Voot brings the first season of Bigg Boss OTT Kannada with superstar Kichcha Sudeep, starting 6th August!

Aug 02 2022

 

 

 

 

 

Viacom18’s  video-on-demand streaming platform Voot is all set to air the first season of the digital exclusive edition of Bigg Boss OTT Kannada, starting 6th August, exclusively on Voot. Following the overwhelming success of its reality show Bigg Boss OTT Hindi last year, which proved to be a gamechanger in the digital entertainment space, Voot will once again unleash over-the-top entertainment and drama for all its Kannada viewers, starting 6th August 2022. Presented by Vimal and special partner Paytm, Bigg Boss OTT Kannada will have 6 weeks of unprecedented access and engagement. The viewers will get a chance to watch exclusive cuts, round-the-clock content drops, and a fully interactive 24*7 LIVE feed from the house.

The first-ever OTT edition was announced today with a grand press conference in Bengaluru. The power-packed event witnessed the Badshah of the Kannada film industry, Kichcha Sudeep arriving in style! It was a visual treat to watch him announce the show, amidst the fanfare. The event was also graced by ParamHead Kannada cluster, Viacom18Ferzad Palia, Head- SVOD and International Business at Viacom18, and Rishi Negi, CEO Endemol Shine India.

 

Speaking at the launch of Bigg Boss OTT Kannada, Ferzad Palia, Head- SVOD and International Business at Viacom18, said, “With a strategy to create an everyday consumption proposition, we at Voot have successfully built a versatile and immersive digital ecosystem. Our continuous efforts to identify white spaces in the category and pursue regional growth opportunities has helped us to successfully amp up our offerings cutting across genres and formats.

He further added, “Voot’s success with Bigg Boss OTT Hindi proved to be a game-changer in the digital entertainment space and now, with the first edition of Bigg Boss OTT Kannada, we are eager to explore new avenues to create an engaging and interactive experience for our Kannada viewers in a language of their choice. The launch of this iconic format in its Kannada edition on Voot marks our focus on strengthening the digital-first’ strategy and further dials up our existing plans for the market and will continue to drive innovation with our unique formats and storytelling.”

Kichcha Sudeep said, “In this Bigg Boss OTT season, viewers will have the ultimate say on what is happening inside the house. Given that they get to see the contestants 24/7 and control the proceedings, it would change the way contestants play the game. I am excited, as this is happening for the first time.”

“We have got a good mix of contestants. Housemates are relatively young and digital friendly. Tasks are designed keeping this in mind. 24/7 live streaming makes this house a lot more interactive. I am sure that this is going to be an exciting journey from 6 August”, said Param, Business Head, Kannada Cluster, Viacom18.

Speaking on the interactive format, Rishi Negi, CEO, Endemol Shine India, said, “Bigg Boss has always been a marquee show that the nation has loved year on year, no matter the region or season! Bigg Boss is testament to Endemol Shine India’s longstanding successful partnership across the last decade with Viacom18, that has constantly evolved to present the show across varied formats, screens and languages. Now this audience favourite is back in a new avatar in a new interactive version with the maiden digital exclusive edition of Bigg Boss OTT Kannada. We hope that this latest offering also turns out to be a blockbuster entertainer that further leverages our collective reach in the Kannada market.”

Bigg Boss Kannada has amassed great popularity from the crowd in the previous years. With a line-up of interesting participants and its fair share of ups and downs, it has been one of the most popular shows in the reality TV segment.  Promising to be filled with an unlimited dose of drama and entertainment, this soon-to-premier Bigg Boss OTT Kannada edition will take the show’s fandom a notch higher through active viewer engagement while retaining the core essence of India’s most popular reality show.

Get ready to catch the first season of Bigg Boss OTT Kannada on 6th August, from 7 PM onwards- LIVE 24x7 only on VOOT.

 


