TCL inks partnership with MX Player to bring fresh new content for its users

Mar 31 2020

 

 

Global Top-2 TV Corporation, TCL, announced its partnership with India’s fast-growing and leading entertainment streaming platform, MX Player. Following the partnership, TCL has successfully added over 150,000 hours of content by MX Player on the TCL content platform and its cutting-edge range of Smart and AI Android TVs.

 

Driven to bring all-inclusive content solutions for its customers, TCL has been aggressively growing the content portfolio. The recent partnership helps TCL expand the diversified content offering on its platform with MX Player’s large content library spanning over 10 regional languages across categories like movies, TV shows, web series, music videos, sports, and news.

 

Commenting on the recent partnership, Mike Chen, TCL India General Manager, said, “At TCL, we have been determined to bring the most well-rounded and all-inclusive home entertainment solutions for our customers. While we have leveraged the latest advancements in AI x IoT to bring the most intuitive, seamless, and intelligent range of Android Smart TVs, associations with reputed content partners allow us to offer the most integrated solutions. To the same end, we are glad to partner with MX Player, one of the fast-growing entertainment platforms in India. We are hopeful that patrons of TCL will enjoy the diverse content available in MX Player’s library.”

 

With over 175 million Monthly Active Users, MX Player emerged as the #1 Breakout Video Streaming App of 2019 (Source: App Annie) and offers users a holistic entertainment platform, for FREE.

 

Elaborating on the same, Abhishek Joshi – Head of Marketing and Business Partnerships at MX Player added saying, ““We have the largest collection of premium entertainment content available for video on demand in India. With this association, we endeavour to give viewers easy access to watch their favourite content not just on their mobile but also on a bigger screen of their choice. We constantly strive to find new avenues for our premium content to be accessible, and for it to be a seamless experience for the viewers. We hope this will also pave a path for more engagement and result in an uptake of our content on the bigger screens as well.”

 

Driven with a vision to make everyday life smart and more intuitive for its customers, TCL has disrupted the status quo in the Indian market with its AI x IoT offering that enables a seamless Smart TV experience with AI-powered voice control, dynamic picture and sound quality regulated by an AI-algorithm, and interconnection with other smart home devices.

 


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Agencies

Parle is the most chosen brand in India revealed in Brand Footprint 2020 report from Worldpanel Division of Kantar.
Jul 11 2020 By Admin
   Worldpanel Division of Kantar, the world’s leading data, insights and consulting company released its report, Brand Footprint 2020. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year. The report is in its 8th edition this year.    Key findings:   Scoring the highest CRP (mn) at 6029/ +12% Parle, ranks first followed by Amul at 4,632 CRP (mn)/ +17%, Amul at 4,632 CRP (mn)/ +17%, Clinic Plus at 4,514 CRP (mn)/ +32%, Britannia at 4,215 CRP (mn)/ +29% and Ghari at 2,438 CRP (mn)/ +12% Five new brands joined the Billion CRP Club this year Dabur, Vim, Sunfeast, Brooke Bond & Patanjali. 21 brands made it to this group in 2019 compared to 16 in both 2018 and 2017. Over 2/3rd of the top 50 brands are Indian Origin brands (36) while global stands at 14. Global brands (29 %) show 1.8x growth compared to Indian Origin brands (16%). Global brands are growing almost twice as fast at 29% compared to Indian Origin brands at 16%. Consumers make significantly more choices this year leading to a significantly better CRP performance by brands- 57 % brands record growing CRPs. Bigger brands find better growth and follow the Golden Rule, brands grow faster by growing penetration Colgate stands at the highest penetrated brand at 88% Surf excel remains marks a consistent CRP growth rate at +20% scoring 1566 mn CRP. 58 brands saw a penetration gain of 1% or more. Leading the category is Ponds at 5.8% followed by Harpic (4.8%), Comfort (4.5%). 1% penetration gain adds an extra 2.9mn shoppers to the brand.  In the foods category Britannia clearly charts out a success story as the 2nd most chosen brand, 7th highest penetrated brand with a household penetration at 67.6%. While Aashirvaad saw a surge with 4% penetration increase and +55% CRP growth.  Within homecare surf excel marks +48% CRP growth while recording +3.4% penetration increase, closely followed by Vim at +44% CRP growth and +3.2% penetration. Dabur comes out strong in the personal care & foods category with +34% CRP growth, making it the 5th most chosen beauty & health brand in India with a 70.0% household penetration.   Impact of Covid-19:   Food & Beverage brands get picked up more often except Parle and Tata due to drop in frequency. For example, Amul is chosen over 100,000 additional times during the COVID months of March-May.  While personal and home care brands drop CRPs Despite CRPs, trip size increases causing top brands to grow volume   “Consumer Reach Points are a great way to measure and rank brands as it is a measure of the number of opportunities a brand has, to interact with a consumer. It is great to see consistent validation for the fact that if you build penetration, frequency and growth follow. This has really been a year of global brands in terms of their higher growth than others. Like these, this year’s report has a lot of interesting nuggets to derive a lot of information and insights on top the behaviour of consumers towards brands in the last year”- K. Ramakrishnan, MD- South Asia, Worldpanel Division, Kantar   Top 10- Brand Footprint Most Chosen Consumer Brands   RANK BRAND CRP(m) 1 Parle 6,079 CRP (mn) +12% 2 Amul 4,632 CRP (mn) +17% 3 Clinic Plus 4,514 CRP (mn) +32% 4 Britannia 4,215 CRP (mn) +29% 5 Ghari 2,438 CRP (mn) +12% 6 Tata 2,212 CRP (mn) +16% 7 Aavin 2,080 CRP (mn) -10% 8 Nandini 2,025 CRP (mn) -2% 9 Colgate 1,868 CRP (mn) +23% 10 Wheel 1,630 CRP (mn) +14%  
The Marcom Avenue Wins the Digital Marketing Mandate for Breathe Oxi
Jul 11 2020 By Admin
  The Marcom Avenue is a data-driven integrated media and marketing agency appointed to lead the digital marketing mandate for Breathe Oxi, India’s leading fashionable protective masks brand that is helping people stay stylish and safe amidst this pandemic and beyond. Based in Delhi-NCR, Breathe Oxi offers an extensive collection of Facemasks for men, women and kids through its e-commerce portal. The scope of work for The Marcom Avenue will be inclusive of all the types and forms of digital marketing such as Search Engine Optimization, Social Media Marketing, Digital Strategy, Google Ad Campaigns and Website Management. The ideation, planning, curation and execution of Breathe Oxi’s digital marketing campaigns and strategies will be managed from The Marcom Avenue’s Gurugram office.  Ritesh Nair, Co-founder, Breathe Oxi, commented on this new association by saying that the company believes in the innovative and strategic digital approaches of The Marcom Avenue in the digital marketing space. This association is aimed to strengthen our digital abilities, build social engagement and generate leads, taking our brand to the next level. The Marcom Avenue has a keen interest in our brand and business and has demonstrated the same with their preliminary strategies.”    Divanshi Gupta, Director, The Marcom Avenue, on winning the account, said, “Breathe Oxi is an esteemed client that is helping the people of the country stay safe and protected, and it is our utmost honour to have won their digital marketing mandate. The Marcom Avenue team is thrilled to have this opportunity to work for a top-notch brand in this highly saturated market. Our team is motivated to work towards enhancing Breathe Oxi’s communication across digital platforms.”
Team Pumpkin bags Digital marketing Mandate for Dixcy Scott
Jul 08 2020 By Admin
  Team Pumpkin, the digital marketing agency, has added Dixcy; a hosiery company with presence in innerwear and casual wear with multiple brands brand headquartered in Bengaluru; to its portfolio. The agency’s Bengaluru office will handle the account with support from other offices. Dixcy is an established player with a 35 years of experience in India Market and offers range of products of innerwear, nightwear, athleisure and casualwear.     Team Pumpkin will drive overall digital marketing efforts for the brand which include strategizing, building their digital presence and ensuring meeting of brand objectives like deeper reach in Tier 2 & 3 markets and creating more aspirational value for the brand.   Commenting on the new account win, Ranjeet Kumar, CEO - Team Pumpkin, says “It delights us to be on board with Dixcy Group. Helmed by a seasoned leadership team in creating interesting campaigns, we aim to deliver a holistic range of cutting-edge digital solutions to the brand and make use of our resources to promote them/reach out to the right audience.”   Zoher Kapuswala, General Manager - Head of Marketing, Dixcy, adds “Focused to increase brand awareness and market share, the partnership with Team Pumpkin will help us sustain an engaging conversation with the right target audience. We are eager to further grow with the team in terms of reach and engagement of our brand, across markets and are as excited for the partnership.”   The mandate includes management of other portfolio brands of Dixcy too, like Uno and Slimz.  
Global Creative Leaders Discuss Business Challenges At “Advertising Around the World” Panel
Jul 07 2020 By Admin
      A diverse group of seven top global creative leaders will discuss how their agencies are adapting to new industry conditions at “Advertising Around the World: New Business in a New Business”, a special online panel from The One Club for Creativity on July 14, 2020 at 12:00 pm EDT.   COVID-19 infection levels and business conditions vary widely in different parts of the world.  These creative leaders will reveal how their agencies have adapted so far, their plans for reopening offices, and how they are adjusting to critical challenges such as new business and recruiting.     The “Advertising Around the World” panel of creatives leaders will be led by Susan Credle, Global CCO, FCB Global and chairperson of The One Club Board of Directors.     Other participants include: Ruth Chao, Founder/Creative Director, RCS Hong Kong Xolisa Dyeshana, CCO/Partner, Joe Public United Johannesburg, One Club International Board member Margaret Johnson, CCO/Partner, Goodby, Silverstein & Partners San Francisco, One Club Board member Tommy Means, Partner, Mekanism Chicago Anna Qvennerstedt, Creative Senior Partner/Chairman of the Board, Forsman & Bodenfors Gothenburg, One Club International Board member Jason Romeyko, Worldwide ECD, Serviceplan Munich “Advertising Around the World: New Business in a New Business” will take place on Zoom on July 14, 2020 at 12:00 pm EDT, free for One Club members and $10. for nonmembers.  Please go here to register.     The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.  The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York every May, and is the preeminent festival celebrating the intersection of art and commerce.  

