Redirecting LTC funds is a vote of no confidence for travel sector

Oct 12 2020

 

 Federation of Associations in Indian Tourism & Hospitality, the policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India (ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI) expressed disappointment for the Indian Travel & Tourism Industry that LTC funds of government employees are being redirected to buy consumer goods.

 

Coming on the back of a prolonged lockdown, the Indian Travel & Tourism industry was looking at festive season holidays boost travel demand when people look to travel to their home state. After almost 8 months of nil to now very limited tourism activity, Festive season was one of the few demand drivers that the Indian tourism travel & hospitality industry was looking forward to and the industry was hoping for more tax based stimulus in the hands of all Citizens to travel when spent against gst rated travel agents, hotels tour operators, tourist transporters & restaurants . Instead redirecting the LTC money of government employees to buy consumer goods would dry up those funds for the travel sector. Additionally, it would also send a vote of no confidence to the tourism travel & hospitality industry which was looking to get back on its feet after ‘Unlock’

 

Additionally, since this is a 4-year block scheme it will also cut away funds for future travel demand source for the next year when the LTC block ends in 2021. This thus goes against the spirit of domestic tourism push and year 2021 as domestic tourism year being planned by tourism ministry.

 

It is requested that not only the LTC funds be restored but also an income tax benefit be introduced for all citizens to get income  tax exemption  while travelling within India upto ₹1.5 lakhs against GST registered  travel agents, hotels tour operators, tourist transporters & restaurants .

 

Additionally the way states are being extended  tax free funds payable over 50 year, the tourism industry which is the most stressed currently and also the most employee intensive be  given similar tax free funds on a direct benefit transfer for salaries & operating costs payable over 10 years post COVID.


