Nippon Paint and 95 Mirchi Bengaluru join hands with a transgender artist collective to inaugurate ‘Lions of COVID’, Bengaluru’s largest mural tribute

Oct 17 2020

 

 

 

Nippon Paint India (Decorative Division), Asia Pacific’s leading paint manufacturer, and 95 Mirchi Bengaluru, along with members of the Aravani Art Project, today inaugurated Lions of COVID, Bengaluru’s largest mural tribute to frontline workers, on the Swami Vivekananda metro station walls. This initiative, conceptualized and driven by 95 Mirchi, was supported by Nippon Paint to pay tribute to the efforts of frontline workers and healthcare professionals who are risking their lives during the pandemic. The project which is Bengaluru’s largest such mural tribute, began in September and saw the participation of transgender artists from the Aravani Art Project. Over 4,000 sq. ft of wall area has now been renovated and beautified with wall murals, graffiti designs, and patterns celebrating the spirit of frontline workers and healthcare professionals amidst Covid-19. 

 

 

The inauguration event included guests like Mr. Kamal Pant- Police Commissioner, Bengaluru, Mr. N Manjunath Prasad- Commissioner, BBMP, Mr. PC Mohan-  Member of Parliament, Bengaluru Central, Mr. Ajay Seth- MD, Bengaluru Metro Rail Corporation Limited (BMRCL) and Ms. Samyuktha Hornal, Sandalwood Actor and Environmental Activist

Approximately 120 litres of environmental-friendly paints, primers and painting tools were supplied by Nippon Paint to give a safe and fresh new look to select areas of the station. 

Speaking about the initiative, Mr. S Mahesh Anand, President – Decorative Paint, Nippon Paint India commented “Nippon Paint salutes the service of frontline workers and health professionals during the current pandemic, who are risking their personal safety to keep us all safe. This is our effort to offer them our encouragement and recognition for their services in such dire times. We are all the more delighted to join hands with members of the transgender community from The Aravani Art Project to work with us on this initiative. It is heartening to see the community showcase their artistic capabilities and bring this vision to life. We hope that this initiative starts conversations and allows the community members to express themselves artistically, something that they have long been deprived of”.

 

 


