ABP Network focuses on telling inspiring stories gleaned from across the nation

Sep 13 2020

 

Zealously fulfilling the promise of delivering unique content, ABP Network has been pioneering the most striking and inspirational stories of the nation. These special stories have also been touched upon by Prime Minister Shri Narendra Modi in his discussions on social media or otherwise.

 

On the webinar of Pradhanmantri Matsya Sampada Yojana launch and #AtmaNirbharBharat conducted on 10th September, Thursday, Prime Minister Shri Narendra Modi recognized ABP Asmita’s story on the ‘Crorepati Mahila’ of Banaskantha, Gujarat. Emphasizing on the principles of Atmanirbhar (self-reliance), Shri Narendra Modi applauded the hard-work of these women.

 

On 02nd September 2020, ABP Asmita had telecast an exclusive show ‘Asmita Vishesh’, about the 'Crorepati Mahila' of Banaskantha. The story of their hard-work, zeal, and passion was highlighted on the show. These women have been managing their own animal husbandry and supplying milk to local dairies in the Banaskantha district of Gujarat. Over the years, these self-reliant micro-dairy owners have established a business of crores and exist as an epitome of women empowerment.

 

This story was also carried by ABP News on their highly-acclaimed Morning Show, Namaste Bharat which has time and again, differentiated itself by transcending regular news narratives and commentaries on news channels. In fact, another heartening tale of a farmer, Jigyasu Singh was revealed on the show earlier this week.

https://gujarati.abplive.com/videos/news/india-pm-mentions-report-on-womens-self-reliance-aired-by-abp-asmita-553380

What’s more is that, this story was also alluded by Prime Minister Narendra Modi on his Twitter, wherein he tweeted ABP News’ story clip on how Jigyasu Singh left his job to do farming. Lauding the efforts of Jigyasu Singh, he wrote, "Efforts made by Jigyasu Singh from Bihar's Sitamarhi were praiseworthy and would energise India with positive vibes. Congratulations to him. I hope youngsters learn from it."

 

Lately, as television news has been making giant leaps from one conspiracy theory to another, ABP Network has been ardently chasing its mission to empower, inspire, and serve as the voice of the people. They have been persistently showcasing a compendium of stories that need to be heard by the people of the nation. Both the regional and national channels of the network have been proficiently undertaking issues of local and national importance via cutting-edge reportage.

 

On this approach, Mr. Avinash Pandey, CEO, ABP Network said, “We have been fervently pursuing our vision of delivering impactful, ethical and people-centric journalism. I’m extremely proud to see our efforts being recognized by the Hon'ble Prime Minister Shri Narendra Modi Ji. His acknowledgement is a huge source of motivation for us to continue doing what we do best and keep our viewers apprised about the inspiring stories of the nation.”


