#NoFilterNeha returns with the a Work-From-Home edition in its fifth season on JioSaavn

Aug 25 2020

 

 

Building their podcast properties further, South Asia’s largest music and audio streaming service JioSaavn is launching the fifth season of #NoFilterNeha. Co-created with Neha Dhupia’s ‘Big Girl Productions’, this #WorkFromHome edition of the chat show is aimed at bringing forth raw, uncensored stories from celebrities across fields. The show will open with an exciting episode with Saif Ali Khan on Wednesday, 25th of August, 2020.

 

While the show will retain some signature fun formats, it will highlight Neha - the mom, producer, actress and host adjusting to the new normal. The new line up of guests and their #NoFilter conversations include some renowned names including - Saif Ali Khan, Sonu Sood, Bhumi Pednekar, Kapil Dev, Sourav Ganguly, Kabir Khan, Kiara Advani, Neena Gupta, Rana Daggubati, Pankaj Tripathi, Aditya Roy Kapur and a very special guest.

 

For the first time, #NoFilterNeha will also lend itself to a new initiative #NFNCares under the #NoFilterNeha banner, putting the spotlight on young leaders. Neha will speak to children who have been champions for change in their own right, from breaking the taboo around menstruation to preventing child marriage in villages and more. #NFNCares has partnered with Save the Children through the Dream Accelerator Initiative which focuses on deepening the engagement with children who are empowered and taking on independent projects for social change. JioSaavn users and fans of the show can choose to be a part of this initiative by donating to the cause, simply by tapping on the banner on the app. 

 

Excited for the fifth season, actor, producer and host, Neha Dhupia said, “This season is different from the previous seasons in terms of the approach. While the format remains the same, this one is a bit special for me since we’re all trying out something new and have all walked in with great enthusiasm. The idea is to keep coming back and giving our fans exactly what they’ve loved us for. We are adapting to the new and have recorded the whole podcast from our homes. So, this season is straight from my home to yours.”

 

The 12-episode series on JioSaavn will premiere on the 25th ofAugust with new episodes every Tuesday. The first four weeks of the series will be available first for JioSaavn Pro subscribers and will later be available to users from the 22nd of September. Users can subscribe to JioSaavn Pro at just INR 99/month for access to the show, in addition to many more unique offers.  

 

Speaking about the new season, Ishani Dasgupta, Lead, Podcast and Partnerships at JioSaavn said, “#NoFilterNeha has been a hit amongst audiences since its pilot season and continues to grow, catering to users across demographics. We are delighted to be able to put together another exciting season for fans, at a time when we could all do with a little joy brought to you in the form of unfiltered conversations. Consumers’ appetite for podcasts are increasing and we continue to work towards strengthening and building on our IPs.”

 

The music and audio streaming service, JioSaavn, is one of the largest platforms for podcasts in India, and has been chosen by millions of users across the world. JioSaavn first launched a suite of podcasts and original audio shows in early 2016 and has since increased its podcast catalogue ten-fold.

Tune in to #NoFilterNeha Season 5 only on JioSaavn: https://www.saavn.com/s/show/NoFilterNeha/1/Saif-and-Sound-at-Home/Kq5lguuA8I8_

Save The Children - https://support.savethechildren.in/support-dreams/

Link to the recording of the virtual Press Conference of NFN S5 https://saavnworldwide.zoom.us/rec/share/-tBRI5_703NLfq-Q7h3vaJYMPZbXX6a8gXdPq_ALnUfWHPtHGFdZsaoeXb62HWEm


