are finished in black. LED headlights with the Porsche Dynamic Light System (PDLS) and Sport Design exterior mirrors are standard while the rear now includes a striking new diffuser.

All-electric Taycan

With the launch of the new Taycan, Porsche presents its first ever, fully electric model, setting another important milestone for the successful future of the company. Available in four saloon models comprising the Taycan, Taycan 4S, Turbo and Turbo S, it’s accompanied by the exciting Cross Turismo in 4S, Turbo and Turbo S versions that add the versatility of extra ground clearance, Gravel Mode and 1,200 litres of rear cargo space.

 

The Taycan Turbo S sports saloon is the most powerful sports car in the Porsche range generating up to 560 kW (761 PS) and accelerates from 0 to 100 km/h in 2.8 seconds, while the entry-level Taycan with rear-wheel drive delivers up to 484 km of range with the Performance Battery Plus (according to WLTP).

 

With the standard, single-deck 79.2 kWh Performance Battery, the entry-level model delivers up to 300 kW (408 PS) in overboost mode with Launch Control which increases to 350 kW (476 PS) with the optional two-deck 93.4 kWh Performance Battery Plus.

 

Taycan Cross Turismo

Combining the strengths of Taycan’s superior performance and long battery life with mild off-road versatility, increased rear headroom, luggage space and all-wheel drive supported by height adjustable air-suspension, the Taycan Cross Turismo is the all-rounder among electric sports cars.

 

Three derivatives are available which all feature Porsche’s Performance Battery Plus as standard, offering up to 456 km of range from its 93.4 kWh battery. Like the Taycan sport saloon, the Cross Turismo range uses the same 800-volt architecture and two-speed transmission. The Taycan 4S Cross Turismo offers 360 kW (490 PS) and 420 kW (571 PS) in overboost mode that gives it a 240 km/h top speed and a 0-100 km/h time of 4.1 seconds. The Taycan Turbo Cross Turismo offers 460 kW (625 PS) with a further 40 kW (55 PS) using overboost that brings the acceleration time to 100 km/h down to 3.3 seconds and a top speed of 250 km/h, while the Taycan Turbo S Cross Turismo with overboost delivers 560 kW (761 PS) and a 0-100 km/h time of just 2.9 seconds.

 

The Taycan Cross Turismo comes as standard with the additional Gravel mode driving programme for journeys on light off-road terrain such as gravel tracks or muddy road surfaces. The new mode alters the power delivery and drive characteristics for light off-roading and raises its ride height by 30 millimetres. Coordinating the assisting systems as well as the rear-axle transmission, Gravel Mode adjusts the shift pattern of its two-speed transmission and adapts the throttle behaviour for greater control and better power delivery on slippery surfaces.

 

The basic retail price for the new Macan starts at 8,321,000 INR while the all-new Taycan is available from 15,028,000 INR. In line with the official start of sale for both new models, Porsche India is eyeing a strong annual sales performance exceeding results from previous years.

 


