Nobel Hygiene grants PR mandate to Nucleus PR & creative communication duties to The Womb

Feb 21 2020

Nobel Hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult (Friends) and baby diapers (Teddyy & Snuggy) has partnered with Nucleus PR and The Womb for creative communications. 

Nucleus PR's other clients include MediaCom, Zolostays and Royal Brothers. 

The Womb is an independent innovations and communications company, started by Navin Talreja and Kawal Shoor. The Womb works with clients like Saregama India, Vini Cosmetics, Asus India, Cipla Health, Godrej Tyson, IGP.com, Sunny cooking oil, Nobel Hygiene, Mahindra, Puro Wellness and Axis Mutual Fund. 

Commenting on the new partnerships, Kartik Johari, Vice President, Nobel Hygiene, said, “With our aggressive expansion and clear market leadership, it is important that we ramp up our communication accordingly. We are happy to have Nucleus PR and The Womb on board. The expertise and domain depth that each one of them brings to the table will help us reach our set objective and help us communicate our vision in the market. We look forward to a successful collaboration with both our communication partners.”

Tarunjeet Rattan, Managing Partner, Nucleus PR said, “Keeping in mind Nobel Hygiene’s vision and business objectives, we aim to leverage PR in a strategic manner. We will help create an overall reputation for the brand while at the same time create awareness about larger issues like incontinence and elder care within the target audience. Smart use of PR with a distinctive and aggressive approach will achieve impactful results that the brand aspires for.” 

Navin Talreja, Managing Partner, The Womb, said: “We have been a strategic and creative partner to Nobel Hygiene for about a year now. Most part of the year has been spent in getting different aspects of the business and brand ready for long term sustained growth. And now we go to market in many exciting ways." 


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Brands

OnMobile Reports First Quarter Fiscal 2021 Results
Aug 13 2020 By Admin
  OnMobile Global Limited (“OnMobile”) today announced the results for 1st Quarter FY21 ended June 30, 2020. Cost optimization and lower spend resulted in Earnings Before Interest, Tax and Depreciation (EBITDA) growing from INR 12.0 crores in Q4 to INR 19.8 crores in Q1, witnessing a growth of 64.7% QoQ and 4 times YoY.  Q1 FY21 Highlights:  • Acquired 25% equity stake in AI powered visual retention leader Rob0. This  investment reaffirms the importance of OnMobile's strategy to become a leader in  mobile gaming market.  • Revenue remains stable QoQ and grew by 5.3% YoY, despite Covid-19 outbreak  impacting global economy.  • Our rationalization efforts continue to yield savings with a 6.3% reduction QoQ in  manpower costs with an exit headcount of 697.  • EBITDA grew by 64.7% QoQ and 4 times YoY, to INR 19.8 crores with the margin  of 14.0% in the quarter aided by cost optimization and lower spend.  • PBT at INR 19.3 crores for Q1FY21 as compared to INR 23.5 crores in Q4FY20.  Excluding one-time exceptional items during last quarter of INR 8.2 crores, PBT  grew by 26.2% on QoQ basis. Also, PBT grew over 5 times on YoY basis.  • DSO reduced to 137 days in Q1FY21 from 144 days in Q4FY20.  • Cash stood at INR 265.9 crores. This is after Rob0 investment of INR 5.42 crores  and Buyback of INR 6.52 crores.   
Kamdhenu Group resumes 80% of its Steel TMT bars manufacturing capacity across the country
Aug 13 2020 By Admin
  Kamdhenu Limited, a well-diversified group in steel and paint, has resumed around 80% of its production capacity of branded TMT bars from its franchisee manufacturing plants across India. These manufacturing plants are situated across the country including Odisha, Gujarat, Karnataka, Telangana Andhra Pradesh, Bihar, Goa, J&K, Rajasthan, Uttar Pradesh, Uttarakhand, Himachal Pradesh, Punjab, West Bengal, Jharkhand, MP, Northeastern region and other states. “With the start of phase 3 of unlocking in India, we are expecting the gradual recovery of the economy in the coming months. We, at Kamdhenu Limited, have resumed effectively operations of around 80% at our steel TMT bars manufacturing units. At the same time we are also adhering to all the precautions at all our offices and manufacturing units such as social distancing, sanitization, wearing of hand gloves and other norms.” said Mr. Satish Kumar Agarwal, CMD, Kamdhenu Group. “The company is expecting to resume full operation across the country soon, we are working towards that," Mr Agarwal added.   
