Top services people searched for during Unlock 1.0 were Home Appliance Repair, Domestic Help & Job Training

Jul 14 2020

 

A study undertaken by Sulekha.com, India’s leading AI-driven tech platform for expert services has unveiled interesting trends and insights about the service categories that have seen an increase since Unlock 1.0 started in June.

This study is based on visits and searches by nearly 125,650 users across Indian cities that landed on Sulekha in June, 2020 (June 1st – 30th).

Key findings of the study:

·During Unlock 1.0, the top 3 service categories that have seen a spike in online searches include: Home Appliance Repair (11,042), Domestic Help (10,753) & Job Training (10,387). In some cities, domestic help are being allowed inside residential premises, which might have led to the increase in searches. Since many companies have laid off employees, this may have led to the surge in Job training searches.

·Delhi leads the demand for online searches of Home Appliance Repair and Job training while Bangalore leads the demand for Domestic Help Services.

·Online searches for service categories such as Paying Guests (8,263)Massage centers (7,879) and Packers and Movers (5,702) grew overall by 50% in comparison to May 2020.

·There has been significant increase in online searches for service categories such as School tuitions, Competitive exam coaching and Distance education. Closure of educational institutions across India may have led to the increase in these categories.

·With Unlock 1.0, there has also been an increase in online searches for Cleaning services and Diagnostic centers. Due to COVID-19, people want to sanitize their environment which might’ve led to the increase in cleaning services. Some categories that have also seen an increase in online searches include: Beauty Parlour services, Spa centers and Pet care services.

·The top 5 cities that are leading in online searches across service categories include: DelhiBangalore and Hyderabad followed by Mumbai and Chennai.

Satya Prabhakar, Founder & CEO, Sulekha, said, “Unlock 1.0 has influenced some interesting trends in demand for services. Since the Unlock 1.0 has been announced, we have seen an increase in certain service categories such as Home Appliance Repair & Domestic Help. This is owing the ease in restrictions by the government. Due to the current scenario regarding the re-opening of educational institutions, we have also witnessed an increase in online searches for service categories such as School tuitions and Distance education.”

Sulekha will share interesting insights on multiple Home, Office and Education related services as a part of a regular Trend Tracker.