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Brands

Festivities get a zing, with KFC's new tandoori zinger burger
Oct 30 2020 By Admin
  It’s that time of the year when there is festivity all around. And adding some more cheer, or should we say ‘flavour’ to it is KFC India with the all new and special - Tandoori Zinger Burger. That’s right! Your favourite crispy Zinger Burger now comes with a tandoori twist. So, here’s just the additional zing and twist to add to the ongoing festivities.   Just when you wondered how the Original Celebrity Burger - Zinger - could get any zingier. Made with an extra crispy fillet of KFC’s signature chicken, layered with fresh lettuce & creamy mayo - the Tandoori Zinger is packed with a unique tandoori flavoured sauce, making it the perfect companion for celebrations with friends & family.   What’s better than relishing the new Tandoori Zinger you ask? Well, it is when all the fun, festivities and food come with the additional assurance of KFC’s 4X Safety Promise of Sanitization, Social Distancing, Screening and ContactLess service. Our team members follow stringent Sanitization measures, with all surfaces being sanitized every 30 minutes as well as food delivery bags after every order. All team members and delivery executives are Screened for their body temperature before they enter the restaurant. Social Distancing is adhered to at the restaurants as well as in the kitchens, with floor stickers guiding customers to maintain the necessary distance from each other. Moving into a completely ContactLess delivery and take-away approach, we ensure no contact between the delivery executive and customer, with online payments as a recommended practice.   So, get your hands on the newest, special burger in town - the Tandoori Zinger - now. Starting at INR 149, Tandoori Zinger Burger can be availed at your nearest KFC restaurant or ordered online on the KFC App (available on the Appstore & Playstore) or on the Website (www.kfc.co.in).    
Snapdeal launches festive e-stores
Oct 30 2020 By Admin
   Snapdeal, India’s leading e-commerce marketplace, today announced  the launch of multiple festival-themed e-stores as part of Diwali offerings. There will be four uniquely themed e-stores, starting with the Karva-Chauth store, followed by Dhanteras, Bhaiya Dooj and Lighting stores over the next few days.   The e-stores will be one-stop shops for Snapdeal users, where they can find all things related to the festive celebrations. The e-stores will have an expanded range at multiple value price points, offering users both choice and savings without the effort to go bargain hunting.    Over the years, non-metro cities and towns are driving the majority of sales in the festive season and the trend has accelerated this year. More than 90% of Snapdeal’s festival sale orders, so far, have come from non-metro cities. 4 out of every 10 orders have been placed by first time users.    Speaking on the launch of festive e-stores, Snapdeal spokesperson commented “While opting to buy from the safety and comfort of their homes, users want the best online shopping experience for choice & value. By launching festive e-stores, we are making it even more easy for our users, especially those who are new to buying online, a simple and quicker way to discover and shop on Snapdeal.”   These e-stores are built based on user purchase patterns over the last many years and the selection comprises the most popular items bought by users during specific festive occasions. Users will be able to buy from a collection in a systematic manner, while continuing to enjoy a wide variety of products to choose from and discounts upto 80 percent, so that they don’t miss out on anything.     Starting today, the Karva-Chauth e-store is now live with exciting offers on a wide range of  sarees, makeup and beauty products, pearl jewelry, mangal-sutras and super saver deals on clothes and jewellery etc. With celebrations going small and at home affair, Snapdeal has added many items that women who have otherwise bought from local markets and bazaars. These include complete Pooja Thali sets, DIY mehandi designs and cones, Pooja Samagri, Kalash, Vrat Katha books  etc.
Glad U Came bags PR mandate for Japanese eyewear brand OWNDAYS
Oct 30 2020 By Admin
  Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for OWNDAYS, a Japanese eyewear brand. The Mumbai-based agency will be looking after the strategic and integrated communication program for the brand with an innovative and advanced PR approach. The scope of work includes strategic planning along with media and influencer engagement to introduce and build the brands first-ever store launch in Mumbai. Glad U Came believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. The agency will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand. OWNDAYS, a Japanese eyewear brand is set to launch its first-ever store in November 2020 at Inorbit mall, Mumbai. Known for its skillful craftsmanship and eye for high quality, the brand offers a range of around 1,500 styles from basic to functional, stylish, and fashionable eyewear for men and women starting at Rs. 2,990. The brand has redefined the world of optics by following simple pricing, quick servicing, and value. On the new partnership, Sanjay Malhotra Business Head - India, Owndays said, “With our aggressive expansion and clear leadership skills, it is important to have effective communication with the consumer. It is a delight to have Glad U Came as our strategic communication partner. We were impressed by the creative approach, passion, and agility demonstrated by the agency. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership!” On winning the mandate, Maddie Amrutkar, the founder of Glad U Came said, “We are thrilled to partner with OWNDAYS on this exhilarating journey. We expect to meet and exceed the mandate entrusted to us by the brand by offering them a deep-rooted, distinctive, and aggressive approach that will help achieve impactful results that the brand aspires for.” Glad U Came has prestigious clients like Re’equil, SkinKraft, KALKI Fashion, Vedix, Biryani By Kilo, Be Indi, RENEE Cosmetics, Raison Global, Bare Body Essentials, and more.  
This Diwali Hollywood Comes Home with Star Movies
Oct 30 2020 By Admin
    Get ready to have a blast this festive month without even burning a single cracker! Celebrate Diwali, Star Movies style. Sit, Relax, and Enjoy from the comfort of your favourite couch as Star Movies is all geared to bring Oscar-nominated and mega-hits of Hollywood right to your home.  On 1st November, Star movies will get your heart racing as it premiers the Oscar nominated movie, Ford vs. Ferrari.  Staring Matt Damon and Christian Bale, the story revolves around the laws of physics to build a revolutionary race car for Ford in order to defeat Ferrari. On 8th November, the channel will be premiering the psychological superhero thriller film ‘Glass’ featuring James McAvoy and Anya Taylor-Joy in the lead roles. The movie is part of a trilogy planned by Shyamalan and is a crossover and sequel to his previous films. The Oscar-nominated and World War II satirical-drama movie, Jojo Rabbit, will premiere on 15th November. Directed by Taika Waititi, the movie makes you experience a mélange of conflicting emotions. The story follows a lonely German boy (Roman Griffin Davis as Jojo) with Adolf Hitler played by Taika Waititi as his imaginary friend is stunned when he discovers his single mother (Scarlett Johansson) is hiding a young Jewish girl (Thomasin McKenzie) in their attic. Taika personally hated Hitler and he played the role for laughs in the movie.  Celebrate the Festival of Lights whole day with Star Movies as it brings back to back five biggest movies of all time like Avengers: Infinity Wars, Star Wars: The Force Awakens, Titanic, Avatar, and Avengers: End Game. Stay Home, Stay Safe, and enjoy an environment-friendly Diwali as Star Movies got your entertainment covered.  So, mark your calendars because Star Movies is all set to bring Hollywood home!  

