Hansa Research launches IPLomania 2020 – A syndicated study to track brand performance during IPL

Sep 16 2020

 

The branding and advertisement scenario has undergone a complete overhaul during the past six months, and many more brands are now being marketed in the digital space. Now, with the IPL coming back, most brands must be eyeing to get themselves marketed during this period. We at Hansa Research, through our syndicated study IPLomania, delve in to how these brands can exploit the opportunity in a relatively new version of the IPL.

 

From a Marketing perspective, the revenue perception model will most certainly change … and brands can learn (and fine-tune their brand strategies) by recapturing the branding and advertising developments from IPL 2019.

The last edition of IPL (2019) saw some 120 brands being advertised on the platform. This year we are tracking all of those along with a few new brands that are expected to advertise in the 2020 edition. The current market dynamics have diversified the category pool that usually advertises on the IPL platform. New brands / categories will be on air this year due to the IPL being scheduled in close proximity of the festive season. With a plethora of categories – E-Commerce, FMCG, Auto, E-Wallets, Alcohol, Gaming, OTT, Paints, Real Estate, Education, Smartphones, Telecoms, Electronic, Banking, Wires, Social Media, Oral Care – the clutter would be the most difficult to break this year.

V Sudarshan, Sr Vice President, Hansa Research said, “IPL turns 13, and everything about the event this time is different. Cricket enthusiasts are all looking forward to the new season right in the middle of the festive season, with a brand new sponsor, in a foreign land. What remains the same is the passion and awe-inspiring participation from the brands, which ultimately makes IPL a grand essential sports platform for advertising in the country.”

IPLomania, with its consistent tracking of brands over the years, is uniquely poised to measure the returns on the advertising investments in terms of the recall of brands / ads. Since the research methodology has remained unchanged over the years, it is the only source of comparative analysis for brands.

Sudarshan also continued saying, “We have crossed our expectations this year from IPLomania in terms of Revenue” which not only brings in some positivity amidst the gloom, but also reiterates the fact that brands are not just spending on IPL but are also keen in understanding how the spends have helped them.