Trending in knowledge centre

Agencies

EsselWorld Bird Park’s ‘Nature, Nurtured’ campaign will leave you eggstatic
Oct 20 2020 By Admin
     Launched in April 2019, EsselWorld Bird Park is India’s first interactive bird park, spread across more than 2 acres of green spaces, hosting more than 500 species of volant, terrestrial and aquatic birds from across the world. With a tropical rain forest theme, it has always endeavoured to conserve and educate people about avian fauna, while also providing a safe habitat to many keystone bird species. EsselWorld Bird Park’s latest social media campaign titled ‘Nature, nurtured’, launched in the backdrop of the pandemic, has resulted in the birds feeling increasingly at home, reverting to their normal natural instincts and behaviour, proof of which lies in the sudden surge in nesting and egg-laying activity.   Joining the new baby birdie clan are Cockatoos, Golden Pheasants, Monk Parakeets and Cockatiels. Interestingly, the Cape Barren Geese were the first terrestrial birds in the park to have babies through natural breeding and have been breeding every winter season since then at the same place and in the same nest. However, the Zebra Doves breed round the year and have now grown by 70-80% of their population in the Park.   Commenting on this Mr. Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd. said, "We are glad to welcome the little birdies in our Park and we hope the other bird species present heretoo extend their families feeling it at home. Mindful of the importance of bird conservation, our Bird Handlers take utmost care of the birds and preserve their habitat in a natural and eco-sensitive manner in a carefully designed and propositioned environment."
HiveMinds, A Madison World Unit appoints Aparna Vengurlekar as Vice President Sales
Oct 20 2020 By Admin
    HiveMinds, the specialist Digital Unit of Madison World has announced the appointment of Aparna Vengurlekar as Vice President Sales. She will be based out of Mumbai.    Aparna, comes with 20 years of sales experience in media houses like Star India, Turner International, Hindustan Times and Times Network. Prior to joining HiveMinds, Aparna was the National Sales Head at Outlook Publishing Pvt. Ltd (Outlook Traveller).   Commenting on her new role Aparna Vengurlekar, Vice President Sales, HiveMinds said, “I want to be a part of this big digital success story in Indian Media, HiveMinds has an enterprising team that has turned around business for both startups as well as large digital-first brands and in the process grown itself manyfold. I am excited to be joining this reputed Madison World Unit to lead their aggressive expansion in India, UAE and South East Asia.”   Jyothirmayee JT, Founder & CEO, HiveMinds said, “With the global economy on the mend, we’re seeing consistent growth for all our clients be it large brands like Domino’s, BigBasket, Saffola Fittify, Titan Sonata or startups like Mobiwik, Instapay, and ShopUp. Aparna’s vast experience in TV and Print media will help us service clients who are now consistently increasing share of digital in their marketing budgets.”   Sam Balsara, Chairman, Madison World commented, “HiveMinds has adopted the Madison World values well and has grown phenomenally in the last few years including the current Covid year. I welcome Aparna to the leadership team at HiveMinds. With a strong media background, she will be able to consolidate and widen HiveMinds’ client base across Fintech, Edu-tech, FMCG and auto sectors.”   HiveMinds is a Bengaluru based full service digital marketing Company and consultancy with specialization in search, display and programmatic buying. The agency also provides social media management, creative content, digital PR, analytics and strategic consulting. The company owns unique technology, tools and data analytics methodologies that enables it to deliver outstanding results to its clients. The Company works with clients such as Domino’s, Nivea, Big Basket, Cure.fit, Mobikwik and many others. HiveMinds is a unit of Madison World which through its 11 companies served last year, as many as 500 advertisers.  