Digital

Festivities get a zing, with KFC's new tandoori zinger burger
Oct 30 2020 By Admin
  It’s that time of the year when there is festivity all around. And adding some more cheer, or should we say ‘flavour’ to it is KFC India with the all new and special - Tandoori Zinger Burger. That’s right! Your favourite crispy Zinger Burger now comes with a tandoori twist. So, here’s just the additional zing and twist to add to the ongoing festivities.   Just when you wondered how the Original Celebrity Burger - Zinger - could get any zingier. Made with an extra crispy fillet of KFC’s signature chicken, layered with fresh lettuce & creamy mayo - the Tandoori Zinger is packed with a unique tandoori flavoured sauce, making it the perfect companion for celebrations with friends & family.   What’s better than relishing the new Tandoori Zinger you ask? Well, it is when all the fun, festivities and food come with the additional assurance of KFC’s 4X Safety Promise of Sanitization, Social Distancing, Screening and ContactLess service. Our team members follow stringent Sanitization measures, with all surfaces being sanitized every 30 minutes as well as food delivery bags after every order. All team members and delivery executives are Screened for their body temperature before they enter the restaurant. Social Distancing is adhered to at the restaurants as well as in the kitchens, with floor stickers guiding customers to maintain the necessary distance from each other. Moving into a completely ContactLess delivery and take-away approach, we ensure no contact between the delivery executive and customer, with online payments as a recommended practice.   So, get your hands on the newest, special burger in town - the Tandoori Zinger - now. Starting at INR 149, Tandoori Zinger Burger can be availed at your nearest KFC restaurant or ordered online on the KFC App (available on the Appstore & Playstore) or on the Website (www.kfc.co.in).    
NTPC commences Vigilance Awareness Week across its operations
Oct 30 2020 By Admin
    Country’s largest power producer NTPC Ltd commenced the Vigilance Awareness Week (27th October to 2nd November 2020), with a vow to make “Vigilant India, Prosperous India”. The Vigilance Awareness Week is being observed across locations of NTPC.   The Vigilance Awareness Week began with senior management of NTPC taking pledge for promoting accountability and curbing corruption in all spheres of life and creating awareness by following all safety protocols during Covid-19.   As a vision-driven and value governed organization, it has always been NTPC’s endeavor to achieve excellence with ethics. Through the Vigilance Awareness Week, NTPC will further reiterate its commitment towards building a self- reliant India - "AtmaNirbhar Bharat”. In this process, NTPC is committed to remain vigilant, transparent and accountable for its actions to stakeholders and the society at large. NTPC’s Vigilance Department has strived in undertaking sincere efforts in aligning its function with all processes of the company. Films, radio jingles and social media messaging are being displayed and shared to propagate the messages to public at large.   To raise awareness on Vigilance, NTPC will undertake various employee engagement programs like quiz, elocution, essay and painting competitions for their employees and their family members as well. Various social campaigns too will be rolled out to raise awareness on the issue. Banners and posters will being displayed across NTPC Power Stations to educate both external and internal stakeholders on the significance of the Vigilance Awareness Week.  
Snapdeal launches festive e-stores
Oct 30 2020 By Admin
   Snapdeal, India’s leading e-commerce marketplace, today announced  the launch of multiple festival-themed e-stores as part of Diwali offerings. There will be four uniquely themed e-stores, starting with the Karva-Chauth store, followed by Dhanteras, Bhaiya Dooj and Lighting stores over the next few days.   The e-stores will be one-stop shops for Snapdeal users, where they can find all things related to the festive celebrations. The e-stores will have an expanded range at multiple value price points, offering users both choice and savings without the effort to go bargain hunting.    Over the years, non-metro cities and towns are driving the majority of sales in the festive season and the trend has accelerated this year. More than 90% of Snapdeal’s festival sale orders, so far, have come from non-metro cities. 4 out of every 10 orders have been placed by first time users.    Speaking on the launch of festive e-stores, Snapdeal spokesperson commented “While opting to buy from the safety and comfort of their homes, users want the best online shopping experience for choice & value. By launching festive e-stores, we are making it even more easy for our users, especially those who are new to buying online, a simple and quicker way to discover and shop on Snapdeal.”   These e-stores are built based on user purchase patterns over the last many years and the selection comprises the most popular items bought by users during specific festive occasions. Users will be able to buy from a collection in a systematic manner, while continuing to enjoy a wide variety of products to choose from and discounts upto 80 percent, so that they don’t miss out on anything.     Starting today, the Karva-Chauth e-store is now live with exciting offers on a wide range of  sarees, makeup and beauty products, pearl jewelry, mangal-sutras and super saver deals on clothes and jewellery etc. With celebrations going small and at home affair, Snapdeal has added many items that women who have otherwise bought from local markets and bazaars. These include complete Pooja Thali sets, DIY mehandi designs and cones, Pooja Samagri, Kalash, Vrat Katha books  etc.
Glad U Came bags PR mandate for Japanese eyewear brand OWNDAYS
Oct 30 2020 By Admin
  Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for OWNDAYS, a Japanese eyewear brand. The Mumbai-based agency will be looking after the strategic and integrated communication program for the brand with an innovative and advanced PR approach. The scope of work includes strategic planning along with media and influencer engagement to introduce and build the brands first-ever store launch in Mumbai. Glad U Came believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. The agency will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand. OWNDAYS, a Japanese eyewear brand is set to launch its first-ever store in November 2020 at Inorbit mall, Mumbai. Known for its skillful craftsmanship and eye for high quality, the brand offers a range of around 1,500 styles from basic to functional, stylish, and fashionable eyewear for men and women starting at Rs. 2,990. The brand has redefined the world of optics by following simple pricing, quick servicing, and value. On the new partnership, Sanjay Malhotra Business Head - India, Owndays said, “With our aggressive expansion and clear leadership skills, it is important to have effective communication with the consumer. It is a delight to have Glad U Came as our strategic communication partner. We were impressed by the creative approach, passion, and agility demonstrated by the agency. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership!” On winning the mandate, Maddie Amrutkar, the founder of Glad U Came said, “We are thrilled to partner with OWNDAYS on this exhilarating journey. We expect to meet and exceed the mandate entrusted to us by the brand by offering them a deep-rooted, distinctive, and aggressive approach that will help achieve impactful results that the brand aspires for.” Glad U Came has prestigious clients like Re’equil, SkinKraft, KALKI Fashion, Vedix, Biryani By Kilo, Be Indi, RENEE Cosmetics, Raison Global, Bare Body Essentials, and more.  