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Brands

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Collective Artists Network bets big on the Indian Gaming industry, signs management contract with Revenant Esports
Dec 02 2021 By Admin
         In a massive development for the entertainment and gaming industries, Collective Artists Network have entered into a partnership with Revenant Esports, one of India’s leading esports organizations, by signing a management mandate with them. This extraordinary partnership also marks the launch of Collective Artists Network into the country's fast-growing gaming landscape.   The strategic alliance will witness Collective Artists Network represent Revenant Esports across all commercial opportunities, including brand endorsement, campaigns and merchandising opportunities.   Widely known for delivering exceptional opportunities to clients across the categories of cinema, OTT, television, music, digital, sports, and more by representing a roster of multiple talents, the partnership with Revenant Esports will also witness Collective’s foray into the gaming scene with the intention of boosting the former. Although Revenant has been experiencing exponential growth since the onset, joining hands with Collective and its expertise in assisting talents will lead to exciting brand conversations coming up for the new-gen esports company.   Talking about the partnership, Vijay Subramaniam - Group CEO & Founder - The Collective Artists Network said, “At Collective Artists Network, we believe in being of value to entertainment and the custodians of everything pop culture. Esports gaming is one of the largest engagement platforms as well as the most rapidly-growing ecosystems in India - propelled by the rise of the Internet and smartphone to a large extent, combined with the substantial peak of indoor gaming in current times. Organizations like Revenant Esports that offer enriching esports experiences are already spearheading this remarkable narrative of growth. Our synergetic partnership with them will see the development and activation of meaningful partnerships that, in turn, will further nurture their growth and the flourishing of the esports industry at large.”   Rohit Jagasia - CEO & Founder - Revenant Esports said, “We at Revenant, have been one of the fastest growing Esports Company in Asia & in order to drive the correct partnership, sponsorship & collaboration opportunities, we wanted to be represented by the finest talent management agency in the country. Collective Artists was the best choice, since they are veterans in the entertainment space who also understood the purity of the brand that we are building. To accelerate our growth and take our mission to an all-new level we felt it was integral to work with them, since they truly are a future-focused organization that shares our passion to grow dynamically. We’re beyond thrilled to enter into a long-term association and synergy with   the Collective Artists Network to assist us in navigating the challenges and opportunities of a fast- evolving landscape while bolstering our growth.”   Several influential forces have been reshaping the world - substantial mass migration to digital platforms being prime among them. India has become the second largest smartphone market and mobile data prices in the country have become one of the cheapest in the world. Esports, which constitute organized multiplayer video-game competitions streamed online, are booming in the country and are mainly dominated by mobile games, such as Battlegrounds Mobile India, that has catapulted the Indian Esports scene to exponential growth. From a future growth perspective, multiple published reports indicate that the numbers of players participating in esports will shoot up to 1.5 million by FY25; and with massive tournaments like the Call of Duty Mobile World Championship, Battlegrounds Mobile India Series and the Asian Games including Esports the scene is only set to grow in India. Recently, the sector has also attracted a lot of VC attention, with many HNI’s and family offices investing in Esports Teams & organizations alike.  
ITC’ Mangaldeep Agarbattis Launches New Agarbatti Range ‘Mangaldeep Upaveda’ with “Parampara ki Mehak” advertising campaign
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Delhi and Mumbai lead the race in generating demand for water dispensers, ergonomic desks, and office stationery: JD Mart Consumer Insights
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        With offices planning to come back to the physical mode of working, Delhi and Mumbai are witnessing a significant rise in demand for office water dispensers and ergonomic desks on JD Mart, India’s latest B2B marketplace by Just Dial. Demand for water dispensers was the highest on JD Mart followed by that for stationary and ergonomic desks. A similar trend was also witnessed across Tier-II cities where most of the demand was being generated from the southern cities of Vadodara, Visakhapatnam, Vijayawada, and Warangal. Among Tier-I cities, Delhi, Hyderabad, and Chennai were the top-3 cities generating maximum demand for water dispensers. These three cities accounted for almost 70% of the demand being generated from Tier-I cities for water dispensers. Mumbai, Bangalore, Pune, Ahmedabad, and Kolkata made up for the rest of the demand that is being generated from Tier-I cities. Visakhapatnam, Agra, Warangal, Vadodara, and Vijayawada were the top-5 Tier-II cities witnessing maximum demand for water dispensers.   Commenting on the trend, a JD Mart spokesperson said: “With strong signs of economic recovery, several organisations are planning to get back to the physical mode of working or have already headed back to the office. As a result, we are witnessing a sudden rise in traffic on JD Mart for office furniture from both Tier-I and II cities. While Tier-I cities are contributing primarily towards the rise in demand, some key Tier-II cities are also witnessing a steady surge in searches for office furniture. We expect this demand to grow more as more offices come back to the physical model.”      For office stationery, Mumbai and Delhi were the top-two Tier-I cities that saw maximum demand while Bangalore and Kolkata were joint third. These four cities generated 74% of the demand from Tier-I cities for office stationery. The rest of the demand was generated from Ahmedabad, Hyderabad, Pune, and Chennai. Among Tier-I cities, Vadodara, Agra, and Varanasi were the top-3 cities generating maximum demand followed by Vishakhapatnam, and Vijayawada.    The third most sought-after category on JD Mart was the ergonomic desk that saw maximum demand from Mumbai followed by Delhi and Hyderabad among Tier-I cities. The rest of the demand came from the cities of Bangalore, Pune, Chennai, and Kolkata. Among Tier-II cities, Vijayawada accounted for almost 50% of the demand for the ergonomic desk while Warangal, Vishakhapatnam, Vellore, and Varanasi made the top-5 with most searches.    

