You can now take the Audi Q2 for a virtual spin

Dec 01 2020

 

Audi, the German luxury car manufacturer, launched an interactive Instagram filter for fans to experience its latest luxury all-rounder– the Audi Q2 which debuted in India in October 2020.

 

Sporting a bold design, 190hp, 2.0 LTFSI engine, progressive steering and quattro, the Audi Q2 seamlessly combines exemplary functionality with luxury appeal. Making it perfectly suited for  everyday driving and a capable companion on adventure trips.

 

Inspired by these power packed features, the idea was to use creativity to bring out the ease of the actual experience of driving the Audi Q2. Conceptualised by BBH India and executed by tech firm Alive now, the AR filter offers an immersive gamified experience of driving this machine to tech-savvy target audiences.

 

One can access the filter by tapping on the story section of Instagram on their phones and searching for the Audi Q2 City Run filter. Once it loads, the filter allows the user to select between three cities – Mumbai, Delhi & Bengaluru, where they want to drive their Audi Q2 in. Each city is brought alive with illustrations of key landmarks and obstacles making the experience highly personal & localised. The user can tap to start and the car moves forward along the road, the player has to dodge these obstacles by simply tilting their head left or right – thereby making the car move in the same direction. As the game progresses, the car can also start moving faster to make it a bit more challenging. The game calculates the distance the user has driven in the Audi Q2 whilst successfully dodging the different obstacles on their path. Users can share this score and also challenge their friends by posting the video on Instagram stories or as a post.

 

 

Commenting on this, Mr. Gaurav Sinha, Head of Marketing & PR, Audi Indiasaid,  “Curating engaging content for our social audiences is the key element of communication design for us at Audi India. And games are a great new trending way for audiences to interact with their favourite brands online. The unique and interactive AR filter game developed for the Audi Q2 allows users to select a city and virtually drive through it. We received tremendous positive feedback from our audiences and network on this activity.

 

We keep exploring opportunities to engage and intrigue our online audiences by creating dynamic virtual experiences across our platforms.”

 

 

Russell Barrett, CEO & CCO, BBH-PWW India added, We're always looking for new ways to bring ideas to life. Gaming has been at the forefront of digital engagement and we felt it was the perfect way to highlight the Audi Q2 for what it is - The perfect luxury car that can do it all. And putting the users in their very own cities just makes it all the more relatable.

 

 

The Audi Q2 is engineered for every need and feels at home anywhere, the city or in the great outdoors. It is powered by a 2.0L litre TFSI petrol engine that puts out a strong 190hp. With Progressive Steering, quattro all-wheel drive and sporty dimensions, this is a car that offers excellent driving dynamics and courtesy Audi Drive Select, you can customize the driving experience to your liking.

There’s flexibility and convenience built into the package as well. Luggage room is expandable from 355 litres to 1000  litres so you can pack everything you need for that long getaway. The LED Ambient lighting package allows you to pick between 10 different colours using the MMI display. Particularly interesting is the inlay based ambient lighting that gives a futuristic look to the Audi Q2 interiors.