Blackberrys Solemnizes Patriotism with its New Campaign - #UnitedWeRise
Aug 13 2020 By Admin
    As the nation preps up to ring in the significant day of our Independence, Blackberrys, India’s leading menswear brand presents a new campaign #UnitedWeRise. In sync with the brand’s ‘Keep Rising’ philosophy; this latest campaign motivates the people to fight the obstacle of Coronavirus with strong will and unity. Blackberrys emphasizes on the patriotism fervor with this special campaign to encourage the people to share their fighter spirit to sail through these tough times and to embrace this new normal with enthusiasm. The campaign also celebrates the noteworthy contribution of people from different walks of life that tugs at every person’s heartstrings. A firm supporter of ‘Make in India’ and ‘Vocal for Local’ initiatives, the brand also promotes its exquisite range of home-made masks through this campaign that have now become an essential accessory to be owned. The campaign is also backed by a special offer through which the customers can become a part of the noble cause of lending support to all the warriors including doctors, bankers, police officials and other safety workers who are selflessly working to achieve freedom from the virus. The details of this exclusive offers are as follows:   On purchase of limited edition I-Day Tech Shield Mask and T-shirt, brand will donate PPE kits to a NGO for the Frontline warriors   Offer valid across blackberrys.com & stores operational as per government directives The campaign will be launched and promoted across Blackberrys’ social media channels through a series of posts and videos. So this Independence Day, come and join hands with Blackberrys and show your love to all the frontline heroes. Links :    https://instagram.com/blackberrysmenswear?igshid=1dpayhgsojt8d https://www.instagram.com/p/CDlmL6vHHLE/?igshid=ffatt6fyy34g
Give your Underarms the Ultimate Care with the all new NIVEA DEO MILK Deodorants for Women
Aug 13 2020 By Admin
        NIVEA, the World’s No. 1 Skin Care brand*, announced the launch of an innovative new product in the category of deodorants with milk as the hero ingredient – NIVEA DEO MILK Deodorants. The new product consists of a composition of ingredients with a skin care formula for the ultimate underarm care.   Women have several concerns when it comes to their underarm skin. Their problems vary from skin irritation, burning, itching, rashes, patchiness, sweating and odour. While there are multiple options to take care of odor with deodorants and perfumes; there are limited products that take care of underarm skin. Most women believe that their underarms go through harsh treatments on a regular basis with waxing and shaving, that can affect their underarm skin and lead to irritation, itching, patchiness, redness and rashes. Some women even prefer more natural remedies when it comes to her deodorants as they feel the product, they are currently using may be harmful due to the chemicals in them. But busy schedules leave them with little time to try out home solutions.   Owing to its unique formula enriched with precious milk essence, NIVEA Deo Milk gives consumers what they seek from their deodorants – fragrant, beautiful and nourished underarms. For the consumer, it is important that her underarms look good as they affect her daily life – how she dresses and whether she is conscious or confident all day. The #MadeToCare campaign by NIVEA India aims to help women feel their confident best while having underarms that look, feel and smell good.   The new NIVEA Deo Milk range consists of three variants – Fresh, Sensitive and Dry that comes in spray and roll-on application. All three variants are available at MRP 225 (Deodorant Spray 150 ml & Roll-On 40 ml). The new NIVEA Deo Milk contains natural goodness of milk essence and provides 48 hours odor protection with 0% alcohol.   Speaking on the new launch, Sachin Killawala, Marketing Director, NIVEA India said, “For us at NIVEA, skin always comes first. And with skin as a priority, a deodorant that gives your skin the care it deserves, naturally follows. With the new NIVEA Deo Milk range, we have provided the ultimate caring ingredient for skin – Milk - in a deodorant; giving your underarms the ultimate care.”  

