Nobel Hygiene gets ‘Real’ with the launch campaign of RIO -Heavy Duty Pads

Mar 09 2020

 

RIO, the first sanitary pad designed for women with heavy flow, launched it’s communication campaign today. With Radhika Apte as the face of the campaign, they aim to spread awareness about heavy flow and establish the inadequacy of existing solutions.

The campaign will also seek to educate the audience on the pains of heavy flow and its main causes being PCOD and early onset of menopause, create solidarity among women facing it by letting them know they are not alone and encouraging them to talk about it. RIO has already taken up a raw and real approach with their Digital Audios released with #MyBloodySecret. The same tone is carried forward in the TVC with Radhika Apte calling Heavy Flow, for what it is. The imagery used is true, and brings out the problems of heavy flow without mincing any words and striking imagery. After the successful digital leg, that saw a plethora of women share their stories on heavy flow, the video campaign will take the conversation a step further. 

Heavy Flow is not considered as a separate medical problem, but a personal complication. Combine it with a general reluctance in visiting a doctor and most cases of Heavy Flow remain undiagnosed. Thus, women refrain from opening up about it and continue to suffer in silence. RIO’s own qualitative and quantitative research re-affirmed this view and threw light on the pain and the ostracization that women face because of it across different strata of society.  

Commenting on the campaign launch Kartik Johari, Vice-President, Nobel Hygiene, said, “Menstruation is one of our more discussed taboos, but issues with Heavy Flow are largely subsumed. With our direct campaign, we hope to spark a few million conversations in homes and shine a light on the silent suffering of women throughout the nation. We can't imagine what it must be like, when your body is fighting against you so regularly, and when everyone around you is indifferent, at best! So, we haven’t pulled any punches - casting Radhika Apte with her performing prowess; Afshan as the director of the film, who is close to the problem herself; a maxed female crew, so that we don’t miss a step along the way. And we have a powerful film that can command a heavy-duty conversation, for a heavy-duty problem.” 

Navin Talreja , Founding Partner at The Womb Communications, "1 out of 5 women suffer from PCOD in India, a condition that leads to heavy flow. Most of these women are middle-aged and above. Our communication had to appeal to these mature, self-assured, confident women. This offered us the opportunity to lead culture with this brand and stay away from the fake codes of the category. In a category obsessed with whimsical and impractical pay-offs like women jumping hurdles and wearing white pants, RIO is pitched as an empathetic brand, a brand that understands the real issues faced by real women who suffer from heavy flow."

 

Radhika Apte, theatre and film Actress also added, “By now, everyone knows what a sanitary napkin ad is going to be like. Same old white pants, girls running and hopping around, and that same old blue liquid! I mean, we've had enough. It's 2020! Why can't we just show what heavy flow is really like? Why can't we just show the blood? That's why the red, bleeding balloon. A symbol of heavy flow. And a symbol to help women open up about their feelings and experiences. Heavy flow is not just something you can forget. It needs attention. It needs solutions; not jugaads.” 

The 30 sec TVC / video will be seen across multiple digital platforms and television channels that include Sun TV, Star, Zee, News18 and few more. 

Rio sanitary pads come in XL size and will have features such as Cottony Top Sheet, 3X More Absorption, Better Dryness, Wetness Lock, Odour Lock, Extra glue grip and will provide Complete Coverage with Strong Side Leak Guards instead of wings. RIO will be available in leading retail & chemist stores and will also have an online presence on Amazon

 