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Flipkart’s The Big Billion Days brings festive cheer like never before for MSMEs and Consumers across India
Oct 22 2020 By Admin
  As Flipkart’s The Big Billion Days 2020 draws to an end, it has yet again reaffirmed the role e-commerce plays in uplifting consumer consumption sentiment and catalyzing growth for local MSMEs. This Big Billion Days showcased the undying passion and entrepreneurship of sellers who took to digital commerce to bring festive cheer for Indian consumers. It showcased the power of partnerships when brands and kiranas joined hands to fulfil consumer aspirations while also creating more employment opportunities. Nandita Sinha, Vice President – Customer Growth & Engagement, Flipkart said,  “Flipkart’s aim this festive season has been to bring resilience back into the community. The remarkable enthusiasm from consumers has ushered in green shoots of recovery for everyone across the value chain. TBBD 2020 has been a celebration of sellers, artisans, kiranas and Wishmasters, who have delivered unmatched value to our consumers. The revival in demand and resurgence of consumption is expected to remain even after TBBD, as we continue to uplift the entire ecosystem. This was also the first completely virtual TBBD, as we adapted to the advent of a ‘new normal’ and its success comes on the back of the hard work of our teams across verticals and locations.” Kindling progress This year TBBD saw 1.5X number of transacting sellers compared to last year, amongst whom more than 35% witnessed 3X more sales vis-a-vis TBBD 2019. The number of crorepati sellers went up 1.5X and the number of Lakhpati sellers saw a 1.7X jump. Flipkart marketplace has in fact seen 40,000 Lakhpati sellers post COVID-19; reinforcing the trust MSMEs have shown on e-commerce. This Big Billion Days further brought forth small businesses from smaller towns. Within the 35%+ new seller base this BBD, around 60% of the sellers were from Tier II and Tier III towns. The cherished Flipkart Samarth program for artisans and weavers saw a 7X growth in the number of sellers. With the program reaching 7X more cities; 60%+ Samarth sellers came from Tier II and beyond cities with top performing categories being handloom cotton saree, home decor etc. In the first 5 days, Flipkart has already delivered 10 million shipments with over 3.5 million shipments delivered by its Kirana partners (compared to 1 million deliveries last BBD 19), between Oct 16-21 across Mobiles, Fashion, Electronics, BGMH and home furnishing categories. These deliveries were made across the country ranging from Indo-Pak border in Gujarat to 5,000 feet above sea level in Siliguri, West Bengal and through the jungles of Gir forest. Digital payments boost India’s shopping aspirations: This year’s TBBD reached far and wide with digital and financial constructs such as EMIs and Pay later that enabled consumers to realise their aspirations and shop hassle free. This year TBBD witnessed more than 55% increase in digital payments transactions on Flipkart with a sharp increase in the New to digital customer base. Customer savings through various bank and wallet led offers were 1.6X of last year. Flipkart also partnered with Paytm and designed value offers specially for low ticket size purchases that have contributed to 3X higher adoption in categories which are known to be cash dominant such as lifestyle, beauty and general merchandise, home, mobile accessories and more. EMI options and Pay Later were an enabler of credit for customers during TBBD, with Pay Later customers clocking in 7X higher spends and EMIs showing 1.7X higher adoption in the sale. The Flipkart Axis Bank Co-branded credit card also witnessed huge adoption with the transaction on the co-branded credit card going up 5X vis-a-vis TBBD 2019. Electronic Gift Vouchers (EGVs) too have been a favorite for customers as this construct witnessed a 40% jump this year compared to last year. Key category highlights Mobiles ●        2X growth in customers visiting the mobiles category this BBD ●        Premium segment of smartphones saw a growth of 3.2X, predominantly driven by Apple, Google and Samsung phones ●        30% growth in customers adopting for product exchange and 46% growth in adoption of bank offers compared to BBD2019 ●        41% adoption on the industry-first Flipkart Smart Upgrade Plan with Samsung ●        Realme has seen 2X growth in BBD 2020 over BBD 2019 ●        POCO did higher numbers in BBD 2020 than entire 2019   Fashion 1500 new cities shopped for fashion this TBBD Top brands were Puma, Saara, ADIDAS, Metronaut and Nike A 51% growth in customers from Tier II+ markets, over TBBD 2019 16+ million products sold in total by more than 40,000 unique brands/labels in fashion   Large Appliances Bharat (Tier III) customers drove the sale of large appliances with nearly 50% demand coming from the region for this ASP category Over 500 brands made available their large products to millions of customers 1 in every 35 people was a small office / home office business owners 1 in every 6 customers who bought appliances opted for Complete Appliance Protection 1 TV was sold every 2 seconds and 1 Microwave was sold every 14 sec         Electronics The electronics category witnessed a 2x YOY Growth this BBD, with laptops, desktops followed by audio, IoT, camera and tablet being top selling Nearly 3.5 Million Audio devices & accessories where 1M headphones were sold by the end of day 1 11 headphones sold every second till day 1  while Apple Airpods sold 1 every 4 seconds 1 Home theatre/soundbar sold every 2 seconds 3x YOY growth in premium devices 1 in 4 audio sold was premium - Apple, Sony, Bose were the top brands 10x YOY growth in True Wireless segment against last year BBD   Furniture WFH furniture segment witnessed the highest growth in the furniture category Flipkart set-up almost 50000 WFH desks all over India, and furnished 1 Indian house in every 3 seconds   1.5 orders per second were placed for furniture with 75% of the customers making prepayments Customers opted for 3-year furniture maintenance plan Some key micro cities which drove significant demand were Chanasma, Barkagaon, Balijipeta, Chelakkara, Bhatpara etc. Beauty, General Merchandise and Home (BGMH) BGMH saw a 100% growth in units as compared to TBBD 2019, with 40% of the units sold contributed by BGMH in this BBD. 1.4X growth in grooming 3x growth for cookware, 2.5X for pressure cookers and 2x for choppers, 10X growth in bakeware, 3X growth in cleaning supplies. 2.2X growth in units this festive season in Food, Nutrition and Healthcare category, with customers buying festive offerings such as Cadbury Bournvita and Celebrations packages along with daily needs such as Saffola Oil, Dabur Chyawanprash and Honey, Happilo and Granola California Almonds Offices & Institutes Almost 1,00,000 offices and institutes shopped online and availed GSTIN. Offices and institutes from New Delhi, Mumbai, Bangalore, Ahmedabad, Pune, Surat, Hyderabad, Chennai, Jaipur and Kolkata led the top cities chart from where demand was seen. Top categories included mobile handsets, laptops, television, Wireless earphones, bluetooth headsets, smart watches, routers, power banks and furniture such as beds, Sofas and sectionals amongst others. 2GUD 3.5X growth this TBBD, in comparison to TBBD 2019, while the non-branded vertical across home, fashion and decor saw a growth of 4.3X     BBD Specials   20X growth over last year, with consumer electronics and fashion being the key drivers   Flipkart Video BBD Muqabala was the best-performing interactive show, as users from across India engaged with this unique entertainment concept The top 10 cities that witnessed the highest engagement on FK Video were New Delhi, Bangalore,Hyderabad ,Mumbai, Kolkata, Chennai, Pune, Patna, Gurgaon, Lucknow Quotes: Chitra Vyas, Shopping Whopping [Hyderabad], Flipkart Seller “We started getting flooded with orders as soon as the sales kicked off during Early Access. That day, my team and I stayed in the office the whole time and continued doing so for the next five days as well. We used to go home only for an hour or two because we had to ensure that our customers get their orders right on time. We divided our staff into shifts and arranged for food, stay, and sleep in the office premises itself. We had a fully charged working atmosphere and my friends also came to support me in packaging and sales. This BBD has been extra special as we all came together while spending so much time apart in the last few months. My business has seen a huge growth in these last six days and I am equally pumped for the upcoming festive days too.” Raju Lunawath, Amazestore [Bangalore], Flipkart Seller “I have been a seller on Flipkart, dealing in the electronics category. There was such a pent-up demand seen by my customers that my business saw massive growth in the last six days. The experience was amazing and the demand surpasses all my previous growth seasons with Big Billion Days. Every time the festive season shows me great successes, I feel proud of taking the decision to become an online seller. Flipkart has been a great support for me through all these years and I am happy that together we were able to bring a successful festive sale to customers across the country.” Doma Tamang, Ranipool Store (Kirana in Gangtok) “I have been delivering in the hills of Gangtok for a year now apart from handling my store. This region is  not motorable and therefore I deliver by foot and with the Big Billion Days, an increasing number of consumers are ordering which is also helping increase in income and I’m able to better support my family. There has been a drastic increase in orders and I’m delivering almost 40-50 orders every day.”
ETMONEY partners with Google Pay to help its users create wealth
Oct 22 2020 By Admin
    In line with its mission to help Indians simplify their financial life and feel more confident about their money, India’s favorite investment app, ETMONEY, has partnered with Google to offer Google Pay users a super-simplified way to invest in Mutual Funds and National Pension System (NPS).   The integration of ETMONEY’s feature on Google Play will help its users enjoy a seamless experience without leaving the platform. This collaboration will allow Google Pay users to identify the right Mutual Funds and invest in them within minutes using their Google account and UPI ID. Google Pay users won’t need to create any user ID or worry about remembering multiple passwords. They will also experience the same ease while investing in the world’s cheapest retirement product, the National Pension System.    To make sure millions of Google Pay users who are staying away from investing due to hassles involved in completing KYC can start their journey to wealth creation,  ETMONEY has enabled zero paperwork, instant KYC on the Google Pay App. Users can also go through curated lists of investment themes, see top mutual funds, and do a comparative analysis to make investment decisions quickly and with confidence.    Speaking on the integration of ETMONEY on Google Pay, Founder-CEO Mukesh Kalra said, “Innovation has been the cornerstone of our growth. ETMONEY’s integration with Google Pay is yet another innovation that marries the convenience of ETMONEY with the expansive reach of Google Pay. This will be a big push for the country’s financial ecosystem. We are starting with Direct Mutual Funds and NPS and will soon expand to our other offerings in the near future. The sheer reach and native experience offered by both platforms will be extremely helpful in driving the mission of simplifying the financial journey of millions of Indians.”  
Home Credit India launches #ApneStyleKaTyohaar Diwali campaign
Oct 22 2020 By Admin
   Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to drive financial inclusion in India, today launched its Diwali campaign #ApneStyleKaTyohaar to celebrate this year’s festivities in one’s own style. As a part of the campaign and to support consumers in various ways, Home Credit India has partnered with Reliance Digital and My Jio Store, Samsung, LG, OPPO and Vivo to roll-out special festive offers and customer-friendly finance schemes on smartphones and home appliances.   Consumers can celebrate the festivities of Diwali in their own style with Home Credit as the company is ready with offers across industry’s favorite brands. Consumers can now purchase a Vivo, OPPO, LG and Samsung smartphone/home appliance with Home Credit at easy and affordable EMIs.   Marko Carevic, Chief Marketing & Customer Experience Officer, Home Credit India said; “Customers can now celebrate the festivities in their style, with us. With #ApneStyleKaTyohaar campaign, customers will be facilitated with our latest offerings and partnerships this festive season. They can choose the product of their choice from their favourite brands and can easily purchase with Home Credit’s easy finance options. Through this campaign, we hope to share the warmth of this Diwali season with everyone as we prepare to celebrate India’s biggest festival.”   The campaign #ApneStyleKaTyohaar will be aired on Home Credit’s social media channels including Facebook, Twitter, Youtube and OTT platform like Hotstar, highlighting the company’s customer centricity to enable consumers during these challenging times and inspire them to spread joy and rekindle hope & optimism for life.   Home Credit serves 11.3 million customers with plethora of hassle-free financing options which can be availed from a strong network of around 31,500 points-of-sale (PoS) presents across 350 cities. The company is committed to drive credit penetration and broaden financial inclusion through responsible lending in the country.  
Honda 2Wheelers achieves a new high in exports business Expands to European market with SP125 CKD kits
Oct 22 2020 By Admin
    Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) announced the exports of its next generation 125cc, advanced & stylish motorcycle - SP125 to Europe. The motorcycle is exported via the CKD route.   Speaking on this achievement Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “The transition from BSIV to BSVI was a challenging phase for Indian automobile industry. Honda 2Wheelers India converted this challenge into opportunity to export to advanced countries and have started exporting CKD kits of our 125cc Motorcycle SP125 to Europe. This is a testimony of our superior quality and technology as well as commitment to expand our global footprint. We are looking forward to expand to many new markets in future.”   Consignments carrying over 2000 CKD kits of its next generation 125 cc Motorcycle - SP125 to Europe have been dispatched since August 2020.   Its noteworthy that SP125 was the first BSVI motorcycle launched by Honda in India last year (November 2019). Powered by 19 new patent applications, the brand new SP125 BSVI has a completely new 125cc HET engine with eSP technology that delivers 16% more mileage and packs in punch with as many as 9 segment first technology & features in SP125 (full digital meter, distance to empty, average fuel efficiency, real-time fuel efficiency, LED DC headlamp, Engine Start/Stop switch, Integrated headlamp beam/Passing switch, Eco Indicator, Gear Position Indicator).   SP125 BSVI is currently being manufactured at Honda 2Wheelers, Tapukara Plant in Rajasthan.   Exporting Around the World Honda 2Wheelers India started exports from India in 2001 with its debut model Activa. Currently, Honda delights over 25 lac customers with its export portfolio of 18 two-wheeler models in 25 diverse export markets led by Asia, Middle East and Latin America.

