Need for close cooperation between Police & Customs organizations to combat menace of illicit trade: Former Pr. Director-General, DRI

Jan 25 2021

 

 Mr DP Dash, Former Pr. Director-General, DRI and Former Chairman, Enforcement Committee, World Customs Organisation (WCO) and Think Tank Member, FICCI CASCADE said, “There is a need for close cooperation between police and customs organizations to combat the menace of illicit trade and take actions more appropriately.”  

 

Addressing the concluding session of MASCRADE 2021 (Movement Against Smuggled and Counterfeit Trade) organized by FICCI’s Committee Against Smuggling and Counterfeiting Activities Destroying the Economy (CASCADE) said that effective enforcement with industry and govt participation will act as a vaccine against the virus called counterfeiting and smuggling.

 

 Various discussions during the session noted that as per estimates by UNODC, the profits that the transnational organized crime derived from the shadow industries have been estimated to be as high as USD 870 billion, which is equivalent to 1.5 per cent of the global GDP. It is seen that prominent terrorist organizations rely on illicit trade for financing up to 20 per cent of their anti-social operations.

 

Talking about the preparedness of Delhi Police to address such crimes, Mr Suvashis Choudhary, IPS, Jt Commissioner of Police, Delhi Police emphasized, “The police, now, is stressing on crimes related to illicit trade”.  Mr Choudhary further highlighted the impending problem of counterfeit vaccine that the police will have to deal as the country prepares for the COVID-19 vaccination programme.

 

Mr Anil Rajput, Chairman, FICCI CASCADE said, “It is a fact that the Industry is reeling under the impact of the COVID pandemic with some sectors expected to make faster recovery. For many others it will be a slow and painful way back to the pre-COVID levels.”

 

 Drawing similarities between illicit trade and the COVID pandemic, Mr Rajput said, “COVID virus and illicit trade have a lot in common as both cause immense economic, social and individual distress. While we are at a point of countering the virus, it is illicit trade that has and continues to damage humankind in a massive manner”.

 

 It was noted that the fake FMCG market is growing at an annual rate of 44.4 per cent and this is higher than the growth rate of the overall FMCG market. In addition, 3 lakh crore of FMCG products circulated in India are counterfeit. The perpetrators of illicit trade have also made deep inroads into popular pandemic products like sanitizers, face masks, PPE Kits, medicine, disinfectants, toiletries and much more. As the menace of illicit trade continuously grows in India, it has also become the fourth largest illegal cigarette market in the world. Seizure reports have indicated that in just four months of lockdown (June - Sept 2020), INR 400 crore worth of smuggled cigarettes were detected in the country.

 

 Elaborating on the two-day event that was held virtually on 21-22 January, Mr Rajput said that deliberations looked at the economic consequences of counterfeiting and smuggling and the policies needed to deter this activity. It also contributed to an integrated vision of security and public safety.

 

Further, the discussions deepened the understanding of grey markets for smuggled and counterfeit goods which has seen a surge during COVID times and assessed the impact and tried to provide practical recommendations and effective strategies to mitigate this challenge especially in a post- COVID era.

 

 Various issues such as Illicit trade amid public health crisis; Placing Public Health and Safety at the Heart of The Fight Against Smuggling and Counterfeiting and Quarantining Counterfeiting and Smuggling- Accelerate Action Against Criminals among others were deliberated in the two-day dialogue. The need for a systematic treatment and persuasion by global community for stronger enforcement to combat this menace was reiterated by a host of notable international speakers from World Customs Organization, INTERPOL, OECD, TRACIT, UKIPO, Italian Law Enforcement Agency, senior enforcement officers from the field and captains from the industry.

