Nobel Hygiene gets ‘Real’ with the launch campaign of RIO -Heavy Duty Pads

Mar 09 2020

 

RIO, the first sanitary pad designed for women with heavy flow, launched it’s communication campaign today. With Radhika Apte as the face of the campaign, they aim to spread awareness about heavy flow and establish the inadequacy of existing solutions.

The campaign will also seek to educate the audience on the pains of heavy flow and its main causes being PCOD and early onset of menopause, create solidarity among women facing it by letting them know they are not alone and encouraging them to talk about it. RIO has already taken up a raw and real approach with their Digital Audios released with #MyBloodySecret. The same tone is carried forward in the TVC with Radhika Apte calling Heavy Flow, for what it is. The imagery used is true, and brings out the problems of heavy flow without mincing any words and striking imagery. After the successful digital leg, that saw a plethora of women share their stories on heavy flow, the video campaign will take the conversation a step further. 

Heavy Flow is not considered as a separate medical problem, but a personal complication. Combine it with a general reluctance in visiting a doctor and most cases of Heavy Flow remain undiagnosed. Thus, women refrain from opening up about it and continue to suffer in silence. RIO’s own qualitative and quantitative research re-affirmed this view and threw light on the pain and the ostracization that women face because of it across different strata of society.  

Commenting on the campaign launch Kartik Johari, Vice-President, Nobel Hygiene, said, “Menstruation is one of our more discussed taboos, but issues with Heavy Flow are largely subsumed. With our direct campaign, we hope to spark a few million conversations in homes and shine a light on the silent suffering of women throughout the nation. We can't imagine what it must be like, when your body is fighting against you so regularly, and when everyone around you is indifferent, at best! So, we haven’t pulled any punches - casting Radhika Apte with her performing prowess; Afshan as the director of the film, who is close to the problem herself; a maxed female crew, so that we don’t miss a step along the way. And we have a powerful film that can command a heavy-duty conversation, for a heavy-duty problem.” 

Navin Talreja , Founding Partner at The Womb Communications, "1 out of 5 women suffer from PCOD in India, a condition that leads to heavy flow. Most of these women are middle-aged and above. Our communication had to appeal to these mature, self-assured, confident women. This offered us the opportunity to lead culture with this brand and stay away from the fake codes of the category. In a category obsessed with whimsical and impractical pay-offs like women jumping hurdles and wearing white pants, RIO is pitched as an empathetic brand, a brand that understands the real issues faced by real women who suffer from heavy flow."

 

Radhika Apte, theatre and film Actress also added, “By now, everyone knows what a sanitary napkin ad is going to be like. Same old white pants, girls running and hopping around, and that same old blue liquid! I mean, we've had enough. It's 2020! Why can't we just show what heavy flow is really like? Why can't we just show the blood? That's why the red, bleeding balloon. A symbol of heavy flow. And a symbol to help women open up about their feelings and experiences. Heavy flow is not just something you can forget. It needs attention. It needs solutions; not jugaads.” 

The 30 sec TVC / video will be seen across multiple digital platforms and television channels that include Sun TV, Star, Zee, News18 and few more. 

Rio sanitary pads come in XL size and will have features such as Cottony Top Sheet, 3X More Absorption, Better Dryness, Wetness Lock, Odour Lock, Extra glue grip and will provide Complete Coverage with Strong Side Leak Guards instead of wings. RIO will be available in leading retail & chemist stores and will also have an online presence on Amazon

 


