MCX and Nihilent Technologies partners with Times OOH to showcase real-time cricket updates on their digital screens at T2, Mumbai Airport.

Apr 15 2021

 

 

With the beginning of the most favorite sporting event of the year, Times OOH a prominent OOH player at Airport and a leader in DOOH media has come up with an innovative offering showcasing real-time cricket score updates on the digital screens at, Mumbai Airport. Live cricket score updates will offer air travellers their cricket fix whilst moving from one destination to another and also offer high brand recall. Sponsoring cricket updates is growing strongly year on year and this year MCX and Nihilent Technologies have pioneered to sponsor the cricket content at T2, Mumbai Airport. This similar activation offering is available on all Times OOH digital screens across other airports and Metro. 

The content showcases real-time score updates, team standings, and upcoming matches. The Digital screen is divided into a 70:30 ratio where 70% will be for content and 30% for the brand’s Ad or logo.

Sumit Chadha, Business Head, Mumbai Airport - Times OOH says, “This is a most wanted sports program for we Indians. It is a 50-55 days event capturing millions of eyeballs. The Indian consumers like to track matches while they are on the move and our properties offer high dwell time to premium audiences. This Innovatively designed content attracts attention along the travel path. The real-time cricket score update and fixtures on the digital screens provide compelling content to travelers. It is indeed a great brand connect and offers a high brand recall. So, brands must take advantage of this opportunity.”

Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.

 


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Digital

PFC organises Covid-19 vaccination camp, 556 people vaccinated
May 11 2021 By Admin
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Elephant Design Enhances Its Leadership Team
May 11 2021 By Admin
  With branding playing significant role in the new normal, Elephant Design, India’s pioneering design agency, is all set to further augment its teams across multiple locations.    Nidhi Isaac, alumna of School of The Art Institute Chicago joins Elephant Design as Director - Brand & Design after nearly 15 years of experience across roles and organizations in USA and India. Nidhi previously worked as the Design Director at Idiom Design and Consulting before joining Elephant. Sharing more about her new role Nidhi said, “I see this as an exciting opportunity to create meaningful transformations for brands and businesses, providing immense value for the new Indian consumer.”   Kedar Parundekar, alumnus of Schulich School of Business (Canada) who has been with Elephant Design leading Business Development for seven years, has been elevated to the position of Vice President - Business & Strategy. He will continue to strengthen the strategy practice apart from leading Business Development as well as Research and Insights teams. Speaking about his new role, Kedar commented, " It’s an honour to have been a part of Elephant's growth story till now. The last few years have been filled with some really exciting work. I am looking forward to helping build a strong team of creative professionals & thought leaders at Elephant to be able to strengthen our strategic offering even further.   Talking about future plans of the company, Ashwini Deshpande, Co-founder Director Elephant, said “True to my word at the start of the pandemic, we have become location agnostic in the real sense, and I am taking the liberty to hire exceptional talent irrespective of where they work from. I am very excited to welcome Nidhi who comes with rich experience in service design & brand architecture consulting across multiple business segments. Kedar is an asset to our organisation and his new role will give him more flexibility to create pathbreaking strategies. But we are not done yet …expect to hear about further augmentation soon!”   With 32 years of unparalleled experience, Elephant is a top-ranked design-led strategic consultancy that collaborates with organizations to develop meaningful and sustainable brands.   
Paytm COVID-19 Vaccine Finder crosses 1.5 million unique users, new features enable real-time discovery and booking of vaccine slots
May 11 2021 By Admin
  Paytm today announced that over 1.5 million citizens have registered for the COVID-19 Vaccine Finder on its Mini App store. The platform helps citizens to check the availability of slots for a specific date by individually entering different PIN codes or district details along with age group (18+ or 45+). The company said that it has now launched more advanced filtering options for its Vaccine Finder that help the user to generate personalised leads including information such as the type of vaccine available and the fee charged for it. The Vaccine Finder helps citizens research between Covishield, Covaxin & decide on the best suitable option for them. The Vaccine Finder is now available in 11 regional languages enabling almost everyone across the country to seamlessly book slots for vaccination. It has witnessed users from over 730 plus districts registering to find vaccine slots. The company said that over the last few days the vaccine service has empowered citizens across the country to book slots, enabling maximum numbers of citizens to initiate the process of getting vaccinated in a timely manner. Paytm spokesperson said, "We are extremely humbled by how our vaccine finder is helping citizens book slots in a timely manner. With the right use of technology and strategy put in place by authorities, we are optimistic about steering our country clear of the second wave of the pandemic. We believe that with the combined efforts of Government, organizations, and citizens, we are on the right track to recovery."
Flipkart to strengthen grocery infrastructure to cater to customer safety and demand across India
May 11 2021 By Admin
   Flipkart today announced the strengthening of its grocery supply chain infrastructure across the country. Through this effort, the company will strengthen its capabilities to provide its customers safe and seamless access to order daily essentials through quick and contactless doorstep delivery.    Towards this effort, Flipkart plans to step up supply chain infrastructure for its grocery business and add over 8 lakh square feet of space through 5 new fulfilment centres over the next three months. With this additional infrastructure, the marketplace will bring the ease of online grocery shopping to more users across the country.   Flipkart Grocery offers over 7,000 products across 200+ categories - ranging from daily household supplies, staples, snacks & beverages, confectionery, personal care, and much more. Flipkart’s grocery offering is backed by an intuitive user experience through voice-enabled shopping for groceries, credit offerings and open box deliveries.   With the current grocery fulfilment centre network spread across Delhi, Mumbai, Bangalore, Chennai and Hyderabad, among other cities, Flipkart serves close to 64,000 orders a day. This has also created thousands of direct and indirect job opportunities, leading to a boost in employment and the economy. Sustained growth in Flipkart’s grocery business is giving a boost to the local food processing industry, resulting in the massive support to the Indian agriculture and small & medium farmers.    Smrithi Ravichandran, Vice President - Grocery, Flipkart, said, “During these challenging times, e-commerce has emerged as a safe means of making purchases. Customer safety is at the centre of the Flipkart group’s efforts and our new grocery supply chain infrastructure will help us serve more customers in the country who can order daily essentials seamlessly and avail of contactless delivery. We are also continuously engaging with brand and marketplace partners to ensure stock availability across the country.”   Last month, Flipkart also expanded its hyperlocal service Flipkart Quick to six new cities - Delhi, Gurgaon, Ghaziabad, Noida, Hyderabad and Pune - to provide consumers access to order daily essentials such as fruits and vegetables and get delivery within 90 minutes. Building a resilient and inclusive agri-supply chain is a key pillar of Flipkart’s growth agenda, and the company’s fresh produce sourcing boosts farmer livelihoods and the local food processing industry through enhanced market linkages. At Flipkart, the safety of customers and employees is its utmost priority while meeting customers’ requirements by delivering at their doorstep through a safe and sanitised supply chain. By delivering to customers across the country, thousands of delivery heroes have been able to keep customers safe by reducing the need for them to step out of their homes to buy products. At the same time, Flipkart has been able to help lakhs of sellers/MSMEs keep their businesses operational by offering a lively marketplace for them to sell their products, in the process creating lakhs of jobs. Flipkart continues to follow the highest safety and SOPs developed and institutionalised over the last several months. 