Trending in international

Brands

WATConsult bags ORM & digital listening mandate for Licious
Jan 27 2022 By Admin
          WATConsult, an Isobar company & a hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) & digital listening mandate for Licious. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, WATConsult will focus on the company’s philosophy of delighting the world with an unmatched experience, thereby, the agency will monitor, listen, respond to queries and report to users online. Apart from the regular social media channels, the agency will also manage the app reviews, Google My Business reviews, blogs, news & public websites along with Crisis Management, which is also a significant part of the mandate. Simeran Bhasin, VP- Brands & New Ventures, Licious said, “We are excited to welcome WATConsult to the Licious family. ORM forms a very integral part of the brand-building & reputation management piece. It also builds into the customer obsession promise that Licious upholds. We look forward to our partnership with WATConsult to elevate our customer service and the overall Licious experience.” Sahil Shah, Managing Partner, WATConsult commented, “What excited me the most is the vision with which the team at Licious is building the brand and how they are obsessed with customer-centricity. For instance, think of a future where omnichannel ORM will become a reality using the power of data and technology to have a single view of the customer. Thus, driving better customer experience and delight.” Commenting on the win, Heeru Dingra, CEO, Isobar India group added, “The meat and seafood sector, in India, is still largely in its nascent stage; however, it holds vast potential. Licious being the industry leader, has huge plans to capitalise on this opportunity. The brand is looking at growing its offline business, its ready-to-eat product portfolio and is also keen on geographic expansion. With our strategic understanding of the digital audiences and expertise in scaling up brands, we really look forward to supporting Licious on their journey.”      
Tata Motors extends partnership as title sponsor for Tata Open Maharashtra
Jan 27 2022 By Admin
        Tata Motors, India’s multinational automobile manufacturer, will continue to proactively support the Tata Open Maharashtra tennis tournament, for the fourth consecutive year, from January 31 to February 6, 2022 at the Balewadi stadium here. This year, India’s safest hatchbacks, Tata Altroz on its second anniversary, will be the lead car from Tata Motors Passenger Vehicles. The Tata Open Maharashtra, South Asia’s only ATP (Association of Tennis Professionals) tournament and the country’s oldest sporting international event, is a flagship and an important association for Tata Motors, which has been at the forefront of India’s mobility revolution for 75+ years and continues to offer an extensive range of smart, sustainable and integrated mobility solutions, a diverse portfolio that includes cars, sports utility vehicles, trucks, buses and defence vehicles.   Commenting on the association, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Service, Passenger Vehicles, Tata Motors, said, “India has a great sporting culture and we, at Tata Motors, always believed in making our country a sporting powerhouse with the support we can offer. We are elated to be back for the fourth consecutive year as the title sponsor for Tata Open Maharashtra. We are celebrating the second anniversary of Tata Altroz, which has set the gold standard as India’s safest hatchback and we look to focus our engagements for it during the tournament. Tata Altroz much like the athletes in this tournament has won the heart of millions of Indians and continues to delight everyone with its premium offerings. We are confident to drive tremendous value from this association and hope to share the joy of watching some great tennis as always through this tournament.” The prestigious IMG-owned tournament, organised by the Maharashtra State Lawn Tennis Association and licensed by Rise World, was supported by Tata also for a brief period from 2002-2004 when it was held in Chennai. The Tata Group offered to support the event once gain after it was shifted to Pune in 2018 and the partnership has grown stronger since. This year, nine players from the top 100 are in the fray. The draw will be headlined by World No.15, Russian Aslan Karatsev who was judged ATP’s Most Improved Player of the Year in 2021 and recently won the Sydney Tennis Classic title defeating Andy Murray. On the home front, Yuki Bhambri (singles) Rohan Bopanna and Ramkumar Ramanathan (doubles) have secured direct entry.  “The tournament has always attracted top players each year and boasts of a history of completing 25 years of World class tennis organised, played and followed in India by tennis fans. We are delighted that Tata Motors have extended their support for this tournament since it was shifted to Pune in 2018. The tournament and the Tata Group share a rich legacy and we are extremely grateful for their continued involvement and being part of this journey,” said Prashant Sutar, Tournament Director of Tata Open Maharashtra. Historically, India’s only ATP event has seen participation by World’s top players like Rafael Nadal, Stan Wawrinka, Marin Cilic, Carlos Moya, Pat Rafter and their ilk besides India’s top guns, Somdev Devvarman, and doubles icons Leander Paes and Mahesh Bhupathi. The fourth edition of the tournament is all set to make its return after a one-year break, due to the COVID-19 pandemic. The qualifying rounds are scheduled for January 30 and 31, while the main draws will kick off on February 1.
NITI Aayog's Shoonya campaign urges Indians to adopt EVs for clean mobility
Jan 27 2022 By Admin