Brands

Parle is the most chosen brand in India revealed in Brand Footprint 2020 report from Worldpanel Division of Kantar.
Jul 11 2020 By Admin
   Worldpanel Division of Kantar, the world’s leading data, insights and consulting company released its report, Brand Footprint 2020. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year. The report is in its 8th edition this year.    Key findings:   Scoring the highest CRP (mn) at 6029/ +12% Parle, ranks first followed by Amul at 4,632 CRP (mn)/ +17%, Amul at 4,632 CRP (mn)/ +17%, Clinic Plus at 4,514 CRP (mn)/ +32%, Britannia at 4,215 CRP (mn)/ +29% and Ghari at 2,438 CRP (mn)/ +12% Five new brands joined the Billion CRP Club this year Dabur, Vim, Sunfeast, Brooke Bond & Patanjali. 21 brands made it to this group in 2019 compared to 16 in both 2018 and 2017. Over 2/3rd of the top 50 brands are Indian Origin brands (36) while global stands at 14. Global brands (29 %) show 1.8x growth compared to Indian Origin brands (16%). Global brands are growing almost twice as fast at 29% compared to Indian Origin brands at 16%. Consumers make significantly more choices this year leading to a significantly better CRP performance by brands- 57 % brands record growing CRPs. Bigger brands find better growth and follow the Golden Rule, brands grow faster by growing penetration Colgate stands at the highest penetrated brand at 88% Surf excel remains marks a consistent CRP growth rate at +20% scoring 1566 mn CRP. 58 brands saw a penetration gain of 1% or more. Leading the category is Ponds at 5.8% followed by Harpic (4.8%), Comfort (4.5%). 1% penetration gain adds an extra 2.9mn shoppers to the brand.  In the foods category Britannia clearly charts out a success story as the 2nd most chosen brand, 7th highest penetrated brand with a household penetration at 67.6%. While Aashirvaad saw a surge with 4% penetration increase and +55% CRP growth.  Within homecare surf excel marks +48% CRP growth while recording +3.4% penetration increase, closely followed by Vim at +44% CRP growth and +3.2% penetration. Dabur comes out strong in the personal care & foods category with +34% CRP growth, making it the 5th most chosen beauty & health brand in India with a 70.0% household penetration.   Impact of Covid-19:   Food & Beverage brands get picked up more often except Parle and Tata due to drop in frequency. For example, Amul is chosen over 100,000 additional times during the COVID months of March-May.  While personal and home care brands drop CRPs Despite CRPs, trip size increases causing top brands to grow volume   “Consumer Reach Points are a great way to measure and rank brands as it is a measure of the number of opportunities a brand has, to interact with a consumer. It is great to see consistent validation for the fact that if you build penetration, frequency and growth follow. This has really been a year of global brands in terms of their higher growth than others. Like these, this year’s report has a lot of interesting nuggets to derive a lot of information and insights on top the behaviour of consumers towards brands in the last year”- K. Ramakrishnan, MD- South Asia, Worldpanel Division, Kantar   Top 10- Brand Footprint Most Chosen Consumer Brands   RANK BRAND CRP(m) 1 Parle 6,079 CRP (mn) +12% 2 Amul 4,632 CRP (mn) +17% 3 Clinic Plus 4,514 CRP (mn) +32% 4 Britannia 4,215 CRP (mn) +29% 5 Ghari 2,438 CRP (mn) +12% 6 Tata 2,212 CRP (mn) +16% 7 Aavin 2,080 CRP (mn) -10% 8 Nandini 2,025 CRP (mn) -2% 9 Colgate 1,868 CRP (mn) +23% 10 Wheel 1,630 CRP (mn) +14%  
IceWarp to host a webinar on ways to integrate work from home & work from office
Jul 11 2020 By Admin
  During these times of Covid-19 pandemic, working from home or working from the office, effective collaboration between teams is a must. IceWarp, a global leader for developing email communication and collaboration solutions in association with S3 Infrateck are hosting a free webinar for its customers on championing the Art of Co-ordination; work from home & work from office effectively. The webinar will be addressed by Pramod Sharda - CEO, IceWarp India & Middle East. The event is expected to be an insightful session on how to co-ordinate routine business processes & achieve optimum teamwork. The attendees can get insights on:   How to reduce the downtime while collaborating What are the right sets of tools to achieve cost-effectiveness in the time of crisis. How to effectively integrate work-from-home with work-from-office   It is a well-known fact that for effective teamwork one needs to focus on organization, team architecture, technology and network. Due to the Covid 19 pandemic, many companies adopted the idea of working from home to combat the economic crisis the country is facing. Many organizations managed to stay afloat by using various collaborative tools to stay connected to the employees as well as their clients. IceWarp keeps on updating the features of its collaboration solution that have been under demand from customers. With continuous improvements of versions addressing key features, the company has recently launched Deep Castle, an end-to-end encrypted software solution that allows real-time collaborative editing and video calling in Beta. S3 Infrateck is a Pune based organization with a highly experienced team of certified IT consultants. The team of consultants of S3 Infotech is highly experienced in the Domain of Complete email solutions, Infrastructure security products, Software licensing , and Hardware storage & services. S3 Infotech is also a partner of IceWarp. The webinar will be held on July 15, 2020, from 4 PM onwards and is expected to be attended by the S3 Infrateck Services’ customers, non IceWarp customers can also join by registering through the mentioned link: http://projects.groupgfr.com/icewarp_page3/
The Marcom Avenue Wins the Digital Marketing Mandate for Breathe Oxi
Jul 11 2020 By Admin
  The Marcom Avenue is a data-driven integrated media and marketing agency appointed to lead the digital marketing mandate for Breathe Oxi, India’s leading fashionable protective masks brand that is helping people stay stylish and safe amidst this pandemic and beyond. Based in Delhi-NCR, Breathe Oxi offers an extensive collection of Facemasks for men, women and kids through its e-commerce portal. The scope of work for The Marcom Avenue will be inclusive of all the types and forms of digital marketing such as Search Engine Optimization, Social Media Marketing, Digital Strategy, Google Ad Campaigns and Website Management. The ideation, planning, curation and execution of Breathe Oxi’s digital marketing campaigns and strategies will be managed from The Marcom Avenue’s Gurugram office.  Ritesh Nair, Co-founder, Breathe Oxi, commented on this new association by saying that the company believes in the innovative and strategic digital approaches of The Marcom Avenue in the digital marketing space. This association is aimed to strengthen our digital abilities, build social engagement and generate leads, taking our brand to the next level. The Marcom Avenue has a keen interest in our brand and business and has demonstrated the same with their preliminary strategies.”    Divanshi Gupta, Director, The Marcom Avenue, on winning the account, said, “Breathe Oxi is an esteemed client that is helping the people of the country stay safe and protected, and it is our utmost honour to have won their digital marketing mandate. The Marcom Avenue team is thrilled to have this opportunity to work for a top-notch brand in this highly saturated market. Our team is motivated to work towards enhancing Breathe Oxi’s communication across digital platforms.”
