Get ready to hit the dance floor as Asees Kaur, Remo D’Souza, Nakash Aziz team up to bring to you a dynamic single – ‘Moj Pe Moj’

Oct 28 2020

 

For the first time renowned choreographer Remo D’Souza has teamed up with choreographer Mukti Mohan and singers Asees Kaur, Badal and Nakash Aziz to bring to you the ultimate peppy number 'Moj Pe Moj’.

 

The track is the brand song for short video platform Moj and is getting released on ii Music. It will feature over 30 influencers including Remo D’Souza Mukti Mohan and Dharmesh. It's an upbeat and high-spirited number that will blend well with the current festive and freedom spirit post lockdown.

 

The theme of the song is super fun, catchy and energetic which resonates perfectly with the season’s mood. Talented playback singer Nakash Aziz, known for songs like ‘Gandi Baat’ and ‘Sari Ke Fall Sa’, has collaborated with Asees Kaur, famous for her melodious songs such as ‘Bolna’ from ‘Kapoor & Sons’, ‘Ve Mahi’ from ‘Kesari’, to create this groovy single, ‘Moj Pe Moj’.

 

Commenting on her ‘Moj’ moment, Asees Kaur said, “'Moj Pe Moj' is the ultimate track for Gen Z, and their modern digital lives. This quirky earworm is guaranteed to get you up on your feet and make you dance to the energetic voice of Nakash and I. The peppy track is composed by Goldie Sohel, Badal and includes an upbeat rap from Badal himself. Join the Moj experience and sing along to the new chartbuster in town”.

 

Even Remo D’Souza enthusiastically said, “Well, dance is everything to me and given me the complete freedom to express the music and lyrics through it, brought me real ‘Moj’ for this entire project. The song will honestly give you the feeling of what it stands for, ‘Moj pe moj’”

 

The video highlights the vibrant and fun spirit of individuals through a celebration, 'Moj’. 'Moj Pe Moj’ is a colourful song and has a lot of energy and a fun vibe to it. The song has released on 27th of October, 2020 on ii Music’s official YouTube channel and we have already hopped on its euphoric trail.The song is available on all the streaming platforms.