Digital

WardWizard sells 3,290 units of electric two-wheelers in November 2021
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Collective Artists Network bets big on the Indian Gaming industry, signs management contract with Revenant Esports
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ITC’ Mangaldeep Agarbattis Launches New Agarbatti Range ‘Mangaldeep Upaveda’ with “Parampara ki Mehak” advertising campaign
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Delhi and Mumbai lead the race in generating demand for water dispensers, ergonomic desks, and office stationery: JD Mart Consumer Insights
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Gaming

Collective Artists Network bets big on the Indian Gaming industry, signs management contract with Revenant Esports
Dec 02 2021 By Admin
         In a massive development for the entertainment and gaming industries, Collective Artists Network have entered into a partnership with Revenant Esports, one of India’s leading esports organizations, by signing a management mandate with them. This extraordinary partnership also marks the launch of Collective Artists Network into the country's fast-growing gaming landscape.   The strategic alliance will witness Collective Artists Network represent Revenant Esports across all commercial opportunities, including brand endorsement, campaigns and merchandising opportunities.   Widely known for delivering exceptional opportunities to clients across the categories of cinema, OTT, television, music, digital, sports, and more by representing a roster of multiple talents, the partnership with Revenant Esports will also witness Collective’s foray into the gaming scene with the intention of boosting the former. Although Revenant has been experiencing exponential growth since the onset, joining hands with Collective and its expertise in assisting talents will lead to exciting brand conversations coming up for the new-gen esports company.   Talking about the partnership, Vijay Subramaniam - Group CEO & Founder - The Collective Artists Network said, “At Collective Artists Network, we believe in being of value to entertainment and the custodians of everything pop culture. Esports gaming is one of the largest engagement platforms as well as the most rapidly-growing ecosystems in India - propelled by the rise of the Internet and smartphone to a large extent, combined with the substantial peak of indoor gaming in current times. Organizations like Revenant Esports that offer enriching esports experiences are already spearheading this remarkable narrative of growth. Our synergetic partnership with them will see the development and activation of meaningful partnerships that, in turn, will further nurture their growth and the flourishing of the esports industry at large.”   Rohit Jagasia - CEO & Founder - Revenant Esports said, “We at Revenant, have been one of the fastest growing Esports Company in Asia & in order to drive the correct partnership, sponsorship & collaboration opportunities, we wanted to be represented by the finest talent management agency in the country. Collective Artists was the best choice, since they are veterans in the entertainment space who also understood the purity of the brand that we are building. To accelerate our growth and take our mission to an all-new level we felt it was integral to work with them, since they truly are a future-focused organization that shares our passion to grow dynamically. We’re beyond thrilled to enter into a long-term association and synergy with   the Collective Artists Network to assist us in navigating the challenges and opportunities of a fast- evolving landscape while bolstering our growth.”   Several influential forces have been reshaping the world - substantial mass migration to digital platforms being prime among them. India has become the second largest smartphone market and mobile data prices in the country have become one of the cheapest in the world. Esports, which constitute organized multiplayer video-game competitions streamed online, are booming in the country and are mainly dominated by mobile games, such as Battlegrounds Mobile India, that has catapulted the Indian Esports scene to exponential growth. From a future growth perspective, multiple published reports indicate that the numbers of players participating in esports will shoot up to 1.5 million by FY25; and with massive tournaments like the Call of Duty Mobile World Championship, Battlegrounds Mobile India Series and the Asian Games including Esports the scene is only set to grow in India. Recently, the sector has also attracted a lot of VC attention, with many HNI’s and family offices investing in Esports Teams & organizations alike.  
Popular Michelin cup comes to India
Dec 01 2021 By Admin
          Michelin, today announced the launch of Michelin Cup for E-Gamers in India. Designed in partnership with PlayStation’s world-class and authentic driving game franchise Gran Turismo, the contest will run from 29 November to 18 December, 2021. In 2019, PlayStation selected Michelin as “official tire technology partner” for its Gran Turismo franchise, the popular driving game.   Following the massive success of the first edition in 2021 in the MENA region, the latest edition of the Cup will see thousands of participants from the MENA region, India, and South Africa compete for a prize pool of USD 40,000 - the first prize is $20,000, the second is $15000, and the third is $5000. Registration for the transcontinental e-gaming event is now open.   On the launch of the Michelin Cup, Manish Pandey, Commercial Director, B2C Michelin India said, “After receiving an overwhelming response for our pilot edition in the MENA region, we decided to bring the experience to India. This game connects the most successful virtual driving experience in the world with the global leader for high-performance tyre. Michelin leads the industry in tire simulation and we hope gaming enthusiasts in India will enjoy the collaboration and help more gamers understand the critical role that Michelin play in optimizing vehicle performance.”   