COLORS Cineplex announces a robust content line-up with World Television premiere of ‘Shershaah’, Abu Dhabi T10 League, Road Safety World Series Season-2 and more

Nov 17 2021

 

 

 

 

When movies meet cricket, it calls for wholesome entertainment. COLORS Cineplex, Viacom18’s premium Hindi Movie Channel has always been at the forefront of offering power-packed entertainment to its viewers by showcasing the country’s two biggest passions- movies and cricket. Now it’s raising the bar with a slew of content offerings starting with the cricket series Abu Dhabi T10 League on November 19, 2021, that will air on COLORS Cineplex, Rishtey Cineplex, Voot and Jio. It will be followed by the World Television Premiere of the biographical war film ‘Shershaah’ on December 19, Sunday at 7.30 pm on COLORS Cineplex. The cricket extravaganza- Road Safety World Series will also make a comeback in February 2022 on COLORS Cineplex, Rishtey Cineplex, Voot and Jio giving its cricket fans another reason to rejoice. Apart from this, the channel also gears up for New Year Special Festival featuring Best of 2021 along with premieres of Tamil blockbusters Vijay Raghvan starring Vijay Anthony, Rudhram starring Raghava Lawrence and Malayalam blockbuster Minnal Murali. 

 

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom 18, said, “Our Indian audiences swear by two things- cricket and movies and COLORS Cineplex has been successfully delivering exceptional content on both fronts. With another exciting cricket league Abu Dhabi T10, the premiere of Shershaah and Road Safety World Series ahead of us, it will create new opportunities for our viewers and sponsors alike thus contributing to the growth of the channel.”

 

Rohan Lavsi, Business Head - Hindi Movies Cluster, Viacom18 adds. “The powerful combination of cricket and movies has helped COLORS Cineplex grow and achieve new feats. After a successful season of the Road Safety World Series, we are set to bring its second season in February. We are excited to add another cricketing event to our portfolio with Abu Dhabi T10 league starting from 19th November. Shershaah has been one of the biggest movies of the year and we are happy to bring the valor of Captain Vikram Batra to television with its WTP on 19th December. With the new and exciting lineup, our endeavor is to keep bringing unmatched entertainment experience with a fresh yet varied content mix of movies and sports to our viewers.”

 

For cricket loyalists, Abu Dhabi T10 league is around the corner, premiering on November 19 on COLORS Cineplex SD (Hindi), COLORS Cineplex HD (English), Rishtey Cineplex (Hindi), Voot and Jio. Six teams consisting of legends like Faf Du Plessis, Chris Gayle and Yusuf Pathan, among others from 20 different nations, will play 35 matches in this series. Road Safety World Series is a tournament played by former cricket icons like Sachin Tendulkar, Virendra Sehwag, Yuvraj Singh is organized to create awareness about the safety rules on the road. The inaugural edition took place this March which was won by the host -India Legends.

 

‘Shershaah’ depicts the story of a PVC awardee brave Indian soldier- Capt. Vikram Batra (played by Sidharth Malhotra), who laid down his life in the service of the nation while recapturing Indian territories from Pakistani intruders during the Kargil War of 1999. His indomitable spirit and unflinching courage in chasing the Pakistani soldiers out of Indian territory contributed immensely to India finally winning the Kargil War in 1999.   New Year film festival will showcase popular movies like Student of the Year, Inspector Vijay , Sita Ram , Phir Hera Pheri and many more.

 

Stay tuned for all the action on COLORS Cineplex with Abu Dhabi T10 series premiering from November 19, 2021 live on COLORS Cineplex SD (Hindi), COLORS Cineplex HD (English), Rishtey Cineplex (Hindi), Voot and Jio, ‘Shershaah’ premiere on December 19, Sunday at 7.30 pm on Cineplex SD & HD and Road Safety World Series returning in February.