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Brands

Paytm celebrates World Environment Day, dedicates homepage to Earth’s biodiversity
Jun 06 2020 By Admin
    India’s leading financial services company Paytm has dedicated the homepage of its app to ‘nature’ to celebrate the occasion of the World Environment Day. This is a part of its efforts to spread awareness about the challenges and the need for conserving the biodiversity of our planet Earth. With most of the world under lockdown, the world's biodiversity has got a chance to recoup. Now that people are returning to their normal life, the founder & CEO of Paytm Vijay Shekhar Sharma has urged its users to be responsible towards our planet and take necessary care towards nature. In a twitter post, he said, “Nature has started to heal amidst lockdown. Let’s not forget our responsibilities to nature when we go back to work.” He said that today and every day is time #ForNature asking his followers to take a pledge to protect the environment with the UN Environment Programme. The theme for World Environment Day 2020 is biodiversity, a concern described as "both urgent and existential" by the Environment Day committee on its website. Aligning with the theme, the Paytm homepage mentions vulnerable and endangered animal species like Blue Whale and Cheetah. 
Saregama announced its financial results for the 4th Quarter ended Mar 31st.
Jun 06 2020 By Admin
   Saregama, India’s oldest music label and the youngest movie studio, announced its financial results for the 4th Quarter ended Mar 31st.  In a quarter saddled with Covid-19 related jolts, the company has been able to grow its PBT by 62% Q-o-Q. During Q4 FY20, the company’s consolidated Revenue from Operations is Rs. 1087 Mn (Q3 FY 20 was Rs 1295 Mn ) and PBT is Rs  223 Mn  (Q3 FY 20 was 138 Mn).   Inspite of the quarter witnessing postponement of product launches and fall in Carvaan sales due to Covid-19 related market disturbances, the company was able to grow its profits during this period. This was primarily due to steady growth in its music licensing income, its serial ‘Roja’ maintaining its position as the highest rated Tamil TV show and Films vertical continuing to do well.   The Consolidated Revenue for the full year FY 20 is 5215 Mn, while Consolidated PAT for the FY20 Rs. 435 Mn. The Licensing Income in FY20 increased by 22%. The overall Carvaan sales during FY 21 was 7.41 Lacs units. The highlight of the year was launch of 3rd party podcasts on Carvaan 2.0 using the return path. Currently 282 podcasts across lifestyle, kids, devotional, music, business, entertainment etc. in multiple languages are available on the Carvaan platform.   The Company has started FY 21 with two new music licensing deals with major global platforms - Spotify and Facebook.   This was a good year for the film division, Yoodlee, which licensed 6 movies during this year. Three of these were delivered to Hotstar as Hotstar Originals and other three to Netflix. One of the Yoodlee films, Hamid, won two National Film Awards while another film, Kanpuriye, won the Talentrack award.  
OnePlus TV launches dedicated Amazon Prime Video section on Oxygen Play
Jun 06 2020 By Admin
      OnePlus, the global technology brand, announced their latest update for OnePlus TVs, with the launch of a new dedicated Amazon Prime Video section on the Oxygen Play platform. The launch of this new, deeply integrated feature on OnePlus TV’s Oxygen Play further enhances the overall seamless user experience provided by OnePlus TVs, on both OnePlus TV 55 Q1 and OnePlus TV 55 Q1 Pro. With this exciting feature, new and existing OnePlus TV users will now be able to directly view popular movies and series exclusively from Amazon Prime Video Library through an integrated channel on Oxygen Play. As an added benefit, OnePlus users can easily access a variety of carefully curated content from Prime Video’s extensive library without having to scroll through at length. OnePlus’ Oxygen Play serves as the content discovery platform of OnePlus TV where users can access a plethora of content from several partners. The Prime Video catalogue features thousands of TV shows and movies from Hollywood and Bollywood, and Indian-produced popular Amazon Original series like Four More Shots Please!, Paatal lok, The Family Man, Mirzapur, among many others. Prime Video includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali, thereby providing a diverse range of content to OnePlus TV users. Users can experience the OnePlus TV Q1 series at the OnePlus Experience Stores. The OnePlus TV starts at INR 69,900 and is currently available for purchase on Amazon.in as well as in retail outlets of Reliance Digital across the top metro cities in India.
IKEA India reopens its Hyderabad store
Jun 06 2020 By Admin
   IKEA India (part of the Ingka Group) is reopening its store in Hyderabad on Monday, June 08, 2020. Safe shopping at the store is a priority for IKEA. It has put in place STRICT & STRONG measures to ensure safety of visitors and will be restricting entry of customers at one time to a smaller number to maintain social distancing. With this announcement, IKEA now offers all possible options in the way customers can shop – for those who want to come to the store, we are open; regular online services for those who want to shop from the comfort of their homes and Click & Collect service, for those who want to go completely contactless right from the beginning!    IKEA Hyderabad also proposes a strong online safe shopping offer: ecommerce business is reopened, and a new Click & Collect service is launched for the first time in India. Click & Collect allows contactless and safe shopping. Customers can order online and pick up their products with their vehicle directly from the parking.     To ensure a smooth shopping experience at the store, customers can take support from greeters and personal shopper service. Some of the safety measures for customers include – contact-less temperature checks, mandatory face mask, etc. The store shopping bags and trolleys are regularly sanitized as per local norms. There will be contactless hand sanitizer machines, indicators on floor for social distancing, physical barriers for extra safety during shopping. Queue management for line-ups, separation screens around sales point, cash registers and customer service points along with other safety checks are in place. However, keeping safety requirements and social distancing in mind, the popular IKEA Restaurant and the children's play area, Småland will open later.   IKEA’s ambition as a home furnishing expert and the world’s largest home furnishings multi-channel retailer is to support people to build a Healthy & Happy life at home. In times like these, home is everything – the heart of the family, a makeshift office, a playground, a picnic spot, and more. So, providing home furnishing solutions to make the most of the time at home is more important than ever before. To make this happen, IKEA has also recently introduced its online home furnishing and remote planning services in Hyderabad and Mumbai. Customers can connect online with IKEA experts to consult in home planning.   Aurelie Raimon, Hyderabad Store Manager at IKEA said, “We are very much looking forward to welcoming back our customers to our store and happy to be able to furnish homes in Hyderabad again. IKEA is all about the home and home is everything in India!  Especially during these times, IKEA would like to inspire all Indian Homes to have a healthy and happy life at home. As we reopen our store, Health and Safety of co-workers and customers are our topmost priority. We have put strong safety measures throughout the store, so that our customers and co-workers feel safe & confident coming back to the store. Having said that, we will be limiting the number visitors, in adherence with social distancing norms. We also strongly encourage customers to use our new click and collect service which is totally contactless and safe.”   Before visiting the store, IKEA requests customers to check for stock availability of their desired products on www.ikea.in   Visit – Click & Collect