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Brands

Celebrate This Republic Day with PAYBACK Partners; Redeem & Earn Points and get Cashback
Jan 25 2021 By Admin
  On the 74th Republic Day month, PAYBACK loyalty program, is running numerous offers, for its millions of members, ranging from bonus points earning to getting exciting shopping vouchers from PAYBACK VoucherWorld platform on redeeming points and special cashback.   With Apple joining PAYBACK network as affiliate or online partner, for Republic Day celebrations have got a ₹5000 cashback offer on iPhone orders over ₹44,900 and No Cost EMI for 6 months (Limited time offers with qualifying cards). Adding to it, PAYBACK members can earn Bonus 8,000 Points on purchase of iPhone 12 from Jan 21st – 28th.   In addition, PAYBACK’s online travel partner Thomas Cook India, is running a wonderful offer, where members on availing the Thomas Cook coupons on PAYBACK Coupons Platform get 5,000 Bonus Points for Domestic or International holiday bookings with Thomas Cook India till April 30th 2021.   Also, Amazon & Flipkart, the biggest online marketplaces and members of the PAYBACK partner network, are running big shopping discounts of upto 80% Off and members can earn upto 5 points per Rs 100 spent. With this, any new shopper who becomes a PAYBACK member gets a Bonus 100 Points on purchase of anything at Amazon marketplace.   PAYBACK VoucherWorld offers instant vouchers of 100+ leading brands, to be bought free by redeeming PAYBACK points. Members will additionally get access to exclusive discounts & exciting offers on vouchers from 100+ top brands on PAYBACK VoucherWorld.   Shop at Voucherworld and earn 30 points for every Rs. 1000 spent along with discounts:   Brand Vouchers Offers Till 26th January       Biba Online 12%       Café Coffee Day 10%       Chaayos 10%       Jockey 10%       Kama Ayurveda 10%       OLA 10%       PUMA 10%       The Body Shop 10%       Bata 5%                   January 2021 Offers Brand Voucher Denomination Offer Brand Offer construct frequency Amazon 5000 JioSaavn Rs 100 Flat Off on Annual Membership of INR 399 1 Per User Myntra 1000 Cure Fit Cure Fit 21 Days trial access to cure.fit Live 3 Per User Shopper's Stop 1000 Home Center Home Centre 500 Off on 5000 3 Per User Flipkart 5000 lifestyle Lifestyle 500 OFF on 2500 3 Per User Max 1000 Cure Fit Cure Fit 21 Days trial access to cure.fit Live 3 Per User Croma 1000 Home Center Home Centre 500 Off on 5000 3 Per User  
Embrace Your Desi Roots With MensXP’s Republic Day Festival
Jan 25 2021 By Admin
    With the 72nd Indian Republic Day around the corner, the country’s largest lifestyle platform, MensXP has unveiled the Republic Day Festival from January 22nd all the way until January 26th ‘21. This sale will offer Indian men the opportunity to explore some of the finest Indian brands across winter wear, grooming, innerwear, gadgets, work from home essentials, fitness essentials and more.    As a part of this retail extravaganza, MensXP will also showcase a comprehensive range of thousands of products at up to 55% off. The sheer range of gadgets, winter wear, innerwear & quirky masks, grooming products & fragrances, barware, gardening and healthy treats available during this period, along with the daily flash sales will make it the ultimate #golocal shopping experience this Republic Day. Besides MensXP’s own suite of leading fashion and beauty brands such as MensXP Mud and MensXP Basics, the platform is also hosting a wide range of premium homegrown brands including LetsShave, Bareek, SKO, Rare Planet, ETRG, Damensch, Cloud Nursery and a Fragrance Story among others.    Speaking at the launch of the brand’s Republic Sale, Angad Bhatia, Founder  & CEO - MensXP said, “On the occasion of the 74th Republic Day, we are upholding ‘vocal for local’ values, i.e. our collective responsibility as a society to endorse and promote locally-made and locally-sourced products. Our special Republic Day Festival would prominently showcase premium minimalistic and sustainable home-grown labels across grooming, footwear and products for their home among others that would help the new generation of Indian men elevate their everyday lives!”   MensXP Shop hosts over 250+ premium brands with over 20,000 carefully curated products from bespoke homegrown labels spanning Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal. Within a year of its launch, MensXP Shop has emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.     Check out MensXP’s Republic Day Festival now!: https://shop.mensxp.com/republic-day-sale
TalentNow Rebrands as CAYPRO with a fully API Enabled Platform
Jan 25 2021 By Admin
     A leading recruitment software company, Talentnow has announced its rebranding and transformation into CAYPRO. This transition reflects the unparalleled and fully integrated talent acquisition solution that will enable its clients around the world to hire at scale and scientifically, with the same continued support and best practices.  CAYPRO has been transformed into an API platform that now fully integrates with the company’s other offerings like COGBEE - Assessment and Video Interview platform and cFIRST –Global Background Check solution. Together with CAYPRO, COGBEE and cFIRST will provide a complete solution enabling clients to be fast, be wise and be sure of their hiring. While commenting on the same Viral Vora, Chief Executive Officer, CAYPRO, said, “CAYPRO builds-up on the experience and the expertise of working with 2000+ companies in the past decade to fuel all the recruitment industry’s technological needs. With the onset of the pandemic, technology needs and hiring processes of the recruitment sector has grown and changed significantly, and our new technology platform we will enable the industries worldwide to employ future-ready, skilled personnel that helps produce superior business outcomes.” CAYPRO, earlier known as Talentnow, offers, a SaaS-based ATS technology that brings an efficacious, unique and unparalleled recruitment domain expertise. It enables its clients from IT, ITES, BFSI, Healthcare, FMCG, Retail and more, to build future-ready winning teams. CAYPRO leverages AI-based search and parsing technology, digital workflows, integrations with client emails, popular job boards, WhatsApp, Email, Texting platforms, Mass email service providers, Google and Microsoft cloud apps, to empower recruitment teams to compete hard in the marketplace, and attract in skilled and driven employees. According to Viral Vora, Chief Executive Officer, CAYPRO, the time was right to modernize, streamline, and bring API platform, that enables clients to be ready for the future. Currently, CAYPRO, COGBEE and cFIRST serve over 2000 clients worldwide. From Fortune 500 giants to growing start-ups, several businesses across industries use this latest AI-technology solution to build robust and driven teams. Furthermore, CAYPRO is on a mission to take this platform to over 50,000 clients globally with its cutting-edge innovation and delightful client experience.  
Gaussian Network Private Limited announces the appointment of Mr Shivanandan Pare as Chief Executive Officer
Jan 25 2021 By Admin
   Gaussian Network Private Limited  announces the appointment of Mr. Shivanandan Pare as Chief Executive Officer of Gaussian Networks Pvt. Ltd.   Mr. Pare joined Gaussian Networks in July, 2020 as the CEO of Adda52Rummy. He is a business leader with over two decades of rich experience in helming some of India’s leading digital and e-commerce ventures. Commenting on his new role, Mr. Pare said, “I am thrilled and honoured to lead Gaussian Networks, custodian of Adda52.com and Adda52Rummy.com, the leading brands in online real money gaming, Poker & Rummy.”  