Nucleus PR bags the mandate for Vidal Health
Oct 19 2020 By Admin
  Vidal Health is a leading player in the healthcare segment. Be it employees of large corporates, SME’s or Individual customers Vidal Health’s customer centricity has been setting new benchmarks. They have carried the same unwavering commitment to deliver outstanding service to citizens across India covered by Ayushman Bharat-PMJAY and State health policies. Apart from being India’s most preferred TPA (third party administrator) with over 3 million lives managed with 10,000+ hospitals and 20,000+ OP clinics they bag a 60% share of State and Central Govt policy implementation. Their provider network partnerships extend to Asia, Europe and North America. Within India they have offices and staff presence across 800 cities in 310 districts. Their 2000+ strong team spread across 3 countries prioritizes customer satisfaction. They aim to deliver this via quick and easy access to high quality health care in a cost-effective manner with speed, efficiency, and care. Nucleus PR handles clients across MNCs, SMEs and start-ups. Their strategic approach towards PR enables clients to leverage PR towards meeting their business goals. Their range of services includes overall reputation management, crisis communication and editorial services, among others. The company has prestigious clients like Zolo, MediaCom, Nobel Hygiene and Tonic Worldwide on its roster. Commenting on the win, Tarunjeet Rattan, Managing Partner, Nucleus PR, said, “Since the last two decades Vidal Health has been driven by its vision of facilitating healthcare access to millions of Health Insurance customers. Using legions of trained professionals and cutting-edge technology they have been raising the bar on customer satisfaction. We are committed to their vision and look forward to creating a strong brand image for the company and working with legends in the industry.”   Commenting on the association, Girish Rao, Chairman & Managing Director, Vidal Health, said, “We needed a strategic communication approach that was driven by innovative ideas via a self-motivated team that echoed our passion and ideology. Nucleus PR imbibed these qualities for us. With them as our PR partners, we are confident of carving out a strong brand reputation for our company. They bring in a unique combination of expertise from their experience in healthcare, start-ups, and technology, merging them to create smart strategic ideas driven by data driven insights.”
GreyAtom Awards Digital Marketing Duties to Chimp&z Inc
Oct 19 2020 By Admin
      Chimp&z Inc, the flagship marketing agency from the house of Merge Infinity Global, won the creative and media planning mandate for GreyAtom, an EdTech company specializing in emerging technology courses. As per the mandate, the agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand. It will be rendering digital communication and creative design solutions to enhance the brand’s performance marketing.   Launched in 2017, GreyAtom is an EdTech startup by Shweta Doshi, Mitul Thakkar, and Mayuresh Shilotri. It facilitates hands-on coding experience, mentorship, and access to a huge peer community, with a boot camp-style immersive learning program for emerging technology, machine learning, and artificial intelligence.   Commenting on the win, Angad Singh Manchanda, Co-Founder and CEO, Chimp&z Inc said, “We are excited to partner with a thriving EdTech startup-like GreyAtom and to help scale it. We will employ tailor-made practices across the data and content front, along with our constantly evolving marketing techniques for the best results. Our association focuses more on the business of things and how to use digital to grow the business for GreyAtom.”     Mayuresh Shilotri, Co-founder, GreyAtom said, “Chimp&z Inc’s approach is deeply rooted in data-led planning that creates scope for brands to customize consumer experiences. And that is what will help us reach the right audience, at the right time! We look forward to establishing this new partnership with the agency to further our brand’s reach and promote growth in this competitive industry.”

