Amazon Announces Prime Video Channels – a First Step Towards Creating a Video Entertainment Marketplace in India

Sep 24 2021

 

 

 

 Amazon today announced the launch of Prime Video Channels in India. Prime Video Channels will launch starting 24th September. Prime Video Channels will provide Prime members a seamless experience and access to a distinctive slate of content from a diverse set of popular video streaming services. Addressing customers’ need for a hassle-free entertainment experience, simplified discovery and frictionless payments, Prime Video Channels, acting as an intermediary, will allow Prime members the option for add-on subscriptions of popular OTT services and stream their content on the Amazon Prime Video app and website in India. The launch of Prime Video Channels will mark yet another step towards making Amazon Prime Video the preferred entertainment destination for customers in India.

 

At launch, Prime Video Channels will give Prime members the option to watch global and local binge-worthy content including thousands of shows, movies, reality TV, documentaries etc., from eight video-streaming services including discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, hoichoi, manoramaMAX, and ShortsTV – each accessible with respective add-on subscriptions. Customers therefore will need to pay only for the service they choose. At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners.

 

At Amazon, we have always focused on improving access, experience and selection for our customers,” said Gaurav Gandhi, Country Manager, Amazon Prime Video, India. “Over the last 4 years, we have continuously strived to entertain and delight our customers by programming in 10 languages, making available Exclusive and Original content from India and around the world and by ensuring a world class streaming experience across screens. All of this has made Amazon Prime Video the most loved premium streaming service with viewership from 99% of India’s pin-codes. With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – first of its kind in India – which will not only delight our customers by giving them even more entertainment choices, but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure.”

 

Prime Video Channels benefits for Prime members include:

·    No hassle login & billing: Customers will no longer have to juggle between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – Prime Video apps and website.

·    More time watching, less time deciding: Customers won’t have to spend time toggling between their favorite services to discover what’s new and popular. With Prime Video Channels they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.

·    Enjoy your favorite features, no matter which service: Customers can enjoy IMDb’s X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their premium channel subscriptions.

·     More Choice: With the launch of Prime Video Channels, close to 10,000 additional titles across 8 OTT services become available to Prime members

·    Introductory Pricing: At launch, Prime members can enjoy special introductory annual subscription offers made available by the OTT channel partners.

​

“As content choices explode, a single interface for discovery, streaming and payments, is a key need for customers and we aim to solve for this with the launch of Prime Video Channels” added Chaitanya Divan, Head Prime Video Channels, Amazon Prime Video. “Prime Video Channels arrives in India after having successfully launched in 11 countries. Our choice of OTT partners for Prime Video Channels is reflective of our diverse and discerning customers’ entertainment needs and interest areas. The launch marks our effort to collaboratively grow the video streaming segment in the country. We look forward to increasing the selection of entertainment even further, with additional channel partners joining in the next few months.”

 

Prime members will be able to subscribe to Prime Video Channels offering programming in local Indian languages such as Bengali with hoichoi and Malayalam with manoramaMAX, and a selection of award-winning documentaries and short films from DocuBay and ShortsTV respectively. Consumers can enjoy blockbuster and quality cinema from Lionsgate Play, MUBI and Eros Now, across languages and genre, while discovery+ adds an array of Wildlife, Adventure, Science, Food, Lifestyle content. The new channels and their popular titles like The FatherByomkeshStar vs FoodHaathi Mere Saathi will now be available alongside customer favorite Amazon Originals like Shershaah, MirzapurPaatal Lok, The Family Man and The Tomorrow War, so there’s no need to toggle from app to app.

Prime Video Channels subscriptions and annual pricing in INR available at launch in India include:

·    discovery+: Rs 299/year - India’s first and leading aggregated real-life entertainment streaming app focuses on enriching programming drawn from the libraries of Discovery. With popular original series such as Star vs FoodInto The Wild and Secrets of Sinauli, many more acquired and exclusive content across 55+ sub genres including Science, Adventure, Food and Lifestyle, discovery+ is offering a 25% discount for Prime members at launch.
 

·      DocuBay: Rs 499/year - Specializing as a factual entertainment video service, DocuBay features documentaries from all corners of the globe in a variety of categories. Popular titles include Himalayan Gold Rush, WHO is in control, Eye To Eye with Everest, The Creepy Line and more. At launch, DocuBay is offering a 50% special discount on its original pricing of Rs 999 for Prime members on annual subscriptions.
 

·      Eros Now: Rs 299/- The leading OTT service is home to one of the largest movie libraries with over 12,000 titles, and premium original episodic series, music videos, and more. Eros Now offers content in 13 languages. Subscribers can catch popular movies like Shubh Mangal Savdhan, Haathi Mere Saathi, Tanu Weds Manu Returns, English Vinglish amongst others and Originals like Flesh, Metro Park Season 1&2, Halahal and many more. At launch, Prime Members can avail an introductory 25% off on annual subscriptions offered by Eros Now.
 