Digital

Flipkart’s The Big Billion Days brings festive cheer like never before for MSMEs and Consumers across India
Oct 22 2020 By Admin
  As Flipkart’s The Big Billion Days 2020 draws to an end, it has yet again reaffirmed the role e-commerce plays in uplifting consumer consumption sentiment and catalyzing growth for local MSMEs. This Big Billion Days showcased the undying passion and entrepreneurship of sellers who took to digital commerce to bring festive cheer for Indian consumers. It showcased the power of partnerships when brands and kiranas joined hands to fulfil consumer aspirations while also creating more employment opportunities. Nandita Sinha, Vice President – Customer Growth & Engagement, Flipkart said,  “Flipkart’s aim this festive season has been to bring resilience back into the community. The remarkable enthusiasm from consumers has ushered in green shoots of recovery for everyone across the value chain. TBBD 2020 has been a celebration of sellers, artisans, kiranas and Wishmasters, who have delivered unmatched value to our consumers. The revival in demand and resurgence of consumption is expected to remain even after TBBD, as we continue to uplift the entire ecosystem. This was also the first completely virtual TBBD, as we adapted to the advent of a ‘new normal’ and its success comes on the back of the hard work of our teams across verticals and locations.” Kindling progress This year TBBD saw 1.5X number of transacting sellers compared to last year, amongst whom more than 35% witnessed 3X more sales vis-a-vis TBBD 2019. The number of crorepati sellers went up 1.5X and the number of Lakhpati sellers saw a 1.7X jump. Flipkart marketplace has in fact seen 40,000 Lakhpati sellers post COVID-19; reinforcing the trust MSMEs have shown on e-commerce. This Big Billion Days further brought forth small businesses from smaller towns. Within the 35%+ new seller base this BBD, around 60% of the sellers were from Tier II and Tier III towns. The cherished Flipkart Samarth program for artisans and weavers saw a 7X growth in the number of sellers. With the program reaching 7X more cities; 60%+ Samarth sellers came from Tier II and beyond cities with top performing categories being handloom cotton saree, home decor etc. In the first 5 days, Flipkart has already delivered 10 million shipments with over 3.5 million shipments delivered by its Kirana partners (compared to 1 million deliveries last BBD 19), between Oct 16-21 across Mobiles, Fashion, Electronics, BGMH and home furnishing categories. These deliveries were made across the country ranging from Indo-Pak border in Gujarat to 5,000 feet above sea level in Siliguri, West Bengal and through the jungles of Gir forest. Digital payments boost India’s shopping aspirations: This year’s TBBD reached far and wide with digital and financial constructs such as EMIs and Pay later that enabled consumers to realise their aspirations and shop hassle free. This year TBBD witnessed more than 55% increase in digital payments transactions on Flipkart with a sharp increase in the New to digital customer base. Customer savings through various bank and wallet led offers were 1.6X of last year. Flipkart also partnered with Paytm and designed value offers specially for low ticket size purchases that have contributed to 3X higher adoption in categories which are known to be cash dominant such as lifestyle, beauty and general merchandise, home, mobile accessories and more. EMI options and Pay Later were an enabler of credit for customers during TBBD, with Pay Later customers clocking in 7X higher spends and EMIs showing 1.7X higher adoption in the sale. The Flipkart Axis Bank Co-branded credit card also witnessed huge adoption with the transaction on the co-branded credit card going up 5X vis-a-vis TBBD 2019. Electronic Gift Vouchers (EGVs) too have been a favorite for customers as this construct witnessed a 40% jump this year compared to last year. Key category highlights Mobiles ●        2X growth in customers visiting the mobiles category this BBD ●        Premium segment of smartphones saw a growth of 3.2X, predominantly driven by Apple, Google and Samsung phones ●        30% growth in customers adopting for product exchange and 46% growth in adoption of bank offers compared to BBD2019 ●        41% adoption on the industry-first Flipkart Smart Upgrade Plan with Samsung ●        Realme has seen 2X growth in BBD 2020 over BBD 2019 ●        POCO did higher numbers in BBD 2020 than entire 2019   Fashion 1500 new cities shopped for fashion this TBBD Top brands were Puma, Saara, ADIDAS, Metronaut and Nike A 51% growth in customers from Tier II+ markets, over TBBD 2019 16+ million products sold in total by more than 40,000 unique brands/labels in fashion   Large Appliances Bharat (Tier III) customers drove the sale of large appliances with nearly 50% demand coming from the region for this ASP category Over 500 brands made available their large products to millions of customers 1 in every 35 people was a small office / home office business owners 1 in every 6 customers who bought appliances opted for Complete Appliance Protection 1 TV was sold every 2 seconds and 1 Microwave was sold every 14 sec         Electronics The electronics category witnessed a 2x YOY Growth this BBD, with laptops, desktops followed by audio, IoT, camera and tablet being top selling Nearly 3.5 Million Audio devices & accessories where 1M headphones were sold by the end of day 1 11 headphones sold every second till day 1  while Apple Airpods sold 1 every 4 seconds 1 Home theatre/soundbar sold every 2 seconds 3x YOY growth in premium devices 1 in 4 audio sold was premium - Apple, Sony, Bose were the top brands 10x YOY growth in True Wireless segment against last year BBD   Furniture WFH furniture segment witnessed the highest growth in the furniture category Flipkart set-up almost 50000 WFH desks all over India, and furnished 1 Indian house in every 3 seconds   1.5 orders per second were placed for furniture with 75% of the customers making prepayments Customers opted for 3-year furniture maintenance plan Some key micro cities which drove significant demand were Chanasma, Barkagaon, Balijipeta, Chelakkara, Bhatpara etc. Beauty, General Merchandise and Home (BGMH) BGMH saw a 100% growth in units as compared to TBBD 2019, with 40% of the units sold contributed by BGMH in this BBD. 1.4X growth in grooming 3x growth for cookware, 2.5X for pressure cookers and 2x for choppers, 10X growth in bakeware, 3X growth in cleaning supplies. 2.2X growth in units this festive season in Food, Nutrition and Healthcare category, with customers buying festive offerings such as Cadbury Bournvita and Celebrations packages along with daily needs such as Saffola Oil, Dabur Chyawanprash and Honey, Happilo and Granola California Almonds Offices & Institutes Almost 1,00,000 offices and institutes shopped online and availed GSTIN. Offices and institutes from New Delhi, Mumbai, Bangalore, Ahmedabad, Pune, Surat, Hyderabad, Chennai, Jaipur and Kolkata led the top cities chart from where demand was seen. Top categories included mobile handsets, laptops, television, Wireless earphones, bluetooth headsets, smart watches, routers, power banks and furniture such as beds, Sofas and sectionals amongst others. 