Trending in news

Knowledge Centre

Indian M&E Industry in 2019 grew by almost 9% to reach INR 1.82 trillion: FICCI – EY report 2020
Mar 28 2020 By Admin
      Mumbai The Indian Media and Entertainment (M&E) sector reached INR1.82 trillion (US$25.7 billion) in 2019, a growth of ~9% over 2018 states the FICCI EY report ‘The era of consumer A.R.T. – Acquisition Retention and Transaction,’ launched today. With its current trajectory, the M&E sector in India is expected to cross INR2.4 trillion (US$34 billion) by 2022, at a CAGR of 10%*. While television and print retained their positions as the two largest segments, digital media overtook filmed entertainment in 2019 to become the third-largest segment of the M&E sector. Digital subscription revenues more than doubled from 2018 levels and digital advertising revenues grew to command 24% of total advertising spend. The sector continues to grow at a rate faster than the GDP, driven primarily by growth in subscription-based business models and India’s attractiveness as a content production and post-production destination. The rapid proliferation of mobile access is enabling on-demand, anytime-anywhere content consumption nationwide. With a population of 1.3 billion, a teledensity approaching 89% of households, 688 million internet subscribers and nearly 400 million smartphone users, India’s telecom industry is poised to become the primary platform for content distribution and consumption. India ranks as one of the fastest-growing app markets globally, where entertainment apps are driving significant consumer engagement. Online gaming retained its position as the fastest-growing segment on the back of transaction-based games mainly fantasy sports, increased in-app purchases and a 31% growth in the number of online gamers to reach around 365 million. Uday Shankar Uday Shankar, Senior Vice President, FICCI, said, “Riding the wave of exponential progress made towards digital accessibility and adoption, the M&E industry has been a forerunner of a dynamic and aspirational India. New products and business models are being imagined to capitalize on the rise in media consumption. Global players are recognizing the need to build India-centric offerings. The coming years are likely to usher in greater innovation in content formats, means of dissemination, and business models.” Ashish Pherwani Ashish Pherwani, Partner and Media & Entertainment Leader, EY India, stated, “The M&E sector witnessed a surge in content consumption as digital infrastructure, the quantum of content produced and per-capita income increased in 2019. Driven by the ability to create direct-to-customer relationships, the sector firmly pivoted towards a B2C operating model, changing the way it measured itself. As entertainment and information options grew and choice increased the era of consumer Acquisition, Retention and Transaction (ART) redefined the media value chain leading to the emergence of many new trends and strategies across content, distribution, consumption, and monetization.” “The coronavirus outbreak will have a significant adverse impact on the sector, the situation is still evolving both in India and many parts of the world, the scale of the impact cannot be estimated immediately,” he added. Key findings  Television: The TV industry grew from INR 740 billion to INR 788 billion in 2019, a growth of 6.5%. TV advertising grew 5% to INR 320 billion while subscription grew 7% to INR 468 billion. Regional channels benefited from the New Tariff Order as their consumption increased by over 20% in certain cases. General entertainment and movie channels led with 74% of viewership. On the back of several key announcements by the central and state governments such as Article 370, the Citizenship Amendment Act, and a general election, the news genre witnessed a growth to almost 9% of total viewership, up from 7.3% in 2018. In sports cricket emerged as the big winner in 2019 as it accounted for over 80% of the sports viewership, up from 70% last year, due to the ICC World Cup. Key insights – Television will remain the largest earner of advertising revenues even in 2025, approaching INR570 billion. Viewership of regional language channels will continue to grow and reach 55% of total viewership in India as their content quality improves further. Content viewed on smart TV sets will begin to reflect that consumed on mobile phones, providing a window for user generated content companies and other non-broadcasters to serve content on the connected television screen. Print: Despite a 3% revenue degrowth at INR 296 billion, print continued to retain the second largest share of the Indian M&E sector. Circulation revenues increased by 2% to INR 90 billion as newspaper companies tactically increased prices in certain markets. Advertising revenues fell 5% to INR 206 billion in 2019 as AdEX volumes fell by 8%. Margins improved as newsprint cost measures were implemented and companies benefited from the reduction of newsprint prices. Key insights – 2019 witnessed a significant growth in digital news consumers over 2018 when 300 million Indians consumed news online. Most large print companies had a defined digital business, with two companies crossing INR1 billion in digital revenues. Digital subscription, though nascent, has increased as several publications have put digital products behind a paywall. Digital media: In 2019, digital media grew 31% to reach INR 221 billion and is expected to grow at 23% CAGR to reach INR 414 billion by 2022. Digital advertising grew 24% to INR 192 billion driven by increased consumption of content on digital platforms and marketeers’ preference to measure performance. SME and long tail advertisers increased their spends on digital media as well. Pay digital subscribers crossed 10 million for the first time as sports and other premium content were put behind a paywall. Consequently, subscription revenue grew 106% to INR 29 billion. Digital consumption grew across platforms where video viewers increased by 16%, audio streamers by 33% and news consumers by 22%. Key insights: By 2020, OTT subscription market will approximate 10% of the total TV subscription market (without, however, considering data charges). We estimate over 40 million connected TVs by 2025, which will provide a huge opportunity for content creators to reach family consumers. Better bandwidth will drive large screen consumption. By 2025, 750 million smart phone screens will also increase the demand for regional, UGC and short content, creating a short video ecosystem that can create significant employment. The battle for content discovery will intensity and move to the unified interface. Films: The Indian film segment grew 10% in 2019 to reach INR 191 billion driven by the growth in domestic theatrical revenues and both rates and volume of digital/ OTT rights sold. Domestic film revenues crossed INR 115 billion with Gross Box Office collections for Hindi films at INR 49.5 billion – the highest ever for Hindi theatricals. Overseas theatricals revenues fell 10% to INR 27 billion despite more films being released abroad primarily as films with superstars didn’t perform as well in 2019. 