Dec 01 2020
Every year December 1 is observed as World AIDS Day to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness.
India’s largest condom selling brand, Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a larger responsibility of educating people to use condoms, no matter what brand you use.
The campaign highlights the importance of using condoms to fight against HIV and at same time communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex.
In India, people are either shy, or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy.
Joy Chatterjee, DGM, Mankind Pharma said, “Through this campaign the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to just "Use A Condom" to avoid AIDS and when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners”.
Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!
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