Dec 28 2020
As part of the celebration of the coming year and to reflect on the year gone by, Mitron, the leading short format video app today unveils an exciting campaign titled ‘Happy 2021’.
2020 hasn’t been a kind year because of the pandemic but people sailed through it in their own innovative ways. The lockdown prompted people to find new ways of keeping themselves entertained while maintaining safety and social distancing. With the new year around the corner, it’s time for some cheer and celebration. Mitron promises to bring back the happy days with some unique and exciting contests for the users.
With the intent of spreading joy and happiness, Mitron’s campaign #Happy2021 is a chance for users to showcase their talent through various in-app challenges. The campaign hosts three exciting contests with the hashtags #ByeBye2020, #20kiSeekh, and #1920kaFarak. The ‘Happy 2021’ campaign gets even more exciting with Mitron offering a cash prize over INR 10000/- Mitron will also feature the winning video and creator on official social media handles to further showcase their talent across the nation.
1. Put on your dancing shoes as #ByeBye2020 contest will have users perform the hook step or do a cover of the ‘ByeBye 2020’ song.
From pandemic and worldwide lockdown to clapping & clanging utensils on the rooftop, 2020 has seen it all. #ByeBye2020 song from Mitron captures the exact emotions by reflecting on some of the iconic moments like Mahabharat series returning on Doorshan, to Sonu Sood helping thousands of migrant workers reach their home safely and MS Dhoni announcing his retirement from international cricket. The year that began on an emotional note also had its share of fun moments like ‘Oo Ma Go Turu Lob’ meme to Yashraj Mukhate’s ‘Biggini Shoot’ and ‘Rasoda Mein Kaun Tha’ mix.
2. We have learnt many new skills in the lockdown and #20kiSeekh gives an opportunity for creators to demonstrate any newly learnt skill acquired during this year such as cooking, fitness, creativity or even DIY skills.
3. For #1920kaFarak, participants are invited to create expectation v/s reality videos on their extreme moments highlighting 2019 v/s 2020.
Commenting on the campaign, Nisha Pokhriyal, Vice President - Marketing, Mitron TV said: “2020 was an unprecedented and eventful year, which brought a multitude of challenges with it. With the beginning of 2021, we would like to celebrate the resilience shown by people in 2020 and say goodbye to the year in a fun, entertaining way. We invite one and all to unleash their creativity and share their experiences and perspective of 2020. We want to end this year on a high note by coming together to appreciate the talents of our users and to understand how they navigated their way in 2020.”
The contest is live till 3rd January 2021. It is open to everyone who wants to showcase their ‘X’ factor to the nation. To participate, users have to download the Mitron TV app from the Android Play Store and the Apple Store and submit their videos with at least one hashtag #ByeBye2020, #20kiSeekh, and #1920KaFarak.
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