 


Trending in tv

Brands

WATConsult bags ORM & digital listening mandate for Licious
Jan 27 2022 By Admin
          WATConsult, an Isobar company & a hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) & digital listening mandate for Licious. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, WATConsult will focus on the company’s philosophy of delighting the world with an unmatched experience, thereby, the agency will monitor, listen, respond to queries and report to users online. Apart from the regular social media channels, the agency will also manage the app reviews, Google My Business reviews, blogs, news & public websites along with Crisis Management, which is also a significant part of the mandate. Simeran Bhasin, VP- Brands & New Ventures, Licious said, “We are excited to welcome WATConsult to the Licious family. ORM forms a very integral part of the brand-building & reputation management piece. It also builds into the customer obsession promise that Licious upholds. We look forward to our partnership with WATConsult to elevate our customer service and the overall Licious experience.” Sahil Shah, Managing Partner, WATConsult commented, “What excited me the most is the vision with which the team at Licious is building the brand and how they are obsessed with customer-centricity. For instance, think of a future where omnichannel ORM will become a reality using the power of data and technology to have a single view of the customer. Thus, driving better customer experience and delight.” Commenting on the win, Heeru Dingra, CEO, Isobar India group added, “The meat and seafood sector, in India, is still largely in its nascent stage; however, it holds vast potential. Licious being the industry leader, has huge plans to capitalise on this opportunity. The brand is looking at growing its offline business, its ready-to-eat product portfolio and is also keen on geographic expansion. With our strategic understanding of the digital audiences and expertise in scaling up brands, we really look forward to supporting Licious on their journey.”      
Tata Motors extends partnership as title sponsor for Tata Open Maharashtra
Jan 27 2022 By Admin
        Tata Motors, India’s multinational automobile manufacturer, will continue to proactively support the Tata Open Maharashtra tennis tournament, for the fourth consecutive year, from January 31 to February 6, 2022 at the Balewadi stadium here. This year, India’s safest hatchbacks, Tata Altroz on its second anniversary, will be the lead car from Tata Motors Passenger Vehicles. The Tata Open Maharashtra, South Asia’s only ATP (Association of Tennis Professionals) tournament and the country’s oldest sporting international event, is a flagship and an important association for Tata Motors, which has been at the forefront of India’s mobility revolution for 75+ years and continues to offer an extensive range of smart, sustainable and integrated mobility solutions, a diverse portfolio that includes cars, sports utility vehicles, trucks, buses and defence vehicles.   Commenting on the association, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Service, Passenger Vehicles, Tata Motors, said, “India has a great sporting culture and we, at Tata Motors, always believed in making our country a sporting powerhouse with the support we can offer. We are elated to be back for the fourth consecutive year as the title sponsor for Tata Open Maharashtra. We are celebrating the second anniversary of Tata Altroz, which has set the gold standard as India’s safest hatchback and we look to focus our engagements for it during the tournament. Tata Altroz much like the athletes in this tournament has won the heart of millions of Indians and continues to delight everyone with its premium offerings. We are confident to drive tremendous value from this association and hope to share the joy of watching some great tennis as always through this tournament.” The prestigious IMG-owned tournament, organised by the Maharashtra State Lawn Tennis Association and licensed by Rise World, was supported by Tata also for a brief period from 2002-2004 when it was held in Chennai. The Tata Group offered to support the event once gain after it was shifted to Pune in 2018 and the partnership has grown stronger since. This year, nine players from the top 100 are in the fray. The draw will be headlined by World No.15, Russian Aslan Karatsev who was judged ATP’s Most Improved Player of the Year in 2021 and recently won the Sydney Tennis Classic title defeating Andy Murray. On the home front, Yuki Bhambri (singles) Rohan Bopanna and Ramkumar Ramanathan (doubles) have secured direct entry.  “The tournament has always attracted top players each year and boasts of a history of completing 25 years of World class tennis organised, played and followed in India by tennis fans. We are delighted that Tata Motors have extended their support for this tournament since it was shifted to Pune in 2018. The tournament and the Tata Group share a rich legacy and we are extremely grateful for their continued involvement and being part of this journey,” said Prashant Sutar, Tournament Director of Tata Open Maharashtra. Historically, India’s only ATP event has seen participation by World’s top players like Rafael Nadal, Stan Wawrinka, Marin Cilic, Carlos Moya, Pat Rafter and their ilk besides India’s top guns, Somdev Devvarman, and doubles icons Leander Paes and Mahesh Bhupathi. The fourth edition of the tournament is all set to make its return after a one-year break, due to the COVID-19 pandemic. The qualifying rounds are scheduled for January 30 and 31, while the main draws will kick off on February 1.
NITI Aayog's Shoonya campaign urges Indians to adopt EVs for clean mobility
Jan 27 2022 By Admin