2GUD 3.5X growth this TBBD, in comparison to TBBD 2019, while the non-branded vertical across home, fashion and decor saw a growth of 4.3X     BBD Specials   20X growth over last year, with consumer electronics and fashion being the key drivers   Flipkart Video BBD Muqabala was the best-performing interactive show, as users from across India engaged with this unique entertainment concept The top 10 cities that witnessed the highest engagement on FK Video were New Delhi, Bangalore,Hyderabad ,Mumbai, Kolkata, Chennai, Pune, Patna, Gurgaon, Lucknow Quotes: Chitra Vyas, Shopping Whopping [Hyderabad], Flipkart Seller “We started getting flooded with orders as soon as the sales kicked off during Early Access. That day, my team and I stayed in the office the whole time and continued doing so for the next five days as well. We used to go home only for an hour or two because we had to ensure that our customers get their orders right on time. We divided our staff into shifts and arranged for food, stay, and sleep in the office premises itself. We had a fully charged working atmosphere and my friends also came to support me in packaging and sales. This BBD has been extra special as we all came together while spending so much time apart in the last few months. My business has seen a huge growth in these last six days and I am equally pumped for the upcoming festive days too.” Raju Lunawath, Amazestore [Bangalore], Flipkart Seller “I have been a seller on Flipkart, dealing in the electronics category. There was such a pent-up demand seen by my customers that my business saw massive growth in the last six days. The experience was amazing and the demand surpasses all my previous growth seasons with Big Billion Days. Every time the festive season shows me great successes, I feel proud of taking the decision to become an online seller. Flipkart has been a great support for me through all these years and I am happy that together we were able to bring a successful festive sale to customers across the country.” Doma Tamang, Ranipool Store (Kirana in Gangtok) “I have been delivering in the hills of Gangtok for a year now apart from handling my store. This region is  not motorable and therefore I deliver by foot and with the Big Billion Days, an increasing number of consumers are ordering which is also helping increase in income and I’m able to better support my family. There has been a drastic increase in orders and I’m delivering almost 40-50 orders every day.”
ETMONEY partners with Google Pay to help its users create wealth
Oct 22 2020 By Admin
    In line with its mission to help Indians simplify their financial life and feel more confident about their money, India’s favorite investment app, ETMONEY, has partnered with Google to offer Google Pay users a super-simplified way to invest in Mutual Funds and National Pension System (NPS).   The integration of ETMONEY’s feature on Google Play will help its users enjoy a seamless experience without leaving the platform. This collaboration will allow Google Pay users to identify the right Mutual Funds and invest in them within minutes using their Google account and UPI ID. Google Pay users won’t need to create any user ID or worry about remembering multiple passwords. They will also experience the same ease while investing in the world’s cheapest retirement product, the National Pension System.    To make sure millions of Google Pay users who are staying away from investing due to hassles involved in completing KYC can start their journey to wealth creation,  ETMONEY has enabled zero paperwork, instant KYC on the Google Pay App. Users can also go through curated lists of investment themes, see top mutual funds, and do a comparative analysis to make investment decisions quickly and with confidence.    Speaking on the integration of ETMONEY on Google Pay, Founder-CEO Mukesh Kalra said, “Innovation has been the cornerstone of our growth. ETMONEY’s integration with Google Pay is yet another innovation that marries the convenience of ETMONEY with the expansive reach of Google Pay. This will be a big push for the country’s financial ecosystem. We are starting with Direct Mutual Funds and NPS and will soon expand to our other offerings in the near future. The sheer reach and native experience offered by both platforms will be extremely helpful in driving the mission of simplifying the financial journey of millions of Indians.”  
Home Credit India launches #ApneStyleKaTyohaar Diwali campaign
Oct 22 2020 By Admin
   Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to drive financial inclusion in India, today launched its Diwali campaign #ApneStyleKaTyohaar to celebrate this year’s festivities in one’s own style. As a part of the campaign and to support consumers in various ways, Home Credit India has partnered with Reliance Digital and My Jio Store, Samsung, LG, OPPO and Vivo to roll-out special festive offers and customer-friendly finance schemes on smartphones and home appliances.   Consumers can celebrate the festivities of Diwali in their own style with Home Credit as the company is ready with offers across industry’s favorite brands. Consumers can now purchase a Vivo, OPPO, LG and Samsung smartphone/home appliance with Home Credit at easy and affordable EMIs.   Marko Carevic, Chief Marketing & Customer Experience Officer, Home Credit India said; “Customers can now celebrate the festivities in their style, with us. With #ApneStyleKaTyohaar campaign, customers will be facilitated with our latest offerings and partnerships this festive season. They can choose the product of their choice from their favourite brands and can easily purchase with Home Credit’s easy finance options. Through this campaign, we hope to share the warmth of this Diwali season with everyone as we prepare to celebrate India’s biggest festival.”   The campaign #ApneStyleKaTyohaar will be aired on Home Credit’s social media channels including Facebook, Twitter, Youtube and OTT platform like Hotstar, highlighting the company’s customer centricity to enable consumers during these challenging times and inspire them to spread joy and rekindle hope & optimism for life.   Home Credit serves 11.3 million customers with plethora of hassle-free financing options which can be availed from a strong network of around 31,500 points-of-sale (PoS) presents across 350 cities. The company is committed to drive credit penetration and broaden financial inclusion through responsible lending in the country.  
Honda 2Wheelers achieves a new high in exports business Expands to European market with SP125 CKD kits
Oct 22 2020 By Admin
    Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) announced the exports of its next generation 125cc, advanced & stylish motorcycle - SP125 to Europe. The motorcycle is exported via the CKD route.   Speaking on this achievement Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “The transition from BSIV to BSVI was a challenging phase for Indian automobile industry. Honda 2Wheelers India converted this challenge into opportunity to export to advanced countries and have started exporting CKD kits of our 125cc Motorcycle SP125 to Europe. This is a testimony of our superior quality and technology as well as commitment to expand our global footprint. We are looking forward to expand to many new markets in future.”   Consignments carrying over 2000 CKD kits of its next generation 125 cc Motorcycle - SP125 to Europe have been dispatched since August 2020.   Its noteworthy that SP125 was the first BSVI motorcycle launched by Honda in India last year (November 2019). Powered by 19 new patent applications, the brand new SP125 BSVI has a completely new 125cc HET engine with eSP technology that delivers 16% more mileage and packs in punch with as many as 9 segment first technology & features in SP125 (full digital meter, distance to empty, average fuel efficiency, real-time fuel efficiency, LED DC headlamp, Engine Start/Stop switch, Integrated headlamp beam/Passing switch, Eco Indicator, Gear Position Indicator).   SP125 BSVI is currently being manufactured at Honda 2Wheelers, Tapukara Plant in Rajasthan.   Exporting Around the World Honda 2Wheelers India started exports from India in 2001 with its debut model Activa. Currently, Honda delights over 25 lac customers with its export portfolio of 18 two-wheeler models in 25 diverse export markets led by Asia, Middle East and Latin America.