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Brands

IceWarp Recognised as India’s Most Admired Brand & Leader 2020 by White Page International
Dec 01 2020 By Admin
   IceWarp, a pioneer for developing email communications and collaboration solutions, has been felicitated as Most Admired Brand 2020. And Pramod Sharda, CEO, IceWarp India & Middle East has been recognized as Inspirational Business Leader 2020, in the 8th edition of the annual listing by White Page International. Being a global consulting firm White Page International aims to showcase the exhilarating journey of the elite brands in India across different categories and industries.     The nominees initially evaluated a preliminary list of 1000 brands where 100 winners were chosen by the research team of White Page International across 13 industries and many sub-categories, with respect to Market studies, Industry whitepapers, Category Reports and more across Automotive, BFSI, Information Technology and Retail etc. Speaking on the recognition, Pramod Sharda - CEO, IceWarp India & Middle East said, “We are delighted to receive this recognition by White Page International, it is a result of our capabilities, hard-work and dedication. We thank our stakeholders, partners and customers for being with us in this journey. This recognition will be a stepping stone for us in achieving our vision of providing our customers better solutions and hope to achieve more such milestones in the future.” Working with various companies; be it Small, Mid-size or Enterprise-level, IceWarp solutions has proven to be one-of-its kind and most secure platform for its customers. During the Pandemic it has become a challenging task for businesses to always stay connected with the customers and partners. Hence, there has been a rapid shift from digital world to digital-only world across industries. In this scenario, IceWarp is such a brand that has successfully enabled and addressed every demand of the end customers whether new or existing ones to keep up with this new mantra of be “Always-Connected”.
PFC wins the Gold Award for ‘Best Performing PSU’ at the prestigious SKOCH Awards
Dec 01 2020 By Admin
    Government-owned Power Finance Corporation (PFC), India's leading NBFC, has won the Gold Award for Best Performing PSU for COVID Activities at the prestigious SKOCH Awards. The award was bestowed for consistent performance by PFC across verticals.   The award was presented on 28th November, 2020 on a virtual platform to PFC.    PFC was also bestowed with the ‘Beacons of Hope’- Certificate of Merit for its immense contribution on project for relief activities during COVID-19.   PFC has been consistent in its performance even during the lockdown phase and the subsequent unlock phases. This award is testimony to the dedication of its workforce who ensured that the business remained as usual even during the testing times.   The award were presented by SKOCH Group, India’s leading think tank dealing with socio-economic issues with a focus on inclusive growth since 1997. SKOCH Group has instituted India’s highest independent civilian honours in the field of governance, finance, technology, economics and social sector.
Paytm Money launches IPO investments, empowers investors to participate in initial public offerings
Dec 01 2020 By Admin
   India's homegrown digital financial services platform Paytm today announced that its wholly-owned subsidiary Paytm Money now facilitates investments in Initial Public Offers (IPOs) in India. This launch will benefit retail investors with wealth creation opportunities, as they will be able to seamlessly apply and join the growth story of rapidly expanding companies. The company has made the process of IPO application completely digital & simple for retail investors across the country to apply for IPOs. It will continue to innovate and add new tech-savvy features for enhanced user experience. Paytm Money has enabled investors to instantly apply for all the latest IPOs via UPI ID, linked to their bank accounts to quickly complete the IPO application process. The company is leveraging the convenience of UPI infrastructure to offer a faster turnaround time reduced to 3-4 days for completion of the entire process. The platform offers a seamless interface to make changes, cancel or reapply the bidding application within the IPO window. It is equipped with features enabling investors to track upcoming IPOs, view company history & details, download prospectus, and also check the performance of past IPOs. This service is available on both the Paytm Money app and website. Varun Sridhar, CEO - Paytm Money said, “The Indian start-up ecosystem has a growing appetite for entering the capital market, now more companies want to raise capital from a broader set of investors with a public listing. Likewise, investors are also increasingly willing to diversify their portfolio. This presents a big opportunity and we intend to make the process more accessible to our fellow citizens. In near future, we plan to launch IPO funding, derivatives trading, margin finance and a host of other value-adding features to make investing seamless and convenient. This is aligned with our mission to drive financial inclusion across the country.”   In the period March-November 2020, the country’s stock exchanges (both NSE and BSE combined) witnessed 12 IPOs and raised proceeds worth Rs.249.73 billion (or Rs 24,973 crores) in total. Some of the successful IPOs of 2020 were SBI Cards, Mazagaon Dock, Rossari Biotech, Happiest Minds, and CAMS among others. Within these, Happiest Minds and Rossari Biotech were oversubscribed by 150.98x and 79.37x and have delivered a listing day return of 111% and 77% respectively as per NSE’s data.
Manforce Condoms urges you to #StandTogether to protect India! #WorldAIDSDay
Dec 01 2020 By Admin
  Every year December 1 is observed as World AIDS Day to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness.   India’s largest condom selling brand, Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a larger responsibility of educating people to use condoms, no matter what brand you use.   The campaign highlights the importance of using condoms to fight against HIV and at same time communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. In India, people are either shy, or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy.   Joy Chatterjee, DGM, Mankind Pharma said, “Through this campaign the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to just "Use A Condom" to avoid AIDS and when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners”.   Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!  