Brands

Elephant Design Enhances Its Leadership Team
May 11 2021 By Admin
  With branding playing significant role in the new normal, Elephant Design, India’s pioneering design agency, is all set to further augment its teams across multiple locations.    Nidhi Isaac, alumna of School of The Art Institute Chicago joins Elephant Design as Director - Brand & Design after nearly 15 years of experience across roles and organizations in USA and India. Nidhi previously worked as the Design Director at Idiom Design and Consulting before joining Elephant. Sharing more about her new role Nidhi said, “I see this as an exciting opportunity to create meaningful transformations for brands and businesses, providing immense value for the new Indian consumer.”   Kedar Parundekar, alumnus of Schulich School of Business (Canada) who has been with Elephant Design leading Business Development for seven years, has been elevated to the position of Vice President - Business & Strategy. He will continue to strengthen the strategy practice apart from leading Business Development as well as Research and Insights teams. Speaking about his new role, Kedar commented, " It’s an honour to have been a part of Elephant's growth story till now. The last few years have been filled with some really exciting work. I am looking forward to helping build a strong team of creative professionals & thought leaders at Elephant to be able to strengthen our strategic offering even further.   Talking about future plans of the company, Ashwini Deshpande, Co-founder Director Elephant, said “True to my word at the start of the pandemic, we have become location agnostic in the real sense, and I am taking the liberty to hire exceptional talent irrespective of where they work from. I am very excited to welcome Nidhi who comes with rich experience in service design & brand architecture consulting across multiple business segments. Kedar is an asset to our organisation and his new role will give him more flexibility to create pathbreaking strategies. But we are not done yet …expect to hear about further augmentation soon!”   With 32 years of unparalleled experience, Elephant is a top-ranked design-led strategic consultancy that collaborates with organizations to develop meaningful and sustainable brands.   
Paytm COVID-19 Vaccine Finder crosses 1.5 million unique users, new features enable real-time discovery and booking of vaccine slots
May 11 2021 By Admin
  Paytm today announced that over 1.5 million citizens have registered for the COVID-19 Vaccine Finder on its Mini App store. The platform helps citizens to check the availability of slots for a specific date by individually entering different PIN codes or district details along with age group (18+ or 45+). The company said that it has now launched more advanced filtering options for its Vaccine Finder that help the user to generate personalised leads including information such as the type of vaccine available and the fee charged for it. The Vaccine Finder helps citizens research between Covishield, Covaxin & decide on the best suitable option for them. The Vaccine Finder is now available in 11 regional languages enabling almost everyone across the country to seamlessly book slots for vaccination. It has witnessed users from over 730 plus districts registering to find vaccine slots. The company said that over the last few days the vaccine service has empowered citizens across the country to book slots, enabling maximum numbers of citizens to initiate the process of getting vaccinated in a timely manner. Paytm spokesperson said, "We are extremely humbled by how our vaccine finder is helping citizens book slots in a timely manner. With the right use of technology and strategy put in place by authorities, we are optimistic about steering our country clear of the second wave of the pandemic. We believe that with the combined efforts of Government, organizations, and citizens, we are on the right track to recovery."
Flipkart to strengthen grocery infrastructure to cater to customer safety and demand across India
May 11 2021 By Admin
   Flipkart today announced the strengthening of its grocery supply chain infrastructure across the country. Through this effort, the company will strengthen its capabilities to provide its customers safe and seamless access to order daily essentials through quick and contactless doorstep delivery.    Towards this effort, Flipkart plans to step up supply chain infrastructure for its grocery business and add over 8 lakh square feet of space through 5 new fulfilment centres over the next three months. With this additional infrastructure, the marketplace will bring the ease of online grocery shopping to more users across the country.   Flipkart Grocery offers over 7,000 products across 200+ categories - ranging from daily household supplies, staples, snacks & beverages, confectionery, personal care, and much more. Flipkart’s grocery offering is backed by an intuitive user experience through voice-enabled shopping for groceries, credit offerings and open box deliveries.   