Digital

OnMobile Reports First Quarter Fiscal 2021 Results
Aug 13 2020 By Admin
  OnMobile Global Limited (“OnMobile”) today announced the results for 1st Quarter FY21 ended June 30, 2020. Cost optimization and lower spend resulted in Earnings Before Interest, Tax and Depreciation (EBITDA) growing from INR 12.0 crores in Q4 to INR 19.8 crores in Q1, witnessing a growth of 64.7% QoQ and 4 times YoY.  Q1 FY21 Highlights:  • Acquired 25% equity stake in AI powered visual retention leader Rob0. This  investment reaffirms the importance of OnMobile's strategy to become a leader in  mobile gaming market.  • Revenue remains stable QoQ and grew by 5.3% YoY, despite Covid-19 outbreak  impacting global economy.  • Our rationalization efforts continue to yield savings with a 6.3% reduction QoQ in  manpower costs with an exit headcount of 697.  • EBITDA grew by 64.7% QoQ and 4 times YoY, to INR 19.8 crores with the margin  of 14.0% in the quarter aided by cost optimization and lower spend.  • PBT at INR 19.3 crores for Q1FY21 as compared to INR 23.5 crores in Q4FY20.  Excluding one-time exceptional items during last quarter of INR 8.2 crores, PBT  grew by 26.2% on QoQ basis. Also, PBT grew over 5 times on YoY basis.  • DSO reduced to 137 days in Q1FY21 from 144 days in Q4FY20.  • Cash stood at INR 265.9 crores. This is after Rob0 investment of INR 5.42 crores  and Buyback of INR 6.52 crores.   
Kamdhenu Group resumes 80% of its Steel TMT bars manufacturing capacity across the country
Aug 13 2020 By Admin
  Kamdhenu Limited, a well-diversified group in steel and paint, has resumed around 80% of its production capacity of branded TMT bars from its franchisee manufacturing plants across India. These manufacturing plants are situated across the country including Odisha, Gujarat, Karnataka, Telangana Andhra Pradesh, Bihar, Goa, J&K, Rajasthan, Uttar Pradesh, Uttarakhand, Himachal Pradesh, Punjab, West Bengal, Jharkhand, MP, Northeastern region and other states. “With the start of phase 3 of unlocking in India, we are expecting the gradual recovery of the economy in the coming months. We, at Kamdhenu Limited, have resumed effectively operations of around 80% at our steel TMT bars manufacturing units. At the same time we are also adhering to all the precautions at all our offices and manufacturing units such as social distancing, sanitization, wearing of hand gloves and other norms.” said Mr. Satish Kumar Agarwal, CMD, Kamdhenu Group. “The company is expecting to resume full operation across the country soon, we are working towards that," Mr Agarwal added.   
Blackberrys Solemnizes Patriotism with its New Campaign - #UnitedWeRise
Aug 13 2020 By Admin
    As the nation preps up to ring in the significant day of our Independence, Blackberrys, India’s leading menswear brand presents a new campaign #UnitedWeRise. In sync with the brand’s ‘Keep Rising’ philosophy; this latest campaign motivates the people to fight the obstacle of Coronavirus with strong will and unity. Blackberrys emphasizes on the patriotism fervor with this special campaign to encourage the people to share their fighter spirit to sail through these tough times and to embrace this new normal with enthusiasm. The campaign also celebrates the noteworthy contribution of people from different walks of life that tugs at every person’s heartstrings. A firm supporter of ‘Make in India’ and ‘Vocal for Local’ initiatives, the brand also promotes its exquisite range of home-made masks through this campaign that have now become an essential accessory to be owned. The campaign is also backed by a special offer through which the customers can become a part of the noble cause of lending support to all the warriors including doctors, bankers, police officials and other safety workers who are selflessly working to achieve freedom from the virus. The details of this exclusive offers are as follows:   On purchase of limited edition I-Day Tech Shield Mask and T-shirt, brand will donate PPE kits to a NGO for the Frontline warriors   Offer valid across blackberrys.com & stores operational as per government directives The campaign will be launched and promoted across Blackberrys’ social media channels through a series of posts and videos. So this Independence Day, come and join hands with Blackberrys and show your love to all the frontline heroes. Links :    https://instagram.com/blackberrysmenswear?igshid=1dpayhgsojt8d https://www.instagram.com/p/CDlmL6vHHLE/?igshid=ffatt6fyy34g
Give your Underarms the Ultimate Care with the all new NIVEA DEO MILK Deodorants for Women
Aug 13 2020 By Admin
        NIVEA, the World’s No. 1 Skin Care brand*, announced the launch of an innovative new product in the category of deodorants with milk as the hero ingredient – NIVEA DEO MILK Deodorants. The new product consists of a composition of ingredients with a skin care formula for the ultimate underarm care.   Women have several concerns when it comes to their underarm skin. Their problems vary from skin irritation, burning, itching, rashes, patchiness, sweating and odour. While there are multiple options to take care of odor with deodorants and perfumes; there are limited products that take care of underarm skin. Most women believe that their underarms go through harsh treatments on a regular basis with waxing and shaving, that can affect their underarm skin and lead to irritation, itching, patchiness, redness and rashes. Some women even prefer more natural remedies when it comes to her deodorants as they feel the product, they are currently using may be harmful due to the chemicals in them. But busy schedules leave them with little time to try out home solutions.   Owing to its unique formula enriched with precious milk essence, NIVEA Deo Milk gives consumers what they seek from their deodorants – fragrant, beautiful and nourished underarms. For the consumer, it is important that her underarms look good as they affect her daily life – how she dresses and whether she is conscious or confident all day. The #MadeToCare campaign by NIVEA India aims to help women feel their confident best while having underarms that look, feel and smell good.   The new NIVEA Deo Milk range consists of three variants – Fresh, Sensitive and Dry that comes in spray and roll-on application. All three variants are available at MRP 225 (Deodorant Spray 150 ml & Roll-On 40 ml). The new NIVEA Deo Milk contains natural goodness of milk essence and provides 48 hours odor protection with 0% alcohol.   Speaking on the new launch, Sachin Killawala, Marketing Director, NIVEA India said, “For us at NIVEA, skin always comes first. And with skin as a priority, a deodorant that gives your skin the care it deserves, naturally follows. With the new NIVEA Deo Milk range, we have provided the ultimate caring ingredient for skin – Milk - in a deodorant; giving your underarms the ultimate care.”  