 


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OTT

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Guest Authors

Workplace Wellbeing: A Transformational Leadership Perspective
Sep 21 2021 By Admin
      The pandemic has prompted wholesale changes in the way professionals work, where they work and how they work. Intermittent lockdowns have made sure that the plans of organizations to bring their workforces back to office spaces remain in limbo. As a result, bedroom is the new boardroom and dressing table is the new meeting table. With families and children to be dealt with besides the burden of work, employees have been straddling the increasingly blurring boundaries between work and home. Video calls and strategic meetings have also witnessed interruptions by children and pets as workforces operate from their homes, even as they try their level best to keep distractions for them, and for others too, at bay.   It isn't as though challenges remain only for those of the working staff who are based out of their homes, those who have begun frequenting their offices face troubles of their own. Offices are mandating all its staff to be vaccinated, wear masks indoors and sit at an appropriate and socially distanced position from each other.    In the backdrop of these unique work environments, leaders of this day and age confront challenges, so far unheard, leave alone planned for. The need of the hour is thus of leaders who can keep pace with the changing times. They are expected to exhibit dynamism, improvisation and innovation to handle a still evolving situation of the pandemic.    Transformational leadership of the post pandemic era not only calls for understanding of the professional environments and situations but a deep grasp of the human psyche which perceives life dramatically different from earlier. This means empathy for individual fears and traumas, challenges posed by health risks associated with office assembly, the mental impact of operating in an atmosphere populated with humans after all the social distancing guidelines.    For leaders managing a cohort based out of homes, a compassion centric guidance on goal setting and accomplishment. This could also mean understanding individual households of the employees and the impact to them caused by the pandemic. Inspiration would not just be needed for those working for the company but the next of the kith and kin of those employed. A dispirited family may have a cascading impact on the employees. Contemporary leaders of note would thus be wider in their approach.    Leaders of this era would also require to understand wellbeing from a holistic perspective. So this means going beyond monetary perks and entitlements to keeping a tab on physical, emotional, mental and spiritual wellbeing of the workforce.    Employees would need to be constantly motivated with wellness workshops and initiatives such as yoga and meditation workshops, virus sensitization programmes, financial planning in the changed scheme of things, securing job as companies scale down, mindfulness inn eating, behaviour, words and thoughts.    Equally essential would be for leaders to keep the flock together, avoiding conflicts, peaceful resolution of those that materialize anyhow, sustaining team chemistry and goal focus and keeping the entire brigade adequately inspired to deliver their best despite the obvious disruptions.    In case individuals are affected by the pandemic, leaders must be tactful enough to ensure others in the team not to be bogged down mentally. Delivering words of succor and relief would be an additional trait expected of good leaders.    Following a healthy time table in leading by example is yet another deliverable leaders would be looked up to instill in their teams. The renewed focus on health and wellbeing, precipitated by the mass disease and bereavement means leaders may no longer urge those led by them to put their body on the line for projects. Wellbeing would inevitably assume greater import in the new mix.       
Brightcove CPO interview - Emergence and future of OTT in India
Sep 20 2021 By Admin
    What is Brightcove and what is your primary role in it? When video is done right it can have a powerful and lasting effect. Brightcove has a longstanding reputation for being a leader in the online video space, and enables customers to deliver exceptional video experiences to their audiences reliably, at scale, and securely.  From over-the-top experiences, virtual events, virtual concerts, and company all hands meetings, to retailers selling the latest product, Brightcove has video solutions to help organizations stay ahead of the competition.  I am the Chief Product Officer, leading the product management, engineering, and cloud operations functions at Brightcove. In other words, I drive product innovation at Brightcove and together with my team, we deliver the most comprehensive video platform to the market. What has been the digital transformation impact on customer experience? The biggest impact digital transformation has on customer experience is without a doubt on video demand and delivery. The demand now calls for immediacy - a touch of a button. OTT platforms have risen to new heights because of their ability to deliver content whenever and wherever viewers are watching.  While giving the customers what they want is important, what truly sets the customer experience apart for these platforms is delivery. No longer are the days where customers will stand for buffering, timeouts, or low-quality content. Consumers expect the viewing experience to be seamless, user-friendly, and most importantly crystal clear. With OTT platforms constantly one-upping their competition, the result is that customers have growing expectations. They now have higher expectations and demand a quality experience. If your service isn’t up to their expectations, consumers have no problem jumping to another service to meet their entertainment needs.  