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Brands

This Festive Season, MarQ by Flipkart Launches Android 9.0 Smart TV range for Indian Consumers
Sep 18 2020 By Admin
  Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of a new range of MarQ Smart TVs powered by Android 9.0, ahead of the upcoming festive season. With this, MarQ by Flipkart has entered a segment that is fast gaining traction with Indian consumers in recent years. The MarQ Smart TVs have launched on Flipkart in 32” HD and 43” Full HD and 4K Ultra HD variants, at a starting price of Rs. 11,999. The Indian Smart TV market is seeing exponential growth backed by increased internet penetration along with the rise of OTT consumption. A recent report by DAN India on OTT content consumption showed that ‘binge-watching’ is at an all-time high in India, especially given the current circumstances and on an avg. millennials and Gen Z are consuming four hours of content daily. Understanding this need, MarQ Android 9.0 Smart TVs come with power-packed features including ‘Retina-Safe’ technology, which brings an intelligent custom tuning brightness to ensure minimal eye strain for any viewer. Further, MarQ Android 9.0 Smart TVs come with new design features such as an elegant metal ribbon stand that occupies less space and gives it a premium and sleek look. Equipped with Dolby Audio, MarQ Android 9.0 Smart TVs have a total harmonic distortion of less than 1% (while most TVs typically have distortion levels as high as 7%) and maintain excellent sound quality even when playing at loud volumes so that consumers are not interrupted with shrill sounds. They also provide greater connectivity options to ensure hassle-free entertainment -- the HD variants consist of 3 HDMI and 2 USB ports, while the 43” Ultra-HD variant comes with 4 HDMI and 3 USB ports. Dev Iyer, Vice President – Private Brands at Flipkart, said, “Customers look forward to the festive season with the anticipation of new products that add value to their lifestyles. Smart TV is one such segment that sees high consumer-interest during these months, especially now as consumers are mostly staying indoors. MarQ by Flipkart has always catered to consumers’ needs, and launching the new range of Smart TVs was a step in that direction. India is adopting a smarter and connected lifestyle and with MarQ Android 9.0 Smart TVs, they get an affordable option without compromising on quality, features, and aesthetics.” MarQ by Flipkart is further boosting its festive season offering with the launch of MarQ Smart Home Speakers -- designed, engineered, and manufactured in India. MarQ Smart Home Speakers come with superior audio & bass quality and voice capability for enhanced user experience and are available on Flipkart at a launch price of Rs. 3,499. Both MarQ Android 9.0 Smart TVs and Smart Home Speakers are equipped to connect with all smart devices at home, making them a convenient and integrated technology to manage day-to-day life chores. Key features of the products include: MarQ Android 9.0 Smart TV 32” HD Variant 43” HD Variant 43” Ultra HD Variant Retina-safe technology Retina-safe technology Retina-safe technology 20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%) 20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%) 20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%) Custom picture and audio tuning and Chroma Display Engine Custom picture and audio tuning and Chroma Display Engine Custom picture and audio tuning and Chroma Display Engine with Vivid Pro 4K technology + HDR 10 Built-in Chromecast Built-in Chromecast Built-in Chromecast   Dual-band Wi-Fi 2.4 GHz/5GHz MediaTek CA53 Quad-Core Processor MediaTek CA53 Quad-Core Processor MediaTek CA53 Quad-Core Processor Bluetooth 5.0 Bluetooth 5.0 Bluetooth 5.0 Mali 470 GPU Mali 470 GPU Mali 470 GPU 1GB RAM/ 8 GB ROM 1GB RAM/ 8 GB ROM 1.5GB RAM/ 8 GB ROM 3 HDMI ports + 2 USB ports 3 HDMI ports + 2 USB ports 4 HDMI ports + 3 USB ports MarQ Smart Home Speakers powered by Google Assistant Hands-free voice-enabled experience; also available in Hindi Personalized organizer, weather and traffic updates Bluetooth enabled to enjoy music through various compatible music streaming apps such as Spotify, YouTube Music, and TuneIn along with a free 3-months subscription to JioSaavn Pro Best-in-class audio quality and sound output with 2x stronger wattage and far-field voice recognition technology  
Three Fourth Solutions bags Performance Marketing mandate for Timex Group India
Sep 18 2020 By Admin
    Three Fourth Solutions has recently acquired the Performance Marketing Mandate for one of India's most trusted watch manufacturers, the Timex Group (India). This win comes after several rounds of multi-agency pitches. The brand has partnered with Three Fourth Solutions, a leading digital marketing agency headquartered in Kolkata to expand and promote the 3 brands under its umbrella, namely Helix Teslar & TMX.  Helix is known as fun, playful and youthful watch brand, categorised through a wide range of stylish watches at reasonable prices. TMX, on the other hand - offers a range of stunning, affordable and reliable watches that are suitable for every occasion while their Teslar watches were created from the identified need to protect the global community from the dangers of man-made electromagnetic radiation that emerge from everyday technology. They encourage consciousness and heightened awareness towards greater well-being. Within the scope of the mandate, the agency's Delhi office will be taking care of Performance Marketing and SEO for the three brands.    