News

Festivities get a zing, with KFC's new tandoori zinger burger
Oct 30 2020 By Admin
  It’s that time of the year when there is festivity all around. And adding some more cheer, or should we say ‘flavour’ to it is KFC India with the all new and special - Tandoori Zinger Burger. That’s right! Your favourite crispy Zinger Burger now comes with a tandoori twist. So, here’s just the additional zing and twist to add to the ongoing festivities.   Just when you wondered how the Original Celebrity Burger - Zinger - could get any zingier. Made with an extra crispy fillet of KFC’s signature chicken, layered with fresh lettuce & creamy mayo - the Tandoori Zinger is packed with a unique tandoori flavoured sauce, making it the perfect companion for celebrations with friends & family.   What’s better than relishing the new Tandoori Zinger you ask? Well, it is when all the fun, festivities and food come with the additional assurance of KFC’s 4X Safety Promise of Sanitization, Social Distancing, Screening and ContactLess service. Our team members follow stringent Sanitization measures, with all surfaces being sanitized every 30 minutes as well as food delivery bags after every order. All team members and delivery executives are Screened for their body temperature before they enter the restaurant. Social Distancing is adhered to at the restaurants as well as in the kitchens, with floor stickers guiding customers to maintain the necessary distance from each other. Moving into a completely ContactLess delivery and take-away approach, we ensure no contact between the delivery executive and customer, with online payments as a recommended practice.   So, get your hands on the newest, special burger in town - the Tandoori Zinger - now. Starting at INR 149, Tandoori Zinger Burger can be availed at your nearest KFC restaurant or ordered online on the KFC App (available on the Appstore & Playstore) or on the Website (www.kfc.co.in).    
NTPC commences Vigilance Awareness Week across its operations
Oct 30 2020 By Admin
    Country’s largest power producer NTPC Ltd commenced the Vigilance Awareness Week (27th October to 2nd November 2020), with a vow to make “Vigilant India, Prosperous India”. The Vigilance Awareness Week is being observed across locations of NTPC.   The Vigilance Awareness Week began with senior management of NTPC taking pledge for promoting accountability and curbing corruption in all spheres of life and creating awareness by following all safety protocols during Covid-19.   As a vision-driven and value governed organization, it has always been NTPC’s endeavor to achieve excellence with ethics. Through the Vigilance Awareness Week, NTPC will further reiterate its commitment towards building a self- reliant India - "AtmaNirbhar Bharat”. In this process, NTPC is committed to remain vigilant, transparent and accountable for its actions to stakeholders and the society at large. NTPC’s Vigilance Department has strived in undertaking sincere efforts in aligning its function with all processes of the company. Films, radio jingles and social media messaging are being displayed and shared to propagate the messages to public at large.   To raise awareness on Vigilance, NTPC will undertake various employee engagement programs like quiz, elocution, essay and painting competitions for their employees and their family members as well. Various social campaigns too will be rolled out to raise awareness on the issue. Banners and posters will being displayed across NTPC Power Stations to educate both external and internal stakeholders on the significance of the Vigilance Awareness Week.  
Snapdeal launches festive e-stores
Oct 30 2020 By Admin
   Snapdeal, India’s leading e-commerce marketplace, today announced  the launch of multiple festival-themed e-stores as part of Diwali offerings. There will be four uniquely themed e-stores, starting with the Karva-Chauth store, followed by Dhanteras, Bhaiya Dooj and Lighting stores over the next few days.   The e-stores will be one-stop shops for Snapdeal users, where they can find all things related to the festive celebrations. The e-stores will have an expanded range at multiple value price points, offering users both choice and savings without the effort to go bargain hunting.    Over the years, non-metro cities and towns are driving the majority of sales in the festive season and the trend has accelerated this year. More than 90% of Snapdeal’s festival sale orders, so far, have come from non-metro cities. 4 out of every 10 orders have been placed by first time users.    Speaking on the launch of festive e-stores, Snapdeal spokesperson commented “While opting to buy from the safety and comfort of their homes, users want the best online shopping experience for choice & value. By launching festive e-stores, we are making it even more easy for our users, especially those who are new to buying online, a simple and quicker way to discover and shop on Snapdeal.”   These e-stores are built based on user purchase patterns over the last many years and the selection comprises the most popular items bought by users during specific festive occasions. Users will be able to buy from a collection in a systematic manner, while continuing to enjoy a wide variety of products to choose from and discounts upto 80 percent, so that they don’t miss out on anything.     Starting today, the Karva-Chauth e-store is now live with exciting offers on a wide range of  sarees, makeup and beauty products, pearl jewelry, mangal-sutras and super saver deals on clothes and jewellery etc. With celebrations going small and at home affair, Snapdeal has added many items that women who have otherwise bought from local markets and bazaars. These include complete Pooja Thali sets, DIY mehandi designs and cones, Pooja Samagri, Kalash, Vrat Katha books  etc.
Glad U Came bags PR mandate for Japanese eyewear brand OWNDAYS
Oct 30 2020 By Admin
  Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for OWNDAYS, a Japanese eyewear brand. The Mumbai-based agency will be looking after the strategic and integrated communication program for the brand with an innovative and advanced PR approach. The scope of work includes strategic planning along with media and influencer engagement to introduce and build the brands first-ever store launch in Mumbai. Glad U Came believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. The agency will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand. OWNDAYS, a Japanese eyewear brand is set to launch its first-ever store in November 2020 at Inorbit mall, Mumbai. Known for its skillful craftsmanship and eye for high quality, the brand offers a range of around 1,500 styles from basic to functional, stylish, and fashionable eyewear for men and women starting at Rs. 2,990. The brand has redefined the world of optics by following simple pricing, quick servicing, and value. On the new partnership, Sanjay Malhotra Business Head - India, Owndays said, “With our aggressive expansion and clear leadership skills, it is important to have effective communication with the consumer. It is a delight to have Glad U Came as our strategic communication partner. We were impressed by the creative approach, passion, and agility demonstrated by the agency. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership!” On winning the mandate, Maddie Amrutkar, the founder of Glad U Came said, “We are thrilled to partner with OWNDAYS on this exhilarating journey. We expect to meet and exceed the mandate entrusted to us by the brand by offering them a deep-rooted, distinctive, and aggressive approach that will help achieve impactful results that the brand aspires for.” Glad U Came has prestigious clients like Re’equil, SkinKraft, KALKI Fashion, Vedix, Biryani By Kilo, Be Indi, RENEE Cosmetics, Raison Global, Bare Body Essentials, and more.  