108 Hollywood films were released in 2019 as compared to 98 in 2018. The gross box office collections of Hollywood films in India (inclusive of all their Indian language dubbed versions) grew 33% to reach INR 16 billion. As single screens continued to reduce, the total screen count decreased by 74 to 9,527. Key Insights: Digital rights continued to grow in 2019 with an increase in revenues from INR13.5 billion in 2018 to INR 19 billion in 2019. Digital release windows shortened with some movies releasing on OTT platforms even before their release on television. In-cinema advertising grew marginally to INR 7.7 billion in 2019 as multiplexes and advertising aggregators started signing long-term deals with brands. Seventeen hindi films entered the coveted INR 100 crore club in 2019, which is the highest ever. Interestingly, six movies made it to the INR 200 crore club in 2019, as opposed to three in 2018. The future will be driven by immersive content (technology and VFX rich) experiences to drive theatrical footfalls and some genres of films could migrate to home viewership only. We can expect to see creation of a segmented Hindi-mass product for the heartland at low ticket prices. Mergers and Acquisitions in M&E While the number of deals increased to 64 in 2019 from 41 in 2018, the overall deal value was much lower at INR101 billion as compared to INR192 billion in the previous year. This was largely due to the absence of big-ticket deals with only four deals crossing the US$100 million threshold. The highest amount of investment was made in television, followed by digital, radio and gaming. Deal activity was spearheaded by new media such as digital and gaming, which witnessed 54 of the 64 deals in 2019, however, in terms of deal value, the share of traditional media segments such as TV, radio and film exhibition was 63%.
TV viewership in India witnessed 48.4 trillion viewing minutes in 2019: BARC Report
Mar 27 2020 By Admin
      Indians love watching television. In 2019, TV viewership in India had witnessed 48.4 trillion viewing minutes, according to the Broadcast Audience Research Council (BARC)’s report. This indicates that despite the increase of smartphones and cheap data, which have fuelled the rise of on-demand entertainment platforms, Indians continue to remain hooked onto their television sets. BARC’s 2nd edition of the popular report, What India Watched 2019, gives an insight on how India loves watching television and some important viewership trends and facts. Television ownership and viewing continues to grow in India. Over the last 4 years, volume of viewership (Viewing Minutes) has grown by 38% year on year too, TV viewing has clocked a steady growth. In 2019, which also witnessed the rollout of the New Tariff Order (NTO), television viewing has remained stable.     De-constructing TV Viewership Growth from 2016 to 2019 In an entertainment loving nation like ours, it is no surprise Movies with 47%, Kids with 56%contribute to the total Television viewership growth from 2016 to 2019, according to BARC. The appeal of Movies is amplified by the fact that the varying content within films ensure that there is something for everyone – right from animations for Kids to Youth stories for the Millennials to Mythological stories for Seniors. Other than that the highest contributor in this category is Sports with 89%.   TV Viewership-Pan India Growth Increase in TV viewership over the last 4 years have been driven by strong growth posted by regional language markets, which has come on the back of increasing availability and affinity for local languages. For instance, viewership in Assam/North-East/Sikkim grew by 119% in the last 4 years and contributed to 3% of total TV viewership in 2019.   Affinity for local language content Share of viewership of channels other than Hindi and the 4 south languages have risen steadily, from 15% in 2016 to 23% in 2019. Viewership of most regional language channels have doubled in the same period. English language channels have seen a decline in viewership, one reason is that sports content – which was traditionally broadcast largely in English – is increasingly available in Hindi and regional languages. Here viewership for Hindi language channels have grown by 31% in the last 4 years and contributed to 44% of total TV viewership in 2019.     TV is the mass medium of choice for a country like India. It is watched by the rich and poor, by the daily office-goer as well as farmers across rural India, it definitely binds the family together and remains the first screen of choice.
APAC Sports media revenues to drop by 35% in 2020: MPA Report
Mar 25 2020 By Admin
    Sports media revenues across the Asia Pacific are expected to fall by 35 percent in 2020 due to the COVID-19 crisis, according to Media Partners Asia (MPA). MPA released its Asia Pacific Sports Media 2020 report earlier this month projecting $5.7 billion in sports-related media revenue generation in 11 key markets in the region this year. Since then, the global sports events industry has largely wound down, with two marquee events, EURO 2020 and the Summer Olympics, now being pushed to 2021. MPA projects revenues will fall by $2 billion this year, on the basis that most of the international properties in basketball, motorsport, tennis, golf and rugby will have truncated seasons while European football will likely complete its season. MPA is also operating on the assumption that local sports, including IPL, AFL, NRL and Nippon Professional Baseball, will have shortened seasons. Looking ahead, MPA estimates that 35 percent to 40 percent of this year’s losses will be recovered in 2021 when the Tokyo Olympics and EURO 2020 are expected to be held. D2C SVOD sports-based offerings that offer month-to-month subscriptions could also be important for the sports ecosystem in key markets.
Despite increase in usage, Twitter asks investors to ignore first-quarter forecast
Mar 24 2020 By Admin
  Social media giant, Twitter has reportedly told investors to ignore the guidance on revenues it gave last quarter since it expects to suffer a financial blow due to the COVID-19 pandemic. As per reports, although the outbreak has led to a hike in usage on the platform, fears of a recession due to companies cutting back on spends has led to the social networking service retracting their forecast. In a press statement, Twitter CEO Jack Dorsey said, “Twitter's purpose is to serve the public conversation, and in these trying times our work has never been more critical. We're seeing a meaningful increase in people using Twitter, and our teams are demonstrating incredible resilience adapting to this unprecedented environment. We'll continue to navigate this environment focusing on supporting our employees, customers, and partners while strengthening our service for everyone around the world and adjusting to a new operating and economic environment.” The development is the first indicator that the Coronavirus pandemic has also affected social media platforms. Twitter had predicted between $820 million and $885 million in revenue and operating income of up to $30 million. According to reports, the company said it has seen 164 million daily users so far in this quarter, a 23% rise compared to the first quarter of 2019.  