·      hoichoi: Rs. 599/ year – A popular on-demand video streaming platform showcasing content in Bengali language including popular series such as Hello, Byomkesh, Tansener Tanpura, Eken Babu and more, along with a vast library of movies including World Premieres, Classics and Blockbusters. Prime Members can avail 33% discount on hoichoi annual subscription for multiple streams and devices.
 

·      Lionsgate Play: Rs 699/year – The service boasts of thousands of hours of Premium content including award winning Premieres, billion-dollar Franchise Movies, binge worthy Box Sets and popular titles like John Wick: Chapter 3, Wrath of ManParabellum & Knives Out. 
 

·    manoramaMAX: Rs. 699/ year – manoramaMAX is the OTT platform that comes from the house of MM TV Ltd, the television network from Malayala manorama Group, is the first Malayalam OTT that showcases Entertainment and News content. manoramaMAX offers a variety of programs ranging from entertainment content that come on Mazhavil manorama, originals to news and infotainment content broadcast by the manorama News channel, bringing a catalogue of over 300 Malayalam movies with names like Vijayum Superum Pournamiyum, Luca, Om Shanti Oshaana, Guppy etc. Prime Members can avail introductory 30% discount at launch.
 

·      MUBI: Rs 1999/year - Focuses on classic and arthouse cinema, they produce and distribute films. Current and upcoming highlights include: Pablo Larraín’s Ema, Rupert Goold's Judy starring Renée Zellweger, Harmony Korine's The Beach Bum, Satyajit Ray's Charulata, 'Mira Nair's Salaam Bombay and MUBI’s co-production Farewell Amor from Ekwa Msangi. MUBI is offering an introductory discount to Prime members at launch.
 

·      ShortsTV: Rs 299/year -: ShortsTV, World’s first and only 24x7 linear and OTT channel brings the best Short films from across the globe including Academy Award nominated shorts. ShortsTV features critically acclaimed stars such as Kajol, Rajkumar Rao, Benedict Cumberbatch, Olivia Colman and others. Streams popular titles like Oscar Winner SkinDark Brew, National award-winning Short Film Custody. Prime members can sign-up to ShortsTV at a 40% discount, an introductory offer at launch.

 

Titles from Prime Video Channels will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalog. These include Indian-produced Amazon Original series Mirzapur Season 1 & 2Comicstaan Semma Comedy Pa, Breathe: Into The Shadows, Bandish Bandits, Paatal Lok, The Forgotten Army – Azaadi Ke Liye, Sons of the Soil: Jaipur Pink Panthers, Four More Shots Please, The Family Man, Made In Heaven, and Inside Edge, Indian films such as Hello Charlie, Coolie No. 1, Gulabo Sitabo, Durgamati, Chhalaang, Shakuntala Devi, Ponmagal Vandhal, French Biriyani, Law, Sufiyum Sujatayum, Penguin, Nishabdham, Drishyam2, Joji, Maara, V, CU Soon, Soorarai Pottru, Bheema Sena Nala Maharaja, Halal Love Story, Middle Class Melodies, Putham Pudhu Kaalai, Unpaused among others and the award-winning and critically acclaimed global Amazon Originals like Coming 2 America,  Borat Subsequent Moviefilm, Tom Clancy's Jack Ryan, The Boys, Hunters, Fleabag, and The Marvelous Mrs. Maisel. All Channels will be available with add-on annual subscriptions.

Prime members will be able to watch subscribed Prime Video Channels anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, etc. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost. Prime Video is available in India at no extra cost with Prime membership for just ₹999 annually, new customers can find out more at www.amazon.in/prime.

SOCIAL MEDIA HANDLES:
@PrimeVideoIN

 


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Wafa App hits Top 20 Grossing Entertainment Apps in India
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This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
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Karnataka Puts Up A Tough Fight In National Blind Cricket Finals
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SIAM hosts 18th Lecture on ‘Future of Automotive Aftermarket Parts in India’
Nov 26 2021 By Admin
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Digital