Airbnb announces the launch of ‘At Home With Airbnb’
Jul 10 2020 By Admin
  Airbnb India today announces the launch of – At Home With Airbnb, a unique set of online experiences that brings together India’s most popular celebrities, artists and influencers. Each experience has been curated keeping in mind the diverse and engaging ways in which guests can connect with people across cultures and hone their skills through the platform. The At Home With Airbnb experiences allow guests to visit the host’s personal spaces to learn their craft in small groups that allow for personal connections and conversations. Building on Airbnb’s global concept of Online Experiences, At Home With Airbnb, will bring together people from across the globe over their shared passions and hobbies. Ranging from work out sessions with celebrity trainer Nam Wook for fitness enthusiasts, to Zero wastage cooking with Sandeep Sreedharan for food fanatics, and learning the art of fashion illustrations from popular designers, Shivan and Naresh, each experience offers the opportunity to learn something new and interesting. “Airbnb’s Online Experiences are an extension of our Experiences platform to foster connections at a time when travelers are unable to do so in real life. We are excited to announce At Home with Airbnb, which offers intimate and engaging virtual experiences curated by well-known Indian personalities across fitness, food, fashion and home décor.  At Home With Airbnb brings together our community in India and all over the world, allowing them to choose from a range of experiences and enjoy these from the comfort of their own homes.” Said Parin Mehta, Regional Director, Experiences APAC. As a unique way to travel, learn and connect with new people, the platform brings together well-known names Sarvesh Shashi, Sanjana Chatlani, Pankaj Balachandran, and Devika Narain among others who will be hosts for these Online Experiences. Through At Home With Airbnb, guests can also learn unique and niche skills such as calligraphy, cocktail making and table designing from experts in their respective fields. Globally acclaimed designers, Shivan and Narresh, will be hosting fashion illustration classes that will take guests through the process of sketching for fashion design, the colour palette and silhouettes – all helping guests visualize the piece of clothing on the fashion runway. Shivan and Narresh celebrated Airbnb’s efforts saying “At Shivan & Narresh, we converge our love for fashion and travel when we experience the world with a local lens and translate it through our inspired collections. Partnering with Airbnb for its online experience helps us cement this belief and exhibit our expertise at a global platform to bring the world closer together, while it matures through a global health crisis. The fashion illustrations experience is to encourage originality and drive ingenuity for guests - straight from the mind to the paper - as they hone their art skills. It is to assist in co-creating a stronger and richer world by soothing its mental and emotional habitat.” Sarvesh Shashi, titled the coolest yogi and the youngest CEO in the yoga and wellness world globally, will be combining his knowledge of ancient Indian martial arts, modern functional training and traditional yoga techniques, to create smooth flowing yoga sessions for guests. Speaking on the collaboration, Sarvesh Shashi said “Our association with Airbnb fits seamlessly into what we stand for, and that’s building a community that’s social, engaged, active and a community that goes on to become the brand’s best advocate. We understand the value our customers hold for us and that’s one of the biggest advantages of this association. We’re excited to see the doors this partnership opens and the many more ways that we can work together.” Using some of Ayurveda’s principles and Yin-Yang as a guiding philosophy, Chef Sandeep Sreedharan shall be taking his guests on a culinary journey of sustainable cooking. With over a decade of experience in his field, Sandeep has successfully built a reputation for introducing a new genre of modern coastal cuisine to India.  Speaking about the collaboration, Sandeep Sreedharan of Mahe said “As a chef I have always believed in delivering distinct flavours and textures keeping things simple and honest. My collaboration with At Home With Airbnb gives me an opportunity to share my expertise with a larger audience that is looking for quick tips to create gourmet experience at home by approaching one ingredient at a time. I look forward to exploring the concepts of zero wastage and minimalistic cooking to produce some stunning yet simple dishes without compromising on taste or health.” Through At Home With Airbnb, guests can also enjoy - An opportunity to become a master in the art of Calligraphy with the founder of The Bombay Lettering Company Sanjana Chatlani Insights into how to make the perfect “kitchen cocktails” using easily available ingredients at home, through a specially curated mixology workshop with Pankaj Balachandran, Brand Ambassador, Monkey Shoulder A work out session from home using only their body weight with celebrity fitness trainer and Under Armour India brand ambassador Nam Wook The art of table settings with celebrity wedding planner and event stylist, Devika Narain Guests can book their spots for these exclusive Experiences for an opportunity to meet and learn from the experts with unprecedented access. Booking opens immediately, and guests can explore a diverse range of Online Experiences here. These Experiences will be hosted on Zoom, and Airbnb has provided Hosts access to Zoom free of charge along with personalized support services for curating, capturing and sharing their online content. For more information, if you are interested in hosting please visit airbnb.com/onlinehost. Sharing the link for images as reference: Link

