Jun 30 2022
Yellow Seed Content Company, an award winning #contentfirst agency has recently turned 10. From what started as a "Let's do this!" conversation over breakfast, to becoming a content solutions enterprise that works with marquee clients across sectors (agencies and brands alike) has been an amazing roller coaster ride and turning 10 also meant taking things up a notch.
Known for their people-first policies and having a diverse set of individuals bringing multiple perspectives is what sets Yellow Seed apart. From chartered accountants working in design to history majors managing business roles and a few departments run by 'all women' teams, diversity in thought is what really drives this team.
No surprises then that their collaboration with Wild Wild Women, India's premier 'all women rap collective' to share their story seemed like a perfect fit. Aptly titled #10SaalKiKahaani, the lyrics are an embodiment of their culture and their commitment to content. The multi-lingual song showcases the diversity, talent as well the craziness that flows in the team.
Speaking on the journey over the last decade Aashutosh Katre, Director, Yellow Seed said, “When we started Yellow Seed in 2012, the content industry was still evolving. It has been an exciting time for us, full of inspiration and learning. That said, we have faced our own challenges and learnt from our mistakes. When we stumbled across WWW, we realized there’s no one else who could have represented our crazy journey. As we unravel the chapters ahead, our 10 Saal Ki Kahaani couldn’t have been captured any better.
Speaking of the collaboration, the gang at Wild Wild Women had this to say; "It was an absolutely fun experience for us to work with the entire team at Yellow Seed. From the get-go, we set out clear objectives, and it was also great to have the team's involvement and presence during the process of creating the song and the music video. We thank Team Yellow Seed for this wonderful opportunity."
In the past decade Yellow Seed has worked across varied sectors such as Automobile, Banking & Finance, Digital Marketing, Entertainment, Logistics, Real Estate, and Technology - across brands and leading agency networks.
Watch the video - https://www.youtube.com/watch?v=z0BAf709BDE
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