SVOD platforms experience massive growth. Consumption surge of 82 % in Urban India over the last one year: says Kantar’s ICUBETM 2019 report

Jul 30 2020

 

 

 

‘Online video’ watching is no longer a young people phenomenon. The growth of online video users in urban India is highest among 45 and above years age group.

 

Online video consumption is driving internet adoption in small town. Users have grown significantly in smaller towns (40%) and online video is working as a stepping-stone for the new internet users.

 

Kantar, the world’s leading data, insights and consulting company, releases data on Online Video Consumption from its ICUBE report. The annual tracking study; considered to be the currency for digital adoption in the country, gauges the changing digital ecosystem in India, measuring Internet usage trends by demographic, activity and device segments.

 

Speaking about Online Video Consumption, Biswapriya Bhattacharjee, Executive Vice President, Insights Division, Kantar, said,” The one line verdict on Digital entertainment for the year is that of uninterrupted growth. There is good news, for both platforms and marketers.  The digital medium is way younger than its offline counter parts but we already see a very discerning audience base. The concept of specialization is already in place and the platform allows the content creators to bring out their creative best on this platform.”

 

Key findings:

 

  • Total online video users count rises to 294 Million in December 2019.

  • Online video usership in urban India have grown by 25% over the last one year compared to 11% active internet user's growth.  Contrary to the popular myth - ‘Online video’ watch is no longer a young people phenomenon. The growth of online video users in urban India is highest among 45 and above years age group. 

  • Not only the number of people watching videos has witnessed a surge, but they are doing it on a more frequent basis. 65% of online video watchers watch video online daily. 

  • The proportion of 45 and above years age group people watching online video is higher among smaller cities than metros and large cities.

  • The proportion of female online video viewers is higher than males among less than 15 years old age group.

  • On-demand video content watchers are on the rise in Urban India. Affordable internet and a wide range of curated content, the on-demand video has seen significant growth over the last one year. 

  • Music (47%), Movies (54%) are the two most-watched online video content in Urban India.  

  • While SVOD content has witnessed a significant surge over the last one year with users growing to the tune of 82% over the last one year. AVOD has also marked growth in users (29%).

  • The growth of Social media video users has been slower compared to AVOD or SVOD growth rate. There is an increase in the number of social media video viewers by 18%. The proportion of video users accessing social media video has dropped over the last one year

  • The growth of SVOD is driven by smaller towns (less than 5 lakh population). SVOD users have witnessed a significant demographic change over the last one year. 37% of SVOD users now belongs to small towns compared to 10% of 2018. 

  • SVOD users are more mature as the majority of them are already using both social media and AVOD content. 99% of the SVOD users watch either AVOD or Social media videos. 

  • YouTube dominates on-demand video usage across genre, from music videos to news, except live sports- predominantly dominated by Hot star

  • While SVOD has witnessed a huge surge in the last one year, AVOD will continue to be the most-watched video platform for foreseeable future due to its short format videos in comparison to long format videos of SVOD. 

  • People watch AVOD content more frequently than SVOD content. But video watched on AVOD platforms is shorter than that of SVOD content. The majority of the AVOD content has a duration of fewer than 10 minutes whereas, the majority of the SVOD content has a duration of 15 minutes to up to one hour.