Wafa App hits Top 20 Grossing Entertainment Apps in India
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This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
Nov 26 2021 By Admin
         Tata Sky, content distribution and Pay TV platforms is known to celebrate World Television Day with a new punch every year. This year the brand opened the gates of #JingalalaLand – an exhibition of popular souvenirs that reminds us of our beloved TV shows.   Tata Sky released a special video on World Television Day featuring some of the most memorable items which acted as a centerpiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and FRIENDS.   What made the campaign even more fun and relatable was participation of notable brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, Shorts TV etc. who engaged in a quirky social banter with Tata Sky. With punchy replies like ‘taking back BIGG BOSS ki ankh (eye) to keep an eye on FRIENDS who don’t pay on time’ from Paytm, to ‘Har ek show zaroori hota hai’ by Zee Theatre, to MobiKwik’s ‘It’s so easy to recharge the Tata Sky accounts, one can sit on their SOFA, enjoy their favourite shows, and by the time the COOKER whistles 2 times, the recharge is done’ - the amusing one-liners proved to be a delight for the netizens. The campaign generated a thumping response racking up engagement rate of over 7 lacs. Talking about their innovative take on World TV Day, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”   Angad Singh Manchanda, CEO; Co-founder of Chimp&z Inc said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realizing, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”  
Karnataka Puts Up A Tough Fight In National Blind Cricket Finals
Nov 26 2021 By Admin
       Karnataka puts up a tough fight in the Finals of the 4th IndusInd Bank Nagesh Trophy National T20 Cricket Tournament for the Blind 2021-22, in the match between Andhra Pradesh vs Karnataka that concluded on Thursday at Sri Arun Jaitley Stadium, New Delhi.   In the Title clash between Andhra Pradesh and Karnataka, Karnataka won the toss and decided to Bowl. Andhra Pradesh put up a strong 231 for 3 in 20 overs. Karnataka made a competitive chase and reached 204 for the loss of 3 wickets, falling short of the target by only 27 Runs.   Prakash Jayaramaiah who was the highest scorer for Karnataka with 119 Runs off 58 balls with an outstanding SL 205.17. Jayaramaiah has left everyone stunned with his performance by hitting back-to-back centuries in the league matches all the way up till the finals.   Chief Guest Meenakshi Lekhi, Hon’ble Minister of State for External Affairs of India while applauding the spirit of the players said, “I am amazed at the felicitous co-ordination of the organisers, sponsors, DDCA, British & Australian High Commissions and supporters for their generosity and firm belief in the spirit of our wonderful players. I extend my best wishes to the contending teams. I can be very judicious in my assessment without taking sides. I am excited about the Women’s Blind National Cricket Tournament due to be held in Bangalore next year. Our government has been putting in tremendous efforts to bring in the gender parity.”   This was the second time for team Karnataka to make their entry to the finals of the tournament since its inception in 2019. Whereas team Andhra Pradesh had reached the finals for the fourth time straight in a row.   CAB Andhra Pradesh won all its five league matches and remained at the top of the chart. CAB Karnataka won consistently 4 out of the 5 league matches and stayed ahead of the game.   The Cricket tournament was organised by The Cricket Association for the Blind in India (CABI) in association with the Samarthanam Trust for the Disabled. India currently holds the Blind Cricket World Cup T20 trophy, won in 2018.   This tournament will help in selecting key players for the upcoming International Championships. Overall, 56 probable players will be shortlisted. 17 players will be finalised for the world cup squad and will represent India in T20 World Cup.   400 visually impaired players converged on 6 Grounds in the National Capital Region (NCR) of Delhi to play an overall of 67 T20 matches between 16th – 25th November 2021  
SIAM hosts 18th Lecture on ‘Future of Automotive Aftermarket Parts in India’
Nov 26 2021 By Admin
        The Society of Indian Automobile Manufacturers (SIAM), the apex automotive industry body, organized the 18th lecture on ‘Future of Automotive Aftermarket Parts in India’. Considering National priorities on Atmanirbharta, Digitalization and making of Quality and safer products for customers, SIAM focusses on aftermarket products and services to bring about a 360 degrees evaluation of needs, challenges and possibilities around the following aspects: ·Quintessential Quality, ·Curb Counterfeit, ·Vocal for Local, ·Simplify Supply-Chain, ·Amplify Access,  ·Evaluate E-Commerce Basis the above mentioned pillars, two important aspects i.e. vocal for local and curbing counterfeit have been identified for deliberation. The lecture was graced by key industry players, industry members, market research bodies, and distinguished representatives from the media. The lecture comprised of two sessions, the first being ‘Vocal for Local’ with the theme ‘Leveraging Aftermarket and Auto Component PLI’ with theme presentation by Mr Saurabh Agarwal, Partner, E&Y. The session panel discussion was moderated by Mr Yashpal Sachar, Chairman, SIAM Aftermarket Parts Group & General Manager, Honda Cars India and featured eminent speakers, Mr Ramashankar Pandey, Chair, ACMA after Market Committee & MD, Hella India Lighting; Mr Mustafa Wajid, E-mobility and Charging Infrastructure, IEEMA; Mr Saurabh Kapoor, Managing Director, JSG Innotech. Mr Prashant K Banerjee, Executive Director, SIAM hosted the 1st Session.   Localization in the context of aftermarket opportunities and challenges including ease of business were some of the fresh perspectives discussed in the session. The 2nd session delved on safer mobility and challenges around counterfeiting from a fresh perspective of deploying new age technology, themed upon ‘Adopting New Age Technologies like IoT, AI & ML.’ with theme presentation by Mr Tanmay Jaswal, Founder & CEO, Chkfake followed by a panel discussion of experts, such as Mr Pankaj Monga, Partner & Practice Head, Brand Protection, Lall & Sethi; Mr Shaleen Agarwal, Founder & CEO, Garaaz; Mr Anubhav Amarnath, Founder & CEO, EngineCAL Technology; Mr Thomas Weiss, Founder & CEO, Authentic Vision. Mr Arpit Mahendra, Editor, Express Drives & Express Mobility, The Financial Express – Digital moderated the Panel discussion. The Session was hosted by Mr Anup Mohnani, Co-Chair, SIAM Aftermarket Parts Group and Head (Parts Division, Stellantis).   Speaking about the lecture, Mr Prashant K Banerjee, Executive Director, SIAM said, “Aftermarket issues are often less discussed despite knowing the fact that customer satisfaction viewpoint, safer, affordable & quality products and services are of paramount importance. In order to deliberate customer centric aftermarket issues, involving all stakeholders, SIAM intends provide a discussion platform wherein opportunities and challenges in the aftermarket sector to bring safer and delightful mobility experience to the society and masses at large”.   To take this journey forward, SIAM would continue to engage with the stakeholders bringing aftermarket issues and solutions to the forefront with mobility evolving as service.