Brands

ShemarooMe and TCL partner to bring the best of entertainment to its audiences
Mar 28 2020 By Admin
    TCL, the global top-2 TV Company, has announced its association with ShemarooMe, the OTT video streaming platform by India’s leading content powerhouse Shemaroo Entertainment Limited. Driven to provide a one-stop-solution for home entertainment to its users, TCL has been growing the content offerings on its platform. The global leader is already counted amongst the top 5 TV companies in India, riding on the back of its innovative AI x IoT offerings in the home appliances segment. With this association, TCL has added over 3,700 titles, boosting the content on its platform across genres like Bollywood, Regional, Comedy, Kids and more.Furthermore,the association will also enable ShemarooMe to expand its presence andreach out to a wide base of audience, both in the metropolis and beyond. Further adding to the announcement, Mike Chen, General Manager, TCL India said, “We believe in creating an enhanced ecosystem of entertainment. Our partnership with Shemaroo Entertainment is a combination of high-end TV along with high-quality content offerings is an added value to the ownership and entertainment experience of TCL customers in India.”   Commenting on the association, Mr.Zubin Dubash, COO Digital, Shemaroo Entertainment Limited said, “We are delighted to partner with TCL to offer ShemarooMe to all TCL smart TV users. This partnership becomes even more relevant with the home being the new workplace.With Work From Home becoming a global norm, the world also needs time to unwind, with some "Watch From Home". Therefore, with over 15,000 hours of multi genre, multi-regional content on ShemarooMe we plan to make that experience even more perfect and relaxing.” ShemarooMe will be available on the latest TCL Smart TV units and will be available on the launch bar, giving quick and easy access along with a complete digital entertainment experience. The app would be available on TCL television sets that are QLED to Android TV enabled ranging with advanced technology such as AI-powered Android TVs and the recently launched Android Pie (9.0).  
Spykar Lifestyle’s calls out to the Young & Restless and Responsible
Mar 27 2020 By Admin
    Amidst the pandemic of COVID-19, Spykar Lifestyles has called out to the young and restless youth to be responsible. The brands iconic tagline of Young & Restless has the addition of “and Responsible ” and urges the youth to observe social distancing and respect the lockdown. The social media post put up by the brand further elaborates this messaging by saying “Restless in the soul, Responsible is the goal.” Social Media Link: https://www.instagram.com/p/B-KPVoQhRGA/?utm_source=ig_web_copy_link  
ShopClues rises to the occasion; announces sale of daily home necessities on its platform starting at INR 49
Mar 27 2020 By Admin
    In the wake of the 21-day lockdown to effectively deal with the coronavirus pandemic, ShopClues, India’s leading e-commerce platform with a vast rural and semi-urban reach, has said that its online portal will now be enabled to make available food, medicines and medical equipment to its customers located across the country.   ShopClues will, with immediate effect, use its e-commerce platform to make available essentials such as sanitizers, masks, packaged foods, groceries medicines and personal hygiene products.   “In this time of need, we want to use our platform that has a vast reach across Tier II/III/IV cities of India to be able to buy these essential items from our portal. Further to the Prime minister's assurance that essentials will continue to be available during these difficult times, we want people to stop panicking and have access to these items. Please stay indoors. Stay safe and let us reach you,” said Sanjay Sethi, CEO ShopClues.    With the supply chain being thrown off track as a result of the lockdown and a shutdown of transport system and bazaars, there was panic buying and hoarding among people with regard to their daily, essential needs.  
Adda Fights Covid-19 with new feature and community guidelines
Mar 27 2020 By Admin
      With a real time updated running blog on their website to help apartment communities frame their crisis management rules and a quickly introduced feature to manage logistics of contactless deliveries, the community management platform is staying true to its position as The Apartment SuperApp.  The true test of a product being consumer friendly is in its ability to adapt. ADDA, The Apartment SuperApp has stayed true to its identity as an industry leader with its quick action to help its user base fight the dreaded COVID-19. What Has Been Done? Collect-Delivery-At-Gate Feature With the pandemic gearing force and lockdowns being the order of the day, the brand was quick to realise the importance of contactless deliveries in apartment complexes, housing societies and gated communities. It introduced the Collect-Delivery-At-Gate feature to help apartment communities streamline their logistics of deliveries to avoid unnecessary, avoidable contact. How Does It Work? The Management Committee or Resident Welfare Association of communities using ADDA GateKeeper, can easily set up all deliveries to be left at the gate from the backend. It immediately activates the process of collecting all deliveries at the gate, on giving an OTP to the guard, in the resident app. The guard does not have to relearn any new processes to ensure the smooth working of the system. The resident too, gets a quick notification that is self explanatory and quite easy to understand and use. Assistance In Drafting Community Guidelines With over 13 lakh active users spread across 3500+ residential communities across the country and the world, ADDA has the unique advantage of sourcing the best practices being followed by different communities to fight this unprecedented situation. The brand has a running blog on its website with pointers sourced from different communities to fight COVID-19. With over 5000 unique visitors, the blog has turned to be a repository of suggestions that can be implemented by MCs and RWAs not only in India, but globally. As new guidelines are imposed regularly, the blog too is updated with suggestions on adapting the rules and regulations. Assisted Quarantine In association with their Discover partner and leading healthcare brand, Portea, ADDA has also introduced services of Assisted Quarantine for individuals in need in Bangalore. This service can be availed through the ADDA App, under Discover. The company however, advises to check in with community guidelines, before availing this service. The company has been quite active in fighting the coronavirus threat early on. The entire workforce of ADDA has been working remotely since mid March. Product support is working remotely to deliver the same service as under normal circumstances. Customer facing teams are holding their meetings online and keeping up with their promises of deployment of the product - all remotely while keeping up the spirit of social distancing, digitisation and automation. San Banerjee, CEO & Co-Founder of ADDA, says, “We at ADDA are honoured to be of assistance to the communities in this time of crisis. We are always ready to help communities leverage this platform to communicate all important details to each community member. Our privilege to have a nationwide contact base of users and communities help us to get insights with the Best Practices being followed now. We are happy to share these with all residential communities along with disseminating authentic official information to tide over this lockdown. We take our responsibility seriously to be the conduit of the local ecosystem connecting volunteers, delivery companies, healthcare workers to the communities. Through these trying times, ADDA shall always be a friend of residential communities, assisting them in every possible way to tide over this crisis”  