Trending in knowledge centre

Brands

Festivities get a zing, with KFC's new tandoori zinger burger
Oct 30 2020 By Admin
  It’s that time of the year when there is festivity all around. And adding some more cheer, or should we say ‘flavour’ to it is KFC India with the all new and special - Tandoori Zinger Burger. That’s right! Your favourite crispy Zinger Burger now comes with a tandoori twist. So, here’s just the additional zing and twist to add to the ongoing festivities.   Just when you wondered how the Original Celebrity Burger - Zinger - could get any zingier. Made with an extra crispy fillet of KFC’s signature chicken, layered with fresh lettuce & creamy mayo - the Tandoori Zinger is packed with a unique tandoori flavoured sauce, making it the perfect companion for celebrations with friends & family.   What’s better than relishing the new Tandoori Zinger you ask? Well, it is when all the fun, festivities and food come with the additional assurance of KFC’s 4X Safety Promise of Sanitization, Social Distancing, Screening and ContactLess service. Our team members follow stringent Sanitization measures, with all surfaces being sanitized every 30 minutes as well as food delivery bags after every order. All team members and delivery executives are Screened for their body temperature before they enter the restaurant. Social Distancing is adhered to at the restaurants as well as in the kitchens, with floor stickers guiding customers to maintain the necessary distance from each other. Moving into a completely ContactLess delivery and take-away approach, we ensure no contact between the delivery executive and customer, with online payments as a recommended practice.   So, get your hands on the newest, special burger in town - the Tandoori Zinger - now. Starting at INR 149, Tandoori Zinger Burger can be availed at your nearest KFC restaurant or ordered online on the KFC App (available on the Appstore & Playstore) or on the Website (www.kfc.co.in).    
Snapdeal launches festive e-stores
Oct 30 2020 By Admin
   Snapdeal, India’s leading e-commerce marketplace, today announced  the launch of multiple festival-themed e-stores as part of Diwali offerings. There will be four uniquely themed e-stores, starting with the Karva-Chauth store, followed by Dhanteras, Bhaiya Dooj and Lighting stores over the next few days.   The e-stores will be one-stop shops for Snapdeal users, where they can find all things related to the festive celebrations. The e-stores will have an expanded range at multiple value price points, offering users both choice and savings without the effort to go bargain hunting.    Over the years, non-metro cities and towns are driving the majority of sales in the festive season and the trend has accelerated this year. More than 90% of Snapdeal’s festival sale orders, so far, have come from non-metro cities. 4 out of every 10 orders have been placed by first time users.    Speaking on the launch of festive e-stores, Snapdeal spokesperson commented “While opting to buy from the safety and comfort of their homes, users want the best online shopping experience for choice & value. By launching festive e-stores, we are making it even more easy for our users, especially those who are new to buying online, a simple and quicker way to discover and shop on Snapdeal.”   These e-stores are built based on user purchase patterns over the last many years and the selection comprises the most popular items bought by users during specific festive occasions. Users will be able to buy from a collection in a systematic manner, while continuing to enjoy a wide variety of products to choose from and discounts upto 80 percent, so that they don’t miss out on anything.     Starting today, the Karva-Chauth e-store is now live with exciting offers on a wide range of  sarees, makeup and beauty products, pearl jewelry, mangal-sutras and super saver deals on clothes and jewellery etc. With celebrations going small and at home affair, Snapdeal has added many items that women who have otherwise bought from local markets and bazaars. These include complete Pooja Thali sets, DIY mehandi designs and cones, Pooja Samagri, Kalash, Vrat Katha books  etc.