News

Wafa App hits Top 20 Grossing Entertainment Apps in India
Nov 26 2021 By Admin
       With an average rating of 4.59 globally and with over 3 million downloads in just a year, India’s biggest voice-centric social and entertainment platform, WAFA, gained its all-access pass to the Big-league as it hit Top 20th Grossing under Entertainment category. The app currently catering to its Indian users is now receiving a huge amount of traction from states like Maharashtra, Delhi, Rajasthan, Tamil Nadu, Telangana, Gujarat, and Karnataka to name a few.  "To reach the top 20 is an achievement. Our aim is and always remains to give our community an ideal user experience and a sense of belonging. Due to the hike in Internet usage among vernacular speakers, online purchasing of goods and services rapidly increased among Indian users, giving WAFA the chance to seize the opportunity presented by the growth of voice communities in India." Muhammed Aqib T P, Founder, Wafa further added.   Launched with a mission to build a voice-centric social gaming platform that is easily accessible to all users at their leisure with absolutely no sort of mise-en-scene, Wafa breaks the long in the tooth conventional norms. It connects users with similar interests and provides them with a platform to hear and be heard. Wafa aspires to tap into the world of a metaverse in the near future and provide its users with the best of all world virtual experience.  
This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
Nov 26 2021 By Admin
         Tata Sky, content distribution and Pay TV platforms is known to celebrate World Television Day with a new punch every year. This year the brand opened the gates of #JingalalaLand – an exhibition of popular souvenirs that reminds us of our beloved TV shows.   Tata Sky released a special video on World Television Day featuring some of the most memorable items which acted as a centerpiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and FRIENDS.   What made the campaign even more fun and relatable was participation of notable brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, Shorts TV etc. who engaged in a quirky social banter with Tata Sky. With punchy replies like ‘taking back BIGG BOSS ki ankh (eye) to keep an eye on FRIENDS who don’t pay on time’ from Paytm, to ‘Har ek show zaroori hota hai’ by Zee Theatre, to MobiKwik’s ‘It’s so easy to recharge the Tata Sky accounts, one can sit on their SOFA, enjoy their favourite shows, and by the time the COOKER whistles 2 times, the recharge is done’ - the amusing one-liners proved to be a delight for the netizens. The campaign generated a thumping response racking up engagement rate of over 7 lacs. Talking about their innovative take on World TV Day, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”   Angad Singh Manchanda, CEO; Co-founder of Chimp&z Inc said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realizing, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”  
Karnataka Puts Up A Tough Fight In National Blind Cricket Finals
Nov 26 2021 By Admin
       Karnataka puts up a tough fight in the Finals of the 4th IndusInd Bank Nagesh Trophy National T20 Cricket Tournament for the Blind 2021-22, in the match between Andhra Pradesh vs Karnataka that concluded on Thursday at Sri Arun Jaitley Stadium, New Delhi.   In the Title clash between Andhra Pradesh and Karnataka, Karnataka won the toss and decided to Bowl. Andhra Pradesh put up a strong 231 for 3 in 20 overs. Karnataka made a competitive chase and reached 204 for the loss of 3 wickets, falling short of the target by only 27 Runs.   Prakash Jayaramaiah who was the highest scorer for Karnataka with 119 Runs off 58 balls with an outstanding SL 205.17. Jayaramaiah has left everyone stunned with his performance by hitting back-to-back centuries in the league matches all the way up till the finals.   Chief Guest Meenakshi Lekhi, Hon’ble Minister of State for External Affairs of India while applauding the spirit of the players said, “I am amazed at the felicitous co-ordination of the organisers, sponsors, DDCA, British & Australian High Commissions and supporters for their generosity and firm belief in the spirit of our wonderful players. I extend my best wishes to the contending teams. I can be very judicious in my assessment without taking sides. I am excited about the Women’s Blind National Cricket Tournament due to be held in Bangalore next year. Our government has been putting in tremendous efforts to bring in the gender parity.”   