How is the OTT landscape in India? What are the trends we can see in the future according to you? According to a report done by India Cellular & Electronics Association (ICEA), smartphone ownership in India is slated to reach 820 million by 2022. The strong penetration rate of smartphones in India is undeniably also fuelling the OTT landscape in India. We increasingly see OTT platforms appear, whether they are operating on licensing rights or content owners themselves. This is not just limited to productions but to sports as well. With more ownership in smartphones, OTT platforms know there is a growing number of potential customers to reach. What we will see moving forward in India is a battle between global OTT platforms and local players. With the OTT market estimated to reach $15 billion by 2030, local content owners are looking to jump in on the action rather than have a global platform carry their content. OTT platforms are eyeing big-budget shows in India. What are your thoughts? While some of the content owners of the big-budget shows in India may have the capabilities to launch their own platforms, others may not have the luxury to do so. What we will see are these bigger global players offering to purchase content rights in order to help maximize the profits from big-budget shows without content owners having to stretch themselves by building and launching their own platforms.  What are the most important recent developments in your field of business (Brightcove) and what developments should the market be aware of that they aren’t already? Brightcove has recently announced its partnership with global e-commerce giant, Alibaba, to enable on-demand video streaming into China. With Brightcove China Delivery, content owners can use a simple checkbox interface to start distributing video in China and analyze its performance. This is an example of where the market should be looking. China is one of the largest untapped markets for most content owners.  Additionally, while the delivery of content and everything related is important, an often neglected aspect is the analytic offerings. So much data is available from the delivery of content down to the consumption of the content. All these data points offer valuable insights. The next step is harnessing all of the data with machine learning to garner deep insights and provide a better understanding of the consumer journey which will translate into a more personalized user experience. Additionally, with insight into data such as performance and customer behavior, OTT businesses can look into better optimizing content monetization via models such as AVOD, SVOD, and PPV.  What is a piece of advice for OTT businesses?  As I mentioned earlier, in places where smartphones are the preferred streaming medium, like in India, content delivery quality must be the same both on the web and mobile. In the current competitive landscape, customers will not stand for poor delivery quality. OTT businesses must consider offline options such as offline downloads to cover shortfalls should there be one.    Another piece of advice to help OTT businesses is to not forget other devices. While smartphone penetration may be higher in countries like India, it is not the only streaming medium. Having a multi-device strategy is the key to ensuring that your business evenly covers the market.   
Mindful Leadership: Inner Engineering for a Better World
Aug 25 2021 By Admin
    The external world is a direct consequence of what exists within. When the inner universe is sorted, in terms of being peaceful and streamlined, it brings about a complete transformation on the outside.    The outer self and circumstances are but a reflection of the unfolding within. Individuals who engage in Mindfulness become a superior 'brand' as it were. Just as a company's brand value enhances as more customers start recalling its superior identity and recall, a human being who practices mindfulness enhances his identity, his aura, his influence. This human brand value can be defined in terms of what the person stands for, what he does and how much he ends up inspiring those around him.    A new world order is taking shape post pandemic. And in this changed setup, humanity will require leaders of substance, exhibiting exemplary guile and strength, leaders who are resilient and leaders who empathize. This new normal will require confronting challenges that are beyond what humans faced before. Equally, this will need leaders who can innovative solutions beyond the ordinary.    Such imagination, creativity and ingenuity can only be brought about when the rapid evolution and churn currently underway in the outer world is met with equal adroitness from within. Companies, communities, countries and cohorts seek leaders who are holistic. In other words, leaders who are agile and who can mould themselves to any situation at hand.    The wondrous, therapeutic age old practice of mindfulness ensures the development of all these traits in an individual.    A calm individual as a leader tends to be more proactive than reactive. This helps the team keep their balance even in overcoming situations which may be unnerving or not easy to tackle.    Mindfulness also relaxes the unending stream of thoughts and brings clarity of thought. A leader who has exorcised the demons in his head rubs off this Midas touch to his teammates. A systematic set up results, bringing a focused approach to goal setting and achievement.    Regular practice of mindfulness meditation is known to clear one's emotional and mental toxins, thereby reduce stress. A stress free intellect is a precursor to shaping a robust and balanced inner being which is capable of wise decision-making and approaching any situation or team goals with equipoise.    Mindfulness also promotes compassion in the practitioner. This leads to the leader taking a more sympathetic view of his team member's views, perspectives, personal hurdles and helping them discover and unravel more of their innate abilities. A natural corollary of this is also better team harmony, smoother dynamics and accomplishment of higher than planned targets.    Research has also shown mindfulness to bolster one's information processing speed. What this does is not only make a leader more efficient, a superior people manager, but engenders a firm grasp on challenges and finding the most appropriate response to the challenges.   Increase in stamina and body's energy levels through mindfulness means that a leader has that much more of his personal resources and strength to draw upon and apply to his team and common objectives. Endurance and enthusiasm remaining sky high translates into more productivity and accomplishment of tasks with higher attention and skill.    Mindfulness meditation sparks a natural inculcation of patience, increased focus and tenacity, traits most vital to inspiring leadership.    A team looks up to its leader to draw strength, solace and sanity. In a way, as is the leader so is the team. And when the leader is exuding positivity and attitude of gratitude, forgiveness and greater acceptance of individuality of each team member, there are lessons for the entire team. So when they end up becoming leaders at their peak, they would know how to lead passionately and, more importantly, compassionately.  Author: Mr. Ritesh Rawal, Founder of Dudes & Dolls World, Adhyay School, and Ritesh Rawal Foundation