Registrations for the first week of races has opened on the 29st of November and close on 5th December, while registrations for the second week will begin on 6th December and close on 12th December. All players will get to register for their region for the leaderboard-based tournament. Twelve finalists from across the three regions will race it out on one track during the grand finale on 18th December for the big prizes.   Participating countries include the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, South Africa, Algeria, Egypt, Morocco, and India. This year’s Michelin Cup is capitalizing on the learning of the first pilot and is launched in collaboration with Power League Gaming, a top e-gaming specialist leading campaign strategy, production, and marketing. As per the multi-year agreement with PlayStation in 2019, the game will feature Michelin-branded tires and introduce players to Michelin’s deep history in global motorsports, performance, and innovation.   
Media Release Battlegrounds Mobile India partners with FLUX@THEGLITCH to use digital-first ideas and unleash the brand in India
Nov 29 2021 By Admin
        BATTLEGROUNDS MOBILE INDIA (BGMI), developed and published by South Korean video game developer KRAFTON, Inc. onboards Flux@The Glitch, the content wing of The Glitch, a VMLY&R agency to create engaging and intriguing video content for users.   This partnership will focus on disruption driven and industry-first ideas to unleash the full potential of the BGMI brand in the Indian market, by bringing new players from various demographics across India, into the BGMI ecosystem. The goal is to provide information and inspiration driven content based on awareness and engagement. This will help pull the community of both - the advanced gamers as well as the casual gamers into the game.   With the increasing availability of smartphones and cheaper data plans, mobile gaming has become one of the fastest-growing sectors in India. Considering that the mobile gaming industry in India is expected to treble in size over the next four years, and the constant demand for FPS (First Person Shooter) games in the Indian mobile gaming market, the sky is the limit.   BGMI is India’s premier, free to play, multiplayer, battle royale game, that is changing the gaming landscape in the country. KRAFTON received an overwhelming response from gamers in India for BGMI. Within the first week of the launch of   BATTLEGROUNDS   MOBILE   INDIA in   August   this year, KRAFTON saw an overwhelming 40 million downloads and 16 million Daily Active Users.   Tathagata Ray, Creative Director at Flux and the Creative Lead on the account, said, “The gaming universe is growing exponentially in India, rallied by a majority of mobile gaming players like Battlegrounds Mobile India. As an avid gamer myself, I am super elated with an opportunity to grow the Battlegrounds community in India. The industry is yet untapped in India, and the promise is that of category first innovation and content." Throughout their collaboration, the highly qualified creative team at Flux will work together with BGMI to create intriguing, engaging and relatable video content, to showcase the potential of the game as well as the brand.   Varun Anchan, Associate Vice President- Strategy & Business, Flux@The Glitch spoke about what makes this collaboration exciting. He said, “More than a game, BGMI is a part of pop culture and we’re more than happy to have it as part of our portfolio. We’ve put together a team of mobile gaming enthusiasts who’d like nothing more than to work on a brand like this. What makes this even more exciting, is where we are at as a country when it comes to gaming. The YOY growth of the gaming industry as a whole and of mobile gaming, in particular, is just tremendous.”  
RAPOO joins hands with Blind Elevate for better gaming content creation
Nov 15 2021 By Admin
          RAPOO, announced the collaboration of RAPOO V, a gaming peripherals brand, with Blind Elevate, a division of Blind eSports. With this partnership the company aims to foray deeper into the eSports content creation industry. It also aims to explore and produce more creative content in the world of video games.     The video game industry is on the rise at a fast pace. However, the technological advancements and innovations become more challenging when it comes to delivering good gaming content. With this partnership, RAPOO hopes to bring a better gaming experience as well as great content to both, professional gamers and enthusiastic beginners.   Speaking on the partnership, Mukesh Chaudhary, Country Head, RAPOO India, quoted, "We are looking forward to this symbiosis and the subsequent response that we will create together in the E-Sports space. This venture shows our commitment towards the Indian E-Sports sector as a brand and to our brand followers in Kerala."   The RAPOO V regional gaming ambassadors from Blind Elevate are Perfect Gaming Machan, Black Mamba Gaming, Doctor Gaming and Bhavanth Gamer. With the collaboration in place, RAPOO envisions a better future for itself in the Indian Market being one of the global leaders in gaming products.   Blind Elevate, a division of Blind eSports is a clan from South India and champions of one of the biggest e-sports tournaments. Detailing on Blind eSports vision on this collaboration, Arjun Suresh, Co-owner and Co-founder of Blind eSports, said "We have always been striving to establish strong relationships that would help nurture and grow eSports in India. We believe that RAPOO being a pioneer in gaming, will play a key role in our journey to achieve our vision. We are happy that RAPOO shares the same ideals as we do."  

