Nobel Hygiene grants PR mandate to Nucleus PR & creative communication duties to The Womb

Feb 21 2020

Nobel Hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult (Friends) and baby diapers (Teddyy & Snuggy) has partnered with Nucleus PR and The Womb for creative communications. 

Nucleus PR's other clients include MediaCom, Zolostays and Royal Brothers. 

The Womb is an independent innovations and communications company, started by Navin Talreja and Kawal Shoor. The Womb works with clients like Saregama India, Vini Cosmetics, Asus India, Cipla Health, Godrej Tyson, IGP.com, Sunny cooking oil, Nobel Hygiene, Mahindra, Puro Wellness and Axis Mutual Fund. 

Commenting on the new partnerships, Kartik Johari, Vice President, Nobel Hygiene, said, “With our aggressive expansion and clear market leadership, it is important that we ramp up our communication accordingly. We are happy to have Nucleus PR and The Womb on board. The expertise and domain depth that each one of them brings to the table will help us reach our set objective and help us communicate our vision in the market. We look forward to a successful collaboration with both our communication partners.”

Tarunjeet Rattan, Managing Partner, Nucleus PR said, “Keeping in mind Nobel Hygiene’s vision and business objectives, we aim to leverage PR in a strategic manner. We will help create an overall reputation for the brand while at the same time create awareness about larger issues like incontinence and elder care within the target audience. Smart use of PR with a distinctive and aggressive approach will achieve impactful results that the brand aspires for.” 

Navin Talreja, Managing Partner, The Womb, said: “We have been a strategic and creative partner to Nobel Hygiene for about a year now. Most part of the year has been spent in getting different aspects of the business and brand ready for long term sustained growth. And now we go to market in many exciting ways." 


