Social Media News from India and Across the Globe

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Feb 15 2021

Dice Media launches consecutive seasons of hit series ‘Firsts’, Season 4 and season 5 with love from Cadbury Silk

Backed by popular demand for bite-sized content, Dice Media’s hit Instagram series ‘Firsts’ has been renewed for two consecutive seasons, seasons 4 and 5. The last three seasons have kept the viewers hooked to its heartwarming s...

Feb 09 2021

Mitron Celebrates All Kinds of Love this Valentine’s Day

Valentine’s Day is an opportune moment to celebrate the special and unique love that you share with your significant other. On the world’s most romantic day, Mitron brings to its users an innovative campaign to celebrate all kinds of love with...

Feb 08 2021

FilmKaravan launches ‘Bandra Film Festival’ in collaboration with YouTube to support filmmakers

Veteran online distribution company FilmKaravan starts the new year with a very special project ‘Bandra Film Festival’, a digital film festival in collaboration with YouTube scheduled to kick start later this month with a slate of 50+ film...

Feb 03 2021

Mitron TV Strengthens its Product Team with Two Strategic Appointments

Indian short-format video app Mitron TV today announced strategic hires to the senior management team amid a period of explosive growth. Ex Republic executive Rumit Anand joins Mitron as Vice-President of Product. Rajiv Patki, who previously was at O...

Jan 21 2021

Mitron invites Indians to showcase their true #DilSeIndian self this Republic Day

To mark the 72nd Republic Day, leading Indian short-format video app Mitron, has invited Indians to showcase their true #DilSeIndian self and to celebrate the spirit of the nation. Titled as #DilSeIndian, the campaign enables users to share thei...

Jan 21 2021

Roposo launches ‘Pride of India' program, a collaboration with Indian achievers like Babita Phogat, Neel Ghose, Chandro Tomar & Sangram Singh

Roposo launches the 'Pride of India' program, a collaboration with Indian achievers like Babita Phogat, Chandro Tomar, Neel Ghose and Sangram Singh. The multifaceted program recognizes remarkable Indians by providing them with a platform to me...

Jan 19 2021

Mitron urges India’s youth to #SayNoToDrugs: Unveils joint campaign with NGO Youth Nation

Mitron, the leading Indian short-format video app, has come together with NGO Youth Nation to appeal to India’s youth to stay away from drugs. A joint campaign titled #SayNoToDrugs has been unveiled to shine a light on the pitfalls of drug...

Jan 16 2021

Bumble Unveils how single Indians are looking to date in 2021

Bumble, the women-first social networking app, reveals how single Indians are planning on dating in 2021 now that India has unlocked and lifted restrictions across states. Virtual dating is the new norm in India: Bumble’s recent...

Jan 06 2021

Creators slingshot to fame with Rizzle Series

Rizzle creators are landing opportunities to star in series produced by popular media houses, making Rizzle an even more attractive platform for ambitious creators. Rizzle is India’s leading short series app - a genre that is defining the next e...

Dec 29 2020

Short format video app MX TakaTak is launching a INR 1 Billion (Rs. 100 Crore) Creator Fund

Having emerged as the number 1 short video platform in India, MX TakaTak has shown huge growth in terms of users, usage time and its large community of content creators amongst other metrics. MX TakaTak is proud to announce a new initiative for creato...

Dec 28 2020

Mitron bids adieu to 2020 with the launch of ‘Happy 2021’ campaign

As part of the celebration of the coming year and to reflect on the year gone by, Mitron, the leading short format video app today unveils an exciting campaign titled ‘Happy 2021’. 2020 hasn’t been a kind year because of the pande...

Dec 19 2020

Wunderman Thompson India’s campaign for Facebook India enables small businesses to make a ‘Nayi Shuruaat’

Facebook India has launched ‘Nayi Shuruaat’, its latest campaign to celebrate the small businesses of India, and the resilience they have shown to pivot and make a new start or a ‘nayi shuruaat’ amidst the deepest crisis the w...

Dec 02 2020

Bumble partners with popular Tollywood actors Nivetha Thomas, Allu Sirish and Shraddha Srinath and to help its community navigate dating in 2020

Bumble, the women-first social networking app, partnered with popular Telugu actors Nivetha Thomas , Allu Sirish and Shraddha Srinath and as part of their new integrated campaign to support single Indians as they navigate the new rules of dating...

Nov 29 2020

Post the Chinese app ban, Mitron TV launches ‘Atmanirbhar Anthem’: Dedicates it to the Spirit of Indian Entrepreneurs

Leading short format video app Mitron TV released the ‘Atmanirbhar Anthem’ following the 43 apps ban by the Indian government. The anthem pays homage to the Indian technology community and reiterates the message of using home-grown pr...

Nov 24 2020

Aatsi Desai Jasani is Httpool APAC Creative Agency Partner for Facebook

Httpool, the largest international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others, today announced the appointment of Aatsi Desai Jasani as Httpool APAC Creative Agency Partner for Facebook. Sh...

Nov 20 2020

Desi Social App Chingari witnessed the highest daily engagement time of 51 min, surpasses Snapchat Facebook

Continuing its dream run, homegrown short-video sharing app Chingari has achieved the benchmark of serving 38 million users on its platform. The desi app, making inroads into the hearts of youths with a four-star rating on Google Play Store has achie...