Glad U Came bags PR mandate for Japanese eyewear brand OWNDAYS
Oct 30 2020 By Admin
  Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for OWNDAYS, a Japanese eyewear brand. The Mumbai-based agency will be looking after the strategic and integrated communication program for the brand with an innovative and advanced PR approach. The scope of work includes strategic planning along with media and influencer engagement to introduce and build the brands first-ever store launch in Mumbai. Glad U Came believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. The agency will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand. OWNDAYS, a Japanese eyewear brand is set to launch its first-ever store in November 2020 at Inorbit mall, Mumbai. Known for its skillful craftsmanship and eye for high quality, the brand offers a range of around 1,500 styles from basic to functional, stylish, and fashionable eyewear for men and women starting at Rs. 2,990. The brand has redefined the world of optics by following simple pricing, quick servicing, and value. On the new partnership, Sanjay Malhotra Business Head - India, Owndays said, “With our aggressive expansion and clear leadership skills, it is important to have effective communication with the consumer. It is a delight to have Glad U Came as our strategic communication partner. We were impressed by the creative approach, passion, and agility demonstrated by the agency. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership!” On winning the mandate, Maddie Amrutkar, the founder of Glad U Came said, “We are thrilled to partner with OWNDAYS on this exhilarating journey. We expect to meet and exceed the mandate entrusted to us by the brand by offering them a deep-rooted, distinctive, and aggressive approach that will help achieve impactful results that the brand aspires for.” Glad U Came has prestigious clients like Re’equil, SkinKraft, KALKI Fashion, Vedix, Biryani By Kilo, Be Indi, RENEE Cosmetics, Raison Global, Bare Body Essentials, and more.  
This Diwali Hollywood Comes Home with Star Movies
Oct 30 2020 By Admin
    Get ready to have a blast this festive month without even burning a single cracker! Celebrate Diwali, Star Movies style. Sit, Relax, and Enjoy from the comfort of your favourite couch as Star Movies is all geared to bring Oscar-nominated and mega-hits of Hollywood right to your home.  On 1st November, Star movies will get your heart racing as it premiers the Oscar nominated movie, Ford vs. Ferrari.  Staring Matt Damon and Christian Bale, the story revolves around the laws of physics to build a revolutionary race car for Ford in order to defeat Ferrari. On 8th November, the channel will be premiering the psychological superhero thriller film ‘Glass’ featuring James McAvoy and Anya Taylor-Joy in the lead roles. The movie is part of a trilogy planned by Shyamalan and is a crossover and sequel to his previous films. The Oscar-nominated and World War II satirical-drama movie, Jojo Rabbit, will premiere on 15th November. Directed by Taika Waititi, the movie makes you experience a mélange of conflicting emotions. The story follows a lonely German boy (Roman Griffin Davis as Jojo) with Adolf Hitler played by Taika Waititi as his imaginary friend is stunned when he discovers his single mother (Scarlett Johansson) is hiding a young Jewish girl (Thomasin McKenzie) in their attic. Taika personally hated Hitler and he played the role for laughs in the movie.  Celebrate the Festival of Lights whole day with Star Movies as it brings back to back five biggest movies of all time like Avengers: Infinity Wars, Star Wars: The Force Awakens, Titanic, Avatar, and Avengers: End Game. Stay Home, Stay Safe, and enjoy an environment-friendly Diwali as Star Movies got your entertainment covered.  So, mark your calendars because Star Movies is all set to bring Hollywood home!  

