Feb 24 2020
The customer data platform BlueVenn is launching an email component to its platform, giving users the ability to create email marketing campaigns without using an external email solution that integrates with the the CDP platform.
“Email is still a batch and blast marketing tool, disconnected from other online and offline channels,” said BlueVenn CEO Steve Klin, “This new functionality ensures that marketers can evolve a multi-channel methodology.”
By building its own email function, BlueVenn’s CDP is able to sync customer data and events from offline interactions and purchases within its new email channel — boosting personalization capabilities.
There is also the added benefit of being able to unify multiple email addresses for a user. “Email marketing platforms generally rely on an email address as a unique identifier, which can present problems when a single customer has multiple email addresses,” explains Chris Hayes, BlueVenn’s VP of engineering, “Having your email marketing directly powered by the CDP enables you to utilize the data held in all areas of the business to improve the relevancy of your emails.”
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