Digital

Celebrate This Republic Day with PAYBACK Partners; Redeem & Earn Points and get Cashback
Jan 25 2021 By Admin
  On the 74th Republic Day month, PAYBACK loyalty program, is running numerous offers, for its millions of members, ranging from bonus points earning to getting exciting shopping vouchers from PAYBACK VoucherWorld platform on redeeming points and special cashback.   With Apple joining PAYBACK network as affiliate or online partner, for Republic Day celebrations have got a ₹5000 cashback offer on iPhone orders over ₹44,900 and No Cost EMI for 6 months (Limited time offers with qualifying cards). Adding to it, PAYBACK members can earn Bonus 8,000 Points on purchase of iPhone 12 from Jan 21st – 28th.   In addition, PAYBACK’s online travel partner Thomas Cook India, is running a wonderful offer, where members on availing the Thomas Cook coupons on PAYBACK Coupons Platform get 5,000 Bonus Points for Domestic or International holiday bookings with Thomas Cook India till April 30th 2021.   Also, Amazon & Flipkart, the biggest online marketplaces and members of the PAYBACK partner network, are running big shopping discounts of upto 80% Off and members can earn upto 5 points per Rs 100 spent. With this, any new shopper who becomes a PAYBACK member gets a Bonus 100 Points on purchase of anything at Amazon marketplace.   PAYBACK VoucherWorld offers instant vouchers of 100+ leading brands, to be bought free by redeeming PAYBACK points. Members will additionally get access to exclusive discounts & exciting offers on vouchers from 100+ top brands on PAYBACK VoucherWorld.   Shop at Voucherworld and earn 30 points for every Rs. 1000 spent along with discounts:   Brand Vouchers Offers Till 26th January       Biba Online 12%       Café Coffee Day 10%       Chaayos 10%       Jockey 10%       Kama Ayurveda 10%       OLA 10%       PUMA 10%       The Body Shop 10%       Bata 5%                   January 2021 Offers Brand Voucher Denomination Offer Brand Offer construct frequency Amazon 5000 JioSaavn Rs 100 Flat Off on Annual Membership of INR 399 1 Per User Myntra 1000 Cure Fit Cure Fit 21 Days trial access to cure.fit Live 3 Per User Shopper's Stop 1000 Home Center Home Centre 500 Off on 5000 3 Per User Flipkart 5000 lifestyle Lifestyle 500 OFF on 2500 3 Per User Max 1000 Cure Fit Cure Fit 21 Days trial access to cure.fit Live 3 Per User Croma 1000 Home Center Home Centre 500 Off on 5000 3 Per User  
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards
Jan 25 2021 By Admin
  Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for multiple campaigns crafted for its PepsiCo India business. The agency’s  winning tally included 7 metals for PepsiCo India Beverages (brand Pepsi) – 3 golds, 2 silvers and 2 bronze and 1 gold for PepsiCo India Foods – Brand Lay’s. The dominant performance of the agency in categories ranging from ‘Best Use of Mobile for Content Marketing’ to ‘Social Influencer Campaign’ and ‘User-Generated Content’, are a testament to the agency’s claim of being an integrated communications partner, offering end-to-end solutions for its clients.   Commenting on the awards win, PepsiCo India spokesperson, said, “Congratulations to the team at Wunderman Thompson for a well-deserved win. As a brand, it's a humbling experience to be recognized, given it's a testimony of consumers enjoying and resonating with our work. Wunderman Thompson has been a valuable partner in delivering culturally relevant campaigns focused on driving hope, trust and fun amongst our consumers. We look forward to creating more content with them that is relatable and impactful  going forward.”   On being named the ‘Digital Agency of the Year’, Chairman and Group CEO, Wunderman Thompson South Asia, Tarun Rai, said, “I am immensely proud that we have won the Digital Agency of the Year Award from such a respected industry body, for two reasons. First, for the past few years my effort has been to get our agency, with eight decades of building some of the best brands in the country, to pivot and exploit the exciting opportunities of various digital platforms. The merger of JWT and Wunderman, and the formation of Wunderman Thompson a couple of years ago, accelerated this transition. As we celebrate the second anniversary of Wunderman Thompson, this recognition gives me immense satisfaction since we competed, and won, against the top purely digital agencies, besides all the mainline ones. And second, that we have won this huge accolade basis the work we have done on PepsiCo India, a cherished and long standing relationship of over thirty years. The PepsiCo India marketing team has constantly encouraged us to create the same magic that we’ve created on traditional media over the years, on digital platforms. Their exciting and youthful brands gave us ample opportunity .”   Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, added, “It is a huge honour to win Digital Agency of The Year for work done on two of our biggest and most coveted brands at Wunderman Thompson; Pepsi and Lays. The fact that most of this work was done while the teams worked from home and collaborated across various locations in country remotely adds a genuine edge to the creative and digital potential of Wunderman Thompson India. The work that wins over the masses in the marketplace is the work that moves the award juries as well. This win will build our culture of inspiring growth for our brands and drive the agency forward into the future blurring the lines between traditional and digital media with the power of ideas that break boundaries.”   