Knowledge Centre

OnMobile Reports First Quarter Fiscal 2021 Results
Aug 13 2020 By Admin
  OnMobile Global Limited (“OnMobile”) today announced the results for 1st Quarter FY21 ended June 30, 2020. Cost optimization and lower spend resulted in Earnings Before Interest, Tax and Depreciation (EBITDA) growing from INR 12.0 crores in Q4 to INR 19.8 crores in Q1, witnessing a growth of 64.7% QoQ and 4 times YoY.  Q1 FY21 Highlights:  • Acquired 25% equity stake in AI powered visual retention leader Rob0. This  investment reaffirms the importance of OnMobile's strategy to become a leader in  mobile gaming market.  • Revenue remains stable QoQ and grew by 5.3% YoY, despite Covid-19 outbreak  impacting global economy.  • Our rationalization efforts continue to yield savings with a 6.3% reduction QoQ in  manpower costs with an exit headcount of 697.  • EBITDA grew by 64.7% QoQ and 4 times YoY, to INR 19.8 crores with the margin  of 14.0% in the quarter aided by cost optimization and lower spend.  • PBT at INR 19.3 crores for Q1FY21 as compared to INR 23.5 crores in Q4FY20.  Excluding one-time exceptional items during last quarter of INR 8.2 crores, PBT  grew by 26.2% on QoQ basis. Also, PBT grew over 5 times on YoY basis.  • DSO reduced to 137 days in Q1FY21 from 144 days in Q4FY20.  • Cash stood at INR 265.9 crores. This is after Rob0 investment of INR 5.42 crores  and Buyback of INR 6.52 crores.   
Affle reports strong performance for Q1 FY2021
Aug 11 2020 By Admin
    Affle (India) Limited, a consumer intelligence driven global technology Company, today announced the results for the quarter ended June 30, 2020.     Q1 FY2021 Highlights (y-o-y):   Revenue from Operations of Rs. 89.8 crores, an increase of 20.4% y-o-y     EBITDA at Rs. 22.5 crores, an increase of 20.3% y-o-y   PAT at Rs. 18.8 crores, an increase of 42.3% y-o-y   PAT margin expansion by 2.7% y-o-y Q1 FY2021 Highlights (q-o-q):   Revenue up by 12.2% q-o-q     PAT up by 22.8% q-o-q   Affle reported a strong performance for Q1 FY2021 with a consolidated revenue from operations of Rs. 89.8 crores, an increase in revenue by 20.4% y-o-y. EBITDA was at Rs. 22.5 crores, an increase of 20.3% y-o-y. PAT increased by 42.3% y-o-y to Rs. 18.8 crores, and PAT margin stood at 20.4% for the quarter, an expansion of 2.7% from Q1 last year. This growth has been broad-based coming from both CPCU business and Non-CPCU business. The CPCU business continued its positive momentum delivering a total of 1.7 crore of converted users in Q1 FY2021. The top-10 industry verticals for the Company have been Covid-19 resilient, helping it register a robust growth in this quarter on both year-on-year basis and sequential basis (q-o-q). In Rs. Crore Q1 FY2021 Q1 FY2020 Y-o-Y Growth Revenue from Operations 89.8 74.6 20.4% EBITDA 22.5 18.7 20.3% Profit After Tax 18.8 13.2 42.3% % PAT Margin 20.4% 17.6%     Commenting on the results, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said: “08.08.20 is our 1st IPO anniversary since Affle competed its successful IPO in India. We achieved momentous progress in FY2020 and we would like to thank our shareholders for their continued trust in us. Our Affle2.0 strategic initiatives have strengthened the foundations for our long term sustainable growth. The resilient nature of our business enabled our continued growth trajectory in Q1 FY2021 with stronger demand in June from both India and International markets across industry verticals. The lockdowns have helped to accelerate the consumer adoption of mobile apps and online services in India and we are well-positioned to benefit from this trend. Affle remains committed to deliver new innovations and leverage capabilities to drive sustainable growth, while looking to invest in credible consolidation opportunities that shall enhance value for our stakeholders.”
Bata India’s Announces Q1 results, impacted due to lockdown
Aug 09 2020 By Admin
   Bata India – the country’s leading footwear brand – on Friday announced results for the quarter ended 30th June 2020. Revenue from operations for the quarter was Rs.1348 million (lower  by  85%  compared  to  the  corresponding  period  last  year  due  to  the  lockdown  in  April  &  May followed by a graded unlocking across the country). Consequently, the Company incurred a loss after tax of Rs.1,012 million as against profit after tax of Rs.1,006 million in the corresponding period last year.   Results in the first quarter of FY2020-21 were severely impacted because of disruptions caused by the ongoing COVID-19 pandemic.  The  Company  witnessed  a  gradual  improvement  in  business  once  the lockdown  was  lifted.  While  multiple  measures  taken  by  the  Company  for  customer  safety,  product availability   and   channel  expansion  have   helped   increase   sales,   the   prevailing   uncertainties   have dampened the consumer demand for discretionary spends. The Company is focusing on controlling its costs-related to retail stores, factories, rentals & operations and drive efficiencies in its value chain. The impact of cost saving exercise is visible in these results. Multiple work streams have been put into place to look at all cost-lines and come out of the pandemic fighting fit.   Sandeep  Kataria,  CEO  –  Bata  India  Limited,  stated: “It was  an  unprecedented quarter  in  Bata  India’s history.  During  the  quarter  we  had  low  sales  and  no  production  due  to  lockdown  mandated  by  the Government  due  to  the  pandemic.  Our  stores  started  opening  up  in  a  graded  fashion,  but  running operations was a challenge due to frequent lockdowns and restrictions mandated by local administration across the country. We re-started our operations keeping safety of our customers & employees in mind and in line with government and our global standards. The results have to be viewed in this context. The team has responded admirably by focusing on recovery of the business through agile portfolio expansion, scaling up our digital presence via bata.in & e-comm partners and introducing 2 new hyper-local channels Bata  Chat  Shop  for  shopping  over  WhatsApp  and  ‘Bata  Stores  on  Wheels’  mobile  kiosks  that  allow customers to shop at their doorstep. In addition, we have increased our focus on franchise store rollout and extending our reach to multi-brand outlets to get even closer to our customers. We are hopeful that the improvement in sale will continue and get a further boost with the festivities in the coming quarter.”   