Esports In India: Rapidly Growing Industry & A New Career Domain
Aug 25 2021 By Admin
    Esports in India is in its infancy. However, its growth prospects are promising. If trends are to be believed, esports in India has massive potential to beat the traditional sports in terms of popularity, reach and earning potential, etc.  The sudden surge of Esports as a hobby and a career option happened due to cheap data availability for game downloads, 5G rollout, and investments coming in the gaming sector to push the industry growth. A report published in a FICCI-EY report revealed that the number of online gamers in India touched 65 million in 2019 that is expected to reach 440 million by 2022. The industry has also witnessed a remarkable surge in investments by capital ventures and noted investors.  Reports suggest that investment in the Esports sector increased 78% to $173 million in CY2020 from $97.1 million in CY2019. These are two among the many reasons that indicate that this is the right time to consider Esports as a career option in India.  Like other sports, running an esports tournament involves the collective efforts of several professionals behind the scene. The teams may include editors, photographers, hosts, analysts, and production crew to name just a few. The esports industry is quite a versatile venue with great scope for professionals like casters, commentators, and other support staff. Big brands and top tech conglomerates are now investing heavily in long-term projects to help develop the esports ecosystem. Not only it’s attracting aspiring teams and players but also creating more job opportunities around esports. Listed here are some of the career options you can choose as an Esports Professional:  Gamer You can take up Esports professionally to become a pro-gamer. This is the most lucrative and exciting job profile in the esports industry. They are the gamers with the best skillset and highest efficiency. They are the masters in their respective games. Esports companies and team leagues have several pro-gamers playing on behalf of them. Pro gamer is required to work in close coordination with their coaches and team members.  Game Developer:  If you’re good at coding, you can join the Esports industry as a game developer. You will be responsible for carrying out the programming involved in producing a video game. As a developer, you have to turn concepts into an actual, playable product. As a game developer, you should be familiar with user interface design, scenery design, character design, and different gameplay scenarios, etc.   Product Manager Product managers play a decisive role in the Esports industry. They are responsible for managing several things about Esports. They are the professionals that design social media strategies, monitor PR marketing campaigns, and manage Esports events. Moreover, they also find brand sponsors and hunt for new business collaborations.  QA Tester If you have an incessant quest for finding bugs to make apps bug-free, you can choose a game tester as your career. Game testers or QA (Quality Assurance) testers are tech geeks who make sure that games are bug-free. They detect bugs and notify the same to game designers.  Their task is to monitor the game from the very beginning of its launch to make sure all the levels are glitch-free. A QA tester needs to have good analytical and technical knowledge of the game and understand all documentation requirements.  Game Streamer  Game streaming is an integral part of the Esports ecosystem. You can be a game streamer streaming esports matches via your desktop, laptop, smartphone, or tablet. Being a streamer you can stream your favorite games on platforms like Twitch, Facebook Gaming, and YouTube to earn recognition and money.  Team Coach   Leagues employ coaches to motivate players and help them perform better. The coaches identify players’ strengths and weaknesses to hone their performance. A coach is responsible for honing the individual skill of the players and creating in-game strategies.  Where to Start?  The Esports industry is quite versatile. It’s now far beyond just gamers and games. The industry is now turning into a platform where other professionals as well can showcase their talent and earn money.    Explore all the possible venues to find fresh opportunities in the Esports industry. Connect with tournament providers and broadcasters to discover opportunities where you can gather relevant work experience.  You can also join as a volunteer such as an event manager or technical support staff to get hands-on experience in Esports. Volunteering is a great way to start your career in Esports. Teams and leagues keep looking for people to work for them for free. It’s a good opportunity to grab for learning new things.     Conclusion:  Esports is a fast-moving industry in India that has the potential to offer great career options and job opportunities. However, the Esports ecosystem in India is still under-equipped and lacking proper infrastructure as compared to the global Esports scenario.    It’s an utmost requirement therefore to create a perception shift towards professional gaming in the country. It will encourage new gaming talents and enthusiasts to actively join Esports as a sustainable career option.   Author:  Mr Tarun Gupta, Founder, Ultimate Battle