This was the second time for team Karnataka to make their entry to the finals of the tournament since its inception in 2019. Whereas team Andhra Pradesh had reached the finals for the fourth time straight in a row.   CAB Andhra Pradesh won all its five league matches and remained at the top of the chart. CAB Karnataka won consistently 4 out of the 5 league matches and stayed ahead of the game.   The Cricket tournament was organised by The Cricket Association for the Blind in India (CABI) in association with the Samarthanam Trust for the Disabled. India currently holds the Blind Cricket World Cup T20 trophy, won in 2018.   This tournament will help in selecting key players for the upcoming International Championships. Overall, 56 probable players will be shortlisted. 17 players will be finalised for the world cup squad and will represent India in T20 World Cup.   400 visually impaired players converged on 6 Grounds in the National Capital Region (NCR) of Delhi to play an overall of 67 T20 matches between 16th – 25th November 2021  
SIAM hosts 18th Lecture on ‘Future of Automotive Aftermarket Parts in India’
Nov 26 2021 By Admin
        The Society of Indian Automobile Manufacturers (SIAM), the apex automotive industry body, organized the 18th lecture on ‘Future of Automotive Aftermarket Parts in India’. Considering National priorities on Atmanirbharta, Digitalization and making of Quality and safer products for customers, SIAM focusses on aftermarket products and services to bring about a 360 degrees evaluation of needs, challenges and possibilities around the following aspects: ·Quintessential Quality, ·Curb Counterfeit, ·Vocal for Local, ·Simplify Supply-Chain, ·Amplify Access,  ·Evaluate E-Commerce Basis the above mentioned pillars, two important aspects i.e. vocal for local and curbing counterfeit have been identified for deliberation. The lecture was graced by key industry players, industry members, market research bodies, and distinguished representatives from the media. The lecture comprised of two sessions, the first being ‘Vocal for Local’ with the theme ‘Leveraging Aftermarket and Auto Component PLI’ with theme presentation by Mr Saurabh Agarwal, Partner, E&Y. The session panel discussion was moderated by Mr Yashpal Sachar, Chairman, SIAM Aftermarket Parts Group & General Manager, Honda Cars India and featured eminent speakers, Mr Ramashankar Pandey, Chair, ACMA after Market Committee & MD, Hella India Lighting; Mr Mustafa Wajid, E-mobility and Charging Infrastructure, IEEMA; Mr Saurabh Kapoor, Managing Director, JSG Innotech. Mr Prashant K Banerjee, Executive Director, SIAM hosted the 1st Session.   Localization in the context of aftermarket opportunities and challenges including ease of business were some of the fresh perspectives discussed in the session. The 2nd session delved on safer mobility and challenges around counterfeiting from a fresh perspective of deploying new age technology, themed upon ‘Adopting New Age Technologies like IoT, AI & ML.’ with theme presentation by Mr Tanmay Jaswal, Founder & CEO, Chkfake followed by a panel discussion of experts, such as Mr Pankaj Monga, Partner & Practice Head, Brand Protection, Lall & Sethi; Mr Shaleen Agarwal, Founder & CEO, Garaaz; Mr Anubhav Amarnath, Founder & CEO, EngineCAL Technology; Mr Thomas Weiss, Founder & CEO, Authentic Vision. Mr Arpit Mahendra, Editor, Express Drives & Express Mobility, The Financial Express – Digital moderated the Panel discussion. The Session was hosted by Mr Anup Mohnani, Co-Chair, SIAM Aftermarket Parts Group and Head (Parts Division, Stellantis).   Speaking about the lecture, Mr Prashant K Banerjee, Executive Director, SIAM said, “Aftermarket issues are often less discussed despite knowing the fact that customer satisfaction viewpoint, safer, affordable & quality products and services are of paramount importance. In order to deliberate customer centric aftermarket issues, involving all stakeholders, SIAM intends provide a discussion platform wherein opportunities and challenges in the aftermarket sector to bring safer and delightful mobility experience to the society and masses at large”.   To take this journey forward, SIAM would continue to engage with the stakeholders bringing aftermarket issues and solutions to the forefront with mobility evolving as service.