Trending in pr

Agencies

EsselWorld Bird Park’s ‘Nature, Nurtured’ campaign will leave you eggstatic
Oct 20 2020 By Admin
     Launched in April 2019, EsselWorld Bird Park is India’s first interactive bird park, spread across more than 2 acres of green spaces, hosting more than 500 species of volant, terrestrial and aquatic birds from across the world. With a tropical rain forest theme, it has always endeavoured to conserve and educate people about avian fauna, while also providing a safe habitat to many keystone bird species. EsselWorld Bird Park’s latest social media campaign titled ‘Nature, nurtured’, launched in the backdrop of the pandemic, has resulted in the birds feeling increasingly at home, reverting to their normal natural instincts and behaviour, proof of which lies in the sudden surge in nesting and egg-laying activity.   Joining the new baby birdie clan are Cockatoos, Golden Pheasants, Monk Parakeets and Cockatiels. Interestingly, the Cape Barren Geese were the first terrestrial birds in the park to have babies through natural breeding and have been breeding every winter season since then at the same place and in the same nest. However, the Zebra Doves breed round the year and have now grown by 70-80% of their population in the Park.   Commenting on this Mr. Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd. said, "We are glad to welcome the little birdies in our Park and we hope the other bird species present heretoo extend their families feeling it at home. Mindful of the importance of bird conservation, our Bird Handlers take utmost care of the birds and preserve their habitat in a natural and eco-sensitive manner in a carefully designed and propositioned environment."
HiveMinds, A Madison World Unit appoints Aparna Vengurlekar as Vice President Sales
Oct 20 2020 By Admin
    HiveMinds, the specialist Digital Unit of Madison World has announced the appointment of Aparna Vengurlekar as Vice President Sales. She will be based out of Mumbai.    Aparna, comes with 20 years of sales experience in media houses like Star India, Turner International, Hindustan Times and Times Network. Prior to joining HiveMinds, Aparna was the National Sales Head at Outlook Publishing Pvt. Ltd (Outlook Traveller).   Commenting on her new role Aparna Vengurlekar, Vice President Sales, HiveMinds said, “I want to be a part of this big digital success story in Indian Media, HiveMinds has an enterprising team that has turned around business for both startups as well as large digital-first brands and in the process grown itself manyfold. I am excited to be joining this reputed Madison World Unit to lead their aggressive expansion in India, UAE and South East Asia.”   Jyothirmayee JT, Founder & CEO, HiveMinds said, “With the global economy on the mend, we’re seeing consistent growth for all our clients be it large brands like Domino’s, BigBasket, Saffola Fittify, Titan Sonata or startups like Mobiwik, Instapay, and ShopUp. Aparna’s vast experience in TV and Print media will help us service clients who are now consistently increasing share of digital in their marketing budgets.”   Sam Balsara, Chairman, Madison World commented, “HiveMinds has adopted the Madison World values well and has grown phenomenally in the last few years including the current Covid year. I welcome Aparna to the leadership team at HiveMinds. With a strong media background, she will be able to consolidate and widen HiveMinds’ client base across Fintech, Edu-tech, FMCG and auto sectors.”   HiveMinds is a Bengaluru based full service digital marketing Company and consultancy with specialization in search, display and programmatic buying. The agency also provides social media management, creative content, digital PR, analytics and strategic consulting. The company owns unique technology, tools and data analytics methodologies that enables it to deliver outstanding results to its clients. The Company works with clients such as Domino’s, Nivea, Big Basket, Cure.fit, Mobikwik and many others. HiveMinds is a unit of Madison World which through its 11 companies served last year, as many as 500 advertisers.  
Nucleus PR bags the mandate for Vidal Health
Oct 19 2020 By Admin
  Vidal Health is a leading player in the healthcare segment. Be it employees of large corporates, SME’s or Individual customers Vidal Health’s customer centricity has been setting new benchmarks. They have carried the same unwavering commitment to deliver outstanding service to citizens across India covered by Ayushman Bharat-PMJAY and State health policies. Apart from being India’s most preferred TPA (third party administrator) with over 3 million lives managed with 10,000+ hospitals and 20,000+ OP clinics they bag a 60% share of State and Central Govt policy implementation. Their provider network partnerships extend to Asia, Europe and North America. Within India they have offices and staff presence across 800 cities in 310 districts. Their 2000+ strong team spread across 3 countries prioritizes customer satisfaction. They aim to deliver this via quick and easy access to high quality health care in a cost-effective manner with speed, efficiency, and care. Nucleus PR handles clients across MNCs, SMEs and start-ups. Their strategic approach towards PR enables clients to leverage PR towards meeting their business goals. Their range of services includes overall reputation management, crisis communication and editorial services, among others. The company has prestigious clients like Zolo, MediaCom, Nobel Hygiene and Tonic Worldwide on its roster. Commenting on the win, Tarunjeet Rattan, Managing Partner, Nucleus PR, said, “Since the last two decades Vidal Health has been driven by its vision of facilitating healthcare access to millions of Health Insurance customers. Using legions of trained professionals and cutting-edge technology they have been raising the bar on customer satisfaction. We are committed to their vision and look forward to creating a strong brand image for the company and working with legends in the industry.”   Commenting on the association, Girish Rao, Chairman & Managing Director, Vidal Health, said, “We needed a strategic communication approach that was driven by innovative ideas via a self-motivated team that echoed our passion and ideology. Nucleus PR imbibed these qualities for us. With them as our PR partners, we are confident of carving out a strong brand reputation for our company. They bring in a unique combination of expertise from their experience in healthcare, start-ups, and technology, merging them to create smart strategic ideas driven by data driven insights.”
GreyAtom Awards Digital Marketing Duties to Chimp&z Inc
Oct 19 2020 By Admin
      Chimp&z Inc, the flagship marketing agency from the house of Merge Infinity Global, won the creative and media planning mandate for GreyAtom, an EdTech company specializing in emerging technology courses. As per the mandate, the agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand. It will be rendering digital communication and creative design solutions to enhance the brand’s performance marketing.   Launched in 2017, GreyAtom is an EdTech startup by Shweta Doshi, Mitul Thakkar, and Mayuresh Shilotri. It facilitates hands-on coding experience, mentorship, and access to a huge peer community, with a boot camp-style immersive learning program for emerging technology, machine learning, and artificial intelligence.   Commenting on the win, Angad Singh Manchanda, Co-Founder and CEO, Chimp&z Inc said, “We are excited to partner with a thriving EdTech startup-like GreyAtom and to help scale it. We will employ tailor-made practices across the data and content front, along with our constantly evolving marketing techniques for the best results. Our association focuses more on the business of things and how to use digital to grow the business for GreyAtom.”     Mayuresh Shilotri, Co-founder, GreyAtom said, “Chimp&z Inc’s approach is deeply rooted in data-led planning that creates scope for brands to customize consumer experiences. And that is what will help us reach the right audience, at the right time! We look forward to establishing this new partnership with the agency to further our brand’s reach and promote growth in this competitive industry.”