Digital

TV viewership in India witnessed 48.4 trillion viewing minutes in 2019: BARC Report
Mar 27 2020 By Admin
      Indians love watching television. In 2019, TV viewership in India had witnessed 48.4 trillion viewing minutes, according to the Broadcast Audience Research Council (BARC)’s report. This indicates that despite the increase of smartphones and cheap data, which have fuelled the rise of on-demand entertainment platforms, Indians continue to remain hooked onto their television sets. BARC’s 2nd edition of the popular report, What India Watched 2019, gives an insight on how India loves watching television and some important viewership trends and facts. Television ownership and viewing continues to grow in India. Over the last 4 years, volume of viewership (Viewing Minutes) has grown by 38% year on year too, TV viewing has clocked a steady growth. In 2019, which also witnessed the rollout of the New Tariff Order (NTO), television viewing has remained stable.     De-constructing TV Viewership Growth from 2016 to 2019 In an entertainment loving nation like ours, it is no surprise Movies with 47%, Kids with 56%contribute to the total Television viewership growth from 2016 to 2019, according to BARC. The appeal of Movies is amplified by the fact that the varying content within films ensure that there is something for everyone – right from animations for Kids to Youth stories for the Millennials to Mythological stories for Seniors. Other than that the highest contributor in this category is Sports with 89%.   TV Viewership-Pan India Growth Increase in TV viewership over the last 4 years have been driven by strong growth posted by regional language markets, which has come on the back of increasing availability and affinity for local languages. For instance, viewership in Assam/North-East/Sikkim grew by 119% in the last 4 years and contributed to 3% of total TV viewership in 2019.   Affinity for local language content Share of viewership of channels other than Hindi and the 4 south languages have risen steadily, from 15% in 2016 to 23% in 2019. Viewership of most regional language channels have doubled in the same period. English language channels have seen a decline in viewership, one reason is that sports content – which was traditionally broadcast largely in English – is increasingly available in Hindi and regional languages. Here viewership for Hindi language channels have grown by 31% in the last 4 years and contributed to 44% of total TV viewership in 2019.     TV is the mass medium of choice for a country like India. It is watched by the rich and poor, by the daily office-goer as well as farmers across rural India, it definitely binds the family together and remains the first screen of choice.
MTV Beats launches Music from Home to make social distancing more fun.
Mar 27 2020 By Admin
            No chai breaks, no gossip sessions, no work buddies for 21 more days. While it's for our safety, work from home can get exhausting. From staring at your laptop for 10 hours to shuffling between multiple team calls, the one thing that can pump up your day, is some soothing music with a Bollywood tadka. Right? We feel you and hence MTV Beats is here for you with a special line-up of artists and shows that you must follow to pump yourself up, while you stay put glued to your keyboards.   Jam it up with your favourite artists! The next 21 days we are all going to be locked down at our homes for the sake of our own well being. But who says the lockdown has to be sad or boring? We have curated a special line up of artists who will dedicate a few minutes of their day during each of your working 21 days from home with #MusicBeatsMusicFromHome. Watch your favourite artists jam on the social media pages of MTV Beats and make the social media environment, musically +VE. Log in and move to the melodious tunes of Darshan Raval, Dr. Palash Sen, Shalmali, Nikita Gandhi, Shashwat Singh, Jonita Gandhi, Dhvani Bhanushali, Tulsi Kumar and Akull, who join you for jamming live on Instagram their homes for a week, starting Wednesday at 5pm. An exciting surprise awaits you by a popular singer in the Live session, stay tuned to know who and what that will be! Fans can also dedicate songs to their loved ones with MTV Beats Farmaaish, where the artists will perform to the song requests during the Live and also call out the endearing dedications. Not just that, fans will also get a chance to do a Social-Distancing Chat and interact with the artist during the LIVE using the dual video feature on Instagram. Who knows, you can be the lucky one talking to Darshan Raval tomorrow! So, keep your eyes on the Instagram page of MTV Beats, sharp at 5PM!   Work from Home playlists for all the Busy-bees! When work from home gets tough, MTV Beats gets going! As you dabble through a never ending to-do list, soothe yourself by listening to Bollywood melodies like Hawayein from Jab Harry Met Sejal, Humraah from Malang and Shayad from Love Aaj Kal and more on the channel. We’re sure that nothing will motivate you more than a soulful splash of your favourite songs. Tune-in to the Work from Home playlist specially curated for the Bollywood Keeda in you, anytime on MTV Beats.   Time to turn up the heat at home! Party Karni Hai, Hum Party Karenge …but Apne Ghar Pe!! Take a break from the monotony and dance your heart way with MTV Beats. Tap your feet to the rocking beats of Haa Main Galat, Illegal Weapon 2.0, Muqabala and wake up the Disco dancer in you, with the House Party Playlist to keep you pumped up and happy all the time.   Fitness is the new fun, with Sunny Leone! 21 din, Fitness in! Who would want to miss out on a workout when you have Sunny Leone as your fitness trainer? The ever-gorgeous Sunny Leone is here to give you some easy fitness tips on how to be Fit and Fab with FitStop, starting 26th March, every day at 9am only on MTV Beats. Sweat it out with your charming gym trainer and make your workout regime a fun-tastic one!   Choose your favourite ‘Desi Kalakaar of the Month’! Baithe Baithe kya karein, karna hai kuch kaam! MTV Beats is here to entertain you, all day long! Head to the social media pages of MTV Beats to choose your favourite ‘Desi Kalakaar of the Month’ with three easy steps. Together with the mentors, Akasa, Amit Mishra and Meet Bros, you can also judge and vote for your favorite participant on Desi Kalakaar, with just one click! Singing superstar ban ne ke liye chahiye sirf talent aur internet connection, and MTV Beats is here to give you the best platform with MTV Beats ke Desi Kalakaar.   Kaam toh chalta rahega, thoda music bhi chalna chahiye! Indulge in entertaining yourselves while you’re working at home. Ab sad nahi hona hai! Musically jeena hai, only with MTV Beats.    