Agencies

Contract Advertising creates a series of 10-second films for Lupin’s Lupisafe Wipes
Oct 22 2020 By Admin
       With more people returning to work, there is a lot of apprehension and fear surrounding touching everyday objects around us. Rising to the occasion, Lupin has launched Lupisafe Wipes – a wipe with 70% alcohol that kills 99.9% germs. Infused with the goodness of aloe vera, Lupin’s wipes are safe to use on hands, apart from surfaces and gadgets.    With Lupin launching Lupisafe, a hand sanitiser brand, a few months back, Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, was tasked with demonstrating the efficacy of the new launch of germ kill wipes. To increase visibility, the campaign #BeSafeWithLupisafe, was launched during the IPL with a set of 4 short films for TV as well as social media platforms.   Commenting on the campaign, Anil Kaushal, Head of OTC Business, Lupin said, “The hand hygiene category in India is growing at a phenomenal pace and Lupin has launched a sanitiser brand called Lupisafe a few months back. This is an extension of the brand into wipes having 70% alcohol as recommended by WHO and we are to see traction on this category with this launch campaign.”                 Supratik Sengupta, Head of Marketing, OTC Business, said, “Lupisafe is a new kid on the block and we wanted it to be well-known quickly. The brief to Contract was to tell a relevant story in 10 seconds that will demonstrate usage and connect it to the brand. We chose IPL to launch the campaign to get the desired eyeballs in the shortest possible time.”                             Ayan Chakraborty, EVP & GM, Contract Mumbai, said, “This is a category that is relatively new to our country. Facial wipes were always present, but a germ kill wipe is something that has become relevant in the last few months. The task was to create simple stories of 10 seconds which educated the consumer on the use of the product in a relevant set up.”   Rahul Ghosh, SVP & ECD, Contract Mumbai, added, “Sometimes the sharpness of an idea is imposed by the medium. And telling a brand story in such a short format called for a discipline in storytelling where every element of the execution needed to play its role very hard, starting with the brief. The brief was super focussed. Only a matter of logic that the creative product be an outcome of such discipline.”   Lupin Limited is an Indian multinational pharmaceutical company based in Mumbai, Maharashtra, India. With a presence in over 100 countries, Lupin offers high-quality yet affordable medicines for some of the most chronic diseases addressing unmet needs in many parts of the world.   Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, releases #BeSafeWithLupisafe, a campaign series of 10-second films for Lupin’s Lupisafe Wipes.   Created by Contract Advertising and produced by Lightbulb Motion Pictures, you can view the films here:   Film 1: https://www.youtube.com/watch?v=c0ZwyCeOwBc Film 2: https://www.youtube.com/watch?v=9Rhic8RXvVE Film 3: https://www.youtube.com/watch?v=vyyXRFW_Mj8 Film 4: https://www.youtube.com/watch?v=QUfz0x9Ax0Q
Madison Media wins Television business of RSPL Group
Oct 21 2020 By Admin
    Madison Media begins the festive season with a bang. The agency is happy to announce that RSPL Group, the makers of Ghadi detergent, amongst other brands, has moved its TV business to the Agency. This part of the TV business was previously handled by Wavemaker, a GroupM company. The account will be handled by Madison Media Plus out of Delhi.    Says Mr. Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “Ghadi has been an inspiring Local Brand story that has grown only stronger as MNC brands have entered the market. It is a proud moment for Madison to partner with RSPL.”   Says Rajul Kulshreshtha, CEO, Madison Media Plus, “We’re happy to have won the account of RSPL Group, a win that has emerged before the festive season begins. We look forward to a great association.”   Madison Media is the 5th largest Independent Media Agency of the World, according to RECMA 2020. And the 2nd Most Admired Media Agency according to the Economic Times, Brand Equity Ad Agency Reckoner, 2018-19.  Madison Media has just won the Best Digital & Social Media Agency of the Year at IDMA 2020, Excellence Award for Media Agency at E4M Play Awards 2020, along with being voted the TV Media Agency of the Year at Prime Time Awards 2020. Madison Media has won over 200 awards since January 2019.   Madison Media Group is India’s foremost media agency handling media planning and buying for blue-chip clients including Godrej, Marico, Titan, Asian Paints, Abbott Nutrition, Tata Consumer Products, Viacom 18 , BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, Domino’s, McDonald’s, Crompton, Indian Oil, Snapdeal, Cipla Health, Welspun and many others. Madison Media is a part of Madison World which through its 11 companies served last year, as many as 500 Advertisers.  
Wunderman Thompson South Asia with Mirum India consolidates the Exide business portfolio representation with 2 new business wins
Oct 21 2020 By Admin
     Wunderman Thompson, South Asia, will handle the entire portfolio of businesses under Exide Industries Ltd., on the back of  2 new business wins - SF Batteries and Dynex from its aftermarket battery portfolio. For over two decades, the agency has partnered Exide Industries Ltd. (EIL) for helping them build their flagship brand - ‘Exide’. The consolidation of the brand’s business comes at a strategic time, as EIL looks to reinforce and strengthen its hold in the aftermarket battery segment. Wunderman Thompson along with its group company Mirum India will closely partner EIL to drive growth and visibility for all three brands, by leveraging the power of traditional and new-age, data-driven, digital marketing solutions. Having built some of the best brands in the country, and backed by a strong legacy, Wunderman Thompson is uniquely positioned to deliver end-to-end creative solutions to clients through an integrated approach that combines the best of creativity with data and technology.   The automotive industry has been facing a challenging market situation for over a year now which has further worsened owing to the pandemic. Wunderman Thompson believes that it can partner the brands to help them navigate these unprecedented times with a holistic brand and communications strategy. With its group company - Mirum India, the agency will offer digital marketing solutions enabling the brand to better connect with consumers across different platforms.   On their continued association with the agency, Mr. Arun Mittal, Director Automotive, Exide, said, “For 75 years Exide has been a symbol of trust, quality & market leadership. Despite growing market complexities, we continued our dominance through various transformational steps; be it adoption of technology or through enhanced customer centricity in our product & service offerings. We believe, consolidation of our brands with Wunderman Thompson will further enable us reach our future business goals at an accelerated pace.”   Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia, said, “Exide is an exceptionally powerful brand and we are proud that we have contributed in building it over the last two decades. We are delighted that our client has reposed their trust in us by asking us to handle two more of their brands – SF and Dynex. Besides appointing our group company, Mirum, to support the digital transformation journey that has already begun in right earnest. The seamless delivery of an end-to-end solution is what Wunderman Thompson believes in and we now have that opportunity to demonstrate it on all the three brands.”   Vijay Jacob Parakkal, Sr. VP & Managing Partner, Wunderman Thompson, Kolkata, added, “Exide Industries Limited has been a very special relationship for us for almost 2 decades and we are thrilled to win the creative and digital mandate for all three brands, Exide, SF and Dynex. We look forward to partnering them in their next phase of growth with  our comprehensive creative, technology and data capabilities.”   Commenting on the win, Sanjay Mehta, CEO Mirum India, said, “We are pleased to see a strong focus from the group, towards extensive digital transformation, and as a part of the Wunderman Thompson group, Mirum is very pleased to be working with the client on this journey, and help deliver on their extensive business goals, using digital marketing.”
EsselWorld Bird Park’s ‘Nature, Nurtured’ campaign will leave you eggstatic
Oct 20 2020 By Admin
     Launched in April 2019, EsselWorld Bird Park is India’s first interactive bird park, spread across more than 2 acres of green spaces, hosting more than 500 species of volant, terrestrial and aquatic birds from across the world. With a tropical rain forest theme, it has always endeavoured to conserve and educate people about avian fauna, while also providing a safe habitat to many keystone bird species. EsselWorld Bird Park’s latest social media campaign titled ‘Nature, nurtured’, launched in the backdrop of the pandemic, has resulted in the birds feeling increasingly at home, reverting to their normal natural instincts and behaviour, proof of which lies in the sudden surge in nesting and egg-laying activity.   Joining the new baby birdie clan are Cockatoos, Golden Pheasants, Monk Parakeets and Cockatiels. Interestingly, the Cape Barren Geese were the first terrestrial birds in the park to have babies through natural breeding and have been breeding every winter season since then at the same place and in the same nest. However, the Zebra Doves breed round the year and have now grown by 70-80% of their population in the Park.   Commenting on this Mr. Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd. said, "We are glad to welcome the little birdies in our Park and we hope the other bird species present heretoo extend their families feeling it at home. Mindful of the importance of bird conservation, our Bird Handlers take utmost care of the birds and preserve their habitat in a natural and eco-sensitive manner in a carefully designed and propositioned environment."