With the current grocery fulfilment centre network spread across Delhi, Mumbai, Bangalore, Chennai and Hyderabad, among other cities, Flipkart serves close to 64,000 orders a day. This has also created thousands of direct and indirect job opportunities, leading to a boost in employment and the economy. Sustained growth in Flipkart’s grocery business is giving a boost to the local food processing industry, resulting in the massive support to the Indian agriculture and small & medium farmers.    Smrithi Ravichandran, Vice President - Grocery, Flipkart, said, “During these challenging times, e-commerce has emerged as a safe means of making purchases. Customer safety is at the centre of the Flipkart group’s efforts and our new grocery supply chain infrastructure will help us serve more customers in the country who can order daily essentials seamlessly and avail of contactless delivery. We are also continuously engaging with brand and marketplace partners to ensure stock availability across the country.”   Last month, Flipkart also expanded its hyperlocal service Flipkart Quick to six new cities - Delhi, Gurgaon, Ghaziabad, Noida, Hyderabad and Pune - to provide consumers access to order daily essentials such as fruits and vegetables and get delivery within 90 minutes. Building a resilient and inclusive agri-supply chain is a key pillar of Flipkart’s growth agenda, and the company’s fresh produce sourcing boosts farmer livelihoods and the local food processing industry through enhanced market linkages. At Flipkart, the safety of customers and employees is its utmost priority while meeting customers’ requirements by delivering at their doorstep through a safe and sanitised supply chain. By delivering to customers across the country, thousands of delivery heroes have been able to keep customers safe by reducing the need for them to step out of their homes to buy products. At the same time, Flipkart has been able to help lakhs of sellers/MSMEs keep their businesses operational by offering a lively marketplace for them to sell their products, in the process creating lakhs of jobs. Flipkart continues to follow the highest safety and SOPs developed and institutionalised over the last several months. 
ABP Majha leaves no stone unturned in ensuring safety at the workplace
May 11 2021 By Admin
    As Covid-19 cases see a steep rise across the country, ABP Majha, has been laser-focused on strengthening occupational safety and health, adjusting work arrangements, and providing access to health care and paid leaves to all its employees, to tackle this new wave effectively. The channel has put certain standard operating procedures (SOPs) in place, to ensure smooth operations and well-being of all its employees.   Just like last year, ABP Majha has various safety protocols in order such as work from home, reduced working hours, regular sanitization of the premises, etc. The channel has been strategically managing its newsrooms through a systemic division within production and editorial teams to reduce the risk of contagion. As per this system, two mutually exclusive groups have been formed that work in the office, on an alternate week basis.   Due to the prevailing COVID-19 situation in Maharashtra, ABP Majha is also currently exploring how active teams can stay in nearby hotels, provided the employees are comfortable with it. Similarly, employees working within the office are encouraged not to visit refreshment joints outside office during duty hours, to reduce the risk of exposure. All employees are being provided with conveyance services in light of the unavailability or increased risk in commuting via public transport. Furthermore, reporters do not visit newsrooms at all as they are continuously out in the field. In fact, specific reporters and cameramen are part of a fixed unit so they don’t expose different people on different days. ABP Majha is encouraging certain teams like the Digital Team to work from home by supporting them in myriad ways.   In addition to these measures, ABP Network has also pledged to get all its employees (across all regions) vaccinated at the earliest. At ABP Majha, a large number of people have already been vaccinated from the editorial and operations team and the rest will follow as well.  On this development, Mr. Avinash Pandey, CEO, ABP Network said, “Just like last year, when the threat of COVID-19 became known, we took numerous steps to ensure the safety of all our employees. While COVID-19 was uncharted territory then, this time, we are more aware and prepared to tackle this situation smoothly. At ABP Network, the well-being of our employees is our biggest priority. We are ensuring smooth and safe continuation of the newsroom operations across all regions. Even as we move forward, we will keep evaluating how to best support our teams while efficiently managing our newsrooms and roll out relevant measures to protect the health and safety of every individual during this difficult time.”  