There is strong focus on cost saving across all cost lines including renegotiating lease rentals, controlling discretionary spends and improving productivity. We have used the past few months to recast our value chain and prepare the Company for the future ”   Other Key Highlights:   • Retail  stores  re-opening  efforts  included  a  safety  manual  and  SOP  translated  into  11  regional languages, a 20+ point checklist to ensure safety of customers and staff and equipping stores with sanitizers, gloves, masks, dispensers and quarantine boxes for shoes. •   E-commerce  channel strengthened:  bata.in now  delivers to more than 1,300 towns pan-India; 900+ stores connected in endless-aisle rollout to help drive any-store home delivery; scaling up B2B E-Comm sales and market-place presence across all major E-Comm partners •   Two new hyper-local channels launched: o Bata  ChatShop,  new  channel  launched–  allowing  customers  to  shop  remotely  from neighborhood stores by interacting with store managers via WhatsApp. This is helping Bata  in  reaching  out  to  its  core  customer  base,  attesting  to  the brand’s commitment in helping customers lead a relatively unrestricted life. o Bata  Store-on-Wheels,  new  channel  launched:  that  allows  customers  to  shop  at  their doorstep. The temporary stores are set-up in association with RWAs and condominiums, in  residential  localities,  offering  a  safe  and  convenient  shopping  experience  to  all customers  specially  children  and  elderly  who  have  restricted  movement  during  the pandemic. •   Agile-portfolio portfolio development & launch:  Curated collection of relevant portfolio: Fitness-at-home, Easy-wash, Work-from-Home, Power active-wear apparel   Personal Protective Gear (PPG) such as anti-viral face masks   •   Distribution channel ramped-up, now reaching 30,000 multi-brand outlets •   Franchise store rollout continues with a plan to open 500 by 2023 • Customer communication & experience included updating store operating timelines on Google store search, informing customers via Bata Club loyalty program, offering relevant promotions, sharing  fitness  content  to  keep  customers  healthy  during  pandemic,  digital  payment  partner offers & contactless shopping •   Factory operations re-started in July, keeping demand & current off-take in mind  
SVOD platforms experience massive growth. Consumption surge of 82 % in Urban India over the last one year: says Kantar’s ICUBETM 2019 report
Jul 30 2020 By Admin
      ‘Online video’ watching is no longer a young people phenomenon. The growth of online video users in urban India is highest among 45 and above years age group.   Online video consumption is driving internet adoption in small town. Users have grown significantly in smaller towns (40%) and online video is working as a stepping-stone for the new internet users.   Kantar, the world’s leading data, insights and consulting company, releases data on Online Video Consumption from its ICUBE report. The annual tracking study; considered to be the currency for digital adoption in the country, gauges the changing digital ecosystem in India, measuring Internet usage trends by demographic, activity and device segments.   Speaking about Online Video Consumption, Biswapriya Bhattacharjee, Executive Vice President, Insights Division, Kantar, said,” The one line verdict on Digital entertainment for the year is that of uninterrupted growth. There is good news, for both platforms and marketers.  The digital medium is way younger than its offline counter parts but we already see a very discerning audience base. The concept of specialization is already in place and the platform allows the content creators to bring out their creative best on this platform.”   Key findings:   Total online video users count rises to 294 Million in December 2019. Online video usership in urban India have grown by 25% over the last one year compared to 11% active internet user's growth.  Contrary to the popular myth - ‘Online video’ watch is no longer a young people phenomenon. The growth of online video users in urban India is highest among 45 and above years age group.  Not only the number of people watching videos has witnessed a surge, but they are doing it on a more frequent basis. 65% of online video watchers watch video online daily.  The proportion of 45 and above years age group people watching online video is higher among smaller cities than metros and large cities. The proportion of female online video viewers is higher than males among less than 15 years old age group. On-demand video content watchers are on the rise in Urban India. Affordable internet and a wide range of curated content, the on-demand video has seen significant growth over the last one year.  Music (47%), Movies (54%) are the two most-watched online video content in Urban India.   While SVOD content has witnessed a significant surge over the last one year with users growing to the tune of 82% over the last one year. AVOD has also marked growth in users (29%). The growth of Social media video users has been slower compared to AVOD or SVOD growth rate. There is an increase in the number of social media video viewers by 18%. The proportion of video users accessing social media video has dropped over the last one year The growth of SVOD is driven by smaller towns (less than 5 lakh population). SVOD users have witnessed a significant demographic change over the last one year. 37% of SVOD users now belongs to small towns compared to 10% of 2018.  SVOD users are more mature as the majority of them are already using both social media and AVOD content. 99% of the SVOD users watch either AVOD or Social media videos.  YouTube dominates on-demand video usage across genre, from music videos to news, except live sports- predominantly dominated by Hot star While SVOD has witnessed a huge surge in the last one year, AVOD will continue to be the most-watched video platform for foreseeable future due to its short format videos in comparison to long format videos of SVOD.  People watch AVOD content more frequently than SVOD content. But video watched on AVOD platforms is shorter than that of SVOD content. The majority of the AVOD content has a duration of fewer than 10 minutes whereas, the majority of the SVOD content has a duration of 15 minutes to up to one hour.

