OOH
Dec 30 2020
Tanishq celebrates the myriad moods of nature with their new collection – Moods of the Earth
The pandemic-caused-lockdown has shown us the importance of nature. In the gloom of the nation-wide lockdown, it was only the beauty of nature that refreshed and rejuvenated us and consequently uplifted our spirits. Tanishq as a brand has alway...
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Dec 07 2020
Tamil Nadu Tourism marks its presence across multi-airports, campaign executed by Times OOH.
In a first, Tamil Nadu Tourism in association with Times OOH has brought its famed temples and picturesque tourist destinations to the screens of India’s major airports. With travel and tourism gaining momentum, the state tourism brand has...
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Nov 06 2020
Tanishq launched the Ekatvam campaign to start off the Festive Season
The ongoing festive season is a welcome respite that everyone had been looking forward to. To truly celebrate the spirit of festivals we have seen some beautiful campaigns by leading brands. Leading the ad bandwagon post lockdown is Tanishq with ano...
Oct 27 2020
OOH makes a huge comeback in Mumbai with Dhani Healthcare campaign.
OOH makes a huge comeback in Mumbai through another campaign won by Ignite Mudra (A Tribes and DDB Mudra Group JV), for the “Dhani Healthcare Campaign”. The objective of the campaign was to drive awareness about the app and to influence ma...
Oct 13 2020
Lemma & VIOOH partner to scale Programmatic Digital out of home offering across key markets.
Lemma, one of the largest global online digital out of home networks, has integrated with VIOOH, the global programmatic marketplace, in a partnership that will give Lemma access to a significantly increased network of premium digital OOH screen...
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Sep 18 2020
Somany Ceramics adds a dash of style at T2, Mumbai Airport.
In association with Times OOH, the brand targets niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport. Somany Ceramics Limited, an internationally acclaimed org...
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Aug 27 2020
Muthoot Finance partners with Platinum Outdoor to announce the launch of Ayush Gold Loan
The Covid-19 pandemic has brought changes in the spends of consumers. During these uncertain times, Muthoot Finance is extending double benefit to its customers. Gold Loan along with complimentary Covid-19 cover up to Rs. 1, 00,000. Muthoot Ay...
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Jul 21 2020
Lemma & Elevision Together Deliver the First Ever Programmatic DOOH Campaign in MENA.
Lemma pioneer in programmatic Digital out of home along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft’s Azure’s “Global cloud. Local pre...
Jun 01 2020
Lemma Unveils “Falcon”, an Expeditious AI Enabled Planning Tool for DOOH.
Lemma, pioneer in programmatic digital out of home, has launched Falcon, an advanced AI enabled media planning tool for digital out of home. This proprietary planning tool by Lemma has the distinguished ability to convert diverse data sets into funct...
Mar 24 2020
Xaxis and Mindshare create first programmatic outdoor airport campaign for Grofers
GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked with digital out-of-home (DOOH) platform Lemma to launch an industry-first programmatic DOOH campaign at India’s busiest airport, CSI Mumbai...
Mar 19 2020
Lemma Enables Programmatic Ad Serving on Airport Premium Media in Association with TIMDAA
Lemma, pioneers in programmatic advertising, announced today their integration with premium digital media at Delhi Airport through TIMDAA. TIMDAA, a Times OOH group company, manages all communication assets at the Delhi Airport. This par...
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Mar 17 2020
Hotstar unveiled India’s longest billboard, showcases range of content offering to keep you covered while at home
“Itna zyada free entertainment ki ye board bhi kam pad jayega” (So much free entertainment, that even the longest billboard falls short). Hotstar, India's largest premium streaming platform, unveiled a unique out-of-home i...
Mar 11 2020
Xaxis, M/six and Lemma hands to drive sales growth for brands through programmatic DOOH campaign
Demonstrated on Veeba, the campaign enables digital targeting, measurement and attribution from DOOH placements . Visible increase in overall sales at target supermarkets by an average of 15%. Effective success in retargeting exposed audiences f...
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Mar 06 2020
Hotstar launches campaign to highlight fresh, free content library
Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar aims to fill the void by restoring access to fresh content. Their latest advertising campaign, “Hotstar Ka Vaada, Free Entertainment S...
Mar 02 2020
TECNO kickstarts its flagship brand-connect initiative ‘TECNO India Run’ from Lucknow
The first edition of the TECNO India Run will take place in Lucknow on 15th March’20 .Over 50 winners will receive cash prizes worth more than Rs. 2 Lacs .The fastest male and female participant to cross the Camon 15 Zone will win TECNO Camon 1...
Feb 25 2020
TVS Eurogrip strategies innovative OOH in Chennai
With the expansion of automobile industry in India, there has been an increase in the number of tyre makers setting up factories in India. Many domestic and international manufacturers now compete in this segment to cater to the ever-increasing number of t...
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