TV

ABP Majha leaves no stone unturned in ensuring safety at the workplace
May 11 2021 By Admin
    As Covid-19 cases see a steep rise across the country, ABP Majha, has been laser-focused on strengthening occupational safety and health, adjusting work arrangements, and providing access to health care and paid leaves to all its employees, to tackle this new wave effectively. The channel has put certain standard operating procedures (SOPs) in place, to ensure smooth operations and well-being of all its employees.   Just like last year, ABP Majha has various safety protocols in order such as work from home, reduced working hours, regular sanitization of the premises, etc. The channel has been strategically managing its newsrooms through a systemic division within production and editorial teams to reduce the risk of contagion. As per this system, two mutually exclusive groups have been formed that work in the office, on an alternate week basis.   Due to the prevailing COVID-19 situation in Maharashtra, ABP Majha is also currently exploring how active teams can stay in nearby hotels, provided the employees are comfortable with it. Similarly, employees working within the office are encouraged not to visit refreshment joints outside office during duty hours, to reduce the risk of exposure. All employees are being provided with conveyance services in light of the unavailability or increased risk in commuting via public transport. Furthermore, reporters do not visit newsrooms at all as they are continuously out in the field. In fact, specific reporters and cameramen are part of a fixed unit so they don’t expose different people on different days. ABP Majha is encouraging certain teams like the Digital Team to work from home by supporting them in myriad ways.   In addition to these measures, ABP Network has also pledged to get all its employees (across all regions) vaccinated at the earliest. At ABP Majha, a large number of people have already been vaccinated from the editorial and operations team and the rest will follow as well.  On this development, Mr. Avinash Pandey, CEO, ABP Network said, “Just like last year, when the threat of COVID-19 became known, we took numerous steps to ensure the safety of all our employees. While COVID-19 was uncharted territory then, this time, we are more aware and prepared to tackle this situation smoothly. At ABP Network, the well-being of our employees is our biggest priority. We are ensuring smooth and safe continuation of the newsroom operations across all regions. Even as we move forward, we will keep evaluating how to best support our teams while efficiently managing our newsrooms and roll out relevant measures to protect the health and safety of every individual during this difficult time.”  
“This summer, stay safe at home as we entertain you!” says India’s No.1 kids’ entertainment franchise Nickelodeon
May 01 2021 By Admin
   The Nickelodeon franchise entertains millions of young fans across India through its endearing characters and immersive stories.  Through the last year the franchise has designed many category defining initiatives that have engaged with kids, brought a smile to their faces, and kept their spirits high in these trying times, thereby reenforcing its eminence as a responsible kids and family entertainment broadcaster. Nickelodeon continues to hold the leadership mantle with the flagship channels Nick and Sonic being the No. 1 & the No. 2 kids’ entertainment channels in the category.  This summer comes with many challenges for kids as they continue social distance, be indoors and safe at home. The need of the hour therefore is to inspire kids to stay positive and happy, despite these difficult times. Nickelodeon is hence all set to bring summertime fun to the homes of kids and give the many unforgettable and precious experiences with #NicktoonsKaSummerDose – A fabulous content line up of all new episodes, movies, host of fun activities and innovative engagements that will keep kids happy and engaged while they stay safe at home. As we step into summers, summer-time fun has commenced on a high with Nick welcoming the kids’ favourite prank gang Golmaal Jr. on the channel.  The prank gang now entertains kids with all new episodes of their mischievous escapades every Monday to Friday at 12.30 PM with the message #NickPeSabGolmaalHai. The comic capers of the prank gang will be made the talk of the town through a high decibel multiscreen campaign- with TV spots on the franchise and cross promotions on lead GEC channels, on YouTube, gaming portals and on social media. Adding to the euphoria will be a one-of-a-kind partnership with Mad Over Donuts through a fun and delectable summer special box of donuts presented by the Golmaal Jr Prank Gang. While the prank gang entertains and creates a laugh riot on Nick, summer celebrations get an unexpected twist with Pinaki and Happy - The Bhoot Bandhus on Sonic. The fun & entertaining family of ghosts will add to the entertainment quotient on Sonic through all new stories every Monday to Friday at 11:30am.  The campaign promoting the fun buddies will be done taking a multiscreen approach that includes a TV campaign and promotions on digital mediums like YT. The Bhoot Bandhus will be further brought to life on social mediums through engagements wherein kids will be seen taking the fun Bhoot Bandhus Tongue Twister challenge(#BBTT Challenge) along with a host of Innovative digital engagements to make sure kids are engaged in the comfort of their homes. Shining bright through summer are new episodes and movies across the Nickelodeon franchise. The mischievous Golmaal Gang, adorable Motu Patlu and magical Rudra will entertain kids through all new episodes on Nick. The super cool Pinaki & Happy - The Bhoot Bandhus, Shiva, Ninja Hatori and Zig and Sharko will amp up the fun with fresh stories on Sonic, giving kids a reason to celebrate.  This apart, all new episodes of Loud House on Nick HD+ and your favorite and adorable Peppa Pig on NickJr will drive up the entertainment decibel, making sure that kids have a fabulous time indoors.  There will also be movies galore as Rudra infuses magic into summer with his superhit movie “The Land of No Where" while Motu Patlu's comic capers will entertain kids through the Mini Movie- " The Secret Mission of Motu Patlu" that is set to premiere on Nick in May. This apart, all the new episodes and movies of your favourite toons will also be available to stream on our fun-learn kids entertainment app, Voot Kids.  