Digital

Parle is the most chosen brand in India revealed in Brand Footprint 2020 report from Worldpanel Division of Kantar.
Jul 11 2020 By Admin
   Worldpanel Division of Kantar, the world’s leading data, insights and consulting company released its report, Brand Footprint 2020. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year. The report is in its 8th edition this year.    Key findings:   Scoring the highest CRP (mn) at 6029/ +12% Parle, ranks first followed by Amul at 4,632 CRP (mn)/ +17%, Amul at 4,632 CRP (mn)/ +17%, Clinic Plus at 4,514 CRP (mn)/ +32%, Britannia at 4,215 CRP (mn)/ +29% and Ghari at 2,438 CRP (mn)/ +12% Five new brands joined the Billion CRP Club this year Dabur, Vim, Sunfeast, Brooke Bond & Patanjali. 21 brands made it to this group in 2019 compared to 16 in both 2018 and 2017. Over 2/3rd of the top 50 brands are Indian Origin brands (36) while global stands at 14. Global brands (29 %) show 1.8x growth compared to Indian Origin brands (16%). Global brands are growing almost twice as fast at 29% compared to Indian Origin brands at 16%. Consumers make significantly more choices this year leading to a significantly better CRP performance by brands- 57 % brands record growing CRPs. Bigger brands find better growth and follow the Golden Rule, brands grow faster by growing penetration Colgate stands at the highest penetrated brand at 88% Surf excel remains marks a consistent CRP growth rate at +20% scoring 1566 mn CRP. 58 brands saw a penetration gain of 1% or more. Leading the category is Ponds at 5.8% followed by Harpic (4.8%), Comfort (4.5%). 1% penetration gain adds an extra 2.9mn shoppers to the brand.  In the foods category Britannia clearly charts out a success story as the 2nd most chosen brand, 7th highest penetrated brand with a household penetration at 67.6%. While Aashirvaad saw a surge with 4% penetration increase and +55% CRP growth.  Within homecare surf excel marks +48% CRP growth while recording +3.4% penetration increase, closely followed by Vim at +44% CRP growth and +3.2% penetration. Dabur comes out strong in the personal care & foods category with +34% CRP growth, making it the 5th most chosen beauty & health brand in India with a 70.0% household penetration.   Impact of Covid-19:   Food & Beverage brands get picked up more often except Parle and Tata due to drop in frequency. For example, Amul is chosen over 100,000 additional times during the COVID months of March-May.  While personal and home care brands drop CRPs Despite CRPs, trip size increases causing top brands to grow volume   “Consumer Reach Points are a great way to measure and rank brands as it is a measure of the number of opportunities a brand has, to interact with a consumer. It is great to see consistent validation for the fact that if you build penetration, frequency and growth follow. This has really been a year of global brands in terms of their higher growth than others. Like these, this year’s report has a lot of interesting nuggets to derive a lot of information and insights on top the behaviour of consumers towards brands in the last year”- K. Ramakrishnan, MD- South Asia, Worldpanel Division, Kantar   Top 10- Brand Footprint Most Chosen Consumer Brands   RANK BRAND CRP(m) 1 Parle 6,079 CRP (mn) +12% 2 Amul 4,632 CRP (mn) +17% 3 Clinic Plus 4,514 CRP (mn) +32% 4 Britannia 4,215 CRP (mn) +29% 5 Ghari 2,438 CRP (mn) +12% 6 Tata 2,212 CRP (mn) +16% 7 Aavin 2,080 CRP (mn) -10% 8 Nandini 2,025 CRP (mn) -2% 9 Colgate 1,868 CRP (mn) +23% 10 Wheel 1,630 CRP (mn) +14%  
IceWarp to host a webinar on ways to integrate work from home & work from office
Jul 11 2020 By Admin
  During these times of Covid-19 pandemic, working from home or working from the office, effective collaboration between teams is a must. IceWarp, a global leader for developing email communication and collaboration solutions in association with S3 Infrateck are hosting a free webinar for its customers on championing the Art of Co-ordination; work from home & work from office effectively. The webinar will be addressed by Pramod Sharda - CEO, IceWarp India & Middle East. The event is expected to be an insightful session on how to co-ordinate routine business processes & achieve optimum teamwork. The attendees can get insights on:   How to reduce the downtime while collaborating What are the right sets of tools to achieve cost-effectiveness in the time of crisis. How to effectively integrate work-from-home with work-from-office   It is a well-known fact that for effective teamwork one needs to focus on organization, team architecture, technology and network. Due to the Covid 19 pandemic, many companies adopted the idea of working from home to combat the economic crisis the country is facing. Many organizations managed to stay afloat by using various collaborative tools to stay connected to the employees as well as their clients. IceWarp keeps on updating the features of its collaboration solution that have been under demand from customers. With continuous improvements of versions addressing key features, the company has recently launched Deep Castle, an end-to-end encrypted software solution that allows real-time collaborative editing and video calling in Beta. S3 Infrateck is a Pune based organization with a highly experienced team of certified IT consultants. The team of consultants of S3 Infotech is highly experienced in the Domain of Complete email solutions, Infrastructure security products, Software licensing , and Hardware storage & services. S3 Infotech is also a partner of IceWarp. The webinar will be held on July 15, 2020, from 4 PM onwards and is expected to be attended by the S3 Infrateck Services’ customers, non IceWarp customers can also join by registering through the mentioned link: http://projects.groupgfr.com/icewarp_page3/
The Marcom Avenue Wins the Digital Marketing Mandate for Breathe Oxi
Jul 11 2020 By Admin
  The Marcom Avenue is a data-driven integrated media and marketing agency appointed to lead the digital marketing mandate for Breathe Oxi, India’s leading fashionable protective masks brand that is helping people stay stylish and safe amidst this pandemic and beyond. Based in Delhi-NCR, Breathe Oxi offers an extensive collection of Facemasks for men, women and kids through its e-commerce portal. The scope of work for The Marcom Avenue will be inclusive of all the types and forms of digital marketing such as Search Engine Optimization, Social Media Marketing, Digital Strategy, Google Ad Campaigns and Website Management. The ideation, planning, curation and execution of Breathe Oxi’s digital marketing campaigns and strategies will be managed from The Marcom Avenue’s Gurugram office.  Ritesh Nair, Co-founder, Breathe Oxi, commented on this new association by saying that the company believes in the innovative and strategic digital approaches of The Marcom Avenue in the digital marketing space. This association is aimed to strengthen our digital abilities, build social engagement and generate leads, taking our brand to the next level. The Marcom Avenue has a keen interest in our brand and business and has demonstrated the same with their preliminary strategies.”    Divanshi Gupta, Director, The Marcom Avenue, on winning the account, said, “Breathe Oxi is an esteemed client that is helping the people of the country stay safe and protected, and it is our utmost honour to have won their digital marketing mandate. The Marcom Avenue team is thrilled to have this opportunity to work for a top-notch brand in this highly saturated market. Our team is motivated to work towards enhancing Breathe Oxi’s communication across digital platforms.”
