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Apr 23 2021

Asian Paints Apex Ultima Protek took over the arrival hall at Indore Airport.

Rain, hail, or shine, the weather in India can be aggressively unforgiving. Dust storms and heavy rains can take their toll on buildings and houses. The damp walls left in the wake of such storms can develop algae and fungus build-up and harsh sunshin...

Apr 15 2021

MCX and Nihilent Technologies partners with Times OOH to showcase real-time cricket updates on their digital screens at T2, Mumbai Airport.

With the beginning of the most favorite sporting event of the year, Times OOH a prominent OOH player at Airport and a leader in DOOH media has come up with an innovative offering showcasing real-time cricket score updates on the digital screens a...

Dec 30 2020

Tanishq celebrates the myriad moods of nature with their new collection – Moods of the Earth

The pandemic-caused-lockdown has shown us the importance of nature. In the gloom of the nation-wide lockdown, it was only the beauty of nature that refreshed and rejuvenated us and consequently uplifted our spirits. Tanishq as a brand has alway...

Dec 07 2020

Tamil Nadu Tourism marks its presence across multi-airports, campaign executed by Times OOH.

In a first, Tamil Nadu Tourism in association with Times OOH has brought its famed temples and picturesque tourist destinations to the screens of India’s major airports. With travel and tourism gaining momentum, the state tourism brand has...

Nov 06 2020

Tanishq launched the Ekatvam campaign to start off the Festive Season

The ongoing festive season is a welcome respite that everyone had been looking forward to. To truly celebrate the spirit of festivals we have seen some beautiful campaigns by leading brands. Leading the ad bandwagon post lockdown is Tanishq with ano...

Oct 27 2020

OOH makes a huge comeback in Mumbai with Dhani Healthcare campaign.

OOH makes a huge comeback in Mumbai through another campaign won by Ignite Mudra (A Tribes and DDB Mudra Group JV), for the “Dhani Healthcare Campaign”. The objective of the campaign was to drive awareness about the app and to influence ma...

Oct 13 2020

Lemma & VIOOH partner to scale Programmatic Digital out of home offering across key markets.

Lemma, one of the largest global online digital out of home networks, has integrated with VIOOH, the global programmatic marketplace, in a partnership that will give Lemma access to a significantly increased network of premium digital OOH screen...

Sep 18 2020

Somany Ceramics adds a dash of style at T2, Mumbai Airport.

In association with Times OOH, the brand targets niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport. Somany Ceramics Limited, an internationally acclaimed org...

Aug 27 2020

Muthoot Finance partners with Platinum Outdoor to announce the launch of Ayush Gold Loan

The Covid-19 pandemic has brought changes in the spends of consumers. During these uncertain times, Muthoot Finance is extending double benefit to its customers. Gold Loan along with complimentary Covid-19 cover up to Rs. 1, 00,000. Muthoot Ay...

Jul 21 2020

Lemma & Elevision Together Deliver the First Ever Programmatic DOOH Campaign in MENA.

Lemma pioneer in programmatic Digital out of home along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft’s Azure’s “Global cloud. Local pre...

Jun 01 2020

Lemma Unveils “Falcon”, an Expeditious AI Enabled Planning Tool for DOOH.

Lemma, pioneer in programmatic digital out of home, has launched Falcon, an advanced AI enabled media planning tool for digital out of home. This proprietary planning tool by Lemma has the distinguished ability to convert diverse data sets into funct...

Mar 24 2020

Xaxis and Mindshare create first programmatic outdoor airport campaign for Grofers

GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked with digital out-of-home (DOOH) platform Lemma to launch an industry-first programmatic DOOH campaign at India’s busiest airport, CSI Mumbai...

Mar 19 2020

Lemma Enables Programmatic Ad Serving on Airport Premium Media in Association with TIMDAA

Lemma, pioneers in programmatic advertising, announced today their integration with premium digital media at Delhi Airport through TIMDAA. TIMDAA, a Times OOH group company, manages all communication assets at the Delhi Airport. This par...

Mar 17 2020

Hotstar unveiled India’s longest billboard, showcases range of content offering to keep you covered while at home

“Itna zyada free entertainment ki ye board bhi kam pad jayega” (So much free entertainment, that even the longest billboard falls short). Hotstar, India's largest premium streaming platform, unveiled a unique out-of-home i...

Mar 11 2020

Xaxis, M/six and Lemma hands to drive sales growth for brands through programmatic DOOH campaign

Demonstrated on Veeba, the campaign enables digital targeting, measurement and attribution from DOOH placements . Visible increase in overall sales at target supermarkets by an average of 15%. Effective success in retargeting exposed audiences f...

Mar 06 2020

Hotstar launches campaign to highlight fresh, free content library

Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar aims to fill the void by restoring access to fresh content. Their latest advertising campaign, “Hotstar Ka Vaada, Free Entertainment S...

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