Commenting on entertaining kids through summer Anu Sikka, Head - Content, Programming and Strategy, Kids Cluster at Viacom18 said “At Nickelodeon our focus is on keeping kids entertained in these challenging times. Summer is a special time for children, and we have created a very robust content pipeline of some fun and exciting stories to make sure that they have a great time and stay motivated amidst the current scenario. We are here to make kids happy and are sure that the vast and immersive stories of our Nicktoons will transport them into a world of imagination and fun, giving them a reason to celebrate while lifting up their spirits.” Speaking about keeping kids engaged through summer Sonali Bhattacharya - Head – Marketing, Kids Entertainment Cluster at Viacom18 said “We believe that as the category leader and a responsible broadcaster we have a very important role to play in keeping kids engaged and in a positive frame of mind in these difficult times. We have re-imagined and pivoted our marketing plans and gone multiscreen so kids can remain entertained in the security of their homes. We are certain that our young audiences will feel happy and optimistic with our innovative summer offerings.” Summer started with World Creativity and Innovation Week that saw Nick Jr. along with Play Date encouraging kids to unleash their creativity indoors through a curated program of various activities such as music and movement, coding adventure, clay dough, mystery parties, chocolate making amongst others. There will be interesting virtual activations on special occasions like Mother’s Day and Yoga Day that will create many memorable and happy moments for kids and families. Each interactivity would be brought to life digitally by the adorable Nicktoons that will surely add a dash of cheer to each day.  This summer it’s time to stay home and stay safe with Nickelodeon!
ABP Network announces elevations within the ‘Sales Leadership Team’ to bolster growth
Apr 09 2021 By Admin
    ABP Network has announced promotions within its ‘Sales Leadership Team’, imparting additional responsibilities to its leaders, in order to keep up with the ever-evolving dynamics of the market and foster innovation within the organisation.   As per the announcement, Mr. Amitosh Pal has been elevated to National Sales Head – ABP Ananda. Alongside driving sales for the Bengali channel, he will continue to assume the role of Regional Director, East Zone. Ms. Parul Kamra has been elevated to National Sales Head – ABP Ganga. From here onwards, she will continue to assume the role of Regional Director, North Zone, whilst driving sales for ABP Ganga. Mr. Rakesh Kumar has been elevated to National Sales Head – Government. In his new role, he will be responsible for all government-related business across Broadcast and Digital. Mr. Amit Kumar Singh, who currently handles Digital Sales – Government will directly report to him.   All three members within the sales leadership team will continue to report to Mr. Munish Atrey, who will further report to Ms. Mona Jain, Chief Revenue Officer, ABP Network. A veteran media professional, Ms. Mona Jain comes with a proven track record of nearly 30 years in media marketing and promotions. She has made valuable contributions to the organisation since she joined in 2019.    This step reflects ABP Network’s unwavering commitment towards the evolution of the organisation as well as its employees. The network has affirmed that while overcoming the initial uncertainty and tumultuousness of the COVID-19 crisis, the company has successfully maintained business continuity.   ABP Network has prioritized its employees’ best interests and yet the course of business-action remains on track for the company, as it was before the pandemic. And with its purposeful agility, they have pivoted quickly to grow even while encountering numerous challenges.   Commenting on these announcements, Ms. Mona Jain, CRO ABP Network said, “2020-21 was full of unpredictability and unsurmountable challenges as far as business goes but despite all the odds – ABP Network’s Sales Leadership Team performed and delivered targets consistently. The Sales team has been instrumental in driving steady growth for the network. Their strong capabilities coupled with their dedication to help the organisation reach its business and financial goals, led to this well-earned promotion. We are confident that ABP Network will continue to grow many folds in the near future.”
‘Hun To Bolish’ launches as fully-fledged Primetime show on ABP Asmita
Apr 07 2021 By Admin
  With an aim to deliver the promise of innovative and fresh content, ABP Asmita has launched a new show ‘Hun To Bolish’ ─ a prime-time show which started off as a popular segment on the news channel eight months ago. Taking the cue from the segment’s rising popularity, India’s fastest-growing Gujarati news channel, ABP Asmita has now formally launched it as a full-fledged programme, hosted by renowned journalist Mr. Ronak Patel, Editorial Head, ABP Asmita.   Riding on the unmatched news coverage on Gujarat, ABP Asmita has been dominating the Gujarat market for two consecutive financial years, as per BARC.    Currently, most debate shows involve ‘experts’ and ‘spokespersons’ discussing burning issues of the day, but very often, they fail to focus on the main authority or concerned person, around whom the subject/topic of the debate revolves. Seeing a need-gap within these shows, ABP Asmita has devised a path-breaking format that has never been seen in Gujarati prime-time news before.   Previously, ABP Asmita’s ‘Hun To Bolish’ segment had covered former BJP leader Kanti Gamit’s grand-daughter’s engagement which flouted COVID-19 rules. Post the show’s intervention, Kanti Gamit's son Jitu Gamit was booked for assembling a large number of people on the occasion and Tapi district's PI, CK Chaudhary and head constable, Nilesh were suspended.   Link: https://gujarati.abplive.com/videos/news/politics-kanti-gamits-granddaughters-engagement-with-pi-suspended-580921   Additionally, the show also covered the controversial Convocation Ceremony Program in Junagadh, where COVID-19 rules made by the Gujarat Government were broken. Post the telecast, the ADGP, Training Department ordered an investigation and asked to submit the findings of the investigation report within 4 days.   Link: https://www.youtube.com/watch?v=5uWemC8z2ps&ab_channel=ABPAsmita   Owing to its unique format, this new show will host regular episodes on ‘burning issues of the day’, providing dynamic and timely journalistic insights into the most important stories.  The Anchor, Ronak Patel will analyse crucial issues affecting the people of Gujarat by engaging with the concerned authorities and seeking answers from them.   Speaking on the launch, Mr. Avinash Pandey, CEO, ABP Network, said, “Every national story has its roots in local communities. We believe that the best way to engage with local communities is to ensure their voices and stories are elevated to the authority’s attention. Therefore, this unique and exciting debate show concept unleashes the opportunity to apprise our viewers with the pertinent narratives on various key issues in Gujarat. Moreover, it is part of our ongoing commitment to bring innovative and nuanced content to our viewers, everywhere”.   ‘Hun To Bolish’ will be aired Monday to Saturday from 8:00 pm to 8:30 pm.

