Nov 25 2021
Instilling positive awareness on road safety and safe driving habits in the city, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Delhi Traffic Police celebrated 7th anniversary of the Traffic Training Park at Baba Kharak Singh Marg, Connaught Place, New Delhi in the august presence of Sh. Umesh Bhardwaj (Assistant Commissioner of Police, Road Safety Cell, Delhi Traffic Police).
In November 2014, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) in association with Delhi Traffic Police inaugurated second traffic training park in New Delhi. Based on the mini-city concept, the traffic park simulates real road conditions like traffic signals, zebra crossings and speed breakers etc.
Driving road safety awareness in the city, Honda 2Wheelers India announced that through its daily trainings for all age groups, it has educated over 1.5 Lac people of New Delhi (more than 1 Lac kids and 50,000 new and existing riders including both male and females) since its inception.
Sharing his insights into the impact of the Traffic Training park at Baba Kharak Singh Marg, New Delhi, Sh. Umesh Bhardwaj, Assistant Commissioner of Police, Road Safety Cell, Delhi Traffic Police said, “Seven years ago, Delhi Traffic Police in collaboration with Honda Motorcycle & Scooter India Pvt. Ltd. inaugurated a traffic training park at BKS Marg in Delhi to drive road safety education. Ever since its start, HMSI’s road safety instructors and Delhi Traffic Police are conducting daily awareness sessions on road rules and safe road habits to build a culture of safety for all road users - be it a rider, pillion, or even a small child crossing a zebra crossing. We are delighted to celebrate the 7 years of association with HMSI and look forward to further spreading the culture of safe riding in the city.”
Elaborating on spreading road safety awareness Mr. Prabhu Nagaraj, Senior Vice President - Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd said, “For HMSI, spreading Road Safety awareness to all age groups has always been top priority. In November 2014, we initiated one more Traffic Training park project in New Delhi with the full support of Delhi Traffic Police. Today, we are delighted to share that the traffic training park at Baba Kharak Singh Marg has educated over 1.5 lac people of the city – from 5 year-old children who will be the riders of tomorrow to existing riders, while empowering new female riders journey to become independent riders. Moving forward in the new normal, we continue to cultivate healthy road safety manners through our digital outreach program Honda Road Safety E-Gurukul.”
Honda Motorcycle & Scooter India Pvt. Ltd’s CSR commitment towards Road Safety:
For Honda globally, road safety comes first. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Today HMSI’s road safety awareness initiative has already spread to over 41 lac Indians. Its team of skilled safety instructors conduct daily programmes at its 10 adopted traffic parks across India and 7 Safety Driving Education Centres (SDEC).
Not only this, all 1000+ dealerships of HMSI across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given pre-delivery safety advise (PDSA) before they start riding at every dealership across India.
Additionally, ensuring that learning doesn’t stop in the New Normal, HMSI started the digital road safety education initiative - Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized 6 lac+ Indians on importance of being aware & responsible road users.
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