Digital

IceWarp Recognised as India’s Most Admired Brand & Leader 2020 by White Page International
Dec 01 2020 By Admin
   IceWarp, a pioneer for developing email communications and collaboration solutions, has been felicitated as Most Admired Brand 2020. And Pramod Sharda, CEO, IceWarp India & Middle East has been recognized as Inspirational Business Leader 2020, in the 8th edition of the annual listing by White Page International. Being a global consulting firm White Page International aims to showcase the exhilarating journey of the elite brands in India across different categories and industries.     The nominees initially evaluated a preliminary list of 1000 brands where 100 winners were chosen by the research team of White Page International across 13 industries and many sub-categories, with respect to Market studies, Industry whitepapers, Category Reports and more across Automotive, BFSI, Information Technology and Retail etc. Speaking on the recognition, Pramod Sharda - CEO, IceWarp India & Middle East said, “We are delighted to receive this recognition by White Page International, it is a result of our capabilities, hard-work and dedication. We thank our stakeholders, partners and customers for being with us in this journey. This recognition will be a stepping stone for us in achieving our vision of providing our customers better solutions and hope to achieve more such milestones in the future.” Working with various companies; be it Small, Mid-size or Enterprise-level, IceWarp solutions has proven to be one-of-its kind and most secure platform for its customers. During the Pandemic it has become a challenging task for businesses to always stay connected with the customers and partners. Hence, there has been a rapid shift from digital world to digital-only world across industries. In this scenario, IceWarp is such a brand that has successfully enabled and addressed every demand of the end customers whether new or existing ones to keep up with this new mantra of be “Always-Connected”.
PFC wins the Gold Award for ‘Best Performing PSU’ at the prestigious SKOCH Awards
Dec 01 2020 By Admin
    Government-owned Power Finance Corporation (PFC), India's leading NBFC, has won the Gold Award for Best Performing PSU for COVID Activities at the prestigious SKOCH Awards. The award was bestowed for consistent performance by PFC across verticals.   The award was presented on 28th November, 2020 on a virtual platform to PFC.    PFC was also bestowed with the ‘Beacons of Hope’- Certificate of Merit for its immense contribution on project for relief activities during COVID-19.   PFC has been consistent in its performance even during the lockdown phase and the subsequent unlock phases. This award is testimony to the dedication of its workforce who ensured that the business remained as usual even during the testing times.   The award were presented by SKOCH Group, India’s leading think tank dealing with socio-economic issues with a focus on inclusive growth since 1997. SKOCH Group has instituted India’s highest independent civilian honours in the field of governance, finance, technology, economics and social sector.
Paytm Money launches IPO investments, empowers investors to participate in initial public offerings
Dec 01 2020 By Admin
   India's homegrown digital financial services platform Paytm today announced that its wholly-owned subsidiary Paytm Money now facilitates investments in Initial Public Offers (IPOs) in India. This launch will benefit retail investors with wealth creation opportunities, as they will be able to seamlessly apply and join the growth story of rapidly expanding companies. The company has made the process of IPO application completely digital & simple for retail investors across the country to apply for IPOs. It will continue to innovate and add new tech-savvy features for enhanced user experience. Paytm Money has enabled investors to instantly apply for all the latest IPOs via UPI ID, linked to their bank accounts to quickly complete the IPO application process. The company is leveraging the convenience of UPI infrastructure to offer a faster turnaround time reduced to 3-4 days for completion of the entire process. The platform offers a seamless interface to make changes, cancel or reapply the bidding application within the IPO window. It is equipped with features enabling investors to track upcoming IPOs, view company history & details, download prospectus, and also check the performance of past IPOs. This service is available on both the Paytm Money app and website. Varun Sridhar, CEO - Paytm Money said, “The Indian start-up ecosystem has a growing appetite for entering the capital market, now more companies want to raise capital from a broader set of investors with a public listing. Likewise, investors are also increasingly willing to diversify their portfolio. This presents a big opportunity and we intend to make the process more accessible to our fellow citizens. In near future, we plan to launch IPO funding, derivatives trading, margin finance and a host of other value-adding features to make investing seamless and convenient. This is aligned with our mission to drive financial inclusion across the country.”   In the period March-November 2020, the country’s stock exchanges (both NSE and BSE combined) witnessed 12 IPOs and raised proceeds worth Rs.249.73 billion (or Rs 24,973 crores) in total. Some of the successful IPOs of 2020 were SBI Cards, Mazagaon Dock, Rossari Biotech, Happiest Minds, and CAMS among others. Within these, Happiest Minds and Rossari Biotech were oversubscribed by 150.98x and 79.37x and have delivered a listing day return of 111% and 77% respectively as per NSE’s data.
Manforce Condoms urges you to #StandTogether to protect India! #WorldAIDSDay
Dec 01 2020 By Admin
  Every year December 1 is observed as World AIDS Day to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness.   India’s largest condom selling brand, Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a larger responsibility of educating people to use condoms, no matter what brand you use.   The campaign highlights the importance of using condoms to fight against HIV and at same time communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. In India, people are either shy, or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy.   Joy Chatterjee, DGM, Mankind Pharma said, “Through this campaign the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to just "Use A Condom" to avoid AIDS and when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners”.   Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!  