CSR

Acer Donates Oxygen Concentrators to help India fight COVID-19 crisis
May 10 2021 By Admin
Acer today announced that it is donating oxygen concentrators help India fight the COVID-19 crisis. Leveraging its global presence, the company is procuring oxygen concentrators for India at this time of need and the first batch of oxygen concentrators has arrived in the country for immediate distribution.    Commenting about the contribution, Mr. Harish Kohli, President & MD, Acer India, said, “While the doctors and hospitals are doing everything they can to save precious lives, the country also needs an immediate and coordinated response from every corporate to render whatever help they can. As a company who has been in India for over two decades it is our responsibility to come to the need of the nation at a time like this. We hope the oxygen concentrators supplied by Acer will go in some way to help provide this life-saving treatment to critical COVID-19 patients.”   Apart from this Acer India has also contributed oxygen cylinders to NGOs who run COVID-19 healthcare centres including all the expenses for continuous re-filling of the cylinders which has enabled them to save lives.   “COVID-19 is still spreading around the world, and India has faced severe medical supply shortages in this latest wave of the pandemic,” said Andrew Hou, President of Pan-Asia Pacific Regional Operations, Acer. “As one the world’s top ICT companies, we are quickly mobilizing our resources across the world to help those in need in India, starting with oxygen concentrators for medical use.”   COVID-19 has affected all humanity, with medical experts continuing to develop new vaccines and medicines to help mitigate the situation. The latest effort is in addition to the company’s commitment in helping people stay connected during this time through technology.  
Ola Foundation and GiveIndia partner to launch O2ForIndia Initiative
May 10 2021 By Admin
  Ola Foundation, the philanthropic arm of Ola, today announced its partnership with GiveIndia to provide consumers with oxygen concentrators for free through the Ola app.   The service will start rolling out in Bangalore from this week with an initial set of 500 oxygen concentrators. Ola and GiveIndia will scale it up across the country with upto 10,000 concentrators in the coming weeks.   Consumers will be able to log into the Ola app and request for an oxygen concentrator by providing a few basic details. Once submitted, the request will be validated and Ola will then pick up the concentrator via one of its cabs with a specially trained driver and bring it to the consumer’s doorstep.   Once the patient has gotten better and no longer requires the concentrator, Ola will pick the device back up and return it to GiveIndia to get it ready for the next patient who needs it. This entire experience will be seamless and the oxygen concentrator as well as the doorstep delivery and pickup will be completely free for consumers.   “We must come together and help our communities during these unprecedented times. With the O2ForIndia initiative in partnership with GiveIndia, we will provide free and easy access to oxygen concentrators to those in need. We hope this initiative brings much-needed support during these very difficult times and helps in mitigating the pain and the anxiety among those impacted.” said Bhavish Aggarwal, Chairman and Group CEO, Ola.   “We are happy to partner with Ola during these difficult times. Through this initiative, we will provide oxygen concentrators to those recovering or isolating at home, right at their doorstep. We hope the easier access to oxygen will ease the distress of many patients,” said Atul Satija, CEO and Founder 2.0 at GiveIndia.
Honda India Foundation announces its Covid-19 support and relief measures
May 10 2021 By Admin
Honda India Foundation, the Corporate Social Responsibility (CSR) arm of all Honda group companies in India, today announced its fresh support and relief measures with an aim to contribute towards the Government of India’s ongoing efforts against COVID-19. The foundation is closely working with State Governments of Haryana, Rajasthan, Karnataka, Uttar Pradesh and Gujarat and has earmarked a sum of INR 65 million towards these relief measures in this phase.   Mr. Atsushi Ogata, Chairman, Honda India Foundation said, “This second wave of COVID-19 pandemic has impacted all of us adversely. At this hour of need, it is imperative that more individuals and organizations come forward to help in cohesion and we do our best for the community we operate in and for the country, at large. We hope that these efforts by the government and the industry can help families as they tide through this calamity. We are working with various stakeholders to ensure that on-ground efforts can run seamlessly. It is time to stand together for each other, with the belief that we will sail through this.”   As part of this aid, the Foundation will be setting up temporary COVID Care isolation centers and Oxygen Production Plants. A 100 bed facility is being created at Honda’s warehouse facility in Manesar in Haryana and another 50-100 bed facility at the Government Girl School in Tapukara, Rajasthan. These temporary COVID-19 care centers are expected to commence operation from next week onwards. Similar isolation centers are being explored in other locations.   The foundation is also working with State Governments to set up Oxygen Production Plants in the districts of Kolar (Karnataka), Gautam Budh Nagar (Uttar Pradesh), Alwar (Rajasthan) and Manesar (Haryana).   Honda India Foundation has already started an extensive distribution exercise to help the local administration’s efforts in all the 5 states by providing Protection kits (PPE, Mask, Sanitisers) and Food packets for front line warriors and Medical equipment such as Pulse Oximeter, Thermometers, Oxygen Concentrators for Government Hospitals in Rural areas.   As a socially responsible corporate, Honda is determined to take each and every possible step for the safety and security of all stakeholders and community.