        NITI Aayog, RMI and RMI India have launched the Shoonya ad campaign to accelerate the Electric Vehicle (EV) adoption in India. Over 70 corporate partners from e-commerce, ride-hailing, logistics and manufacturing ecosystems have joined the initiative to promote zero-pollution mobility across the nation. The campaign aims to promote the use of electric vehicles (EVs) for deliveries and rides through a corporate branding program and EV awareness drive. In addition to the consumer awareness drive, the Shoonya campaign also incorporates a corporate branding program, through which deliveries, rides, associated vehicles, and infrastructure are branded with the Shoonya logo. The branding program has 72 corporate partners including leading e-commerce companies, ride-hailing companies, vehicle manufacturers, fleet aggregators, and charging infrastructure providers. The Shoonya website will soon host a resource toolkit that will guide potential EV customers with the impact of their EVs and provide the information required to procure electric vehicles, including a cost comparison calculator, India’s policy map and list of financing options. As part of the awareness drive, the Shoonya coalition launched an ad campaign on January 25, 2022, to highlight the air quality, environmental and cost benefits of EVs. The brand film is available on all digital-led platforms. Conceptualized by Edelman India and RMI, the new ad film uses the analogy of the number Shoonya (Zero) to draw parallels between Aryabhatta’s gift to the world of mathematics and the ‘Shoonya’ initiative, which aims to accelerate adoption of electric vehicles. Sharing the idea behind the campaign, Randheer Singh, Director of Electric Mobility, NITI Aayog, said, “We are thrilled to announce the release of the Shoonya ad campaign. Our goal through this initiative is to promote awareness around the environmental, health, and economic benefits of electric vehicles. With this campaign, we are confident that corporates, as well as consumers, will rise to the challenge of pollution and take necessary steps to eliminate emissions from urban freight and passenger mobility.” Akshima Ghate, Senior Principal, RMI India, said, “Electric vehicles have zero tailpipe emissions and thus contribute towards reducing air pollution in our cities. The Shoonya initiative seeks to eliminate air pollution from commercial transportation in India and build demand for zero-emission vehicles. This campaign will enable a notable reduction in emissions from the transport sector and accelerate the country’s progress towards it’s net-zero goal.” Commenting on the ad campaign launch, Clay Stranger, Managing Director, RMI, said, “Rapid adoption of clean energy technologies will unlock a host of benefits in India. We are pleased to work with NITI Aayog on the Shoonya campaign that encourages each of us to do our part to eliminate pollution from urban mobility solutions. If all of India’s rides and deliveries are served by zero pollution Shoonya vehicles, it will avoid 1.2 Gigatons of carbon dioxide emissions, 230-kilo tons of particulate matter, and INR 60 lakh crore of fuel over the lifetime of vehicles sold until 2035." List of Shoonya corporate partners are: Altigreen, Amazon, Areon Mobility, Ashnni Motors, Battwheelz, bigbasket, Bikozee, BluSmart Mobility, Blue Dart, Bounce, ChargeGrid, Crayon Motors, DOT, E-Savari, eBikeGo, eee-Taxi, EFill, Eicher, ETO Motors, E-Trio, Euler Motors, EVage, EVCFinder, evet, Evify, EVRE, Exa Mobility, Go Bykes, Grip Invest, Hero Electric, Hero Lectro, Howddy, Insta bikes, Jeev Mobility, Kinetic Green, Lectrix, Lightning Logistics, LoadExx, Log9, Magenta, Mahindra Electric, Metro Ride, Micelio, MoEVing, Mooving, Nunam, Orient ecom EV, Park+, Piaggio, Pulse Energy, Renew Power, ShadowFax, Sheru, Shigan Evoltz, Singham, Society of Manufacturers of Electric Vehicles (SMEV), SMV Green Solutions, Spock, Sun Mobility, Swiggy , Tata Motors, Three Wheels United, Uber, Va-Yu, Volt Up, WilderMart, Yelo, Yulu, Zomato, Zuink, Zyngo, Zypp Electric 
AdEx grew 37% in 2021: PMAR 2022
Jan 26 2022 By Admin
        The overall advertising expenditure (AdEx) grew to Rs 74,231 crore in 2021, a growth of 37% year-on-year according to the Pitch Madison Advertising Report 2022. In a departure from convention, the Pitch Madison Advertising Report 2022 has released flash figures of AdEx estimates only for 2021. An exhaustive report giving medium-wise figures, forecast for 2022 and commentary will be released three weeks later. Talking about the growth, Sam Balsara, Chairman-Madison World, said, “The two Covid years of 2020 and 2021 have altered the structure of AdEX, but Indian AdEx has shown that it is resilient and contrary to expectation surpassed 2019 AdEx levels. While Covid Wave I had a disastrous impact on AdEx, India Inc has taken the more deadly Covid Wave II in its stride, and despite a setback of 4 months, has not only recovered during the year itself but also comfortably surpassed 2019 levels.” The flash report estimates that total AdEx has now grown to Rs 74,231 crore, having grown at an unprecedented 37%, despite the treacherous Covid Wave II, which for the second year crippled the economy and AdEx for almost four months of April, May, June and July. Contrary to its own forecast of 26% growth in February 2021, which meant AdEx in 2021 would not have reached even 2019 levels, AdEx has comfortably surpassed 2019 figures by 10%. This is the highest growth in AdEx in the last two decades for which figures are available. The closest it has registered was a growth rate of 22.9% in 2007. In 2020, AdEx had degrown 20% over 2019. Detailed medium analysis of AdEx in 2021 with a commentary along with forecast for 2022 will be released on February 16, 2022 (Wednesday) in Mumbai by newly appointed CEO of Godrej Consumer Products Limited Sudhir Sitapati. He will also deliver a talk on the 'The New Marketing Playbook'.