Trending in ott

Brands

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages
Sep 30 2022 By Admin
           After offering Early Access movie rentals of blockbuster films like K.G.F: Chapter 2, Sarkaru Vaari Paata, Runway 34, among others, Prime Video today announced the release of yet another blockbuster movie as “Early access” movie rental - 777 Charlie. Starring an adorable Labrador dog, in the lead, along with Rakshit Shetty, the movie also stars Sangeetha Sringeri, Raj B. Shetty, Danish Sait and Bobby Simha. Viewers can rent the movie for INR 129 on Prime Video and experience this heart-warming emotional comedy drama from the comfort of their homes. The movie will be available to rent in four languages – Hindi, Tamil, Telugu, and Malayalam in HD quality. In addition to 777 Charlie, viewers can also rent the latest Indian and international movies, as well as titles from a rich catalogue of popular movies (award winners and franchises) from around the world. 777 Charlie is a 2022 adventure comedy-drama film that follows Dharma (Rakshit Shetty) who is stuck in a rut with his negative and lonely lifestyle, spending each day in the comfort of his loneliness. A lively pup named Charlie who is naughty and energetic enters his life and gives him a new perspective. The movie is written and directed by Kiranraj K. and produced by Paramvah Studios. Talking about the movie Rakshit Shetty said, “As an actor, one seldom comes across movies that have the power to touch your heart and leave a permanent mark. 777 Charlie did that for me. The film highlights the pure, unadulterated love between a man and a dog, with no common language to communicate except the need to be nurtured and loved selflessly. This movie, with its comedy and adventures has been loved by all audiences alike and with Prime Video's Movie Rentals, it will continue to weave its magic for audiences all across the country.” Director Kiranraj K. added, “The unique storyline that tells a tale of a man and his connection with his pet in a funny yet emotional way, is something that people understand and identify with. By premiering 777 Charlie on Movie Rentals on Prime Video, in four languages - Hindi, Tamil, Telugu, and Malayalam, we get to take it to a much wider audience. I am certain they too will appreciate the universal language of love showcased in the film.” Movie Rentals on Prime Video feature titles beyond the ones available with Prime Subscription, thereby, increasing selection and choice for customers. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs and Fire TV stick. Customers get a 48-hour window to complete the film once playback is initiated. Customers can start watching the film within 30 days of the transaction date. Watch the trailer here - https://www.youtube.com/watch?v=lzr2PJXeHww
Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!
Sep 27 2022 By Admin
          Prime Video, India’s most loved entertainment hub today announced Varun Dhawan, one of India’s most entertaining actors and also a super-fan and close friend of Prime Video, as the first Prime Bae. As #PrimeBae, Varun Dhawan will not only be the first (‘Before Anyone Else’) to get his hands on all the news and updates on upcoming Prime Video projects but will also ensure the legions of Prime Video fans are the first (‘Before Anyone Else’) to get to know them too! What’s more, audiences will be treated to Varun’s personal, inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden!   Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals & Exclusives. With Prime Bae the brand aims to establish a humorous and tongue-in-cheek connect with the viewers, via Varun Dhawan, who is not only an established movie star, but is known and admired for his down-to-earth and friendly persona. As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about everything Prime Video does Before Anyone Else.   Talking about his new role as Prime Bae, Varun Dhawan said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned J!”   “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times,” said Sushant Sreeram, Head of SVOD Business, Prime Video, India. “We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!”   Varun’s mission to be a #PrimeBae began when his friends started badgering him for the latest scoop on upcoming shows and movies at Prime Video and he realized he really didn’t know much! (watch here: https://bit.ly/3BEc1D3). Having vowed to gain access to these secrets, Varun tried straight-forward methods which expectedly failed, forcing him to use his endearing and lovable personality to gain access to Prime Video’s top-secret information on upcoming series and movies (watch here: https://bit.ly/3C5zVsG). Winning over everyone at Prime Video with his charm, Varun anointed himself as Prime Bae – the first and only source of all the entertaining updates from India’s most loved entertainment hub Before Anyone Else (watch here: https://youtu.be/IXMLS-am8wY).   Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media platforms.   Indian filmmaker and screenwriter, Vasan Bala, who has directed the films said, “Who doesn’t want the inside information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy elevates an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your favourite movies or series! Truly fun and entertaining.”
Optiminastic launches its virtual office Optiverse, strengthens its Metaverse-As-A-Service offering for brands