News

IceWarp Recognised as India’s Most Admired Brand & Leader 2020 by White Page International
Dec 01 2020 By Admin
   IceWarp, a pioneer for developing email communications and collaboration solutions, has been felicitated as Most Admired Brand 2020. And Pramod Sharda, CEO, IceWarp India & Middle East has been recognized as Inspirational Business Leader 2020, in the 8th edition of the annual listing by White Page International. Being a global consulting firm White Page International aims to showcase the exhilarating journey of the elite brands in India across different categories and industries.     The nominees initially evaluated a preliminary list of 1000 brands where 100 winners were chosen by the research team of White Page International across 13 industries and many sub-categories, with respect to Market studies, Industry whitepapers, Category Reports and more across Automotive, BFSI, Information Technology and Retail etc. Speaking on the recognition, Pramod Sharda - CEO, IceWarp India & Middle East said, “We are delighted to receive this recognition by White Page International, it is a result of our capabilities, hard-work and dedication. We thank our stakeholders, partners and customers for being with us in this journey. This recognition will be a stepping stone for us in achieving our vision of providing our customers better solutions and hope to achieve more such milestones in the future.” Working with various companies; be it Small, Mid-size or Enterprise-level, IceWarp solutions has proven to be one-of-its kind and most secure platform for its customers. During the Pandemic it has become a challenging task for businesses to always stay connected with the customers and partners. Hence, there has been a rapid shift from digital world to digital-only world across industries. In this scenario, IceWarp is such a brand that has successfully enabled and addressed every demand of the end customers whether new or existing ones to keep up with this new mantra of be “Always-Connected”.
PFC wins the Gold Award for ‘Best Performing PSU’ at the prestigious SKOCH Awards
Dec 01 2020 By Admin
    Government-owned Power Finance Corporation (PFC), India's leading NBFC, has won the Gold Award for Best Performing PSU for COVID Activities at the prestigious SKOCH Awards. The award was bestowed for consistent performance by PFC across verticals.   The award was presented on 28th November, 2020 on a virtual platform to PFC.    PFC was also bestowed with the ‘Beacons of Hope’- Certificate of Merit for its immense contribution on project for relief activities during COVID-19.   PFC has been consistent in its performance even during the lockdown phase and the subsequent unlock phases. This award is testimony to the dedication of its workforce who ensured that the business remained as usual even during the testing times.   The award were presented by SKOCH Group, India’s leading think tank dealing with socio-economic issues with a focus on inclusive growth since 1997. SKOCH Group has instituted India’s highest independent civilian honours in the field of governance, finance, technology, economics and social sector.
Paytm Money launches IPO investments, empowers investors to participate in initial public offerings
Dec 01 2020 By Admin
   India's homegrown digital financial services platform Paytm today announced that its wholly-owned subsidiary Paytm Money now facilitates investments in Initial Public Offers (IPOs) in India. This launch will benefit retail investors with wealth creation opportunities, as they will be able to seamlessly apply and join the growth story of rapidly expanding companies. The company has made the process of IPO application completely digital & simple for retail investors across the country to apply for IPOs. It will continue to innovate and add new tech-savvy features for enhanced user experience. Paytm Money has enabled investors to instantly apply for all the latest IPOs via UPI ID, linked to their bank accounts to quickly complete the IPO application process. The company is leveraging the convenience of UPI infrastructure to offer a faster turnaround time reduced to 3-4 days for completion of the entire process. The platform offers a seamless interface to make changes, cancel or reapply the bidding application within the IPO window. It is equipped with features enabling investors to track upcoming IPOs, view company history & details, download prospectus, and also check the performance of past IPOs. This service is available on both the Paytm Money app and website. Varun Sridhar, CEO - Paytm Money said, “The Indian start-up ecosystem has a growing appetite for entering the capital market, now more companies want to raise capital from a broader set of investors with a public listing. Likewise, investors are also increasingly willing to diversify their portfolio. This presents a big opportunity and we intend to make the process more accessible to our fellow citizens. In near future, we plan to launch IPO funding, derivatives trading, margin finance and a host of other value-adding features to make investing seamless and convenient. This is aligned with our mission to drive financial inclusion across the country.”   In the period March-November 2020, the country’s stock exchanges (both NSE and BSE combined) witnessed 12 IPOs and raised proceeds worth Rs.249.73 billion (or Rs 24,973 crores) in total. Some of the successful IPOs of 2020 were SBI Cards, Mazagaon Dock, Rossari Biotech, Happiest Minds, and CAMS among others. Within these, Happiest Minds and Rossari Biotech were oversubscribed by 150.98x and 79.37x and have delivered a listing day return of 111% and 77% respectively as per NSE’s data.
Manforce Condoms urges you to #StandTogether to protect India! #WorldAIDSDay
Dec 01 2020 By Admin
  Every year December 1 is observed as World AIDS Day to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness.   India’s largest condom selling brand, Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a larger responsibility of educating people to use condoms, no matter what brand you use.   The campaign highlights the importance of using condoms to fight against HIV and at same time communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. In India, people are either shy, or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy.   Joy Chatterjee, DGM, Mankind Pharma said, “Through this campaign the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to just "Use A Condom" to avoid AIDS and when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners”.   Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!  