Digital

Festivities get a zing, with KFC's new tandoori zinger burger
Oct 30 2020 By Admin
  It’s that time of the year when there is festivity all around. And adding some more cheer, or should we say ‘flavour’ to it is KFC India with the all new and special - Tandoori Zinger Burger. That’s right! Your favourite crispy Zinger Burger now comes with a tandoori twist. So, here’s just the additional zing and twist to add to the ongoing festivities.   Just when you wondered how the Original Celebrity Burger - Zinger - could get any zingier. Made with an extra crispy fillet of KFC’s signature chicken, layered with fresh lettuce & creamy mayo - the Tandoori Zinger is packed with a unique tandoori flavoured sauce, making it the perfect companion for celebrations with friends & family.   What’s better than relishing the new Tandoori Zinger you ask? Well, it is when all the fun, festivities and food come with the additional assurance of KFC’s 4X Safety Promise of Sanitization, Social Distancing, Screening and ContactLess service. Our team members follow stringent Sanitization measures, with all surfaces being sanitized every 30 minutes as well as food delivery bags after every order. All team members and delivery executives are Screened for their body temperature before they enter the restaurant. Social Distancing is adhered to at the restaurants as well as in the kitchens, with floor stickers guiding customers to maintain the necessary distance from each other. Moving into a completely ContactLess delivery and take-away approach, we ensure no contact between the delivery executive and customer, with online payments as a recommended practice.   So, get your hands on the newest, special burger in town - the Tandoori Zinger - now. Starting at INR 149, Tandoori Zinger Burger can be availed at your nearest KFC restaurant or ordered online on the KFC App (available on the Appstore & Playstore) or on the Website (www.kfc.co.in).    
NTPC commences Vigilance Awareness Week across its operations
Oct 30 2020 By Admin
    Country’s largest power producer NTPC Ltd commenced the Vigilance Awareness Week (27th October to 2nd November 2020), with a vow to make “Vigilant India, Prosperous India”. The Vigilance Awareness Week is being observed across locations of NTPC.   The Vigilance Awareness Week began with senior management of NTPC taking pledge for promoting accountability and curbing corruption in all spheres of life and creating awareness by following all safety protocols during Covid-19.   As a vision-driven and value governed organization, it has always been NTPC’s endeavor to achieve excellence with ethics. Through the Vigilance Awareness Week, NTPC will further reiterate its commitment towards building a self- reliant India - "AtmaNirbhar Bharat”. In this process, NTPC is committed to remain vigilant, transparent and accountable for its actions to stakeholders and the society at large. NTPC’s Vigilance Department has strived in undertaking sincere efforts in aligning its function with all processes of the company. Films, radio jingles and social media messaging are being displayed and shared to propagate the messages to public at large.   To raise awareness on Vigilance, NTPC will undertake various employee engagement programs like quiz, elocution, essay and painting competitions for their employees and their family members as well. Various social campaigns too will be rolled out to raise awareness on the issue. Banners and posters will being displayed across NTPC Power Stations to educate both external and internal stakeholders on the significance of the Vigilance Awareness Week.  
Snapdeal launches festive e-stores
Oct 30 2020 By Admin
   Snapdeal, India’s leading e-commerce marketplace, today announced  the launch of multiple festival-themed e-stores as part of Diwali offerings. There will be four uniquely themed e-stores, starting with the Karva-Chauth store, followed by Dhanteras, Bhaiya Dooj and Lighting stores over the next few days.   The e-stores will be one-stop shops for Snapdeal users, where they can find all things related to the festive celebrations. The e-stores will have an expanded range at multiple value price points, offering users both choice and savings without the effort to go bargain hunting.    Over the years, non-metro cities and towns are driving the majority of sales in the festive season and the trend has accelerated this year. More than 90% of Snapdeal’s festival sale orders, so far, have come from non-metro cities. 4 out of every 10 orders have been placed by first time users.    Speaking on the launch of festive e-stores, Snapdeal spokesperson commented “While opting to buy from the safety and comfort of their homes, users want the best online shopping experience for choice & value. By launching festive e-stores, we are making it even more easy for our users, especially those who are new to buying online, a simple and quicker way to discover and shop on Snapdeal.”   These e-stores are built based on user purchase patterns over the last many years and the selection comprises the most popular items bought by users during specific festive occasions. Users will be able to buy from a collection in a systematic manner, while continuing to enjoy a wide variety of products to choose from and discounts upto 80 percent, so that they don’t miss out on anything.     Starting today, the Karva-Chauth e-store is now live with exciting offers on a wide range of  sarees, makeup and beauty products, pearl jewelry, mangal-sutras and super saver deals on clothes and jewellery etc. With celebrations going small and at home affair, Snapdeal has added many items that women who have otherwise bought from local markets and bazaars. These include complete Pooja Thali sets, DIY mehandi designs and cones, Pooja Samagri, Kalash, Vrat Katha books  etc.
Glad U Came bags PR mandate for Japanese eyewear brand OWNDAYS
Oct 30 2020 By Admin
  Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for OWNDAYS, a Japanese eyewear brand. The Mumbai-based agency will be looking after the strategic and integrated communication program for the brand with an innovative and advanced PR approach. The scope of work includes strategic planning along with media and influencer engagement to introduce and build the brands first-ever store launch in Mumbai. Glad U Came believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. The agency will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand. OWNDAYS, a Japanese eyewear brand is set to launch its first-ever store in November 2020 at Inorbit mall, Mumbai. Known for its skillful craftsmanship and eye for high quality, the brand offers a range of around 1,500 styles from basic to functional, stylish, and fashionable eyewear for men and women starting at Rs. 2,990. The brand has redefined the world of optics by following simple pricing, quick servicing, and value. On the new partnership, Sanjay Malhotra Business Head - India, Owndays said, “With our aggressive expansion and clear leadership skills, it is important to have effective communication with the consumer. It is a delight to have Glad U Came as our strategic communication partner. We were impressed by the creative approach, passion, and agility demonstrated by the agency. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership!” On winning the mandate, Maddie Amrutkar, the founder of Glad U Came said, “We are thrilled to partner with OWNDAYS on this exhilarating journey. We expect to meet and exceed the mandate entrusted to us by the brand by offering them a deep-rooted, distinctive, and aggressive approach that will help achieve impactful results that the brand aspires for.” Glad U Came has prestigious clients like Re’equil, SkinKraft, KALKI Fashion, Vedix, Biryani By Kilo, Be Indi, RENEE Cosmetics, Raison Global, Bare Body Essentials, and more.  