Brands

EsselWorld Bird Park’s ‘Nature, Nurtured’ campaign will leave you eggstatic
Oct 20 2020 By Admin
     Launched in April 2019, EsselWorld Bird Park is India’s first interactive bird park, spread across more than 2 acres of green spaces, hosting more than 500 species of volant, terrestrial and aquatic birds from across the world. With a tropical rain forest theme, it has always endeavoured to conserve and educate people about avian fauna, while also providing a safe habitat to many keystone bird species. EsselWorld Bird Park’s latest social media campaign titled ‘Nature, nurtured’, launched in the backdrop of the pandemic, has resulted in the birds feeling increasingly at home, reverting to their normal natural instincts and behaviour, proof of which lies in the sudden surge in nesting and egg-laying activity.   Joining the new baby birdie clan are Cockatoos, Golden Pheasants, Monk Parakeets and Cockatiels. Interestingly, the Cape Barren Geese were the first terrestrial birds in the park to have babies through natural breeding and have been breeding every winter season since then at the same place and in the same nest. However, the Zebra Doves breed round the year and have now grown by 70-80% of their population in the Park.   Commenting on this Mr. Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd. said, "We are glad to welcome the little birdies in our Park and we hope the other bird species present heretoo extend their families feeling it at home. Mindful of the importance of bird conservation, our Bird Handlers take utmost care of the birds and preserve their habitat in a natural and eco-sensitive manner in a carefully designed and propositioned environment."
NTPC Dadri striving to become the cleanest coal fired plant of India
Oct 20 2020 By Admin
        NTPC Dadri is striving to become the cleanest coal fired plant in the country and is complying with all the CPCB guidelines on emissions.   All the emission parameters are being monitored online and transmitted to Central Pollution Control Board (CPCB) on real time basis. Flue gas emissions and Particulate matter are well within the CPCB norms with high efficiency ESP in service in all the 4 nos. 210 MW & 2 nos. 490 MW units.   For SOx reduction, Dry Sorbent Injection (DSI) system has been installed in 210 MW units for the first time in the country with technology from UCC, USA and now all the four units are meeting emission norms. FGD system is in advanced stage of implementation in 490 MW units by BHEL with technology from Mitsubishi Power Works, Japan.   All the 210 MW units were already compliant to NOx emission norms. In 490 MW units, SOFA (Separated Overfire Air) system has been installed and all the units now comply with the norms for NOx.   NTPC Dadri has also pioneered co-firing of Biomass pellets along with coal in the boilers. The pellets are made of husk or agro-residue which would have been burnt otherwise in the fields increasing the pollution in NCR region. More than 8000 Tons of pellets have been fired in the boilers of NTPC Dadri, which is equivalent to almost 4000 acres of farm fire avoided.   NTPC Dadri has set new benchmarks in Water consumption, going beyond compliances, by implementing Zero liquid discharge system, and Rain water harvesting system.
Honda commences all India dispatches of HIGHNESS - CB350
Oct 20 2020 By Admin
  Honda Motorcycle & Scooter India Pvt Ltd today announced the commencement of dispatches of H’ness CB350 in India. Celebrating the roll-out of H’ness-CB350, a special line-off ceremony was conducted at Honda’s manufacturing plant at Manesar (Haryana).   Mr. V. Sridhar (Senior Director, Purchase, Honda Motorcycle & Scooter India Pvt Ltd), Mr. Atsushi Ogata (Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd) and Mr. Ichiro Shimokawa (Chief Production Officer & Director - Production Planning & Control, Honda Motorcycle & Scooter India Pvt Ltd) (In the picture from left to right).     Globally unveiled in September this year, H’ness-CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio in India. Available in six colors across two variants – DLX & DLX Pro, H’ness-CB350 is priced attractively starting from Rs.1.85 lac (ex-showroom, Gurugram).
Home category dominates Diwali Sales on Snapdeal
Oct 20 2020 By Admin
        The trends from the Snapdeal’s “Kum Mein Dum” Diwali sale are mirroring how Diwali is different from previous years.   Reflecting how closely the lives of users revolve around their homes, the sale in the home products category has grown by 30% over last year. With this, it has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal.   The growth in the home category is propelled by popular products like kitchen appliances (food processors, kitchen tools, pressure cookers etc), kitchenware for storage & serving, bed & bath linen, home decor, home cleaning equipment, LED lights, and winter gear including comforters & blankets etc.   Sellers in the home category have seen a multi-fold increase in order volumes being received by them  - the top 1000 sellers in the category have seen volumes grow between 3-4 times as compared to pre-sale days.   In the run-up to Diwali, Snapdeal had expanded the selection in this category by onboarding new sellers, especially manufacturers who are now selling directly online. These include popular products like water purifiers, choppers & blenders, steel & copper utensils, crockery items, bedsheets, quilts geysers etc.   The other category that has seen sharp growth this season is the fitness category, which has grown by 45% over last year. This includes personal equipment like gym essentials, including tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengthener, weighing machines, etc. Sports equipment like badminton sets, cricket sets, skates, cycles for kids & adults are other popular items. The growth in this category is also supported by prices of many products being nearly 25% cheaper than last year’s prices - a lot of it driven by offline sellers listing their products online this year to account for lower volumes in offline channels.   While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is increased spending on kidswear in the festive season with ethnic wear like Boy’s Kurta-Pyjama sets, Girl’s Lehenga Choli sets, and top & bottom sets for infants being the top picks. Kurtis & Sarees for women, fashion jewelry, watches, sweatshirts, and casual shoes are other gainers in the festive season.   Other popular picks in Snapdeal’s Diwali sale are men’s & women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased.   On the 4th day of Snapdeal’s sale, it had received orders from 3717 towns & cities across India, which accounts for nearly 92% of the 4000 towns & cities in the country. The sale concludes on 20th October ‘20.