TV

This World TV Day, Tata Sky opened door to best TV memories with their campaign #JingalalaLand
Nov 26 2021 By Admin
         Tata Sky, content distribution and Pay TV platforms is known to celebrate World Television Day with a new punch every year. This year the brand opened the gates of #JingalalaLand – an exhibition of popular souvenirs that reminds us of our beloved TV shows.   Tata Sky released a special video on World Television Day featuring some of the most memorable items which acted as a centerpiece of popular shows. Indian TV shows like Shakalaka Boom Boom, Bigg Boss, KBC, MTV Roadies featured in the campaign, along with popular International TV series like Game of Thrones and FRIENDS.   What made the campaign even more fun and relatable was participation of notable brands like Colgate, Kotak Bank Ltd, Paytm, Star TV Network, Mobikwik, Zee, Hungama, Titan, Shemaroo Entertainment, Saregamapa, Shorts TV etc. who engaged in a quirky social banter with Tata Sky. With punchy replies like ‘taking back BIGG BOSS ki ankh (eye) to keep an eye on FRIENDS who don’t pay on time’ from Paytm, to ‘Har ek show zaroori hota hai’ by Zee Theatre, to MobiKwik’s ‘It’s so easy to recharge the Tata Sky accounts, one can sit on their SOFA, enjoy their favourite shows, and by the time the COOKER whistles 2 times, the recharge is done’ - the amusing one-liners proved to be a delight for the netizens. The campaign generated a thumping response racking up engagement rate of over 7 lacs. Talking about their innovative take on World TV Day, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Amidst the plethora of entertainment options available today, TV will always remain our one true love as it has created indelible memories and shared experiences with our friends and family. This World TV Day, like every year, we wanted to bring the same feeling back in a unique way. Social media is a fun space to experiment with quirky ideas and we thought let’s remind people why TV is so special with our #JingalalaLand campaign. We received surprising response from audiences and many brands making the overall activity very gratifying.”   Angad Singh Manchanda, CEO; Co-founder of Chimp&z Inc said, “World TV Day has always been and will continue to be an event close to our hearts. The challenge this year was to make it stand out from what we’ve done during the past campaigns. This year, we went with the insight that TV truly is a #JingalalaLand, where, without even realizing, we end up making countless memories. We helped people celebrate this emotion with the help of popular souvenirs that have been ingrained in our minds with the magic of TV and the participation from not only the audience, but also other brands made the campaign a big success.”  
Watch the Russian cinematic masterpiece Coma on &flix
Nov 25 2021 By Admin
      Art sees no boundaries and barriers. The birth of a good art piece has never been confined to locations. Cinema has been known to transcend borders in case of both viewings as well as creation. The Russian fantasy and adventure film is proof of how cinema is now going beyond Hollywood and Bollywood. The film that has been created with advanced computer-generated imagery has been acclaimed worldwide for the eye-pleasing beauty that the audience gets to witness on screen. Zee English cluster in its commitment to bring to its viewers the best of worldwide cinema is all set to bring the Television premiere of Coma for its viewers through the property Flix First.   Coma takes the viewers into a strange land of suspense through the life of a young architect. After a mysterious accident, he comes back to his senses in a very odd world. He must find out the exact laws and regulations of it while he fights for his life and keeps looking for an exit to the real world. The film is the directorial debut of the famous VFX artist Nikita Argunov and stars Rinal Mukhametov in the lead role.   &flix, the premium destination for a truly enjoyable Hollywood experience has been entertaining viewers through the ling running property ‘Flix First’ that brings new masala premiers every week. As the channel prepares for Coma, the audience can also enjoy the South Korean thriller Peninsula at 1:00 PM and 9:00 PM on 28th November on &flix. Starring Dong-won Gang and Lee Jung-hyun. Set in a time that is a few years after a zombie outbreak in the Korean land, Peninsula shows the journey of a former soldier who manages to escape overseas and, in a mission, to go back he meets the survivors.   Enjoy the best television premiers on Flix First. Peninsula premiers on 28th November 1:00 PM with a re-run at 9:00 PM and Coma to debut soon on &flix  
Rakul Preet Singh and Aman Preet Singh launch an app for aspiring talent in film industry
Nov 23 2021 By Admin