Airbnb announces the launch of ‘At Home With Airbnb’
Jul 10 2020 By Admin
  Airbnb India today announces the launch of – At Home With Airbnb, a unique set of online experiences that brings together India’s most popular celebrities, artists and influencers. Each experience has been curated keeping in mind the diverse and engaging ways in which guests can connect with people across cultures and hone their skills through the platform. The At Home With Airbnb experiences allow guests to visit the host’s personal spaces to learn their craft in small groups that allow for personal connections and conversations. Building on Airbnb’s global concept of Online Experiences, At Home With Airbnb, will bring together people from across the globe over their shared passions and hobbies. Ranging from work out sessions with celebrity trainer Nam Wook for fitness enthusiasts, to Zero wastage cooking with Sandeep Sreedharan for food fanatics, and learning the art of fashion illustrations from popular designers, Shivan and Naresh, each experience offers the opportunity to learn something new and interesting. “Airbnb’s Online Experiences are an extension of our Experiences platform to foster connections at a time when travelers are unable to do so in real life. We are excited to announce At Home with Airbnb, which offers intimate and engaging virtual experiences curated by well-known Indian personalities across fitness, food, fashion and home décor.  At Home With Airbnb brings together our community in India and all over the world, allowing them to choose from a range of experiences and enjoy these from the comfort of their own homes.” Said Parin Mehta, Regional Director, Experiences APAC. As a unique way to travel, learn and connect with new people, the platform brings together well-known names Sarvesh Shashi, Sanjana Chatlani, Pankaj Balachandran, and Devika Narain among others who will be hosts for these Online Experiences. Through At Home With Airbnb, guests can also learn unique and niche skills such as calligraphy, cocktail making and table designing from experts in their respective fields. Globally acclaimed designers, Shivan and Narresh, will be hosting fashion illustration classes that will take guests through the process of sketching for fashion design, the colour palette and silhouettes – all helping guests visualize the piece of clothing on the fashion runway. Shivan and Narresh celebrated Airbnb’s efforts saying “At Shivan & Narresh, we converge our love for fashion and travel when we experience the world with a local lens and translate it through our inspired collections. Partnering with Airbnb for its online experience helps us cement this belief and exhibit our expertise at a global platform to bring the world closer together, while it matures through a global health crisis. The fashion illustrations experience is to encourage originality and drive ingenuity for guests - straight from the mind to the paper - as they hone their art skills. It is to assist in co-creating a stronger and richer world by soothing its mental and emotional habitat.” Sarvesh Shashi, titled the coolest yogi and the youngest CEO in the yoga and wellness world globally, will be combining his knowledge of ancient Indian martial arts, modern functional training and traditional yoga techniques, to create smooth flowing yoga sessions for guests. Speaking on the collaboration, Sarvesh Shashi said “Our association with Airbnb fits seamlessly into what we stand for, and that’s building a community that’s social, engaged, active and a community that goes on to become the brand’s best advocate. We understand the value our customers hold for us and that’s one of the biggest advantages of this association. We’re excited to see the doors this partnership opens and the many more ways that we can work together.” Using some of Ayurveda’s principles and Yin-Yang as a guiding philosophy, Chef Sandeep Sreedharan shall be taking his guests on a culinary journey of sustainable cooking. With over a decade of experience in his field, Sandeep has successfully built a reputation for introducing a new genre of modern coastal cuisine to India.  Speaking about the collaboration, Sandeep Sreedharan of Mahe said “As a chef I have always believed in delivering distinct flavours and textures keeping things simple and honest. My collaboration with At Home With Airbnb gives me an opportunity to share my expertise with a larger audience that is looking for quick tips to create gourmet experience at home by approaching one ingredient at a time. I look forward to exploring the concepts of zero wastage and minimalistic cooking to produce some stunning yet simple dishes without compromising on taste or health.” Through At Home With Airbnb, guests can also enjoy - An opportunity to become a master in the art of Calligraphy with the founder of The Bombay Lettering Company Sanjana Chatlani Insights into how to make the perfect “kitchen cocktails” using easily available ingredients at home, through a specially curated mixology workshop with Pankaj Balachandran, Brand Ambassador, Monkey Shoulder A work out session from home using only their body weight with celebrity fitness trainer and Under Armour India brand ambassador Nam Wook The art of table settings with celebrity wedding planner and event stylist, Devika Narain Guests can book their spots for these exclusive Experiences for an opportunity to meet and learn from the experts with unprecedented access. Booking opens immediately, and guests can explore a diverse range of Online Experiences here. These Experiences will be hosted on Zoom, and Airbnb has provided Hosts access to Zoom free of charge along with personalized support services for curating, capturing and sharing their online content. For more information, if you are interested in hosting please visit airbnb.com/onlinehost. Sharing the link for images as reference: Link