Brands

EsselWorld Bird Park’s ‘Nature, Nurtured’ campaign will leave you eggstatic
Oct 20 2020 By Admin
     Launched in April 2019, EsselWorld Bird Park is India’s first interactive bird park, spread across more than 2 acres of green spaces, hosting more than 500 species of volant, terrestrial and aquatic birds from across the world. With a tropical rain forest theme, it has always endeavoured to conserve and educate people about avian fauna, while also providing a safe habitat to many keystone bird species. EsselWorld Bird Park’s latest social media campaign titled ‘Nature, nurtured’, launched in the backdrop of the pandemic, has resulted in the birds feeling increasingly at home, reverting to their normal natural instincts and behaviour, proof of which lies in the sudden surge in nesting and egg-laying activity.   Joining the new baby birdie clan are Cockatoos, Golden Pheasants, Monk Parakeets and Cockatiels. Interestingly, the Cape Barren Geese were the first terrestrial birds in the park to have babies through natural breeding and have been breeding every winter season since then at the same place and in the same nest. However, the Zebra Doves breed round the year and have now grown by 70-80% of their population in the Park.   Commenting on this Mr. Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd. said, "We are glad to welcome the little birdies in our Park and we hope the other bird species present heretoo extend their families feeling it at home. Mindful of the importance of bird conservation, our Bird Handlers take utmost care of the birds and preserve their habitat in a natural and eco-sensitive manner in a carefully designed and propositioned environment."
NTPC Dadri striving to become the cleanest coal fired plant of India
Oct 20 2020 By Admin
        NTPC Dadri is striving to become the cleanest coal fired plant in the country and is complying with all the CPCB guidelines on emissions.   All the emission parameters are being monitored online and transmitted to Central Pollution Control Board (CPCB) on real time basis. Flue gas emissions and Particulate matter are well within the CPCB norms with high efficiency ESP in service in all the 4 nos. 210 MW & 2 nos. 490 MW units.   For SOx reduction, Dry Sorbent Injection (DSI) system has been installed in 210 MW units for the first time in the country with technology from UCC, USA and now all the four units are meeting emission norms. FGD system is in advanced stage of implementation in 490 MW units by BHEL with technology from Mitsubishi Power Works, Japan.   All the 210 MW units were already compliant to NOx emission norms. In 490 MW units, SOFA (Separated Overfire Air) system has been installed and all the units now comply with the norms for NOx.   NTPC Dadri has also pioneered co-firing of Biomass pellets along with coal in the boilers. The pellets are made of husk or agro-residue which would have been burnt otherwise in the fields increasing the pollution in NCR region. More than 8000 Tons of pellets have been fired in the boilers of NTPC Dadri, which is equivalent to almost 4000 acres of farm fire avoided.   NTPC Dadri has set new benchmarks in Water consumption, going beyond compliances, by implementing Zero liquid discharge system, and Rain water harvesting system.
Honda commences all India dispatches of HIGHNESS - CB350
Oct 20 2020 By Admin
  Honda Motorcycle & Scooter India Pvt Ltd today announced the commencement of dispatches of H’ness CB350 in India. Celebrating the roll-out of H’ness-CB350, a special line-off ceremony was conducted at Honda’s manufacturing plant at Manesar (Haryana).   Mr. V. Sridhar (Senior Director, Purchase, Honda Motorcycle & Scooter India Pvt Ltd), Mr. Atsushi Ogata (Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd) and Mr. Ichiro Shimokawa (Chief Production Officer & Director - Production Planning & Control, Honda Motorcycle & Scooter India Pvt Ltd) (In the picture from left to right).     Globally unveiled in September this year, H’ness-CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio in India. Available in six colors across two variants – DLX & DLX Pro, H’ness-CB350 is priced attractively starting from Rs.1.85 lac (ex-showroom, Gurugram).
Home category dominates Diwali Sales on Snapdeal
Oct 20 2020 By Admin
        The trends from the Snapdeal’s “Kum Mein Dum” Diwali sale are mirroring how Diwali is different from previous years.   Reflecting how closely the lives of users revolve around their homes, the sale in the home products category has grown by 30% over last year. With this, it has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal.   The growth in the home category is propelled by popular products like kitchen appliances (food processors, kitchen tools, pressure cookers etc), kitchenware for storage & serving, bed & bath linen, home decor, home cleaning equipment, LED lights, and winter gear including comforters & blankets etc.   Sellers in the home category have seen a multi-fold increase in order volumes being received by them  - the top 1000 sellers in the category have seen volumes grow between 3-4 times as compared to pre-sale days.   In the run-up to Diwali, Snapdeal had expanded the selection in this category by onboarding new sellers, especially manufacturers who are now selling directly online. These include popular products like water purifiers, choppers & blenders, steel & copper utensils, crockery items, bedsheets, quilts geysers etc.   The other category that has seen sharp growth this season is the fitness category, which has grown by 45% over last year. This includes personal equipment like gym essentials, including tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengthener, weighing machines, etc. Sports equipment like badminton sets, cricket sets, skates, cycles for kids & adults are other popular items. The growth in this category is also supported by prices of many products being nearly 25% cheaper than last year’s prices - a lot of it driven by offline sellers listing their products online this year to account for lower volumes in offline channels.   While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is increased spending on kidswear in the festive season with ethnic wear like Boy’s Kurta-Pyjama sets, Girl’s Lehenga Choli sets, and top & bottom sets for infants being the top picks. Kurtis & Sarees for women, fashion jewelry, watches, sweatshirts, and casual shoes are other gainers in the festive season.   Other popular picks in Snapdeal’s Diwali sale are men’s & women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased.   On the 4th day of Snapdeal’s sale, it had received orders from 3717 towns & cities across India, which accounts for nearly 92% of the 4000 towns & cities in the country. The sale concludes on 20th October ‘20.