Knowledge Centre

Contract jobs buck the trend: postings and searches increase
Oct 29 2020 By Admin
         Data from Indeed, the world’s No. 1 job site has revealed that job seekers' interest in ‘contract or temporary jobs’ jumped by 150%, while postings for these jobs increased by 119% between January and July 2020, a flow-on effect of pandemic-induced economic shutdowns across industries. Indian workplaces bore the biggest brunt of the pandemic during this period triggering massive reverse migration that has led to immense labour shortage and high labour cost. While the demand for contract workers has risen steadily since January 2020, month on month comparisons between 2019 and 2020 showed that hiring for contract jobs more than doubled in June and July this year, at 110% and 143% respectively. Data from Indeed also shows that job seeker interest jumped 2.5 times in seven months. In July 2020, searches for contract jobs on Indeed was 3 times higher than in July 2019, at 207%. Top industries hiring for these jobs: Year on year comparisons between 2020 and 2019 suggest that the installation category clocked the highest increase (128%) in demand for contract workers such as maintenance personnel and service engineers. This comes as no surprise, as a vast majority of India’s workforce was plunged into a work-from-home model creating greater capacity for hires who would help enable a smooth transition like setting up Wi-Fi access or assembling ergonomic workstations. The following chart lists the top industries/categories on Indeed the drove demand for contract workers during the pandemic, and those that saw a significant drop from last year: Category YoY change in job share/postings Installation 128% Technology & Software 43% Media 28% Marketing 18.50% Sales 12% Administration 4% Management -0.80% Accounting -36.50% Education -38%   Sashi Kumar, Managing Director, Indeed India, said, “Indeed data has suggested that the Indian labour market is experiencing a shift towards a gig economy with an increasing number of workers seeking contractual or freelancing opportunities. With the pandemic, this has now also become true of employers. Between backfilling roles vacated or achieving organization flexibility by substituting permanent hires, the number of postings and searches in India during the period January – July 2020 significantly increased for contract or temporary jobs. While there are immediate cost advantages associated with hiring contract labour, we are keen to understand the implications of a prolonged work-from-home situation on this trend. We see that employees are increasingly willing to sacrifice the additional benefits that come with a permanent job in exchange for a greater amount of flexibility that allows them a healthy work-life balance, and the opportunity to simultaneously pursue multiple interests – both important factors in creating a sustainable workforce.”
V-Guard’s Q2 FY 2020-21 Revenue remained flat Y-o-Y
Oct 29 2020 By Admin
  India’s leading consumer electrical and electronics company, V-Guard Industries Ltd., announced its unaudited financial results for the quarter ended September 30, 2020. Highlights:  Consolidated Net Revenue from operations for the quarter ended September 30, 2020 was Rs. 623 crores; revenues remained at the same level as that of corresponding period of previous year (Rs.623.27 crores)     Consolidated Profit After Tax for the quarter ended September 30, 2020 was Rs.51.62crores; a decline of 12% over corresponding period of previous year (Rs.58.75 crores)     Q2 results for FY 20 included a one-off write back of Rs 10.12 Cr related to ESOP provisions. The corresponding amount in Q2 FY 21 is Rs 2.6 Cr.    Cashflow from operations continues to be strong, arising from prudent working capital management. Pumps, Fans and Digital UPS categories performed well during the quarter. The company also launched Water Purifier, Breakfast Appliances and Kitchen Hobs & Chimneys during the period under review. The Company has comprehensive safety protocols to deal with the Covid pandemic. Our plants and warehouses are operating with full compliance to such protocols. Most of our people in office-based roles continue to work from home.     Commenting on the company’s performance, Mr. Mithun. K. Chittilappilly, Managing Director, V-Guard Industries Ltd said “During the quarter, most of our markets were back to near normal levels, except Kerala which was impacted by the recent surge in Covid infections.We also had to contend with significant supply disruptions as our Sikkim manufacturing units and some key vendors suffered prolonged production stoppages due to Covid related reasons.  During this quarter, we launched a range of new products in Water Purifier, breakfast appliances and Kitchen Hobs&Chimneys. With supply issues having been resolved and the onset of the festive season, we expect to get back on to the growth path during the coming quarter.”
80% consumers expect better customer service during COVID-19, finds Hiver research
Oct 29 2020 By Admin