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Brands

ShareChat signs global music licensing deal with Times Music
Oct 01 2020 By Admin
  ShareChat, India’s leading social media venture, today announced that it has entered into an agreement with Times Music, one India’s leading music labels and music publishers, to license its music catalogue for both ShareChat and Moj. This will also include leading Punjabi Music catalog of Speed Records, which boasts largest market share in Punjabi music and has some of the top Punjabi Hits like ‘Lamberghini’,’ Mann Bharrya’ and many more.   The collaboration would enable ShareChat and Moj users to access an exhaustive library of Times Music & Speed Records to create content on the two platforms, bringing a more immersive experience.   Times Music is home to an iconic music library that represents Bollywood, Spiritual, Indie, Pop,Rock & other non-film music genres. More than 240 million users on ShareChat and Moj would now be able to explore the entire Times Music & Speed Records library, and add amazing new music to their own videos, making their creation more lively and enjoyable.    Berges Y Malu, Director, ShareChat said, “As an Indian social media platform with the largest set of active users, top tier talent and the most exhaustive music library, we are excited with Times Music joining us to elevate the social experiences of our community of users. Our partnership with Times Music is one such step to bolster our music library and give wings to our creator’s creativity.”   Mandar Thakur, COO, Times Music said, “Times Music’s partnership with ShareChat is the start of a new chapter. Times Music has always been digitally progressive and works with various partners across the globe for its music & artists to be heard worldwide. We commend ShareChat’s approach towards licensing music rights from content owners and artists for their platform and we wish this partnership our very best.”
Urban Company Launches New Low-pain Roll-On Waxing and Offers Free Upgrade
Oct 01 2020 By Admin
   As India’s mood slowly turns festive, Urban Company (formerly UrbanClap) – India and the UAE’s largest tech-enabled home services company – today announced the beginning of its 10th edition of the ‘Salon Spree’ sale. Opening on 30 September, the 9-day bonanza will have special offers and deals to attract female consumers.   With more Indians choosing salon services at home, the sale has been designed exclusively for women who prefer the safety of their homes for immediate salon needs. The Company will be offering free waxing, attractive facial packages and other deals such as free upgrade to low-pain roll on waxing as well as discounts on services such as spa at home. Past editions of the sale have received great response witnessing maximum requests from all top metros including Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, Pune as well as Jaipur and Chandigarh. This will be the first edition of Salon Spree for our newly launched cities including Bhubaneshwar, Indore, Nagpur, Surat, ahead of the October festive season.   Talking about the sale, Pratik Mukherjee, Director Marketing – Urban Company said, “In recent months, we have seen a 55% growth in consumers choosing salon services at home for various needs. As one of the flagship sale events on UC platform, Salon Spree has received an overwhelming pan-India response as more consumers prefer quality services from the safe confines of their homes. In the coming months, we will be announcing more such exciting new launches across categories, catering to the evolving consumer needs in the post-Covid world.”   The platform also introduced an early-access feature for users to enroll for Salon Spree to avail additional attractive offers and benefits. It saw 50,000 customers register for early VIP access at Salon Spree. Urban Company’s beauticians and professionals are equipped with face shields, masks & gloves ensuring maximum hygiene and safety for the customers. Urban Company currently offers services such as beauty and spa at home, cleaning, painting, plumbing, carpentry and appliance repairs in 18 Indian cities along with four international markets.    
NTPC Group companies recorded a double-digit growth of 13.3% in generation in 2nd Quarter of FY’ 20
Oct 01 2020 By Admin
  NTPC Group companies recorded a double-digit growth of 13.3% in generation in 2nd Quarter from July to September 2020, compared to the same period last year. Group generation in first half of the current financial year from April to September 2020, was 145.87 BU, higher by 0.4% than the same period last year. NTPC coal stations have maintained high Availability of 94.21 % during April to Sept’20 as against 90.26 % during the same period last year, demonstrating high levels of operational excellence. With a total installed capacity of 62.9 GW, NTPC Group has 70 Power stations comprising of 24 Coal, 7 combined cycle Gas/Liquid Fuel, 1 Hydro, 13 Renewables along with 25 Subsidiary & JV Power Stations. 
Hamdard Laboratories launches ‘Hamdard Instant Hand Sanitizer’
Oct 01 2020 By Admin
  Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, announces the launch of its hand sanitizer brand ‘Hamdard Instant Hand Sanitizer’. With this move, the company further expands its health and wellness product portfolio to offer herbal and highly moisturized sanitizer to address safety and hygiene requirements of users.    Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. The product is currently available in Lemon fragrance for a refreshing feeling on hands and has a shelf life of 24 months. The hand sanitizer offers on-the-go protection from germs and infection transferred from surfaces or human contact.      Commenting on the launch of Instant Hand Sanitizer, Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division) said, “Given the need for optimum hygiene requirement due to COVID spread, we find it crucial for us as a health and wellness brand to offer a trustworthy and effective hygiene solution. As the nation opens up, the launch of Hamdard Instant Hand Sanitizer addresses the need for a herbal-based solution which can be carried easily and keeps skin healthy.”   Hamdard Instant Hand Sanitizer is available in 50 ml, and 100 ml size that makes it a pocket friendly to carry round the time. The starting price of the product is INR 50 and is readily available across pharmacy stores, modern trade outlets and e-commerce platforms.   Hamdard Laboratories manufactures various Unani medicines that provide preventive, curative, and rehabilitative healthcare. The fundamentals of Unani diagnosis and treatment modalities are based on scientific principles and a holistic approach. Hamdard Laboratories is committed to making quality healthcare an affordable and accessible reality throughout the world.   