India Digital Awards (IDA) is the most esteemed accolade in India and a true symbol of digital excellence. Founded in 2009, IDA celebrates organizations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. Breakdown of Wunderman Thompson India’s wins: S. No.   Category   Entry Name   Acknowledgement   1   Best Brand Awareness Campaign using Mobile   Pepsi Upends Age-Old Assumptions About Singlehood On Valentine’s Day   GOLD   2   Best Viral Marketing Campaign   How India Celebrated 'Being Single' On Valentine’s Day   SILVER   3   Best Viral Marketing Campaign   How Pepsi Brought Back Salaam-Namaste Into Pop Culture With Swag   GOLD   4   Best Brand- Influencer Collaboration   Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine’s Day   SILVER   5   Best Use of Mobile for Content Marketing   How India Rediscovered Salaam-Namaste With Swag During Covid   BRONZE   6   Best User-Generated Content used for a Campaign   How Pepsi & The Swag Generation Revived Salaam-Namaste As The Right Way To Greet During Covid   GOLD   7   Best Social Influencer Campaign   Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine's Day     BRONZE   8   Best Messaging Campaign   Getting India to Smile with Lay's   GOLD
Embrace Your Desi Roots With MensXP’s Republic Day Festival
Jan 25 2021 By Admin
    With the 72nd Indian Republic Day around the corner, the country’s largest lifestyle platform, MensXP has unveiled the Republic Day Festival from January 22nd all the way until January 26th ‘21. This sale will offer Indian men the opportunity to explore some of the finest Indian brands across winter wear, grooming, innerwear, gadgets, work from home essentials, fitness essentials and more.    As a part of this retail extravaganza, MensXP will also showcase a comprehensive range of thousands of products at up to 55% off. The sheer range of gadgets, winter wear, innerwear & quirky masks, grooming products & fragrances, barware, gardening and healthy treats available during this period, along with the daily flash sales will make it the ultimate #golocal shopping experience this Republic Day. Besides MensXP’s own suite of leading fashion and beauty brands such as MensXP Mud and MensXP Basics, the platform is also hosting a wide range of premium homegrown brands including LetsShave, Bareek, SKO, Rare Planet, ETRG, Damensch, Cloud Nursery and a Fragrance Story among others.    Speaking at the launch of the brand’s Republic Sale, Angad Bhatia, Founder  & CEO - MensXP said, “On the occasion of the 74th Republic Day, we are upholding ‘vocal for local’ values, i.e. our collective responsibility as a society to endorse and promote locally-made and locally-sourced products. Our special Republic Day Festival would prominently showcase premium minimalistic and sustainable home-grown labels across grooming, footwear and products for their home among others that would help the new generation of Indian men elevate their everyday lives!”   MensXP Shop hosts over 250+ premium brands with over 20,000 carefully curated products from bespoke homegrown labels spanning Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal. Within a year of its launch, MensXP Shop has emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.     Check out MensXP’s Republic Day Festival now!: https://shop.mensxp.com/republic-day-sale
TalentNow Rebrands as CAYPRO with a fully API Enabled Platform
Jan 25 2021 By Admin
     A leading recruitment software company, Talentnow has announced its rebranding and transformation into CAYPRO. This transition reflects the unparalleled and fully integrated talent acquisition solution that will enable its clients around the world to hire at scale and scientifically, with the same continued support and best practices.  CAYPRO has been transformed into an API platform that now fully integrates with the company’s other offerings like COGBEE - Assessment and Video Interview platform and cFIRST –Global Background Check solution. Together with CAYPRO, COGBEE and cFIRST will provide a complete solution enabling clients to be fast, be wise and be sure of their hiring. While commenting on the same Viral Vora, Chief Executive Officer, CAYPRO, said, “CAYPRO builds-up on the experience and the expertise of working with 2000+ companies in the past decade to fuel all the recruitment industry’s technological needs. With the onset of the pandemic, technology needs and hiring processes of the recruitment sector has grown and changed significantly, and our new technology platform we will enable the industries worldwide to employ future-ready, skilled personnel that helps produce superior business outcomes.” CAYPRO, earlier known as Talentnow, offers, a SaaS-based ATS technology that brings an efficacious, unique and unparalleled recruitment domain expertise. It enables its clients from IT, ITES, BFSI, Healthcare, FMCG, Retail and more, to build future-ready winning teams. CAYPRO leverages AI-based search and parsing technology, digital workflows, integrations with client emails, popular job boards, WhatsApp, Email, Texting platforms, Mass email service providers, Google and Microsoft cloud apps, to empower recruitment teams to compete hard in the marketplace, and attract in skilled and driven employees. According to Viral Vora, Chief Executive Officer, CAYPRO, the time was right to modernize, streamline, and bring API platform, that enables clients to be ready for the future. Currently, CAYPRO, COGBEE and cFIRST serve over 2000 clients worldwide. From Fortune 500 giants to growing start-ups, several businesses across industries use this latest AI-technology solution to build robust and driven teams. Furthermore, CAYPRO is on a mission to take this platform to over 50,000 clients globally with its cutting-edge innovation and delightful client experience.  