Agencies

Fashion styling & sourcing go digital!
Dec 01 2020 By Admin
  Peepul Consulting, one of India’s premier, fashion PR & Brand Marketing agencies is pleased to announce the virtual launch of ‘Peepul Style’, the jewel in its crown. Having set up the in-house fashion showroom a decade ago, Peepul pioneered the ‘sourcing and styling’ service offering in the field of fashion PR in India. With this launch, the agency becomes the first fashion agency in the country to extend its styling and sourcing services into the digital realm.   Launched as a brick-and-mortar form in 2010, Peepul Style was patterned along the lines of international showrooms that accompany brands to amplify their new collection launches and position fashion classics for top-of-mind recall. At that time, Peepul Consulting was the only agency in the country that offered showroom space and a dedicated showroom team – with a specialised skill-set and well-established stylist and influencer relationships – to their fashion clients. The idea was to create a fashion and lifestyle hub, bringing the best of Peepul’s clients to buyers, editors and the fashion elite.   Over the years many of Peepul’s clients like, Tarun Tahiliani, Good Earth, AMPM, Lecoanet Hemant, Swarovski, OSAA, Tribe by Amrapali, Raniwala 1881, Raw Mango, Manish Malhotra, H&M, Onitsuka Tiger, Meesha Scarf, Shriya Som, Hidesign, Deepa Gurnani, Swarovski and HRX, amongst others have reaped the benefits of the Peepul Style showroom.   Fast forward 10-years and Peepul Consulting has tweaked this concept to adapt to and keep in sync with the times we now live in. On November 30, 2020, the agency launched the virtual avatar of Peepul Style (www.peepul-style.myshopify.com).   While the mission remains similar – to continue to be the go-to place to find new collections, latest trends, that help facilitate clients’ sales cycles through strong relationships with buyers and stylists – the venue is now online!   Speaking on the launch of the virtual showroom, Srimoyi Bhattacharya – Founder & Managing Director, Peepul Consulting says, “Sourcing for editorial shoots, for celebrity dressing and fashion influencers, is extremely important to our business as this part of our work drives direct sales for our clients. And now, with people wanting to dress up for online meetings and other digital interactions, we decided that the time to pivot to new realities was now. This was the main driving force behind setting up an automated online virtual sourcing showroom.”   Geographically agnostic and building on the foundation of its brick-and-mortar predecessor, Peepul’s virtual showroom aims to offer maximum flexibility and wide regional reach that clients will benefit from. Now, there is absolutely no need to stock an inventory of physical samples and clients can directly visualise complete transparency in terms of stock management and reporting. This is sure to be a boon to smaller home-grown brands and designers, whose nature of work does not allow for surfeit stocks by way of press samples.   Additionally, the model is relevant beyond ‘traditional’ fashion PR mandates and will allow the agency to offer a host of other B2C services, including online pop-ups, trunk shows, and the like in the course of the next 12-18 months.   Supported by the Shopify platform the virtual Peepul Style showroom, is super user-friendly is easily accessible with a few clicks and features all of the agency’s fashion and accessories brands that are available for sourcing inquiries
You can now take the Audi Q2 for a virtual spin
Dec 01 2020 By Admin
  Audi, the German luxury car manufacturer, launched an interactive Instagram filter for fans to experience its latest luxury all-rounder– the Audi Q2 which debuted in India in October 2020.   Sporting a bold design, 190hp, 2.0 LTFSI engine, progressive steering and quattro, the Audi Q2 seamlessly combines exemplary functionality with luxury appeal. Making it perfectly suited for  everyday driving and a capable companion on adventure trips.   Inspired by these power packed features, the idea was to use creativity to bring out the ease of the actual experience of driving the Audi Q2. Conceptualised by BBH India and executed by tech firm Alive now, the AR filter offers an immersive gamified experience of driving this machine to tech-savvy target audiences.   One can access the filter by tapping on the story section of Instagram on their phones and searching for the Audi Q2 City Run filter. Once it loads, the filter allows the user to select between three cities – Mumbai, Delhi & Bengaluru, where they want to drive their Audi Q2 in. Each city is brought alive with illustrations of key landmarks and obstacles making the experience highly personal & localised. The user can tap to start and the car moves forward along the road, the player has to dodge these obstacles by simply tilting their head left or right – thereby making the car move in the same direction. As the game progresses, the car can also start moving faster to make it a bit more challenging. The game calculates the distance the user has driven in the Audi Q2 whilst successfully dodging the different obstacles on their path. Users can share this score and also challenge their friends by posting the video on Instagram stories or as a post.     Commenting on this, Mr. Gaurav Sinha, Head of Marketing & PR, Audi India, said,  “Curating engaging content for our social audiences is the key element of communication design for us at Audi India. And games are a great new trending way for audiences to interact with their favourite brands online. The unique and interactive AR filter game developed for the Audi Q2 allows users to select a city and virtually drive through it. We received tremendous positive feedback from our audiences and network on this activity.   We keep exploring opportunities to engage and intrigue our online audiences by creating dynamic virtual experiences across our platforms.”     Russell Barrett, CEO & CCO, BBH-PWW India added, “We're always looking for new ways to bring ideas to life. Gaming has been at the forefront of digital engagement and we felt it was the perfect way to highlight the Audi Q2 for what it is - The perfect luxury car that can do it all. And putting the users in their very own cities just makes it all the more relatable.”     The Audi Q2 is engineered for every need and feels at home anywhere, the city or in the great outdoors. It is powered by a 2.0L litre TFSI petrol engine that puts out a strong 190hp. With Progressive Steering, quattro all-wheel drive and sporty dimensions, this is a car that offers excellent driving dynamics and courtesy Audi Drive Select, you can customize the driving experience to your liking. There’s flexibility and convenience built into the package as well. Luggage room is expandable from 355 litres to 1000  litres so you can pack everything you need for that long getaway. The LED Ambient lighting package allows you to pick between 10 different colours using the MMI display. Particularly interesting is the inlay based ambient lighting that gives a futuristic look to the Audi Q2 interiors.