Sep 20 2022 By Admin
          Digital marketing agency, Optiminastic Media with expertise across Tech based Performance, Content and Influencer marketing services makes an entry into the Metaverse with the launch of its virtual office space, Optiverse. Strengthening its Metaverse As A Service (MaaS) offering for brands across the globe, Optiminastic Media’s Optiverse will play a significant role in providing brands and advertisers a view into the numerous potential marketing opportunities that the Metaverse has to offer. Through Optiverse, Optiminastic Media will enable brands to initiate their metaverse journey, enhance their creative strategies and drive marketing innovation.   Purposefully designed to meet the needs of a burgeoning global digital economy, Optiminastics’ ground-breaking metaverse office Optiverse will enable end users and brand marketeers to create their avatars, engage in office walk-throughs, interact with Optiminastic’s workforce, conduct meetings, etc. Optiverse will help Optiminastic showcase the potential opportunities for brands to engage with consumers in the Metaverse.   Speaking on the development, Akshae Golekar, Founder at Optiminastic Media said, “At Optiminastic, we have been bullish about the potential of the Metaverse. We have been early and keen watchers of Web3 and the Metaverse and believe that it has the opportunity to erase borders when it comes to creative communication. We have been working closely with brands in this domain and the launch of our office, Optiverse reinforces our commitment for the development and growth of MAAS in India and across the globe. We look forward to closely working with India Inc. as they step up their Web3 and Metaverse play while establishing Optiminastic Media as a partner of choice in this field.”
Wiggles engages with 100+ pet influencers for India’s first petfluencer party in association with The Good Creator Co
Sep 20 2022 By Admin
          Wiggles continues to leverage innovative marketing opportunities as a part of its brand-building exercise. Firmly positioned as the only pet care brand in the category with expert-driven strategy, Wiggles continues to make the complexities of animal care simpler and more engaging for pet parents and animal lovers. In a first-of-its-kind initiative, Wiggles collaborated with creator platform The Good Creator Co’s, Co-Founder Malini Agarwal, popularly known as MissMalini to engage with influential pet parents and animal lovers to drive the conversation around the right nutrition for every dog. They hosted Wiggles' maiden Petfluencer Party on September 11 in Mumbai - a fun evening that saw participation from over 100 influencers and celebrities such as Anusha Dandekar, Poonam Pandey, Suchitra Krishnamoorthi, Bandagi Kalra, Lakshya Kapoor and many more came along with their pets.   The campaign kicked off with a contest inviting participants to attend the exclusive by-invite event. The Petfluencer Party hosted an insightful discussion on right nutrition for every dog led by Malini Agarwal with her pet Mylo, Cyrus Broacha, TV Anchor, Comedian, Podcaster and parent to Peter and Mary, Anushka Iyer, Founder and CEO and parent of Wiggles along with Dr. Sanjiv Rajadhyaksha, Medical Director, Wiggles and Tanushree Rakshit, Founder of Pro Paws Academy and animal rights activist. The discussion focused on the confusion dog parents have about food and nutrition, leading to the showcase of their new dog food, EveryDawg.   The afternoon was marked with fun activities like a paw-pup bar, a pet psychic, a cuddle booth, and a stand-up act on the eccentric habits of Indian pet parents by Nitinn R Miranni who attended with his pet Marshall.   On kickstarting an influencer-led awareness campaign, Anushka Iyer, Founder and CEO, Wiggles said, “At Wiggles, we always look for meaningful and exciting ways to keep our pet parent community engaged while creating awareness about responsible pet care. 60% of India’s population comprises GenZ and millennials who want delightful customer experiences and the very best for their pets. Wiggles Petfluencer Party with The Good Creator Co. has enabled us to reach out to these new parents through a medium they love. We hope that through this partnership, we can dispel some myths and confusion about dog nutrition, and build a culture of responsible pet care. Mumbai is just the first of the many we have in store and we look forward to adding value to the pet community and industry at large.”   Malini Agarwal, Founder and Creative Director of MissMalini and Co-founder, The Good Creator Co, said, “I am delighted to host a Creator experience as MissMalini with the Good Creator Co for the launch of Wiggles EveryDawg food. Wiggles has always been a wholesome and positive brand that I trust and being a pet parent myself I know how much I worry about my pup's nutrition from the myriad options out there. I’ve seen Mylo enjoying all his Wiggles goodies. I am super excited to bring together our creator community to connect over our love for our furry friends and create fun and engaging content while educating our guests about proper nutritional care for our fur babies. Opportunities like these allow the creator community to bond and connect in person in ways that are super special and memorable for creators big and small.” Link- https://www.instagram.com/p/CiX7DbRptZJ/?igshid=YmMyMTA2M2Y=  