News

OnMobile Reports First Quarter Fiscal 2021 Results
Aug 13 2020 By Admin
  OnMobile Global Limited (“OnMobile”) today announced the results for 1st Quarter FY21 ended June 30, 2020. Cost optimization and lower spend resulted in Earnings Before Interest, Tax and Depreciation (EBITDA) growing from INR 12.0 crores in Q4 to INR 19.8 crores in Q1, witnessing a growth of 64.7% QoQ and 4 times YoY.  Q1 FY21 Highlights:  • Acquired 25% equity stake in AI powered visual retention leader Rob0. This  investment reaffirms the importance of OnMobile's strategy to become a leader in  mobile gaming market.  • Revenue remains stable QoQ and grew by 5.3% YoY, despite Covid-19 outbreak  impacting global economy.  • Our rationalization efforts continue to yield savings with a 6.3% reduction QoQ in  manpower costs with an exit headcount of 697.  • EBITDA grew by 64.7% QoQ and 4 times YoY, to INR 19.8 crores with the margin  of 14.0% in the quarter aided by cost optimization and lower spend.  • PBT at INR 19.3 crores for Q1FY21 as compared to INR 23.5 crores in Q4FY20.  Excluding one-time exceptional items during last quarter of INR 8.2 crores, PBT  grew by 26.2% on QoQ basis. Also, PBT grew over 5 times on YoY basis.  • DSO reduced to 137 days in Q1FY21 from 144 days in Q4FY20.  • Cash stood at INR 265.9 crores. This is after Rob0 investment of INR 5.42 crores  and Buyback of INR 6.52 crores.   
Kamdhenu Group resumes 80% of its Steel TMT bars manufacturing capacity across the country
Aug 13 2020 By Admin
  Kamdhenu Limited, a well-diversified group in steel and paint, has resumed around 80% of its production capacity of branded TMT bars from its franchisee manufacturing plants across India. These manufacturing plants are situated across the country including Odisha, Gujarat, Karnataka, Telangana Andhra Pradesh, Bihar, Goa, J&K, Rajasthan, Uttar Pradesh, Uttarakhand, Himachal Pradesh, Punjab, West Bengal, Jharkhand, MP, Northeastern region and other states. “With the start of phase 3 of unlocking in India, we are expecting the gradual recovery of the economy in the coming months. We, at Kamdhenu Limited, have resumed effectively operations of around 80% at our steel TMT bars manufacturing units. At the same time we are also adhering to all the precautions at all our offices and manufacturing units such as social distancing, sanitization, wearing of hand gloves and other norms.” said Mr. Satish Kumar Agarwal, CMD, Kamdhenu Group. “The company is expecting to resume full operation across the country soon, we are working towards that," Mr Agarwal added.   
Blackberrys Solemnizes Patriotism with its New Campaign - #UnitedWeRise
Aug 13 2020 By Admin
    As the nation preps up to ring in the significant day of our Independence, Blackberrys, India’s leading menswear brand presents a new campaign #UnitedWeRise. In sync with the brand’s ‘Keep Rising’ philosophy; this latest campaign motivates the people to fight the obstacle of Coronavirus with strong will and unity. Blackberrys emphasizes on the patriotism fervor with this special campaign to encourage the people to share their fighter spirit to sail through these tough times and to embrace this new normal with enthusiasm. The campaign also celebrates the noteworthy contribution of people from different walks of life that tugs at every person’s heartstrings. A firm supporter of ‘Make in India’ and ‘Vocal for Local’ initiatives, the brand also promotes its exquisite range of home-made masks through this campaign that have now become an essential accessory to be owned. The campaign is also backed by a special offer through which the customers can become a part of the noble cause of lending support to all the warriors including doctors, bankers, police officials and other safety workers who are selflessly working to achieve freedom from the virus. The details of this exclusive offers are as follows:   On purchase of limited edition I-Day Tech Shield Mask and T-shirt, brand will donate PPE kits to a NGO for the Frontline warriors   Offer valid across blackberrys.com & stores operational as per government directives The campaign will be launched and promoted across Blackberrys’ social media channels through a series of posts and videos. So this Independence Day, come and join hands with Blackberrys and show your love to all the frontline heroes. Links :    https://instagram.com/blackberrysmenswear?igshid=1dpayhgsojt8d https://www.instagram.com/p/CDlmL6vHHLE/?igshid=ffatt6fyy34g
Give your Underarms the Ultimate Care with the all new NIVEA DEO MILK Deodorants for Women
Aug 13 2020 By Admin
        NIVEA, the World’s No. 1 Skin Care brand*, announced the launch of an innovative new product in the category of deodorants with milk as the hero ingredient – NIVEA DEO MILK Deodorants. The new product consists of a composition of ingredients with a skin care formula for the ultimate underarm care.   Women have several concerns when it comes to their underarm skin. Their problems vary from skin irritation, burning, itching, rashes, patchiness, sweating and odour. While there are multiple options to take care of odor with deodorants and perfumes; there are limited products that take care of underarm skin. Most women believe that their underarms go through harsh treatments on a regular basis with waxing and shaving, that can affect their underarm skin and lead to irritation, itching, patchiness, redness and rashes. Some women even prefer more natural remedies when it comes to her deodorants as they feel the product, they are currently using may be harmful due to the chemicals in them. But busy schedules leave them with little time to try out home solutions.   Owing to its unique formula enriched with precious milk essence, NIVEA Deo Milk gives consumers what they seek from their deodorants – fragrant, beautiful and nourished underarms. For the consumer, it is important that her underarms look good as they affect her daily life – how she dresses and whether she is conscious or confident all day. The #MadeToCare campaign by NIVEA India aims to help women feel their confident best while having underarms that look, feel and smell good.   The new NIVEA Deo Milk range consists of three variants – Fresh, Sensitive and Dry that comes in spray and roll-on application. All three variants are available at MRP 225 (Deodorant Spray 150 ml & Roll-On 40 ml). The new NIVEA Deo Milk contains natural goodness of milk essence and provides 48 hours odor protection with 0% alcohol.   Speaking on the new launch, Sachin Killawala, Marketing Director, NIVEA India said, “For us at NIVEA, skin always comes first. And with skin as a priority, a deodorant that gives your skin the care it deserves, naturally follows. With the new NIVEA Deo Milk range, we have provided the ultimate caring ingredient for skin – Milk - in a deodorant; giving your underarms the ultimate care.”  

