MarTech
Mar 26 2022
Shashi Sinha appointed as new BARC India Chairman
Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC India) by the Board following its meeting held on 25th March 2022. Mr. Si...
Feb 09 2021
Mumbai editions of Gartex Texprocess India and Screen Print India pushed ahead due to venue inaccessibility in March
On account of the developments around the COVID-19 vaccine roll out plan which has seen jumbo covid care centres doubling up as vaccination centres, trade fairs scheduled at the Bombay Exhibition Centre in March have been pushed ahead. Currently in di...
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Sep 10 2020
OPPO shares key insights around India’s fast charging technology with its latest video for tech enthusiasts, ‘Leading the Charge-65W SuperVOOC 2.0’
OPPO, a leading global smart device brand today announced its “Leading the Charge-65W SuperVOOC 2.0” video for Tech Enthusiasts to showcase the prowess of its fast charging technology and share insights on key aspects revolving around fas...
Jun 16 2020
Mphasis Javelina and BASELoad Solve a Key Healthcare Industry Challenge through their Real-time Integration for Provider Data Management
Mphasis an Information Technology (IT) solutions provider specializing in cloud and cognitive services, announces another pillar redefining healthcare operations via real-time access to essential data elements which drive lean claims operations. Jave...
Jun 01 2020
Lemma Unveils “Falcon”, an Expeditious AI Enabled Planning Tool for DOOH.
Lemma, pioneer in programmatic digital out of home, has launched Falcon, an advanced AI enabled media planning tool for digital out of home. This proprietary planning tool by Lemma has the distinguished ability to convert diverse data sets into funct...
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May 27 2020
K7 Computing Expands Consumer Market Presence, Revamps Go-To-Market Strategy
K7 Computing Private Limited, a global major in cybersecurity, has unveiled a revamped go-to-market strategy to expand its consumer market presence by aligning its Sales and Marketing game plans with the changing dynamics of the consumer market. A sal...
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Apr 13 2020
Axis Bank-backed TReDS platform, Invoicemart crosses USD 1 billion throughput
India’s leading digital invoice discounting marketplace, Invoicemart became the first TReDS (Trade Receivable Discounting System) platform to cross USD 1 billion in business volume as on March 4, 2020. Launched in 2017, the platform has scaled e...
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Mar 20 2020
Criteo comes up with new solution to increase engagement in campaigns
Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, has announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new aud...
Mar 13 2020
“80% marketers expect to raise MarTech spends”: Mirum India
The 'India MarTech Report 2020' included input from over 500 marketers, with representation across company size, sectors and geographies, making it an authoritative barometer of the country's MarTech. The study was commissioned and ex...
Mar 02 2020
India sees $3.7 billion surge in investments driven by mature fintechs says KPMG report
KPMG International has unveiled its latest report titled 'Pulse of Fintech H2'2019'. The bi-annual report sheds light on global fintech ( Financial Technology) investment in 2019, highlighting how the investment fell just shy of 2018's reco...
Mar 02 2020
YouGov survey says "People moving online for content since passing of TRAI order"
A YouGov survey has revealed that people are moving online for content since passing of the TRAI order. Not only have people increased their digital content viewing time in the past year, some have unsubscribed their DTH connections and moved completely...
Feb 24 2020
OPPO to keep up its performance-oriented technology legacy
OPPO has always made a big splash in the Indian market with their smart devices and A series smartphones stand as testimony for that. By being constantly on the lookout for the best options that can be provided to users, they have been successful in grabbi...
Feb 24 2020
BlueVenn put in native email component to its CDP platform
The customer data platform BlueVenn is launching an email component to its platform, giving users the ability to create email marketing campaigns without using an external email solution that integrates with the the CDP platform. “Email is still a...
Feb 20 2020
The AI-powered editor InVideo automates video creation process
The video creation platform InVideo has released a video editing tool that uses artificial intelligence to automate the video creation process. InVideo’s “Intelligent Video Assistant” comes with real-time design suggestions on font choice...
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Feb 10 2020
Facebook pick up AR startup building a 1:1 digital map of the physical world
Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially...
Jan 14 2020
Brightcove set up all-in-one video campaign app
Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes wi...
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