        NITI Aayog, RMI and RMI India have launched the Shoonya ad campaign to accelerate the Electric Vehicle (EV) adoption in India. Over 70 corporate partners from e-commerce, ride-hailing, logistics and manufacturing ecosystems have joined the initiative to promote zero-pollution mobility across the nation. The campaign aims to promote the use of electric vehicles (EVs) for deliveries and rides through a corporate branding program and EV awareness drive. In addition to the consumer awareness drive, the Shoonya campaign also incorporates a corporate branding program, through which deliveries, rides, associated vehicles, and infrastructure are branded with the Shoonya logo. The branding program has 72 corporate partners including leading e-commerce companies, ride-hailing companies, vehicle manufacturers, fleet aggregators, and charging infrastructure providers. The Shoonya website will soon host a resource toolkit that will guide potential EV customers with the impact of their EVs and provide the information required to procure electric vehicles, including a cost comparison calculator, India’s policy map and list of financing options. As part of the awareness drive, the Shoonya coalition launched an ad campaign on January 25, 2022, to highlight the air quality, environmental and cost benefits of EVs. The brand film is available on all digital-led platforms. Conceptualized by Edelman India and RMI, the new ad film uses the analogy of the number Shoonya (Zero) to draw parallels between Aryabhatta’s gift to the world of mathematics and the ‘Shoonya’ initiative, which aims to accelerate adoption of electric vehicles. Sharing the idea behind the campaign, Randheer Singh, Director of Electric Mobility, NITI Aayog, said, “We are thrilled to announce the release of the Shoonya ad campaign. Our goal through this initiative is to promote awareness around the environmental, health, and economic benefits of electric vehicles. With this campaign, we are confident that corporates, as well as consumers, will rise to the challenge of pollution and take necessary steps to eliminate emissions from urban freight and passenger mobility.” Akshima Ghate, Senior Principal, RMI India, said, “Electric vehicles have zero tailpipe emissions and thus contribute towards reducing air pollution in our cities. The Shoonya initiative seeks to eliminate air pollution from commercial transportation in India and build demand for zero-emission vehicles. This campaign will enable a notable reduction in emissions from the transport sector and accelerate the country’s progress towards it’s net-zero goal.” Commenting on the ad campaign launch, Clay Stranger, Managing Director, RMI, said, “Rapid adoption of clean energy technologies will unlock a host of benefits in India. We are pleased to work with NITI Aayog on the Shoonya campaign that encourages each of us to do our part to eliminate pollution from urban mobility solutions. If all of India’s rides and deliveries are served by zero pollution Shoonya vehicles, it will avoid 1.2 Gigatons of carbon dioxide emissions, 230-kilo tons of particulate matter, and INR 60 lakh crore of fuel over the lifetime of vehicles sold until 2035." List of Shoonya corporate partners are: Altigreen, Amazon, Areon Mobility, Ashnni Motors, Battwheelz, bigbasket, Bikozee, BluSmart Mobility, Blue Dart, Bounce, ChargeGrid, Crayon Motors, DOT, E-Savari, eBikeGo, eee-Taxi, EFill, Eicher, ETO Motors, E-Trio, Euler Motors, EVage, EVCFinder, evet, Evify, EVRE, Exa Mobility, Go Bykes, Grip Invest, Hero Electric, Hero Lectro, Howddy, Insta bikes, Jeev Mobility, Kinetic Green, Lectrix, Lightning Logistics, LoadExx, Log9, Magenta, Mahindra Electric, Metro Ride, Micelio, MoEVing, Mooving, Nunam, Orient ecom EV, Park+, Piaggio, Pulse Energy, Renew Power, ShadowFax, Sheru, Shigan Evoltz, Singham, Society of Manufacturers of Electric Vehicles (SMEV), SMV Green Solutions, Spock, Sun Mobility, Swiggy , Tata Motors, Three Wheels United, Uber, Va-Yu, Volt Up, WilderMart, Yelo, Yulu, Zomato, Zuink, Zyngo, Zypp Electric 
AdEx grew 37% in 2021: PMAR 2022
Jan 26 2022 By Admin
        The overall advertising expenditure (AdEx) grew to Rs 74,231 crore in 2021, a growth of 37% year-on-year according to the Pitch Madison Advertising Report 2022. In a departure from convention, the Pitch Madison Advertising Report 2022 has released flash figures of AdEx estimates only for 2021. An exhaustive report giving medium-wise figures, forecast for 2022 and commentary will be released three weeks later. Talking about the growth, Sam Balsara, Chairman-Madison World, said, “The two Covid years of 2020 and 2021 have altered the structure of AdEX, but Indian AdEx has shown that it is resilient and contrary to expectation surpassed 2019 AdEx levels. While Covid Wave I had a disastrous impact on AdEx, India Inc has taken the more deadly Covid Wave II in its stride, and despite a setback of 4 months, has not only recovered during the year itself but also comfortably surpassed 2019 levels.” The flash report estimates that total AdEx has now grown to Rs 74,231 crore, having grown at an unprecedented 37%, despite the treacherous Covid Wave II, which for the second year crippled the economy and AdEx for almost four months of April, May, June and July. Contrary to its own forecast of 26% growth in February 2021, which meant AdEx in 2021 would not have reached even 2019 levels, AdEx has comfortably surpassed 2019 figures by 10%. This is the highest growth in AdEx in the last two decades for which figures are available. The closest it has registered was a growth rate of 22.9% in 2007. In 2020, AdEx had degrown 20% over 2019. Detailed medium analysis of AdEx in 2021 with a commentary along with forecast for 2022 will be released on February 16, 2022 (Wednesday) in Mumbai by newly appointed CEO of Godrej Consumer Products Limited Sudhir Sitapati. He will also deliver a talk on the 'The New Marketing Playbook'.