MX Player Wins Big At The App Annie Top Publisher Awards
Mar 26 2020 By Admin
            Wins in ‘2020 India HQ Top 10 Overall Publishers by Downloads’ catego .Ranks Number 1 in the 2020 Indonesia Top 10 Entertainment Applications by MAU MX Player has emerged as a force to reckon with in the Indian entertainment landscape, with its vision of offering users a holistic entertainment platform. Be it offline video playing capabilities, India's largest library of over 1,50,000 hrs of premium video content, audio music and games, all for FREE, the brand aims at answering every entertainment need of our huge and growing user base. Reflecting its ubiquitous acceptance and usage across iOS and Google Play, MX has emerged as one of the ‘2020 India HQ Top 10 Overall Publishers by Downloads’ Category at the App Annie Top Publisher Awards. It also topped the list in the ‘2020 Indonesia Top 10 Entertainment Applications by MAU’ (the only country for which entertainment as a category was announced). Speaking about this accolade, Karan Bedi – CEO, MX Player said, “This award by App Annie is a great recognition for our team and will inspire us to continue scaling new heights, especially in such challenging times as our users around the world are quarantined in their homes during the ongoing COVID-19 outbreak. In the last 14 months, we’ve tried to push the envelope across verticals – be it with content, marketing or product innovations, and we are committed to our vision of ‘Everytainment’ as we are expanding rapidly across the US, UK, Canada, Australia, New Zealand, Nepal and Bangladesh to help serve premium free digital entertainment to a wider global audience.” Operating at scale in India with an advertising led model for premium content, this platform has 280 million MAUs globally and 175 million MAUs in India.     
How LaLiga players are keeping their fans busy during COVID-19 lockdown
Mar 26 2020 By Admin
  With residents in Spain staying at home in a bid to halt the spread of Coronavirus, LaLiga footballers continue to come up with unique and creative ways to stay busy, stay in shape and stay in touch with their fans.   While there wasn’t any action in LaLiga stadiums this week, there were a load of virtual matches for fans to enjoy. Spanish eSports commentator and influencer Ibai Llanos organised a FIFA20 tournament called the LaLiga Santander Challenge featuring a player of each LaLiga Santander team. ? @marcoasensio10 sealed it with his second goal to make sure of the trophy!     Marco Asensio and Aitor Ruibal took their Real Madrid and Leganés teams to the final, which was won 4-2 by Asensio. Fans following the action could donate money to help the fight against the Coronavirus and over €140,000 had been raised by the conclusion of the tournament.   This is a great time to start a brand new book and two LaLiga Santander players have discussed their reading preferences on social media. RC Celta’s Rafinha was looking for an interesting non-fiction book and asked for recommendations via his Twitter account. The midfielder received many excellent suggestions, including from Real Betis striker Borja Iglesias, who shared a photo of Lamar Odom and Jermaine Pennant’s autobiographies and of a book about the New Zealand rugby team by James Kerr.   It’s impossible to organise in-person press conferences right now, but there have been virtual ones over the past week for fans to stay up to date on the latest happenings at their club. For example, Athletic Club forward Iñaki Williams answered questions from fans and from the media from his home, while Levante coach Paco López similarly spoke about the situation at his club in a streamed video.   With people searching for something to watch as they stay at home, Alavés has helped out by asking players to recommend their own favourite series.   CA Osasuna teammates Raúl Navas and Fran Mérida live next door to each other, which proves very useful when it comes to keeping their skills sharp. The two players enjoyed a game of football tennis by using the hedge they share as a net, with a video filmed and shared on social media.    Several clubs have been encouraging their fans to take part in the toilet roll challenge, where they are asked to take a video of themselves performing keepy-uppies with a roll of toilet paper and to share it online. Several players have shown their skills, with Levante UD one of the most active clubs in this challenge.  LaLiga SmartBank side Real Oviedo has shared a number of interactive games on its social media feeds for fans to get involved with. From spot the difference to knots and crosses to a wordsearch, the Asturian club has been entertaining its own fans and new followers too.    At these difficult times, there are many who are in need of support and several LaLiga players have been doing their bit to help out. The ‘Saldremos Juntos’ initiative – ‘We’ll Make It Out Together,’ in English – is being led by Atlético de Madrid’s Saúl Ñíguez, and also has the backing of fellow Atleti player Álvaro Morata, Barcelona’s Sergio Busquets, Sevilla’s Óliver Torres, Real Sociedad’s Miguel Ángel Moyá and others. It’s just one of the many examples of the good being done in the communities where the footballers of LaLiga reside.   CD Leganés players have been taking part in a very special series of workouts this past week. Given the current circumstances, the club’s fitness coach Pol Lorente has been streaming exercise instructions for the first-team squad and for the public, allowing people around the world to watch Lorente’s workouts live on YouTube and learn how to train like a pro from their own homes.   