Digital

Paytm celebrates World Environment Day, dedicates homepage to Earth’s biodiversity
Jun 06 2020 By Admin
    India’s leading financial services company Paytm has dedicated the homepage of its app to ‘nature’ to celebrate the occasion of the World Environment Day. This is a part of its efforts to spread awareness about the challenges and the need for conserving the biodiversity of our planet Earth. With most of the world under lockdown, the world's biodiversity has got a chance to recoup. Now that people are returning to their normal life, the founder & CEO of Paytm Vijay Shekhar Sharma has urged its users to be responsible towards our planet and take necessary care towards nature. In a twitter post, he said, “Nature has started to heal amidst lockdown. Let’s not forget our responsibilities to nature when we go back to work.” He said that today and every day is time #ForNature asking his followers to take a pledge to protect the environment with the UN Environment Programme. The theme for World Environment Day 2020 is biodiversity, a concern described as "both urgent and existential" by the Environment Day committee on its website. Aligning with the theme, the Paytm homepage mentions vulnerable and endangered animal species like Blue Whale and Cheetah. 
#VocalforLocal is certainly a part of Gandhism says brand guru Harish Bijoor
Jun 06 2020 By Admin
     The clarion call to go #VocalforLocal by Prime Minister Modi is a constraint led call, as it is not easy for any of the industry to be self-sufficient. We need to separate the emotion from the reality, and that emotion is Make in India, said Harish Bijoor, Brand Guru & Founder, Harish Bijoor Consults Inc at an interactive webinar conducted by IIHMR University, Jaipur on Decoding #VocalforLocal. The webinar was kick started by Dr. Pankaj Gupta, President IIHMR University, Jaipur with a focus on emphasizing the importance of research and how university is meeting those high standards of research-based content which made huge impact on policy making. The webinar was moderated by Dr. Sheenu Jain, Chair Branding & Communications, IIHMR University which was attended by 1640 participants. Brand Guru Mr. Bijoor, being currently associated with auto industry said the ancillary which is used in auto industry is being exported from 6 different countries which, currently is quite difficult to really manufacture in India. Although India itself has robust tooling centers and production centers but they are not yet developed to be able to supply to global auto manufactures even in India. Therefore, self-reliance and self-sufficient is the mantra for most of the countries in world. If we really aspire to be self-sufficient here in India, we should rush in to it very fast.”  He further said that #VocalforLocal is a plan, for some industries, it is an immediate plan, for some it’s a two-year plan and for some categories, may be seven or more years from now. In food & beverage category, India is doing exceedingly well, but when it comes to tech products and services, it is disappointing, like the ‘Mitron App’ which is a live example of tech product in India, where we are not able to match the quality with global brands. The day, India will able to make and crack tech products, India will achieve its #VocalforLocal dream. Indian Multinational companies like ITC, large Indian companies like Dabur and retro cool companies like Patanjali will take this solid plan of #VocalforLocal ahead in India. Small initiatives in rural areas will help achieving the PM’s aim of #AtmanirbharBharat, said Heera Lal IAS, Additional Managing Director, National Health Mission, UP Heera Lal a bureaucrat with a difference has been #VocalForLocal even before PM’s announcement and had been promoting local consumption by local production during his tenure at District Banda, UP. His idea of utilizing existing policies to empower farmers at Banda was a hit project as the farmers, women from self-help groups, people in fisheries & dairy industry are being sent on regular trainings to learn the advance form of farming and knowledge gaining tours to understand and learn more about their local way of working. During his tenure, the people were also sent to Ralegan Siddhi (Village of Anna Hazare) to understand the idea of model village, which can be implemented in their own district. He, being a former District Magistrate of the Banda district, said, there is a need to change the system of governance and people should change their habits and adapt themselves according to the changing environment. If you aspire to be global brand, first try to be local brand leader said, RS Sodhi, Managing Director, GCMMF Ltd (Amul) Referring back to mid-70’s, India was a milk deficit country and with the help of farmers, policy makers and political support, India is now self-sufficient as far as milk is concerned. But it was a long-term policy decision which made India, the world’s largest producer of milk by mid-90’s. So, Indians should trust and believe in their abilities, skills, resources, and people. At the same time, we need to understand that Indians are not buying Indian brands like Amul, Parle, Haldiram, because they are made in India, but since consumers are getting quality, process, and affordability in buying these brands. The PM’s idea of #AtmanirbharBharat implies that money should come back to India, in terms of valuation, dividend royalty and technical R&D. India being the fastest growing economy, where middle class is the highest spending category, government should make 20-30 years policy, then only Indian brands can become global brand leader. Along with this, trust in Indian manufacturing will also play a major role in promoting #VocalForLocal. Local in customer demands, global in product quality and standards is the key for #VocalForLocal said Ajoy Chawla, CEO, Jewellery Division, Titan Company ltd. Indian brands that can deliver world class quality along with innovative and differentiated products, consistency in experience will be the leaders in #VocalForLocal scenario. As a part of Tata group, we saw rising trends of pride in buying Indian products. Along with this, it is important for a business to work in an organized manner, like what Tata is doing since last 25 years. #VocalForLocal should focus on the process of creating the products by utilizing the skills of local people by providing them the right work environment and dignity. Every brand which aspires to be a global leader should always work on 4P’s i.e., Purity, Process, People and Planet. Building purposeful business should be the first objective for #VocalForLocal. Made in India, needs to evolve Made by India and Made for India said Samar Singh Sheikhawat (Former CMO), United Breweries Limited. The reason why china becomes a global leader is because it had a strong domestic market. Consumers care about brands, products, services, experiences, and they will only succeed in India, if they are relevant to Indian market in Indian conditions and sensitive to Indian culture. A small consumer segment perhaps might changes their habits for some time, but majority of people will continue to buy what they want. So, anything which improves the safety and quality of life will surge and so do businesses in this category. Hence, #VocalForLocal should focus on delivering quality and safety in its products.       Brands are competing for consumer attention, but India is not good at marketing their own products said Saurabh Uboweja, Founder & Managing Partner, BOD   To make a brand successful, local integration is the key. Gradually we are learning to own up our products and identity, which we have lost some time back like what we did to yoga and Ayurveda. The Indian entrepreneurs, even with a small idea, aspire to build a global brand for India. Therefore, we need to create a path for them, nurture their capabilities, and convert passion into tangible results before anyone else does for them. Also, we need to understand the strategies for global brands that they invest a lot in market intelligence, which helps them understand Indian culture over anyone else. So, if companies are very much awake and at the moment with their customers, they would continue to be preferred by their customers because at the end of the day, brands are competing for consumer attention.   