Digital

EsselWorld Bird Park’s ‘Nature, Nurtured’ campaign will leave you eggstatic
Oct 20 2020 By Admin
     Launched in April 2019, EsselWorld Bird Park is India’s first interactive bird park, spread across more than 2 acres of green spaces, hosting more than 500 species of volant, terrestrial and aquatic birds from across the world. With a tropical rain forest theme, it has always endeavoured to conserve and educate people about avian fauna, while also providing a safe habitat to many keystone bird species. EsselWorld Bird Park’s latest social media campaign titled ‘Nature, nurtured’, launched in the backdrop of the pandemic, has resulted in the birds feeling increasingly at home, reverting to their normal natural instincts and behaviour, proof of which lies in the sudden surge in nesting and egg-laying activity.   Joining the new baby birdie clan are Cockatoos, Golden Pheasants, Monk Parakeets and Cockatiels. Interestingly, the Cape Barren Geese were the first terrestrial birds in the park to have babies through natural breeding and have been breeding every winter season since then at the same place and in the same nest. However, the Zebra Doves breed round the year and have now grown by 70-80% of their population in the Park.   Commenting on this Mr. Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd. said, "We are glad to welcome the little birdies in our Park and we hope the other bird species present heretoo extend their families feeling it at home. Mindful of the importance of bird conservation, our Bird Handlers take utmost care of the birds and preserve their habitat in a natural and eco-sensitive manner in a carefully designed and propositioned environment."
NTPC Dadri striving to become the cleanest coal fired plant of India
Oct 20 2020 By Admin
        NTPC Dadri is striving to become the cleanest coal fired plant in the country and is complying with all the CPCB guidelines on emissions.   All the emission parameters are being monitored online and transmitted to Central Pollution Control Board (CPCB) on real time basis. Flue gas emissions and Particulate matter are well within the CPCB norms with high efficiency ESP in service in all the 4 nos. 210 MW & 2 nos. 490 MW units.   For SOx reduction, Dry Sorbent Injection (DSI) system has been installed in 210 MW units for the first time in the country with technology from UCC, USA and now all the four units are meeting emission norms. FGD system is in advanced stage of implementation in 490 MW units by BHEL with technology from Mitsubishi Power Works, Japan.   All the 210 MW units were already compliant to NOx emission norms. In 490 MW units, SOFA (Separated Overfire Air) system has been installed and all the units now comply with the norms for NOx.   NTPC Dadri has also pioneered co-firing of Biomass pellets along with coal in the boilers. The pellets are made of husk or agro-residue which would have been burnt otherwise in the fields increasing the pollution in NCR region. More than 8000 Tons of pellets have been fired in the boilers of NTPC Dadri, which is equivalent to almost 4000 acres of farm fire avoided.   NTPC Dadri has set new benchmarks in Water consumption, going beyond compliances, by implementing Zero liquid discharge system, and Rain water harvesting system.
Honda commences all India dispatches of HIGHNESS - CB350
Oct 20 2020 By Admin
  Honda Motorcycle & Scooter India Pvt Ltd today announced the commencement of dispatches of H’ness CB350 in India. Celebrating the roll-out of H’ness-CB350, a special line-off ceremony was conducted at Honda’s manufacturing plant at Manesar (Haryana).   Mr. V. Sridhar (Senior Director, Purchase, Honda Motorcycle & Scooter India Pvt Ltd), Mr. Atsushi Ogata (Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd) and Mr. Ichiro Shimokawa (Chief Production Officer & Director - Production Planning & Control, Honda Motorcycle & Scooter India Pvt Ltd) (In the picture from left to right).     Globally unveiled in September this year, H’ness-CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio in India. Available in six colors across two variants – DLX & DLX Pro, H’ness-CB350 is priced attractively starting from Rs.1.85 lac (ex-showroom, Gurugram).
Home category dominates Diwali Sales on Snapdeal
Oct 20 2020 By Admin
        The trends from the Snapdeal’s “Kum Mein Dum” Diwali sale are mirroring how Diwali is different from previous years.   Reflecting how closely the lives of users revolve around their homes, the sale in the home products category has grown by 30% over last year. With this, it has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal.   The growth in the home category is propelled by popular products like kitchen appliances (food processors, kitchen tools, pressure cookers etc), kitchenware for storage & serving, bed & bath linen, home decor, home cleaning equipment, LED lights, and winter gear including comforters & blankets etc.   Sellers in the home category have seen a multi-fold increase in order volumes being received by them  - the top 1000 sellers in the category have seen volumes grow between 3-4 times as compared to pre-sale days.   In the run-up to Diwali, Snapdeal had expanded the selection in this category by onboarding new sellers, especially manufacturers who are now selling directly online. These include popular products like water purifiers, choppers & blenders, steel & copper utensils, crockery items, bedsheets, quilts geysers etc.   The other category that has seen sharp growth this season is the fitness category, which has grown by 45% over last year. This includes personal equipment like gym essentials, including tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengthener, weighing machines, etc. Sports equipment like badminton sets, cricket sets, skates, cycles for kids & adults are other popular items. The growth in this category is also supported by prices of many products being nearly 25% cheaper than last year’s prices - a lot of it driven by offline sellers listing their products online this year to account for lower volumes in offline channels.   While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is increased spending on kidswear in the festive season with ethnic wear like Boy’s Kurta-Pyjama sets, Girl’s Lehenga Choli sets, and top & bottom sets for infants being the top picks. Kurtis & Sarees for women, fashion jewelry, watches, sweatshirts, and casual shoes are other gainers in the festive season.   Other popular picks in Snapdeal’s Diwali sale are men’s & women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased.   On the 4th day of Snapdeal’s sale, it had received orders from 3717 towns & cities across India, which accounts for nearly 92% of the 4000 towns & cities in the country. The sale concludes on 20th October ‘20.