Digital

WATConsult bags ORM & digital listening mandate for Licious
Jan 27 2022 By Admin
          WATConsult, an Isobar company & a hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) & digital listening mandate for Licious. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, WATConsult will focus on the company’s philosophy of delighting the world with an unmatched experience, thereby, the agency will monitor, listen, respond to queries and report to users online. Apart from the regular social media channels, the agency will also manage the app reviews, Google My Business reviews, blogs, news & public websites along with Crisis Management, which is also a significant part of the mandate. Simeran Bhasin, VP- Brands & New Ventures, Licious said, “We are excited to welcome WATConsult to the Licious family. ORM forms a very integral part of the brand-building & reputation management piece. It also builds into the customer obsession promise that Licious upholds. We look forward to our partnership with WATConsult to elevate our customer service and the overall Licious experience.” Sahil Shah, Managing Partner, WATConsult commented, “What excited me the most is the vision with which the team at Licious is building the brand and how they are obsessed with customer-centricity. For instance, think of a future where omnichannel ORM will become a reality using the power of data and technology to have a single view of the customer. Thus, driving better customer experience and delight.” Commenting on the win, Heeru Dingra, CEO, Isobar India group added, “The meat and seafood sector, in India, is still largely in its nascent stage; however, it holds vast potential. Licious being the industry leader, has huge plans to capitalise on this opportunity. The brand is looking at growing its offline business, its ready-to-eat product portfolio and is also keen on geographic expansion. With our strategic understanding of the digital audiences and expertise in scaling up brands, we really look forward to supporting Licious on their journey.”      
Tata Motors extends partnership as title sponsor for Tata Open Maharashtra
Jan 27 2022 By Admin
        Tata Motors, India’s multinational automobile manufacturer, will continue to proactively support the Tata Open Maharashtra tennis tournament, for the fourth consecutive year, from January 31 to February 6, 2022 at the Balewadi stadium here. This year, India’s safest hatchbacks, Tata Altroz on its second anniversary, will be the lead car from Tata Motors Passenger Vehicles. The Tata Open Maharashtra, South Asia’s only ATP (Association of Tennis Professionals) tournament and the country’s oldest sporting international event, is a flagship and an important association for Tata Motors, which has been at the forefront of India’s mobility revolution for 75+ years and continues to offer an extensive range of smart, sustainable and integrated mobility solutions, a diverse portfolio that includes cars, sports utility vehicles, trucks, buses and defence vehicles.   Commenting on the association, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Service, Passenger Vehicles, Tata Motors, said, “India has a great sporting culture and we, at Tata Motors, always believed in making our country a sporting powerhouse with the support we can offer. We are elated to be back for the fourth consecutive year as the title sponsor for Tata Open Maharashtra. We are celebrating the second anniversary of Tata Altroz, which has set the gold standard as India’s safest hatchback and we look to focus our engagements for it during the tournament. Tata Altroz much like the athletes in this tournament has won the heart of millions of Indians and continues to delight everyone with its premium offerings. We are confident to drive tremendous value from this association and hope to share the joy of watching some great tennis as always through this tournament.” The prestigious IMG-owned tournament, organised by the Maharashtra State Lawn Tennis Association and licensed by Rise World, was supported by Tata also for a brief period from 2002-2004 when it was held in Chennai. The Tata Group offered to support the event once gain after it was shifted to Pune in 2018 and the partnership has grown stronger since. This year, nine players from the top 100 are in the fray. The draw will be headlined by World No.15, Russian Aslan Karatsev who was judged ATP’s Most Improved Player of the Year in 2021 and recently won the Sydney Tennis Classic title defeating Andy Murray. On the home front, Yuki Bhambri (singles) Rohan Bopanna and Ramkumar Ramanathan (doubles) have secured direct entry.  “The tournament has always attracted top players each year and boasts of a history of completing 25 years of World class tennis organised, played and followed in India by tennis fans. We are delighted that Tata Motors have extended their support for this tournament since it was shifted to Pune in 2018. The tournament and the Tata Group share a rich legacy and we are extremely grateful for their continued involvement and being part of this journey,” said Prashant Sutar, Tournament Director of Tata Open Maharashtra. Historically, India’s only ATP event has seen participation by World’s top players like Rafael Nadal, Stan Wawrinka, Marin Cilic, Carlos Moya, Pat Rafter and their ilk besides India’s top guns, Somdev Devvarman, and doubles icons Leander Paes and Mahesh Bhupathi. The fourth edition of the tournament is all set to make its return after a one-year break, due to the COVID-19 pandemic. The qualifying rounds are scheduled for January 30 and 31, while the main draws will kick off on February 1.
NITI Aayog's Shoonya campaign urges Indians to adopt EVs for clean mobility
Jan 27 2022 By Admin