Mubadala to Invest 9,093.60 Crore INR in Jio Platforms
Jun 06 2020 By Admin
  Reliance Industries Limited (“Reliance Industries”) and Jio Platforms Limited (“Jio Platforms”), India’s leading digital services platform, announced today that Mubadala Investment Company (Mubadala), the Abu Dhabi-based sovereign investor, will invest INR 9,093.60 crore in Jio Platforms at an equity value of INR 4.91 lakh crore and an enterprise value of INR 5.16 lakh crore. Mubadala’s investment will translate into a 1.85% equity stake in Jio Platforms on a fully diluted basis. With this investment, Jio Platforms has raised INR 87,655.35 crore from leading global technology and growth investors including Facebook, Silver Lake, Vista Equity Partners, General Atlantic, KKR and Mubadala in less than six weeks. Jio Platforms, a wholly-owned subsidiary of Reliance Industries, is a next-generation technology platform focused on providing high-quality and affordable digital services across India, with more than 388 million subscribers. Jio Platforms has made significant investments across its digital ecosystem, powered by leading technologies spanning broadband connectivity, smart devices, cloud and edge computing, big data analytics, artificial intelligence, Internet of Things, augmented and mixed reality and blockchain. Jio’s vision is to enable a Digital India for 1.3 billion people and businesses across the country, including small merchants, micro-businesses and farmers so that all of them can enjoy the fruits of inclusive growth. Mukesh Ambani Mukesh Ambani, Chairman and Managing Director of Reliance Industries, said, “I am delighted that Mubadala, one of the most astute and transformational global growth investors has decided to partner us in our journey to propel India’s digital growth towards becoming a leading DIGITAL NATION in the world. Through my longstanding ties with Abu Dhabi, I have personally seen the impact of Mubadala’s work in diversifying and globally connecting the UAE’s knowledge-based economy. We look forward to benefitting from Mubadala’s experience and insights from supporting growth journeys across the world.” Khaldoon Khalifa Al Mubarak Khaldoon Al Mubarak, Managing Director and Group CEO, Mubadala Investment Company, said: “We are committed to investing in, and actively working with, high growth companies which are pioneering technologies to address critical challenges and unlock new opportunities. We have seen how Jio has already transformed communications and connectivity in India, and as an investor and partner, we are committed to supporting India’s digital growth journey. With Jio’s network of investors and partners, we believe that the platform company will further the development of the digital economy.” Mubadala invests and partners to advance Abu Dhabi’s diversified, globally integrated economy across sectors that are driving global growth and addressing critical challenges. A significant aspect of this mandate is transformative information and communications technology investments which include cognitive computing, ICT infrastructure, telecoms, and satellite operations. To further its commitment to innovation and technology, Mubadala established its Ventures arm in 2017 to partner early with visionary founders and support innovative businesses. Mubadala’s Ventures business currently manages several venture funds in the US, Europe and Middle East. Today, Mubadala’s portfolio spans advanced manufacturing, semiconductors, metals & mining, pharmaceutical and medical technology, renewable energy and utilities, and the management of diverse financial holdings. The transaction is subject to regulatory and other customary approvals. Morgan Stanley acted as financial advisor to Reliance Industries and AZB & Partners, and Davis Polk & Wardwell acted as legal counsel.
Kansai Nerolac celebrates World Environment Day with ‘Aaj Careful Toh Kal Colourful’ film
Jun 06 2020 By Admin
  Kansai Nerolac Paints Ltd. (KNPL) has unveiled a new digital film to celebrate ‘World Environment Day'. The digital film extends the thought of Nerolac’s recently launched brand campaign #AajCarefulTohKalColourful and is the third film in the continuing series. Through the digital film, Nerolac aims to raise awareness on the importance of environment conservation for a brighter and colourful tomorrow. Kansai Nerolac Paints Ltd. recently launched the new campaign, ‘Aaj Careful Toh Kal Colourful’ with an intent to underline the importance of taking necessary precautions in the current Covid-19 situation to ensure a colourful future. The new thought-provoking film encourages citizens to take positive actions for the betterment of the environment and showcases how people can do their bit by taking small steps such as switching off fans/lights when not in use, conserving water, planting trees, contributing to cleaner air in minimal ways and more.     Through the years, Nerolac has consistently driven initiatives towards a greener environment. The film further highlights steps taken by Nerolac such as a continuous focus on energy security to reduce carbon footprint, planting over 40,000 trees across factories, 22% recycled water consumption and increasing renewable energy contribution in its overall energy consumption. The brand was also the first to launch Low VOC and Lead-free paints. Speaking on the occasion, Anuj Jain, Executive Director, Kansai Nerolac Paints Ltd. said, “Our campaign ‘Aaj Careful Toh Kal Colourful’ has been created with an intent to spread awareness on the necessity of precautions in the present situation. The storyline of our campaign is based on our brand philosophy of 'Colours that Care'. We at Nerolac, have always believed that acting responsibly today will lead us to a viable future. We are extremely conscious of our responsibility towards sustainability and building a healthier tomorrow for future generations. We are positive that the film will resonate with our audience.” The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon. Keegan Pinto - National Creative Director, FCB Ulka (West) said, "We are facing more environmental challenges than ever. Our actions have far-reaching consequences than we realise. As a creative guy, I firmly believe in finding creative and sustainable solutions to conventional problems. And it brings pure joy to work with brands that share a similar philosophy. Nerolac's World Environment Day campaign is based on the same thought but backed by real facts. This film beautifully conveys how a little care and change in approach can help us make sustainable choices to protect the environment." The campaign ‘Aaj Careful Toh Kal Colourful’ is being promoted across Nerolac’s digital and social media platforms.