Digital

EsselWorld Bird Park’s ‘Nature, Nurtured’ campaign will leave you eggstatic
Oct 20 2020 By Admin
     Launched in April 2019, EsselWorld Bird Park is India’s first interactive bird park, spread across more than 2 acres of green spaces, hosting more than 500 species of volant, terrestrial and aquatic birds from across the world. With a tropical rain forest theme, it has always endeavoured to conserve and educate people about avian fauna, while also providing a safe habitat to many keystone bird species. EsselWorld Bird Park’s latest social media campaign titled ‘Nature, nurtured’, launched in the backdrop of the pandemic, has resulted in the birds feeling increasingly at home, reverting to their normal natural instincts and behaviour, proof of which lies in the sudden surge in nesting and egg-laying activity.   Joining the new baby birdie clan are Cockatoos, Golden Pheasants, Monk Parakeets and Cockatiels. Interestingly, the Cape Barren Geese were the first terrestrial birds in the park to have babies through natural breeding and have been breeding every winter season since then at the same place and in the same nest. However, the Zebra Doves breed round the year and have now grown by 70-80% of their population in the Park.   Commenting on this Mr. Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd. said, "We are glad to welcome the little birdies in our Park and we hope the other bird species present heretoo extend their families feeling it at home. Mindful of the importance of bird conservation, our Bird Handlers take utmost care of the birds and preserve their habitat in a natural and eco-sensitive manner in a carefully designed and propositioned environment."
NTPC Dadri striving to become the cleanest coal fired plant of India
Oct 20 2020 By Admin
        NTPC Dadri is striving to become the cleanest coal fired plant in the country and is complying with all the CPCB guidelines on emissions.   All the emission parameters are being monitored online and transmitted to Central Pollution Control Board (CPCB) on real time basis. Flue gas emissions and Particulate matter are well within the CPCB norms with high efficiency ESP in service in all the 4 nos. 210 MW & 2 nos. 490 MW units.   For SOx reduction, Dry Sorbent Injection (DSI) system has been installed in 210 MW units for the first time in the country with technology from UCC, USA and now all the four units are meeting emission norms. FGD system is in advanced stage of implementation in 490 MW units by BHEL with technology from Mitsubishi Power Works, Japan.   All the 210 MW units were already compliant to NOx emission norms. In 490 MW units, SOFA (Separated Overfire Air) system has been installed and all the units now comply with the norms for NOx.   NTPC Dadri has also pioneered co-firing of Biomass pellets along with coal in the boilers. The pellets are made of husk or agro-residue which would have been burnt otherwise in the fields increasing the pollution in NCR region. More than 8000 Tons of pellets have been fired in the boilers of NTPC Dadri, which is equivalent to almost 4000 acres of farm fire avoided.   NTPC Dadri has set new benchmarks in Water consumption, going beyond compliances, by implementing Zero liquid discharge system, and Rain water harvesting system.
Honda commences all India dispatches of HIGHNESS - CB350
Oct 20 2020 By Admin
  Honda Motorcycle & Scooter India Pvt Ltd today announced the commencement of dispatches of H’ness CB350 in India. Celebrating the roll-out of H’ness-CB350, a special line-off ceremony was conducted at Honda’s manufacturing plant at Manesar (Haryana).   Mr. V. Sridhar (Senior Director, Purchase, Honda Motorcycle & Scooter India Pvt Ltd), Mr. Atsushi Ogata (Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd) and Mr. Ichiro Shimokawa (Chief Production Officer & Director - Production Planning & Control, Honda Motorcycle & Scooter India Pvt Ltd) (In the picture from left to right).     Globally unveiled in September this year, H’ness-CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio in India. Available in six colors across two variants – DLX & DLX Pro, H’ness-CB350 is priced attractively starting from Rs.1.85 lac (ex-showroom, Gurugram).
Home category dominates Diwali Sales on Snapdeal
Oct 20 2020 By Admin
        The trends from the Snapdeal’s “Kum Mein Dum” Diwali sale are mirroring how Diwali is different from previous years.   Reflecting how closely the lives of users revolve around their homes, the sale in the home products category has grown by 30% over last year. With this, it has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal.   The growth in the home category is propelled by popular products like kitchen appliances (food processors, kitchen tools, pressure cookers etc), kitchenware for storage & serving, bed & bath linen, home decor, home cleaning equipment, LED lights, and winter gear including comforters & blankets etc.   Sellers in the home category have seen a multi-fold increase in order volumes being received by them  - the top 1000 sellers in the category have seen volumes grow between 3-4 times as compared to pre-sale days.   In the run-up to Diwali, Snapdeal had expanded the selection in this category by onboarding new sellers, especially manufacturers who are now selling directly online. These include popular products like water purifiers, choppers & blenders, steel & copper utensils, crockery items, bedsheets, quilts geysers etc.   The other category that has seen sharp growth this season is the fitness category, which has grown by 45% over last year. This includes personal equipment like gym essentials, including tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengthener, weighing machines, etc. Sports equipment like badminton sets, cricket sets, skates, cycles for kids & adults are other popular items. The growth in this category is also supported by prices of many products being nearly 25% cheaper than last year’s prices - a lot of it driven by offline sellers listing their products online this year to account for lower volumes in offline channels.   While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is increased spending on kidswear in the festive season with ethnic wear like Boy’s Kurta-Pyjama sets, Girl’s Lehenga Choli sets, and top & bottom sets for infants being the top picks. Kurtis & Sarees for women, fashion jewelry, watches, sweatshirts, and casual shoes are other gainers in the festive season.   Other popular picks in Snapdeal’s Diwali sale are men’s & women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased.   On the 4th day of Snapdeal’s sale, it had received orders from 3717 towns & cities across India, which accounts for nearly 92% of the 4000 towns & cities in the country. The sale concludes on 20th October ‘20.