        NITI Aayog, RMI and RMI India have launched the Shoonya ad campaign to accelerate the Electric Vehicle (EV) adoption in India. Over 70 corporate partners from e-commerce, ride-hailing, logistics and manufacturing ecosystems have joined the initiative to promote zero-pollution mobility across the nation. The campaign aims to promote the use of electric vehicles (EVs) for deliveries and rides through a corporate branding program and EV awareness drive. In addition to the consumer awareness drive, the Shoonya campaign also incorporates a corporate branding program, through which deliveries, rides, associated vehicles, and infrastructure are branded with the Shoonya logo. The branding program has 72 corporate partners including leading e-commerce companies, ride-hailing companies, vehicle manufacturers, fleet aggregators, and charging infrastructure providers. The Shoonya website will soon host a resource toolkit that will guide potential EV customers with the impact of their EVs and provide the information required to procure electric vehicles, including a cost comparison calculator, India’s policy map and list of financing options. As part of the awareness drive, the Shoonya coalition launched an ad campaign on January 25, 2022, to highlight the air quality, environmental and cost benefits of EVs. The brand film is available on all digital-led platforms. Conceptualized by Edelman India and RMI, the new ad film uses the analogy of the number Shoonya (Zero) to draw parallels between Aryabhatta’s gift to the world of mathematics and the ‘Shoonya’ initiative, which aims to accelerate adoption of electric vehicles. Sharing the idea behind the campaign, Randheer Singh, Director of Electric Mobility, NITI Aayog, said, “We are thrilled to announce the release of the Shoonya ad campaign. Our goal through this initiative is to promote awareness around the environmental, health, and economic benefits of electric vehicles. With this campaign, we are confident that corporates, as well as consumers, will rise to the challenge of pollution and take necessary steps to eliminate emissions from urban freight and passenger mobility.” Akshima Ghate, Senior Principal, RMI India, said, “Electric vehicles have zero tailpipe emissions and thus contribute towards reducing air pollution in our cities. The Shoonya initiative seeks to eliminate air pollution from commercial transportation in India and build demand for zero-emission vehicles. This campaign will enable a notable reduction in emissions from the transport sector and accelerate the country’s progress towards it’s net-zero goal.” Commenting on the ad campaign launch, Clay Stranger, Managing Director, RMI, said, “Rapid adoption of clean energy technologies will unlock a host of benefits in India. We are pleased to work with NITI Aayog on the Shoonya campaign that encourages each of us to do our part to eliminate pollution from urban mobility solutions. If all of India’s rides and deliveries are served by zero pollution Shoonya vehicles, it will avoid 1.2 Gigatons of carbon dioxide emissions, 230-kilo tons of particulate matter, and INR 60 lakh crore of fuel over the lifetime of vehicles sold until 2035." List of Shoonya corporate partners are: Altigreen, Amazon, Areon Mobility, Ashnni Motors, Battwheelz, bigbasket, Bikozee, BluSmart Mobility, Blue Dart, Bounce, ChargeGrid, Crayon Motors, DOT, E-Savari, eBikeGo, eee-Taxi, EFill, Eicher, ETO Motors, E-Trio, Euler Motors, EVage, EVCFinder, evet, Evify, EVRE, Exa Mobility, Go Bykes, Grip Invest, Hero Electric, Hero Lectro, Howddy, Insta bikes, Jeev Mobility, Kinetic Green, Lectrix, Lightning Logistics, LoadExx, Log9, Magenta, Mahindra Electric, Metro Ride, Micelio, MoEVing, Mooving, Nunam, Orient ecom EV, Park+, Piaggio, Pulse Energy, Renew Power, ShadowFax, Sheru, Shigan Evoltz, Singham, Society of Manufacturers of Electric Vehicles (SMEV), SMV Green Solutions, Spock, Sun Mobility, Swiggy , Tata Motors, Three Wheels United, Uber, Va-Yu, Volt Up, WilderMart, Yelo, Yulu, Zomato, Zuink, Zyngo, Zypp Electric 
AdEx grew 37% in 2021: PMAR 2022
Jan 26 2022 By Admin
        The overall advertising expenditure (AdEx) grew to Rs 74,231 crore in 2021, a growth of 37% year-on-year according to the Pitch Madison Advertising Report 2022. In a departure from convention, the Pitch Madison Advertising Report 2022 has released flash figures of AdEx estimates only for 2021. An exhaustive report giving medium-wise figures, forecast for 2022 and commentary will be released three weeks later. Talking about the growth, Sam Balsara, Chairman-Madison World, said, “The two Covid years of 2020 and 2021 have altered the structure of AdEX, but Indian AdEx has shown that it is resilient and contrary to expectation surpassed 2019 AdEx levels. While Covid Wave I had a disastrous impact on AdEx, India Inc has taken the more deadly Covid Wave II in its stride, and despite a setback of 4 months, has not only recovered during the year itself but also comfortably surpassed 2019 levels.” The flash report estimates that total AdEx has now grown to Rs 74,231 crore, having grown at an unprecedented 37%, despite the treacherous Covid Wave II, which for the second year crippled the economy and AdEx for almost four months of April, May, June and July. Contrary to its own forecast of 26% growth in February 2021, which meant AdEx in 2021 would not have reached even 2019 levels, AdEx has comfortably surpassed 2019 figures by 10%. This is the highest growth in AdEx in the last two decades for which figures are available. The closest it has registered was a growth rate of 22.9% in 2007. In 2020, AdEx had degrown 20% over 2019. Detailed medium analysis of AdEx in 2021 with a commentary along with forecast for 2022 will be released on February 16, 2022 (Wednesday) in Mumbai by newly appointed CEO of Godrej Consumer Products Limited Sudhir Sitapati. He will also deliver a talk on the 'The New Marketing Playbook'.