Agencies

Media Moments bags PR and Digital mandate for Bhartiya Urban, the Real Estate Vertical of Bhartiya Group
Aug 13 2020 By Admin
    Media Moments, a leading marketing communication consultancy that delivers integrated communication services to some of the best Indian and global companies, announced the appointment as the digital and media communications partner for the leading real estate conglomerate – Bhartiya Urban. The role of Media Moments will be to devise a strategic framework for Bhartiya Urban to strengthen its position as the leader in the real estate segment across the country. As a part of the mandate, the company will handle all activities for Bhartiya Urban on the digital and PR front including performance marketing, online reputation management, social media management, search engine optimization, and media planning and communications. This partnership between Media Moments and Bhartiya Urban is aimed at bolstering the latter by enhancing their presence across both online and offline media. Bhartiya Urban is the real estate vertical of the leading diversified groups in India, the Bhartiya Group. Headquartered in Bangalore, Bhartiya Urban offers a holistic living experience through a perfect amalgamation of residential, commercial, and institutional projects. Speaking about the strategic agreement, Mr. Sandeep Sreekumar, Managing Director, Media Moments said, “We are excited to have Bhartiya Urban on board with us. In Bhartiya Group, we are happy to find a partner who strives to implement insight-driven approach that can influence consumer behavior and drive change. Being a pioneer in the industry, the firm is already widely popular and we are looking forward to raising its profile even further by using our expertise. With our capabilities of delivering end-to-end solutions, we are aiming to build robust campaigns and media strategies for the brand to achieve path-breaking results that they aspire for.” Headquartered in Bangalore, Media Moments has been recognized as one of the leading communication agencies in India offering cutting-edge marketing and communication services to many new as well as established brands from different sectors not only in India but also in many other countries. Over the last 10 years, the agency has built a very strong expertise in integrated marketing. The portfolio already includes a host of premium/ luxury brands in the lifestyle/ FMCG/fashion/automobile/healthcare and start-up segment. Media Moments believes that a deep understanding of how to create and execute a hybrid communication plan on both offline and online that encompasses Creative/Social/PR /Digital/Offline media channels equips them to be a valued partner. They have successfully counselled brands like Aditya Birla Group, Sattva Salarpuria,  Himalaya Personal Care, Myntra, VLCC, Max Fashion, Reliance Trends, One Plus, Blackberrys Menswear, LOccitane, and TCL to name a few.
Nutrela unveiled follow up campaign of #DilKiBaat titled #AcchaKyaHua
Aug 11 2020 By Admin
   Nutrela Health, has recently unveiled a follow up to their campaign #DilKiBaat titled #AcchaKyaHua, in association with BC Web Wise. Like its predecessor, it aims  to  give a message to people on staying positive and spending quality time with family. While reinventing life has proved to be difficult for all of us, #AcckaKyaHua focuses on all the good things that happened because of the lockdown.   With the montage of shots and anecdotes from everyday life, the short film conveys the little good things that occurred, things that otherwise go unnoticed. The script conveys the message behind the campaign: the perfect time to help with household chores, to break old habits, to figure out how else once can contribute to the family, all the while celebrating the good things with Nutrela - #AcchaKyaHua.   The rising search for immunity boosters and the surge in looking for interesting recipes made us feel Nutrela was the perfect fit for the feel good lockdown stories. After all, food - especially healthy and delicious food - has always been a part of our lives: whether celebrating wins, overcoming failures or even beginning to count our blessings as the lockdown days begin to blur. At Nutrela, our motto is healthy rehna simple hai.   The motive behind the campaign is also to show people that there are two sides to every story. While the lockdown has been hard on everyone, and has created a lot of tension - the flipside is, it has given us more time at home, more time to understand what goes on at home. And truly understand the meaning of being together and what makes a house a home.   Darshan Panchal, General Manager, Nutrela stated “The purpose of ‘Accha Kya Hua’ is to encourage people to look into the seemingly unimportant household tasks. Such as knowing what groceries are purchased at home, and to encourage people to help out more at home, to understand what might help in boosting immunity. This is where we feel Nutrela has a part to play. While health and hygiene become an important part of our lives, Nutrela reminds you that life isn’t that complicated and staying healthy is simple.”   Chaaya Baradhwaaj, Founder and MD, BC Web Wise added, “The future looks uncertain and we need to do everything we can to embrace the new normal. This film wants to give people a sense of hope - and not everything is lost. Good things can still be found if we look for them.”   Urvi Gogri, Regional Manager Client Servicing added, “Our team went deeper with Insights which are very relatable. We wanted to tell a story from the lens of Nutrela’s business Culture. This piece of content helps us to build the community and our framework was to achieve Brand Love in this phase. It is working beautifully for us.”   Rohit Kanojia, Film Head, BC Web Wise believes that his personal experiences and observations of lockdown fueled the thought for #AcchaKya. “Talking to my colleagues, I realized that instead of concentrating on the bad, we could simply look for the good. And so we did. Thus, #AcchaKyaHua was born.”   Apart from the digital film, the brand has used and continues to use social media to encourage followers to talk about and share the good experiences of the lockdown - all the while reinventing popular recipes with a healthy twist.