Knowledge Centre

Parle is the most chosen brand in India revealed in Brand Footprint 2020 report from Worldpanel Division of Kantar.
Jul 11 2020 By Admin
   Worldpanel Division of Kantar, the world’s leading data, insights and consulting company released its report, Brand Footprint 2020. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year. The report is in its 8th edition this year.    Key findings:   Scoring the highest CRP (mn) at 6029/ +12% Parle, ranks first followed by Amul at 4,632 CRP (mn)/ +17%, Amul at 4,632 CRP (mn)/ +17%, Clinic Plus at 4,514 CRP (mn)/ +32%, Britannia at 4,215 CRP (mn)/ +29% and Ghari at 2,438 CRP (mn)/ +12% Five new brands joined the Billion CRP Club this year Dabur, Vim, Sunfeast, Brooke Bond & Patanjali. 21 brands made it to this group in 2019 compared to 16 in both 2018 and 2017. Over 2/3rd of the top 50 brands are Indian Origin brands (36) while global stands at 14. Global brands (29 %) show 1.8x growth compared to Indian Origin brands (16%). Global brands are growing almost twice as fast at 29% compared to Indian Origin brands at 16%. Consumers make significantly more choices this year leading to a significantly better CRP performance by brands- 57 % brands record growing CRPs. Bigger brands find better growth and follow the Golden Rule, brands grow faster by growing penetration Colgate stands at the highest penetrated brand at 88% Surf excel remains marks a consistent CRP growth rate at +20% scoring 1566 mn CRP. 58 brands saw a penetration gain of 1% or more. Leading the category is Ponds at 5.8% followed by Harpic (4.8%), Comfort (4.5%). 1% penetration gain adds an extra 2.9mn shoppers to the brand.  In the foods category Britannia clearly charts out a success story as the 2nd most chosen brand, 7th highest penetrated brand with a household penetration at 67.6%. While Aashirvaad saw a surge with 4% penetration increase and +55% CRP growth.  Within homecare surf excel marks +48% CRP growth while recording +3.4% penetration increase, closely followed by Vim at +44% CRP growth and +3.2% penetration. Dabur comes out strong in the personal care & foods category with +34% CRP growth, making it the 5th most chosen beauty & health brand in India with a 70.0% household penetration.   Impact of Covid-19:   Food & Beverage brands get picked up more often except Parle and Tata due to drop in frequency. For example, Amul is chosen over 100,000 additional times during the COVID months of March-May.  While personal and home care brands drop CRPs Despite CRPs, trip size increases causing top brands to grow volume   “Consumer Reach Points are a great way to measure and rank brands as it is a measure of the number of opportunities a brand has, to interact with a consumer. It is great to see consistent validation for the fact that if you build penetration, frequency and growth follow. This has really been a year of global brands in terms of their higher growth than others. Like these, this year’s report has a lot of interesting nuggets to derive a lot of information and insights on top the behaviour of consumers towards brands in the last year”- K. Ramakrishnan, MD- South Asia, Worldpanel Division, Kantar   Top 10- Brand Footprint Most Chosen Consumer Brands   RANK BRAND CRP(m) 1 Parle 6,079 CRP (mn) +12% 2 Amul 4,632 CRP (mn) +17% 3 Clinic Plus 4,514 CRP (mn) +32% 4 Britannia 4,215 CRP (mn) +29% 5 Ghari 2,438 CRP (mn) +12% 6 Tata 2,212 CRP (mn) +16% 7 Aavin 2,080 CRP (mn) -10% 8 Nandini 2,025 CRP (mn) -2% 9 Colgate 1,868 CRP (mn) +23% 10 Wheel 1,630 CRP (mn) +14%  
People Turn To Dating Apps For Companionship During Lockdown: Razorpay’s ‘101 Days Of Covid-19 Era’ Report
Jul 06 2020 By Admin
   Razorpay, the leading full-stack financial solutions company, launched a special report today, titled ‘101 Days of Covid-19 Era: Impact On Digital Payments’, as part of the sixth edition of The Era of Rising Fintech. The report provides an in-depth study of an evolving FinTech ecosystem in a pandemic era. It analyses consumer behaviour and digital spending patterns during lockdown. It also provides comparative analysis of how different sectors and payment modes performed in the first 30 days of lockdown (March 24 - April 23)  Vs the last 30 days of lockdown (June 3 - July 2). It’s interesting to note that with the economy inching towards normalcy, digital payment transactions have rebounded by 23% in the last 30 days. The overall digital transactions declined by 12% in the last 101 days, compared to a 30% drop in the first 30 days of lockdown. Let’s take a look at what the rest of the insights look like during the last 101 days. All findings in this report are based on transactions held on Razorpay platform between March 24 - July 2 (101 Days of lockdown). 101 Days Of Lockdown (March 24 - July 2) -          Online Education sector grew by 23% as extended lockdown has led to a massive rise in demand for online courses. Also Medical Services are picking up as online consultations & purchases have increased by 20% -          To ensure health and safety from Covid-19, Indians opted to stay indoors and paid bills online - this contributed to the growth of Utilities (Bill Payments) sector by 163% -          Locked up at home, people have turned to dating apps for companionship. Social isolation has also led to a surge in online counselling platforms to connect with mental health experts. The Social Engagement sector (Personal Counselling, Dating & Matrimony websites) has witnessed a 32% growth -          Karnataka (with 23%), Maharashtra (17%) and Telangana (11%) saw the highest contribution during the lockdown and Gujarat, Madhya Pradesh and Tamil Nadu dropped by 35%, 32% and 2% respectively Last 30 Days of Lockdown (June 3 - July 2) -          With the economy reviving, sectors like Logistics (687%), Real Estate (496%), Healthcare (166%) are starting to see some normalcy. However, P2P Lending and Utilities declined by 41% & 13% respectively, as compared to first 30 days of lockdown -          Due to stress in income across households, consumer payment behaviour has changed. Paylater, Cardless-EMI & EMI have become preferred payment modes with a growth of 290%, 178% and 125% respectively -          When it came to payment methods UPI continued to be the preferred mode and grew by 43%, Cards by 40% and Netbanking by 10% First 30 Days Of Lockdown -          During Lockdown, Online donations (transactions) towards NGOs increased by 180%, reflecting overwhelming support from citizens to help the affected -          As people stayed indoors, sectors such as Utilities, IT & Software and Media & Entertainment saw a growth of 73%, 32% and 25% respectively -          Lockdown led to decline in few sectors - Transactions in Logistics dropped by 96% due to gaps in supply chain. Travel sector declined by 87%, Real Estate by 83%, Food and Beverage (F&B) by 68%, and Grocery by 54% -          Mobile wallet transactions, particularly in tier-2 cities (via AmazonPay, JioMoney and Paytm) saw a spike, owing to increased contribution towards PM Cares Fund and cashback offers   Harshil Mathur, CEO and Co-founder, Razorpay said, “The digital payments industry couldn't escape the pandemic crisis, we witnessed a dip of 30% in online payments since the lockdown began, and now seeing a rebound of 23% over the last 30 days is a sign of gradual revival of the digital economy. After witnessing an increased demand for digital payments in Tier 2 & 3 cities, I believe Covid-19 has definitely propelled the final push to overthrow cash, which even demonetisation couldn’t, as Indians now become more comfortable paying for services without cash.”   