News

EsselWorld Bird Park’s ‘Nature, Nurtured’ campaign will leave you eggstatic
Oct 20 2020 By Admin
     Launched in April 2019, EsselWorld Bird Park is India’s first interactive bird park, spread across more than 2 acres of green spaces, hosting more than 500 species of volant, terrestrial and aquatic birds from across the world. With a tropical rain forest theme, it has always endeavoured to conserve and educate people about avian fauna, while also providing a safe habitat to many keystone bird species. EsselWorld Bird Park’s latest social media campaign titled ‘Nature, nurtured’, launched in the backdrop of the pandemic, has resulted in the birds feeling increasingly at home, reverting to their normal natural instincts and behaviour, proof of which lies in the sudden surge in nesting and egg-laying activity.   Joining the new baby birdie clan are Cockatoos, Golden Pheasants, Monk Parakeets and Cockatiels. Interestingly, the Cape Barren Geese were the first terrestrial birds in the park to have babies through natural breeding and have been breeding every winter season since then at the same place and in the same nest. However, the Zebra Doves breed round the year and have now grown by 70-80% of their population in the Park.   Commenting on this Mr. Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd. said, "We are glad to welcome the little birdies in our Park and we hope the other bird species present heretoo extend their families feeling it at home. Mindful of the importance of bird conservation, our Bird Handlers take utmost care of the birds and preserve their habitat in a natural and eco-sensitive manner in a carefully designed and propositioned environment."
NTPC Dadri striving to become the cleanest coal fired plant of India
Oct 20 2020 By Admin
        NTPC Dadri is striving to become the cleanest coal fired plant in the country and is complying with all the CPCB guidelines on emissions.   All the emission parameters are being monitored online and transmitted to Central Pollution Control Board (CPCB) on real time basis. Flue gas emissions and Particulate matter are well within the CPCB norms with high efficiency ESP in service in all the 4 nos. 210 MW & 2 nos. 490 MW units.   For SOx reduction, Dry Sorbent Injection (DSI) system has been installed in 210 MW units for the first time in the country with technology from UCC, USA and now all the four units are meeting emission norms. FGD system is in advanced stage of implementation in 490 MW units by BHEL with technology from Mitsubishi Power Works, Japan.   All the 210 MW units were already compliant to NOx emission norms. In 490 MW units, SOFA (Separated Overfire Air) system has been installed and all the units now comply with the norms for NOx.   NTPC Dadri has also pioneered co-firing of Biomass pellets along with coal in the boilers. The pellets are made of husk or agro-residue which would have been burnt otherwise in the fields increasing the pollution in NCR region. More than 8000 Tons of pellets have been fired in the boilers of NTPC Dadri, which is equivalent to almost 4000 acres of farm fire avoided.   NTPC Dadri has set new benchmarks in Water consumption, going beyond compliances, by implementing Zero liquid discharge system, and Rain water harvesting system.
Honda commences all India dispatches of HIGHNESS - CB350
Oct 20 2020 By Admin
  Honda Motorcycle & Scooter India Pvt Ltd today announced the commencement of dispatches of H’ness CB350 in India. Celebrating the roll-out of H’ness-CB350, a special line-off ceremony was conducted at Honda’s manufacturing plant at Manesar (Haryana).   Mr. V. Sridhar (Senior Director, Purchase, Honda Motorcycle & Scooter India Pvt Ltd), Mr. Atsushi Ogata (Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd) and Mr. Ichiro Shimokawa (Chief Production Officer & Director - Production Planning & Control, Honda Motorcycle & Scooter India Pvt Ltd) (In the picture from left to right).     Globally unveiled in September this year, H’ness-CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio in India. Available in six colors across two variants – DLX & DLX Pro, H’ness-CB350 is priced attractively starting from Rs.1.85 lac (ex-showroom, Gurugram).
Home category dominates Diwali Sales on Snapdeal
Oct 20 2020 By Admin
        The trends from the Snapdeal’s “Kum Mein Dum” Diwali sale are mirroring how Diwali is different from previous years.   Reflecting how closely the lives of users revolve around their homes, the sale in the home products category has grown by 30% over last year. With this, it has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal.   The growth in the home category is propelled by popular products like kitchen appliances (food processors, kitchen tools, pressure cookers etc), kitchenware for storage & serving, bed & bath linen, home decor, home cleaning equipment, LED lights, and winter gear including comforters & blankets etc.   Sellers in the home category have seen a multi-fold increase in order volumes being received by them  - the top 1000 sellers in the category have seen volumes grow between 3-4 times as compared to pre-sale days.   In the run-up to Diwali, Snapdeal had expanded the selection in this category by onboarding new sellers, especially manufacturers who are now selling directly online. These include popular products like water purifiers, choppers & blenders, steel & copper utensils, crockery items, bedsheets, quilts geysers etc.   The other category that has seen sharp growth this season is the fitness category, which has grown by 45% over last year. This includes personal equipment like gym essentials, including tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengthener, weighing machines, etc. Sports equipment like badminton sets, cricket sets, skates, cycles for kids & adults are other popular items. The growth in this category is also supported by prices of many products being nearly 25% cheaper than last year’s prices - a lot of it driven by offline sellers listing their products online this year to account for lower volumes in offline channels.   While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is increased spending on kidswear in the festive season with ethnic wear like Boy’s Kurta-Pyjama sets, Girl’s Lehenga Choli sets, and top & bottom sets for infants being the top picks. Kurtis & Sarees for women, fashion jewelry, watches, sweatshirts, and casual shoes are other gainers in the festive season.   Other popular picks in Snapdeal’s Diwali sale are men’s & women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased.   On the 4th day of Snapdeal’s sale, it had received orders from 3717 towns & cities across India, which accounts for nearly 92% of the 4000 towns & cities in the country. The sale concludes on 20th October ‘20.