Timex Group India is engaged in designing, manufacturing and marketing of timepieces. It is a well known watch brand known for its durability, reliability and simplicity has been making watches for more than a century. In light of this win, Mr Ajay Dhyani, Head (Marketing & E-Commerce), Timex India says, "It has been a month since we entrusted Three Fourth Solutions with the responsibility to help our brands Helix, TMX and Teslar grow. We are looking forward to execute few interesting campaigns on this journey together."  Three Fourth Solutions is an integrated marketing based out of Kolkata. The agency specialises in creating marketing campaigns that are crafted, integrated and optimised to generate leads and maximise engagement for its clients. Within a span of six years, this agency has worked with over 400+ clients across various industries and sectors.   
Vestige expands its Health Food portfolio by launching Enerva Energy Snack Bar – Solution for a healthy break
Sep 18 2020 By Admin
   India’s leading home-grown direct selling company Vestige has launched a healthy snacking option for its distributors with a new addition to its ever-expanding world-class health and wellness products. Consumer consumption and interest is going through an upsurge in this category, especially after the pandemic. Vestige launched Enerva Energy Snack Bar on 17th September 2020, which aims to replace the junk-food breaks during online meetings, trainings, studies and post-exercise with a healthy snacking option to munch upon. The pandemic has forced a shift towards a healthier lifestyle whereby people are far more conscious about their diet and fitness regimen. The Enerva Energy Snack Bar is made of healthy and nutritious ingredients like almonds, soybean, whey protein, honey, raisins, milk, dark chocolate and peanuts that help to provide instant energy without compromising on taste. It is the perfect snack, full of nutrients. The bar, with a rich chocolate flavour, is ideal for satisfying the between-meals hunger pangs and energise the body and mind.   Commenting on the launch, Mr. Gautam Bali, MD, Vestige Marketing Pvt Ltd said, “The prevailing pandemic has taken a toll on people’s health. At Vestige, we understand that it is important to keep a check on nutritious intake and activity levels while people work from home. The Enerva Energy Snack Bar is a healthy and tasty option that can easily replace unhealthy snacking and moves one towards a healthier lifestyle.”     Attributes and benefits of the Enerva Energy Snack Bar include:   A nutritious healthy snack   Provides instant energy   Enriched with dry fruits & nuts   Good for satisfying hunger pangs   Convenient to carry   Enerva Energy Snack Bar comes in a 30-gram pack and its MRP is ₹60.00, inclusive of all taxes.  
CavinKare launches Bacto-V toilet seat sanitizer aimed at shared toilet hygiene in households
Sep 18 2020 By Admin
  Shared toilets in households have earned themselves a reputation for being a source of bacterial contamination. The recent pandemic has not eased the situation, as many health experts have stated that confined spaces like toilets being the super-spreaders of COVID-19 virus. With toilet sharing being a common practice across millions of households in India, CavinKare with innovation at its heart is set to ease consumer minds during this time of distress. The FMCG major today announced the launch of Bacto-V toilet seat sanitizer powered by Fast Action Formula that helps kill 99.9% bacteria and viruses on the toilet seat surface. Surface of toilet bowls retain bacteria and viruses which is likely to travel and settle on surrounding surfaces released during flushes. Keeping this in mind, CavinKare has designed and launched Bacto-V toilet seat sanitizer as a preventive measure that helps contain build-up of bacteria on the toilet bowl surface and adjoining surfaces . Besides the spread of virus, shared toilets in households are also one of the causes of UTI infection among women. In India, 50% of women suffer through an UTI infection at least once in their lifetime. The easy to use product has been packaged in a spray and use format with 94% alcohol leading to fast drying formula for effective sanitization. CavinKare’s strong R&D team has developed Bacto-V Toilet sanitizer to ensure it is safe on skin. Commenting on the launch, Mr. Venkatesh Vijayaraghavan, CEO & Director – Personal Care & Alliances said, “During this time of a pandemic we have diverted all our efforts towards innovating and introducing hygiene products for the complete household.  With the knowledge that confined spaces like toilets at home could be a source of contamination, we wanted to offer an innovative and easy solution specifically addressing the source point of contamination – toilet bowl surface. Backed by thorough research we have launched Bacto-V toilet sanitizer as a differentiator in the market with fast and effective action at an affordable cost giving it the CavinKare edge.” Designed and packed as a spray and use can, Bacto-V Toilet Seat Sanitizer allows consumers the ease of using toilets without the worry of contamination. The product is available in a 50ml can and a special combo of 50ml cans – Toilet Safe-T Pack is also available across e-commerce websites. The 50ml cans are priced at Rs. 120 and the combo packs are priced at Rs. 240.