TV

TV viewership in India witnessed 48.4 trillion viewing minutes in 2019: BARC Report
Mar 27 2020 By Admin
      Indians love watching television. In 2019, TV viewership in India had witnessed 48.4 trillion viewing minutes, according to the Broadcast Audience Research Council (BARC)’s report. This indicates that despite the increase of smartphones and cheap data, which have fuelled the rise of on-demand entertainment platforms, Indians continue to remain hooked onto their television sets. BARC’s 2nd edition of the popular report, What India Watched 2019, gives an insight on how India loves watching television and some important viewership trends and facts. Television ownership and viewing continues to grow in India. Over the last 4 years, volume of viewership (Viewing Minutes) has grown by 38% year on year too, TV viewing has clocked a steady growth. In 2019, which also witnessed the rollout of the New Tariff Order (NTO), television viewing has remained stable.     De-constructing TV Viewership Growth from 2016 to 2019 In an entertainment loving nation like ours, it is no surprise Movies with 47%, Kids with 56%contribute to the total Television viewership growth from 2016 to 2019, according to BARC. The appeal of Movies is amplified by the fact that the varying content within films ensure that there is something for everyone – right from animations for Kids to Youth stories for the Millennials to Mythological stories for Seniors. Other than that the highest contributor in this category is Sports with 89%.   TV Viewership-Pan India Growth Increase in TV viewership over the last 4 years have been driven by strong growth posted by regional language markets, which has come on the back of increasing availability and affinity for local languages. For instance, viewership in Assam/North-East/Sikkim grew by 119% in the last 4 years and contributed to 3% of total TV viewership in 2019.   Affinity for local language content Share of viewership of channels other than Hindi and the 4 south languages have risen steadily, from 15% in 2016 to 23% in 2019. Viewership of most regional language channels have doubled in the same period. English language channels have seen a decline in viewership, one reason is that sports content – which was traditionally broadcast largely in English – is increasingly available in Hindi and regional languages. Here viewership for Hindi language channels have grown by 31% in the last 4 years and contributed to 44% of total TV viewership in 2019.     TV is the mass medium of choice for a country like India. It is watched by the rich and poor, by the daily office-goer as well as farmers across rural India, it definitely binds the family together and remains the first screen of choice.
MTV Beats launches Music from Home to make social distancing more fun.
Mar 27 2020 By Admin
            No chai breaks, no gossip sessions, no work buddies for 21 more days. While it's for our safety, work from home can get exhausting. From staring at your laptop for 10 hours to shuffling between multiple team calls, the one thing that can pump up your day, is some soothing music with a Bollywood tadka. Right? We feel you and hence MTV Beats is here for you with a special line-up of artists and shows that you must follow to pump yourself up, while you stay put glued to your keyboards.   Jam it up with your favourite artists! The next 21 days we are all going to be locked down at our homes for the sake of our own well being. But who says the lockdown has to be sad or boring? We have curated a special line up of artists who will dedicate a few minutes of their day during each of your working 21 days from home with #MusicBeatsMusicFromHome. Watch your favourite artists jam on the social media pages of MTV Beats and make the social media environment, musically +VE. Log in and move to the melodious tunes of Darshan Raval, Dr. Palash Sen, Shalmali, Nikita Gandhi, Shashwat Singh, Jonita Gandhi, Dhvani Bhanushali, Tulsi Kumar and Akull, who join you for jamming live on Instagram their homes for a week, starting Wednesday at 5pm. An exciting surprise awaits you by a popular singer in the Live session, stay tuned to know who and what that will be! Fans can also dedicate songs to their loved ones with MTV Beats Farmaaish, where the artists will perform to the song requests during the Live and also call out the endearing dedications. Not just that, fans will also get a chance to do a Social-Distancing Chat and interact with the artist during the LIVE using the dual video feature on Instagram. Who knows, you can be the lucky one talking to Darshan Raval tomorrow! So, keep your eyes on the Instagram page of MTV Beats, sharp at 5PM!   Work from Home playlists for all the Busy-bees! When work from home gets tough, MTV Beats gets going! As you dabble through a never ending to-do list, soothe yourself by listening to Bollywood melodies like Hawayein from Jab Harry Met Sejal, Humraah from Malang and Shayad from Love Aaj Kal and more on the channel. We’re sure that nothing will motivate you more than a soulful splash of your favourite songs. Tune-in to the Work from Home playlist specially curated for the Bollywood Keeda in you, anytime on MTV Beats.   Time to turn up the heat at home! Party Karni Hai, Hum Party Karenge …but Apne Ghar Pe!! Take a break from the monotony and dance your heart way with MTV Beats. Tap your feet to the rocking beats of Haa Main Galat, Illegal Weapon 2.0, Muqabala and wake up the Disco dancer in you, with the House Party Playlist to keep you pumped up and happy all the time.   Fitness is the new fun, with Sunny Leone! 21 din, Fitness in! Who would want to miss out on a workout when you have Sunny Leone as your fitness trainer? The ever-gorgeous Sunny Leone is here to give you some easy fitness tips on how to be Fit and Fab with FitStop, starting 26th March, every day at 9am only on MTV Beats. Sweat it out with your charming gym trainer and make your workout regime a fun-tastic one!   Choose your favourite ‘Desi Kalakaar of the Month’! Baithe Baithe kya karein, karna hai kuch kaam! MTV Beats is here to entertain you, all day long! Head to the social media pages of MTV Beats to choose your favourite ‘Desi Kalakaar of the Month’ with three easy steps. Together with the mentors, Akasa, Amit Mishra and Meet Bros, you can also judge and vote for your favorite participant on Desi Kalakaar, with just one click! Singing superstar ban ne ke liye chahiye sirf talent aur internet connection, and MTV Beats is here to give you the best platform with MTV Beats ke Desi Kalakaar.   Kaam toh chalta rahega, thoda music bhi chalna chahiye! Indulge in entertaining yourselves while you’re working at home. Ab sad nahi hona hai! Musically jeena hai, only with MTV Beats.    
DD classics Ramayana & Mahabharata to make a comeback on TV?
Mar 26 2020 By Admin
        Two of Indian television’s most iconic shows from the late 80s, Ramayana and Mahabharata may return to the small screen, according to Prasar Bharati CEO Shashi Shekhar’s new tweet. NDTV anchor Akhilesh Sharma had tweeted tagging Doordashan and Information & Broadcasting Minister Prakash Javadekar that there’s a huge demand for the mythological classics – Ramanand Sagar’s Ramayana and BR Chopra’s Mahabharata, owing to the 21-day lockdown, which will see most of the citizens confined at home. Shekhar, in a reply to Sharma’s tweet, wrote: “Yes we are working on the same with the Rights Holders. Will update shortly. Stay tuned.” Some of the netizens replying to the tweet also requested that DD air Chandraprakash Dwivedi’s Chanakya, another hit show from the 90s. Other requests made to the CEO included: Shri Krishna, Bharat Ek Khoj, Shriman Shrimati, Dekh Bhai Dekh, Chandrakanta, Jungle Book, Nukkad, Fauji and Malgudi days. With most of the Indian population at home due to the 21-day lockdown, television viewership has been rising. Television channels have also gone into a huddle in a bid to keep the viewers engaged by presenting entertaining show line-ups.
Re-invent WFH on weekends with the biggest Blockbusters only at Star Movies
Mar 26 2020 By Admin
      26th March 2020, Mumbai: Your summer plans may have gotten postponed, but your fun doesn’t have to be! Wondering how to spend your time and entertain your children? Well, as many begin to “Work from Home” to maintain isolation, Star Movies – Pop up Theatre brings its unique twist to the adage with the “Watch from Home” initiative.  As we gear up to do our part in flattening the curve, we need not miss out on the joy of movies. Star Movies is Curating a non-stop entertainment line-up to entertain you in the most Hollywood way possible.  This weekend from 27th March – 29th March, Social distancing can turn out to be a great way to spend some quality time with your family and friends filled with romance, drama and laughter. Theatre comes home with Star Movies - “Pop up Theatre”  bringing blockbusters like - Bohemian Rhapsody, Ralph breaks the Internet, Avengers: Infinity War, Incredibles 2, Black Panther, Ant-Man and The Wasp, Alita: Battle Angel, Deadpool 2 , Captain Marvel - straight to your TV screens at home.  Catch these movies and much more only on Star Movies – Pop-Up Theatre from 27th to 29th March     