Knowledge Centre

Simplilearn Sees 200% Growth in Demand for Programming Courses - Aims to Train and Place 10 Lakh Programmers in India by 2023
Sep 21 2021 By Admin
   Simplilearn, launched the Full Stack Development Job Guarantee Program in June 2020, has seen 200% growth year on year in India.  Given this growth, Simplilearn has launched a three-pronged approach to take on the goal of training and placing 10 lakh programmers in India by 2023.  The three key focus areas are:  Doubling down on its model of live interactive and hands-on Bootcamp at scale with multiple monthly batches to ensure a steady stream of graduates of this program are job-ready   Partnering with 50 top companies in the IT industry to ensure placements for learners graduating from this program  Building awareness of the career opportunities in the tech space for graduates with the right qualifications to pursue and achieve extremely rewarding careers  On these goals, so far, Simplilearn already has more than ten companies hiring graduates of this program. 80% of graduates who have completed the program have been successfully placed across these companies. The goal is to expand these partnerships to the top 50 companies by March 2022 and develop deeper platform integration of assessments with large IT companies looking at recruiting in substantial numbers from this program.  Speaking about the program, Kashyap Dalal, Co-founder & Chief Business Officer, Simplilearn, said, “If there is one thing that’s certain about the future, it is that it will be ‘tech’ enabled. The IT industry is already the largest private-sector employer of white-collar jobs. The rapid growth of tech start-ups promises an even brighter future for this space. It is estimated that the IT industry employs about 40 to 50 lakh people today, which will double in the next five years. There will be a need for lakhs of new programmers to support this growth, making this one of the biggest opportunities in the skilling and education space. This will be a key investment area for us to help deliver the tech talent needed for India’s IT growth.”  The program is a six-month rigorous bootcamp where learners master coding and build their own projects, apps, websites, and backend systems. It also focuses on creating awareness about new-age technologies like Cloud, DevOps, and Cybersecurity. It is best suited for aspirants seeking to start a career in software development and provides a Job Guarantee to learners upon successful completion of the program. To register, graduates need to take a short aptitude test prior to enrolment.   
Epson Global Survey Reveals Startling Climate Reality Deficit — 73.4% Of Indians Are Still Optimistic We Will Avoid A Climate Crisis In Our Lifetime
Sep 17 2021 By Admin
 With just 45 days to go to the start of the 2021 United Nations Climate Change Conference (COP 26) in the UK in November, Epson announces the results of its Climate Reality Barometer. Epson’s research discovers a potentially damaging gap between climate reality and people’s understanding of its catastrophic effects. The survey captures global experiences and perceptions of climate change from 15,264 consumers across Asia, Europe, North America and South America, including 1,207 consumers in India. Timed to help frame discussions at COP 26, the goal of the Epson Climate Reality Barometer is to raise greater public awareness of climate change impacts, influence transformative business decisions, and better inform policy makers. Reality deficit: Optimism vs evidence When questioned about their views on humanity’s ability to avert a climate crisis within their lifetimes, almost three in four (73.4%) of people surveyed in India as part of the Epson Climate Reality Barometer, state they are “very” or “somewhat” optimistic, while just one in 10 (11.4%) claim to be very or somewhat pessimistic. This significantly outweighs the global trend, with close to half of the respondents worldwide (46%) stating that they are optimistic and 27% expressing pessimism in this regard. Results show a worrying climate reality deficit between participants perception of, the scale and immediacy of the climate emergency on one hand and the actions to tackle the same on the other. In India 4.1% of respondents do not believe that there is a climate emergency at all. The US tops the list of climate deniers at 11%. Optimism in India is driven most by the opportunity to use science and technology to solve problems (31.9%), the fact that people are not aware of climate change dangers (26.4%) and the ability to move away from fossil fuels like coal to renewable sources like wind energy (21.4%). On the other hand, those who are pessimistic are driven mostly by a belief that people are not aware of climate change dangers (32.6%), a lack of government action (30.4%) - with 17.4% believing we are not switching to renewable