News

Festivities get a zing, with KFC's new tandoori zinger burger
Oct 30 2020 By Admin
  It’s that time of the year when there is festivity all around. And adding some more cheer, or should we say ‘flavour’ to it is KFC India with the all new and special - Tandoori Zinger Burger. That’s right! Your favourite crispy Zinger Burger now comes with a tandoori twist. So, here’s just the additional zing and twist to add to the ongoing festivities.   Just when you wondered how the Original Celebrity Burger - Zinger - could get any zingier. Made with an extra crispy fillet of KFC’s signature chicken, layered with fresh lettuce & creamy mayo - the Tandoori Zinger is packed with a unique tandoori flavoured sauce, making it the perfect companion for celebrations with friends & family.   What’s better than relishing the new Tandoori Zinger you ask? Well, it is when all the fun, festivities and food come with the additional assurance of KFC’s 4X Safety Promise of Sanitization, Social Distancing, Screening and ContactLess service. Our team members follow stringent Sanitization measures, with all surfaces being sanitized every 30 minutes as well as food delivery bags after every order. All team members and delivery executives are Screened for their body temperature before they enter the restaurant. Social Distancing is adhered to at the restaurants as well as in the kitchens, with floor stickers guiding customers to maintain the necessary distance from each other. Moving into a completely ContactLess delivery and take-away approach, we ensure no contact between the delivery executive and customer, with online payments as a recommended practice.   So, get your hands on the newest, special burger in town - the Tandoori Zinger - now. Starting at INR 149, Tandoori Zinger Burger can be availed at your nearest KFC restaurant or ordered online on the KFC App (available on the Appstore & Playstore) or on the Website (www.kfc.co.in).    
NTPC commences Vigilance Awareness Week across its operations
Oct 30 2020 By Admin
    Country’s largest power producer NTPC Ltd commenced the Vigilance Awareness Week (27th October to 2nd November 2020), with a vow to make “Vigilant India, Prosperous India”. The Vigilance Awareness Week is being observed across locations of NTPC.   The Vigilance Awareness Week began with senior management of NTPC taking pledge for promoting accountability and curbing corruption in all spheres of life and creating awareness by following all safety protocols during Covid-19.   As a vision-driven and value governed organization, it has always been NTPC’s endeavor to achieve excellence with ethics. Through the Vigilance Awareness Week, NTPC will further reiterate its commitment towards building a self- reliant India - "AtmaNirbhar Bharat”. In this process, NTPC is committed to remain vigilant, transparent and accountable for its actions to stakeholders and the society at large. NTPC’s Vigilance Department has strived in undertaking sincere efforts in aligning its function with all processes of the company. Films, radio jingles and social media messaging are being displayed and shared to propagate the messages to public at large.   To raise awareness on Vigilance, NTPC will undertake various employee engagement programs like quiz, elocution, essay and painting competitions for their employees and their family members as well. Various social campaigns too will be rolled out to raise awareness on the issue. Banners and posters will being displayed across NTPC Power Stations to educate both external and internal stakeholders on the significance of the Vigilance Awareness Week.  
Snapdeal launches festive e-stores
Oct 30 2020 By Admin
   Snapdeal, India’s leading e-commerce marketplace, today announced  the launch of multiple festival-themed e-stores as part of Diwali offerings. There will be four uniquely themed e-stores, starting with the Karva-Chauth store, followed by Dhanteras, Bhaiya Dooj and Lighting stores over the next few days.   The e-stores will be one-stop shops for Snapdeal users, where they can find all things related to the festive celebrations. The e-stores will have an expanded range at multiple value price points, offering users both choice and savings without the effort to go bargain hunting.    Over the years, non-metro cities and towns are driving the majority of sales in the festive season and the trend has accelerated this year. More than 90% of Snapdeal’s festival sale orders, so far, have come from non-metro cities. 4 out of every 10 orders have been placed by first time users.    Speaking on the launch of festive e-stores, Snapdeal spokesperson commented “While opting to buy from the safety and comfort of their homes, users want the best online shopping experience for choice & value. By launching festive e-stores, we are making it even more easy for our users, especially those who are new to buying online, a simple and quicker way to discover and shop on Snapdeal.”   These e-stores are built based on user purchase patterns over the last many years and the selection comprises the most popular items bought by users during specific festive occasions. Users will be able to buy from a collection in a systematic manner, while continuing to enjoy a wide variety of products to choose from and discounts upto 80 percent, so that they don’t miss out on anything.     Starting today, the Karva-Chauth e-store is now live with exciting offers on a wide range of  sarees, makeup and beauty products, pearl jewelry, mangal-sutras and super saver deals on clothes and jewellery etc. With celebrations going small and at home affair, Snapdeal has added many items that women who have otherwise bought from local markets and bazaars. These include complete Pooja Thali sets, DIY mehandi designs and cones, Pooja Samagri, Kalash, Vrat Katha books  etc.
Glad U Came bags PR mandate for Japanese eyewear brand OWNDAYS
Oct 30 2020 By Admin
  Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for OWNDAYS, a Japanese eyewear brand. The Mumbai-based agency will be looking after the strategic and integrated communication program for the brand with an innovative and advanced PR approach. The scope of work includes strategic planning along with media and influencer engagement to introduce and build the brands first-ever store launch in Mumbai. Glad U Came believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. The agency will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand. OWNDAYS, a Japanese eyewear brand is set to launch its first-ever store in November 2020 at Inorbit mall, Mumbai. Known for its skillful craftsmanship and eye for high quality, the brand offers a range of around 1,500 styles from basic to functional, stylish, and fashionable eyewear for men and women starting at Rs. 2,990. The brand has redefined the world of optics by following simple pricing, quick servicing, and value. On the new partnership, Sanjay Malhotra Business Head - India, Owndays said, “With our aggressive expansion and clear leadership skills, it is important to have effective communication with the consumer. It is a delight to have Glad U Came as our strategic communication partner. We were impressed by the creative approach, passion, and agility demonstrated by the agency. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership!” On winning the mandate, Maddie Amrutkar, the founder of Glad U Came said, “We are thrilled to partner with OWNDAYS on this exhilarating journey. We expect to meet and exceed the mandate entrusted to us by the brand by offering them a deep-rooted, distinctive, and aggressive approach that will help achieve impactful results that the brand aspires for.” Glad U Came has prestigious clients like Re’equil, SkinKraft, KALKI Fashion, Vedix, Biryani By Kilo, Be Indi, RENEE Cosmetics, Raison Global, Bare Body Essentials, and more.  