Digital

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages
Sep 30 2022 By Admin
           After offering Early Access movie rentals of blockbuster films like K.G.F: Chapter 2, Sarkaru Vaari Paata, Runway 34, among others, Prime Video today announced the release of yet another blockbuster movie as “Early access” movie rental - 777 Charlie. Starring an adorable Labrador dog, in the lead, along with Rakshit Shetty, the movie also stars Sangeetha Sringeri, Raj B. Shetty, Danish Sait and Bobby Simha. Viewers can rent the movie for INR 129 on Prime Video and experience this heart-warming emotional comedy drama from the comfort of their homes. The movie will be available to rent in four languages – Hindi, Tamil, Telugu, and Malayalam in HD quality. In addition to 777 Charlie, viewers can also rent the latest Indian and international movies, as well as titles from a rich catalogue of popular movies (award winners and franchises) from around the world. 777 Charlie is a 2022 adventure comedy-drama film that follows Dharma (Rakshit Shetty) who is stuck in a rut with his negative and lonely lifestyle, spending each day in the comfort of his loneliness. A lively pup named Charlie who is naughty and energetic enters his life and gives him a new perspective. The movie is written and directed by Kiranraj K. and produced by Paramvah Studios. Talking about the movie Rakshit Shetty said, “As an actor, one seldom comes across movies that have the power to touch your heart and leave a permanent mark. 777 Charlie did that for me. The film highlights the pure, unadulterated love between a man and a dog, with no common language to communicate except the need to be nurtured and loved selflessly. This movie, with its comedy and adventures has been loved by all audiences alike and with Prime Video's Movie Rentals, it will continue to weave its magic for audiences all across the country.” Director Kiranraj K. added, “The unique storyline that tells a tale of a man and his connection with his pet in a funny yet emotional way, is something that people understand and identify with. By premiering 777 Charlie on Movie Rentals on Prime Video, in four languages - Hindi, Tamil, Telugu, and Malayalam, we get to take it to a much wider audience. I am certain they too will appreciate the universal language of love showcased in the film.” Movie Rentals on Prime Video feature titles beyond the ones available with Prime Subscription, thereby, increasing selection and choice for customers. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs and Fire TV stick. Customers get a 48-hour window to complete the film once playback is initiated. Customers can start watching the film within 30 days of the transaction date. Watch the trailer here - https://www.youtube.com/watch?v=lzr2PJXeHww
Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!
Sep 27 2022 By Admin
          Prime Video, India’s most loved entertainment hub today announced Varun Dhawan, one of India’s most entertaining actors and also a super-fan and close friend of Prime Video, as the first Prime Bae. As #PrimeBae, Varun Dhawan will not only be the first (‘Before Anyone Else’) to get his hands on all the news and updates on upcoming Prime Video projects but will also ensure the legions of Prime Video fans are the first (‘Before Anyone Else’) to get to know them too! What’s more, audiences will be treated to Varun’s personal, inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden!   Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals & Exclusives. With Prime Bae the brand aims to establish a humorous and tongue-in-cheek connect with the viewers, via Varun Dhawan, who is not only an established movie star, but is known and admired for his down-to-earth and friendly persona. As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about everything Prime Video does Before Anyone Else.   Talking about his new role as Prime Bae, Varun Dhawan said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned J!”   “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times,” said Sushant Sreeram, Head of SVOD Business, Prime Video, India. “We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!”   Varun’s mission to be a #PrimeBae began when his friends started badgering him for the latest scoop on upcoming shows and movies at Prime Video and he realized he really didn’t know much! (watch here: https://bit.ly/3BEc1D3). Having vowed to gain access to these secrets, Varun tried straight-forward methods which expectedly failed, forcing him to use his endearing and lovable personality to gain access to Prime Video’s top-secret information on upcoming series and movies (watch here: https://bit.ly/3C5zVsG). Winning over everyone at Prime Video with his charm, Varun anointed himself as Prime Bae – the first and only source of all the entertaining updates from India’s most loved entertainment hub Before Anyone Else (watch here: https://youtu.be/IXMLS-am8wY).   Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media platforms.   Indian filmmaker and screenwriter, Vasan Bala, who has directed the films said, “Who doesn’t want the inside information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy elevates an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your favourite movies or series! Truly fun and entertaining.”
Optiminastic launches its virtual office Optiverse, strengthens its Metaverse-As-A-Service offering for brands
Sep 20 2022 By Admin
          Digital marketing agency, Optiminastic Media with expertise across Tech based Performance, Content and Influencer marketing services makes an entry into the Metaverse with the launch of its virtual office space, Optiverse. Strengthening its Metaverse As A Service (MaaS) offering for brands across the globe, Optiminastic Media’s Optiverse will play a significant role in providing brands and advertisers a view into the numerous potential marketing opportunities that the Metaverse has to offer. Through Optiverse, Optiminastic Media will enable brands to initiate their metaverse journey, enhance their creative strategies and drive marketing innovation.   Purposefully designed to meet the needs of a burgeoning global digital economy, Optiminastics’ ground-breaking metaverse office Optiverse will enable end users and brand marketeers to create their avatars, engage in office walk-throughs, interact with Optiminastic’s workforce, conduct meetings, etc. Optiverse will help Optiminastic showcase the potential opportunities for brands to engage with consumers in the Metaverse.   Speaking on the development, Akshae Golekar, Founder at Optiminastic Media said, “At Optiminastic, we have been bullish about the potential of the Metaverse. We have been early and keen watchers of Web3 and the Metaverse and believe that it has the opportunity to erase borders when it comes to creative communication. We have been working closely with brands in this domain and the launch of our office, Optiverse reinforces our commitment for the development and growth of MAAS in India and across the globe. We look forward to closely working with India Inc. as they step up their Web3 and Metaverse play while establishing Optiminastic Media as a partner of choice in this field.”
Wiggles engages with 100+ pet influencers for India’s first petfluencer party in association with The Good Creator Co
Sep 20 2022 By Admin
          Wiggles continues to leverage innovative marketing opportunities as a part of its brand-building exercise. Firmly positioned as the only pet care brand in the category with expert-driven strategy, Wiggles continues to make the complexities of animal care simpler and more engaging for pet parents and animal lovers. In a first-of-its-kind initiative, Wiggles collaborated with creator platform The Good Creator Co’s, Co-Founder Malini Agarwal, popularly known as MissMalini to engage with influential pet parents and animal lovers to drive the conversation around the right nutrition for every dog. They hosted Wiggles' maiden Petfluencer Party on September 11 in Mumbai - a fun evening that saw participation from over 100 influencers and celebrities such as Anusha Dandekar, Poonam Pandey, Suchitra Krishnamoorthi, Bandagi Kalra, Lakshya Kapoor and many more came along with their pets.   The campaign kicked off with a contest inviting participants to attend the exclusive by-invite event. The Petfluencer Party hosted an insightful discussion on right nutrition for every dog led by Malini Agarwal with her pet Mylo, Cyrus Broacha, TV Anchor, Comedian, Podcaster and parent to Peter and Mary, Anushka Iyer, Founder and CEO and parent of Wiggles along with Dr. Sanjiv Rajadhyaksha, Medical Director, Wiggles and Tanushree Rakshit, Founder of Pro Paws Academy and animal rights activist. The discussion focused on the confusion dog parents have about food and nutrition, leading to the showcase of their new dog food, EveryDawg.   The afternoon was marked with fun activities like a paw-pup bar, a pet psychic, a cuddle booth, and a stand-up act on the eccentric habits of Indian pet parents by Nitinn R Miranni who attended with his pet Marshall.   On kickstarting an influencer-led awareness campaign, Anushka Iyer, Founder and CEO, Wiggles said, “At Wiggles, we always look for meaningful and exciting ways to keep our pet parent community engaged while creating awareness about responsible pet care. 60% of India’s population comprises GenZ and millennials who want delightful customer experiences and the very best for their pets. Wiggles Petfluencer Party with The Good Creator Co. has enabled us to reach out to these new parents through a medium they love. We hope that through this partnership, we can dispel some myths and confusion about dog nutrition, and build a culture of responsible pet care. Mumbai is just the first of the many we have in store and we look forward to adding value to the pet community and industry at large.”   Malini Agarwal, Founder and Creative Director of MissMalini and Co-founder, The Good Creator Co, said, “I am delighted to host a Creator experience as MissMalini with the Good Creator Co for the launch of Wiggles EveryDawg food. Wiggles has always been a wholesome and positive brand that I trust and being a pet parent myself I know how much I worry about my pup's nutrition from the myriad options out there. I’ve seen Mylo enjoying all his Wiggles goodies. I am super excited to bring together our creator community to connect over our love for our furry friends and create fun and engaging content while educating our guests about proper nutritional care for our fur babies. Opportunities like these allow the creator community to bond and connect in person in ways that are super special and memorable for creators big and small.” Link- https://www.instagram.com/p/CiX7DbRptZJ/?igshid=YmMyMTA2M2Y=  