Zero Gravity Communications onboards seven new clients amid the lockdown
Nov 30 2020 By Admin
   While COVID-19 has led to a struggle for survival for some of the integrated communication consultancies, it has turned out to be an opportunity for Zero Gravity Communications. The COVID-19 pandemic accelerated its focus on a digital-first approach besides prompting a diversification of its portfolio. The Ahmedabad-headquartered consultancy offers 360 -degree strategy, branding, advertising and digital solutions. It had become a sought-after solution for its expertise in travel, hospitality, F&B segments before the outbreak of the pandemic. With the onslaught of the pandemic, Zero Gravity Communications was quick to adapt to the new normal through leveraging creativity, communication and collaboration. The team tapped sectors such as health and wellness, e-commerce and education that have inevitably benefited from the pandemic.  It also intensified its investment into digital strategy and showcased its landmark achievements in the domain. This reorientation yielded fruitful results. Acknowledging that COVID-19 hastened their diversification, Khushboo Sharma, Founder& CEO, Zero Gravity Communications, credited her team #theideapeople for this remarkable success."The COVID-19 pandemic has demonstrated the resilience and adaptability of integrated marketing consultancies. We foresee agility and out-of-the-box thinking to become enablers to navigating exigencies. Upon the imposition of the lockdown, our team worked virtually and brainstormed on strategy and creative ideas that had the potential to resonate with consumers. We channelized our energies into digital as it had gained currency during this unprecedented time. Our collaborative efforts and perseverance lead to our success. We intend to redefine the communication landscape by evolving continuously to cater to changing tastes and preferences of consumers." While many firms struggled to hold the fort to their existing clients, Zero Gravity Communication achieved a unique distinction of onboarding seven clients amid COVID-19. The new addition to its clientele includes Nimba Nature Cure, Roastea, Clear Water, Jivraj 9, Asia NEI from the CK Birla Group, Clearth, Hyginelabs and Troikaa Nutrascience. Another trend is the diversification of its portfolio into health and wellness. It has onboarded some interesting firms in this segment like Synershield Z- a Troikaa. Nutrascience’s immunity medicine, Imbue- a women hygiene and intimate wash and Clearth – a sanitizer range. The diversification will enrich its portfolio and hasten its expansion due to its ability to cater to new segments.  
Tinder’s new Music Video ‘In our Own Way’ celebrates Gen Z’s optimism and how they redefine dating in 2020
Nov 30 2020 By Admin
     Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young India is redefining dating and creating moments of connection, chemistry, and serendipity in these unprecedented times. Tinder’s campaign is a celebration of how members have not let the pandemic define what dating, flirting and social discovery means to them. They set their own pace and make their own rules about love, dating, life and everything in between.   Inspired by real member stories and Tinder’s diverse community, the music video explores what dating and flirting look like today–from making a mundane outdoor hopscotch date memorable, improvising the lack of a public swimming pool, making the effort for a virtual dance party much, to exploring the city on cycles. The film showcases the optimism of these moments; the unexpected joys and the idea of possibility in times of physical distancing.     On Tinder, you are in charge of your own experience. Members have always had the freedom to personalize their Tinder experience and make of the platform what they need it to be - a gateway to exactly the kind of connections and experiences they seek, at their pace.   Taru Kapoor, GM-India, Tinder and Match group says “The pandemic has significantly diminished opportunities of chance encounters and interactions from our lives especially for our young members. But human connection endures, unconstrained from rules of physical distance and barriers (both social and physical) and we continue to be inspired by our community. Our members have creatively co-created and figured out new rules of meeting, hanging out and falling in love. None of this is surprising, Gen Z has always set their own pace, created their own rules and thrived despite constraints and COVID has only accelerated this ingenuity-this is the spirit we are championing and celebrating.”   The film was created and conceptualized by BBH India, directed by Jess Kohl with an original soundtrack composed by music director Mikey McCleary with vocals by Indian-American rapper, singer, songwriter and dancer Raja Kumari.   On the track, Raja Kumari says, "Working on the lyrics and music has been a very rewarding experience and I'm grateful to be the voice of such an inclusive and progressive campaign. I hope it inspires people everywhere to be themselves and love and live in their own way."   “In creating a music video for Tinder, it is the Tinder community who came up with the ‘creatives’ – the many ways of dating. All we had to do was to reflect and celebrate them. ‘In our own way’ is a refrain that champions their spirit – from choosing who to be with to setting their own pace to meet-ups at places which may not have seen dates before.” Vasudha Misra, Executive Creative Director, BBH Delhi   The music video is an ode to the resilience and tenacity of the Tinder community. There are as many different ways to date as people who do it, and Tinder’s mission is to make space for all of them.          