OTT

Now, enjoy wholesome infotainment at one click with ME WORLD
Oct 28 2020 By Admin
  Binge watchers in Australia and South Asia have another reason to cheer with ME TV, an Indo-Australian broadcasting company, unveiling a multi-lingual Over- the Top (OTT) Plus platform called ME World. The new platform is envisioned to be a one-stop solution for entertainment and business needs and will cater to Australia and South Asian regions. The app will be available from 18th October across the globe. It is available on Android, IOS and even on Smart TV’s The highlight of the novel application is its hyperlocal reach wherein viewers can not only watch Entertainment ,news, movies, or listen to podcasts; they can also book tickets via ME World for events to be held in their locality or neighbourhood and watch events live from home. ME World even allows viewers to showcase their talent and upload their content on the platform. It will be showcased after meeting ME World standard criteria. "I am delighted to release MEWorld for download for netizens. It is our signature offering that instantly connects communities in and around the world irrespective of the geographical barriers.  The application will provide wholesome and varied content ranging from entertainment, events information, movies, local news, business, web series, podcasts among others. Moreover, its interactive interface even allows the viewers to create and upload their content for wide accessibility and engagement. It’s a one shop stop for every app lover, it will also advertise local business & viewers can avail coupons and offers of favrestaurants, spa, movie tickets etc.  The release of ME World reaffirms our commitment to curate outstanding content inline with our viewers’ preferences,” said Sri Hari Kommineni, CEO & Founder, ME World. MEworld programme category ranges from Movies, Events, web series, celebrity talk show, Multiple Talent shows and many more .
Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
MX Player wins big at the 2020 Asian Academy Creative Awards
Oct 23 2020 By Admin
  MX Player, which has become India’s leading entertainment streaming platform, has been wowing viewers with their diverse slate of engaging MX Originals and the brand continues its winning streak at the 2020 Asian Academy Creative Awards. The Asian Academy Creative Awards are Asia-Pac’s most prestigious awards for creative excellence, honoring the excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies. The streaming giant recorded two victories this season at the award ceremony – the prestigious Best Original Program by OTT was bagged by its Ramya Krishnan starrer Queen and the Best Music/Dance Program Awards was bagged by its larger than life music reality chat show - Times of Music. Commenting on the win, Gautam Talwar, Chief Content Officer - MX Player said, “The passion for creating differentiated content is what drives us at MX, and we are thrilled to be recognised on a global platform like the Asian Academy Creative Awards. Our aim has always been to deliver the best entertainment experiences to audiences, and I’d like to thank the teams of both these projects, who have helped us achieve this honour.  Recognitions like these continue to strengthen our belief in what we’re doing and compels us to think out of the box and do better with every other endeavour.”   In less than two years, MX Player has emerged as a force to reckon with and integrates all forms of entertainment on one platform – including video playback, streaming video, music and gaming.  It currently operates on an ad supported model and hosts a wide library of over 2,00,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. 
ZEE5 strengthens ISP distribution ecosystem; partners with Meghbela Broadband
Oct 22 2020 By Admin
   The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and Cable TV. Since the pandemic ZEE5 has seen over 3X growth in its consumer base. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with ISPs present from across India. The latest partnership is with Meghbela Broadband, one of the largest Internet Service Providers in the eastern region of India. Consumers today are demanding more options and value from their internet service providers. Though the alliance with ZEE5, Meghbela Broadband will enable easy access to ZEE5 to its consumers though its Android Box.  Customers on select internet plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. To get access to ZEE5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app. ZEE5 offers over 100+ originals across genres apart from a vast library, which boasts of over 1.25 lakh hours of content across 12 languages that include originals, popular TV shows and blockbuster movies spanning various genres and formats. Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.” Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps.  I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”       ZEE5 has continued to integrate newer technology, constant innovations and built a truly impressive content library. With an array of carefully curated range of offerings ZEE5 has become the leading entertainment platform among Indian consumers. The alliance will allow a wider set of diverse consumers to discover a super digital entertainment experience with these bespoke offerings.     Existing Meghbela consumers can avail ZEE5 premium services free of cost by upgrading their Internet pack above 100Mbps by calling at +91 33 4029 1100 or writing at helpdesk@meghbelabroadband.com.   YouTube Link: https://youtu.be/cr8e8bs1EeY