Radio

MY FM launches “Bina mile sath ladein”: Initiative against Coronavirus
Mar 27 2020 By Admin
  MY FM, the radio arm of DainikBhaskar Group, answers PM NarendraModi’s clarion call with its umbrella campaign ‘Bina Mile SaathLadein’. The special initiative started on the day the 1stcase was reported in India. It spreads awareness about the ongoing global pandemic by engaging listeners with informative, myth busting news elements and entertaining activities while urging them to Stay home and Stay safe. The campaign is now a 21- day Lock-down special across all MY FM stations in 30 cities. In the benefit of its listeners, MY FM had already started with awareness drives around COVID'19 from the beginning of March, much before the PM Janta Curfew announcement, with a digital-only campaign ‘Bina Mile..SathLadein’. Post the official 21-day country-wide lockdown, the campaign was extended to ‘Bina Mile SaathLadein..GharRahein’, with multiple on-air and digital properties. One such initiative, MY FM Agent, celebrates and honour  people, who, out of their own will, are creating awareness on social distancing, calling out fake news , reminding hygiene procedures , and checking on their neighbors for any support . Another interactive segment, Ikkis Din Let's Win Challenge, is a 21-day resolution special, where our RJs will challenge their listeners to take up a 21 day resolution, and make one healthy habit a daily routine for 21 days. This will be a two-way challenge between the RJ and the listener.  21 Din - 21 baje - 21 min is a Facebook Live session where all the RJs do a 21 minute FB live session daily, for 21 days. This is done to establish the fact that socializing can be done while practicing ‘Social Distancing’. MY FM is currently the only radio station to adapt its Brand tune around COVID-19 with liners and sweepers to emphasize the importance of "Social Distancing" and "Personal Hygiene". Speaking on this, Mr. Rahul Namjoshi, COO, MY FM said, "These are unprecedented times, where an entire nation has come to a halt to fight a war. Radio being the vibrant, live and hyper local medium has a significant role to play. We urge all our listeners and partners to Co-operate with the government, and be a part of our initiative to spread hope in this time of crisis.”    Commenting on the initiative, Mr. VinayManek, National Programming Head said, "MY FM rises to the occasion to ensure its listeners have a source of credible information, an entertainment which the whole family could relish and a medium enthusing positivity in these tough times. Our jocks across are reaching out to share experiences, lending an ear and ensuring there is never a dull moment along with specially curated music. Focusing on mental health we are also planning special slots where motivational talk coupled with meditative music will ensure the perfect harmony". 
Mathrubhumi assures readers that COVID-19 cannot be spread through newspapers
Mar 26 2020 By Admin
      The print medium is the victim of misinformation campaigns and rumours spread on social media making the false claim that newspapers too can spread COVID-19 infection. Mathrubhumi wishes to break this myth and educate all our constituents about our unswerving commitment to their welfare. Mathrubhumi has produced a video, which depicts their efforts to ensure the hygienic production of the paper. The video showcases the hands-free, automated process of printing; and mechanised sanitised wrapping and bundling. We are also following strict protocol in the distribution of our newspaper.       The entire transportation and handling, right up to the newspaper distribution is done in fumigated trucks with masked and gloved handlers. Moreover, neither the World Health Organisation (WHO) nor India’s health ministry has issued any directives against the distribution of newspapers to arrest the spread of the contagion.   On the contrary, both the central and state governments have lauded the role of the print industry in disseminating authentic and curated information and updates on the pandemic. We earnestly seek the support of our readers and well-wishers by continuing to repose faith in us and help spread our message.
RED FM encourages ‘social distancing’ & ‘stay at home’ amid ‘Coronavirus Pandemic’
Mar 25 2020 By Admin
    After launching a national awareness campaign ‘Care Karona’, one of the largest and most awarded private radio networks in India, 93.5 RED FM is now urging people to practice social distancing amid Coronavirus Pandemic and stay at home. RED FM has come-up with a creative rendition of its logo to emphasize on the importance of social distancing.  RED FM’s ‘Care Karona’ initiative was launched to spread authentic information in this crucial period, which involved on-air and digital engagements. RED FM has continued to roll out creative communication and advertisements supporting “Social Distancing’ and ‘Work from Home’. Their latest piece highlights that copywriter and art director created the ad while working from home. The ad therefore, encourages everyone reading it to stay at home and follow social distancing.  Whether it is exclusive interviews with medical experts, RJs doing 20 seconds speed links in their shows with an alarm that highlights the importance of hygiene, taking-up WHO’s ‘Safe Hands Challenge’ or giving Work From Home to all their employees, RED FM is doing every bit to ensure mass awareness while maintaining safety of their staff.  WeTransfer video link -  https://we.tl/t-RXrst99g1e        
Radio City offers 50% fee waiver for Coronavirus ads
Mar 24 2020 By Admin
    In a bid to silence rumours and to amplify awareness of COVID-19, Radio City has announced a 50% fee waiver in all communication around the Corona Virus. In a trade ad for clients and agencies, the radio station states, “Whether It’s Silencing Rumours, Or Voicing Awareness, We Are Proud To Be Your Voice.” The message in the advertisement read: “The Corona Virus, apart from being a danger to life, has also escalated mental stress levels. But if you as a brand believe in playing a positive part through either responsible and awareness messaging or promote a product a product/service that helps consumers safeguard themselves against this virus, we are more than happy to support…. All communication regarding Corona Virus will be given a 50% fee waiver.” Commenting on this initiative Ashit Kukian, CEO, Radio City says, “We’ve been meeting clients and agencies. They say that while they want business continuity, the current environment will affect business as it doesn't allow them to invest monies on advertising. However, a lot of brands are socially responsible and we thought that this is the right moment for us to make our platform available for the right messaging around Corona Virus.”   He continues, “With businesses affected, any investment in advertising or marketing will become more prudent from an advertiser or a brand's perspective. So, if there is any encouragement that needs to be given, what's better than an SOP, which will make the burden much lesser from a brand's perspective? That’s why we decided on a 50% fee waiver.”   Commenting on the prevailing sentiment, Kukian says, “It's a fact that in the near future, for a quarter or so, business will be affected as there is a huge question mark around consumption. Hence, at some point in time, advertising also will be limited to that and I see much-subdued numbers next quarter. However, if people create ways and means of engaging with their consumers, there will be opportunities, particularly online. The overall sentiment will be likely low and net, it will be a subdued quarter, for the immediate future.”