News

WATConsult bags ORM & digital listening mandate for Licious
Jan 27 2022 By Admin
          WATConsult, an Isobar company & a hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) & digital listening mandate for Licious. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, WATConsult will focus on the company’s philosophy of delighting the world with an unmatched experience, thereby, the agency will monitor, listen, respond to queries and report to users online. Apart from the regular social media channels, the agency will also manage the app reviews, Google My Business reviews, blogs, news & public websites along with Crisis Management, which is also a significant part of the mandate. Simeran Bhasin, VP- Brands & New Ventures, Licious said, “We are excited to welcome WATConsult to the Licious family. ORM forms a very integral part of the brand-building & reputation management piece. It also builds into the customer obsession promise that Licious upholds. We look forward to our partnership with WATConsult to elevate our customer service and the overall Licious experience.” Sahil Shah, Managing Partner, WATConsult commented, “What excited me the most is the vision with which the team at Licious is building the brand and how they are obsessed with customer-centricity. For instance, think of a future where omnichannel ORM will become a reality using the power of data and technology to have a single view of the customer. Thus, driving better customer experience and delight.” Commenting on the win, Heeru Dingra, CEO, Isobar India group added, “The meat and seafood sector, in India, is still largely in its nascent stage; however, it holds vast potential. Licious being the industry leader, has huge plans to capitalise on this opportunity. The brand is looking at growing its offline business, its ready-to-eat product portfolio and is also keen on geographic expansion. With our strategic understanding of the digital audiences and expertise in scaling up brands, we really look forward to supporting Licious on their journey.”      
Tata Motors extends partnership as title sponsor for Tata Open Maharashtra
Jan 27 2022 By Admin
        Tata Motors, India’s multinational automobile manufacturer, will continue to proactively support the Tata Open Maharashtra tennis tournament, for the fourth consecutive year, from January 31 to February 6, 2022 at the Balewadi stadium here. This year, India’s safest hatchbacks, Tata Altroz on its second anniversary, will be the lead car from Tata Motors Passenger Vehicles. The Tata Open Maharashtra, South Asia’s only ATP (Association of Tennis Professionals) tournament and the country’s oldest sporting international event, is a flagship and an important association for Tata Motors, which has been at the forefront of India’s mobility revolution for 75+ years and continues to offer an extensive range of smart, sustainable and integrated mobility solutions, a diverse portfolio that includes cars, sports utility vehicles, trucks, buses and defence vehicles.   Commenting on the association, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Service, Passenger Vehicles, Tata Motors, said, “India has a great sporting culture and we, at Tata Motors, always believed in making our country a sporting powerhouse with the support we can offer. We are elated to be back for the fourth consecutive year as the title sponsor for Tata Open Maharashtra. We are celebrating the second anniversary of Tata Altroz, which has set the gold standard as India’s safest hatchback and we look to focus our engagements for it during the tournament. Tata Altroz much like the athletes in this tournament has won the heart of millions of Indians and continues to delight everyone with its premium offerings. We are confident to drive tremendous value from this association and hope to share the joy of watching some great tennis as always through this tournament.” The prestigious IMG-owned tournament, organised by the Maharashtra State Lawn Tennis Association and licensed by Rise World, was supported by Tata also for a brief period from 2002-2004 when it was held in Chennai. The Tata Group offered to support the event once gain after it was shifted to Pune in 2018 and the partnership has grown stronger since. This year, nine players from the top 100 are in the fray. The draw will be headlined by World No.15, Russian Aslan Karatsev who was judged ATP’s Most Improved Player of the Year in 2021 and recently won the Sydney Tennis Classic title defeating Andy Murray. On the home front, Yuki Bhambri (singles) Rohan Bopanna and Ramkumar Ramanathan (doubles) have secured direct entry.  “The tournament has always attracted top players each year and boasts of a history of completing 25 years of World class tennis organised, played and followed in India by tennis fans. We are delighted that Tata Motors have extended their support for this tournament since it was shifted to Pune in 2018. The tournament and the Tata Group share a rich legacy and we are extremely grateful for their continued involvement and being part of this journey,” said Prashant Sutar, Tournament Director of Tata Open Maharashtra. Historically, India’s only ATP event has seen participation by World’s top players like Rafael Nadal, Stan Wawrinka, Marin Cilic, Carlos Moya, Pat Rafter and their ilk besides India’s top guns, Somdev Devvarman, and doubles icons Leander Paes and Mahesh Bhupathi. The fourth edition of the tournament is all set to make its return after a one-year break, due to the COVID-19 pandemic. The qualifying rounds are scheduled for January 30 and 31, while the main draws will kick off on February 1.
NITI Aayog's Shoonya campaign urges Indians to adopt EVs for clean mobility
Jan 27 2022 By Admin
        NITI Aayog, RMI and RMI India have launched the Shoonya ad campaign to accelerate the Electric Vehicle (EV) adoption in India. Over 70 corporate partners from e-commerce, ride-hailing, logistics and manufacturing ecosystems have joined the initiative to promote zero-pollution mobility across the nation. The campaign aims to promote the use of electric vehicles (EVs) for deliveries and rides through a corporate branding program and EV awareness drive. In addition to the consumer awareness drive, the Shoonya campaign also incorporates a corporate branding program, through which deliveries, rides, associated vehicles, and infrastructure are branded with the Shoonya logo. The branding program has 72 corporate partners including leading e-commerce companies, ride-hailing companies, vehicle manufacturers, fleet aggregators, and charging infrastructure providers. The Shoonya website will soon host a resource toolkit that will guide potential EV customers with the impact of their EVs and provide the information required to procure electric vehicles, including a cost comparison calculator, India’s policy map and list of financing options. As part of the awareness drive, the Shoonya coalition launched an ad campaign on January 25, 2022, to highlight the air quality, environmental and cost benefits of EVs. The brand film is available on all digital-led platforms. Conceptualized by Edelman India and RMI, the new ad film uses the analogy of the number Shoonya (Zero) to draw parallels between Aryabhatta’s gift to the world of mathematics and the ‘Shoonya’ initiative, which aims to accelerate adoption of electric vehicles. Sharing the idea behind the campaign, Randheer Singh, Director of Electric Mobility, NITI Aayog, said, “We are thrilled to announce the release of the Shoonya ad campaign. Our goal through this initiative is to promote awareness around the environmental, health, and economic benefits of electric vehicles. With this campaign, we are confident that corporates, as well as consumers, will rise to the challenge of pollution and take necessary steps to eliminate emissions from urban freight and passenger mobility.” Akshima Ghate, Senior Principal, RMI India, said, “Electric vehicles have zero tailpipe emissions and thus contribute towards reducing air pollution in our cities. The Shoonya initiative seeks to eliminate air pollution from commercial transportation in India and build demand for zero-emission vehicles. This campaign will enable a notable reduction in emissions from the transport sector and accelerate the country’s progress towards it’s net-zero goal.” Commenting on the ad campaign launch, Clay Stranger, Managing Director, RMI, said, “Rapid adoption of clean energy technologies will unlock a host of benefits in India. We are pleased to work with NITI Aayog on the Shoonya campaign that encourages each of us to do our part to eliminate pollution from urban mobility solutions. If all of India’s rides and deliveries are served by zero pollution Shoonya vehicles, it will avoid 1.2 Gigatons of carbon dioxide emissions, 230-kilo tons of particulate matter, and INR 60 lakh crore of fuel over the lifetime of vehicles sold until 2035." List of Shoonya corporate partners are: Altigreen, Amazon, Areon Mobility, Ashnni Motors, Battwheelz, bigbasket, Bikozee, BluSmart Mobility, Blue Dart, Bounce, ChargeGrid, Crayon Motors, DOT, E-Savari, eBikeGo, eee-Taxi, EFill, Eicher, ETO Motors, E-Trio, Euler Motors, EVage, EVCFinder, evet, Evify, EVRE, Exa Mobility, Go Bykes, Grip Invest, Hero Electric, Hero Lectro, Howddy, Insta bikes, Jeev Mobility, Kinetic Green, Lectrix, Lightning Logistics, LoadExx, Log9, Magenta, Mahindra Electric, Metro Ride, Micelio, MoEVing, Mooving, Nunam, Orient ecom EV, Park+, Piaggio, Pulse Energy, Renew Power, ShadowFax, Sheru, Shigan Evoltz, Singham, Society of Manufacturers of Electric Vehicles (SMEV), SMV Green Solutions, Spock, Sun Mobility, Swiggy , Tata Motors, Three Wheels United, Uber, Va-Yu, Volt Up, WilderMart, Yelo, Yulu, Zomato, Zuink, Zyngo, Zypp Electric 
AdEx grew 37% in 2021: PMAR 2022
Jan 26 2022 By Admin
        The overall advertising expenditure (AdEx) grew to Rs 74,231 crore in 2021, a growth of 37% year-on-year according to the Pitch Madison Advertising Report 2022. In a departure from convention, the Pitch Madison Advertising Report 2022 has released flash figures of AdEx estimates only for 2021. An exhaustive report giving medium-wise figures, forecast for 2022 and commentary will be released three weeks later. Talking about the growth, Sam Balsara, Chairman-Madison World, said, “The two Covid years of 2020 and 2021 have altered the structure of AdEX, but Indian AdEx has shown that it is resilient and contrary to expectation surpassed 2019 AdEx levels. While Covid Wave I had a disastrous impact on AdEx, India Inc has taken the more deadly Covid Wave II in its stride, and despite a setback of 4 months, has not only recovered during the year itself but also comfortably surpassed 2019 levels.” The flash report estimates that total AdEx has now grown to Rs 74,231 crore, having grown at an unprecedented 37%, despite the treacherous Covid Wave II, which for the second year crippled the economy and AdEx for almost four months of April, May, June and July. Contrary to its own forecast of 26% growth in February 2021, which meant AdEx in 2021 would not have reached even 2019 levels, AdEx has comfortably surpassed 2019 figures by 10%. This is the highest growth in AdEx in the last two decades for which figures are available. The closest it has registered was a growth rate of 22.9% in 2007. In 2020, AdEx had degrown 20% over 2019. Detailed medium analysis of AdEx in 2021 with a commentary along with forecast for 2022 will be released on February 16, 2022 (Wednesday) in Mumbai by newly appointed CEO of Godrej Consumer Products Limited Sudhir Sitapati. He will also deliver a talk on the 'The New Marketing Playbook'.