News

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages
Sep 30 2022 By Admin
           After offering Early Access movie rentals of blockbuster films like K.G.F: Chapter 2, Sarkaru Vaari Paata, Runway 34, among others, Prime Video today announced the release of yet another blockbuster movie as “Early access” movie rental - 777 Charlie. Starring an adorable Labrador dog, in the lead, along with Rakshit Shetty, the movie also stars Sangeetha Sringeri, Raj B. Shetty, Danish Sait and Bobby Simha. Viewers can rent the movie for INR 129 on Prime Video and experience this heart-warming emotional comedy drama from the comfort of their homes. The movie will be available to rent in four languages – Hindi, Tamil, Telugu, and Malayalam in HD quality. In addition to 777 Charlie, viewers can also rent the latest Indian and international movies, as well as titles from a rich catalogue of popular movies (award winners and franchises) from around the world. 777 Charlie is a 2022 adventure comedy-drama film that follows Dharma (Rakshit Shetty) who is stuck in a rut with his negative and lonely lifestyle, spending each day in the comfort of his loneliness. A lively pup named Charlie who is naughty and energetic enters his life and gives him a new perspective. The movie is written and directed by Kiranraj K. and produced by Paramvah Studios. Talking about the movie Rakshit Shetty said, “As an actor, one seldom comes across movies that have the power to touch your heart and leave a permanent mark. 777 Charlie did that for me. The film highlights the pure, unadulterated love between a man and a dog, with no common language to communicate except the need to be nurtured and loved selflessly. This movie, with its comedy and adventures has been loved by all audiences alike and with Prime Video's Movie Rentals, it will continue to weave its magic for audiences all across the country.” Director Kiranraj K. added, “The unique storyline that tells a tale of a man and his connection with his pet in a funny yet emotional way, is something that people understand and identify with. By premiering 777 Charlie on Movie Rentals on Prime Video, in four languages - Hindi, Tamil, Telugu, and Malayalam, we get to take it to a much wider audience. I am certain they too will appreciate the universal language of love showcased in the film.” Movie Rentals on Prime Video feature titles beyond the ones available with Prime Subscription, thereby, increasing selection and choice for customers. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs and Fire TV stick. Customers get a 48-hour window to complete the film once playback is initiated. Customers can start watching the film within 30 days of the transaction date. Watch the trailer here - https://www.youtube.com/watch?v=lzr2PJXeHww
Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!
Sep 27 2022 By Admin
          Prime Video, India’s most loved entertainment hub today announced Varun Dhawan, one of India’s most entertaining actors and also a super-fan and close friend of Prime Video, as the first Prime Bae. As #PrimeBae, Varun Dhawan will not only be the first (‘Before Anyone Else’) to get his hands on all the news and updates on upcoming Prime Video projects but will also ensure the legions of Prime Video fans are the first (‘Before Anyone Else’) to get to know them too! What’s more, audiences will be treated to Varun’s personal, inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden!   Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals & Exclusives. With Prime Bae the brand aims to establish a humorous and tongue-in-cheek connect with the viewers, via Varun Dhawan, who is not only an established movie star, but is known and admired for his down-to-earth and friendly persona. As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about everything Prime Video does Before Anyone Else.   Talking about his new role as Prime Bae, Varun Dhawan said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned J!”   “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times,” said Sushant Sreeram, Head of SVOD Business, Prime Video, India. “We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!”   Varun’s mission to be a #PrimeBae began when his friends started badgering him for the latest scoop on upcoming shows and movies at Prime Video and he realized he really didn’t know much! (watch here: https://bit.ly/3BEc1D3). Having vowed to gain access to these secrets, Varun tried straight-forward methods which expectedly failed, forcing him to use his endearing and lovable personality to gain access to Prime Video’s top-secret information on upcoming series and movies (watch here: https://bit.ly/3C5zVsG). Winning over everyone at Prime Video with his charm, Varun anointed himself as Prime Bae – the first and only source of all the entertaining updates from India’s most loved entertainment hub Before Anyone Else (watch here: https://youtu.be/IXMLS-am8wY).   Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media platforms.   Indian filmmaker and screenwriter, Vasan Bala, who has directed the films said, “Who doesn’t want the inside information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy elevates an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your favourite movies or series! Truly fun and entertaining.”
Optiminastic launches its virtual office Optiverse, strengthens its Metaverse-As-A-Service offering for brands
Sep 20 2022 By Admin
          Digital marketing agency, Optiminastic Media with expertise across Tech based Performance, Content and Influencer marketing services makes an entry into the Metaverse with the launch of its virtual office space, Optiverse. Strengthening its Metaverse As A Service (MaaS) offering for brands across the globe, Optiminastic Media’s Optiverse will play a significant role in providing brands and advertisers a view into the numerous potential marketing opportunities that the Metaverse has to offer. Through Optiverse, Optiminastic Media will enable brands to initiate their metaverse journey, enhance their creative strategies and drive marketing innovation.   Purposefully designed to meet the needs of a burgeoning global digital economy, Optiminastics’ ground-breaking metaverse office Optiverse will enable end users and brand marketeers to create their avatars, engage in office walk-throughs, interact with Optiminastic’s workforce, conduct meetings, etc. Optiverse will help Optiminastic showcase the potential opportunities for brands to engage with consumers in the Metaverse.   Speaking on the development, Akshae Golekar, Founder at Optiminastic Media said, “At Optiminastic, we have been bullish about the potential of the Metaverse. We have been early and keen watchers of Web3 and the Metaverse and believe that it has the opportunity to erase borders when it comes to creative communication. We have been working closely with brands in this domain and the launch of our office, Optiverse reinforces our commitment for the development and growth of MAAS in India and across the globe. We look forward to closely working with India Inc. as they step up their Web3 and Metaverse play while establishing Optiminastic Media as a partner of choice in this field.”
Wiggles engages with 100+ pet influencers for India’s first petfluencer party in association with The Good Creator Co
Sep 20 2022 By Admin
          Wiggles continues to leverage innovative marketing opportunities as a part of its brand-building exercise. Firmly positioned as the only pet care brand in the category with expert-driven strategy, Wiggles continues to make the complexities of animal care simpler and more engaging for pet parents and animal lovers. In a first-of-its-kind initiative, Wiggles collaborated with creator platform The Good Creator Co’s, Co-Founder Malini Agarwal, popularly known as MissMalini to engage with influential pet parents and animal lovers to drive the conversation around the right nutrition for every dog. They hosted Wiggles' maiden Petfluencer Party on September 11 in Mumbai - a fun evening that saw participation from over 100 influencers and celebrities such as Anusha Dandekar, Poonam Pandey, Suchitra Krishnamoorthi, Bandagi Kalra, Lakshya Kapoor and many more came along with their pets.   The campaign kicked off with a contest inviting participants to attend the exclusive by-invite event. The Petfluencer Party hosted an insightful discussion on right nutrition for every dog led by Malini Agarwal with her pet Mylo, Cyrus Broacha, TV Anchor, Comedian, Podcaster and parent to Peter and Mary, Anushka Iyer, Founder and CEO and parent of Wiggles along with Dr. Sanjiv Rajadhyaksha, Medical Director, Wiggles and Tanushree Rakshit, Founder of Pro Paws Academy and animal rights activist. The discussion focused on the confusion dog parents have about food and nutrition, leading to the showcase of their new dog food, EveryDawg.   The afternoon was marked with fun activities like a paw-pup bar, a pet psychic, a cuddle booth, and a stand-up act on the eccentric habits of Indian pet parents by Nitinn R Miranni who attended with his pet Marshall.   On kickstarting an influencer-led awareness campaign, Anushka Iyer, Founder and CEO, Wiggles said, “At Wiggles, we always look for meaningful and exciting ways to keep our pet parent community engaged while creating awareness about responsible pet care. 60% of India’s population comprises GenZ and millennials who want delightful customer experiences and the very best for their pets. Wiggles Petfluencer Party with The Good Creator Co. has enabled us to reach out to these new parents through a medium they love. We hope that through this partnership, we can dispel some myths and confusion about dog nutrition, and build a culture of responsible pet care. Mumbai is just the first of the many we have in store and we look forward to adding value to the pet community and industry at large.”   Malini Agarwal, Founder and Creative Director of MissMalini and Co-founder, The Good Creator Co, said, “I am delighted to host a Creator experience as MissMalini with the Good Creator Co for the launch of Wiggles EveryDawg food. Wiggles has always been a wholesome and positive brand that I trust and being a pet parent myself I know how much I worry about my pup's nutrition from the myriad options out there. I’ve seen Mylo enjoying all his Wiggles goodies. I am super excited to bring together our creator community to connect over our love for our furry friends and create fun and engaging content while educating our guests about proper nutritional care for our fur babies. Opportunities like these allow the creator community to bond and connect in person in ways that are super special and memorable for creators big and small.” Link- https://www.instagram.com/p/CiX7DbRptZJ/?igshid=YmMyMTA2M2Y=  