Digital

This Festive Season, MarQ by Flipkart Launches Android 9.0 Smart TV range for Indian Consumers
Sep 18 2020 By Admin
  Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of a new range of MarQ Smart TVs powered by Android 9.0, ahead of the upcoming festive season. With this, MarQ by Flipkart has entered a segment that is fast gaining traction with Indian consumers in recent years. The MarQ Smart TVs have launched on Flipkart in 32” HD and 43” Full HD and 4K Ultra HD variants, at a starting price of Rs. 11,999. The Indian Smart TV market is seeing exponential growth backed by increased internet penetration along with the rise of OTT consumption. A recent report by DAN India on OTT content consumption showed that ‘binge-watching’ is at an all-time high in India, especially given the current circumstances and on an avg. millennials and Gen Z are consuming four hours of content daily. Understanding this need, MarQ Android 9.0 Smart TVs come with power-packed features including ‘Retina-Safe’ technology, which brings an intelligent custom tuning brightness to ensure minimal eye strain for any viewer. Further, MarQ Android 9.0 Smart TVs come with new design features such as an elegant metal ribbon stand that occupies less space and gives it a premium and sleek look. Equipped with Dolby Audio, MarQ Android 9.0 Smart TVs have a total harmonic distortion of less than 1% (while most TVs typically have distortion levels as high as 7%) and maintain excellent sound quality even when playing at loud volumes so that consumers are not interrupted with shrill sounds. They also provide greater connectivity options to ensure hassle-free entertainment -- the HD variants consist of 3 HDMI and 2 USB ports, while the 43” Ultra-HD variant comes with 4 HDMI and 3 USB ports. Dev Iyer, Vice President – Private Brands at Flipkart, said, “Customers look forward to the festive season with the anticipation of new products that add value to their lifestyles. Smart TV is one such segment that sees high consumer-interest during these months, especially now as consumers are mostly staying indoors. MarQ by Flipkart has always catered to consumers’ needs, and launching the new range of Smart TVs was a step in that direction. India is adopting a smarter and connected lifestyle and with MarQ Android 9.0 Smart TVs, they get an affordable option without compromising on quality, features, and aesthetics.” MarQ by Flipkart is further boosting its festive season offering with the launch of MarQ Smart Home Speakers -- designed, engineered, and manufactured in India. MarQ Smart Home Speakers come with superior audio & bass quality and voice capability for enhanced user experience and are available on Flipkart at a launch price of Rs. 3,499. Both MarQ Android 9.0 Smart TVs and Smart Home Speakers are equipped to connect with all smart devices at home, making them a convenient and integrated technology to manage day-to-day life chores. Key features of the products include: MarQ Android 9.0 Smart TV 32” HD Variant 43” HD Variant 43” Ultra HD Variant Retina-safe technology Retina-safe technology Retina-safe technology 20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%) 20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%) 20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%) Custom picture and audio tuning and Chroma Display Engine Custom picture and audio tuning and Chroma Display Engine Custom picture and audio tuning and Chroma Display Engine with Vivid Pro 4K technology + HDR 10 Built-in Chromecast Built-in Chromecast Built-in Chromecast   Dual-band Wi-Fi 2.4 GHz/5GHz MediaTek CA53 Quad-Core Processor MediaTek CA53 Quad-Core Processor MediaTek CA53 Quad-Core Processor Bluetooth 5.0 Bluetooth 5.0 Bluetooth 5.0 Mali 470 GPU Mali 470 GPU Mali 470 GPU 1GB RAM/ 8 GB ROM 1GB RAM/ 8 GB ROM 1.5GB RAM/ 8 GB ROM 3 HDMI ports + 2 USB ports 3 HDMI ports + 2 USB ports 4 HDMI ports + 3 USB ports MarQ Smart Home Speakers powered by Google Assistant Hands-free voice-enabled experience; also available in Hindi Personalized organizer, weather and traffic updates Bluetooth enabled to enjoy music through various compatible music streaming apps such as Spotify, YouTube Music, and TuneIn along with a free 3-months subscription to JioSaavn Pro Best-in-class audio quality and sound output with 2x stronger wattage and far-field voice recognition technology  
Three Fourth Solutions bags Performance Marketing mandate for Timex Group India
Sep 18 2020 By Admin
    Three Fourth Solutions has recently acquired the Performance Marketing Mandate for one of India's most trusted watch manufacturers, the Timex Group (India). This win comes after several rounds of multi-agency pitches. The brand has partnered with Three Fourth Solutions, a leading digital marketing agency headquartered in Kolkata to expand and promote the 3 brands under its umbrella, namely Helix Teslar & TMX.  Helix is known as fun, playful and youthful watch brand, categorised through a wide range of stylish watches at reasonable prices. TMX, on the other hand - offers a range of stunning, affordable and reliable watches that are suitable for every occasion while their Teslar watches were created from the identified need to protect the global community from the dangers of man-made electromagnetic radiation that emerge from everyday technology. They encourage consciousness and heightened awareness towards greater well-being. Within the scope of the mandate, the agency's Delhi office will be taking care of Performance Marketing and SEO for the three brands.    Timex Group India is engaged in designing, manufacturing and marketing of timepieces. It is a well known watch brand known for its durability, reliability and simplicity has been making watches for more than a century. In light of this win, Mr Ajay Dhyani, Head (Marketing & E-Commerce), Timex India says, "It has been a month since we entrusted Three Fourth Solutions with the responsibility to help our brands Helix, TMX and Teslar grow. We are looking forward to execute few interesting campaigns on this journey together."  Three Fourth Solutions is an integrated marketing based out of Kolkata. The agency specialises in creating marketing campaigns that are crafted, integrated and optimised to generate leads and maximise engagement for its clients. Within a span of six years, this agency has worked with over 400+ clients across various industries and sectors.   
Vestige expands its Health Food portfolio by launching Enerva Energy Snack Bar – Solution for a healthy break
Sep 18 2020 By Admin
   India’s leading home-grown direct selling company Vestige has launched a healthy snacking option for its distributors with a new addition to its ever-expanding world-class health and wellness products. Consumer consumption and interest is going through an upsurge in this category, especially after the pandemic. Vestige launched Enerva Energy Snack Bar on 17th September 2020, which aims to replace the junk-food breaks during online meetings, trainings, studies and post-exercise with a healthy snacking option to munch upon. The pandemic has forced a shift towards a healthier lifestyle whereby people are far more conscious about their diet and fitness regimen. The Enerva Energy Snack Bar is made of healthy and nutritious ingredients like almonds, soybean, whey protein, honey, raisins, milk, dark chocolate and peanuts that help to provide instant energy without compromising on taste. It is the perfect snack, full of nutrients. The bar, with a rich chocolate flavour, is ideal for satisfying the between-meals hunger pangs and energise the body and mind.   Commenting on the launch, Mr. Gautam Bali, MD, Vestige Marketing Pvt Ltd said, “The prevailing pandemic has taken a toll on people’s health. At Vestige, we understand that it is important to keep a check on nutritious intake and activity levels while people work from home. The Enerva Energy Snack Bar is a healthy and tasty option that can easily replace unhealthy snacking and moves one towards a healthier lifestyle.”     Attributes and benefits of the Enerva Energy Snack Bar include:   A nutritious healthy snack   Provides instant energy   Enriched with dry fruits & nuts   Good for satisfying hunger pangs   Convenient to carry   Enerva Energy Snack Bar comes in a 30-gram pack and its MRP is ₹60.00, inclusive of all taxes.  
CavinKare launches Bacto-V toilet seat sanitizer aimed at shared toilet hygiene in households
Sep 18 2020 By Admin
  Shared toilets in households have earned themselves a reputation for being a source of bacterial contamination. The recent pandemic has not eased the situation, as many health experts have stated that confined spaces like toilets being the super-spreaders of COVID-19 virus. With toilet sharing being a common practice across millions of households in India, CavinKare with innovation at its heart is set to ease consumer minds during this time of distress. The FMCG major today announced the launch of Bacto-V toilet seat sanitizer powered by Fast Action Formula that helps kill 99.9% bacteria and viruses on the toilet seat surface. Surface of toilet bowls retain bacteria and viruses which is likely to travel and settle on surrounding surfaces released during flushes. Keeping this in mind, CavinKare has designed and launched Bacto-V toilet seat sanitizer as a preventive measure that helps contain build-up of bacteria on the toilet bowl surface and adjoining surfaces . Besides the spread of virus, shared toilets in households are also one of the causes of UTI infection among women. In India, 50% of women suffer through an UTI infection at least once in their lifetime. The easy to use product has been packaged in a spray and use format with 94% alcohol leading to fast drying formula for effective sanitization. CavinKare’s strong R&D team has developed Bacto-V Toilet sanitizer to ensure it is safe on skin. Commenting on the launch, Mr. Venkatesh Vijayaraghavan, CEO & Director – Personal Care & Alliances said, “During this time of a pandemic we have diverted all our efforts towards innovating and introducing hygiene products for the complete household.  With the knowledge that confined spaces like toilets at home could be a source of contamination, we wanted to offer an innovative and easy solution specifically addressing the source point of contamination – toilet bowl surface. Backed by thorough research we have launched Bacto-V toilet sanitizer as a differentiator in the market with fast and effective action at an affordable cost giving it the CavinKare edge.” Designed and packed as a spray and use can, Bacto-V Toilet Seat Sanitizer allows consumers the ease of using toilets without the worry of contamination. The product is available in a 50ml can and a special combo of 50ml cans – Toilet Safe-T Pack is also available across e-commerce websites. The 50ml cans are priced at Rs. 120 and the combo packs are priced at Rs. 240.