He added, “Covid-19 is forcing sectors to digitize as businesses can’t be closed for a long period of time and social distancing is here to stay, for the next 12 months at least. Small & medium businesses and consumers are beginning to realise the friction and frustration involved in handling cash after having experienced seamless digital payments. But for this to happen at scale, the government's constant push to digitisation through necessary education, digital rewards and incentives may not be enough. It needs to be clubbed with intelligent innovations in financial transactions focussed on improving customer experience such as facial recognition technology, possibly wearables, hearables and implantables along with investment in business banking platforms (neo-banks), and then we could soon foresee a new Digital India. If fintech firms and banks re-examine their business models and choose to work together, I believe post this crisis we are likely to come out stronger.”   In the last six months, Razorpay has been expanding its horizons in payments and banking and solving new challenges for small & medium businesses in times such as these. In line with its neo-banking strategy, RazorpayX launched Current Accounts to support standard banking features like Debit Cards, Cash transfers, FD, RD and other treasury offerings, and Corporate Credit Cards to solve challenges around access to credit, short term credit, reconciliation, payroll management therefore helping businesses lead a healthy financial life. With a 500% growth in 2019, Razorpay expects a 4x growth in its volumes by the end of the next fiscal year. On another note, while the world is hoping for a quick recovery from the current situation, Razorpay urges every individual and every company to comply with all precautions and measures to ensure the well-being of one and all.  
News apps see explosive growth in 2020: Marked rise in news consumption signals new trend during the global pandemic
Jul 01 2020 By Admin
  In the first half of 2020, consumers have relied on news organizations more than ever to keep them informed about the rapidly evolving situation around COVID-19. New data from app marketing platform Adjust shows consumers are increasingly turning to their phones to consume news, suggesting that their favorite media apps may get a long-term boost in attention. The data shows that daily installs of News apps grew by 37% between January and April 2020. Installs peaked in March, before returning to near pre-COVID levels in May. Daily sessions also saw a huge rise, increasing 59% between January and April.    While sessions peaked in April, they decreased by just 13% the following month -- and sessions are still trending far higher than in 2019, or at the start of 2020. This signals a shift in how users consume media, with more people turning to the convenience of News apps compared to traditional channels.    "Consumers have relied more heavily on news organizations during this period of uncertainty, highlighting the media’s essential role in keeping populations informed as the global pandemic has unfolded,” said Paul H. Müller, co-founder and CTO of Adjust. “Our data suggests mobile apps have become a major channel for this increase in news consumption, which could change the way people interact with news organizations more broadly over the long-term.”    The data also sheds light on regional trends, as countries around the world grappled with lockdown measures and ever-changing regulations:    The United States saw one of the most dramatic spikes in use: daily installs increased 53%, while daily sessions soared 104% between January and April. But daily sessions only saw an 8% decrease between April and May, suggesting many users have stayed the course.     In EMEA, daily sessions grew by 69% from January to April 2020 -- peaking in March, in line with when lockdown measures came into place across much of the region. Germany and France in particular saw huge spikes in daily sessions, increasing by 75% and 71% respectively.    In Asia, Japan’s rates followed a similar pattern to the rest of the world, with installs and sessions increasing 23% and 44%, respectively, between January and April, and sessions decreasing 11% between April and May. 
India transitions to ‘Purpose-driven’ entrepreneurship from ‘Necessity-driven’ entrepreneurship: GEM Report
Jun 25 2020 By Admin
  India has transitioned to a ‘Purpose-driven’ entrepreneurship from ‘Necessity-driven’ entrepreneurship as depicted by latest ranking of the country in three out of four parameters introduced by Global Entrepreneurship Monitor (GEM) consortium. GEM Consortium, which studies entrepreneurship ecosystem in 50 countries every year, has incorporated four parameters in 2019-20 Adult Population Survey (APS) to fully reflect the nuances in motivations for founding contemporary start-ups.   India ranks first among 50 economies with around 87% of the total early stage entrepreneurs agreeing ‘to make a difference in the world’ as their motive to start their business. In other two parameters ‘to build great wealth or very high income’ and ‘to continue a family tradition’; the country ranks third and second respectively with 87% and 80% agreeing for above as their motive. In fourth parameter ‘to earn a living because jobs are scarce’; the country ranks tenth.   “Over last few years, the approach towards entrepreneurship in India has largely been positive and is gaining strength among all stakeholders of the ecosystem. The entrepreneurship in India was mainly constrained to family businesses until a decade ago. However, today the ecosystem is much favourable to start-ups who want to chart their own territory and build a business. Supportive government policies, positive perception of the society towards start-ups and availability of funds from the financial community has given much confidence to entrepreneurs for opting to start a business with a specific ‘purpose’ in mind, rather than just another option to job,” said Dr. Sunil Shukla, Team Leader, GEM India and Director General, Entrepreneurship Development Institute of India (EDII).   “Until 2018, GEM had distinguished opportunity and necessity as primary motivations for entrepreneurial activity. However, this distinction didn’t fully reflect the motivation behind starting the business and hence in 2019, the global consortium decided to further add parameters that could provide an insight into entrepreneur’s mind behind staring a business,” said Dr. Amit Dwivedi, Member, GEM India and Faculty, EDII.   “The fact that India ranks higher in parameters other than that related to job scarcity proves that the country is moving from necessity-driven to purpose-driven entrepreneurship. Going forward, the strengthening ecosystem will ensure the country moves into next phase of ‘innovation-driven’ entrepreneurship, which is the last step for any economy to become a country of job-creators, rather than job-generators,” said Dr. Pankaj Bharti, Member, GEM India and Faculty, EDII.   Companies are increasingly being held accountable for their environmental and social impacts and for their contribution to achieving the Sustainable Development Goals (SDGs). In majority of countries, entrepreneurs agree to most of the parameters listed above as their raison d’être for starting a new business, which is a substantive evidence of ‘purpose-driven’ entrepreneurship taking hold at the grassroots level an encouraging sign of a collective will for future business sustainability.  