PR

Fashion styling & sourcing go digital!
Dec 01 2020 By Admin
  Peepul Consulting, one of India’s premier, fashion PR & Brand Marketing agencies is pleased to announce the virtual launch of ‘Peepul Style’, the jewel in its crown. Having set up the in-house fashion showroom a decade ago, Peepul pioneered the ‘sourcing and styling’ service offering in the field of fashion PR in India. With this launch, the agency becomes the first fashion agency in the country to extend its styling and sourcing services into the digital realm.   Launched as a brick-and-mortar form in 2010, Peepul Style was patterned along the lines of international showrooms that accompany brands to amplify their new collection launches and position fashion classics for top-of-mind recall. At that time, Peepul Consulting was the only agency in the country that offered showroom space and a dedicated showroom team – with a specialised skill-set and well-established stylist and influencer relationships – to their fashion clients. The idea was to create a fashion and lifestyle hub, bringing the best of Peepul’s clients to buyers, editors and the fashion elite.   Over the years many of Peepul’s clients like, Tarun Tahiliani, Good Earth, AMPM, Lecoanet Hemant, Swarovski, OSAA, Tribe by Amrapali, Raniwala 1881, Raw Mango, Manish Malhotra, H&M, Onitsuka Tiger, Meesha Scarf, Shriya Som, Hidesign, Deepa Gurnani, Swarovski and HRX, amongst others have reaped the benefits of the Peepul Style showroom.   Fast forward 10-years and Peepul Consulting has tweaked this concept to adapt to and keep in sync with the times we now live in. On November 30, 2020, the agency launched the virtual avatar of Peepul Style (www.peepul-style.myshopify.com).   While the mission remains similar – to continue to be the go-to place to find new collections, latest trends, that help facilitate clients’ sales cycles through strong relationships with buyers and stylists – the venue is now online!   Speaking on the launch of the virtual showroom, Srimoyi Bhattacharya – Founder & Managing Director, Peepul Consulting says, “Sourcing for editorial shoots, for celebrity dressing and fashion influencers, is extremely important to our business as this part of our work drives direct sales for our clients. And now, with people wanting to dress up for online meetings and other digital interactions, we decided that the time to pivot to new realities was now. This was the main driving force behind setting up an automated online virtual sourcing showroom.”   Geographically agnostic and building on the foundation of its brick-and-mortar predecessor, Peepul’s virtual showroom aims to offer maximum flexibility and wide regional reach that clients will benefit from. Now, there is absolutely no need to stock an inventory of physical samples and clients can directly visualise complete transparency in terms of stock management and reporting. This is sure to be a boon to smaller home-grown brands and designers, whose nature of work does not allow for surfeit stocks by way of press samples.   Additionally, the model is relevant beyond ‘traditional’ fashion PR mandates and will allow the agency to offer a host of other B2C services, including online pop-ups, trunk shows, and the like in the course of the next 12-18 months.   Supported by the Shopify platform the virtual Peepul Style showroom, is super user-friendly is easily accessible with a few clicks and features all of the agency’s fashion and accessories brands that are available for sourcing inquiries
You can now take the Audi Q2 for a virtual spin
Dec 01 2020 By Admin
  Audi, the German luxury car manufacturer, launched an interactive Instagram filter for fans to experience its latest luxury all-rounder– the Audi Q2 which debuted in India in October 2020.   Sporting a bold design, 190hp, 2.0 LTFSI engine, progressive steering and quattro, the Audi Q2 seamlessly combines exemplary functionality with luxury appeal. Making it perfectly suited for  everyday driving and a capable companion on adventure trips.   Inspired by these power packed features, the idea was to use creativity to bring out the ease of the actual experience of driving the Audi Q2. Conceptualised by BBH India and executed by tech firm Alive now, the AR filter offers an immersive gamified experience of driving this machine to tech-savvy target audiences.   One can access the filter by tapping on the story section of Instagram on their phones and searching for the Audi Q2 City Run filter. Once it loads, the filter allows the user to select between three cities – Mumbai, Delhi & Bengaluru, where they want to drive their Audi Q2 in. Each city is brought alive with illustrations of key landmarks and obstacles making the experience highly personal & localised. The user can tap to start and the car moves forward along the road, the player has to dodge these obstacles by simply tilting their head left or right – thereby making the car move in the same direction. As the game progresses, the car can also start moving faster to make it a bit more challenging. The game calculates the distance the user has driven in the Audi Q2 whilst successfully dodging the different obstacles on their path. Users can share this score and also challenge their friends by posting the video on Instagram stories or as a post.     