News

This Festive Season, MarQ by Flipkart Launches Android 9.0 Smart TV range for Indian Consumers
Sep 18 2020 By Admin
  Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of a new range of MarQ Smart TVs powered by Android 9.0, ahead of the upcoming festive season. With this, MarQ by Flipkart has entered a segment that is fast gaining traction with Indian consumers in recent years. The MarQ Smart TVs have launched on Flipkart in 32” HD and 43” Full HD and 4K Ultra HD variants, at a starting price of Rs. 11,999. The Indian Smart TV market is seeing exponential growth backed by increased internet penetration along with the rise of OTT consumption. A recent report by DAN India on OTT content consumption showed that ‘binge-watching’ is at an all-time high in India, especially given the current circumstances and on an avg. millennials and Gen Z are consuming four hours of content daily. Understanding this need, MarQ Android 9.0 Smart TVs come with power-packed features including ‘Retina-Safe’ technology, which brings an intelligent custom tuning brightness to ensure minimal eye strain for any viewer. Further, MarQ Android 9.0 Smart TVs come with new design features such as an elegant metal ribbon stand that occupies less space and gives it a premium and sleek look. Equipped with Dolby Audio, MarQ Android 9.0 Smart TVs have a total harmonic distortion of less than 1% (while most TVs typically have distortion levels as high as 7%) and maintain excellent sound quality even when playing at loud volumes so that consumers are not interrupted with shrill sounds. They also provide greater connectivity options to ensure hassle-free entertainment -- the HD variants consist of 3 HDMI and 2 USB ports, while the 43” Ultra-HD variant comes with 4 HDMI and 3 USB ports. Dev Iyer, Vice President – Private Brands at Flipkart, said, “Customers look forward to the festive season with the anticipation of new products that add value to their lifestyles. Smart TV is one such segment that sees high consumer-interest during these months, especially now as consumers are mostly staying indoors. MarQ by Flipkart has always catered to consumers’ needs, and launching the new range of Smart TVs was a step in that direction. India is adopting a smarter and connected lifestyle and with MarQ Android 9.0 Smart TVs, they get an affordable option without compromising on quality, features, and aesthetics.” MarQ by Flipkart is further boosting its festive season offering with the launch of MarQ Smart Home Speakers -- designed, engineered, and manufactured in India. MarQ Smart Home Speakers come with superior audio & bass quality and voice capability for enhanced user experience and are available on Flipkart at a launch price of Rs. 3,499. Both MarQ Android 9.0 Smart TVs and Smart Home Speakers are equipped to connect with all smart devices at home, making them a convenient and integrated technology to manage day-to-day life chores. Key features of the products include: MarQ Android 9.0 Smart TV 32” HD Variant 43” HD Variant 43” Ultra HD Variant Retina-safe technology Retina-safe technology Retina-safe technology 20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%) 20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%) 20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%) Custom picture and audio tuning and Chroma Display Engine Custom picture and audio tuning and Chroma Display Engine Custom picture and audio tuning and Chroma Display Engine with Vivid Pro 4K technology + HDR 10 Built-in Chromecast Built-in Chromecast Built-in Chromecast   Dual-band Wi-Fi 2.4 GHz/5GHz MediaTek CA53 Quad-Core Processor MediaTek CA53 Quad-Core Processor MediaTek CA53 Quad-Core Processor Bluetooth 5.0 Bluetooth 5.0 Bluetooth 5.0 Mali 470 GPU Mali 470 GPU Mali 470 GPU 1GB RAM/ 8 GB ROM 1GB RAM/ 8 GB ROM 1.5GB RAM/ 8 GB ROM 3 HDMI ports + 2 USB ports 3 HDMI ports + 2 USB ports 4 HDMI ports + 3 USB ports MarQ Smart Home Speakers powered by Google Assistant Hands-free voice-enabled experience; also available in Hindi Personalized organizer, weather and traffic updates Bluetooth enabled to enjoy music through various compatible music streaming apps such as Spotify, YouTube Music, and TuneIn along with a free 3-months subscription to JioSaavn Pro Best-in-class audio quality and sound output with 2x stronger wattage and far-field voice recognition technology  
Three Fourth Solutions bags Performance Marketing mandate for Timex Group India
Sep 18 2020 By Admin
    Three Fourth Solutions has recently acquired the Performance Marketing Mandate for one of India's most trusted watch manufacturers, the Timex Group (India). This win comes after several rounds of multi-agency pitches. The brand has partnered with Three Fourth Solutions, a leading digital marketing agency headquartered in Kolkata to expand and promote the 3 brands under its umbrella, namely Helix Teslar & TMX.  Helix is known as fun, playful and youthful watch brand, categorised through a wide range of stylish watches at reasonable prices. TMX, on the other hand - offers a range of stunning, affordable and reliable watches that are suitable for every occasion while their Teslar watches were created from the identified need to protect the global community from the dangers of man-made electromagnetic radiation that emerge from everyday technology. They encourage consciousness and heightened awareness towards greater well-being. Within the scope of the mandate, the agency's Delhi office will be taking care of Performance Marketing and SEO for the three brands.    Timex Group India is engaged in designing, manufacturing and marketing of timepieces. It is a well known watch brand known for its durability, reliability and simplicity has been making watches for more than a century. In light of this win, Mr Ajay Dhyani, Head (Marketing & E-Commerce), Timex India says, "It has been a month since we entrusted Three Fourth Solutions with the responsibility to help our brands Helix, TMX and Teslar grow. We are looking forward to execute few interesting campaigns on this journey together."  Three Fourth Solutions is an integrated marketing based out of Kolkata. The agency specialises in creating marketing campaigns that are crafted, integrated and optimised to generate leads and maximise engagement for its clients. Within a span of six years, this agency has worked with over 400+ clients across various industries and sectors.   
Vestige expands its Health Food portfolio by launching Enerva Energy Snack Bar – Solution for a healthy break
Sep 18 2020 By Admin
   India’s leading home-grown direct selling company Vestige has launched a healthy snacking option for its distributors with a new addition to its ever-expanding world-class health and wellness products. Consumer consumption and interest is going through an upsurge in this category, especially after the pandemic. Vestige launched Enerva Energy Snack Bar on 17th September 2020, which aims to replace the junk-food breaks during online meetings, trainings, studies and post-exercise with a healthy snacking option to munch upon. The pandemic has forced a shift towards a healthier lifestyle whereby people are far more conscious about their diet and fitness regimen. The Enerva Energy Snack Bar is made of healthy and nutritious ingredients like almonds, soybean, whey protein, honey, raisins, milk, dark chocolate and peanuts that help to provide instant energy without compromising on taste. It is the perfect snack, full of nutrients. The bar, with a rich chocolate flavour, is ideal for satisfying the between-meals hunger pangs and energise the body and mind.   Commenting on the launch, Mr. Gautam Bali, MD, Vestige Marketing Pvt Ltd said, “The prevailing pandemic has taken a toll on people’s health. At Vestige, we understand that it is important to keep a check on nutritious intake and activity levels while people work from home. The Enerva Energy Snack Bar is a healthy and tasty option that can easily replace unhealthy snacking and moves one towards a healthier lifestyle.”     Attributes and benefits of the Enerva Energy Snack Bar include:   A nutritious healthy snack   Provides instant energy   Enriched with dry fruits & nuts   Good for satisfying hunger pangs   Convenient to carry   Enerva Energy Snack Bar comes in a 30-gram pack and its MRP is ₹60.00, inclusive of all taxes.  
CavinKare launches Bacto-V toilet seat sanitizer aimed at shared toilet hygiene in households
Sep 18 2020 By Admin
  Shared toilets in households have earned themselves a reputation for being a source of bacterial contamination. The recent pandemic has not eased the situation, as many health experts have stated that confined spaces like toilets being the super-spreaders of COVID-19 virus. With toilet sharing being a common practice across millions of households in India, CavinKare with innovation at its heart is set to ease consumer minds during this time of distress. The FMCG major today announced the launch of Bacto-V toilet seat sanitizer powered by Fast Action Formula that helps kill 99.9% bacteria and viruses on the toilet seat surface. Surface of toilet bowls retain bacteria and viruses which is likely to travel and settle on surrounding surfaces released during flushes. Keeping this in mind, CavinKare has designed and launched Bacto-V toilet seat sanitizer as a preventive measure that helps contain build-up of bacteria on the toilet bowl surface and adjoining surfaces . Besides the spread of virus, shared toilets in households are also one of the causes of UTI infection among women. In India, 50% of women suffer through an UTI infection at least once in their lifetime. The easy to use product has been packaged in a spray and use format with 94% alcohol leading to fast drying formula for effective sanitization. CavinKare’s strong R&D team has developed Bacto-V Toilet sanitizer to ensure it is safe on skin. Commenting on the launch, Mr. Venkatesh Vijayaraghavan, CEO & Director – Personal Care & Alliances said, “During this time of a pandemic we have diverted all our efforts towards innovating and introducing hygiene products for the complete household.  With the knowledge that confined spaces like toilets at home could be a source of contamination, we wanted to offer an innovative and easy solution specifically addressing the source point of contamination – toilet bowl surface. Backed by thorough research we have launched Bacto-V toilet sanitizer as a differentiator in the market with fast and effective action at an affordable cost giving it the CavinKare edge.” Designed and packed as a spray and use can, Bacto-V Toilet Seat Sanitizer allows consumers the ease of using toilets without the worry of contamination. The product is available in a 50ml can and a special combo of 50ml cans – Toilet Safe-T Pack is also available across e-commerce websites. The 50ml cans are priced at Rs. 120 and the combo packs are priced at Rs. 240.