Digital

ShareChat signs global music licensing deal with Times Music
Oct 01 2020 By Admin
  ShareChat, India’s leading social media venture, today announced that it has entered into an agreement with Times Music, one India’s leading music labels and music publishers, to license its music catalogue for both ShareChat and Moj. This will also include leading Punjabi Music catalog of Speed Records, which boasts largest market share in Punjabi music and has some of the top Punjabi Hits like ‘Lamberghini’,’ Mann Bharrya’ and many more.   The collaboration would enable ShareChat and Moj users to access an exhaustive library of Times Music & Speed Records to create content on the two platforms, bringing a more immersive experience.   Times Music is home to an iconic music library that represents Bollywood, Spiritual, Indie, Pop,Rock & other non-film music genres. More than 240 million users on ShareChat and Moj would now be able to explore the entire Times Music & Speed Records library, and add amazing new music to their own videos, making their creation more lively and enjoyable.    Berges Y Malu, Director, ShareChat said, “As an Indian social media platform with the largest set of active users, top tier talent and the most exhaustive music library, we are excited with Times Music joining us to elevate the social experiences of our community of users. Our partnership with Times Music is one such step to bolster our music library and give wings to our creator’s creativity.”   Mandar Thakur, COO, Times Music said, “Times Music’s partnership with ShareChat is the start of a new chapter. Times Music has always been digitally progressive and works with various partners across the globe for its music & artists to be heard worldwide. We commend ShareChat’s approach towards licensing music rights from content owners and artists for their platform and we wish this partnership our very best.”
Urban Company Launches New Low-pain Roll-On Waxing and Offers Free Upgrade
Oct 01 2020 By Admin
   As India’s mood slowly turns festive, Urban Company (formerly UrbanClap) – India and the UAE’s largest tech-enabled home services company – today announced the beginning of its 10th edition of the ‘Salon Spree’ sale. Opening on 30 September, the 9-day bonanza will have special offers and deals to attract female consumers.   With more Indians choosing salon services at home, the sale has been designed exclusively for women who prefer the safety of their homes for immediate salon needs. The Company will be offering free waxing, attractive facial packages and other deals such as free upgrade to low-pain roll on waxing as well as discounts on services such as spa at home. Past editions of the sale have received great response witnessing maximum requests from all top metros including Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, Pune as well as Jaipur and Chandigarh. This will be the first edition of Salon Spree for our newly launched cities including Bhubaneshwar, Indore, Nagpur, Surat, ahead of the October festive season.   Talking about the sale, Pratik Mukherjee, Director Marketing – Urban Company said, “In recent months, we have seen a 55% growth in consumers choosing salon services at home for various needs. As one of the flagship sale events on UC platform, Salon Spree has received an overwhelming pan-India response as more consumers prefer quality services from the safe confines of their homes. In the coming months, we will be announcing more such exciting new launches across categories, catering to the evolving consumer needs in the post-Covid world.”   The platform also introduced an early-access feature for users to enroll for Salon Spree to avail additional attractive offers and benefits. It saw 50,000 customers register for early VIP access at Salon Spree. Urban Company’s beauticians and professionals are equipped with face shields, masks & gloves ensuring maximum hygiene and safety for the customers. Urban Company currently offers services such as beauty and spa at home, cleaning, painting, plumbing, carpentry and appliance repairs in 18 Indian cities along with four international markets.    
NTPC Group companies recorded a double-digit growth of 13.3% in generation in 2nd Quarter of FY’ 20
Oct 01 2020 By Admin
  NTPC Group companies recorded a double-digit growth of 13.3% in generation in 2nd Quarter from July to September 2020, compared to the same period last year. Group generation in first half of the current financial year from April to September 2020, was 145.87 BU, higher by 0.4% than the same period last year. NTPC coal stations have maintained high Availability of 94.21 % during April to Sept’20 as against 90.26 % during the same period last year, demonstrating high levels of operational excellence. With a total installed capacity of 62.9 GW, NTPC Group has 70 Power stations comprising of 24 Coal, 7 combined cycle Gas/Liquid Fuel, 1 Hydro, 13 Renewables along with 25 Subsidiary & JV Power Stations. 
Hamdard Laboratories launches ‘Hamdard Instant Hand Sanitizer’
Oct 01 2020 By Admin
  Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, announces the launch of its hand sanitizer brand ‘Hamdard Instant Hand Sanitizer’. With this move, the company further expands its health and wellness product portfolio to offer herbal and highly moisturized sanitizer to address safety and hygiene requirements of users.    Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. The product is currently available in Lemon fragrance for a refreshing feeling on hands and has a shelf life of 24 months. The hand sanitizer offers on-the-go protection from germs and infection transferred from surfaces or human contact.      Commenting on the launch of Instant Hand Sanitizer, Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division) said, “Given the need for optimum hygiene requirement due to COVID spread, we find it crucial for us as a health and wellness brand to offer a trustworthy and effective hygiene solution. As the nation opens up, the launch of Hamdard Instant Hand Sanitizer addresses the need for a herbal-based solution which can be carried easily and keeps skin healthy.”   Hamdard Instant Hand Sanitizer is available in 50 ml, and 100 ml size that makes it a pocket friendly to carry round the time. The starting price of the product is INR 50 and is readily available across pharmacy stores, modern trade outlets and e-commerce platforms.   Hamdard Laboratories manufactures various Unani medicines that provide preventive, curative, and rehabilitative healthcare. The fundamentals of Unani diagnosis and treatment modalities are based on scientific principles and a holistic approach. Hamdard Laboratories is committed to making quality healthcare an affordable and accessible reality throughout the world.   