OTT

Voot delights customers with Shemaroo’s extensive offerings in Marathi & Hindi
Oct 19 2020 By Admin
   VOOT, India’s leading streaming platform, has been relentlessly driving digital transformations to create a wholesome entertainment ecosystem that caters to each segment of their diversified audience. Taking these efforts, a notch higher, VOOT has announced a strategic partnership with India’s leading content powerhouse Shemaroo Entertainment Ltd. to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of VOOT. The association will further strengthen VOOT’s current content portfolio and provide unlimited entertainment to its viewers. The users will have access to Shemaroo TV’s popular and entertaining gamut of shows, across various genres likes Mythology, Drama, Horror, and Romance. In addition to this, viewers will have access to Shemaroo MarathiBana, a Marathi movie channel that will entertain VOOT users by offering highly rated Marathi movies. Commenting on the partnership Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe that content is pivotal for the growth of digital platforms. Live TV is one of the highest growing categories amongst videos for the on-the-move digital consumers. We have specifically worked on ramping up this category to ensure our viewers stay connected with their favorite channels of movies and shows, even when they are not in front of a television set. With our partnership with Shemaroo, we believe that our viewers will find content relevant and engrossing. In tough times like these, Shemaroo’s efforts are in line with our idea of bringing engaging and enriching content on board for all our viewers.”  Sharing his thoughts on the partnership, Mr. Sandeep Gupta, COO – Broadcast, Shemaroo Entertainment Ltd said, “Shemaroo’s broadcast business has been entertaining the masses of India since the start of the year and given the circumstances it was all the more necessary to have access to some friendly entertaining distractions.  Our partnership with Voot will help us not only strengthen the bond with our audiences even further but also help reach out to a wider set of audience and geography. I am extremely happy and confident that both our channels will be appreciated and loved by Voot users since they have been the first choice for viewers since the launch.” VOOT has been keeping the country’s spirits high during these challenging times through various partnerships. This association with Shemaroo will further strengthen the current offerings and bring a wider range of content for its viewers.  
MX TakaTak launches Fame House, wherein leading Indian Influencers are put under one roof to collab and create content
Oct 18 2020 By Admin
    MX TakaTak is the new home for content creators across the country, with over 6mn digital influencers as a part of its growing community. Building on their commitment of nurturing the immense talent of digital enthusiasts who wish to make this their career choice - MX TakaTak has announced the first edition of MX TakaTak Fame House, a one-of-a-kind experience wherein15leading Indian influencers are put under one roof, in an exotic location and given an invite only opportunity to reach millions of new fans, daily.   The influencers who have been picked for the maiden edition include some of the biggest names like Nisha Gurgain, Lucky Dancer Lucky, Ashika Bhatia, Amulya Rattan, Ayush Yadav and Rush Twins to name a few.   In a 7-day lockdown starting from 19th - 25th October in Goa, MX TakaTak Fame House is the perfect occasion for these influencers to create, collab and chill with each of them getting professional guidance to turn their ideas into reality – be it hair, makeup, styling, cameras, equipment, or location. Each day will see a new theme with multiple tasks and all they need to do is innovate, create new content and see their following scale new heights – all the while having fun, of course!   On this initiative, Karan Bedi, CEO, MX Player said, “Our aim has always been to bring alive the dream of fame, fandom and eventual fortune for our TakaTak family and with this edition of Fame House, we want to give them all the right tools to make it big. The concept is to create an easy-going, collaborative but exciting environment by bringing together an exclusive set of digital creators and giving them opportunities to bring out the best in them. We are looking forward to seeing some fantastic videos that each of them creates from the MX TakaTak Fame House.”   Speaking about the unique concept, influencer Nisha Gurgain said, “Most of us have always aspired to be a star and with the Fame House, MX TakaTak is bringing us one step closer to our dream by hosting us in Goa and ensuring we are given every assistance to create some great content.”   Influencer Lucky Dancer further added saying, “I think events like this challenge us to think outside the box and work on fresh concepts that can draw in more fans. I’m really looking forward to staying in the Fame House and creating videos that can go viral.”   Keep an eye out for all the trends from MX TakaTak Fame House between 19th to 25thOctober.   Download MX TakaTak Now:https://bit.ly/MXTakaTakApp
Hungama Play launches ‘Love ka Panga’, a new Hindi original romantic comedy show starring Asha Negi and Ansh Bagri
Oct 16 2020 By Admin