Hyundai Motor India Foundation Announces the winner of H-Social Creator 2020
Mar 22 2021 By Admin
 Hyundai Motor India Foundation (HMIF) the CSR arm of Hyundai Motor India Ltd, today announced thewinner of the second editionof the globally renowned H-Social Creator. The ‘H-Social Creator’ is a social innovation program instituted to felicitate young minds who can deliver innovative solutions in areas of Road Safety, Environment,Clean India, and Health.   Winning Idea - Mr. Bhagwati Prasad won the H-Social Creator of the Year 2020 Award for his idea –‘Accident Alert System for Blind Turns’. His idea involves capturing data at blind turns and transmitting it on a real time basis to the drivers to avoid accidents. In addition, the display boards will give an indication to the drivers about the incoming vehicles.   Speaking at the Grand Finale of H Social Creator 2020, Mr. S.S.Kim, MD & CEO, HMIL said, “Embracing the vision ‘Progress for Humanity’, we are working towards creating an amicable ecosystem to realise the dreams of mankind. With the 2nd edition of the H-Social Creator program, Hyundai Motor India Foundation aims to engage the youth of India and future leaders to ideate, develop, and implement practical solutions to fathom social change.”   Mr. Kim further added: “We congratulate the winner, Mr. Bhagwati Prasad, and all finalists of H Social Creator 2020 for giving ideas to bring social change. The steadfast spirit of all participants and the zeal to unleash their full potential to develop ground-breaking ideas will further craft a better world.”     HMIF created the ‘H-Social Creator’ as a platform to encourage the youth to find solutions to problems and drive social transformation. The second edition of H-Social Creator received over 520 registrations virtually from 200 educational and technical institutions.   Out of the 401 entries received, 135 were from the road safety domain, 116 were related to environment, 101 were for the Health category, and the remaining 49 ideas were for a Cleaner India. Furthermore, a dedicated call centre supported all the participants to address their queries.   The eminent Jury members and Mentors, handpicked for H Social Creator 2020, have years of experience and an expertise in Road Safety, Healthcare, Environment, Technology, and Sustainability.   The shortlisting and screening was done on the basis of complexity and application of the ideas. The subject matter experts selected the eleven finalists based on the criteria of innovation, sustainability, and more importantly the social impact. All the finalists were mentored by industry experts to refine and hone their final pitches. To culminate and choose the best social idea out of eleven big ideas, an independent panel of distinguished jury selected the final winner.    Top 11 Finalists ideas were:   S.no   Name   College Name   CATEGORY   Idea   1   Sounak Bhowmik   Indian Institute of Engineering Science and Technology, Shibpur   Environment   No Horn - EM based       Ritabrata Roy   Indian Institute of Engineering Science and Technology, Shibpur   Environment   No Horn - EM based   2   Rithika Kaparthi Raghuprasad   CHRIST DEEMED TO BE UNIVERSITY, BANGLORE   Environment   Refill Station for Skin Care Products       Sakshi Amit Fagnia   CHRIST DEEMED TO BE UNIVERSITY, BANGLORE   Environment   Refill Station for Skin Care Products   3   Vaishnavi Vijaykumar Ruikar   College of Engneering Pune   Clean india   Flowers to Fuel       Shrikala Milind Purohit   College of Engneering Pune   Clean india   Flowers to Fuel       Ashutosh Vishnu Mhasagar   College of Engneering Pune   Clean india   Flowers to Fuel       Shantanu RavindraParode   College of Engneering Pune   Clean india   Flowers to Fuel   4   Sheeja Nair   Mukesh Patel College of Engineering (NMIMS) Mumbai   Health   Integrated Health Monitoring System   5   Ayush Raj   IIT BHU, Varanasi   Health   App for ambulance and patient monitoring       Gajanan Govindrao Ingle   IIT BHU, Varanasi   Health   App for ambulance and patient monitoring   6   Soumyadip Chattopadhyay   Bangabasi College, Kolkata   Road safety   Pathole Detection Camera   7   Sanidhya  Suryakant Patel   Government Engineering College, Gandhinagar, Gujarat   Road safety   Driver Drowsiness   8   Bhagwati Prasad   Graphic Era Hill, Dehradun   Road safety   Accident Alert System for Blind Turns   9   Suryansham Tiwari   National Institute Of Technology, Agartala   Road safety   Modern Speed Breaker   10   Mainak sSamanta   IIT BHU, Varanasi   Health   Winnovation       Aman Mishra   IIT BHU, Varanasi   Health   Winnovation   11   Hitesh Thakrani   Vinod Gupta School of Management, IIT Kharagpur   Environment   Eco Friendly Shampoo       PalakTaurani   Vinod Gupta School of Management, IIT Kharagpur   Environment   Eco Friendly Shampoo  