News

EsselWorld Bird Park’s ‘Nature, Nurtured’ campaign will leave you eggstatic
Oct 20 2020 By Admin
     Launched in April 2019, EsselWorld Bird Park is India’s first interactive bird park, spread across more than 2 acres of green spaces, hosting more than 500 species of volant, terrestrial and aquatic birds from across the world. With a tropical rain forest theme, it has always endeavoured to conserve and educate people about avian fauna, while also providing a safe habitat to many keystone bird species. EsselWorld Bird Park’s latest social media campaign titled ‘Nature, nurtured’, launched in the backdrop of the pandemic, has resulted in the birds feeling increasingly at home, reverting to their normal natural instincts and behaviour, proof of which lies in the sudden surge in nesting and egg-laying activity.   Joining the new baby birdie clan are Cockatoos, Golden Pheasants, Monk Parakeets and Cockatiels. Interestingly, the Cape Barren Geese were the first terrestrial birds in the park to have babies through natural breeding and have been breeding every winter season since then at the same place and in the same nest. However, the Zebra Doves breed round the year and have now grown by 70-80% of their population in the Park.   Commenting on this Mr. Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd. said, "We are glad to welcome the little birdies in our Park and we hope the other bird species present heretoo extend their families feeling it at home. Mindful of the importance of bird conservation, our Bird Handlers take utmost care of the birds and preserve their habitat in a natural and eco-sensitive manner in a carefully designed and propositioned environment."
NTPC Dadri striving to become the cleanest coal fired plant of India
Oct 20 2020 By Admin
        NTPC Dadri is striving to become the cleanest coal fired plant in the country and is complying with all the CPCB guidelines on emissions.   All the emission parameters are being monitored online and transmitted to Central Pollution Control Board (CPCB) on real time basis. Flue gas emissions and Particulate matter are well within the CPCB norms with high efficiency ESP in service in all the 4 nos. 210 MW & 2 nos. 490 MW units.   For SOx reduction, Dry Sorbent Injection (DSI) system has been installed in 210 MW units for the first time in the country with technology from UCC, USA and now all the four units are meeting emission norms. FGD system is in advanced stage of implementation in 490 MW units by BHEL with technology from Mitsubishi Power Works, Japan.   All the 210 MW units were already compliant to NOx emission norms. In 490 MW units, SOFA (Separated Overfire Air) system has been installed and all the units now comply with the norms for NOx.   NTPC Dadri has also pioneered co-firing of Biomass pellets along with coal in the boilers. The pellets are made of husk or agro-residue which would have been burnt otherwise in the fields increasing the pollution in NCR region. More than 8000 Tons of pellets have been fired in the boilers of NTPC Dadri, which is equivalent to almost 4000 acres of farm fire avoided.   NTPC Dadri has set new benchmarks in Water consumption, going beyond compliances, by implementing Zero liquid discharge system, and Rain water harvesting system.
Honda commences all India dispatches of HIGHNESS - CB350
Oct 20 2020 By Admin
  Honda Motorcycle & Scooter India Pvt Ltd today announced the commencement of dispatches of H’ness CB350 in India. Celebrating the roll-out of H’ness-CB350, a special line-off ceremony was conducted at Honda’s manufacturing plant at Manesar (Haryana).   Mr. V. Sridhar (Senior Director, Purchase, Honda Motorcycle & Scooter India Pvt Ltd), Mr. Atsushi Ogata (Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd) and Mr. Ichiro Shimokawa (Chief Production Officer & Director - Production Planning & Control, Honda Motorcycle & Scooter India Pvt Ltd) (In the picture from left to right).     Globally unveiled in September this year, H’ness-CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio in India. Available in six colors across two variants – DLX & DLX Pro, H’ness-CB350 is priced attractively starting from Rs.1.85 lac (ex-showroom, Gurugram).
Home category dominates Diwali Sales on Snapdeal
Oct 20 2020 By Admin
        The trends from the Snapdeal’s “Kum Mein Dum” Diwali sale are mirroring how Diwali is different from previous years.   Reflecting how closely the lives of users revolve around their homes, the sale in the home products category has grown by 30% over last year. With this, it has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal.   The growth in the home category is propelled by popular products like kitchen appliances (food processors, kitchen tools, pressure cookers etc), kitchenware for storage & serving, bed & bath linen, home decor, home cleaning equipment, LED lights, and winter gear including comforters & blankets etc.   Sellers in the home category have seen a multi-fold increase in order volumes being received by them  - the top 1000 sellers in the category have seen volumes grow between 3-4 times as compared to pre-sale days.   In the run-up to Diwali, Snapdeal had expanded the selection in this category by onboarding new sellers, especially manufacturers who are now selling directly online. These include popular products like water purifiers, choppers & blenders, steel & copper utensils, crockery items, bedsheets, quilts geysers etc.   The other category that has seen sharp growth this season is the fitness category, which has grown by 45% over last year. This includes personal equipment like gym essentials, including tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengthener, weighing machines, etc. Sports equipment like badminton sets, cricket sets, skates, cycles for kids & adults are other popular items. The growth in this category is also supported by prices of many products being nearly 25% cheaper than last year’s prices - a lot of it driven by offline sellers listing their products online this year to account for lower volumes in offline channels.   While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is increased spending on kidswear in the festive season with ethnic wear like Boy’s Kurta-Pyjama sets, Girl’s Lehenga Choli sets, and top & bottom sets for infants being the top picks. Kurtis & Sarees for women, fashion jewelry, watches, sweatshirts, and casual shoes are other gainers in the festive season.   Other popular picks in Snapdeal’s Diwali sale are men’s & women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased.   On the 4th day of Snapdeal’s sale, it had received orders from 3717 towns & cities across India, which accounts for nearly 92% of the 4000 towns & cities in the country. The sale concludes on 20th October ‘20.