OTT

ZEE5 strengthens ISP distribution ecosystem; partners with Meghbela Broadband
Oct 22 2020 By Admin
   The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and Cable TV. Since the pandemic ZEE5 has seen over 3X growth in its consumer base. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with ISPs present from across India. The latest partnership is with Meghbela Broadband, one of the largest Internet Service Providers in the eastern region of India. Consumers today are demanding more options and value from their internet service providers. Though the alliance with ZEE5, Meghbela Broadband will enable easy access to ZEE5 to its consumers though its Android Box.  Customers on select internet plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. To get access to ZEE5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app. ZEE5 offers over 100+ originals across genres apart from a vast library, which boasts of over 1.25 lakh hours of content across 12 languages that include originals, popular TV shows and blockbuster movies spanning various genres and formats. Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.” Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps.  I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”       ZEE5 has continued to integrate newer technology, constant innovations and built a truly impressive content library. With an array of carefully curated range of offerings ZEE5 has become the leading entertainment platform among Indian consumers. The alliance will allow a wider set of diverse consumers to discover a super digital entertainment experience with these bespoke offerings.     Existing Meghbela consumers can avail ZEE5 premium services free of cost by upgrading their Internet pack above 100Mbps by calling at +91 33 4029 1100 or writing at helpdesk@meghbelabroadband.com.   YouTube Link: https://youtu.be/cr8e8bs1EeY
Voot delights customers with Shemaroo’s extensive offerings in Marathi & Hindi
Oct 19 2020 By Admin
   VOOT, India’s leading streaming platform, has been relentlessly driving digital transformations to create a wholesome entertainment ecosystem that caters to each segment of their diversified audience. Taking these efforts, a notch higher, VOOT has announced a strategic partnership with India’s leading content powerhouse Shemaroo Entertainment Ltd. to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of VOOT. The association will further strengthen VOOT’s current content portfolio and provide unlimited entertainment to its viewers. The users will have access to Shemaroo TV’s popular and entertaining gamut of shows, across various genres likes Mythology, Drama, Horror, and Romance. In addition to this, viewers will have access to Shemaroo MarathiBana, a Marathi movie channel that will entertain VOOT users by offering highly rated Marathi movies. Commenting on the partnership Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe that content is pivotal for the growth of digital platforms. Live TV is one of the highest growing categories amongst videos for the on-the-move digital consumers. We have specifically worked on ramping up this category to ensure our viewers stay connected with their favorite channels of movies and shows, even when they are not in front of a television set. With our partnership with Shemaroo, we believe that our viewers will find content relevant and engrossing. In tough times like these, Shemaroo’s efforts are in line with our idea of bringing engaging and enriching content on board for all our viewers.”  Sharing his thoughts on the partnership, Mr. Sandeep Gupta, COO – Broadcast, Shemaroo Entertainment Ltd said, “Shemaroo’s broadcast business has been entertaining the masses of India since the start of the year and given the circumstances it was all the more necessary to have access to some friendly entertaining distractions.  Our partnership with Voot will help us not only strengthen the bond with our audiences even further but also help reach out to a wider set of audience and geography. I am extremely happy and confident that both our channels will be appreciated and loved by Voot users since they have been the first choice for viewers since the launch.” VOOT has been keeping the country’s spirits high during these challenging times through various partnerships. This association with Shemaroo will further strengthen the current offerings and bring a wider range of content for its viewers.  
MX TakaTak launches Fame House, wherein leading Indian Influencers are put under one roof to collab and create content
Oct 18 2020 By Admin
    MX TakaTak is the new home for content creators across the country, with over 6mn digital influencers as a part of its growing community. Building on their commitment of nurturing the immense talent of digital enthusiasts who wish to make this their career choice - MX TakaTak has announced the first edition of MX TakaTak Fame House, a one-of-a-kind experience wherein15leading Indian influencers are put under one roof, in an exotic location and given an invite only opportunity to reach millions of new fans, daily.   The influencers who have been picked for the maiden edition include some of the biggest names like Nisha Gurgain, Lucky Dancer Lucky, Ashika Bhatia, Amulya Rattan, Ayush Yadav and Rush Twins to name a few.   In a 7-day lockdown starting from 19th - 25th October in Goa, MX TakaTak Fame House is the perfect occasion for these influencers to create, collab and chill with each of them getting professional guidance to turn their ideas into reality – be it hair, makeup, styling, cameras, equipment, or location. Each day will see a new theme with multiple tasks and all they need to do is innovate, create new content and see their following scale new heights – all the while having fun, of course!   On this initiative, Karan Bedi, CEO, MX Player said, “Our aim has always been to bring alive the dream of fame, fandom and eventual fortune for our TakaTak family and with this edition of Fame House, we want to give them all the right tools to make it big. The concept is to create an easy-going, collaborative but exciting environment by bringing together an exclusive set of digital creators and giving them opportunities to bring out the best in them. We are looking forward to seeing some fantastic videos that each of them creates from the MX TakaTak Fame House.”   Speaking about the unique concept, influencer Nisha Gurgain said, “Most of us have always aspired to be a star and with the Fame House, MX TakaTak is bringing us one step closer to our dream by hosting us in Goa and ensuring we are given every assistance to create some great content.”   Influencer Lucky Dancer further added saying, “I think events like this challenge us to think outside the box and work on fresh concepts that can draw in more fans. I’m really looking forward to staying in the Fame House and creating videos that can go viral.”   Keep an eye out for all the trends from MX TakaTak Fame House between 19th to 25thOctober.   Download MX TakaTak Now:https://bit.ly/MXTakaTakApp
Hungama Play launches ‘Love ka Panga’, a new Hindi original romantic comedy show starring Asha Negi and Ansh Bagri
Oct 16 2020 By Admin
    Hungama Play, a leading video on demand platform owned by Hungama Digital Media, today launched ‘Love ka Panga’, a new Hungama Original. A romantic comedy starring popular actors, Asha Negi and Ansh Bagri, the show is shot in the scenic mountains of Manali and is a hilarious take on modern day love and romance. The story revolves around a modern city girl who wants to enjoy a peaceful holiday, a desi munda who thinks he’s the coolest dude on earth, and a series of chance encounters that change their lives. Produced by ABUZS Original, the show is directed by Nitesh Singh.   Neha (Asha Negi), a sophisticated, well-educated Delhi girl on her first solo trip to Manali plans to enjoy a quiet holiday in the beautiful mountains. Sumit (Ansh Bagri), on the other hand, a loud desi Haryanvi chhora, intends to live it up and make the most of his time. When a series of unplanned encounters bring them together, their respective plans go for a toss. He thinks he is being helpful but she considers him a chep. He thinks she has too much attitude and she thinks all he needs is a chamaat. However, somewhere between all the misunderstandings, they form a friendship that could blossom into something else. But does it lead to their happy ending? Can they overcome their differences? Or do destiny and fate have other plans for them?   Speaking about the show, Siddhartha Roy, COO, Hungama Digital Media said, “The demand for original content across our extended network has increased exponentially over the 2 years and we expect it to increase by 3x over the next year. Our slate of Hungama Originals is primed to cater to this demand with a varied range of genres, languages, narratives and storytelling techniques. Love ka Panga features a strong cast, beautiful locales and a story that will be relatable for couples across regions. We intend to continue with our strategy of launching a new original every 4 to 6 weeks, giving each of them a wide release through our global distribution network.”   Speaking about the series, Nitesh Singh, the director of the show said, “The show explores a youthful modern day love story that is certain to find an instant connect with the viewers. Shot in the beautiful mountains of Manali, the show takes the viewers on a roller coaster trip with its two lead characters – Neha and Sumit who couldn’t be more different from each other. One is a classy Delhi girl while the other is a desi Haryanvi munda. Their banter and interactions are sure to keep the audiences entertained throughout the show.”   Speaking about his role, actor Ansh Bagri said, “I am glad to have worked in a show that is as interesting as Love ka Panga. The show gives viewers everything that they would want from a romantic comedy without a single dull moment. The character I play, Sumit, is a loud Haryanvi chhora who doesn’t think twice before saying something, but is not bad at heart. His innocence and authenticity is sure to win over the audiences. It was exciting to work with Asha Negi and Nitesh Singh on this project and I look forward to the feedback from Hungama Play’s users.”   The show is now available to stream on Hungama Play, Hungama’s video on demand platform. Love ka Panga is also available to stream through Hungama Play on MX Player, Airtel Xstream App, Vi Movies and TV, Amazon Fire TV Stick, Tata Sky Binge, DishSMRT Stick, ISPs like Meghbela Broadband, Alliance Broadband, ACT Fibernet and Netplus, and Smart TVs like TCL, OnePlus TV, Sony BRAVIA, CVTE, Toshiba and CloudWalker. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV. It will also be available to stream on SonyLIV and Flipkart Video at a later date.   Watch the trailer of Love ka Panga here – http://bit.ly/LoveKaPangaTrailer   Watch the show here – http://bit.ly/LoveKaPanga