Agencies

UTI Mutual Fund celebrates a Mother’s Advice with their latest film
May 09 2021 By Admin
    A pioneer in investor education, UTI Mutual Fund (UTIMF) has always been known for its differentiating campaigns. In fact, their investor education platform “Swatantra” is a unique initiative designed to help investors understand the concepts through informative articles, updates, videos and podcasts. In its sustained efforts in reaching out to various investor groups through insightful understanding of the user psyche, the brand very recently rolled out a film that is aimed at the individual retail investor. Developed by hotstuff, the film has tried to communicate the message of how all small daily habits that our mothers inculcate in us since our childhood, which while we are young feel like an enforcement, can actually help one become a responsible and smart investor with the chorus of the song going as "Sahi Baat Mummy Ne Kahi Thi". The film pays tribute to small pieces of advice, instilled by Mothers in their children which help them become better investors and eventually better human beings in life.   Speaking about the film, CEO, HotStuff Media Group, Arun Fernandes said, "We have always believed that women and especially mothers make great investment mentors. It's time we acknowledge their true potential of being excellent financial planners as well." Through the scenes, the film brings back the memories that show a bond between a mother and her child, through daily activities — right from waking up to her encouraging him to take those first steps in life. Efficiently connecting these habits with the basic principles of investment — Start Early, Stay Focused, Being an Informed Investor and to Remain Invested — the film shows how unknowingly we become responsible and eventually invest our hard-earned money responsibly.   The story is a colorful example of investor education done right as it plays out key principles of investing through an indie-folk song that is bound to win hearts. The film itself is another project powering hotstuff's core belief of promoting the wealth of women advisors and women as financial planners.     Mr. Gaurav Suri , Head of Marketing & Products , UTIAMC   “Mother the word is in itself an emotion. Her invaluable lessons and gentle nudges continue to give us direction throughout our life. This Mother’s Day we celebrate these nudges , which are invaluable part of our wealth creation journey as well.  Just like a mom keeps her loved ones protected, we encourage our investors to be responsible and engage in responsive investing. Stay Safe and Invest Digitally ”   The video released on “Mother’s Day”, UTI Mutual Fund amplified it across all its social media assets and also on its investor education platform. We are hopeful that the song and film will appeal to investors across India, with its simple but sweet message and most importantly strike a chord with everyone who truly credits their success to their mother's advice.    
Glad U Came bags PR Mandate for RichFeel
May 07 2021 By Admin
  Glad U Came, India’s fastest growing and award-winning PR and Influencer Marketing agency has won the PR mandate for RichFeel, world’s largest skincare and haircare solutions network. The Mumbai-based PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement.   Extremely dedicated and committed towards creating an effective campaign for your brand, Glad U Came has emerged as one of the youngest and fastest growing PR firms of India. Agency’s PR-centric strategies ensure a boost in the brand’s visibility. Creating customized and results-driven services are the key components of Glad U Came.    With a mission of helping people look young, live young and lead life young, RichFeel has ventured into personal care products ranging from hair care products like conditioners, masks, serums, shampoos, cleansers to skin care products like face creams and gels, scrubs, soaps, facial kits, toners etc. The brand provides 100% vegan, cruelty free natural beauty care products crafted by India’s leading Skin and Hair experts.   Commenting on the appointment, Dr.Apoorva and Dr.Sonal Shah, th+e founders of RichFeel said, “We have been named ‘India’s most Iconic Brand’ by the Economic Times for our contribution in the field of trichology and now we aim to do the same with our personal care products. We feel that our collaboration with Glad U Came will get us just where we need to be and we are looking forward to a great association.”    On the partnership, Maddie Amrutkar, founder of Glad U Came said, “We are thrilled to be collaborating with RichFeel to promote their cruelty free, vegan personal care products and hope to achieve path-breaking results by implementing our integrated communication programme that includes strategic media and influencer engagements, and building an influential community for the brand.”   Websitehttps://www.gladucame.in/   Website https://www.instagram.com/richfeelpersonalcare/   https://www.products.richfeel.com/  
Infectious Advertising unveils new digital film for Tata Capital with a new promise ‘Count On Us
May 04 2021 By Admin
   Infectious Advertising partnered with Tata Capital, the financial arm of the Tata Group, to unveil the corporate film based on its brand promise ‘Count on Us’ YouTube Link: https://www.youtube.com/watch?v=zDAR-XDl6ro&t=4s   Boosted by a great execution-style, the film tells a story about the dreams and hopes of the people of India and how Tata Capital is well suited to help them achieve their dreams. Tata Capital’s financial solutions are designed to meet India’s diverse customer needs which are articulated in the film. Shot following covid guidelines, the production overcame many hurdles and logistical limitations to deliver a film that captures the life of people across the country. “Tata Capital Corporate film - whose purpose was to bring to life their promise that India can ‘Count On Us’ – is a large canvas film with many logistical challenges. Upcoming director Tim Gollar has done a stellar job of telling a complex story simply – said, Ramanuj Shastry, Co-Founder & Director, Infectious Advertising.
The One Club Calls On Industry To Sign Paid Internship Pledge
May 04 2021 By Admin
     The One Club for Creativity has advanced its commitment to creative activism by urging agencies, brands, ad schools and other organizations around the world to step up and help support workplace equity in the industry by signing its new Paid Internship Pledge.   The initiative launches with a number of founding signees already on board: Cartwright, COLLINS, The Community, Design Army, Edelman, FCB Worldwide, Goodby Silverstein & Partners, The Martin Agency, School of Visual Arts, R/GA, Sid Lee, Wieden+Kennedy, as well as The One Club itself.   Internships are a vital part of building a career in advertising and design, enabling aspiring creatives to get a foot in the door at agencies, studios and brands, and receive invaluable guidance, training and feedback from professionals.     They also provide a flavor of real-world work expectations and cultures, mark the beginning of professional networking, and give recipients a concrete credential that makes them stand out during job interviews.   Too often, however, internships are unpaid and not a realistic option for students and other young creatives from disadvantaged backgrounds who need an income to help pay for college or life expenses.  The resulting experience gap is often impossible to overcome.   “Agencies, brands and other industry organizations are in a unique position to help level the career playing field for thousands of young people looking to break into the industry,” said Kevin Swanepoel, CEO, The One Club.  “We call on them to sign the pledge to only offer paid internships, and support our drive to provide more equitable opportunities for economically disadvantaged and diverse candidates.”   The full One Club Paid Internship Pledge pledge is here.  Upon signing the form, agencies and brands can upload their logos to be displayed on the page on The One Club website, and provide a link to paid internships they currently offer.   The initiative was strongly supported by the organization's Board of Directors, who played an integral, hands-on role in crafting the pledge.   For its part, The One Club itself will continue to provide only paid internships at a reasonable minimum wage level — currently $15 per hour in the US — and asks all of its agency partners to pledge to do the same.