Knowledge Centre

Residential markets of Mumbai, Navi Mumbai and Thane witnessing positive demand growth, reveals Magicbricks PropIndex report
Oct 20 2020 By Admin
  With the COVID-19 crisis underlining the importance of owning a house, the Mumbai Metropolitan Region (MMR) comprising the residential markets of Mumbai, Thane and Navi Mumbai witnessed positive demand growth with prices remaining largely stable possibly on the back of the government’s decision to cut the stamp duty, reports the latest Magicbricks PropIndex Report for the July-September 2020 quarter. The report suggests that Mumbai witnessed a significant increase of around 52% in searches for residential homes in July-September quarter that had in fact decreased by around 37% in the April-June period of 2020. Showing a clear shift towards slightly bigger homes, property searches in Mumbai for mid-sized homes including 2BHK and 3BHK surpassed the 1BHK configuration, with the share of 1BHK shrinking from 44% (Jan-March) to 37% (April-June), and now to 36% (July-September). In Navi Mumbai, online searches for houses grew 43% in the quarter ending September 2020, against a decline of 55% in the Apr-June 2020 quarter even though majority of the developers resisted any significant price correction or discounts on account of the economic slowdown. The reduction in stamp duty to 3% (from 6% earlier) could be one of the influential drivers for this demand growth. Similar to most other markets in MMR, developers in Navi Mumbai also focused on completing ongoing projects rather than launching new projects amid a financial crunch. Like other MMR markets, Thane also saw demand improving due to improving infrastructure and connectivity to Mumbai. With searches growing to the tune of 44% QoQ during the July-Sept quarter 2020, against a 33% dip in April-June, Thane continued to be one of the most favoured real estate destinations in the MMR region. Thane also witnessed marginal price growth of 1% in July-Sept, following a decline of 0.6% in April-June. Commenting on the PropIndex report, Sudhir Pai, CEO, Magicbricks, said, “The next 6-8 months are crucial for the revival of residential sector. The onset of the pandemic and the ensuing lockdown have changed consumer preferences. Today, the shift is towards affordability as home buyers have reduced their budget but they haven’t changed their preference in terms of BHK or size. With the festive season just around the corner, we are witnessing a sharp recovery in demand and prices have remained stable for the July-September quarter. This augurs well for the industry and we hope consumers’ buying sentiment will continue to improve and translate into transactions in the coming quarters.” It is interesting to note that in Mumbai, as per Magicbricks data, market dynamics are enhanced in the July-Sept quarter vs. April-June quarter with demand almost in line with the supply across all price brackets. Now, as serious buyer enquiries are rising, developers can convert this demand into transactions by fulfilling the buyers’ requirements. Magicbricks data also showed an increase in demand for localities priced between Rs,10,000-20,000 persqft such as Andheri, Goregaon, Malad,  Kandivali, Borivali, Kurla, Powai and Bandra ascribing to the growing IT/ITeS and other commercial presence surrounding these. Another good news for affordable housing segment: The Exclusion Plan cleared in Sept 2020 would allow residential development on around 9,150 acres of land earlier marked as No Development Zone in the suburbs. This would result in an influx of affordable housing units in areas such as Dindoshi, Malad, Charkop, Vikhroli, Nahur,and Mulund. Further, the lowering of Repo rates to 4% in May 2020 from 5.15% in Feb 2020 resulted in cheaper home loans, providing more purchasing power to buy larger homes or homes within the city limits.
Empowering Women through skills contribute to the GDP: Experts at ASSOCHAM’s ‘Wisdom Series’
Oct 20 2020 By Admin
    The Associated Chambers of Commerce and Industry of India (ASSOCHAM), one of the apex trade associations of India in association with ITC Sunfeast concluded the fourth edition of its Wisdom Series lecture titled ‘Role of Women Entrepreneurs’ on the theme of ‘Aatmanirbhar Bharat - Vocal for Local – Moving towards Self-Reliant India’. The event saw an expert panel consisting of Ms Ritu Beri, Fashion Designer, Dr. Blossom Kochhar, Chairperson, Blossom Kochhar Group of companies and Ms. Seema Jindal Jajodia, Founder, Nourish Organics hold an insightful discussion on building successful entrepreneurial grounds to boost and encourage women participation in building an Aatmanirbhar Bharat.   