Guest Authors

How Can HR Protect Employees’ Mental Health During Covid-19 Crisis?
Oct 21 2020 By Admin
    We are living in the most uncertain, unprecedented and increasing unsettling times of our lives. Uncertainty triggers anxiety. Between rising numbers of Covid-19 cases, questions about whether or not to reopen economies and businesses, the ongoing situation at National Borders, and the economic fallout of the pandemic, we are not sure what is coming next. These uncertainties are taking a toll on our mental health, including at work. We saw an impact early in the pandemic. At the end of March and in early April, It was reported that the Domestic Violence cases have risen, Suicide cases increased. A survey showed that mental health of almost 42% of respondents had declined since the outbreak began. As we steer through the evolution in the near future, leaders are likely to see employees struggle with anxiety, depression, frustration, burnout, trauma, and PTSD. Those mental health experiences will differ according to gender, financial status, social status, Job opportunities available and parenting and many other variables. So, what can Human Resources and leaders do to support people as they face new stress, safety concerns and financial turmoil. What Can Human Resources Leaders Do? The role of a Human Resources Leader, even in the most uncertain times remains the same: to support employees including supporting their mental health. One good thing of the pandemic and lockdown is that people have started talking about mental health. Almost everyone has experienced some level of discomfort. Human Resources leader and other leaders talking about their own experiences will help in reducing the stigma attached to the subject of mental health. Being honest about their experiences of mental health struggles as a leader opens the door for employees to feel comfortable talking with you about mental health challenges of their own including that of family members. It’s important now more than ever, that HR works in close coordination with business leaders to recognise the impact that home working in the current context and environment can have on employees mental wellbeing. Here are a few things that Human Resources leaders can do to normalize and support mental health at work. Communication. Human Resources leader must ensure that the communication which is going to employees is consistent, regular and relevant. This would help the employees feel assured. Investment in training. Now more than ever, you should prioritize proactive and preventive workplace mental health training for employees at all levels. Before the pandemic, the organizations where Human Resources leaders took business leaders on board to discuss their roles in creating a mentally healthy culture. That positioned them well to navigate the uncertainty that has unfolded. As more and more employees struggle with mental health, it’s important to debunk common myths, reduce stigma, and build the necessary skills to have productive conversations about mental health at work. Modification of policies and practices. To reduce stress on everyone, be as generous and flexible as possible in updating policies and practices in reaction to the pandemic and its social and financial impact civil unrest. For example, you may need to take a closer look at your rules and norms around flexible hours, paid time off, email and other communications, and paid and unpaid leave etc. When you make changes, be explicit that you are doing so to support the mental health of the employees. Measure. Accountability measure need not be complicated. It can be handled in a simple pulse survey done regularly to understand how people are doing currently and at regular interval.   The direct input from employees will provide invaluable insights which will help designing and implementation of input new programs, including remote management skill-building for managers, enhanced health and well-being support for employees, and increased work flexibility, time off etc. It is still uncertain when would again be closer to Pre Covid-19 time. Interim, let’s use this opportunity to create the mentally healthy workplace cultures that should have existed in pre Covid-19 era also.   By Dr. Rajesh Mohan Rai, HR Strategist, Business Coach & Facilitator  
Potential of Programmatic Audio Advertising
Oct 21 2020 By Admin
      Audio is currently undervalued and underutilized in India. There needs to be more education, and more measurement tools, says Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India.    In India, programmatic audio is still in its nascent stages. However, the 2019 market saw entry of global music giants like Spotify, YouTube and Amazon Music, point to the medium’s great potential.    While the ‘explosion’ in adoption has yet to happen, there are signs that the industry is moving in that direction. One positive indicator is that listener’ numbers are on the rise across the country.   We already know that    Given the ongoing lockdown, this music listening has only increased, with music streaming platforms seeing up to 40% increase in Monthly active users according to similar web. People are also spending more time on the platforms which have seen a surge of 42% in time spent in March alone. This increased time spent is consistent across the entire day, but afternoons & late nights seem to have peaked with 52% and 80% increase in listening respectively. There is, naturally, an overlap between audio listeners and video viewers. A lot of target audiences we have for audio are already fervent video viewers. They are smartphones users; they are a tech-savvy bunch.    According to TechSci Research, the Indian music streaming market is touted to be worth $150 million, The firm also estimated that the market will reach $400 million by 2023. Now, platforms like Spotify, Gaana, JioSaavn, YouTube Music, Google Play Music and Apple Music are jostling for space. Most platforms have un skippable ad formats and the Audio content is also highly curated coupled with licensed music making these premiums platforms one of the safest for ad placement. Podcasts could pave the way for brand communication amidst lockdown    Yet, the audio industry still needs to overcome one major hurdle: a lack of understanding of the impact of audio advertising.    Measuring its success is key   Audio is currently undervalued and under-utilized. There needs to be more education, and more measurement tools. While DSPs (Demand side Platforms) have traditionally been developed for display and video formats, they are now developing features to meet the nuances of the audio format, buying and optimizing currencies. Publishers need to send the right signals to the buying platforms and third-party measurement providers, so that the intelligence around the ad-exposure can be used to measure the ad-effectiveness.    Make audio part of your omnichannel campaign strategy   Audio can provide the most value if it becomes part of an omnichannel campaign--when fluidity between the different mediums, whether video, display, audio or even DOOH for that matter, is achieved.    The media consumption habits of consumers are considerably changed in recent times, however, understanding the habits in regular or new normal times can help brands plan for an optimum mix of various formats to ensure maximum ad-effectiveness. “For example, capturing the mood of these days, brands can deliver engaging messaging to their consumers via uplifting playlists and podcasts in addition to the video or display formats. When people slowly ease back post COVID, tapping the morning school-run or office commute through an audio format, brands can further amplify the messaging through video in the evening, or tapping DOOH ad-exposure followed by an audio ad can create unique touch points for brands.    As programmatic audio becomes increasingly adopted by Indian buyers and publishers the next step for programmatic companies is to help advertisers achieve ‘outcome buying’, in other words, help advertisers optimize programmatic media investments for outcomes such as completed listens or improved brand-recall, and achieve verifiable results. Author: Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India. 
Guidelines for Creating a Banking App
Oct 13 2020 By Admin