News

Celebrate This Republic Day with PAYBACK Partners; Redeem & Earn Points and get Cashback
Jan 25 2021 By Admin
  On the 74th Republic Day month, PAYBACK loyalty program, is running numerous offers, for its millions of members, ranging from bonus points earning to getting exciting shopping vouchers from PAYBACK VoucherWorld platform on redeeming points and special cashback.   With Apple joining PAYBACK network as affiliate or online partner, for Republic Day celebrations have got a ₹5000 cashback offer on iPhone orders over ₹44,900 and No Cost EMI for 6 months (Limited time offers with qualifying cards). Adding to it, PAYBACK members can earn Bonus 8,000 Points on purchase of iPhone 12 from Jan 21st – 28th.   In addition, PAYBACK’s online travel partner Thomas Cook India, is running a wonderful offer, where members on availing the Thomas Cook coupons on PAYBACK Coupons Platform get 5,000 Bonus Points for Domestic or International holiday bookings with Thomas Cook India till April 30th 2021.   Also, Amazon & Flipkart, the biggest online marketplaces and members of the PAYBACK partner network, are running big shopping discounts of upto 80% Off and members can earn upto 5 points per Rs 100 spent. With this, any new shopper who becomes a PAYBACK member gets a Bonus 100 Points on purchase of anything at Amazon marketplace.   PAYBACK VoucherWorld offers instant vouchers of 100+ leading brands, to be bought free by redeeming PAYBACK points. Members will additionally get access to exclusive discounts & exciting offers on vouchers from 100+ top brands on PAYBACK VoucherWorld.   Shop at Voucherworld and earn 30 points for every Rs. 1000 spent along with discounts:   Brand Vouchers Offers Till 26th January       Biba Online 12%       Café Coffee Day 10%       Chaayos 10%       Jockey 10%       Kama Ayurveda 10%       OLA 10%       PUMA 10%       The Body Shop 10%       Bata 5%                   January 2021 Offers Brand Voucher Denomination Offer Brand Offer construct frequency Amazon 5000 JioSaavn Rs 100 Flat Off on Annual Membership of INR 399 1 Per User Myntra 1000 Cure Fit Cure Fit 21 Days trial access to cure.fit Live 3 Per User Shopper's Stop 1000 Home Center Home Centre 500 Off on 5000 3 Per User Flipkart 5000 lifestyle Lifestyle 500 OFF on 2500 3 Per User Max 1000 Cure Fit Cure Fit 21 Days trial access to cure.fit Live 3 Per User Croma 1000 Home Center Home Centre 500 Off on 5000 3 Per User  
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards
Jan 25 2021 By Admin
  Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for multiple campaigns crafted for its PepsiCo India business. The agency’s  winning tally included 7 metals for PepsiCo India Beverages (brand Pepsi) – 3 golds, 2 silvers and 2 bronze and 1 gold for PepsiCo India Foods – Brand Lay’s. The dominant performance of the agency in categories ranging from ‘Best Use of Mobile for Content Marketing’ to ‘Social Influencer Campaign’ and ‘User-Generated Content’, are a testament to the agency’s claim of being an integrated communications partner, offering end-to-end solutions for its clients.   Commenting on the awards win, PepsiCo India spokesperson, said, “Congratulations to the team at Wunderman Thompson for a well-deserved win. As a brand, it's a humbling experience to be recognized, given it's a testimony of consumers enjoying and resonating with our work. Wunderman Thompson has been a valuable partner in delivering culturally relevant campaigns focused on driving hope, trust and fun amongst our consumers. We look forward to creating more content with them that is relatable and impactful  going forward.”   On being named the ‘Digital Agency of the Year’, Chairman and Group CEO, Wunderman Thompson South Asia, Tarun Rai, said, “I am immensely proud that we have won the Digital Agency of the Year Award from such a respected industry body, for two reasons. First, for the past few years my effort has been to get our agency, with eight decades of building some of the best brands in the country, to pivot and exploit the exciting opportunities of various digital platforms. The merger of JWT and Wunderman, and the formation of Wunderman Thompson a couple of years ago, accelerated this transition. As we celebrate the second anniversary of Wunderman Thompson, this recognition gives me immense satisfaction since we competed, and won, against the top purely digital agencies, besides all the mainline ones. And second, that we have won this huge accolade basis the work we have done on PepsiCo India, a cherished and long standing relationship of over thirty years. The PepsiCo India marketing team has constantly encouraged us to create the same magic that we’ve created on traditional media over the years, on digital platforms. Their exciting and youthful brands gave us ample opportunity .”   Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, added, “It is a huge honour to win Digital Agency of The Year for work done on two of our biggest and most coveted brands at Wunderman Thompson; Pepsi and Lays. The fact that most of this work was done while the teams worked from home and collaborated across various locations in country remotely adds a genuine edge to the creative and digital potential of Wunderman Thompson India. The work that wins over the masses in the marketplace is the work that moves the award juries as well. This win will build our culture of inspiring growth for our brands and drive the agency forward into the future blurring the lines between traditional and digital media with the power of ideas that break boundaries.”   India Digital Awards (IDA) is the most esteemed accolade in India and a true symbol of digital excellence. Founded in 2009, IDA celebrates organizations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. Breakdown of Wunderman Thompson India’s wins: S. No.   Category   Entry Name   Acknowledgement   1   Best Brand Awareness Campaign using Mobile   Pepsi Upends Age-Old Assumptions About Singlehood On Valentine’s Day   GOLD   2   Best Viral Marketing Campaign   How India Celebrated 'Being Single' On Valentine’s Day   SILVER   3   Best Viral Marketing Campaign   How Pepsi Brought Back Salaam-Namaste Into Pop Culture With Swag   GOLD   4   Best Brand- Influencer Collaboration   Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine’s Day   SILVER   5   Best Use of Mobile for Content Marketing   How India Rediscovered Salaam-Namaste With Swag During Covid   BRONZE   6   Best User-Generated Content used for a Campaign   How Pepsi & The Swag Generation Revived Salaam-Namaste As The Right Way To Greet During Covid   GOLD   7   Best Social Influencer Campaign   Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine's Day     BRONZE   8   Best Messaging Campaign   Getting India to Smile with Lay's   GOLD
Embrace Your Desi Roots With MensXP’s Republic Day Festival
Jan 25 2021 By Admin
    With the 72nd Indian Republic Day around the corner, the country’s largest lifestyle platform, MensXP has unveiled the Republic Day Festival from January 22nd all the way until January 26th ‘21. This sale will offer Indian men the opportunity to explore some of the finest Indian brands across winter wear, grooming, innerwear, gadgets, work from home essentials, fitness essentials and more.    As a part of this retail extravaganza, MensXP will also showcase a comprehensive range of thousands of products at up to 55% off. The sheer range of gadgets, winter wear, innerwear & quirky masks, grooming products & fragrances, barware, gardening and healthy treats available during this period, along with the daily flash sales will make it the ultimate #golocal shopping experience this Republic Day. Besides MensXP’s own suite of leading fashion and beauty brands such as MensXP Mud and MensXP Basics, the platform is also hosting a wide range of premium homegrown brands including LetsShave, Bareek, SKO, Rare Planet, ETRG, Damensch, Cloud Nursery and a Fragrance Story among others.    Speaking at the launch of the brand’s Republic Sale, Angad Bhatia, Founder  & CEO - MensXP said, “On the occasion of the 74th Republic Day, we are upholding ‘vocal for local’ values, i.e. our collective responsibility as a society to endorse and promote locally-made and locally-sourced products. Our special Republic Day Festival would prominently showcase premium minimalistic and sustainable home-grown labels across grooming, footwear and products for their home among others that would help the new generation of Indian men elevate their everyday lives!”   MensXP Shop hosts over 250+ premium brands with over 20,000 carefully curated products from bespoke homegrown labels spanning Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal. Within a year of its launch, MensXP Shop has emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.     Check out MensXP’s Republic Day Festival now!: https://shop.mensxp.com/republic-day-sale
TalentNow Rebrands as CAYPRO with a fully API Enabled Platform
Jan 25 2021 By Admin
     A leading recruitment software company, Talentnow has announced its rebranding and transformation into CAYPRO. This transition reflects the unparalleled and fully integrated talent acquisition solution that will enable its clients around the world to hire at scale and scientifically, with the same continued support and best practices.  CAYPRO has been transformed into an API platform that now fully integrates with the company’s other offerings like COGBEE - Assessment and Video Interview platform and cFIRST –Global Background Check solution. Together with CAYPRO, COGBEE and cFIRST will provide a complete solution enabling clients to be fast, be wise and be sure of their hiring. While commenting on the same Viral Vora, Chief Executive Officer, CAYPRO, said, “CAYPRO builds-up on the experience and the expertise of working with 2000+ companies in the past decade to fuel all the recruitment industry’s technological needs. With the onset of the pandemic, technology needs and hiring processes of the recruitment sector has grown and changed significantly, and our new technology platform we will enable the industries worldwide to employ future-ready, skilled personnel that helps produce superior business outcomes.” CAYPRO, earlier known as Talentnow, offers, a SaaS-based ATS technology that brings an efficacious, unique and unparalleled recruitment domain expertise. It enables its clients from IT, ITES, BFSI, Healthcare, FMCG, Retail and more, to build future-ready winning teams. CAYPRO leverages AI-based search and parsing technology, digital workflows, integrations with client emails, popular job boards, WhatsApp, Email, Texting platforms, Mass email service providers, Google and Microsoft cloud apps, to empower recruitment teams to compete hard in the marketplace, and attract in skilled and driven employees. According to Viral Vora, Chief Executive Officer, CAYPRO, the time was right to modernize, streamline, and bring API platform, that enables clients to be ready for the future. Currently, CAYPRO, COGBEE and cFIRST serve over 2000 clients worldwide. From Fortune 500 giants to growing start-ups, several businesses across industries use this latest AI-technology solution to build robust and driven teams. Furthermore, CAYPRO is on a mission to take this platform to over 50,000 clients globally with its cutting-edge innovation and delightful client experience.  