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Get ready to hit the dance floor as Asees Kaur, Remo D’Souza, Nakash Aziz team up to bring to you a dynamic single – ‘Moj Pe Moj’
Oct 28 2020 By Admin
  For the first time renowned choreographer Remo D’Souza has teamed up with choreographer Mukti Mohan and singers Asees Kaur, Badal and Nakash Aziz to bring to you the ultimate peppy number 'Moj Pe Moj’.   The track is the brand song for short video platform Moj and is getting released on ii Music. It will feature over 30 influencers including Remo D’Souza Mukti Mohan and Dharmesh. It's an upbeat and high-spirited number that will blend well with the current festive and freedom spirit post lockdown.   The theme of the song is super fun, catchy and energetic which resonates perfectly with the season’s mood. Talented playback singer Nakash Aziz, known for songs like ‘Gandi Baat’ and ‘Sari Ke Fall Sa’, has collaborated with Asees Kaur, famous for her melodious songs such as ‘Bolna’ from ‘Kapoor & Sons’, ‘Ve Mahi’ from ‘Kesari’, to create this groovy single, ‘Moj Pe Moj’.   Commenting on her ‘Moj’ moment, Asees Kaur said, “'Moj Pe Moj' is the ultimate track for Gen Z, and their modern digital lives. This quirky earworm is guaranteed to get you up on your feet and make you dance to the energetic voice of Nakash and I. The peppy track is composed by Goldie Sohel, Badal and includes an upbeat rap from Badal himself. Join the Moj experience and sing along to the new chartbuster in town”.   Even Remo D’Souza enthusiastically said, “Well, dance is everything to me and given me the complete freedom to express the music and lyrics through it, brought me real ‘Moj’ for this entire project. The song will honestly give you the feeling of what it stands for, ‘Moj pe moj’”   The video highlights the vibrant and fun spirit of individuals through a celebration, 'Moj’. 'Moj Pe Moj’ is a colourful song and has a lot of energy and a fun vibe to it. The song has released on 27th of October, 2020 on ii Music’s official YouTube channel and we have already hopped on its euphoric trail.The song is available on all the streaming platforms.
ITC Ltd.’s Sunfeast YiPPee! Mood Masala adds a zing to the cricket carnival chatter through interesting AI based stickers in youth conversations
Oct 18 2020 By Admin
    ITC’s Sunfeast YiPPee!, one of the most popular instant noodle brands in India, has partnered with Bobble AI, the world’s first and powerful conversation media platform, for its ‘Mood Masala’ variant. The collaboration is a testimony of how marketing-led innovations can enrich individual conversations through expressive, customized AI based stickers, GIFs and Bobble’s flagship product - BigMoji that contextually represent the youth’s current mood about the on-going cricketing fever, hunger and cooking.   Bobble AI Keyboard, acclaimed for being the most engaged, retained and highest rated keyboard globally, will make Sunfeast YiPPee!’s ‘Mood Masala’ an integral and exciting part of daily conversations taking place between consumers over platforms like WhatsApp, Facebook Messenger, Instagram et al. Bobble’s AI engine which is compatible with 23 Indian languages will understand consumers’ real time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala’s relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing.                                                                                                                                                       In the recent times, Sunfeast YiPPee! has witnessed an   unprecedented increase in consumer demand, owing to significant uptick in essentials and rise in at-home snacking moments. The cricketing season has further propelled the snacking consumption. Leveraging this consumer sentiment and Sunfeast YiPPee!’s association with M S Dhoni, stickers and GIFs have been crafted around messages such as “Dhone Ka Mood Hai”, “Ab Ayega Mazaa”, “What a Catch” etc. for  interesting visual representation. Furthermore, the BigMoji will be an apt expression to mirror the delighted smile, resulting from an indulgent feast devouring Sunfeast YiPPee!’s long and slurpy noodles.   Commenting on the partnership, ITC Spokesperson said, “Sunfeast YiPPee! is a flagbearer of innovation in the Indian instant noodles market and our offering of long, slurp worthy noodles, in a round block with a special scientific process that avoids  lumping serves as a testament to the same. Similarly, our Mood Masala offering comes with 2 masala mixes and was conceptualized to offer experiences beyond the traditional instant noodles, allowing consumer to customize their bowl of noodles based on their mood and taste preferences, making it an instant hit among the youth. With Bobble AI’s conversation media solutions, we have been able to connect with our target audience at a deeper level by becoming a part of their everyday conversations around foods and T20. Teenagers are increasingly using visual media like avatars, Gifs, emojis, memes in chats these days and these form a powerful placement for us to convey our brand messaging in a seamless way.”    Commenting on the partnership, Anika Tanwar, Business Head, Marketing Solutions at Bobble AI, said, “With more than 700 million stickers and GIFs sent each day, conversation platforms like WhatsApp, Instagram, Snapchat, etc have witnessed a significant evolution with regards to the manner in which conversations are initiated and consumed especially amongst the younger generation. In fact, at the onset of the cricketing season, Bobble’s AI engine saw a spike of 56% in cricket led conversations sparked across its strong user base of 30 Million on iOS and Android platforms, primarily led by GenZ and Millennials. These youngsters define the ‘instant generation’ that likes an instant translation of their emotions as well as desire instant gratification through their food choices. Thus they emerge as the key users of the mobile keyboard as well as the leading consumers of instant noodles. Our partnership with ITC Ltd.’s Sunfeast YiPPee! Mood Masala aims to harness this synergy we share. The brand-focused stickers and emojis will make the conversation more fun, authentic, and relatable”.   Sunfeast YiPPee! Mood Masala sticker, GIF and BigMoji are available on all iOS and Android enabled mobile phones with Bobble AI keyboard. For consumers who don’t’ have Bobble AI keyboard, the same can be downloaded from App Store and Google Play Store.  
Hyderabad Short Video App Rizzle partners with Aditya Music
Oct 16 2020 By Admin
