Sep 20 2021
Spotify has today released its second Singles track from India “Raataan Chill Mix - Spotify Singles”, a fresh version of the popular song from Bollywood film, Shershaah. Written and produced by Tanishk Bagchi, it has been sung by Jubin Nautiyal and this time, independent artist Hanita Bhambri joins him in her first recording for a film song.
“Raataan Lambiyan” has been #1 on Spotify’s India Top 200 charts for 4 weeks now, amassing more than 43 million streams, and making this song an apt choice for Spotify Singles. The easy-listening rendition of the song is likely to appeal to an even wider audience, given the popularity of this genre of music in the country, and beyond.
“It is mindblowing to see how well the original song is doing on Spotify, and I am thrilled to work on another version that’s as melodious, but mellower. I’ve worked with Jubin before and we understand each other’s process of making music, but this was my first time working with an independent artist. Collaborating with Hanita for this Spotify Singles track has been fun because we learned how to bring together the Bollywood and independent music vibe. I hope we are able to reach even more listeners across the world with this one”, said Tanishk Bagchi.
Spotify Singles has been an outlet for artists to express themselves, engage their fans with new content, and connect with new listeners. In the past, the program has brought together artists from different music cultures to create something unique. In June, it debuted in India with the collaboration between DJ Snake and Dhee with “Enjoy Enjaami - Spotify Singles”. As Bollywood music makes a comeback again, the new Singles track from India will blend the unique styles of film and indie music sounds for listeners.
Shershaah’s OST has been breaking records on Spotify since its release on the platform. For the first time, not just one, but two songs - “Raataan Lambiyan” and “Ranjha” - from India, featured on Spotify’s Top 100 Global charts. That's not surprising, given that till recently, both songs were streamed more than a million times every single day since the film was released. On the Spotify India music charts, 4 out of the top 5 songs are from Shershaah. The same songs also made it to Spotify's Viral 50 - Global playlist.
And while a majority of the listening for the OST is coming from India, other countries that are streaming the Shershaah album include the US, UK, Canada, Bangladesh, Australia, Pakistan, Japan, Spain, Ukraine, and Brazil, among others.
More than 50% of listeners on Spotify are streaming the songs through their own music library, including liked songs, algorithmic and personalised playlists, or are listening to another user's playlist. “Raataan Lambiyan” currently features in 500,000+ user playlists, and is the #3 most streamed song of all time for Jubin Nautiyal and Asees Kaur on Spotify. “Ranjha” is in 390,000+ such playlists, and has been streamed over 38 million times, making it Jasleen Royal's most streamed and B Praak's second most streamed song of all time on Spotify.
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