TV

MTV India announces Realme ‘MTV Hustle 2.0’, the second season of India’s ultimate rap battleground
Aug 30 2022 By Admin
          After the phenomenal success of season 1,MTV India is once again all set to hunt for new rap sounds with the latest season of India’s ultimate rap battleground, Realme ‘MTV Hustle 2.0’. Co-powered by Wild Stone new classic range and produced by Fremantle, the latest season of India’s first-ever rap reality television show will pit 16 of the country’s most unique rap voices, in 10 power-packed weeks. Featuring global artist and rap supremo Badshah as the judge, with eminent Indian rap trendsetters and pioneers EPR, King, Dino James and Dee MC as Squad Bosses, Realme ‘MTV Hustle 2.0’ will heighten the stakes with double the competition and unmatched fierceness, starting September 03, every Saturday and Sunday at 7 pm on MTV India and Voot. Promising to be a superlative phenomenon for music lovers, rap enthusiasts, and entertainment buffs, the second season of India’s genre-defining and avant-garde reality television show will be an intense and demanding challenge for 16 fresh voices of India’s rap-scene, who will fight hard for the coveted mantle. The judge of this season, international rap star Badshah, will look for the best of the lot. Eminent Indian rappers and Squad Bosses King, Dee MC, Dino James, and EPR will hone and transform raw talent, hand-picked from across the country. With their signature styles, flair and experience, they will equip their protégés and coach them through the mentoring journey to become industry-ready professionals. The show’s format also elevates the magnitude of the competition, wherein Badshah and the four Squad Bosses will groom and judge the contestants based on their talent, performance, meter, technique, musicality, and storytelling. Viewers will also get a chance to be a part of the journey to root for their favorite performer through public voting on the VOOT app and watch out for the ‘Squad of the Week’ and ‘Performer of the Week’ as the show progresses. On bringing back the show for its second season, Anshul Ailawadi, Head – Youth, Music, and English entertainment, said, “MTV Hustle 2.0 is an ode to India’s rap scene – it puts the spotlight on undiscovered talent and celebrates an artform that is amongst the youth’s foremost passion points. This season goes deeper into the country to offer tomorrow’s hip-hop icons their biggest canvas, today.” Suchita Shah, Head, Content Originals at MTV, said, “It’s bigger and fiercer this season! Realme MTV Hustle 2.0 is all about discovering untapped rap talent to the fore, and bringing their unique stories to viewers and music-lovers across the nation. That fire and passion which drives rap music in all its glorious diversity, is what makes the concept tick. The latest season elevates the rap battleground like never before, with the new format, judge and squad bosses!" Commenting on the second season of the reality television show, Aradhana Bhola, Managing Director, Fremantle India said, “Bringing under the radar talent into the limelight is something we are passionate about at Fremantle. And when the stage is an iconic youth platform, unfolding the magic of rap music and inspiring life stories with the uber talented Badshah in the house, the excitement of MTV Hustle 2.0 becomes palpable.” Tao, Marketing Head, realme India, said, “We are happy to collaborate with MTV India, a channel which caters to the demands of young audiences in the entertainment industry. The second season of MTV Hustle is certainly an opportunity for young music enthusiasts to explore possibilities for them and showcase their talent. Moreover, it aligns with our vision of giving more and highlights participants’ dare to leap attitude among young users. The strategic partnership highlights realme’s commitment to providing high-quality tech-lifestyle products and deep integration towards music.” Realme MTV Hustle 2.0 is all geared up to present the nation’s most promising new rap sensations, their phenomenal original compositions, and a storm of rap battles, drama, and entertainment! ~Realme ‘MTV Hustle 2.0’, co-powered by Wild Stone new classic range, premieres on September 3, airing thereafter every Saturday and Sunday, at 7 pm! ~  
Zee News announces 21-day contest Gyaan Bhi Inaam Bhi
Aug 22 2022 By Admin
        Zee News – most coveted and trusted news channel, announced its new campaign “Gyan Bhi Inaam Bhi” contest in order to provide a comprehensive contest experience to its viewers, which commenced on 14th August.   The contest is a part of Zee Media's efforts to adopt new ways to engage with the viewers and signify the growing popularity of news consumption. The national channel is posting questions throughout the day till 8:00 p.m., on zee news channel. The interested participants can answer by sending an SMS with the message "ZN, space, option (A/B)" to "57575".    The campaign has an integrated 360-degree marketing approach, leveraging multiple touchpoints for optimising reach and consumer engagement. The campaign is live across all ZMCL channels as well as multiple external Hindi GEC & movie channels. More than 20 Digital properties have been targeted and heavy promotions on trade with Print Ads, Radio, and OOH are planned.   Speaking about the ongoing contest, Joy Chakraborthy, Chief Business Officer, ZMCL, said, "We, at Zee Media, with a monthly reach of 500 million population spread across the nation, have always believed in the philosophy of engaging with the viewers & interacting with them. The Zee News campaign Gyaan Bhi, Inaam Bhi, is aimed at the same direction. I am looking forward to witnessing a large number of participants for this upcoming contest."   Expressing similar sentiments, Anindya Khare, Marketing Head, Zee Media, said, “Gyan bhi Inaam Bhi is an ideal campaign to connect with the audience and gratify them. In adopting such an innovative approach, we are coming out with a campaign which is not only limited to our target audience but also touching base with different age groups through relevant information dissemination.”  
COLORS presents an unconventional love story of an autorickshaw driver and enterpreneur with ‘Saavi Ki Savaari’
Aug 19 2022 By Admin