OTT

ShareChat signs global music licensing deal with Times Music
Oct 01 2020 By Admin
  ShareChat, India’s leading social media venture, today announced that it has entered into an agreement with Times Music, one India’s leading music labels and music publishers, to license its music catalogue for both ShareChat and Moj. This will also include leading Punjabi Music catalog of Speed Records, which boasts largest market share in Punjabi music and has some of the top Punjabi Hits like ‘Lamberghini’,’ Mann Bharrya’ and many more.   The collaboration would enable ShareChat and Moj users to access an exhaustive library of Times Music & Speed Records to create content on the two platforms, bringing a more immersive experience.   Times Music is home to an iconic music library that represents Bollywood, Spiritual, Indie, Pop,Rock & other non-film music genres. More than 240 million users on ShareChat and Moj would now be able to explore the entire Times Music & Speed Records library, and add amazing new music to their own videos, making their creation more lively and enjoyable.    Berges Y Malu, Director, ShareChat said, “As an Indian social media platform with the largest set of active users, top tier talent and the most exhaustive music library, we are excited with Times Music joining us to elevate the social experiences of our community of users. Our partnership with Times Music is one such step to bolster our music library and give wings to our creator’s creativity.”   Mandar Thakur, COO, Times Music said, “Times Music’s partnership with ShareChat is the start of a new chapter. Times Music has always been digitally progressive and works with various partners across the globe for its music & artists to be heard worldwide. We commend ShareChat’s approach towards licensing music rights from content owners and artists for their platform and we wish this partnership our very best.”
Asha Negi and Ansh Bagri pair up in Hungama Play’s upcoming original romantic comedy show, Love Ka Panga
Sep 29 2020 By Admin
  Popular actors Asha Negi and Ansh Bagri will soon be seen together in Hungama Play’s upcoming original romantic comedy show, Love Ka Panga. Known for her roles in hit television and web shows like Pavitra Rishta and Abhay2, Asha Negi will be essaying the role of Neha, a modern, sophisticated girl from Delhi, on her way to enjoy a peaceful solo vacation. Ansh Bagri, who played key roles in Vellapanti, Dil Toh Happy Hai Ji and Days of Tafree will be seen playing Sumit, a desi, free-spirited Haryanvi boy. Shot in the scenic locales of Manali, the show is a modern take on love and romance.   Speaking about the show, Ansh Bagri said, “Love ka Panga takes you on a beautiful journey with these two characters in Manali. It is a light-hearted show with a high entertainment value and is sure to make the audience feel invested in its characters. It was a great experience to work with Asha. She is extremely dedicated and natural actor and we had a blast during the shoot in Manali. I hope the audiences enjoy the show as much as we enjoyed shooting.”   Directed by Nitesh Singh and produced by Abuzz Original, Love ka Panga will soon be available to stream on Hungama Play and partner networks.    
JioSaavn Podcast Week 2020: New Show Launches & Week-Long Celebration For Users & Creators
Sep 28 2020 By Admin
  JioSaavn, India’s largest music and audio streaming service, has been at the forefront of the podcasting trend, regaling millions of Indian listeners with stories from these prominent categories and more since early 2016.  2020 has seen the launch of some exciting developments for podcasts on JioSaavn, starting with the direct listing platform for creators: JioSaavn YourCast. This was followed by podcasts going live on the JioSaavn desktop site and most recently,  the launch of the new dedicated Podcast Homepage (currently Live on Android devices only) in an attempt to make podcasts more accessible to JioSaavn’s user base. Listeners can expect to discover new podcasts more with the help of a number of different recommendation modules such as ‘You Might Like” curated based on individual listening within this new Homepage.        Since launching Original programming, JioSaavn has developed well-known, category defining podcasts such as #NoFilterNeha, Kahaani Express, Mind Voice with RJ Balaji, Take 2 with Anupama and Rajeev, Bhai ke Raapchick Reviews and our original music podcast series Talking Music (live in 2 languages - Hindi and Punjabi). Expanding the depth and diversity of its audio streaming content, the platform has created over 200 hours of original content across genres. JioSaavn also identified that 43% of all podcast streams come from the originals suite with a maximum consumption of the Comedy, Film & Television, and Storytelling genres.  Exemplifying its commitment to expanding its content offering, JioSaavn clocked a 200x increase in its podcast catalog since 2019. The platform has partnered with popular international podcast monetization and distribution platforms including the BBC, Acast, Captivate, and Spreaker, through which it offers the technology for podcasters while unlocking a variety of distribution avenues. JioSaavn has also been focused on supporting creators and podcasters through monetization efforts. Earlier this year, the company also launched YourCast to empower independent podcasters with tech-led tools to have their stories on the platform and available to millions of users across the country.  As of September 2020, over 60% of users aged between 18 and 35 years old reported listening to podcasts weekly, while the storytelling and culture genre saw the strongest engagement with listeners in the 24 - 35 age bracket. Podcasts of JioSaavn have gained exemplary traction from metro cities such as Mumbai, Delhi, Bangalore, Ahmedabad and Kolkata as well as sub-metros like Patna, Lucknow, Jaipur, and Bhopal. It is interesting to note that podcast streams from Maharashtra & Uttar Pradesh accounted for 25% of all the podcast streams in 2020.  