Dec 04 2020
Unicommerce, India‘s largest e-commerce focused SaaS platform, has once again brought an insightful data-driven festive trends report to understand the changing dynamics of India’s e-commerce ecosystem. The report analyses shopping trends for the festive month of 2019 and 2020. The time period for the analysis is 30 days prior to Diwali with a sample size of over 44mn orders.
This festive season e-commerce industry reported ~56% growth in order volume as compared to the festive season last year*. The increasing order volume also led to the 50% growth in GMV as compared to the last year festive season. "The consumers have become more value conscious than before and now are shopping across new categories. The rise of new categories such as personal care and beauty products and higher sales of lower value products has led to a decline in average order value by 4% as compared to last year's festive season.
This was the first festive season after the world was hit by the pandemic earlier this year and the report deep-dives into sector-wise growth, rising demands from consumers from “Bharat” and trying to understand the new consumer behaviour. The report will also decode some interesting facts about the growth of brand websites and companies getting serious and focused on the D2C business model.
What India Shopped during festive season
Brands Focused on going D2C
Increasing shoppers from Tier-II and Tier III cities of India
Speaking on the festive season report, Mr. Kapil Makhija, CEO Unicommerce said “The festive season is the most important and opportunistic time of the year for the e-commerce industry. However, this festive season was particularly more special as the world continues to deal with the effects of the pandemic. This festive month we have seen e-commerce grow beyond expectations, and it’s interesting to see the new emerging categories like personal care and beauty and wellness continuing their growth trajectory even during the festive season. With the rising consumer demand on brand websites, brands are now committed towards going D2C and offering great deals to attract more consumers. We are confident that with the rising number of shoppers from Tier II and Tier III cities, the ecommerce industry will continue to see the growth momentum in the coming years. This report is another step in our continuous effort of providing valuable insights about the e-commerce industry and helping sellers to simplify e-commerce selling.”
With e-commerce at its all-time high, Unicommerce is uniquely positioned to provide e-commerce supply chain technology cloud solutions to help industry players of all sizes to manage their business efficiently. Established eight years ago, Unicommerce is a market leader processing over 20% of India’s e-commerce volumes in the country and works with leading online players across segments. The company processes 700k+ order items per day, amounting to US$ 2.5 Bn+ GMV for over 10,000 registered customers across India, Middle East and Southeast Asia.
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