Agencies

Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards
Jan 25 2021 By Admin
  Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for multiple campaigns crafted for its PepsiCo India business. The agency’s  winning tally included 7 metals for PepsiCo India Beverages (brand Pepsi) – 3 golds, 2 silvers and 2 bronze and 1 gold for PepsiCo India Foods – Brand Lay’s. The dominant performance of the agency in categories ranging from ‘Best Use of Mobile for Content Marketing’ to ‘Social Influencer Campaign’ and ‘User-Generated Content’, are a testament to the agency’s claim of being an integrated communications partner, offering end-to-end solutions for its clients.   Commenting on the awards win, PepsiCo India spokesperson, said, “Congratulations to the team at Wunderman Thompson for a well-deserved win. As a brand, it's a humbling experience to be recognized, given it's a testimony of consumers enjoying and resonating with our work. Wunderman Thompson has been a valuable partner in delivering culturally relevant campaigns focused on driving hope, trust and fun amongst our consumers. We look forward to creating more content with them that is relatable and impactful  going forward.”   On being named the ‘Digital Agency of the Year’, Chairman and Group CEO, Wunderman Thompson South Asia, Tarun Rai, said, “I am immensely proud that we have won the Digital Agency of the Year Award from such a respected industry body, for two reasons. First, for the past few years my effort has been to get our agency, with eight decades of building some of the best brands in the country, to pivot and exploit the exciting opportunities of various digital platforms. The merger of JWT and Wunderman, and the formation of Wunderman Thompson a couple of years ago, accelerated this transition. As we celebrate the second anniversary of Wunderman Thompson, this recognition gives me immense satisfaction since we competed, and won, against the top purely digital agencies, besides all the mainline ones. And second, that we have won this huge accolade basis the work we have done on PepsiCo India, a cherished and long standing relationship of over thirty years. The PepsiCo India marketing team has constantly encouraged us to create the same magic that we’ve created on traditional media over the years, on digital platforms. Their exciting and youthful brands gave us ample opportunity .”   Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, added, “It is a huge honour to win Digital Agency of The Year for work done on two of our biggest and most coveted brands at Wunderman Thompson; Pepsi and Lays. The fact that most of this work was done while the teams worked from home and collaborated across various locations in country remotely adds a genuine edge to the creative and digital potential of Wunderman Thompson India. The work that wins over the masses in the marketplace is the work that moves the award juries as well. This win will build our culture of inspiring growth for our brands and drive the agency forward into the future blurring the lines between traditional and digital media with the power of ideas that break boundaries.”   India Digital Awards (IDA) is the most esteemed accolade in India and a true symbol of digital excellence. Founded in 2009, IDA celebrates organizations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. Breakdown of Wunderman Thompson India’s wins: S. No.   Category   Entry Name   Acknowledgement   1   Best Brand Awareness Campaign using Mobile   Pepsi Upends Age-Old Assumptions About Singlehood On Valentine’s Day   GOLD   2   Best Viral Marketing Campaign   How India Celebrated 'Being Single' On Valentine’s Day   SILVER   3   Best Viral Marketing Campaign   How Pepsi Brought Back Salaam-Namaste Into Pop Culture With Swag   GOLD   4   Best Brand- Influencer Collaboration   Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine’s Day   SILVER   5   Best Use of Mobile for Content Marketing   How India Rediscovered Salaam-Namaste With Swag During Covid   BRONZE   6   Best User-Generated Content used for a Campaign   How Pepsi & The Swag Generation Revived Salaam-Namaste As The Right Way To Greet During Covid   GOLD   7   Best Social Influencer Campaign   Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine's Day     BRONZE   8   Best Messaging Campaign   Getting India to Smile with Lay's   GOLD
Wunderman Thompson Launches Annual Future 100 Report; Reveals 100 trends that will shape 2021, from touchless travel to micropreneurs
Jan 22 2021 By Admin
     Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit.   These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours across 10 sectors.   The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors. For the first time the report also looks at work trends, as a mass shift to home working and rising unemployment upends our professional lives.   Mel Edwards, Global CEO, Wunderman Thompson commented, “At a time when gaining a competitive advantage has never been more important, the Future 100 report reveals the key trends that will shape consumer behaviour and define the way ambitious brands engage with their customers during the coming year. These insights will help marketing leaders inspire growth for their organisations and move forward into 2021 with confidence and optimism.”   Developments under the spotlight include:   Micropreneurs: Move over side hustles, there is a startup boom is in the making, fueled by the pandemic and rising unemployment, driving more and more people to make entrepreneurship their next career move   Immunity wellness: The world has never been so interested in how our immune systems can be boosted and the coming year will see numerous experts telling us how, from ancient treatments to DNA research   Mobilizing fandom: Fandoms are taking on a life of their own, moving from simply consuming pop culture to becoming amplifiers and content creators for their idols, online and en masse, with global K-pop fans leading the way   Unbiased banking: Another industry where inclusivity is on the rise is banking – specifically the online-only neobanks, including Simba and Greenwood, which address the frequently overlooked needs of minority groups   Cloud gaming: As video games become the latest media to get Netflixized, major players, including Amazon, Google, Tencent, Microsoft, Sony and Facebook, are betting big on cloud gaming   Touchless travel: From check-in and baggage drop to bathrooms and in-flight entertainment, every aspect of air travel is being reimagined to minimize contact and maximize hygiene to rebuild consumer confidence in travel   Big Brands Go Circular: From Gucci to Uniqlo, fashion brands are getting into the second-hand business, driven by rising sustainability concerns and slimmer wallets   Ghost kitchens: Influenced by the growth of delivery-first dining, this new restaurant concept sees off-premises dining prioritized   Foraged ingredients: Not another food trend, but a beauty one, with the emergence of new skincare brands made with wild-harvested plants and promising potent results   Live commerce: Retail-tainment is moving online with engaging, tailored shopping experiences using video streaming to demonstrate and sell products and interact with customers in real time   Emma Chiu, Global Director at Wunderman Thompson Intelligence, said: “Few of us will have experienced quite as much drama on a societal and global level as we did in 2020 and the fallout from that is more new trends than we’ve seen since we started publishing The Future 100, and behaviours which had been evolving slowly thrust into the mainstream. Knowing which of these trends matter and why has never been so important for marketers at a time when the very survival of many brands depends on adapting at pace.”   Download the full report here: https://www.wundermanthompson.com/insight/the-future-100  