        StarringYou is a democratizing platform that bridges the gap between an artist (in front of and behind the camera) and their dream! It helps aspirants overcome the hurdle of physical distances and boundaries. Audition from anywhere for any opportunity on StarringYou for Your Big Break. We help aspiring actors, directors, editors, writers, dancers, choreographers, and other professionals who wants to work in films make their dreams come true. We provide life changing opportunities in Indian Cinema on a level playing field, to budding artists all over the world. Rakul, Co-Founder says, “With StarringYou we are looking at building an ecosystem which is a one stop destination for all the aspiring talent we have in the country and globally. The app will have all the divisions and tie up be it music, casting, media & production houses, we’ll be working on all the aspects. Our aim is to build such creative partnerships with the talent that are looking for a platform to showcase their work.” “It’s a recruitment platform that is open to both, aspiring talent and talent hunters. It’s got exciting tie-ups with established production and media houses like Anti Casting, Pooja Entertainment, Hummara Movie, Luv Films, Venkatadri Talkies, Vision Celeb Hub, Suresh Productions, Music labels - Just Music and Salim Merchant to ensure that upcoming talent gets to work with the best in the film industry. And this is just the beginning”, adds Aman, Founder & CEO – StarringYou and also brother to Rakul. Time is everything. Make it count. Whether you're a 'Talent' or in the business of 'Employing Talent' you're just a click away. Download Starring You and SUBSCRIBE now to get discovered!
ZEEL celebrates World TV Day, reemphasizes #TVIsFamily
Nov 21 2021 By Admin
        ZEE Entertainment Enterprises Limited (ZEEL), media and entertainment powerhouse has today announced the launch of the second edition of its successful #TVIsFamily campaign to mark the occasion of World Television Day. This year, the company has introduced a quirky twist to the #TVIsFamily campaign by introducing peers of the television set – Radio, Mobile Phone, Laptop, Cinema, etc. highlighting the conversation between these gadgets on television’s special day.   Taking last year’s thought forward, the one-of-its-kind campaign aims to personify television and focuses on the ubiquitous role it plays in every family, be an undeniable presence through the highs and lows, the laughter and much more. The campaign further acknowledges the growing influence of other gadgets in users’ life for consuming content, before asserting that despite this, 765 million people across the country still spend an incomparable 903 billion mins watching TV every week.   Speaking on the campaign, Kartik Mahadev, Chief Marketing Officer, Content Business, ZEE Entertainment Enterprises Ltd. said, “TV has been the most trusted and preferred medium reaching 200mn households for decades now. We are delighted to roll out another edition of the #TVIsFamily campaign this year, wherein we have tried to bring to life the emotional connection that audiences have with television. Last year, the ad film received a phenomenal response from viewers who related to the bond they share with television. The introduction of television has been truly transformative and progressive for the global entertainment industry. For decades, television has provided a huge platform to creators, artists, and others by being an effective medium of taking their work to every household across the globe. With more and more mediums of entertainment and information emerging in the past few years, we wanted to bring to the fore how television will always have an undeniable chord with the viewers for generations to come.”   With the COVID-19 pandemic resulting in a nationwide lockdown in March 2020 and people being confined to their homes, the emotional connect of viewers with television has witnessed a significant surge. During such turbulent and uncertain times, with OTT players disrupting the entertainment industry, television remained the most preferred source of content consumption for Indians. The campaign is truly a tribute to television’s spirit of entertaining families, standing tall as a support system to help its family members navigate through these tough times.   The #TVIsFamily campaign aims to recognize the role of television as any family member by making it part of the family portrait picture. In line with this, ZEEL is building one of the biggest digital walls on its social media properties, sharing pictures of families recognizing television as an integral part of their lives. Along with participation from the viewers, the digital wall also includes the star cast from some of ZEE’s most iconic shows. From ZEE TV’s Kumkum Bhagya and ZEE Bangla’s Hruta to ZEE Keralam’s Neeyum Njanum and ZEE Telugu’s Rowdy Gari Pellam, the characters of multiple prime time shows have sparked social media banter around celebrating the small screen’s presence by posing for a family portrait with television. ZEEL kickstarted this inspiring campaign on 19th November with the introduction of fellow screens such as mobile, laptop, television, cinema, radio, etc. in the comic strip format, giving unique identities to each gadget, wherein the gadgets are seen sharing their competitiveness and envy about television’s recognition, despite playing their own roles in bringing entertainment to people. Following an integrated outreach strategy, the campaign successfully highlights that television a window into an alternate universe, an escape for viewers to a world where imagination goes beyond leaps and bounds.    