Tonic Worldwide and World for All launch #VocalForLocalPets
Aug 10 2020 By Admin
   World For All Animal Care & Adoptions; an animal welfare organisation in collaboration with Tonic Worldwide; a digital-first creative agency, has launched a campaign #VocalForLocalPets, intending to end discrimination against stray animals.   Violence and discrimination against animals on India's streets are on the rise. #VocalForLocalPets has been conceptualized to give these defenseless and helpless animals a voice. The campaign allows pet lovers to adopt & give these local breeds all the love they deserve while being a part of their family. Under the circumstances where everyone is presenting a united front against the pandemic and the nationalistic unity is on the rise, the team thought that solidarity with local animals is an emotion that would go a long way to find them their families and homes. Given the conditions of the current lockdown scenario, the team has launched a microsite that features all the pets who are up for adoption. In addition to this, the campaign is also being promoted on World For All’s social media handles.   Sharmee Bhatt, World For All Animal Care & Adoptions, says, “The animals on the street are often mistreated by people as they are helpless and homeless. Their life is extremely difficult with having to often suffer from extreme thirst, hunger & accidents as well.   The Vocal for Local sentiment intends to show these desi dogs & cats as equally loving and deserving the same amount of love we give to other cats and dogs by showcasing them as a part of India. By no means do we mean to shame adoption of foreign breeds. Our aim is for everyone to look at these intelligent and sturdy Indian breeds the same way they look at other breeds, and together we hope to find loving homes for them through this initiative.”   Pratik Hatankar, Head of Innovations & New Initiatives, Tonic Worldwide, says, “It is disheartening to see the discrimination between breeds and the violence perpetrated against the animals on India's streets. After our honorable Prime Minister’s urge to go #VocalForLocal, we decided to extend this thought to give a fair chance to Indian breeds. This is a heartfelt effort to encourage our country to adopt local Indian breeds as pets, give them loving homes, and become the voice of these marginalized breeds.”   Link to the microsite: vocalforlocalpets.worldforall.co
This Independence Day ‘#showyourspirit’
Aug 07 2020 By Admin
  The past few months have been difficult for the whole world as countries have battled and continue to battle with the coronavirus pandemic. Through this unprecedented crisis, each family has fought valiantly along with their loved ones who have suffered from the virus. The battle is not only fought by the patient, but also by the whole family. The feeling of happiness and joy is beyond words when patients reunite with their families.   This Independence Day, the ‘#showyourspirit’ campaign conceptualised by Wunderman Thompson South Asia for EsselWorld wishes freedom from this life threatening virus by crowdsourcing ‘home coming’ videos of recovered patients reuniting with their families. The videos which will be in the form of song or dance are aimed at saluting the COVID-19 survivors and their families and spreading cheer and positivity during these dark times. Paying them a tribute, EsselWorld will feature the videos of the participants on its Facebook and Instagram pages on 15th August.   Talking about this initiative, Paresh Mishra, Sr. VP – Sales and Marketing, EsselWorld Leisure Pvt. Ltd. said, “There are hundreds of unfortunate stories where we fought and succumbed, but we also have many heroic chronicles where humanity succeeded in their battle against this pandemic. As we approach our Independence Day, we only wish for a country that is free from this life-threatening virus. Hence this is our humble initiative to show our gratitude to the everyday heroes and spread the joy and positivity to all the fighters who show us they ray of hope amidst these darker days”.   Samarth Shrivastava, Sr. VP & Executive Business Director, Wunderman Thompson Mumbai, further added “India has always been known for their spirit of unity among all diversities. This Independence Day, the least that we can do is to stand unified once again and show our true spirit in this war of humanity against the deadly virus. That’s probably what currently our nation needs from us most.”    Since the nationwide lockdown, EsselWorld has come with several exciting and engaging campaigns for consumers in conjunction with Wunderman Thompson South Asia across social platforms.