Jun 20 2020
Celebrating the ability of human spirit to persevere and to always emerge stronger, Coca-Cola India has released a series of stories narrated through the digital medium as short films, static posts on its social assets and long-format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop’, recognizing beacons of hope, countless acts of selflessness, kindness and courage. The campaign features stories of everyday heroes who have gone above and beyond the call of duty to help the community amidst the COVID-19 pandemic.
Shrenik Dasani, Vice President - Sparkling Category, Coca-Cola India and South-West Asia, said, “At a time when the human spirit is being tested like never before, this was our attempt to share an inspiring, optimistic message with people and collectively reaffirm our unshakeable faith in the resilience and power of the human spirit.
In equal measure, the campaign is a small expression of our gratitude to all those individuals, who acted as living proof of that resilience, when they went above and beyond what was expected and rose up in aid of their fellow human beings in a time of great need.”
The campaign titled #ToTheHumanRace, offers an ode to humanity and the human spirit in these challenging times. In the first phase of the campaign, the company had released an inspiring film saluting the generosity and courage of the everyday heroes ‘Ummeedo Wali Dhoop’. The anthem has been written by Prasoon Joshi, CEO of McCann World group India and Chairman (Asia Pacific). The now released stories are an extension of the campaign which features ‘heroes’ from across the country and various walks of life.
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