Commenting on this, Mr. Gaurav Sinha, Head of Marketing & PR, Audi India, said,  “Curating engaging content for our social audiences is the key element of communication design for us at Audi India. And games are a great new trending way for audiences to interact with their favourite brands online. The unique and interactive AR filter game developed for the Audi Q2 allows users to select a city and virtually drive through it. We received tremendous positive feedback from our audiences and network on this activity.   We keep exploring opportunities to engage and intrigue our online audiences by creating dynamic virtual experiences across our platforms.”     Russell Barrett, CEO & CCO, BBH-PWW India added, “We're always looking for new ways to bring ideas to life. Gaming has been at the forefront of digital engagement and we felt it was the perfect way to highlight the Audi Q2 for what it is - The perfect luxury car that can do it all. And putting the users in their very own cities just makes it all the more relatable.”     The Audi Q2 is engineered for every need and feels at home anywhere, the city or in the great outdoors. It is powered by a 2.0L litre TFSI petrol engine that puts out a strong 190hp. With Progressive Steering, quattro all-wheel drive and sporty dimensions, this is a car that offers excellent driving dynamics and courtesy Audi Drive Select, you can customize the driving experience to your liking. There’s flexibility and convenience built into the package as well. Luggage room is expandable from 355 litres to 1000  litres so you can pack everything you need for that long getaway. The LED Ambient lighting package allows you to pick between 10 different colours using the MMI display. Particularly interesting is the inlay based ambient lighting that gives a futuristic look to the Audi Q2 interiors.
Crossword Public Relations wins PR Mandate of Berco’s
Sep 09 2020 By Admin
  Berco's is one of the most distinguished names in the culinary world as far as Chinese and Thai food is concerned and it has decided to expand its PR mandate with Crossword Public Relations. Since its inception in the year 1982, it has become a name to reckon with. They have been doing many food festivals on International cuisines like Chinese, Thai, and Asian. All their restaurants are designed by keeping in mind the look of a modern Chinese restaurant and all of these restaurants have been designed aesthetically with Chinese paintings adorning the walls. This multi-award-winning brand operates more than 40 outlets across India and it is one of the most loved brands in the Pan Asian Cuisine Sector. They believe in serving hearty meals with a friendly ambiance at an affordable cost. Berco’s is one of the few Pan-Asian chains with the largest delivery radius in Delhi-NCR. Kabir Advani, Managing Partner of Berco’s said “We are happy to announce Crossword Public Relations as our Media partners. Mr. Rajnish Jain has good relations with the media which is important for the brand market. We are certain that our partnership with Crossword PR will convert into a beneficial alliance for our Berco’s Team.”   Rajnish Jain, Founder of Crossword Public Relations said, “We are very happy to manage the media presence of a brand like Berco’s. It would be our pleasure to work with the team of Berco’s and aim to be very proactive and efficient partners as knowledgeable counsel about their branding and media presence. We are proud to be associated with Berco’s and are confident about meeting our milestones together with them”.  
Honda India Power Products Limited appoints First Partners as its Public Relations Agency on Record for India
Sep 07 2020 By Admin
  Honda India Power Products Limited (HIPP), a leading manufacturer of portable power products in India and a subsidiary of Japanese multinational conglomerate Honda Motor Company, has selected First Partners, an award-winning premier communications firm, to handle its public relations mandate in India.   The company earlier known as Honda Siel Power Products Ltd.(HSPP), recently changed its name to Honda India Power Products Ltd.(HIPP) on 2nd of July 2020. First Partners will be responsible for further strengthening awareness for the brand, provide strategic counsel, direction & implement a Pan-India communication programme.   Atul Ahluwalia, Founding Partner, First Partners said, “We are happy to be chosen as the consultancy of choice by Honda Power at a time when the company is going for an aggressive growth strategy to further consolidate their leadership position in the power products segment in India. Our experience, passion and business outcome approach give us the confidence to drive meaningful results for the brand in India.”