        Saavi is self-reliant, optimistic, street-smart, and the sole bread winner of her family while Nityam is a self-made businessman, witty, fiercely ambitious, and a doting son. She drives an auto-rickshaw to make ends meet, he is a successful entrepreneur and a youth icon. Their paths are different yet they are bound together by a strong karmic connection and COLORS upcoming romantic drama Saavi Ki Savaari chronicles their lives. Making her debut on television with the show will be Samridhii Shukla essaying the role of Saavi while  popular actor Farman Haider will be seen playing Nityam’s character. Produced by Dashami Creations, ‘Saavi Ki Savaari’ will premiere on 22nd August and air every Monday to Friday at 6.30 pm, only on COLORS.   Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 says, “At COLORS, we always aim to break the clutter and portray empowering characters through our stories. Saavi Ki Savaari brings to life a heartwarming love story of a girl Saavi who  is an autorickshaw driver. As she goes along, she finds her footing, encounters love and breaks many biases.  We are certain that Saavi's aspirational and endearing  journey will hit the right chord and enthrall our viewers.”   Breaking stigmas around gender-labeled professions, Saavi becomes the first female auto-rickshaw driver from Ujjain, who enjoys driving and earning her living without feeling any sense of embarrassment about her profession. In unexpected circumstances, Saavi meets Nityam, a workaholic businessman who is highly ambitious and temperamental. He is extremely focused on building his business empire and wants to marry a woman who can match up to his intellect and help him achieve his goals. Destiny plays its part and binds these contrasting souls with the string of love. What will happen when two people belonging to two different strata of society come together?   Ninad Vaidya, Producer, Dashami Creations says, “We are excited to associate with COLORS for the first time with a never seen before concept- the heart touching love story ‘Saavi Ki Savari’. With this show we hope to break the gender stereotypes and showcase that no job is menial. It’s not how much you earn, but your commitment to your work and ethics you follow define how far one walks on the journey of fulfilment. The show will not only highlight the hardships of Saavi, but it will also narrate a beautiful love story of Saavi and Nityam. We are eagerly waiting for the viewers to enjoy the show on 22nd August.”   On playing the titular role of Saavi, Samridhii Shukla says, “I’m thrilled to make my television debut with such an uncoventional character like Saavi.  She is a self-made girl who faces all her challenges with a smile and takes pride in driving an auto-rickshaw to support her family. With evolving times, women today are breaking the stereotypes by stepping into challenging roles, and hence I am certain that viewers will relate to Saavi and her beautiful story. I am grateful to be a part of the COLORS family and looking forward to this exciting new journey.”   Portraying Nityam’s character, Farman Haider says, “Nityam is a suave businessman, who has a charming personality. He is a headstrong person who always chases his goals and only confides in his mother. This show will trace an interesting contrast between him and Saavi who are destined to meet and discover love together. Samridhii aka Saavi is a vivacious and extremely passionate actor to work with, I am already having a great time working with her on this show! We hope our show will bring a smile to everyone’s faces as we begin this wonderful journey.”   Watch ‘Saavi Ki Savaari’ every Monday to Friday starting 22nd August at 6.30 pm, only on COLORS!
QYOU Media India gears up to launch a new gaming digital channel, Q GAMEX in September 2022
Aug 04 2022 By Admin
          Strengthening its footprint across the country with uniquely positioned channels, India’s youngest and fastest-growing entertainment network, QYOU Media India continues to offer differentiated content to its new and existing viewers. Following the success of its recently launched digital channels, ‘The Q Kahaniyan’ and ‘The Q Comedistaan’, QYOU Media India further gears up to announce the launch of ‘Q GAMEX’, a 24x7 gaming digital channel. Launching in September 2022, the channel aims to target young Indian gamers across connected TV and digital platforms. With an aim to reach out to digitally savvy young Indian adults between the age group of 18 to 35 years, Q GAMEX will stream gameplay matches and battlegrounds while taking the viewers through some interesting insights on console/gaming equipment, unboxing experiences, tips, and tricks and much more. Banking on the burgeoning popularity surrounding online gaming, QYOU Media India, through Q GAMEX aims to expand its viewership base by providing brands and advertisers an opportunity to drive value. The launch of Q GAMEX for the connected TV audience is a part of a growing effort to capitalize on a business that is already experiencing tremendous growth worldwide and in India specifically. Speaking on the announcement of its upcoming gaming digital channel, Krishna Menon, Chief Operating Officer, QYOU Media India, said, “At QYOU Media India, our unique and socially connected content style is in alignment with what this audience is looking for. The Indian online gaming industry has steadily grown to become a leading market across the globe. With the launch of ‘Q GAMEX’, we aim to cater to the young gaming enthusiasts and become a leading provider of multi-genre channels to audiences who are rapidly adopting connected TV as a primary destination for entertainment purposes. We are delighted to add ‘Q GAMEX’ to our existing portfolio of brands and look forward to developing Q GAMEX as a pioneer in gaming content across digital platforms.” According to an analysis by KPMG, India is set to become one of the world’s leading markets in the gaming industry where it is expected to cross 450 million online gamers in 2023, second only to China. Growing steadily over the last five years, it is expected to treble in value and reach an overall value of $5 billion by 2025 driven by a rapidly growing younger population with higher disposable income. With the total number of online gamers growing from 360 million in 2020 to 390 million in 2021, analysts expect steep growth in the sector. Leveraging content from a wide array of top social influencers and digital content creators, QYOU Media India so far has launched The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan. The upcoming digital channel Q GAMEX targets the rapidly growing community of online and mobile gamers and will mark the launch of QYOU Media India’s fifth channel.  