TV

Tata Sky Romance, the new destination for all things Love
Dec 01 2021 By Admin
        This winter, Tata Sky is all set to make your heart warm and fuzzy with its latest platform service - Tata Sky Romance. A destination for all things love, this one-of-a-kind service will offer a variety of romantic content across Hollywood, Bollywood and Television, curated for the good old fashioned romantics. To make the service resonate with target audiences, television heartthrobs Shaheer Sheikh and Sana Makbul have been roped in as the face of the campaign that highlights a quirky way to test ones Romance Quotient! Priced at Rs.2 per day, the service is completely ad free and available for on-the-go viewing on Tata Sky Mobile app.   Talking about the new launch, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said, “Romance is one of the most popular genres in India when it comes to entertainment. We believe Tata Sky Romance is a good destination for audiences preferring to watch content from a different country but in their own language. The service provides choicest selection of romantic titles across Hollywood and Bollywood on TV screen in Hindi, ad free, making it a perfect gateway to unwind, this festive season.”   “We at JOP Network are elated to associate with Tata Sky to bring to the audiences a special curation of Romantic movies, shows and more from Hollywood & Bollywood that are sure to entertain the romantic chords of every viewer. These titles have been specially curated keeping in mind consumer likings, popularity and ratings of the shows and movies over the years. This first of its kind service is sure to rekindle the heart,” said Urvi Agarwal – Director, JOP Network.   The service has an interesting line-up of Hollywood blockbuster movies and shows such as Bold & Beautiful, Cedar Cove, Ashk, Notting Hill, No Strings Attached, I Could Never Be Your Woman, Death Defying Acts, Heartbreakers, The Good Girl and popular Bollywood titles such as Jab We Met amongst others, featuring stalwarts like Jennifer Aniston, Julia Roberts, Hugh Grant, Ashton Kutcher, Catherine Zeta-Jones, Kareena Kapoor, Shahid Kapoor,  etc. Coming Soon on the service are shows such as A Place To Call Home, Juda Na Hona and movies like Indecent Proposal, Almost Friends, Ghost, Love Actually, Socha Na Tha amongst others.   Campaign Link : https://youtu.be/ciSJTt8o_qc Tata Sky Romance is now available to all subscribers on 113 at INR 2/- per day. The service is also available on the Tata Sky Mobile App. Subscribers can give a missed call on 080 61999933 to include the service in their chosen packs    
Zee Marathi amps up promotions for its upcoming show Devmanus 2
Nov 30 2021 By Admin
        Zee Marathi has been a pioneer of regional content in Maharashtra, and continues to hold a special place in each and every household across the state. The channel has truly been a trend-setter in shaping Marathi television content over the past two decades and has won the hearts and loyalty of Marathi viewers with its pathbreaking offerings. Zee Marathi’s promotional activities and 360-degree campaigns, over the years have seen a consistent stream of creativity, engagement and innovation in driving conversations around the core premise of its new content offerings.    Zee Marathi recently set another benchmark in the regional entertainment space with a unique promotional activity to create buzz around the upcoming season of its popular show ‘Devmanus’. The channel is all set to premiere ‘Devmanus 2’, and to generate curiosity amongst the audience, the channel placed statues of the protagonist Dr. Ajitkumar Dev in different cities across Maharashtra. Winning audiences’ hearts since its first episode, the finale of the season ended with a cliffhanger, leaving several questions in the viewers’ minds including the most important one - whether the protagonist is dead or alive? The audiences’ love for the show and the characters, led to a huge demand for a second season. The statues placed across the state are increasing the excitement quotient by several notches, making it the talk of the town. People from the city are clicking selfies with the statues and sharing their excitement about the upcoming season of ‘Devmanus’. The new season will be launched in mid-December. Additionally, Zee Marathi will also launch two new non-fiction shows ‘He Tar Kahich Nahi’ and ‘Kitchen Kallakar’ which are going to be one-of-a-kind shows.   