New Advisory Board Reflects Type Directors Club Commitment to Diversity
Jan 22 2021 By Admin
     The Type Directors Club, the leading global typography organization, has enhanced diversity within its leadership with the announcement of a new TDC Advisory Board.   The Advisory Board, which includes five new members, is the first elected by TDC membership since the organization became part of The One Club for Creativity last October. The merger provides TDC with resources and infrastructure to broaden and grow its programming and aligns with TOCC’s existing emphasis on promoting diversity and inclusion.   Joining as new members are: Cey Adams, artist, designer, Cey Adams Studios, Brooklyn Dr. Nadine Chahine, director, ArabicType Ltd, London Manija Emran, founder, creative director, Me & the Bootmaker, Los Angeles Zelda Harrison, principal, ZHarrison & Associates/ZELDESIGN, Los Angeles Saki Mafundikwa, founder, director, Zimbabwe Institute of Vigital Arts (ZIVA), Harare Returning to the TDC Advisory Board are: Elizabeth Carey Smith (chair), designer director, Saturday Design, New York Paul Carlos, principal, Pure+Applied, New York; adjunct faculty, Parsons School of Design, The New School Liz DeLuna, principal, main5design, New York; professor, Graphic Design, St. John's University Carrie Hamilton, designer, Carrie Hamilton Design, New York; instructor, The City College of New York John Kudos, managing partner, KUDOS Design Collaboratory, KASA Collective, New York Bobby C. Martin, Jr., founding partner, Champions Design, New York Joe Newton, designer, illustrator, educator, Anderson Newton Design, New York Juan Carlos Pagan, founding partner, executive creative director, Sunday Afternoon, New York YuJune Park, partner, cofounder, Synoptic Office, New York; assistant professor, Communication Design, Parsons School of Design, The New School Christopher Sergio, vice president, group creative director, Henry Holt & Co/Macmillan Publishers, New York Christopher Sergio has also been appointed to represent TDC on The One Club Board of Directors.  Carol Wahler continues in her role as TDC executive director.   TDC will continue to be run as an autonomous, committee-based organization, with the Advisory Board responsible for all TDC programming, effective January 2021.     A top priority of the new TDC Advisory Board is to take action on how to authentically address the industry’s stark inclusion and diversity problems through representation, membership and programming.     “The new members bring a wealth of experience and diverse perspectives to the TDC Advisory Board, helping us create new paths forward in the creative community and maintaining our commitment to celebrating typographic excellence,” said Elizabeth Carey Smith, TDC past-president who will serve as board chair.   Established in New York in 1946, TDC celebrates and amplifies the power of typography and serves as a global community united by the shared belief that type drives culture and culture drives type.  The organization runs the esteemed TDC Communication Design and TDC Typeface Design competitions, produces The World’s Best Typography® annual, coordinates traveling global exhibitions of award-winning work, offers scholarship programs and hosts conferences, classes, workshops, Type Salons and a design jobs board.   The One Club is the world’s foremost non-profit organization whose mission is to support the global creative community.  The club takes revenue generated from entries to its global awards shows -- including The One Show, ADC Annual Awards, Young Ones Student Awards, Young Guns and others -- and puts it back into the industry to fund programs under its four pillars: Education, Inclusion & Diversity, Gender Equality and Professional Development.     These programs include the annual Where Are All The Black People diversity conference and career fair, ONE School free portfolio program for Black creatives, Creative Boot Camps for diverse college students, Right the Ratio Summits addressing gender equality, 2nd Skill to train traditional creatives on UX, UI and content strategy to upskill and future-proof them for the second creative career, Global Educators Summits, Creative Leaders Retreats, mentorship programs for more than 200 young creatives each year, bi-annual Saturday Career Workshops for high school students, and more.
Prosenjit Chatterjee stars in Tata Pravesh’s 2nd series of influencer films
Jan 22 2021 By Admin
  Earlier this month, Tata Pravesh, embarked on a multi-media campaign titled #AkelaHiKaafiHai, in an attempt to drive brand awareness and consideration about a new category of steel doors and windows, with Gajraj Rao as its brand ambassador.  The brand then followed this up with its first ever influencer film featuring VVS Laxman. The second film in its influencer series, features Bengali cinema’s reigning superstar Prosenjit Chatterjee and draws inspiration from Satyajit Ray’s Nayak (The Hero).   Conceptualised by Wunderman Thompson South Asia in association with SVF Brands, the film is shot in Prosenjit’s apartment.  It is a nod to the opening sequence of Satyajit Ray’s Nayak (The Hero) in which the then superstar of Bengali cinema, Uttam Kumar, was getting ready to leave his home. The film attempts to recreate that sequence albeit in a contemporary setting. Incidentally, Ray had shot the sequence in a house in Kolkata which is now Prosenjit’s residence.   Prosenjit takes us on a tour of his apartment as he talks about another superstar - another nayak - with whom he shares his home. Someone who can walk through fire, unharmed. Someone whose stardom is not threated by anything. Someone who is there for the long run.   Who is this superstar who lives under the same roof as Prosenjit? Who is unfazed by fire and storm? Watch the film to discover Nayak 2.0.     Commenting on the film, P. Anand, Chief - Services & Solutions, Tata Steel Ltd., said, “Tata Pravesh steel doors & windows offer unmatched strength and durability along with style, eliminating all hassles associated with alternate offerings in the market. Mr Prosenjit Chatterjee has been the undisputed king of the Bengali movie industry for decades. He exudes sophistication and class, qualities which are true of Tata Pravesh as well.”   Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said, “Stylish, versatile and evergreen, Mr. Prosenjit Chatterjee is a true icon of Bengali cinema. As an influencer, he was an obvious choice, as he embodies Tata Pravesh’s  qualities of strength, elegance and timelessness.”   View the film here – https://www.youtube.com/watch?v=-D0I5y0Lh4o   View the film series here - https://www.youtube.com/watch?v=ZwDLOD7SF6U&list=PL-8wJtAJZVwFUprWtr30K0mjrQKSKgsNw   Credits: Client: Tata Pravesh - a brand of Tata Steel. Agency: Wunderman Thompson   Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner   Creative Team: Moeinuk Sengupta, Creative Director Sourav Mukherjee, Sr. Copywriter   Account Management: Nilanjan Sarkar, Client Services Director   Production House: SVF Produced by: SVF Brands Celebrity mgmt.: SVF Talent   Team SVF Brands: Brand Head: Arindam Biswas Account Manager: Subham Dasgupta Creative Team: Enakshi Roychowdhury, Abhishek Das   Director: Sudipto Roy Music Director: Souptik Mazumdar