Agencies

Kansai Nerolac celebrates World Environment Day with ‘Aaj Careful Toh Kal Colourful’ film
Jun 06 2020 By Admin
  Kansai Nerolac Paints Ltd. (KNPL) has unveiled a new digital film to celebrate ‘World Environment Day'. The digital film extends the thought of Nerolac’s recently launched brand campaign #AajCarefulTohKalColourful and is the third film in the continuing series. Through the digital film, Nerolac aims to raise awareness on the importance of environment conservation for a brighter and colourful tomorrow. Kansai Nerolac Paints Ltd. recently launched the new campaign, ‘Aaj Careful Toh Kal Colourful’ with an intent to underline the importance of taking necessary precautions in the current Covid-19 situation to ensure a colourful future. The new thought-provoking film encourages citizens to take positive actions for the betterment of the environment and showcases how people can do their bit by taking small steps such as switching off fans/lights when not in use, conserving water, planting trees, contributing to cleaner air in minimal ways and more.     Through the years, Nerolac has consistently driven initiatives towards a greener environment. The film further highlights steps taken by Nerolac such as a continuous focus on energy security to reduce carbon footprint, planting over 40,000 trees across factories, 22% recycled water consumption and increasing renewable energy contribution in its overall energy consumption. The brand was also the first to launch Low VOC and Lead-free paints. Speaking on the occasion, Anuj Jain, Executive Director, Kansai Nerolac Paints Ltd. said, “Our campaign ‘Aaj Careful Toh Kal Colourful’ has been created with an intent to spread awareness on the necessity of precautions in the present situation. The storyline of our campaign is based on our brand philosophy of 'Colours that Care'. We at Nerolac, have always believed that acting responsibly today will lead us to a viable future. We are extremely conscious of our responsibility towards sustainability and building a healthier tomorrow for future generations. We are positive that the film will resonate with our audience.” The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon. Keegan Pinto - National Creative Director, FCB Ulka (West) said, "We are facing more environmental challenges than ever. Our actions have far-reaching consequences than we realise. As a creative guy, I firmly believe in finding creative and sustainable solutions to conventional problems. And it brings pure joy to work with brands that share a similar philosophy. Nerolac's World Environment Day campaign is based on the same thought but backed by real facts. This film beautifully conveys how a little care and change in approach can help us make sustainable choices to protect the environment." The campaign ‘Aaj Careful Toh Kal Colourful’ is being promoted across Nerolac’s digital and social media platforms.
Digi Osmosis bags digital duties for entertainment mogul Dharma Productions
Jun 05 2020 By Admin
      After strengthening its presence in social media marketing with Bollywood superhits like Dilwale, Airlift, Ki & Ka, Gold, Kaabil, Gully Boy, and the social presence of multiple production houses such as Excel Entertainment, Zee Studios, Bhansali Productions, T-Series etc, Digi Osmosis has added the digital mandate of another leading name to its kitty - “Dharma Productions”. This digital Dostana between Dharma and Digi Osmosis will propel the brand’s presence on social media with cutting edge creativity, ideation, execution and promotion through unique digital strategies. According to the mandate, the full-service digital agency with expertise in entertainment, will conceptualize and strategize campaigns across Facebook, Twitter, and Instagram.    Speaking on the same, Mr Manish Kumar, CEO of Digi Osmosis said, “I feel extremely elated on this association with Dharma Productions, which has been a pioneer in producing premium content for linear and digital platforms across regions. Digi Osmosis excels in crafting and delivering digital innovations and solutions. We see this as a great opportunity for effective storytelling – one where content, technology, and data come together to help the channels reach out to their respective audiences, and make it a leading portal for Bollywood fanatics.    Siddharth Kadam, head of marketing, Dharma Productions said,  “We were on the lookout for a future-facing digital agency to support our evolving needs and on-boarded Digi Osmosis keeping in mind the same. Digi Osmosis brings in fresh insights including business and thinking on the brand and we look forward to a fruitful partnership.”  
Wunderman Thompson South Asia releases ‘Plant for the Planet’, for Tata Tiscon Go Green on World Environment Day
Jun 05 2020 By Admin
  Civilisation today is staring at what can only be called the biggest human challenge. This pandemic has left us thinking, wondering and questioning about all that we have done in the past. The environment is one such area where enough human effort may not be sufficient to reverse the damage caused so far, but a little conscious effort every day, collectively may promise our future generations a safer planet to inhabit, a lot safer than the one we call our home today. Like every year, Tata Tiscon, India’s biggest name in construction continues to spread the message of building a strong planet through Tata Tiscon Go Green, the brand’s sustainability initiative.       ‘Plant for the Planet’, is a digital film conceptualised by Wunderman Thompson South Asia that was released on World Environment day to encourage people to care for and nurture the environment.     Commenting on the brand’s new content, Sanjay Sahni, Chief of Marketing and Sales, (Branded Products & Retail), Tata Steel said, “Tata Tiscon is part of over 5 Lac homes in India every year. It thus becomes crucial for the brand to continue to promote the cause of building a safer planet and not just safe homes. This video vividly shows why.”   “This is our home attempts to build a sense of universal ownership amongst all home builders of India, to look beyond just their personal homes and review their responsibility towards the only home that humankind has, our planet Earth”, remarked Arjun Mukherjee, ECD & VP, Wunderman Thompson, Kolkata.   Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson Kolkata, said, “We do not inherit the Earth from our ancestors; we borrow it from our children - this is a Native American Proverb. It is critical that we do everything possible to protect our Mother Earth and leave a healthy planet behind for our children.  We are happy to partner Tata Tiscon to bring alive this simple yet extremely relevant message on this World Environment Day.”   ‘Plant for the Planet’ also saw an online competition that was rolled out to 47 channel partners across India, that contribute about 1.4MnT of Tata Tiscon’s sales in FY’20, for participation that encouraged them to present steps taken by them to build sustainability in their businesses. The best entries stand to win the Go Green Award from Tata Steel.  
Prime Focus Technologies and Whip Media Group announce strategic partnership
Jun 05 2020 By Admin
     Prime Focus Technologies (PFT), the technology arm of Prime Focus and Whip Media Group today announced a Strategic Supply Chain Partnership Program. The partnership will provide media companies better transparency into their content workflows to maximize revenues, reduce costs, increase efficiencies, and get complete visibility and control over where and how television and movie titles are being distributed, both on a global scale and in real-time.   PFT’s CLEARTM will integrate with Whip Media Group’s Content Value Management (CVM) platform. The CVM cloud-based open API-driven architecture will enable media companies and MVPD operators to seamlessly add best-in-class content delivery vendors to establish a digitally-driven supply chain that removes distribution friction and simplifies the process of managing multiple vendors while delivering workflow transparency and monitoring.   “Monetization of content providers’ catalogs is essential in today’s fast paced and competitive OTT and VOD landscape, making digital distribution and discovery of content to end users a critical component for M&E companies. It becomes imperative to not just monitor and measure effectiveness but analyze the results of that data in order to monetize content,” said Carl Segal, Senior Vice President, Digital Distribution, Prime Focus Technologies. “Whip Media is a renowned name in the industry, working with the world’s leading entertainment companies and we are excited to partner with them.”   Whip Media Group is the leading integrated cloud platform that empowers the world’s largest entertainment organizations to intelligently acquire, distribute and monetize their television and movie content. This Strategic Supply Chain Partnership is built on the premise that both buyers and sellers of content need to effortlessly put their content everywhere it is required. With the onset of the streaming wars and the unprecedented pace of content consumption, building a frictionless distribution ecosystem must take priority.   “Automation of content avails management and distribution is crucial to achieve scale and enable faster time to market. PFT is well known for supply chain automation and has been selected as a Strategic Partner for their expertise in end-to-end digital distribution supply chain management,” said Alisa Joseph, Senior Vice President, Business Strategy & Development, Whip Media Group. “We’re thrilled to partner with Prime Focus Technologies as our integration will help drive greater efficiencies to maximize the viewing and monetization of content.”