Talking about the immense curiosity generated for ‘Devmanus 2’ by the unique promotional activity, Mr. Nilesh Mayekar, Business Head, Zee Marathi said, “In terms of trendsetting, Zee Marathi often tops the chart with its unique promotional activities, and this is one of the best examples. We at Zee Marathi always strive to do something out of the box which is noticed and loved by our audience. We are glad that the audiences across Maharashtra are taking note of the statue and sharing their excitement for the upcoming season of Devmanus. We are humbled with the response and proud that we pulled it off.”  Mr. Amit Shah, Chief Cluster Officer, North, West & Premium Channels, ZEE Entertainment Enterprises Ltd. said, “At Zee Marathi, our aim is to always enhance the entertainment quotient for our viewers, be it through engaging content or never-seen-before and buzzworthy marketing campaigns. With these unique promotional activities across our shows, we continue to provide an extraordinary entertainment experience to our audiences, on screen as well as off screen. We remain committed towards creating engagement driven campaigns that are aimed at converting our viewers to active brand evangelists, which further strengthens the channel in the long term.”
This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
Nov 26 2021 By Admin
         Tata Sky, content distribution and Pay TV platforms is known to celebrate World Television Day with a new punch every year. This year the brand opened the gates of #JingalalaLand – an exhibition of popular souvenirs that reminds us of our beloved TV shows.   Tata Sky released a special video on World Television Day featuring some of the most memorable items which acted as a centerpiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and FRIENDS.   What made the campaign even more fun and relatable was participation of notable brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, Shorts TV etc. who engaged in a quirky social banter with Tata Sky. With punchy replies like ‘taking back BIGG BOSS ki ankh (eye) to keep an eye on FRIENDS who don’t pay on time’ from Paytm, to ‘Har ek show zaroori hota hai’ by Zee Theatre, to MobiKwik’s ‘It’s so easy to recharge the Tata Sky accounts, one can sit on their SOFA, enjoy their favourite shows, and by the time the COOKER whistles 2 times, the recharge is done’ - the amusing one-liners proved to be a delight for the netizens. The campaign generated a thumping response racking up engagement rate of over 7 lacs. Talking about their innovative take on World TV Day, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”   Angad Singh Manchanda, CEO; Co-founder of Chimp&z Inc said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realizing, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”  
Watch the Russian cinematic masterpiece Coma on &flix
Nov 25 2021 By Admin
      Art sees no boundaries and barriers. The birth of a good art piece has never been confined to locations. Cinema has been known to transcend borders in case of both viewings as well as creation. The Russian fantasy and adventure film is proof of how cinema is now going beyond Hollywood and Bollywood. The film that has been created with advanced computer-generated imagery has been acclaimed worldwide for the eye-pleasing beauty that the audience gets to witness on screen. Zee English cluster in its commitment to bring to its viewers the best of worldwide cinema is all set to bring the Television premiere of Coma for its viewers through the property Flix First.   Coma takes the viewers into a strange land of suspense through the life of a young architect. After a mysterious accident, he comes back to his senses in a very odd world. He must find out the exact laws and regulations of it while he fights for his life and keeps looking for an exit to the real world. The film is the directorial debut of the famous VFX artist Nikita Argunov and stars Rinal Mukhametov in the lead role.   &flix, the premium destination for a truly enjoyable Hollywood experience has been entertaining viewers through the ling running property ‘Flix First’ that brings new masala premiers every week. As the channel prepares for Coma, the audience can also enjoy the South Korean thriller Peninsula at 1:00 PM and 9:00 PM on 28th November on &flix. Starring Dong-won Gang and Lee Jung-hyun. Set in a time that is a few years after a zombie outbreak in the Korean land, Peninsula shows the journey of a former soldier who manages to escape overseas and, in a mission, to go back he meets the survivors.   Enjoy the best television premiers on Flix First. Peninsula premiers on 28th November 1:00 PM with a re-run at 9:00 PM and Coma to debut soon on &flix  