Job Switch

Gaussian Network Private Limited announces the appointment of Mr Shivanandan Pare as Chief Executive Officer
Jan 25 2021 By Admin
   Gaussian Network Private Limited  announces the appointment of Mr. Shivanandan Pare as Chief Executive Officer of Gaussian Networks Pvt. Ltd.   Mr. Pare joined Gaussian Networks in July, 2020 as the CEO of Adda52Rummy. He is a business leader with over two decades of rich experience in helming some of India’s leading digital and e-commerce ventures. Commenting on his new role, Mr. Pare said, “I am thrilled and honoured to lead Gaussian Networks, custodian of Adda52.com and Adda52Rummy.com, the leading brands in online real money gaming, Poker & Rummy.”  
IdeateLabs appoints Lokesh Shah as VP – Brand Solutions
Jan 20 2021 By Admin
  IdeateLabs, India’s largest independent digital-first creative agency has appointed Lokesh Shah as Vice President – Brand Solutions. He will be based out of the agency’s Mumbai office and will be reporting to Vrutika Dawda, Director. The agency is growing at a rapid pace and has continued winning new clients, despite the nation-wide pandemic lockdown. The rich client-base of IdeateLabs consists of premier brands as well as the admirable start-ups across diverse industries like BFSI, Real Estate, Retail, Lifestyle, Consumer Durables, Travel & Hospitality, among others. Vrutika Dawda, Director, IdeateLabs commented, “We welcome Lokesh as a part of the Senior leadership team at IdeateLabs. His strong professional background spans across two decades of rich experience in both Indian and international markets. It is this experience that we would like him to help us bolster our accounts – Indian consumer insights clubbed with the best international practices. Lokesh will lead the IdeateLabs Mumbai business and will be playing a pivotal role in the agency. He will mentor the team in crafting effective strategy and oversee seamless implementation. His thinking complements our brand promise of ‘Building Conversations’; which is all about seeding positive chatter among the brand, the stakeholders and the consumer. We are confident he will effectively take charge of the Mumbai business.” Lokesh’s experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns. He enabled many a prestigious new business win across agencies he worked for, including Cheil India, Lowe, FCB Ulka, Havas Worldwide, and TBWA.  Commenting on his new role, Lokesh Shah said, “I’m excited to work with the young and vibrant team at IdeateLabs, a leading marketing agency that is committed to setting newer benchmarks. I’ve always worked best with agencies that put work culture and high standards of brand management as their mantras. Effective campaign creation and development has always been my forte. I’m looking forward to introducing path-breaking campaigns for the existing brands and getting exciting new client accounts in diverse sectors.”
MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East
Jan 19 2021 By Admin
  MOMS Outdoor Media Solutions, the outdoor unit of Madison World has appointed Prashant Mishra as Vice President – North & East.    Prashant Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in  Out of Home and Activation. Prior to joining MOMS Outdoor Media Solutions, Prashant was the North Regional Head at Milestone Brandcom based in Delhi, where he worked for 10 years. He is also an ex-Madisonite, having worked with MOMS as a Sr. Manager – Client Servicing from 2003 to 2009.    Commenting on this appointment to the team, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says, “We’re happy to welcome back Prashant to the team as VP – North & East region. Prashant comes with close to 19 years of experience armed with the knowledge of new business development, client servicing, strategic buying skills and many other aspects to help grow the business and strengthen our work in the North & East region. I look forward to working with him.”    Returning to MOMS Outdoor Media Solutions Prashant Mishra, VP – North & East says, “I’m excited to be back at MOMS Outdoor Media Solutions and Madison World, this time in a new role with added responsibilities. I’m looking forward to working with the team and grow the business. We have exciting times planned ahead.”    Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist - Madison TURNT, Rural specialist - Anugrah Madison, Retail Specialist – MRP, Out-Sel and Entrust. MOMS Outdoor Media Solutions handles marquee clients like Asian Paints, Raymond, HDFC Life Insurance, Discovery, IDFC First Bank, Welspun, Blue Star, Walmart and MedLife to name a few. MOMS Outdoor Media Solutions is a part of Madison World, which through its 11 companies served last year, as many as 500 advertisers.   
Viacom18 appoints Kunal Gaur as Chief Commercial Officer
Jan 16 2021 By Admin
     Viacom18 today announced the appointment of Kunal Gaur as Chief Commercial Officer. Kunal will be taking over from Utpal Das who ends his stint at Viacom18 on 31stMarch 2021.   Through the past 7. 5 years, Utpal Das has led the Commercial, Facilities & Corporate Services functions at Viacom18. He was instrumental in not only shaping and leading these functions but also towards building Viacom18 into one of India’s top media networks through his role as a key member of the company’s leadership team.   Kunal Gaur, a Chartered Accountant by qualification, has over 19 years of experience across organisations like Star India, Netflix & PWC. Prior to joining Viacom18, Gaur was a part of the Netflix India’s leadership team in the capacity of Director, Production Finance where he was instrumental in crafting budgeting strategies and leading production finance for all original series, film, non-fiction and documentaries.   Kunal Gaur will be reporting into Rahul Joshi, MD, Network18.