News

Parle is the most chosen brand in India revealed in Brand Footprint 2020 report from Worldpanel Division of Kantar.
Jul 11 2020 By Admin
   Worldpanel Division of Kantar, the world’s leading data, insights and consulting company released its report, Brand Footprint 2020. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year. The report is in its 8th edition this year.    Key findings:   Scoring the highest CRP (mn) at 6029/ +12% Parle, ranks first followed by Amul at 4,632 CRP (mn)/ +17%, Amul at 4,632 CRP (mn)/ +17%, Clinic Plus at 4,514 CRP (mn)/ +32%, Britannia at 4,215 CRP (mn)/ +29% and Ghari at 2,438 CRP (mn)/ +12% Five new brands joined the Billion CRP Club this year Dabur, Vim, Sunfeast, Brooke Bond & Patanjali. 21 brands made it to this group in 2019 compared to 16 in both 2018 and 2017. Over 2/3rd of the top 50 brands are Indian Origin brands (36) while global stands at 14. Global brands (29 %) show 1.8x growth compared to Indian Origin brands (16%). Global brands are growing almost twice as fast at 29% compared to Indian Origin brands at 16%. Consumers make significantly more choices this year leading to a significantly better CRP performance by brands- 57 % brands record growing CRPs. Bigger brands find better growth and follow the Golden Rule, brands grow faster by growing penetration Colgate stands at the highest penetrated brand at 88% Surf excel remains marks a consistent CRP growth rate at +20% scoring 1566 mn CRP. 58 brands saw a penetration gain of 1% or more. Leading the category is Ponds at 5.8% followed by Harpic (4.8%), Comfort (4.5%). 1% penetration gain adds an extra 2.9mn shoppers to the brand.  In the foods category Britannia clearly charts out a success story as the 2nd most chosen brand, 7th highest penetrated brand with a household penetration at 67.6%. While Aashirvaad saw a surge with 4% penetration increase and +55% CRP growth.  Within homecare surf excel marks +48% CRP growth while recording +3.4% penetration increase, closely followed by Vim at +44% CRP growth and +3.2% penetration. Dabur comes out strong in the personal care & foods category with +34% CRP growth, making it the 5th most chosen beauty & health brand in India with a 70.0% household penetration.   Impact of Covid-19:   Food & Beverage brands get picked up more often except Parle and Tata due to drop in frequency. For example, Amul is chosen over 100,000 additional times during the COVID months of March-May.  While personal and home care brands drop CRPs Despite CRPs, trip size increases causing top brands to grow volume   “Consumer Reach Points are a great way to measure and rank brands as it is a measure of the number of opportunities a brand has, to interact with a consumer. It is great to see consistent validation for the fact that if you build penetration, frequency and growth follow. This has really been a year of global brands in terms of their higher growth than others. Like these, this year’s report has a lot of interesting nuggets to derive a lot of information and insights on top the behaviour of consumers towards brands in the last year”- K. Ramakrishnan, MD- South Asia, Worldpanel Division, Kantar   Top 10- Brand Footprint Most Chosen Consumer Brands   RANK BRAND CRP(m) 1 Parle 6,079 CRP (mn) +12% 2 Amul 4,632 CRP (mn) +17% 3 Clinic Plus 4,514 CRP (mn) +32% 4 Britannia 4,215 CRP (mn) +29% 5 Ghari 2,438 CRP (mn) +12% 6 Tata 2,212 CRP (mn) +16% 7 Aavin 2,080 CRP (mn) -10% 8 Nandini 2,025 CRP (mn) -2% 9 Colgate 1,868 CRP (mn) +23% 10 Wheel 1,630 CRP (mn) +14%  
IceWarp to host a webinar on ways to integrate work from home & work from office
Jul 11 2020 By Admin
  During these times of Covid-19 pandemic, working from home or working from the office, effective collaboration between teams is a must. IceWarp, a global leader for developing email communication and collaboration solutions in association with S3 Infrateck are hosting a free webinar for its customers on championing the Art of Co-ordination; work from home & work from office effectively. The webinar will be addressed by Pramod Sharda - CEO, IceWarp India & Middle East. The event is expected to be an insightful session on how to co-ordinate routine business processes & achieve optimum teamwork. The attendees can get insights on:   How to reduce the downtime while collaborating What are the right sets of tools to achieve cost-effectiveness in the time of crisis. How to effectively integrate work-from-home with work-from-office   It is a well-known fact that for effective teamwork one needs to focus on organization, team architecture, technology and network. Due to the Covid 19 pandemic, many companies adopted the idea of working from home to combat the economic crisis the country is facing. Many organizations managed to stay afloat by using various collaborative tools to stay connected to the employees as well as their clients. IceWarp keeps on updating the features of its collaboration solution that have been under demand from customers. With continuous improvements of versions addressing key features, the company has recently launched Deep Castle, an end-to-end encrypted software solution that allows real-time collaborative editing and video calling in Beta. S3 Infrateck is a Pune based organization with a highly experienced team of certified IT consultants. The team of consultants of S3 Infotech is highly experienced in the Domain of Complete email solutions, Infrastructure security products, Software licensing , and Hardware storage & services. S3 Infotech is also a partner of IceWarp. The webinar will be held on July 15, 2020, from 4 PM onwards and is expected to be attended by the S3 Infrateck Services’ customers, non IceWarp customers can also join by registering through the mentioned link: http://projects.groupgfr.com/icewarp_page3/
The Marcom Avenue Wins the Digital Marketing Mandate for Breathe Oxi
Jul 11 2020 By Admin
  The Marcom Avenue is a data-driven integrated media and marketing agency appointed to lead the digital marketing mandate for Breathe Oxi, India’s leading fashionable protective masks brand that is helping people stay stylish and safe amidst this pandemic and beyond. Based in Delhi-NCR, Breathe Oxi offers an extensive collection of Facemasks for men, women and kids through its e-commerce portal. The scope of work for The Marcom Avenue will be inclusive of all the types and forms of digital marketing such as Search Engine Optimization, Social Media Marketing, Digital Strategy, Google Ad Campaigns and Website Management. The ideation, planning, curation and execution of Breathe Oxi’s digital marketing campaigns and strategies will be managed from The Marcom Avenue’s Gurugram office.  Ritesh Nair, Co-founder, Breathe Oxi, commented on this new association by saying that the company believes in the innovative and strategic digital approaches of The Marcom Avenue in the digital marketing space. This association is aimed to strengthen our digital abilities, build social engagement and generate leads, taking our brand to the next level. The Marcom Avenue has a keen interest in our brand and business and has demonstrated the same with their preliminary strategies.”    Divanshi Gupta, Director, The Marcom Avenue, on winning the account, said, “Breathe Oxi is an esteemed client that is helping the people of the country stay safe and protected, and it is our utmost honour to have won their digital marketing mandate. The Marcom Avenue team is thrilled to have this opportunity to work for a top-notch brand in this highly saturated market. Our team is motivated to work towards enhancing Breathe Oxi’s communication across digital platforms.”
Airbnb announces the launch of ‘At Home With Airbnb’
Jul 10 2020 By Admin
  Airbnb India today announces the launch of – At Home With Airbnb, a unique set of online experiences that brings together India’s most popular celebrities, artists and influencers. Each experience has been curated keeping in mind the diverse and engaging ways in which guests can connect with people across cultures and hone their skills through the platform. The At Home With Airbnb experiences allow guests to visit the host’s personal spaces to learn their craft in small groups that allow for personal connections and conversations. Building on Airbnb’s global concept of Online Experiences, At Home With Airbnb, will bring together people from across the globe over their shared passions and hobbies. Ranging from work out sessions with celebrity trainer Nam Wook for fitness enthusiasts, to Zero wastage cooking with Sandeep Sreedharan for food fanatics, and learning the art of fashion illustrations from popular designers, Shivan and Naresh, each experience offers the opportunity to learn something new and interesting. “Airbnb’s Online Experiences are an extension of our Experiences platform to foster connections at a time when travelers are unable to do so in real life. We are excited to announce At Home with Airbnb, which offers intimate and engaging virtual experiences curated by well-known Indian personalities across fitness, food, fashion and home décor.  At Home With Airbnb brings together our community in India and all over the world, allowing them to choose from a range of experiences and enjoy these from the comfort of their own homes.” Said Parin Mehta, Regional Director, Experiences APAC. As a unique way to travel, learn and connect with new people, the platform brings together well-known names Sarvesh Shashi, Sanjana Chatlani, Pankaj Balachandran, and Devika Narain among others who will be hosts for these Online Experiences. Through At Home With Airbnb, guests can also learn unique and niche skills such as calligraphy, cocktail making and table designing from experts in their respective fields. Globally acclaimed designers, Shivan and Narresh, will be hosting fashion illustration classes that will take guests through the process of sketching for fashion design, the colour palette and silhouettes – all helping guests visualize the piece of clothing on the fashion runway. Shivan and Narresh celebrated Airbnb’s efforts saying “At Shivan & Narresh, we converge our love for fashion and travel when we experience the world with a local lens and translate it through our inspired collections. Partnering with Airbnb for its online experience helps us cement this belief and exhibit our expertise at a global platform to bring the world closer together, while it matures through a global health crisis. The fashion illustrations experience is to encourage originality and drive ingenuity for guests - straight from the mind to the paper - as they hone their art skills. It is to assist in co-creating a stronger and richer world by soothing its mental and emotional habitat.” Sarvesh Shashi, titled the coolest yogi and the youngest CEO in the yoga and wellness world globally, will be combining his knowledge of ancient Indian martial arts, modern functional training and traditional yoga techniques, to create smooth flowing yoga sessions for guests. Speaking on the collaboration, Sarvesh Shashi said “Our association with Airbnb fits seamlessly into what we stand for, and that’s building a community that’s social, engaged, active and a community that goes on to become the brand’s best advocate. We understand the value our customers hold for us and that’s one of the biggest advantages of this association. We’re excited to see the doors this partnership opens and the many more ways that we can work together.” Using some of Ayurveda’s principles and Yin-Yang as a guiding philosophy, Chef Sandeep Sreedharan shall be taking his guests on a culinary journey of sustainable cooking. With over a decade of experience in his field, Sandeep has successfully built a reputation for introducing a new genre of modern coastal cuisine to India.  Speaking about the collaboration, Sandeep Sreedharan of Mahe said “As a chef I have always believed in delivering distinct flavours and textures keeping things simple and honest. My collaboration with At Home With Airbnb gives me an opportunity to share my expertise with a larger audience that is looking for quick tips to create gourmet experience at home by approaching one ingredient at a time. I look forward to exploring the concepts of zero wastage and minimalistic cooking to produce some stunning yet simple dishes without compromising on taste or health.” Through At Home With Airbnb, guests can also enjoy - An opportunity to become a master in the art of Calligraphy with the founder of The Bombay Lettering Company Sanjana Chatlani Insights into how to make the perfect “kitchen cocktails” using easily available ingredients at home, through a specially curated mixology workshop with Pankaj Balachandran, Brand Ambassador, Monkey Shoulder A work out session from home using only their body weight with celebrity fitness trainer and Under Armour India brand ambassador Nam Wook The art of table settings with celebrity wedding planner and event stylist, Devika Narain Guests can book their spots for these exclusive Experiences for an opportunity to meet and learn from the experts with unprecedented access. Booking opens immediately, and guests can explore a diverse range of Online Experiences here. These Experiences will be hosted on Zoom, and Airbnb has provided Hosts access to Zoom free of charge along with personalized support services for curating, capturing and sharing their online content. For more information, if you are interested in hosting please visit airbnb.com/onlinehost. Sharing the link for images as reference: Link