Agencies

Optiminastic Media launches Click2Collab – a digital influencer marketing platform
Nov 30 2021 By Admin
         Digital marketing agency, Optiminastic Media with expertise across performance, content, video production, website development and influencer marketing, announces the launch of Click2Collab, a tech-based influencer marketing platform. Click2Collab is built upon a seamless interface that helps influencers, brands, and agencies to connect with each other on a single platform. Click2Collab will help brands and agencies design, curate and customise campaigns as per their needs and requirements with the platforms network of verified influencers from across India. By introducing an end to end solution, Click2Collab aims to simply the growing business of influencer marketing in India. Designed to cater to all three stakeholders – Brands, Influencers and Agencies, Click2Collab will ease the business of influencer marketing, improve efficiency and help all stakeholders plan better. By providing brands with a state-of-the-art tech interface, Click2Collab will help them easily identify, estimate, execute campaigns in a short span of time by doing away with pseudo-science and manual intervention. The platform provides influencers a direct opportunity to integrate with renowned brands, and raise funds from followers if needed. It also provides the creator community an e-commerce platform thus giving them the opportunity to sell merchandise directly to their followers along with an exhaustive dashboard to track their earnings. Agencies in the business of influencer marketing can also list their exclusive and non-exclusive influencer partners thus providing them with a wider platform for influencer marketing and brand deals.   Speaking on launching a first of its kind platform in India, Akshae Golekar, Co-founder at Optiminastic Media said, “Optiminastic was one of the earliest players to venture into influencer marketing in India. As influencer marketing continues to grow and evolve in India it also continues to get more complex and time-consuming. Click2Collab is a platform that is built to ease, simplify and bring efficiency to this evolving business. The platform is multifaceted wherein it allows influencers to on-board themselves and become more easily available and accessible, brands with easy discoverability of the right influencer for their campaign as well as agencies to streamline their business.”   He further added,  “Click2Collab reduces the complexities associated with the influencer marketing business. We are sure that it will also help the influencer marketing and creator’s ecosystem grow to greater heights . We will continue to invest in enhancing the platform and are certain of becoming a platform of choice for influencer marketing campaigns.”   Present at the launch of Click2Collab were brand partners such as OYO, HDFC, Zymmo (A US based food app), and many more.  Also present were creators such as Akash Thapa, Yogesh Sharma, Rizwann Sikander, Gufran Ansari, among others.   To know more, log on to https://click2collab.com/influencer/signup       
Siyarams Men’s Day engagement brings out the emotional side of User Generated Content
Nov 24 2021 By Admin
         Siyarams conducted a  social media contest inviting people to share the stories of men in their lives who have influenced their journey for the better. The contest received an encouraging response and garnered a reach of over  1 Lakh and 75+ entries within just a few hours of going live.   The entries received brought out the humane and emotional side of stories as told by the participants.  Celebrate men in its true essence, the entries were compiled elegantly into an emotional video showcasing the importance of these men in people’s lives. Over 40 participants were rewarded directly  with an exclusive Siyaram’s hamper!     Speaking on the overwhelming response and success of  Siyarams International Men’s Day initiative, N Gangadhar, CMO Siyaram Silk Mills Ltd said “It was endearing to see audiences pour out their hearts with amazing responses coming in from people across all walks of life. Such responses and affection from people encourage us to take initiatives like this and weave many more such stories in the future.”   The campaign was conceptualized and executed by the brand’s digital agency, AGENCY09. https://www.instagram.com/p/CWdKc2UI96w/ https://www.instagram.com/p/CWV9W27B2vK/ https://www.instagram.com/p/CWYi4YaID7B/
YouForrte Launches A New Platform for Performing Arts
Nov 22 2021 By Admin