OOH

Somany Ceramics adds a dash of style at T2, Mumbai Airport.
Sep 18 2020 By Admin
  In association with Times OOH, the brand targets niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport. Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation enthralls with a powerful communication message at Mumbai International Airport.  Somany in partnership with Times OOH, the advertising partner for Mumbai airport, chose the most premium media located in the domestic departure, security check-in of the Mumbai Airport. It captivates the attention of departing fliers with Somany Tiles & Bathware’s alluring brand campaign that truly showcases the patented hard coat technology VC Shield which is Built to Last. Germ Shield tiles provide 99% protection from germs and bacteria and are powered by Germ Shield Technology. Recently, Somany has also launched touchless and sensor operated Somany products where everyone can experience a pinch of glamour and loads of technology. Since they are moving towards a world where everything is technology based so we thought why not bathroom. Let’s touch only what’s needed and that’s the heart of your loved ones.   While developing the campaign strategy we chose airport advertising, Vivek Gupta, Marketing Head - Somany Ceramics says, “Airport media is so substantial to us. The premium pillar media located at security check-in area are very strategically placed, and it will give a big boost to Somany as a brand to entice passenger’s eyeballs when they are waiting for security frisking. The brand campaign with Salman Khan will also showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”.  Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded.” “We are proud to partner Somany Ceramics in delivering such impactful branding exercise that would have a long-lasting positive association in the minds of the passengers. Airport advertising has offered brands a niche target audience, which no other medium can offer with such low distraction and high dwell time. The current situation has led to even higher dwell times at the airports due to the safety measures.” said Sumit Chadha, Times OOH. Times OOH offers comprehensive media solutions across Airports, Metro and Street furniture in India and Mauritius.  
Muthoot Finance partners with Platinum Outdoor to announce the launch of Ayush Gold Loan
Aug 27 2020 By Admin
    The Covid-19 pandemic has brought changes in the spends of consumers. During these uncertain times, Muthoot Finance is extending double benefit to its customers. Gold Loan along with complimentary Covid-19 cover up to Rs. 1, 00,000. Muthoot Ayush Gold Loan is an exclusive initiative of Muthoot Group through which, they will provide complimentary Covid19 insurance cover to their eligible gold loan customers. This complimentary Covid19 cover will be available only to customers availing a gold loan from Muthoot Finance. To launch this new product, the company has partnered with Platinum Outdoor for an Outdoor campaign in the southern states.   The strategy for this campaign includes three key parts. The first part consisted of impactful reach wherein premium impact media at high footfall locations in the current scenarios were identified and implemented. The second part consisted of covering key Muthoot Finance branches in the finalized cities/towns. New mobility in and around 2kms radius of Muthoot Finance branches were studied. Bus Shelters were carefully chosen within the 2 kms radius of the Muthoot Finance. The third part entailed creating mini corridors using pole kiosk at city centres and strategic city locations which ensured product recall through repeat visibility. Key cities/towns in Tamil Nadu and Karnataka such as Chennai, Coimbatore, Pondicherry, Salem, Kanyakumari, Madurai, Sivagangai, Tanjore, Theni, Tirunelveli, Trichy and Bangalore, Mangalore, Gulbarga, Hubli, Dharwad were identified and selected for this launch. The campaign went live post-Independence Day and will continue for 30 days.   Speaking about the campaign, Mr. K. R. Bijimon, Chief General Manager of Muthoot Finance said  “Muthoot Ayush Gold Loan” marketing campaign is planned to maximize the reach through Outdoor campaigns which is surely beneficial for the consumer during these uncertain times. I am sure the strategic planning put in by Team Platinum Outdoor will go a long way to achieve the objectives of the campaign”   Dipankar Sanyal, CEO, Platinum Outdoor said, “Muthoot Finance Ayush Gold Loan” campaign was a well thought out campaign handled by Platinum in the Southern states. This campaign has a lot of significance as it shows the revival of OOH in the unlocking phase. The campaign was planned using our proprietary tools and mobility data to reach the right audience at the right place. We are elated to have been able to partner Muthoot for this important campaign.”  
Lemma & Elevision Together Deliver the First Ever Programmatic DOOH Campaign in MENA.
Jul 21 2020 By Admin
   Lemma pioneer in programmatic Digital out of home along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft’s Azure’s “Global cloud. Local presence” brand message.  A strategic partnership that utilized Elevision’s premium network of large format digital screens &Lemma’s programmatic DOOH platform sought to increase relevant exposures through targeted impressions & dynamic ads rendered on 36 large format screens across Dubai’s premier business district – Dubai International Financial Centre. Using programmatic technology layered with data enabled targeting decision; the campaign attained higher OTS (opportunity to see) by delivering the ad at the right time to the right set of people. Exposures to ads took place only when the footfall volume was dense, thereby ensuring maximum relevant audience reach for the campaign.  Gulab Patil, Founder & CEO at Lemma, “Programmatic technology in OOH is certainly a game changer & advertisers & screen owners who move fast will experience the first mover advantage. This campaign with Microsoft, along with Elevision, displays the unison of data, technology and DOOH screens, highlighting the process efficiencies, optimized spends & improved ROI that can be obtained with a simple integration of Programmatic DOOH as a part of OOH solutions. As pioneers we’ve consistently delivered campaigns across many countries & are excited about our new beginnings in the Middle East. ” Eamon Sallam, Co-Founder and Chief Operating Officer of Elevision Media said “It was an exciting campaign to be a part of and we were thrilled to have a chance to deploy our programmatic platform for a world class client such as Microsoft.  Content is king in our business, and with the help of the team at Lemma we were able to deliver dynamic, contextual content to a premium audience in the DIFC. Lemma’s platform enabled our client to better segment their audience, optimise their budget and helped to deliver great results using Elevision’s assets.”    
Lemma Unveils “Falcon”, an Expeditious AI Enabled Planning Tool for DOOH.
Jun 01 2020 By Admin
  Lemma, pioneer in programmatic digital out of home, has launched Falcon, an advanced AI enabled media planning tool for digital out of home.  This proprietary planning tool by Lemma has the distinguished ability to convert diverse data sets into functional points, assisting brands to zero in on the most targeted and relevant opportunities to drive consumer connect and build customized OOH plans that deliver maximum ROI.  Falcon simplifies the complexities involved in DOOH planning & optimizes media investments. The tool has the innate ability to promptly scan connected screens globally and map it with the hourly audience density across digital billboards & place-based media. Falcon aids in precision targeting, combining several integral data inputs like audience insights, data from IOT beacons, mobile intelligence, location, real-time weather updates & micro-moments, etc., subsequently tailoring an intricate plan for maximizing relevant audience reach.  Taking several of its features from mainstream digital media planning tools, Falcon is ahead of its time and is designed in a manner that seamlessly allows for it use, both amongst online and offline agencies alike.  A notable feature of this platform is a comprehensive dashboard, that mechanizes the entire planning process.  One can simply login, input parameters like state, city, audience demographic, screen type, environment etc. which is then matched with the data stack utilizing both real time and/ or historic data guided by AI engine to chalk out an all-inclusive OOH media plan. The output is immediate with a single view of all the listed screens that best suit the brand requirement.  Download the excel and one is good to go.  Gulab Patil, Founder and CEO Lemma said,” Lemma being thought leaders in the OOH industry, introduced programmatic DOOH. Our vision has consistently been to hone Digital out of home with capabilities similar to the Digital Ad world.  With DOOH now being accepted and included in mainstream digital plans, it was essential to design a cohesive media planning tool using a framework similar to online planning tools. Falcon has been designed to accelerator the demand for DOOH in the digital ad industry by allowing planners a free hand in independently constructing DOOH media plans. Falcon for offline agencies would mean a shift from traditional methods of media planning to one that is backed by data and machine learning. At a time where advertisers are grappling with the pandemic and looking at data-driven solutions for OOH planning, Falcon with help them glide through this situation with ease. “  