Agencies

Siyarams Men’s Day engagement brings out the emotional side of User Generated Content
Nov 24 2021 By Admin
         Siyarams conducted a  social media contest inviting people to share the stories of men in their lives who have influenced their journey for the better. The contest received an encouraging response and garnered a reach of over  1 Lakh and 75+ entries within just a few hours of going live.   The entries received brought out the humane and emotional side of stories as told by the participants.  Celebrate men in its true essence, the entries were compiled elegantly into an emotional video showcasing the importance of these men in people’s lives. Over 40 participants were rewarded directly  with an exclusive Siyaram’s hamper!     Speaking on the overwhelming response and success of  Siyarams International Men’s Day initiative, N Gangadhar, CMO Siyaram Silk Mills Ltd said “It was endearing to see audiences pour out their hearts with amazing responses coming in from people across all walks of life. Such responses and affection from people encourage us to take initiatives like this and weave many more such stories in the future.”   The campaign was conceptualized and executed by the brand’s digital agency, AGENCY09. https://www.instagram.com/p/CWdKc2UI96w/ https://www.instagram.com/p/CWV9W27B2vK/ https://www.instagram.com/p/CWYi4YaID7B/
YouForrte Launches A New Platform for Performing Arts
Nov 22 2021 By Admin
         YouForrte launches a gateway for exhibiting excellence across various genres of performing arts and accelerating careers through distinctive means. Embracing the growing aspirations and challenges faced by talented candidates who are unable to identify credible mediums to showcase their skill sets,the company aims to  provide a platform for them to get their footing in the media and entertainment industry. The uniquely designed medium is pioneering virtual means of showcasing skills and talent to potential employers along with a host of opportunities to network with the stalwarts of the industry. From dance and music to acting, YouForrte is enabling a channel to allow one’s creativity to become their career choice. With an endeavour to emerge as a go to platform for securing professional opportunities based on creative abilities, the company  aims to provide a medium to attract, retain, develop and deploy talent in the entertainment industry. Addressing the prevailing challenges this tech platform will enable seamless integration of skill-sets with add on benefits of paid assignments. Looking forward to redefining representations across a spectrum of talents, the platform aims to emerge as a safe haven for multiple young risers who are looking at advancing their portfolios through contemporary channels. According to Mohit Kaushal, Founder & CEO, YouForrte,“Over the years we have been witnessing a huge gap in the demand v/s supply across the media and entertainment industry. Also, India offers a pool of talent waiting for the right opportunity to showcase their strength and creativity in this dynamic and  aggressively evolving industry. Therefore, YouForrte is trying to facilitate a medium to showcase the hidden gems and will help transform the industry through this modernized digital intervention.”  
Grapes Digital rebrands to Grapes
Nov 18 2021 By Admin
        Grapes Digital,  has announced today that it is shedding 'Digital' from its title and will be known as ‘Grapes’. The rebranding strategy reflects the vision of the company while repositioning it from a digital agency to a strategic partner for brands.  The agency has unveiled a fresh brand identity with a new logo. The transformation has been initiated to serve clients better while expanding the offering of varied services altogether. The company has been working in the digital media landscape for more than a decade and has been continuously serving some of India’s largest renowned clients. The agency will expand its horizon into new and emerging business areas by creating newer possibilities to serve the ever-evolving need of clients. Speaking on the development, Mr Himanshu Arya, Founder & CEO, Grapes said, “The lines between traditional and digital agencies are diminishing, and with COVID-19 it has pushed brands to have a digital strategy first with the mainline media. In the past year, the demands of clients are evolving, and digital is acquiring the centre pie of it. The decision was always in mind to reinvent it but certainly, we realized this is the right time to hit with the compelling need to reinvent ourselves and make Grapes future-ready in terms of its business model and offerings. We are looking forward to more than doubling ourselves in the next two years.” The company a few months ago forayed into the Bangalore market. The agency is working to strengthen the team and expand the business into new markets. Commenting on the occasion, Shradha Aggarwal, COO & Strategy Head, Grapes said, “Looking at the way advertising is done, it will be next to impossible for traditional and digital agencies working separately. Clients want agencies who offer both kinds of solutions, hence it’s pertinent for the industry to go for a merger. We aim to associate with our clients right from planning to execution.” She also added, “Disruption is always healthy for the industry. As digital is a key driver of a brand's success in the market, clients prefer all kinds of services under an umbrella. This has led us to take a first step towards expanding and reinforcing the regional services we provide to our clients in India. The coming year will see digital agencies working more closely with brands and digital ad spending will continue to grow.” The new name is effective immediately and will be executed across platforms as well as in products and services. Grapes will become a 360* integrated advertising agency and will offer services like media strategy, ATL & BTL activities, campaign execution, digital strategy, social media marketing, creative support, Public relations, and Media Planning and Buying.  
Team Pumpkin Bags the Digital Mandate for Wise Mama
Nov 10 2021 By Admin
        Team Pumpkin,has successfully acquired the digital mandate for Wise Mama. The account will be handled by the agency’s team based out of Bengaluru.   Wise Mama is an upcoming food brand in the space of healthy breakfast solutions. They provide ready-to-cook, nutritious and tasty breakfast options for Indian homes, made with the combined knowledge of nutritional science and Ayurveda.   As a part of this digital mandate, Team Pumpkin will handle digital and performance marketing duties for Wise Mama. In order to build and strengthen the brand’s digital presence, Team Pumpkin will focus on strategising the brand's digital activities, Social Media Management, Online Reputation Management, Search Engine Optimization and Performance Marketing responsibilities.   Speaking of this partnership, Swati Nathani, Co-founder, Team Pumpkin said, “Having won the mandate for Wise Mama is a huge matter of pride. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted to consistency. We plan to build a new and fulfilling path for Wise Mama as per their vision and enhance the brand's presence with our creative vision and strategic planning.”   Commenting on the creative collaboration, Aparna Bhatnagar, Founder, Wise Mama said, “We’re really excited to be working with Team Pumpkin for amplifying our digital presence and starting this journey together. We trust their approach and insights with our brand and hope to reach newer heights and build it effectively.”