    Hungama Play, a leading video on demand platform owned by Hungama Digital Media, today launched ‘Love ka Panga’, a new Hungama Original. A romantic comedy starring popular actors, Asha Negi and Ansh Bagri, the show is shot in the scenic mountains of Manali and is a hilarious take on modern day love and romance. The story revolves around a modern city girl who wants to enjoy a peaceful holiday, a desi munda who thinks he’s the coolest dude on earth, and a series of chance encounters that change their lives. Produced by ABUZS Original, the show is directed by Nitesh Singh.   Neha (Asha Negi), a sophisticated, well-educated Delhi girl on her first solo trip to Manali plans to enjoy a quiet holiday in the beautiful mountains. Sumit (Ansh Bagri), on the other hand, a loud desi Haryanvi chhora, intends to live it up and make the most of his time. When a series of unplanned encounters bring them together, their respective plans go for a toss. He thinks he is being helpful but she considers him a chep. He thinks she has too much attitude and she thinks all he needs is a chamaat. However, somewhere between all the misunderstandings, they form a friendship that could blossom into something else. But does it lead to their happy ending? Can they overcome their differences? Or do destiny and fate have other plans for them?   Speaking about the show, Siddhartha Roy, COO, Hungama Digital Media said, “The demand for original content across our extended network has increased exponentially over the 2 years and we expect it to increase by 3x over the next year. Our slate of Hungama Originals is primed to cater to this demand with a varied range of genres, languages, narratives and storytelling techniques. Love ka Panga features a strong cast, beautiful locales and a story that will be relatable for couples across regions. We intend to continue with our strategy of launching a new original every 4 to 6 weeks, giving each of them a wide release through our global distribution network.”   Speaking about the series, Nitesh Singh, the director of the show said, “The show explores a youthful modern day love story that is certain to find an instant connect with the viewers. Shot in the beautiful mountains of Manali, the show takes the viewers on a roller coaster trip with its two lead characters – Neha and Sumit who couldn’t be more different from each other. One is a classy Delhi girl while the other is a desi Haryanvi munda. Their banter and interactions are sure to keep the audiences entertained throughout the show.”   Speaking about his role, actor Ansh Bagri said, “I am glad to have worked in a show that is as interesting as Love ka Panga. The show gives viewers everything that they would want from a romantic comedy without a single dull moment. The character I play, Sumit, is a loud Haryanvi chhora who doesn’t think twice before saying something, but is not bad at heart. His innocence and authenticity is sure to win over the audiences. It was exciting to work with Asha Negi and Nitesh Singh on this project and I look forward to the feedback from Hungama Play’s users.”   The show is now available to stream on Hungama Play, Hungama’s video on demand platform. Love ka Panga is also available to stream through Hungama Play on MX Player, Airtel Xstream App, Vi Movies and TV, Amazon Fire TV Stick, Tata Sky Binge, DishSMRT Stick, ISPs like Meghbela Broadband, Alliance Broadband, ACT Fibernet and Netplus, and Smart TVs like TCL, OnePlus TV, Sony BRAVIA, CVTE, Toshiba and CloudWalker. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV. It will also be available to stream on SonyLIV and Flipkart Video at a later date.   Watch the trailer of Love ka Panga here – http://bit.ly/LoveKaPangaTrailer   Watch the show here – http://bit.ly/LoveKaPanga
Catch the latest episodes of the new socially-distanced Shark Tank – Season 12 in India on the same day as the US, exclusively on Voot Select
Oct 15 2020 By Admin
 “The road to riches is never straight and narrow. It can be riddled with financial land mines.” Kevin O’Leary’s words couldn’t ring truer in present time, where the pandemic has made life even harder for entrepreneurs. But as sharks never stop moving ahead, so does life in the business-world, as the critically acclaimed and multi-Emmy® Award-winning business-reality show returns despite the pandemic with new health and safety protocols in its latest season. Premiering internationally, season 12 will be available to viewers in India at the same time as the US, streaming exclusively on Voot Select on Saturday October 17; along with a double-episode television premiere on Colors Infinity on Saturday October 24 at 9pm.   Showcasing the latest season alongside the US on the streaming platform and television, Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18, said, “Every new season of Shark Tank sees its popularity go through the roof in India. Bringing the show to Voot Select has seen a multi-fold growth in viewership, thus for the new season we decided to go a step further by streaming the show on the same day as its US telecast. Which will be followed by a double-episode premiere on Colors Infinity for television audience in India.”   He further added, “This season is even more unique, as the show adapts to the harsh consequences of the pandemic and many of the products and ideas being featured have evolved as a direct result to the new reality of life around the world. Shark Tank has been a source of inspiration for viewers globally, motivating aspiring entrepreneurs to go the extra mile in realizing their start-up dream.”   Season 12 of the show was filmed for the first time ever in Las Vegas, and our favorite Sharks in the new season are joined by new guest-Sharks – Blake Mycoskie, founder of TOMS and co-founder of Madefor, Kendra Scott, founder and CEO, Kendra Scott, LLC and Kevin Harrington, American entrepreneur and business thought leader.   Shark Tank has become a culturally defining series that gives people from all walks of life the chance to chase the American dream and potentially secure business deals that could make them millionaires. This season will feature more pandemic-related innovations and products on the show. And the entrepreneurs are hungrier than ever before, having to already experience the major negative effects of the Covid-19 pandemic, as they pitch not only for their business but also a last-resort to their livelihood.   Watch concept, ideas and dreams turn into reality on the latest season of Shark Tank – Season 12, streaming exclusively from Saturday October 17 on Voot Select; and airing every Saturday from October 24 at 9pm only on COLORS INFINITY