  As the COVID-19 pandemic continues, more than 80% of consumers expect customer support to get more empathetic or more responsive, and in some cases, both, according to a global survey report “Customer Support Through The Eyes of Consumers in 2020” published by Hiver.   Hiver, a global customer service solution, surveyed 1000 respondents to give organizations insights into consumer expectations regarding customer support in 2020.    According to the research, 48% of Gen Z and 35% of millennials consider email the best way of getting in touch with customer support. As many as 66% think a company’s customer service reputation is a critical factor while making a purchase decision.    When asked what they find most annoying about dealing with support teams, 50% of consumers said ‘explaining their problems multiple times to support agents.’   "A few years back, you could make customers feel taken care of by sending automated replies and just by convincingly stating that you are doing your best. That does not fly anymore, as customers are more educated and better connected. Throw a pandemic in the mix, and you have very high customer service expectations,” said Niraj Ranjan, CEO and Co-founder, Hiver.   “This is why the focus has to be on building relationships and the key to that lies in looking at customer happiness as everyone's responsibility," Niraj added.   The survey found that consumers today have a very low tolerance for sloppy customer service. A whopping 89% of participants said they will likely make their poor support experience known to friends, family, and colleagues by either ‘advising against buying the product’ or ‘leaving negative reviews on social media’.    The report also notes that 30% of consumers will not give brands another chance after just one bad customer service experience.    The report, ‘Customer Support Through The Eyes of Consumers in 2020’, can be accessed for free at hiverhq.com/customer-support-survey-report-2020
New Salesforce Research Reveals that 71% of Indians Expect Companies to Accelerate Digital Initiatives, Showing the Many Ways Customer Engagement is Changing Amid Crises
Oct 28 2020 By Admin
  Salesforce, the global leader in CRM, today released the fourth edition of its State of the Connected Customer report which reveals that while a string of crises has affected all facets of life, including a fundamental shift in how customers connect with brands, factors like empathy, personalization, convenience, and digital transformation are the keys to customer relationships. As these same customers reevaluate the role of business in society, the notion of stakeholder capitalism is increasingly factored into purchase decisions.   “Regardless of who they market, sell, or provide service to, businesses are navigating a landscape they couldn’t have imagined at the beginning of this year,” said Vala Afshar, Chief Digital Evangelist at Salesforce. “A massive shift to digital channels isn’t the only challenge that leaders have to grapple with. They also need to listen and respond to customer demands for empathy and understanding, innovative products and services, and a fundamental rethinking of the role of business in society. Connecting customers at various touchpoints — digital, human, or other —  to gain a holistic understanding is the first step on the path to resiliency and growth.”   The global report captures insights from over 15,000 consumers and business buyers across 27 countries, including 650 respondents from India, to help companies transform how they drive customer success. The research examines survey results across four generations of customers: baby boomers, Gen Xers, millennials, and Gen Zers.    New for this year, interactive data by country and generation is available in Tableau, highlighting the key findings by COVID-19 impacts, consumers and business buyers.    The key trends revealed in this year’s State of the Connected Customer show:   Customer Connections Are Essential Amid Crises The events of this year have upended the relationships between customers and brands. During a time when uncertainty and confusion reign, brands have an opportunity to reinforce and rebuild trust with new and loyal customers alike. In India, 94% of customers say how a company acts during a crisis demonstrates its trustworthiness.   Understanding and Convenience Drive Differentiation As each individual navigates change and uncertainty, empathy for and support of customers’ unique needs, expectations, and challenges are as critical, as is providing a convenient, connected experience that eliminates unnecessary burdens in a stressful time. Forty-three percent of Indian customers say it generally feels like sales, service, and marketing don’t share information.   The Digital Imperative Hits Its Moment of Truth Digital-first behavior is here to stay as customers develop new habits that will last for the long term. As digital engagement grows, customers expect companies to digitize their operations for multichannel, high-touch interactions. This relies in no small part on the use of personal information, and customers are calling for enhanced transparency and stewardship. In India, 94% of customers say that COVID-19 has elevated their expectation of digital capabilities.   Customers Demand That Brands Demonstrate Their Values Long-overdue reckonings with social, economic, and ecological ills have come to the fore, and society is calling on businesses to do their part in righting wrongs. A failure to heed responsibilities to more than shareholders threatens bottom lines. Ninety-five percent of Indian customers say the societal role of companies is changing.   Look Ahead: Lessons from Across Sectors and Industries   Customers navigate products, services, and experiences from a variety of industries throughout their day-to-day lives, criss-crossing between the personal and professional, digital and physical, essential and supplementary. As they do this, their standards are being constantly influenced, with distinctions between sectors often blurred in their minds.    Companies seeking to differentiate themselves are wise to look beyond their immediate competition and evaluate how their capabilities stack up against other industries. Globally, 62% of consumers say their experiences with one industry influence their expectations of others.   For more information:  Blog by Vala Afshar, Salesforce Chief Digital Evangelist: 78% of Customers Think Crisis Should Catalyze Business Improvement: New Research Shows How Customer Engagement Will Change Forever  Salesforce Newsroom post: 15,000+ Consumers and Business Buyers Weigh in on the Future of Customer Engagement Salesforce interactive Tableau Dashboard with India-specific data Salesforce 4th State of the Connected Customer research report   