energy sources link wind energy fast enough. The latest Intergovernmental Panel on Climate Change (IPCC) report warned that India will suffer more frequent and intense heat waves, extreme rainfall events and erratic monsoons, as well as more cyclonic activity, among other weather-related calamities in the coming decades (source). Epson’s Climate Reality Barometer’s findings suggest a damaging triumph of optimism over evidence, with potentially devastating consequences. Reality check: Understanding vs. action The Barometer suggests that optimism may be the result of a failure to recognise climate change and, therefore, its scale. Around three quarters of respondents in India see the link between climate change and rising global temperatures (81.6%), extreme weather (78.5%) and declining water supplies (75.6%). In contrast, awareness falls to just over half for other important events such as famine (58.4%), thawing permafrost (54.1%) and insect outbreaks (59.8%). Many in India, however, still believe action should come from elsewhere: a quarter (25.8%) believe governments are “most responsible for tackling the climate emergency”, and 26.9% say businesses are the “most responsible” for tackling climate. The findings also suggest a lack of consistency between individual intention and action. While 66.2% of Indians are already reducing plastic use, worryingly 8.8% of people say they have no intention of doing so, or don’t know how to. Similarly, 42.6% of Indians claim that they are boycotting unsustainable brands but 16.7% of those surveyed say they don’t intend to or aren’t sure how to go about this. And while 65.1% of Indians claim that they are walking or cycling more often, 8.9% still say they don’t intend to change their travel habits. There is evidence, however, that the idea of personal and collective responsibility is gaining currency. Encouragingly, 21% of respondents see that they are personally “most responsible”, while (21.5%) believe that we are all responsible — with action incumbent on governments, businesses, and individuals alike. Business reality — the time to act is now The Climate Reality Barometer suggests that for many, climate crisis remains something that happens to someone else. As the survey reveals that globally only 14% of respondents recognise big businesses as most responsible for tackling the climate emergency, and just 3% small companies (fewer than the 5% of climate change deniers), it also suggests that now is the time for companies of all sizes to play a bigger role. Companies can empower other businesses and consumers with sustainability supporting innovations. At Epson, this has seen the development of, for example: initiatives to reduce customer impact through the use of highly energy efficient Heat-Free printing technology; and R&D into environmental technologies such as naturally derived (non-plastic) materials. Beyond product and materials innovation, businesses can make a big difference by promoting and demonstrating climate responsibility. Epson carries this forward by: transitioning to 100% renewable electricity and engaging with initiatives such as the RE100 renewable energy project; working to close the resource loop for example, by promoting product refurbishment and reuse; and engaging in high impact partnerships such as its work with National Geographic to protect permafrost. Yasunori Ogawa, Global President of Epson, commented: “The discovery of the Climate Reality Deficit shows that awareness coupled with action, will be critical to tackling the emergency. Epson’s goal is to bring this awareness and the technologies needed — by our company, other businesses and consumers — to action transformational change. Sustainability is central to our business plan and backed by significant resources — because while we know there is a long way to go, we believe we can build a better future.”
The truth about 99.9% germ kill
Aug 24 2021 By Admin
  A decade of derailing ‘germs’, from SARS to H1N1 in Russia to now COVID-19, has given rise to dozens of products bragging about their microbe-killing properties. Preventive hygiene products including sanitizers and hand-washes to home care products like floor and toilet cleaners, come with a disclaimer that they kill 99.9%, or 99.99%, of common bacteria and fungi. We have seen it in ads, read them on labels ad nauseum.    But have you stopped to consider what this actually implies?   Claim such as 99.9% or 99.99% germ kill may not be a plausible promise many products can keep when it comes to there performance across various types of germs like bacteria, viruses, fungi, and spores. While products can be 99.99% effective on one type of germ may not be effective on others that are tough to disinfect.   However, that is not TRUE!   