Social Media

Hike ropes in Seema Chawla as VP & Head of Marketing
Jun 04 2020 By Admin
  As Hike inches closer to launching its highly awaited offering HikeLand, India’s homegrown internet startup announced hiring Seema Chawla as its VP & Head of Marketing. Seema joins Hike at an exciting new chapter for the startup, as it is closer to unveiling HikeLand, enabling a new social future. Seema comes with over 20 years of multi-vertical experience; having launched multiple new brands and products in the course of her career across Disney, Ajio.com, Mattel, and Hotstar. Seema’s appointment is in line with Hike’s plan to strengthen teams across product, design, marketing, AI & ML, engineering, partner functions, and user research with multiple hiring initiative. “What got me wildly excited about coming to Hike was Kavin’s vision on building a new social future. As technology blurs the line between imagination & what’s possible, Hike is perhaps the only company innovating at the intersection of Art, AI & consumer delight. I’m excited to join a team that’s changing the way users experience social & forever change the way they hang out online. We’re building things right out of science-fiction movies and that’s really thrilling. I’m truly energized to be part of this journey along with the entire team at Hike ” shared, Seema Chawla, VP & Head of Marketing, Hike In her new role, Seema would be looking after all things marketing at Hike including branding, user growth, and product marketing for HikeLand and all subsequent sub-brands. In her previous stints, Chawla has been VP Marketing at Hotstar International, Chief Marketing Officer at AJIO.com, Head of Marketing at Mattel Toys India, and held various strategic brand, marketing, and sales roles at The Walt Disney Company. In line with the company’s recent announcement of leadership hires & multiple hiring initiatives, Seema joins the team as the company focuses on growth & innovation. Working towards the launch and scale of its upcoming offering HikeLand, Hike plans to hire for over 20 open positions across teams. Hike has also initiated virtual hiring events as part of its ZeroTo2 program focused on onboarding young talent from colleges.
Likee collaborates with VYRL Originals to promote Lisa Mishra’s soul-stirring single ‘Nai Chaida’
Jun 04 2020 By Admin
  Likee, the pioneering short video platform by Singapore-based BIGO Technology Pte Ltd, has once again collaborated with VYRL Originals to promote ‘Nai Chaida’, the latest soul-stirring single by multi-talented singer and composer Lisa Mishra. The song has been sung and composed by Lisa, who also features in the music video along with actor Rohan Mehra, while the lyrics have been penned by Kunaal Vermaa.     As part of the collaboration, Likee influencers, and creators were invited to shoot creative video with the song in the backdrop and share the same under #NaiChaida. Several influencers, including actress Anushka Sen and Bharatnatyam dancer Tanvi performed on the song and shared their videos with fellow Likers. #NaiChaida clocked more than 70 million views in its first week itself and went on to cross the 100 million mark within the next 15 days, thereby featuring among the top trends on the platform, which is among the most downloaded apps globally.   The soulful rendition by Lisa depicts pain, helplessness and emotions that come along in any long-distance relationship. ‘Nai Chaida’ is the first non-film track of Lisa, who has already sung in films such as Veere Di Wedding, The Sky is Pink and Good Newwz.   Previously, Likee had collaborated with VYRL Originals to promote ‘Aaj Bhi’, a heart-touching number written, composed and sung by Vishal Mishra, and singing sensation Akull’s ‘Laal Chunariya’. The leading global short video app has in the past collaborated with several production houses and music labels to promote independent singles such as Akshay Kumar and Nupur Sanon-starrer ‘Filhall’ and Divya Khosla Kumar’s ‘YaadPiya Ki AaneLagi’. Recently, the app also promoted ‘Muskurayega India’, a song themed around reviving hope during corona-triggered lockdown and starring some of the biggest names from Indian film industry.  
Emami partners MAD Influence for its #NavratnaCoolChampi campaign on TikTok
Jun 04 2020 By Admin
  Known for its innovative and cool marketing campaigns, Navratna Cool Oil, one of the power brands of Emami Ltd has launched its latest summer special viral campaign #NavratnaCoolChampi on Tik Tok. The brand launched its 360* campaign featuring Salman Khan around mid-May in an endeavour to make the traditional Champi real ‘Cool’ and as the way to go for the summer using Navratna Cool Oil. #NavratnaCoolChampi campaign was launched by Emami Ltd., one of the leading FMCG companies in India by joining hands with Mad Influence Agency, one of country’s fastest-growing influencer marketing agency. The campaign was innovatively designed to have Navratna’s brand ambassador, Salman Khan challenging viewers with his inimitable style & charisma to record their own #Champi dance moves synchronized with his latest and new foot-tapping campaign song. The campaign included multiple influencers encouraging viewers to participate in the three-day-long challenge. As the challenge continues to gain momentum, it is expected to reach more than 20 billion views in markets of Maharashtra, Delhi, Punjab, Rajasthan, Gujarat, Madhya Pradesh, Uttar Pradesh, Haryana, Uttarakhand, etc. To participate in the campaign, users can download the TikTok app from Google Play for free and join this cool contest. Commenting on the launch, Anupam Katheriya, Associate Vice President – Marketing and Business Development, Emami Limited said, “Navratna enjoys strong equity with ‘Thanda Thanda Cool Cool’ relieving and relaxing massage. We launched Rahat Raja campaign this year featuring Salman