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Get ready to hit the dance floor as Asees Kaur, Remo D’Souza, Nakash Aziz team up to bring to you a dynamic single – ‘Moj Pe Moj’
Oct 28 2020 By Admin
  For the first time renowned choreographer Remo D’Souza has teamed up with choreographer Mukti Mohan and singers Asees Kaur, Badal and Nakash Aziz to bring to you the ultimate peppy number 'Moj Pe Moj’.   The track is the brand song for short video platform Moj and is getting released on ii Music. It will feature over 30 influencers including Remo D’Souza Mukti Mohan and Dharmesh. It's an upbeat and high-spirited number that will blend well with the current festive and freedom spirit post lockdown.   The theme of the song is super fun, catchy and energetic which resonates perfectly with the season’s mood. Talented playback singer Nakash Aziz, known for songs like ‘Gandi Baat’ and ‘Sari Ke Fall Sa’, has collaborated with Asees Kaur, famous for her melodious songs such as ‘Bolna’ from ‘Kapoor & Sons’, ‘Ve Mahi’ from ‘Kesari’, to create this groovy single, ‘Moj Pe Moj’.   Commenting on her ‘Moj’ moment, Asees Kaur said, “'Moj Pe Moj' is the ultimate track for Gen Z, and their modern digital lives. This quirky earworm is guaranteed to get you up on your feet and make you dance to the energetic voice of Nakash and I. The peppy track is composed by Goldie Sohel, Badal and includes an upbeat rap from Badal himself. Join the Moj experience and sing along to the new chartbuster in town”.   Even Remo D’Souza enthusiastically said, “Well, dance is everything to me and given me the complete freedom to express the music and lyrics through it, brought me real ‘Moj’ for this entire project. The song will honestly give you the feeling of what it stands for, ‘Moj pe moj’”   The video highlights the vibrant and fun spirit of individuals through a celebration, 'Moj’. 'Moj Pe Moj’ is a colourful song and has a lot of energy and a fun vibe to it. The song has released on 27th of October, 2020 on ii Music’s official YouTube channel and we have already hopped on its euphoric trail.The song is available on all the streaming platforms.
ITC Ltd.’s Sunfeast YiPPee! Mood Masala adds a zing to the cricket carnival chatter through interesting AI based stickers in youth conversations
Oct 18 2020 By Admin
    ITC’s Sunfeast YiPPee!, one of the most popular instant noodle brands in India, has partnered with Bobble AI, the world’s first and powerful conversation media platform, for its ‘Mood Masala’ variant. The collaboration is a testimony of how marketing-led innovations can enrich individual conversations through expressive, customized AI based stickers, GIFs and Bobble’s flagship product - BigMoji that contextually represent the youth’s current mood about the on-going cricketing fever, hunger and cooking.   Bobble AI Keyboard, acclaimed for being the most engaged, retained and highest rated keyboard globally, will make Sunfeast YiPPee!’s ‘Mood Masala’ an integral and exciting part of daily conversations taking place between consumers over platforms like WhatsApp, Facebook Messenger, Instagram et al. Bobble’s AI engine which is compatible with 23 Indian languages will understand consumers’ real time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala’s relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing.                                                                                                                                                       In the recent times, Sunfeast YiPPee! has witnessed an   unprecedented increase in consumer demand, owing to significant uptick in essentials and rise in at-home snacking moments. The cricketing season has further propelled the snacking consumption. Leveraging this consumer sentiment and Sunfeast YiPPee!’s association with M S Dhoni, stickers and GIFs have been crafted around messages such as “Dhone Ka Mood Hai”, “Ab Ayega Mazaa”, “What a Catch” etc. for  interesting visual representation. Furthermore, the BigMoji will be an apt expression to mirror the delighted smile, resulting from an indulgent feast devouring Sunfeast YiPPee!’s long and slurpy noodles.   Commenting on the partnership, ITC Spokesperson said, “Sunfeast YiPPee! is a flagbearer of innovation in the Indian instant noodles market and our offering of long, slurp worthy noodles, in a round block with a special scientific process that avoids  lumping serves as a testament to the same. Similarly, our Mood Masala offering comes with 2 masala mixes and was conceptualized to offer experiences beyond the traditional instant noodles, allowing consumer to customize their bowl of noodles based on their mood and taste preferences, making it an instant hit among the youth. With Bobble AI’s conversation media solutions, we have been able to connect with our target audience at a deeper level by becoming a part of their everyday conversations around foods and T20. Teenagers are increasingly using visual media like avatars, Gifs, emojis, memes in chats these days and these form a powerful placement for us to convey our brand messaging in a seamless way.”    Commenting on the partnership, Anika Tanwar, Business Head, Marketing Solutions at Bobble AI, said, “With more than 700 million stickers and GIFs sent each day, conversation platforms like WhatsApp, Instagram, Snapchat, etc have witnessed a significant evolution with regards to the manner in which conversations are initiated and consumed especially amongst the younger generation. In fact, at the onset of the cricketing season, Bobble’s AI engine saw a spike of 56% in cricket led conversations sparked across its strong user base of 30 Million on iOS and Android platforms, primarily led by GenZ and Millennials. These youngsters define the ‘instant generation’ that likes an instant translation of their emotions as well as desire instant gratification through their food choices. Thus they emerge as the key users of the mobile keyboard as well as the leading consumers of instant noodles. Our partnership with ITC Ltd.’s Sunfeast YiPPee! Mood Masala aims to harness this synergy we share. The brand-focused stickers and emojis will make the conversation more fun, authentic, and relatable”.   Sunfeast YiPPee! Mood Masala sticker, GIF and BigMoji are available on all iOS and Android enabled mobile phones with Bobble AI keyboard. For consumers who don’t’ have Bobble AI keyboard, the same can be downloaded from App Store and Google Play Store.  
Hyderabad Short Video App Rizzle partners with Aditya Music
Oct 16 2020 By Admin