Building on this momentum, and celebrating International Podcast Week, JioSaavn has unveiled a slate of new podcasts that will be introduced to listeners during the week.  Holistic Lifestyle with Neha Ranglani is a mini wellness audio show of five-minute episodes that blends fitness with fun to let listeners lead a healthier and happier life – both physically and mentally.  Bas Yun Hi is a deep-dive into ever-growing human desires. Hosted by one of the JioSaavn Podcast Hunt Winners from earlier in the year, Priyam Gaur, Bas Yun Hi will launch on October 2nd. Short Mein Samjha Na simplifies GenZ lingo to help the youth keep up with the fast-paced world in a fun format. The Culture and Arts show is hosted by the second winner of the JioSaavn Podcast Hunt - Aparna Upadhyay. The show launches on September 30th. Gunaah: Apradh ki Sachhi Kahaniyan, launching 1st October is a thrilling, action-packed true-crime podcast replete with murder mysteries, serial killers, missing person cases, and more.   To commemorate International Podcast Week, JioSaavn will also host a 2-day digital event that will cover several aspects of podcast creation and consumption in the Indian context. Day 1, which is 29th September, will feature MasterClass: Podcast 101, an essential guide to creating great content for podcasts with a Q&A for aspiring podcasters. This will be followed by a panel discussion themed ‘An Experiment No Longer: Indian Podcasting Here To Stay’ with Mae Thomas, Founder of Maed in India and the podcast of the same name, Lakshya Datta, Founder & CEO of Launchora and host of Tumne Kisi Se Kabhi Pyaar Kiya Hai? & Umeed Factory and Indu Shekhar Sinha - Head Of Business Development, Asia Pacific, BBC World Service. The panel will be moderated by Aditya Kuber, Co-Founder - IdeaBrew Studios. The discussion will entail how the biggest names of the podcasting industry made it big, and what the future holds for Podcasting in the country. The event will culminate with a fireside chat ‘All Ears On India - The Potential of a Billion Listeners’ discovering how podcasters can augment their content to cater to the billion-strong consumer market for podcasts in India. Ishani Dasgupta, Lead of Podcast Partnerships at JioSaavn will speak with Joanna Aveillan, International Expansion Manager at Acast, an international podcast monetization and distribution platform. With diversified new content and an in-depth overview of the Indian podcasting industry, the International Podcast Week will witness JioSaavn consolidating its leadership position in the vast and fast-growing digital audio streaming space in India.
Varun ‘Choocha’ Sharma wants to find out ‘Sabse Funny Kaun?’
Sep 28 2020 By Admin
  Looking for a quick fix to perk you up? Flipkart Video’s latest show ‘Sabse Funny Kaun?’ promises to provide some much needed comic relief. Delivering your daily dose of rib-tickling entertainment will be Bollywood star Varun Sharma who will play a dual role as host and mentor on this show. Just like his film characters, Varun’s hilarious commentary will have you laughing off your chair. Launching today, ‘Sabse Funny Kaun?’ is an interactive comedy show with 10-minute episodes airing each day on the Flipkart app. The show will feature 10 talented comedians from across the country including experienced artists like Dr. Bhuvaneshwari Ameta, Monica Murthy, Aariz Saiyed, Satyapal Landge, Inder Sahani, and Gourav Mahna. Every episode will see two participants go head to head, dishing out jokes across an array of genres such as topical, sketch, hasya kavita, and alternative comedy to name a few. Each performance by the contestants will be judged solely by the audience. Varun Sharma has come a long way, winning multiple awards for his performance as ‘Choocha’ in Fukrey and charming the hearts of millions as ‘Sexa’ in Chhichhore. “It makes me really happy when people refer to me as ‘Choocha’ or ‘Sexa’ instead of my name. It’s a blessing for any actor to be recognized by the names of the character they portray. I am truly thankful to the audience for showering so much love and I’m happy to be back to entertain them. As an actor whose forte is comedy, people are always looking for you to crack them up and I am eager to give people that opportunity as the host of ‘Sabse Funny Kaun?’. It’s great to have a brand like Flipkart Video providing this platform for budding comedians. With such a talented host and amazing contestants on the show, kya aap hasne ke liye tayyar hain?” said Varun Sharma, who is excited to bring forth his comic timing and melancholic satire that he excels in. What’s in it for the audience? Apart from enjoying the hilarious performances amplified by Varun’s witty comments, the audience gets to vote for their favourite contestant each day. Who moves on to the next round will depend solely on the users' votes on the flipkart app, giving them the power to eventually decide who wins the title of ‘Sabse Funny Kaun’. Users also stand a chance to win exciting rewards each day if they have voted for the majority choice. ‘Sabse Funny Kaun?’ by Flipkart Video is now live on the Flipkart app. Users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage. To know more about the show: https://www.youtube.com/watch?v=UfyTEYNyjq8 You can access the show on the Flipkart App here: https://dl.flipkart.com/dl/videos/dp?id=1000246   You can download the Flipkart App here: https://play.google.com/store/apps/details?id=com.flipkart.android&hl=en_IN https://apps.apple.com/in/app/flipkart-online-shopping-app/id742044692

