OOH
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Sep 18 2020
Somany Ceramics adds a dash of style at T2, Mumbai Airport.
In association with Times OOH, the brand targets niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport. Somany Ceramics Limited, an internationally acclaimed org...
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Aug 27 2020
Muthoot Finance partners with Platinum Outdoor to announce the launch of Ayush Gold Loan
The Covid-19 pandemic has brought changes in the spends of consumers. During these uncertain times, Muthoot Finance is extending double benefit to its customers. Gold Loan along with complimentary Covid-19 cover up to Rs. 1, 00,000. Muthoot Ay...
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Jul 21 2020
Lemma & Elevision Together Deliver the First Ever Programmatic DOOH Campaign in MENA.
Lemma pioneer in programmatic Digital out of home along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft’s Azure’s “Global cloud. Local pre...
Jun 01 2020
Lemma Unveils “Falcon”, an Expeditious AI Enabled Planning Tool for DOOH.
Lemma, pioneer in programmatic digital out of home, has launched Falcon, an advanced AI enabled media planning tool for digital out of home. This proprietary planning tool by Lemma has the distinguished ability to convert diverse data sets into funct...
Mar 24 2020
Xaxis and Mindshare create first programmatic outdoor airport campaign for Grofers
GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked with digital out-of-home (DOOH) platform Lemma to launch an industry-first programmatic DOOH campaign at India’s busiest airport, CSI Mumbai...
Mar 19 2020
Lemma Enables Programmatic Ad Serving on Airport Premium Media in Association with TIMDAA
Lemma, pioneers in programmatic advertising, announced today their integration with premium digital media at Delhi Airport through TIMDAA. TIMDAA, a Times OOH group company, manages all communication assets at the Delhi Airport. This par...
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Mar 17 2020
Hotstar unveiled India’s longest billboard, showcases range of content offering to keep you covered while at home
“Itna zyada free entertainment ki ye board bhi kam pad jayega” (So much free entertainment, that even the longest billboard falls short). Hotstar, India's largest premium streaming platform, unveiled a unique out-of-home i...
Mar 11 2020
Xaxis, M/six and Lemma hands to drive sales growth for brands through programmatic DOOH campaign
Demonstrated on Veeba, the campaign enables digital targeting, measurement and attribution from DOOH placements . Visible increase in overall sales at target supermarkets by an average of 15%. Effective success in retargeting exposed audiences f...
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Mar 06 2020
Hotstar launches campaign to highlight fresh, free content library
Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar aims to fill the void by restoring access to fresh content. Their latest advertising campaign, “Hotstar Ka Vaada, Free Entertainment S...
Mar 02 2020
TECNO kickstarts its flagship brand-connect initiative ‘TECNO India Run’ from Lucknow
The first edition of the TECNO India Run will take place in Lucknow on 15th March’20 .Over 50 winners will receive cash prizes worth more than Rs. 2 Lacs .The fastest male and female participant to cross the Camon 15 Zone will win TECNO Camon 1...
Feb 25 2020
TVS Eurogrip strategies innovative OOH in Chennai
With the expansion of automobile industry in India, there has been an increase in the number of tyre makers setting up factories in India. Many domestic and international manufacturers now compete in this segment to cater to the ever-increasing number of t...
Feb 25 2020
Time to dejunk your home, says Rustomjee’s new OOH campaign
Moving can be a very stressful time in life. Along with all the hassle of changing addresses, arranging help and getting utilities lined up, there is all the stuff in the house. The easiest thing to do is get rid of all non-essentials before you have to st...
Feb 25 2020
DMRC request bids for exclusive advertising rights inside select metro stations
The interiors of select metro stations from Dwarka to Dwarka Sec-21, on line number 3, and from Dwarka to Dhansa Bus Stand Metro stations, on line number 9, of DMRC network will soon be available for advertising as the corporation is inviting bids for the...
Feb 25 2020
Bumble OOH campaign took initiative for equality in relationships
Women in India are excited by a new age of dating. Relationships are slowly turning from an obligatory social arrangement to a personal choice. The need today is a platform that enables women to explore this sentiment, break the stereotypical rules of dati...
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Feb 25 2020
Tinder's new OOH campaign -Swiping Right Done Right
Since its launch in India, Tinder has been curating an omni channel media mix approach to its marketing campaigns - from driving reach and awareness through high impact OOH campaigns to building engagement. And now Tinder is here again with an absolutely e...
Feb 07 2020
Will the prohibition on political ads in Delhi Metro impact parties negatively?
A few days ago, the Delhi High Court upheld the Election Commission's decision to prohibit political ads in the Delhi metro or DMRC premises when the model code of conduct is imposed. The EC said that there should be a sense of trust among the people t...
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