  Hyderabad based Rizzle App, the best original short video platform today announced exclusive music licensing partnership with Aditya Music, a leading South Indian music company with the largest library of Tollywood songs. The vertical video content app will now have an entire catalog of licensed music from Aditya Music for all the creators.   With over 10 million content creators on the app creating original, entertaining videos daily, the deal between Rizzle and Aditya Music will foster better engagement and also help the creators complement their videos with popular regional songs. Rizzle has also been making rounds on the internet for its episodic, short vertical web series content that spells creativity.   Lakshminath Dondeti, co-founder, Rizzle, says "Rizzle's affiliation with Aditya Music opens up new avenues for our creators. With a wide range of licensed music tracks to choose from, the creative space is bound to become more varied and wonderful. We're thrilled at the prospect of this partnership, and I can say with great conviction that this is the start of something amazing!"   Aditya Music has been collaborating with the biggest production houses from the industry and has worked with artists including Allu Arjun, Mahesh Babu, Pooja Hedge, Pavan Kalyan, and the likes with crazy fandom across the globe.  Their legacy in the music industry is 40 years strong and with this exclusive deal, it’s only going to become better.   Mr. Aditya Gupta, Director of Aditya Music said, “We are delighted to partner with Rizzle App. This will enable & provide a legal & branded platform for the creators, music lovers, fans to showcase their talent. Tollywood (the Telugu film industry) is the second biggest film industry in India after Bollywood with the highest number of film releases, studios, theatres, actors & most importantly the Super Stars. Everyone is aware of the super crazy and huge fandom of Stars in this Industry.”   With Aditya Music onboard, the brand aims to increase the diversity quotient on the app by making video creation more fun and accessible for creators from the southern part of the country. In addition to Aditya Music, Rizzle recently announced a global deal with Soundstripe - a US-based music licensing company - integrating the complete catalog of royalty-free English music.   The short video app also introduced RStudios or Rizzle Studios that conducts free dance and acting classes for anyone who wants to learn and hone their skills. Under the banner, Rizzle hosts free webinars for common people where they can learn acting and dancing from industry professionals and show off their newly acquired skills to millions of people.   In a short span of time, Rizzle has managed to carve a niche for itself in the vertical-short web series space that’s otherwise unmapped. The Indian short video app brings entertainment to your mobile screens in the form of 60-seconds videos. The app’s functionality allows the Rizzle community to produce episodic content and create a micro-series on a smartphone. Its unique features - from in-app design tools to licensed background music, sound effects, and much more - elevate smartphone videos to finished products that rival professionally produced footage. To know more, download the Rizzle App.  
Bumble launches a Robust Series of immersive digital experiences
Oct 07 2020 By Admin
      Bumble, the women-first social networking platform, has announced a robust series of new digital initiatives, to facilitate dynamic, insightful and engaging conversations around dating, relationships and love with its community in India. Bumble has partnered with Maed in India, India Film Project and a diverse set of talent to develop dialogues anchored in the diverse universe of Indian pop-culture. The announcement underlines Bumble’s woman-first positioning as the app seeks to rewrite the rules of dating.   Titled ‘Is Romance Dead?’ & produced by Maed In India, Bumble’s new podcast is a series of eight episodes that explore the idea of romance through a distinctly Indian lens. The episodes will delve into viewpoints of prominent voices in music, food & drink, literature, film and even, science; including Amrita Narayanan, Joseph Radhik, Nikhil D’Souza, Nush Lewis, Paromita Vohra, Pooja Dhingra, Roshni Bajaj Sanghvi, Siddharth Warrier and Vishal Dadlani, to name a few. Featuring never-heard-before insights and personal anecdotes, ‘Is Romance Dead?’ is an exploration of modern India and how we choose to express ourselves through love. The series will be hosted by noted improv artist, actor and comedian, Kaneez Surka and go live on October 16.   Developed exclusively for the Bumble community, Femmes in Film is a series of virtual workshops hosted by renowned women artists including Sayani Gupta, Aranya Johar, Kanika Dhillon and Anjali Menon, that started on October 3. These workshops will focus on acting, screenwriting, storytelling and filmmaking. To apply to attend one of the workshops, download Bumble and match with the India Film Project profile available in Date, BFF or Bizz mode.    In addition, Bumble will bring back its popular social media series, ‘Not Another Lockdown Dating Show’ featuring Jim Sarbh along with Aisha Ahmed & Prit Kamani. An episodic mini-series, Season 2 will follow the journey of Jim, Aisha, and Prit as they navigate the new rules of dating amidst the highs and lows of this pandemic-stricken world while hoping against hope that love will find a way.   Finally, ‘Save the Date’ series continues to witness India's favourite influencers, Sakshi Shivdasani, Aishwarya Mohanraj, Ankush Bahuguna and Trinetra Gummaraju take over the Bumble Instagram handle to share their tips, tricks and solutions to use the app effectively to meet and date virtually.   Commenting on his association with Bumble, Jim Sarbh said, “I am excited to partner with Bumble for the Season 2 of Not Another Lockdown Dating Show. I think it's groovy that women get to make the first move on Bumble. It was lovely working with the team on the series–a light-hearted and reassuring take on the need for human connections even in Covidlife.”   Commenting on the robust calendar of digital engagements, Samarpita Samaddar, Bumble India PR Director, said, “The pandemic has changed the way we communicate with each other, but what hasn't changed is our need for meaningful connections. We’ve seen this proven in the way our community is continuing to use Bumble to make connections and start relationships, even when they are unable to meet in person. We are delighted to work with an inspiring and diverse set of talent to engage with our community in innovative ways and support them as they navigate new rules of dating.”