Social Media

ShareChat signs global music licensing deal with Times Music
Oct 01 2020 By Admin
  ShareChat, India’s leading social media venture, today announced that it has entered into an agreement with Times Music, one India’s leading music labels and music publishers, to license its music catalogue for both ShareChat and Moj. This will also include leading Punjabi Music catalog of Speed Records, which boasts largest market share in Punjabi music and has some of the top Punjabi Hits like ‘Lamberghini’,’ Mann Bharrya’ and many more.   The collaboration would enable ShareChat and Moj users to access an exhaustive library of Times Music & Speed Records to create content on the two platforms, bringing a more immersive experience.   Times Music is home to an iconic music library that represents Bollywood, Spiritual, Indie, Pop,Rock & other non-film music genres. More than 240 million users on ShareChat and Moj would now be able to explore the entire Times Music & Speed Records library, and add amazing new music to their own videos, making their creation more lively and enjoyable.    Berges Y Malu, Director, ShareChat said, “As an Indian social media platform with the largest set of active users, top tier talent and the most exhaustive music library, we are excited with Times Music joining us to elevate the social experiences of our community of users. Our partnership with Times Music is one such step to bolster our music library and give wings to our creator’s creativity.”   Mandar Thakur, COO, Times Music said, “Times Music’s partnership with ShareChat is the start of a new chapter. Times Music has always been digitally progressive and works with various partners across the globe for its music & artists to be heard worldwide. We commend ShareChat’s approach towards licensing music rights from content owners and artists for their platform and we wish this partnership our very best.”
Bumble has partnered with India Film Project to present a power-packed series of virtual workshops, starting 3rd October
Sep 30 2020 By Admin
    Developed exclusively for the Bumble Community, ‘Femmes in Film’ is a series of virtual workshops to be hosted by renowned women artists including Sayani Gupta, Aranya Johar, Kanika Dhillon and Anjali Menon. These weekly workshops will focus on acting, screenwriting, storytelling, and filmmaking. The first Femmes in Film session will be conducted on Saturday, 3rd October 2020 by actor Sayani Gupta on ‘Getting into Character’. To attend the workshop, download Bumble, match with the India Film Project profile on the Date, Bizz or BFF modes and apply to book a spot.    Other discussions in the series are: ·“Pitch perfect poetry” by Aranya Johar - 10th October ·“The art of character development” by Kanika Dhillon - 17th October ·“Things they don’t teach you at film school” by Anjali Menon - 24th October  
KIKO TV, the latest Made in India App introduces two new features!
Sep 24 2020 By Admin
     KIKO TV, which is India’s first AI-based short video E-Commerce & Entertainment platform launched recently amidst the pandemic after the anti-China sentiments has launched two exciting new features. The interactive entertainment video-based app will now allow users to shop within the app while enjoying the content. While viewing the videos, the users can also like and share the videos, to earn currency to shop within the app. This currency is called COINS and can be redeemed for goodies from the app! KIKO TV has also launched in-app gaming wherein the users can play games in the app to earn coins. With more and more apps being pulled off the play store, KIKO TV came up with this feature to fill the void in the market. These features have been open-heartedly welcomed by the public and in the first phase itself, the platform has witnessed a tremendous response. Available on both Android and iOS, the app has crossed 100k downloads, with a daily increase in the active users by 12%. It has signed up more than 50 merchants on the app and grossed annualized GMV of Rs.3.5 crores within a month of launch. Speaking on the new features, Neeta, CSO at KIKO TV said, “We at KIKO TV are in constant lookout to offer more to our users and provide entertainment. These new features are the first of more to come and we are sure our users would enjoy them.” Currently, KIKO TV offers more than 75,000 videos of different genres like comedy, workout, travel, food, educational, fashion & makeup, and product reviews.   Link to the app: ​ Android: https://play.google.com/store/apps/details?id=com.toch.kikotv iOS: https://apps.apple.com/us/app/id1525863782  
MX TakaTak goes from 0 to 1 Billion daily video views in 1 month
Sep 09 2020 By Admin
  Home grown short video app MX TakaTak has created quite a frenzy since its launch, emerging as the go to destination for content creators in India. While there is no doubt about the rising popularity of short video apps, MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from 0 to 1 billion+ only within a month of its existence. MX Takatak, in this short span, has also garnered over 10mn daily active users and 45mn monthly active users with the average time spent per user per day being 20 min per user, and generating daily 1 Billion+ video views and 100+ video views per user.   Vivek Jain, COO – MX Player elaborated saying, “Be it nurturing the talent of the young influencers who are associated with us, curating personalized content buckets that millions of users are watching on the app or the advertisers who come onboard to reach out to segmented audiences – MX Takatak has something to offer everybody. We’re overwhelmed by the response the platform has received and we look forward to scaling new heights from here on.”   ‘MX TakaTak’ provides a world-class home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording and much more to its digital superstars. Currently, it hosts the largest number of 1Mn+ digital influencers including audience favourites such as Gima Ashi, Manjull Khattar, Somya Daundkar, Khusi Punjaban and Ayush Yadav who have all chosen to be a part of the app. Additionally, a lot of community influencers such as Neetu Bisht and Lakhan Pratap Singh have also joined the app.   The app enjoys a 4.1 Star Rating on Google Play and ranks number 1 in the top free apps category on iOS. It offers short form content across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more.