Social Media

Parle recounts India’s historic moments in Republic Day campaign film
Jan 26 2022 By Admin
        Reminiscing the yesteryears of India’s redefining moments, Parle Products celebrates the spirit of a sovereign India in its Republic Day film. Tracing the journey of their flagship brand Parle-G, the film depicts the journey of the homegrown brand as the country evolved from penning the history with its independence movement to the present era of new normal, over a span of 7 decades. The film is an ode to primal turning points in the development of India showcasing Parle-G as an integral part of every major event in our country’s history, as the nation’s biscuit partner. Conceptualized by creative agency, Please See in partnership with Reliance Entertainment, the film uses archival footage of major milestones and glorious moments to talk about the freedom movement in the 1930s, the 1971 war, India’s first World Cup win in the 1980s, iconic Bollywood characters ‘Raj and Simran’, the successful space mission and India’s successful creation of Covid-19 vaccines. All of these are interspersed with a perfect amalgamation of Parle-G from its launch in the 1930s (Parle Gluco) to the pack version of today. Voicing the narrative is veteran thespian Piyush Mishra, whose earthy tone adds a whole new dimension to the film. To create this special film, Parle Products sourced various footage through different sources ranging from Getty to the Films Division and took special permissions from Getty and Films divisions. The film has been released on digital platforms and garnered over 12 million views across all platforms already. Mayank Shah, Senior Category Head at Parle Products says, “Just as Parle Products stands for a swadeshi brand, our brand Parle-G is often referred to as ‘Desh Ka Apna Biscuit.’ We feel extremely proud and fortunate to be a part of India’s journey from pre-Independence time to the present day. The film carries a degree of nostalgia as important events from the past play out in front of viewers. Just as the country crossed milestones over the years, so did Parle Products and gradually Parle-G has retained itself as the go-to product when one thinks of a biscuit. In circulation for 79 years, we have kept the taste intact with no change in the flavour of Parle G ever since it was first sold in 1939. Parle shall continue to remain an integral part of the nation and with the coming years we hope to be a part of many such achievements - furthering our course with the country.”      
7UP mascot Fido Dido highlights 'fresh’ solution to everyday problem in latest TVC
Jan 24 2022 By Admin
        7UP, the clear refreshing drink, has come up with a thought-provoking yet very witty and fun campaign. The central concept of the brand campaign launched today as part of 7UP's ‘Think Fresh’ series, is to address everyday curveballs/googlies through a fun and playful attitude. The quirky brand campaign features the much-loved, curly-haired 7UP mascot Fido Dido who looks at turning life’s googlies into opportunities and encouraging today’s youth to not be frustrated with daily problems. The campaign opens with a man who’s sitting in the ladies’ section of a bus and pretends to fall asleep as soon as he sees a young girl enter the full bus takes a swift swig of 7UP and comes up with a fresh solution. In a ‘Think Fresh’ move, Fido is then seen near the man’s window where he drops a toy snake into the man’s lap. Feeling something on his lap, the man is startled, jumps out of the seat, and as a result vacates it, much to the young girl’s surprise and advantage.   Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said, “7UP, our clear refreshing drink instigates youth to ‘Think Fresh’ to address the various life’s curveballs with a cool mind & smart thinking. The new campaign throws light on the many tricky situations that we face every day… and Fido Dido, with his quick-wit and fresh thinking demonstrates that no matter which curveball comes one’s way, keeping a cool mind will ensure one finds a ‘Fresh’ way to emerge on top and win in this evolving reality. I am confident that our new bold, tongue-in-cheek campaign will resonate strongly with our consumers.” The 7UP campaign will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP® is available in single/multi-serve packs across traditional and modern retail outlets as well as on select e-commerce platforms.  
The Voice Company launches digital film for Dot & Key Skincare
Jan 20 2022 By Admin
        The Voice Company, a hybrid content and advertising agency founded by Bodhisatwa Dasgupta, has created a picturesque film that tells the story of Dot & Key’s social initiative of providing sanitary napkins for women around India.  Anisha Saraf, Founder, Dot & Key says, “We always strive to put so much of Love and care into our products. But why contain Love only in a jar, when the true essence of it is in the joy of giving & spreading it! We felt we weren’t doing enough & that made us uncomfortable. We wanted to take a step forward & do something for women, who may not be as privileged as we are. While we always knew that in many parts of our country, menstrual hygiene is a concern, it was extremely disheartening for us to know the real data. 52% of the female population in our country, do not have access to sanitary napkins & more than 23 million girls drop out of school after they get their periods. The appalling data stirred a deep sense of discomfort in our hearts & we knew we had to do something about it. Which is why every Dot & Key Body Care pack goes towards providing sustainable & eco-friendly sanitary napkins to women in India. With this initiative, we wish to reach out to more than 1lac women across the country.” Bodhisatwa Dasgupta, Founder and Intern, The Voice Company says, “To be honest, the idea of this film lay in the one sentence brief itself. Dot & Key, an extremely well established brand in the skincare category, would give away a part of their proceeds to buy sanitary napkins for women around India. A beautiful starting point, coming from a lovely intention. My only job was to just draw a picture that would take viewers through the story.”
Tinder celebrates ‘journey of firsts’ in latest campaign
Jan 15 2022 By Admin
        Tinder has unveiled a collection of short films in India that depict real moments of countless dating stories and diverse connections that started on the app. Anchored to the tune by Hanita Bhambri, the feel-good campaign showcases four separate short films that are versions of the millions of first kisses, first dates, first move, making up and more, that all started on Tinder. Speaking on the new campaign, Taru Kapoor, General Manager, Match Group India said, “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.” The series of films bring alive how Tinder’s new features such as Explore, Hot Takes and Vibes continue to expand the possibilities of online dating. The new suite of industry-leading features and social experiences gives members new ways to discover the right person and navigate connections by mutual interest, laying a foundation for a deeper, richer next-generation of Tinder.  