The panellists at large deliberated on how to promote local MSMEs and industries to achieve a self-reliant India in an engaging webinar. Emphasizing the need for skilling and continuous knowledge upgradation across the country to reach this goal, Dr. Blossom Kochhar, Chairperson, Blossom Kochhar Group of companies said, “Every woman needs to be empowered and the best way to do it is skilling. Skill them to become entrepreneurs. I too started from a little place, they can start anywhere, it does not even have to be a town. During COVID times, I figured that they need not rent an entire place, they can also get a big space together and then work. It is an easy and empowering way. We have to realise that when you empower a woman you also help her to contribute to the GDP of the country as she gets to provide for her family.”   Further elaborating on the topic, Dr. Kochhar spoke on boosting rural female entrepreneurship through co-operatives. “There is a lot of scope for them in wellness and they can also get into manufacturing of incense sticks, soaps, candles and others. You can form them into small co-operatives or collectives to start manufacturing items like these and then finding a buyer for the product so that the product is exposed to the outside world. The way to boost them is to help them start on their own.”   Mr. Anil Rajput, Chairman, FMCG Council on Brand Promotion & Brand Protection, ASSOCHAM, highlighting the importance of women entrepreneurs in achieving Hon’ble Prime Minister’s clarion call of Vocal for Local said, “India currently has 48.04% female population compared to 51.96% of male population. Thus, it is critical for national objectives to have active and robust participation of women in all sectors. This will chart development for the country that is both inclusive as well as far reaching. While societal mindsets have historically served as impediments to women’s success, but social thinking is now evolving to view women in roles outside the home. Increasingly, women are shattering the glass ceiling and emerging victorious in their endeavours. The wide spectrum of women entrepreneurs in a leadership or impactful position stand testimony to this.”   Ms. Seema Jindal Jajodia, Founder, Nourish Organics laying out the blueprint for female entrepreneurial mindsets in terms of coming across the right product or service to create said, “Think in terms of what does my family, friends and the people around me need and try to match your passion with those needs, then you have a winner on your hand. It is also crucial to believe in your product. You must believe that you have a truly great product and once people discover it, they will never leave it. They will stick to your brand and like what you are providing to them.”   She also added that for entrepreneurs just starting on their journey, having a parallel funding in the forms of a job or other source of income can help to keep them funded till they can start earning from their start-up.   The panellists of path-breaking entrepreneurs also shared the experiences and the obstacles they faced in their journey from a start-up to an established business. Ms Ritu Beri, Fashion Designer, shared how she worked to launch a fashion label at a time when India was yet to witness the birth of a fashion industry. “Thirty years ago, when I launched myself as a designer, it was a challenge, there was nothing I could look at like a map or inspiration. There was no fashion industry then in India, people were not so conscious about their daily dressing, they used to only dress for weddings and occasions. So, it was both easy and difficult at the same time for me.”   The expert speakers while sharing nuggets of their success stories also mentioned how Make In India is slowly shaping up in India and has steadily changed sourcing of raw materials for some businesses. Dr. Kochhar mentioned how initially lavender for her aromatherapy products had to be imported from France as they were not produced in India, however, now her raw resources are majorly received from various corners of the country and the final product exported. Ms. Jajodia also added that her first batch of products was completely made from raw materials sourced from abroad as back then organic food materials existed only for rice and dal. But that has now changed as more and more ingredients have been brought under organic farming in India.   However, the panellists agreed that for the country’s produce to meet global standards, quality products need to be delivered on time while maintaining competitive pricing at home as Indians continue to be price conscious buyers.   
The Great Economic Reboot for India in 2020
Oct 18 2020 By Admin