Agencies

Infectious Advertising ropes in Anil Jayachandran as Chief Strategy Officer
Aug 29 2022 By Admin
        Infectious Advertising,  has bolstered its strategic chops by hiring Anil Jayachandran as its Chief Strategy Officer.  Anil has spent nearly a quarter of a century working across geographies and is regarded as an expert in markets as diverse as North Africa, the Middle East and Asia. From Egypt to Malaysia, he has worked across functions - marketing, advertising, research, and strategy - with global players like Burnett, JWT, Unilever, Lintas, O&M, McCann, and Omnicom. In spite of all the globe-trotting, the place where Anil likes living in most is his head. An intellectual first, Anil is also a coffee farmer, an accomplished painter, and a psytrance producer.  In his last job, Anil headed Communications Planning for Omnicom, Malaysia.    Speaking on this development, Nisha Singhania and Ramanuj Shastry, Directors and Co-Founders of Infectious Advertising said, “We are delighted with Anil’s arrival. The more we know the consumer, the sharper our work gets. Anil’s here to help push the envelope in strategic thinking so that our work gets even more infectious.”   
TheSmallBigIdea bags Integrated Digital Marketing mandate including e-commerce for Sandu Pharmaceuticals
Aug 25 2022 By Admin
          TheSmallBigIdea, has been appointed as the digital strategic partner for  pharmacy and medical care platforms, Sandu Pharmaceuticals. Given, the agency’s expertise and content-driven approach across categories, the 360-degree digital mandate win will leverage TheSmallBigIdea as the go-to digital strategic partner. Speaking about the win, Manish Solanki, COO and Co-Founder, TheSmallBigIdea, said, “Ayurveda has always been a part of the Indian way of life and we are happy to be part of the digital journey of Sandu’s 123-year-old legacy. With the evolution of the healthcare and wellness sector, it is a great opportunity for us to bring to light Sandu Pharmaceuticals and the rich herbal products it offers. As part of the mandate, our task at hand is to create compelling Digital first stories on Social to help prospects understand and sample our products at the same time build a robust marketplace and e-commerce platform that engages and converts those prospects into loyal customers. Through this association, our endeavour would be to deliver result-oriented strategies across multiple platforms.” Commenting on awarding the mandate to TheSmallBigIdea, Shashank Sandu, Director, Sandu Pharmaceuticals, said, “We are extremely happy and excited to associate with a reputed agency like TheSmallBigIdea for our 360-degree brand communication and are confident that this association will help us build our brand presence digitally and strengthen it offline as well. TheSmallBigIdea’s data-driven insights and content-driven approach make them the perfect partner to manage our mandate. We are excited to have them on board and look forward to a fulfilling digital journey to deepen the engagement with our customers.” As a part of the mandate, the agency will be responsible for driving the next wave of growth and expansion and taking the brand on a journey of digital transformation. Along with managing social media platforms, crafting integrated digital creative strategies for the brand, and developing their e-commerce business, TSBI Studios the agency’s Video Creation arm as a starter to the mandate, conceptualized and made 4 brand films and launched them digitally. Sandu Keshita Hair Oil- https://youtu.be/a056A_p5PJI Sandu Acivin- https://youtu.be/g3zeAfLEeww Sandu Hemocleen- https://youtu.be/yK-Te8ceD64 Sandu Vasa Cough Syrup- https://youtu.be/VUmMV7fGbZc  
Concept PR Wins Communication Mandate for HOUM Technology
Aug 09 2022 By Admin
          Concept PR, integrated communications and public relations consultancy firm secured a mandate to provide PR and brand communication support to HOUM Technology, a tech start-up that provides a private online space (digital home) for netizens worldwide. Houm is a category-creating global consumer internet product at the convergence of Web 3.0, Private Communication and Data Monetization. It lets each consumer build and own a private place (digital home) on the internet—with a personal domain—that no other person, system or bot (including Houm Technology) can access; enabling the creation of a completely decentralized ecosystem. “Concept PR was the only agency who could show what Houm should do from a marketing perspective. Their Technology & Startups team impressed us with their belief in our Web 3.0 Product and the understanding of the tech industry at large. I look forward to this partnership and the journey ahead,” said Mr. Bijaei Jayaraj, CEO, Houm Technology Private Limited. The PR mandate for Houm Technology Private Limited includes strategic communications and crisis management.  
Anand Chakravarthy Set to Join Omnicom Media Group India as its Chief Growth Officer
Jul 27 2022 By Admin
        Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its new Chief Growth Officer.  Anand is set to use his strategic foresight and over two decades of rich industry experience to create new opportunities for growth and play an instrumental role in shaping OMG India’s future trajectory. He will report to Kartik Sharma, Group CEO of OMG India.  With over 24 years of experience in the media and advertising industry and having worked with many reputable businesses, all of which witnessed exponential growth under his guidance, Anand has a deep well of knowledge to draw from. In his previous roles, he has led many profitable businesses, including during his leadership stints at Essence Global, Wavemaker and Reliance Broadcast Network. With experience in Marketing, Advertising, Media and Entrepreneurship, Anand's strength lies in his ability to formulate crucial strategies that help businesses scale up and become sustainable in an extremely competitive market. Across his repertoire of experience, he has worked with Global and Indian brands, including several leading D2C brands in India.   Speaking on his appointment, Kartik Sharma, CEO of Omnicom Media Group India, said, “I am delighted to welcome Anand on board. His extensive knowledge, values-based leadership style and commitment to delivering results will undoubtedly be a great asset to our business going forward. His work speaks for itself and shows that he has the propensity to lead and help companies capitalize on new growth opportunities in an emerging market.”   Anand Chakravarthy said, “I am thrilled to be a part of OMG India and getting the opportunity to work with Kartik and his leadership team, for whom I have immense respect. OMG is recognized globally for its thought leadership and building future forward capabilities - a critical need in the industry today. Working in this ecosystem with this team and leveraging these capabilities to help brands evolve without any limitations is a fantastic opportunity. I look forward to fully committing to OMG’s vision and pushing the boundaries of innovation & growth.”