  Hyderabad based Rizzle App, the best original short video platform today announced exclusive music licensing partnership with Aditya Music, a leading South Indian music company with the largest library of Tollywood songs. The vertical video content app will now have an entire catalog of licensed music from Aditya Music for all the creators.   With over 10 million content creators on the app creating original, entertaining videos daily, the deal between Rizzle and Aditya Music will foster better engagement and also help the creators complement their videos with popular regional songs. Rizzle has also been making rounds on the internet for its episodic, short vertical web series content that spells creativity.   Lakshminath Dondeti, co-founder, Rizzle, says "Rizzle's affiliation with Aditya Music opens up new avenues for our creators. With a wide range of licensed music tracks to choose from, the creative space is bound to become more varied and wonderful. We're thrilled at the prospect of this partnership, and I can say with great conviction that this is the start of something amazing!"   Aditya Music has been collaborating with the biggest production houses from the industry and has worked with artists including Allu Arjun, Mahesh Babu, Pooja Hedge, Pavan Kalyan, and the likes with crazy fandom across the globe.  Their legacy in the music industry is 40 years strong and with this exclusive deal, it’s only going to become better.   Mr. Aditya Gupta, Director of Aditya Music said, “We are delighted to partner with Rizzle App. This will enable & provide a legal & branded platform for the creators, music lovers, fans to showcase their talent. Tollywood (the Telugu film industry) is the second biggest film industry in India after Bollywood with the highest number of film releases, studios, theatres, actors & most importantly the Super Stars. Everyone is aware of the super crazy and huge fandom of Stars in this Industry.”   With Aditya Music onboard, the brand aims to increase the diversity quotient on the app by making video creation more fun and accessible for creators from the southern part of the country. In addition to Aditya Music, Rizzle recently announced a global deal with Soundstripe - a US-based music licensing company - integrating the complete catalog of royalty-free English music.   The short video app also introduced RStudios or Rizzle Studios that conducts free dance and acting classes for anyone who wants to learn and hone their skills. Under the banner, Rizzle hosts free webinars for common people where they can learn acting and dancing from industry professionals and show off their newly acquired skills to millions of people.   In a short span of time, Rizzle has managed to carve a niche for itself in the vertical-short web series space that’s otherwise unmapped. The Indian short video app brings entertainment to your mobile screens in the form of 60-seconds videos. The app’s functionality allows the Rizzle community to produce episodic content and create a micro-series on a smartphone. Its unique features - from in-app design tools to licensed background music, sound effects, and much more - elevate smartphone videos to finished products that rival professionally produced footage. To know more, download the Rizzle App.  
Bumble launches a Robust Series of immersive digital experiences
Oct 07 2020 By Admin
      Bumble, the women-first social networking platform, has announced a robust series of new digital initiatives, to facilitate dynamic, insightful and engaging conversations around dating, relationships and love with its community in India. Bumble has partnered with Maed in India, India Film Project and a diverse set of talent to develop dialogues anchored in the diverse universe of Indian pop-culture. The announcement underlines Bumble’s woman-first positioning as the app seeks to rewrite the rules of dating.   Titled ‘Is Romance Dead?’ & produced by Maed In India, Bumble’s new podcast is a series of eight episodes that explore the idea of romance through a distinctly Indian lens. The episodes will delve into viewpoints of prominent voices in music, food & drink, literature, film and even, science; including Amrita Narayanan, Joseph Radhik, Nikhil D’Souza, Nush Lewis, Paromita Vohra, Pooja Dhingra, Roshni Bajaj Sanghvi, Siddharth Warrier and Vishal Dadlani, to name a few. Featuring never-heard-before insights and personal anecdotes, ‘Is Romance Dead?’ is an exploration of modern India and how we choose to express ourselves through love. The series will be hosted by noted improv artist, actor and comedian, Kaneez Surka and go live on October 16.   Developed exclusively for the Bumble community, Femmes in Film is a series of virtual workshops hosted by renowned women artists including Sayani Gupta, Aranya Johar, Kanika Dhillon and Anjali Menon, that started on October 3. These workshops will focus on acting, screenwriting, storytelling and filmmaking. To apply to attend one of the workshops, download Bumble and match with the India Film Project profile available in Date, BFF or Bizz mode.    In addition, Bumble will bring back its popular social media series, ‘Not Another Lockdown Dating Show’ featuring Jim Sarbh along with Aisha Ahmed & Prit Kamani. An episodic mini-series, Season 2 will follow the journey of Jim, Aisha, and Prit as they navigate the new rules of dating amidst the highs and lows of this pandemic-stricken world while hoping against hope that love will find a way.   Finally, ‘Save the Date’ series continues to witness India's favourite influencers, Sakshi Shivdasani, Aishwarya Mohanraj, Ankush Bahuguna and Trinetra Gummaraju take over the Bumble Instagram handle to share their tips, tricks and solutions to use the app effectively to meet and date virtually.   Commenting on his association with Bumble, Jim Sarbh said, “I am excited to partner with Bumble for the Season 2 of Not Another Lockdown Dating Show. I think it's groovy that women get to make the first move on Bumble. It was lovely working with the team on the series–a light-hearted and reassuring take on the need for human connections even in Covidlife.”   Commenting on the robust calendar of digital engagements, Samarpita Samaddar, Bumble India PR Director, said, “The pandemic has changed the way we communicate with each other, but what hasn't changed is our need for meaningful connections. We’ve seen this proven in the way our community is continuing to use Bumble to make connections and start relationships, even when they are unable to meet in person. We are delighted to work with an inspiring and diverse set of talent to engage with our community in innovative ways and support them as they navigate new rules of dating.”