Some of the most popular products carrying this claim are effective on only a small spectrum of germs and pathogens. The proof comes in the form of fine print somewhere on the container that lists the germs a product actually kills. And this list of germs may or may not include some or all of the viruses. Which means the spectrum of 100% in a limited one to begin with.   Not all disinfectants and medical fluids are created equal. Contrary to popular belief, disinfectant solutions may differ from each other in many different ways. They may also have different efficacy claims and dilution ratios. The most common disinfectant solutions used for facility maintenance or deep germ kill action are composed of active ingredients like sodium hypochlorite (bleach), quaternary ammonium (quat), hydrogen peroxide, silver ions, alcohol or acids, iodine etc. Each of these have their own germ-ridding characteristics, and when mixed with other compounds to be made into a solution, they may be effective on different strains of pathogens.   So, what should you look out for?   Look for third party certifications – Products certified by an independent testing facility, preferably ISO-affiliated, are unlikely to be able to claim something they do not deliver on. These details can be found on the labels of the products you pick. Go beyond ads and top-line claims - read the small print and engage before you purchase.   Be conscious of the usage scenario – When picking a product, look for active ingredients responsible for disinfection. Brands like Domex Surface and Floor Disinfectant have Sodium Hypochlorite as an active ingredient. It is one of the most powerful disinfectants available and works on a broad spectrum of germs like bacteria (both gram positive and gram negative), viruses (both enveloped viruses and more difficult to disinfect non-enveloped viruses), fungus and spores. Various scientific literature confirms that Sodium hypochlorite is fast acting and unaffected by hard water.   Be wary of products that try to do more than one job – 8/10 times products that try to sell themselves as a freshening and disinfecting agent combined into one may be diluted, thereby less effective versions of products that focus on one core premise. Read up on the technology/science the product is using to make it happen. Product description sections on ecommerce platforms, label or the product website are good places to go searching for this information.    Use of disinfecting agents is important, especially at a time when everyday hygiene are of absolute significance. However, it is imperative that we take a moment to assess the product specifics, and its certifications to truly judge efficacy. As consumers, we should be cognizant of what we are paying for at the end of the day.   
Snapdeal Ropes in Senior Walmart Executive Saurabh Bansal as Chief Merchandising Officer
Jul 06 2021 By Admin
  Snapdeal today announced the appointment of Saurabh Bansal as its Chief Merchandising Officer.  As a highly experienced retail professional, Saurabh has diverse experience in working with global firms and e-commerce start-ups that includes work in different retail formats including  Hypermarkets, Cash & Carry, E-commerce, and Omni-channel retail.    Saurabh rejoins Snapdeal after nearly 4 years, where he spent more than three years (2014-17) building, growing, and managing various categories. In his second stint, he will be responsible for the entire category management, including merchandise & assortment planning. He will also lead the management of the entire seller ecosystem, including seller excellence initiatives.   Saurabh most recently served as the Senior Vice President at Walmart where he built and grew various categories including Home Care, Personal Care, Processed Foods, Beverages, Staples, Kitchen and Home appliances, Stationery, and General Merchandise. At Walmart, he led the entire business cycle right from product development, supplier development, audits and compliance, commercial negotiations, category management, GTM strategy, marketing, and front end across all channels - In-store, Out of store, and E-commerce.   Prior to Walmart, Saurabh was part of the leadership team at Lenskart and was responsible for the buying & merchandising function catering to all sales channels (Online, Offline & Others) taking care of domestic & international procurement.   Speaking on his appointment, Saurabh said “ I am excited to be back at Snapdeal. Over the years Snapdeal has grown into a leading value commerce platform, serving the needs of Indian consumers in a way they best understand - lots of affordable choices of everyday products with good quality. I look  forward to further contributing towards Snapdeal’s mission to serve millions of customers across India” This is Snapdeal’s second senior appointment in a month. In June, Snapdeal appointed  Girish Koppad as the company’s Vice President & Head of Technology, who joined the company from Samsung.