Agencies

ACKO Launches New Brand Campaign “Car Insurance Ke Tedhe Games”
Sep 18 2020 By Admin
  ACKO Insurance, India's first and fastest-growing wholly digital insurance provider, has launched its latest marketing campaign - ‘Car insurance ke tedhe games’. Conceptualised and created by Leo Burnett Orchard, the campaign’s creative depicts the current car insurance journey as a complex and absurd game, and showcases ACKO as a direct-to-consumer insurance that helps save both time and money.  The narration in the campaign is by popular Indian actor and comedian, Javed Jaffrey. This is an integrated 360 degree campaign across television, digital, social media and will be amplified across radio and out-of-home in the coming weeks. Insurance in India has suffered from a trust deficit due to the perceived complexity of the product offerings, the purchase and claims journey. This directly reflects in how underserved the Indian insurance market is. Today, the typical insurance purchase to claim journey is a  complicated, multi-step process that involves a lot of paperwork and services of third party agents and middlemen that inflate the price. ACKO provides frictionless insurance through an intuitive purchase experience, zero-paperwork and stress-free claims process. Being a digital and direct to consumer brand, ACKO has transformed  the entire insurance process that makes it simple and transparent. By eschewing the agent/broker channel, there are no hidden charges or agent commissions.  ACKO’s new campaign depicts the challenges that consumers have to navigate to buy car insurance today, in a ‘gameworld format’. Featuring contestants competing on an obstacle course, the films highlight issues such as insurance agents that chase you, commissions that inflate  premiums, drawn out claim processes and sub-standard service experience  The campaign informs users on the advantages of buying car insurance from ACKO, by ‘knocking out’ each one of these challenges. The intent of the  campaign is to establish  three key benefits offered by  ACKO Car Insurance in the consumer minds -   zero commissions, zero paperwork and a seamless claims process, along with its free pick up, 3 day repair and doorstep delivery promise. Ashish Mishra, EVP Marketing said, “With this marketing campaign, we really wanted to highlight how ACKO Car Insurance can be beneficial to customers. We know that buying car insurance can often be expensive, complicated and time consuming for most consumers. They also end up paying the same amount despite differences in their car usage. ACKO Car and Bike Insurance products are designed to overcome these challenges, using advanced technology and consumer data to arrive at the best pricing unique to each consumer. ACKO sells direct to consumers, which has removed commissions and hidden charges, making ACKO's insurance cheaper than other policies in most cases.  So far ACKO has successfully insured 60Million Indians across 550 cities”. “We are very excited to launch this new campaign informing the consumers about these benefits in a fun and entertaining manner. Our agency partners, LBO and Wavemaker, have helped us in developing a clutter breaking creative campaign and a robust media strategy that will definitely help in driving awareness,” he added. Vikram Pandey - National Creative Director, Leo Burnett India, said,“Car insurance is boring and car insurance ads even more so. So we created ads that don’t look like ads, they look like snippets out of Japanese Game Shows. The costumes, sets, edit pattern, even Javed Jaffery’s compering, were designed accordingly. We used the ‘Tedhe Games’ format to show what people go through while purchasing or claiming car insurance, and how car insurance from ACKO is a better choice. ‘Paperwork ka Mayajaal’, ‘Commision ka Attack’ and ‘Repair Run’, each ad illustrates the current category grievances and how ACKO is a solve for it all.”   Here’s a look at the film: <https://youtu.be/aKS6auMwdCw>         
Wunderman Thompson India puts up a dominant performance second year in a row at Kyoorius Creative Awards 2020
Sep 17 2020 By Admin
For the second time in a row, Wunderman Thompson India has put up a dominant performance at the recently concluded Kyoorius Creative Awards (KCA) 2020, winning a total of 12 blue elephants, 1 bronze elephant (Creativity for good) and 38 baby elephants for some of the biggest brands across multiple diverse categories. The agency’s Facebook Thumbstoppers campaign was its most awarded campaign  sweeping a total of 7 Blue elephants and 21 in-book wins (baby elephants) across categories such as ‘Film Advertising’, ‘Digital Marketing’ and ‘Mobile Marketing’ followed by Lux’s ‘The Soap with a Lump’ which picked up 2 blue elephants in ‘Direct Marketing Communications’, ‘Experiential Marketing & Activations’. ‘The Soap with a Lump’ campaign was also honoured in the ‘Creativity for Good’ category with a bronze elephant.  The agency’s ‘The Lynching’ campaign for Turtle bagged 2 blue elephants in ‘Film craft’.   Wunderman Thompson’s ability to inspire growth through the combined forces of creativity, data and technology was on show with the agency scooping up awards across multiple categories from digital and mobile to film, film craft, social impact, experiential and innovation.   Commenting on the wins Tarun Rai, Chairman and Group CEO, Wunderman Thompson South Asia, said, “As debutants last year, we had swept the awards show. I am very happy that we did an encore this year. I am happy for other reasons too : 1) that we won these awards for our mainline clients, 2) that all our offices contributed and 3) we won across diverse categories – from Digital and Mobile to Experiential and Direct Marketing, besides films and film craft. This is the creative strength and capability of the ‘new’ Wunderman Thompson. Congratulations to the winning teams and to Senthil for leading from the front!”   Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, added, “Our performance at Kyoorius Creative Awards (KCA) has been consistently good over the last 2 years. In fact earlier this year, Wunderman Thompson India was the only full-service Indian agency to be featured in The Drum’s ‘World Creative Rankings Report’ of the ‘Most awarded agencies in APAC’. The journey continues with 12 BLUE ELEPHANTS, 1 BRONZE ELEPHANT AND 38 BABY ELEPHANTS across some of our biggest brands in the country from Unilever to Facebook to Turtle and The Times of India across diverse categories. We will work  harder and create more gold standard work this year to ensure that WT shines through and triumphs in 2021 with market leading work.”   Held every year, the Kyoorius Creative Awards (KCA) in association with One Club of Creativity, organisers of the One Show, seek to honour, recognise and award the most outstanding work in Indian advertising, design, and marketing communications.  