         YouForrte launches a gateway for exhibiting excellence across various genres of performing arts and accelerating careers through distinctive means. Embracing the growing aspirations and challenges faced by talented candidates who are unable to identify credible mediums to showcase their skill sets,the company aims to  provide a platform for them to get their footing in the media and entertainment industry. The uniquely designed medium is pioneering virtual means of showcasing skills and talent to potential employers along with a host of opportunities to network with the stalwarts of the industry. From dance and music to acting, YouForrte is enabling a channel to allow one’s creativity to become their career choice. With an endeavour to emerge as a go to platform for securing professional opportunities based on creative abilities, the company  aims to provide a medium to attract, retain, develop and deploy talent in the entertainment industry. Addressing the prevailing challenges this tech platform will enable seamless integration of skill-sets with add on benefits of paid assignments. Looking forward to redefining representations across a spectrum of talents, the platform aims to emerge as a safe haven for multiple young risers who are looking at advancing their portfolios through contemporary channels. According to Mohit Kaushal, Founder & CEO, YouForrte,“Over the years we have been witnessing a huge gap in the demand v/s supply across the media and entertainment industry. Also, India offers a pool of talent waiting for the right opportunity to showcase their strength and creativity in this dynamic and  aggressively evolving industry. Therefore, YouForrte is trying to facilitate a medium to showcase the hidden gems and will help transform the industry through this modernized digital intervention.”  
Grapes Digital rebrands to Grapes
Nov 18 2021 By Admin
        Grapes Digital,  has announced today that it is shedding 'Digital' from its title and will be known as ‘Grapes’. The rebranding strategy reflects the vision of the company while repositioning it from a digital agency to a strategic partner for brands.  The agency has unveiled a fresh brand identity with a new logo. The transformation has been initiated to serve clients better while expanding the offering of varied services altogether. The company has been working in the digital media landscape for more than a decade and has been continuously serving some of India’s largest renowned clients. The agency will expand its horizon into new and emerging business areas by creating newer possibilities to serve the ever-evolving need of clients. Speaking on the development, Mr Himanshu Arya, Founder & CEO, Grapes said, “The lines between traditional and digital agencies are diminishing, and with COVID-19 it has pushed brands to have a digital strategy first with the mainline media. In the past year, the demands of clients are evolving, and digital is acquiring the centre pie of it. The decision was always in mind to reinvent it but certainly, we realized this is the right time to hit with the compelling need to reinvent ourselves and make Grapes future-ready in terms of its business model and offerings. We are looking forward to more than doubling ourselves in the next two years.” The company a few months ago forayed into the Bangalore market. The agency is working to strengthen the team and expand the business into new markets. Commenting on the occasion, Shradha Aggarwal, COO & Strategy Head, Grapes said, “Looking at the way advertising is done, it will be next to impossible for traditional and digital agencies working separately. Clients want agencies who offer both kinds of solutions, hence it’s pertinent for the industry to go for a merger. We aim to associate with our clients right from planning to execution.” She also added, “Disruption is always healthy for the industry. As digital is a key driver of a brand's success in the market, clients prefer all kinds of services under an umbrella. This has led us to take a first step towards expanding and reinforcing the regional services we provide to our clients in India. The coming year will see digital agencies working more closely with brands and digital ad spending will continue to grow.” The new name is effective immediately and will be executed across platforms as well as in products and services. Grapes will become a 360* integrated advertising agency and will offer services like media strategy, ATL & BTL activities, campaign execution, digital strategy, social media marketing, creative support, Public relations, and Media Planning and Buying.