      Mobile apps are revolutionizing the way we manage our finances, with 90% of mobile users predicted to make a mobile payment with their smartphone in 2020.  In 2018, digital transactions in India increased by 55%, compared with 48% in China and 23% in Indonesia, according to data from the Bank for International Settlements (BIS). Moreover, research shows that in India alone, the number of mobile banking payments in 2019 was approximately 6.2 billion. This was a significant increase compared to the previous year, and there is no sign this trend is slowing down. In fact, the Indian digital payments market is estimated to reach the one trillion U.S. dollar mark by 2023.    All of this has been accelerated by COVID-19, as lockdown forced people to rethink how they would complete even the most mundane tasks — including banking. Now more than ever, fintech and banking apps on mobile are integral to daily life, and traditional banks risk becoming irrelevant if they don’t keep up with the competition on this front. Here’s what you need to know about creating a banking app in 2020. Get to know your audience and competitors Before you launch any product, it’s crucial to understand the market — and that’s especially true for banking apps. The banking vertical caters to a wide age range and various user types, so it’s essential to identify which features are critical for your target customers. Moreover, if you already have services via desktop and mobile web, your mobile app should offer the same functionality — perhaps with a few extras. (For instance, mobile deposits may not be possible on desktop but are in an app.)    Extensive testing is the best way to identify what works best and ensure your banking app generates optimal results. You should also seek out user feedback from every demographic you are targeting. As you gain a greater understanding of what customers want from your app, you should also gain a clear outline of your various target audience groups, why they will be interested and how you can compete against apps targeting the same audience.  Banking app design It should go without saying that your user interface should be sleek, easy to use, and address your customers’ needs. What that will look like for each app depends on the audience and the product’s core mission  — but that doesn’t mean there aren’t best practices you can follow. For instance, avoid overloading your app with images, text, and icons – keep things simple so users can accomplish their mission quickly and without too many hurdles to jump. You can give your app a visual identity by using your brand’s color themes and logo when appropriate.    You can also help users make sense of complicated financial matters by including data visualizations. For best results, A/B test these visualizations so you can learn when they are useful and when they are harming your UX.   Messaging is also a key component your team will need to consider. From time to time, you will need to communicate with your users. While interruptive messages that appear on the screen may seem necessary for conveying important financial information, they can also annoy users just trying to complete a task — in which case, non-interruptive messaging may be a better fit. Secure your app   When it comes to banking of any type, security is of the utmost importance. Whether it's a guard at the door or biometric log-in, your customers want to know their money is safe with you. To inspire confidence and keep your users’ data secure, you’ll need to implement these four security features:    Only allow sophisticated passwords Don’t store unnecessary information Use two-factor authentication Implement payment blocking   Keep in mind that security often impacts the user experience, and you’ll need to balance both concerns to create a seamless but secure experience. User onboarding When it comes to retaining users, the onboarding process is incredibly important. Bad user experience can send users running back to the teller — or worse, to the competition. There are many aspects of user onboarding that need to be considered, but the most important for fintech companies is that you establish trust with your audience.    To get started, consider coordinating your onboarding across multiple channels, making sure your messaging is consistent, and the process is seamless. Meanwhile, remember that it’s important to tell users why you’re collecting it and how you will use it whenever you ask for personal information. You can also offer trials, allowing potential customers to try out your services without commitment.   User personas are also a great way to optimize your onboarding. These are fictionalized versions of audience groups that will help you segment your customers by their needs. You can create user personas using your market research and gather data to identify behavioral trends once your app has launched. Having a complete understanding of your user personas will also help you further down the line and ensure you make research-driven decisions. The bottom line on fintech Remember, when it comes to fintech apps and banking in general, users are often on a mission to complete a task or get information. Your goal should be to help them do this safely with as little friction as possible. If you do it right, you will succeed against your competitors, continue to grow your business and will be part of shaping the future of mobile finance.   Author:   Shubham Jha, Sales Manager India at Adjust  
The Modern Worker Demands Modern Recognition
Oct 06 2020 By Admin
    It is amazing how there is no limit to the amount of good one can do if one does not care who gets the credit. But then hey, everyone craves for recognition of some kind or the other. This was true earlier & is truer now in this era of Social Media engineered human personalities. Let me quote an excerpt from “Jaya” aka “The Mahabharata” “Once Indra went to Krishna asking for help. Devaloka had been usurped by a Demon & he had shunted out all the devas.He begged Krishna to fight for the vanquished devas. The kind hearted blue skinned king of Dwarka set forth to fight the demon. Within a month he won back the Devaloka for Indra, who stated his indebtedness while praising Krishna for his kindness. As Krishna returned to Dwarka, one of his wives Satyabhama asked him about the gifts he received from Devaloka. Krishna replied that he didn't bring anything, for that matter neither did Indra gift him anything nor did he want something. She pestered him to get the Parijaat Tree from Devaloka for her. On her insistence Krishna put forth the request to Indra who flatly refused stating that he is indebted to him but wouldn't give anything from Devaloka. Krishna gave him a wry look as he realised that Indra was capable of lip service & nothing else!” Sometimes organizations indulge in similar tactics when they are in an acute fix. Rewards & Recognition need to be incorporated in order to keep the employees motivated. Else they shall end up losing faith in the leadership. There is nothing more dangerous than a demotivated & vengeful employee who feels he has lost that which was rightfully his. We live in a world wherein all of us are used to instant gratification, right from the 2 minutes Noodles to Instantaneous love. In such a scenario why must our work-lives be separate, recognition too thus is a need now & no longer a mere want.  To further substantiate Maslow’s theory, recognition becoming a want means that an average human being looks up to avenue which provide him or her with the due recognition of work. This is one of the major sources of fluidity with which a majority of the so called “Society’s” function around us.  But then this is not necessarily a bad thing, as with the instant need of gratification of today’s generation, the need of the current worker too mirrors a similar framework. The modern worker needs to be recognised for not only the extraordinary achievements that they get under their belt but also for the routine regular job role too. Now this is the hard part, how does an organization recognise its workers beyond the normal realm of acceptance? The normal is a part of a majority of the organization’s HR repertoire, but as the title of this article suggests what are the modern methods which the modern employee expects? But then again, this covid19 situation makes it even more difficult since a majority of these methods also need to be cost effective. So here I have listed down 2 methods which can be used to recognise the modern employee albeit with a modern perspective 1. Nominate Employees (Management & Peer Votes) This is usually done in a majority of companies, but imagine doing this via a Google Form & displaying the Employee of the Month tag on the employee web page of the company. Employees shall not only appreciate the recognition that they receive and realise that their daily performances are being noticed but also while working remotely such a gesture can go a long way in building a rapport amongst team members too since the voting is done by their peers.    2. Kickstart an Employee Appreciation Program   An Organization can start an EAP for the employees, now this will stand apart since during normal times the appreciation maybe physically shared in terms of gifts or vouchers etc. but during the Covid19 period how to showcase the positive qualities?   Well an innovative thing that a few MSME’s have started is that they have divided their organization into teams & points could be awarded to the employee for simple task like assisting their colleagues to their punctuality or any other qualities. These points then add up for the team & at the end of the month any specific memento can be shared or this activity can be linked with the 1st method.   We at DSS Group of Companies (www.dssgroup.co.in), are an essential service provider & during the Covid19 pandemic our manpower was on the frontline fighting daily & during this time whenever I saw a team member ask for help, I was always the first person to volunteer. Your commitment to helping out makes employees feel recognised & solving problems simply more enjoyable.    As an organization, it is imperative to take a moment to recognize every single person on this team for not only meeting expectations lately but exceeding them. I’ve seen people bring new ideas to the table, put in extra hours, and really push themselves to their limits during this pandemic. And a line of recognition & appreciation can go a long way in motivating the employees.   By; Dr Sheetal Nair, Corporate Head, DSS Group of Companies