TV

7UP mascot Fido Dido highlights 'fresh’ solution to everyday problem in latest TVC
Jan 24 2022 By Admin
        7UP, the clear refreshing drink, has come up with a thought-provoking yet very witty and fun campaign. The central concept of the brand campaign launched today as part of 7UP's ‘Think Fresh’ series, is to address everyday curveballs/googlies through a fun and playful attitude. The quirky brand campaign features the much-loved, curly-haired 7UP mascot Fido Dido who looks at turning life’s googlies into opportunities and encouraging today’s youth to not be frustrated with daily problems. The campaign opens with a man who’s sitting in the ladies’ section of a bus and pretends to fall asleep as soon as he sees a young girl enter the full bus takes a swift swig of 7UP and comes up with a fresh solution. In a ‘Think Fresh’ move, Fido is then seen near the man’s window where he drops a toy snake into the man’s lap. Feeling something on his lap, the man is startled, jumps out of the seat, and as a result vacates it, much to the young girl’s surprise and advantage.   Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said, “7UP, our clear refreshing drink instigates youth to ‘Think Fresh’ to address the various life’s curveballs with a cool mind & smart thinking. The new campaign throws light on the many tricky situations that we face every day… and Fido Dido, with his quick-wit and fresh thinking demonstrates that no matter which curveball comes one’s way, keeping a cool mind will ensure one finds a ‘Fresh’ way to emerge on top and win in this evolving reality. I am confident that our new bold, tongue-in-cheek campaign will resonate strongly with our consumers.” The 7UP campaign will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP® is available in single/multi-serve packs across traditional and modern retail outlets as well as on select e-commerce platforms.  
Colors Tamil launches kids’ special segment in association with Nickelodeon
Jan 24 2022 By Admin
        Colors Tamil is all set to entice its young viewers’ with the launch of ‘Nick Neram’, a kids’ special segment, from the house of Nickelodeon. As a part of this special initiative, Colors Tamil will air Golmaal Jr and Rudra: Boom Chik Chik Boom, two brand new animated series every Monday to Friday at 5:00 PM and 5:30 PM respectively, starting 24th January, 2022. In an endeavour to establish a deeper relationship through its home-grown content, the Nickelodeon franchise in association with Colors Tamil will engage viewers in a language of their choice. Created by prominent Bollywood director Rohit Shetty, Golmaal Jr. is inspired by his own comedy film series, Golmaal. Meanwhile, premised on the fictional magical cities Sun City and Kaal City, Rudra: Boom Chik Chik Boom narrates the story of a 9-year-old magician, who is learning to harness his supernatural powers.   Speaking on synergising its content for Tamil viewers, Anu Sikka, Head, Creative, Content and Research, Kids TV Network, Viacom18, said, “At Nickelodeon, it has always been our endeavour to make our stories and characters to travel and reach out to a wider audience set. Tamil is an important market for our kids cluster and Colors Tamil’s popularity will help us establish a deeper relationship with our existing viewers while attracting new viewers with home-grown content that is relatable. We are excited on this integration with Colors Tamil and will continue to synergise and explore similar possibilities going forward." Commenting on the new shows, Rajaraman S, Business Head, Colors Tamil, said, “After the success of our current shows, we are elated to introduce two animated series to our lineup. While all our fiction and non-fiction shows have been popular among Tamil viewers, we are now confident that Nick Neram will help us gain prominence among children as well. We are certain that this fresh, relevant, localized and compelling segment is another landmark for Colors Tamil in its journey to become the most preferred family entertainment channel in the Tamil entertainment space.” To fill your evenings with fun and entertainment along with your little ones, tune in to Colors Tamil, the fastest-growing GEC of Tamil Nadu, to watch two fantastic animated shows, starting this Monday, January 24, from 5 pm to 6 pm. The channel is available on all leading cable networks and on all DTH platforms ¬ Sun Direct (CH NO 128), Tata Sky (CHN NO 1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808), and Videocon D2H (CHN NO 553). Viewers can also tune in to Voot Kids anytime to watch at their convenience.
Disney Star appoints Mani Rangarajan as Head - Finance & Strategy
Jan 21 2022 By Admin
      Disney Star has appointed Mani Rangarajan as Head - Finance, and Strategy. He replaces Sanjay Jain who quit the company after over 16 years. Jain was the Finance and Business Operations Head for Walt Disney Company India. Star & Disney India President and Country Manager K Madhavan announced Rangarajan's appointment in an internal email. "It gives me immense pleasure to announce the joining of Mani Rangarajan as our Head - Finance and Strategy," Rangarajan said in the official email to Star India employees.   Rangarajan is a seasoned executive with extensive global experience in the internet and financial services sectors. Rangarajan's experience spans finance, operations, strategy, business development, and corporate development in 25+ countries in the Americas, Europe, Middle-East, Asia, and Africa with a special focus on Emerging Markets.   Rangarajan started his career with Citigroup where he initially specialized in transaction services (cash management, trade services, structured trade finance, treasury management) operations and management for the Corporate Bank. Mani spent the last four years of his time with Citigroup as a Global Transaction Services specialist with the Risk Management Team where Mani led risk management reviews of several Corporate Bank and Consumer Bank businesses in Europe, Africa, Middle East, and Asia. Rangarajan has worked with Yahoo! for six years where he reported to the Chief Financial Officer and was involved in corporate development, corporate finance, business operations, financial planning & analysis, and worked on projects of strategic importance.   For the last five years, Rangarajan has been a Chief Financial Officer and executive at several leading start-ups in diverse verticals such as search / SEM (Kosmix, Media Boost, Efficient Frontier), payments, and payment processing (Evergent, Boku, Mobibucks, Rewards Pay), local (Virtual Paper), e-commerce (Climate Corporation, Swoopo), big data (Asterdata, Cloudera), mobile (Roamware) and social media (Ole Ole, Roto Experts) Rangarajan holds management degrees from the Graduate School of Business, Stanford University, and the Indian Institute of Management, Calcutta. He is also a certified Cost & Management Accountant.
Nitin Chawla quits Disney
Jan 21 2022 By Admin
        Burbank-based veteran global media executive Nitin Chawla has left The Walt Disney Company after over 13 years. At Disney, he was Head of Business Operations, Digital Media for Direct-to-Consumer & International business. In this role, he was responsible for business operations, strategy and profitability of The Walt Disney Company's portfolio of owned, operated and third-party entertainment and news digital assets like ABC, ABC News, Disney, FreeForm, FX, National Geographic, Marvel, and Star Wars. He joined Disney as Vice President (Corporate Strategy/Business Development) & General Manager (Interactive Business) in October 2008. He defined and executed the strategy and growth agenda for the company in India - including, new venture evaluation, M&A and strategic partnerships for existing lines of businesses (Television, Films, Digital, Retail). In addition, he also led the Disney Interactive operations and P&L (gaming and app/online business). "After 13 wonderful years at The Walt Disney Company (TWDC), I have decided to leave the company and today is my last day," he said in a LinkedIn post which was published on 13th January. "As I reflect on my career at Disney, I am filled with nothing but gratitude for the diverse professional opportunities to contribute to the company’s growth. From putting TWDC on the entertainment map in the fast-growing Indian market, driving the company's innovation agenda through immersive technology-led experiences, and re-positioning Disney’s digital assets for a direct-to-consumer streaming future, it has been an incredible ride," he added.   Chawla also indicated that he will take up a new  professional assignment soon. "Through all of this, I’ve worked with and learned from the best and the brightest in the industry, many of whom have become friends and family for life. While I will miss Disney, I’m excited and energized about my next professional chapter. More to come on that in the next few days. Stay tuned." In March 2013, he was elevated to Vice President and GM, Connected Experiences (Games and Interactive Experiences)Vice President and GM, Connected Experiences (Games and Interactive Experiences) at Disney Parks, Experiences and Products. He began his career as Senior Media Planner at JWT followed by a stint at Johnson & Johnson as Product Manager and Senior Manager, Strategy & Operations (S&O) at Deloitte Consulting. In a career spanning over 25 years, Chawla has had a track record of operating and scaling existing businesses, driving technology-led innovation, building new ventures, and driving transformational growth. Chawla has done Master's in Business Economics from Delhi University and MBA, General Management from The George Washington University School of Business.