Khan to popularize Cool Champi. It has received very good response from consumers. As part of 360* brand communication, we launched this campaign in the traditional medium, on-ground and on the digital platform. Through #NavratnaCoolChampi challenge we had planned to take our digital campaign to masses and we are very happy with the wide-scale response on Tik Tok. Building on the brand’s thematic campaign, this event allows participants to engage with Salman Khan’s foot-tapping Navratna number and dance with his signature moves. This activity has helped us in reinforcing ‘Thanda Thanda Cool Cool’ benefit of Navratna amongst our consumers. We are happy to partner with Mad Influence in our latest viral journey of Navratna Cool Oil who have helped us lift the campaign.” On this tie-up, Gautam Madhavan, Founder & CEO, Mad Influence said, “The opportunity to work for an iconic institution like the Emami that is one of India's best known and most trusted brand represents an exciting opportunity for us. To make this campaign a success, we will leverage our strong social sharing network viz. Influencers in making the cool Champi a trend for the season and will continue this momentum in the coming months.” The #NavratnaCoolChampi campaign featured celebrities like Salman Khan, Bharti Singh, Anita Hassanandani, Adah Sharma, etc. Mad Influence utilized various Tik Tok stars including. Riyaz, Suraj Pal Singh, Awez Darbar, Yashi Tank, etc.to push the challenge and reach out to millions of their fans.      MAD Influence is a partner with over 150 brands in India and is considered to be one of the best in the influencer marketing business. The firm has been instrumental to add the flavour of creativity to the landscape of influencer marketing with power-packed ideation and strategic thought process. It is working with over 10000+ Influencers across India where they bring talents, content creators, influencers, and brands together to do awesome things together.
TikTok donates INR 5Cr to Swades Foundation and Child Rights and You (CRY) for their efforts towards underserved communities impacted by COVID-19
Jun 02 2020 By Admin
  In an initiative to support the communities affected by COVID-19, Swades Foundation and CRY collaborated with TikTok to launch the #EveryViewCounts campaign on the short-video platform. The initiative, from 25th April till 8th May, aimed to mobilize the TikTok community by encouraging the users to participate by watching the LIVE sessions hosted by popular celebrities and content creators on the platform. TikTok has donated INR 5 crore to CRY and Swades Foundation, as a part of this campaign, towards keeping underprivileged children safe during the COVID-19 pandemic and providing avenues for sustainable income facilities for rural families respectively to help them during these unprecedented times.    Nikhil Gandhi, India Head - TikTok commented on the initiative, “During these difficult times, we continue to do our part by supporting organizations working towards providing relief to communities impacted by the pandemic. The teams at Swades Foundation and CRY strive to support the underprivileged sections of society and make a direct impact on their lives. It has been humbling and inspiring to see the participation of the TikTok community in the #EveryViewCounts campaign to spread awareness about the cause. We hope that our contribution of INR 5Cr helps them in their COVID-19 relief efforts."   As part of #EveryViewCounts campaign, users lent their support by simply watching these entertaining and meaningful LIVE sessions. Several celebrities, music artists and creators such as Genelia D’Souza, Ashish Chanchlani, Remo D’souza, Ankit Tiwari, Mika Singh, Honey Singh, David Warner, Yuzvendra Chahal hosted sessions to entertain and inspire the users of the platform.   Swades Foundation with the funds received from TikTok is committed to build the livelihoods of people in rural Raigad by engaging them in farm-based activities, animal husbandry or skilling. Some part of the funds will also be invested in scholarships to children to ensure that this crisis does not hinder their aspiration to learn and march ahead to a brighter future.   Ronnie Screwvala, Founder, Swades Foundation said, “We are happy to partner with TikTok in this endeavor to help impacted communities during these unprecedented times. Building livelihoods and helping the community become self-reliant is of utmost priority for us now. We have been in constant touch with our communities since the lockdown and are helping, especially the Adivasi families with food and daily essentials. We look forward to a stronger and a continued association with TikTok as we embark upon this journey to rebuild the lives of people in rural Raigad.” With lowered immunity due to malnutrition and lack of access to health care facilities, children from underprivileged communities are even more vulnerable. CRY will use the funds to provide supplementary hygiene products, nutrition and food security and tools of education to ensure overall health and wellbeing of the children.   Puja Marwaha, CEO, CRY said, “We’re excited to collaborate with TikTok on their fundraising campaign for COVID-19 and are grateful to get their support in this hour of crisis. At CRY, we’re doing everything to protect India’s most vulnerable communities and their children by distributing hygiene kits and dry rations to underprivileged households. We’re also raising awareness amongst these communities on necessary precautions and available medical facilities etc. in addition to connecting them with government schemes. But it’s a long road ahead and we need all the help we can get. Partnering with TikTok has helped us get the timely support we need – their initiative to bolster our efforts is absolutely wonderful and has come at the right time.”  