Agencies

The One Club Announces Global Finalists For Young Guns 18
Oct 01 2020 By Admin
  The One Club for Creativity, the world's foremost non-profit organization to support and celebrate the creative community, has announced the 83 global finalists hailing from 19 countries for the prestigious Young Guns 18 competition, celebrating international creative professionals age 30 or younger.   The complete list of Young Guns 18 finalists can be viewed here.   Young Guns is the industry’s only international, cross-disciplinary, portfolio-based awards competition that identifies today’s vanguard of young creatives.  Submissions were received from more than 40 countries and judged by the diverse jury of 82 top creatives -- about half of whom are past YG winners -- from 32 countries.    This year’s winners will be announced at a special online event on Wednesday, November 18, 2020, details to be announced shortly.   All Young Guns winners will receive a unique version of the iconic Young Guns Cube, designed exclusively for this year’s incoming class, and have their permanent profile page added to the Young Guns website.  Winners also receive a complimentary one-year One Club for Creativity membership, permanent membership in the Young Guns network, a chance to be featured in Young Guns events and an assortment of career-boosting opportunities from Young Guns sponsors.   Young Guns 18 branding and design of the Cube award itself is recreated each year by a past Young Gun winner.  This year’s YG18 branding and award are designed by CONTINO, New York, founded by creative director and YG9 winner Jon Contino.      Levine/Leavitt Artist In Residence Award For the seventh consecutive year, international artists management agency and Young Guns sponsor Levine/Leavitt will bestow one talented winner with the Artist In Residence Award.   The honor is presented annually to a newly crowned Young Gun whose body of work truly stands out, as judged by an advisory board of industry professionals across a range of disciplines.  The winner receives a full year of professional development, guidance and mentorship from Levine/Leavitt to help advance their career.     Young Guns 18 and other One Club activities are made possible in part through the generous support of sponsors including CONTINO, Levine/Leavitt and Shutterstock. 
RSH Global Private Limited assigns its Media Mandate to Madison
Oct 01 2020 By Admin
  RSH Global, a leading Indian skincare company today announced that it has appointed Madison Media as the Media Agency of Record (AOR) for their flagship brand ‘Joy’ & their men’s grooming brand ‘X-Men’. The account was awarded to them following a multi-agency pitch. Madison Media will be responsible for the entire media mandate including print, television, radio, outdoor and digital.  Joy Personal Care is one of the major brands in the skincare industry of our country. The brand offers quality skincare products at an affordable price point with key markets in the Hindi heartland. They’re also in the process of sprucing up new markets starting with West Bengal and Maharashtra. The brand recently signed Kriti Sanon as the brand ambassador for its facewash category and unveiled their new campaign for their Lemon & Charcoal Facewash. Sunil Agarwal, Chairman, RSH Global Private Limited said, “I welcome Sam, Vikram and the entire Madison team for partnering with us to handle our media & digital mandate. I’ve been very impressed with the kind of work they’ve done for many Indian brands over the last two decades and I’m confident they’ll play an instrumental role in the rapid growth of the brand and the business.” Poulomi Roy, Chief Marketing Officer, RSH Global Private Limited added, “We are happy to have Madison as a partner in our journey to strengthen our position in key markets and explore new geographies. We are confident that with the ever-changing media scenario, Madison with their experience and in - depth understanding of the consumers of our country will be able to develop a robust media & digital strategy for our brand and add momentum to all our marketing initiatives.” Sam Balsara, Chairman, Madison World said “I am super excited to partner with RSH Global, an ambitious personal care company operating successfully in the tough personal care segment with ambitious plans to help them meet their growing ambition, with Madison’s experience and expertise.” Vikram Sakhuja, Group CEO Media & OOH, Madison Media said “It’s a big win for Madison coming out of Kolkata. RSH Global is expanding its business and we’re happy to be their choice when it comes to their Media agency. Looking forward to a growth-filled partnership.”