Media Moments partners with Auris, GenY Labs to offer AI powered data-driven consumer insights to brands in digital space
Sep 17 2020 By Admin
   Media Moments, a leading data driven intelligent agency that delivers integrated communication services to some of the best Indian and global companies today announced partnership with Auris, an AI powered platform from GenY Labs that empowers leaders to curate industry specific actionable insights to improve their customers’ experience and engagement. This move further signifies Media Moments’ dedication for creating seamless digital experiences and building AI powered data driven automated solutions that empowers consumers to engage with the brands and services that enrich their lives.     As the pandemic continues to unfold, the business across the globe has been striving to adapt to the changing needs and demands of their customers. These changes were already in motion long before but have been accelerated post the pandemic erupted.  In the post Covid world “Customer-centricity” will be key for the brands who are striving to attract new customers, improve their experience journey and build brand loyalty. Therefore for businesses, having automated tools that provide timely insights and analytics have become even more crucial now, to spot gaps and quickly implement modifications. And marketers who are able to leverage these insights to create personalized experiences will be the big winners. Powered by GenY Labs, an ‘alternative data’ and insights company, Auris  offers a host of data driven solutions including deriving actionable insights by analysing data across public and proprietary sources, perform a thorough market and category research, analyse customer feedback and strengthen online reputation management. Auris empowers leaders with a better understanding of brand perception through a deeper dissection of data beyond sentiment to understand the whys and the hows of the perception, or to develop a deeper understanding of the audience interacting with the brand, their demographics, and their psychographics. With Auris, Media Moments aims to help businesses to generate maximum ROI on digital and e-commerce space. Speaking on the association Mr. Sandeep Sreekumar, Managing Director at Media Moments said “Business leaders are aware of the power of accurate data and how it drives and influences business decisions and improves operational efficiencies. Our integration of Auris, will allow business leaders to quickly and proactively understand consumer journey, perform market and category research, analyse customer feedback and, strengthen their online reputation management, to stay a step ahead and proactively improve their overall customer journey. “ Over the past year, Media Moments has grown its business by incorporating modern and automated digital tools that help companies strengthen value propositions and make effective and informed decisions. Talking further about Media Moments expansion Sandeep added, “As exemplified by these moves, Media Moments is committed to developing and executing high-performing data driven digital strategies that deliver better experiences for consumers and measurable results for brands and leaders. Media Moments plans to continue expanding its offering of services and automated digital solutions to align with changing brand and consumer needs.” Auris is proven to help many businesses and brands to connect with customers and build successful relationships. Commenting on the development, Ravi Jain, CEO at GenY Labs “We are delighted to partner with Media Moments. Success of any marketing strategy is based on both utilizing insights and putting those to action. Media Moments’ intelligence of effective utilisation of data combined with Auris’ unique artificial intelligence engine and analytics makes the combination very powerful for any business. With this integration we are sure to make many businesses thrive in this changing landscape.”   Headquartered in Bangalore, Media Moments has been recognized as one of the leading communication agencies in India offering trailblazing marketing and communication services to many new as well as established brands from different sectors not only in India but also in many other countries. Media Moments believes that a deep understanding of how to create and execute a hybrid communication plan on both offline and online that encompasses Creative; Branding, Digital, Marketing Automation, Media Influencers and Branded Communities Strategic Communication & PR equips them to be a valued partner. The company has successfully counselled brands like Aditya Birla Group, Prestige Group, Salarpuria Sattva, Himalaya Men, Myntra, TCL, VLCC, Max Fashion, Reliance Trends, One Plus, Globe Capital, Blackberrys Fashion, LOccitane and others to name a few.  
Tata Tiscon and Wunderman Thompson Kolkata present ‘THE BUILD 3.0’
Sep 16 2020 By Admin
      After two successful years, Tata Tiscon and Wunderman Thompson, Kolkata, are back with ‘THE BUILD 3.0’. Ever since the film’s first release in 2018, ‘THE BUILD’ which highlights the camaraderie between an endearing engineer and his NRI (Non-Resident Indian) friend has always kept netizens in the construction space hankering for ‘the next’. Conceptualized by Wunderman Thompson, Kolkata, and produced by Made in Calcutta, the film series focuses on the often-neglected role of engineers in our daily lives. From humble everyday things to large existential infrastructures, be it high-rises, bridges, innovative architecture or smart technology, all become a reality because of the innovative minds that tirelessly work behind the scenes.    “Engineers are an integral part of our world at Tata Steel and it is our endeavour to nurture, upskill and promote the budding talent in this field. I am happy to see how brand Tata Tiscon has developed ‘THE BUILD Series’ as mark of this very commitment, expressed through light-hearted, emotional stories”, remarked Sarvesh Kumar, Chief of Marketing BPRS-B2C, Tata Steel.   Vijay Jacob, SVP and Managing Partner, Wunderman Thompson, Kolkata, says, “Tata Tiscon Engineer’s Day film, has become one of the most awaited high points in the brand’s calendar. We started this series three years back and are delighted to find audiences eagerly anticipating the film every year. The Tata Tiscon brand stands for the ‘joy of building’ and through these films we celebrate the engineers who ‘build’ our nation.”   Arjun Mukherjee, VP & ECD, Wunderman Thompson, Kolkata, says, “These films are more than just creative assignments for us, it is our tribute to the nation builders who work in silence yet their craft helps us to make all the noise!”   View the film here: https://www.youtube.com/watch?v=85FrPEP2qBI&t=4s   To watch the 2018 and 2019 films click the links below :   The Build, 2018: https://www.youtube.com/watch?v=nyHH0esCiRg The Build, 2019: https://youtu.be/4ZiKIqGFaQg