TV

Viacom18 relaunches Rishtey Cineplex
Jun 04 2020 By Admin
  The powerhouse of holistic movie entertainment, Rishtey Cineplex, is set to return starting 5th June 2020. Staying true to its brand promise ‘Filmein Must Hai’, the channel will air a slew of choicest movies spanning across different genres and films dubbed in Hindi from regional markets. The 500 + robust movie library will be available on DD Freedish and soon after on major cable and DTH platforms.   Relaunching after 15 months, Rishtey Cineplex, in its erstwhile avatar enjoyed immense popularity and was ranked number 1 amongst the top Hindi movie channels [*BARC India Data : HSM (U+R) 2+, Wk 50’18 to Wk 9’19].  Targeted at HSM markets, Rishtey Cineplex aims to satiate the audience’s movie palette with a mix of Telugu, Tamil, Kannada, Malayalam, Punjabi and Bhojpuri movies dubbed in Hindi. Strengthening its content repository, it will be armed with a movie library of 1500+ hours, including 500+ unique titles and plans to host two movie festivals and a premiere every month.  With Rishtey Cineplex’s relaunch, Viacom18 will further expand its movie portfolio gaining a significant presence in the Hindi Movie space, with a unique set of movie catalogues for both COLORS Cineplex and Rishtey Cineplex.  Tune in to Channel 38 on DD Freedish for a ‘Filmein Must Hai’ experience starting 5th June 2020.     
9XM Song Secret - A unique podcast where Bollywood musicians share their song secrets
Jun 04 2020 By Admin
    9XM, India’s most popular Bollywood music destination, announces the launch of a brand-new podcast titled ‘9XM Song Secret’. Launching on 7th June 2020, 9XM Song Secret will be a weekly podcast featuring Bollywood music composers and singers who will be sharing the secret behind their hit songs. 9XM Song Secret will be hosted by singer Shefaali Juneja.  The 9XM Song Secret Podcast will premiere with India’s most versatile singer and composer Amit Trivedi revealing never heard before secrets about his favourite songs. The guests on 9XM Song Secret Podcast include names like Shalmali Kholgade, Manoj Muntashir, Nakash Aziz, Bhoomi Trivedi, etc.  Commenting on the launch, 9XM’s Head of Programming, Clyde D’Souza said, “At 9XM, we have always engaged with our fans and viewers across screens introducing them to different entertainment platforms. With 9XM SoundcastE, we stepped into the podcasting space and we have successfully crossed the 50 episodes milestone! 9XM SoundcastE has been burning the charts and it is the No. 1 Podcast in the Indian Music category on Apple Podcasts and also on Spotify. We hope to replicate the success of 9XM SoundcastE with 9XM Song Secret.”  “Our viewers’ love for Bollywood is beyond just music. They love listening to engaging, inspiring and entertaining conversations with their favourite artists.  Bollywood music lovers and our artists are the driving force which strive us to bring a wholesome all-inclusive content. With 9XM Song Secret, we will let the music enthusiasts have an exclusive peek into the insights of their favourite Bollywood hits. Here, the artist will take us through the journey of a song, and the secret that make us all groove on those songs.” D’Souza further added. 9XM Song Secret Podcast will be distributed by our podcast partner Ep.Log Media. The Podcast will be available on all leading audio streaming platforms.   9XM Song Secret Podcast will be promoted across the social media platforms of 9XM and 9X Jalwa.  Subscribe to 9XM Song Secret Podcast & listen to the episodes on Ep. Log Media website and enjoy new episodes, on all leading audio streaming platforms!  
Zee5 unveils its new brand campaign 'Atrangi Dekho. Atrangi Raho'
Jun 04 2020 By Admin
ZEE5 has launched its new campaign for their ZEE5 Premium offering – “Atrangi Dekho. Atrangi Raho”. ‘Atrangi’ celebrates eccentricity of audience choices pertaining to their life decisions and content that they consume and as part of the campaign, ZEE5 acknowledges the persona and content choices that are unique to this new-age audience. ZEE5 through its wide-ranging, premium subscription-based content encourages the viewers to become Atrangi. Today, content consumption is a driving factor in shaping up one’s identity and ability to connect to each other, either personally or professionally. The choices an aspiring youth makes to entertain themselves in the current digital era is also driven by the circle of influence, acceptance in peers, friends. The campaign attempts to narrate the reality that, in an increasingly connected environment, where great ideas flow each minute, today all of us have access to a creatively charged world. A world where individuality and quirks are celebrated. And this change in mindset is a result of the vast spectrum of content we have. Gone are the days of the saying ‘you are what you eat’. Today, ‘you are what you watch’. Providing some interesting numbers, the platform stated, "More than 50% of premium users consume Movies and Originals on ZEE5. There has been 80% Watch-time growth on connected devices in April 2020 vs Feb 2020, and 3X and 2.3X growth in Original   consumption among females and males respectively vs last year." "OTT Streamers and Bollywood buffs are the top two clusters followed by new age women stories," it stated. Rahul Maroli, Senior Vice President and Head SVOD, ZEE5 India said, “India lives in their languages and ZEE5, through its bespoke and premium content offering in 12 Indian languages want to cater to all such audiences. Our new SVOD campaign ‘Atrangi Dekho. Atrangi Raho’, celebrates the very eccentric identity that an individual parades by challenging the status quo. As India’s Entertainment Super-app, we want to reimagine content by our unique storytelling approach which reflects the intrinsic fabric of our culture. We are thankful for all the love given to us by the audiences and we aim to enhance their content viewing experience as we move ahead in our journey to entertain India 24x7.” Amit Akali, Managing Partner and CCO, What’s Your Problem, explains, “When it comes to content, there’s a certain consumer who’s the pioneer and influencer, the one who always looks for different, cooler, Atrangi content, finds it and then is followed by the others. He/She is Atrangi and one of the ways this Atranginess is expressed is through Atrangi content. Which they find in abundance on ZEE5, be it original shows like Rangbaaz, or cutting-edge movies, Hindi or the best of original regional content. They are the one who others admire and wonder how they are always ahead of the curve. That’s the consumer we wanted to celebrate by saying, “Atrangi dekho, Atrangi raho.” While executing the film it was important that we captured this inherent coolness or Atranginess in every possible way; the cast, the music, the writing, the attitude. That’s where Arun Gopalan and Storytellers did their magic, making every frame look beautiful and celebrating the Atranginess in it. Like every WYP campaign, there’s a full-fledged digital burst planned across platforms. The idea is also to tie up with people connected to the large Zee family, innovatively as influencers, to reach out to the Atrangi in all of us.” The content we watch, the characters we identify with, the stories we live through, are a great factor in shaping up our identities. And the campaign encourages one to connect with these Atrangi stories on ZEE5 and encourage to be an Atrangi yourself.
Dangal launches digital campaign to increase awareness on mental health
Jun 03 2020 By Admin
  Keeping in mind the current situation and to help people cope with issues that are a result of mental health, Dangal, India’s most watched Hindi general entertainment channel launches an integrated digital campaign to create awareness on mental health as a subject as well as to promote positive mental wellbeing. Leveraging its strength across digital media and with support from actors from its various shows, the campaign speaks about how challenging times like these lead to various mental break-downs and that one needs to fight them back with a positive attitude, and seek necessary help and support from their social circle. The campaign also urges individuals to speak up during such times.   Twitter: https://twitter.com/dangaltv/status/1268097291921080321?s=21   Facebook: https://www.facebook.com/dangal.tv.channel/posts/3040220636074650 Instagram: https://www.instagram.com/p/CA92Y5-gyfA/?igshid=1my60ylm30fn7   The campaign has received support from popular Dangal actors including  Tarun Khanna, Vishal Karwal, Rahul Sharma, Ankit Arora, Chetan Hansraj and Pankaj Kalra. The campaign encourages individuals to look beyond their problems and emerge stronger during this phase. The campaign aims to connect with everyone at a personal level and not simply professionals and artists belonging to the entertainment industry.    Speaking about this initiative, Arpit Machhar, Head of Marketing, Enterr10 Television Network, “The last couple of months have been very difficult on everyone across the country. We have been witness to unfortunate incidents that are directly related to mental wellness. As a responsible entity within the media and entertainment industry, we felt the onus also rests upon us to spread awareness about mental health and promote a positive outlook among all. We have brought actors together from some of our most popular shows to start this conversation and create awareness on this matter. We are hopeful that this initiative will be lead to many other such conversations that will help people cope and emerge stronger in such times.”   Dangal’s awareness building digital campaign is currently live on all social media platforms including Facebook, Twitter and Instagram.