  Laqshya Media Group’s most recent report talks about how India shows resilience even in the face of great calamity.  As always, the Indian economy was able to turn around and saw positive growth in the months of August and September onwards. The highest monthly GST collection since the beginning of the lockdown was in September (₹95,480 crores), which was 4% higher than in the same month last year and 10.4% higher than August. The monthly tax revenue for August 2020 crossed the tax revenue of August 2019, the first time this has happened in 2020. The total Tax Revenues of the Government have been steadily climbing from 30% in April and May to nearly 70% of YTD 2019 by August, touching Rs. 2.84 lakh crores YTD in 2020. The sales of passenger vehicles have improved by 35% since last year’s and 37% since previous months. 13% more vehicles were dispatched In September as compared to the same time last year. According to Retailers Association of India’s last business survey report the retail market has been improving at a steady pace compared to the same time last year. UPI transactions are up: the growth rate of digital payments volume is predicted to be 37% by 2022, surpassing expectation of 31%. FADA also reported continued good sales for passenger vehicles and tractors. Passenger vehicles surpassed last years sales in September.   Nielsen India reported that FMCG sales have returned to almost normal post lockdown because of the rural market. According to IHS Markit India Manufacturing Purchasing Managers’ Index (PMI), Manufacturing activity finally showed growth after a 4-month long contraction and September readings surpassed January 2020 due to increased orders and production. The Wholesale Price Index (WPI) finally turned positive in August by 0.16% for the first time since March as compared to the previous year, same time. A rise in CPI since April suggests growth in the same. The lowest it was this year was in March (147.8) and the highest so far being August (154.7).  The Core Agricultural sector recorded a positive growth in the first quarter of this financial year at 3.4% GVA. Food grain production for 2020-21 is targeted at 6.35 million tonnes, higher than the previous year’s Total Food Production. Average Lead data for India’s Freight Traffic was reported at 557km in Aug 2020. Net Tonne Kilometers data for India’s Freight Traffic was 52,688.000 km mn in Aug 2020. Delhi Airport showed a good rise with 13,200 flights in September. There were 9790 and 6550 flights in Bangalore and Hyderabad, respectively. Correspondingly, Petroleum Planning and Analysis Cell recorded a recovery in the market demand for petroleum products. The rise in demand is seen for Coal and Power Supply as well. According to the data given by the controller general of accounts, Ministry of Finance, against the budgeted Loan disbursement of ₹31,763 crore, Rs. 15,178 crores have been disbursed. There was an overall credit disbursement coming up to ₹1,13,713.15 crore into 24,70,312 MSME accounts, by 24 private banks, 31 non-banking financial companies, and 12 public sector banks. ₹62,025.79 crore into 21,28,010 MSME accounts being of Public sector banks and ₹51,687.36 crore into 3,42,302 MSMEs by share of private banks and NBFCs. The report by BetterPlace, says that the demands for Blue Collar workers which was at its lowest during May is slowly returning back to normal. While Tier 2 & 3 cities like Gurgaon, Noida, Hyderabad and Pune are out of stress, cities like Bangalore, Chennai, Kolkata, Delhi and Mumbai are still under stress with 70-80% back to normal work force demands.     Sai Nagesh, Chief Strategy Officer, Laqshya Media Group says: “Indian economy has weathered many a storm time and again and each time has emerged victorious from the turbulence with great resoluteness. The affirmative nature of this emergence is what makes us have faith in the Indian Economy and its future. This report is a proof of how India is fighting one of the greatest economic setbacks since the Independence and is slowly but steadily recovering ground. Given the positive indicators so far, we do hope that the pace towards a near total  recovery of the Economy will only accelerate ”      
Back to pause audience estimates (ratings) of news channels
Oct 15 2020 By Admin
     In the light of the recent developments, BARC Board has proposed that it’s Technical Committee (Tech Comm) review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the  potential attempts of infiltrating the panel homes. This exercise would cover all Hindi, Regional, English News and Business News channels with immediate effect.     Therefore, starting with the ‘News Genre’, BARC will cease publishing the weekly individual ratings for all news channels during the exercise. This exercise is expected to take around 8-12 weeks including validation and testing under the supervision of BARCs Tech Comm. BARC will continue to release weekly audience estimates for the genre of news by state and language.    Explaining the need for this move, Punit Goenka, Chairman of BARC India Board said, “Given the most recent developments, the BARC Board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness”.   Says Sunil Lulla, CEO, BARC India, “We at BARC take our role in truthfully and faithfully reporting ‘What India Watches’ with the greatest sense of responsibility and work with integrity to ensure that our audience estimates (ratings) remain true to their purpose”. He added, “besides augmenting current protocols and benchmarking them with global standards, BARC is actively exploring several options to discourage unlawful inducement of its panel home viewers and further strengthening its Code of Conduct to Address Viewership Malpractice”.