Dell chooses VMLY&R as its lead creative agency in India
Sep 29 2020 By Admin
    Dell has appointed the brand experience agency VMLY&R as its lead creative agency in India for both the Consumer and Small business portfolio. The mandate was won after a keenly contested pitch. The move indicates Dell’s intent to adopt a post-digital mindset towards marketing. As the lead agency, VMLY&R will go beyond traditional creative agency duties to create an overarching Connected Consumer Experience for Dell, which will span the entire width from mainline, digital & social communications, platforms & experiences and data.   Commenting on the appointment, Ritu Gupta, Director- Marketing, Dell said,  With the evolved customer journey and changing purchase behaviour it was important to select the agency that brings capabilities in elevating connected consumer experience.   Anil K Nair- Chief Executive Officer, VMLY&R India had this to say on winning the Dell mandate, “We live in an ever-evolving world, where decades of digital adoption has now been compressed into a few months. It poses a great opportunity for an iconic brand like Dell to be portal; connecting them to various aspects of their lives and they get to live, learn, walk and play. The mandate for VMLY&R India is to think beyond the obvious and focus on a superior and seamless customer experience.”   VMLY&R handles the Dell Technologies brand globally, in a multi-faceted relationship that includes brand strategy and creative, martech, customer experiences, social strategy/content, and thought leadership.
Reebok India and 22feet Tribal Worldwide launch the new ‘Classic Leather Legacy’ with #WriteYourLegacy campaign
Sep 29 2020 By Admin
  Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a new version of the iconic shoe, Classic Leather – ‘Classic Leather Legacy’, in a nationwide callout to creative artists. Hosted on Reebok Classic India official Instagram handle, #WriteYourLegacy campaign reached over 100,000 users organically within a span of 10 days.   Since its launch in the 1980’s, Reebok’s Classic Leather shoe has seen multiple iterations, but has still managed to hold on to its charm. Given the shoe’s legacy, 22feet Tribal Worldwide built the campaign on the thought of how one would write their legacy. The idea was brought to life with a ‘Digital Art Slam’ contest announcement by renowned artists and celebrities such as Katrina Kaif, who encouraged artists to create something that they want to be remembered by.   The brief was to get inspired by the shoe, create an artwork and describe the story around it. Artists from across the country unleashed their creative prowess and the contest received an overwhelming response from over 500 Indian artists. The Digital Art Slam contest was concluded with an announcement of the top 10 illustrations on Reebok Classic India Instagram page, which were selected as contest winners and won a pair of Classic Leather Legacy with the top 3 winners getting featured on the official page.   Talking about the campaign, Debashish Ghosh, National Creative Director, 22feet Tribal Worldwide said, “It’s a common truth that people value the overall experience a brand offers as much as the product itself. As Reebok Classic Leather Legacy has serious street creds, this initiative to tap into the culture was always meant to happen. The collaboration with popular artists and the larger creative community to tell a story about the iconic shoe using their artwork was exhilarating. They created some beautiful pieces and by the looks of it, pretty much wrote their own legacy."   Make sure to check out some cool artworks by the artists @reebokclassicindia   Brand Credits: Kanika Nijhawan, Himanshi Tandon, Nihaar Kuthiala, Kunal Singh, Nikita Arya, Malaika Nangia   Agency Credits: Creative: Debashish Ghosh, Kshitij Rishishwar, Rukmini Sengupta Design: Aashima Thakran, Rahul Sahu Business: Vishal Mehra, Muskan Agarwal, Devika Kaushal, Vivian Albert