Digital

WATConsult bags ORM & digital listening mandate for Licious
Jan 27 2022 By Admin
          WATConsult, an Isobar company & a hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) & digital listening mandate for Licious. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, WATConsult will focus on the company’s philosophy of delighting the world with an unmatched experience, thereby, the agency will monitor, listen, respond to queries and report to users online. Apart from the regular social media channels, the agency will also manage the app reviews, Google My Business reviews, blogs, news & public websites along with Crisis Management, which is also a significant part of the mandate. Simeran Bhasin, VP- Brands & New Ventures, Licious said, “We are excited to welcome WATConsult to the Licious family. ORM forms a very integral part of the brand-building & reputation management piece. It also builds into the customer obsession promise that Licious upholds. We look forward to our partnership with WATConsult to elevate our customer service and the overall Licious experience.” Sahil Shah, Managing Partner, WATConsult commented, “What excited me the most is the vision with which the team at Licious is building the brand and how they are obsessed with customer-centricity. For instance, think of a future where omnichannel ORM will become a reality using the power of data and technology to have a single view of the customer. Thus, driving better customer experience and delight.” Commenting on the win, Heeru Dingra, CEO, Isobar India group added, “The meat and seafood sector, in India, is still largely in its nascent stage; however, it holds vast potential. Licious being the industry leader, has huge plans to capitalise on this opportunity. The brand is looking at growing its offline business, its ready-to-eat product portfolio and is also keen on geographic expansion. With our strategic understanding of the digital audiences and expertise in scaling up brands, we really look forward to supporting Licious on their journey.”      
Tata Motors extends partnership as title sponsor for Tata Open Maharashtra
Jan 27 2022 By Admin
        Tata Motors, India’s multinational automobile manufacturer, will continue to proactively support the Tata Open Maharashtra tennis tournament, for the fourth consecutive year, from January 31 to February 6, 2022 at the Balewadi stadium here. This year, India’s safest hatchbacks, Tata Altroz on its second anniversary, will be the lead car from Tata Motors Passenger Vehicles. The Tata Open Maharashtra, South Asia’s only ATP (Association of Tennis Professionals) tournament and the country’s oldest sporting international event, is a flagship and an important association for Tata Motors, which has been at the forefront of India’s mobility revolution for 75+ years and continues to offer an extensive range of smart, sustainable and integrated mobility solutions, a diverse portfolio that includes cars, sports utility vehicles, trucks, buses and defence vehicles.   Commenting on the association, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Service, Passenger Vehicles, Tata Motors, said, “India has a great sporting culture and we, at Tata Motors, always believed in making our country a sporting powerhouse with the support we can offer. We are elated to be back for the fourth consecutive year as the title sponsor for Tata Open Maharashtra. We are celebrating the second anniversary of Tata Altroz, which has set the gold standard as India’s safest hatchback and we look to focus our engagements for it during the tournament. Tata Altroz much like the athletes in this tournament has won the heart of millions of Indians and continues to delight everyone with its premium offerings. We are confident to drive tremendous value from this association and hope to share the joy of watching some great tennis as always through this tournament.” The prestigious IMG-owned tournament, organised by the Maharashtra State Lawn Tennis Association and licensed by Rise World, was supported by Tata also for a brief period from 2002-2004 when it was held in Chennai. The Tata Group offered to support the event once gain after it was shifted to Pune in 2018 and the partnership has grown stronger since. This year, nine players from the top 100 are in the fray. The draw will be headlined by World No.15, Russian Aslan Karatsev who was judged ATP’s Most Improved Player of the Year in 2021 and recently won the Sydney Tennis Classic title defeating Andy Murray. On the home front, Yuki Bhambri (singles) Rohan Bopanna and Ramkumar Ramanathan (doubles) have secured direct entry.  “The tournament has always attracted top players each year and boasts of a history of completing 25 years of World class tennis organised, played and followed in India by tennis fans. We are delighted that Tata Motors have extended their support for this tournament since it was shifted to Pune in 2018. The tournament and the Tata Group share a rich legacy and we are extremely grateful for their continued involvement and being part of this journey,” said Prashant Sutar, Tournament Director of Tata Open Maharashtra. Historically, India’s only ATP event has seen participation by World’s top players like Rafael Nadal, Stan Wawrinka, Marin Cilic, Carlos Moya, Pat Rafter and their ilk besides India’s top guns, Somdev Devvarman, and doubles icons Leander Paes and Mahesh Bhupathi. The fourth edition of the tournament is all set to make its return after a one-year break, due to the COVID-19 pandemic. The qualifying rounds are scheduled for January 30 and 31, while the main draws will kick off on February 1.
NITI Aayog's Shoonya campaign urges Indians to adopt EVs for clean mobility
Jan 27 2022 By Admin
        NITI Aayog, RMI and RMI India have launched the Shoonya ad campaign to accelerate the Electric Vehicle (EV) adoption in India. Over 70 corporate partners from e-commerce, ride-hailing, logistics and manufacturing ecosystems have joined the initiative to promote zero-pollution mobility across the nation. The campaign aims to promote the use of electric vehicles (EVs) for deliveries and rides through a corporate branding program and EV awareness drive. In addition to the consumer awareness drive, the Shoonya campaign also incorporates a corporate branding program, through which deliveries, rides, associated vehicles, and infrastructure are branded with the Shoonya logo. The branding program has 72 corporate partners including leading e-commerce companies, ride-hailing companies, vehicle manufacturers, fleet aggregators, and charging infrastructure providers. The Shoonya website will soon host a resource toolkit that will guide potential EV customers with the impact of their EVs and provide the information required to procure electric vehicles, including a cost comparison calculator, India’s policy map and list of financing options. As part of the awareness drive, the Shoonya coalition launched an ad campaign on January 25, 2022, to highlight the air quality, environmental and cost benefits of EVs. The brand film is available on all digital-led platforms. Conceptualized by Edelman India and RMI, the new ad film uses the analogy of the number Shoonya (Zero) to draw parallels between Aryabhatta’s gift to the world of mathematics and the ‘Shoonya’ initiative, which aims to accelerate adoption of electric vehicles. Sharing the idea behind the campaign, Randheer Singh, Director of Electric Mobility, NITI Aayog, said, “We are thrilled to announce the release of the Shoonya ad campaign. Our goal through this initiative is to promote awareness around the environmental, health, and economic benefits of electric vehicles. With this campaign, we are confident that corporates, as well as consumers, will rise to the challenge of pollution and take necessary steps to eliminate emissions from urban freight and passenger mobility.” Akshima Ghate, Senior Principal, RMI India, said, “Electric vehicles have zero tailpipe emissions and thus contribute towards reducing air pollution in our cities. The Shoonya initiative seeks to eliminate air pollution from commercial transportation in India and build demand for zero-emission vehicles. This campaign will enable a notable reduction in emissions from the transport sector and accelerate the country’s progress towards it’s net-zero goal.” Commenting on the ad campaign launch, Clay Stranger, Managing Director, RMI, said, “Rapid adoption of clean energy technologies will unlock a host of benefits in India. We are pleased to work with NITI Aayog on the Shoonya campaign that encourages each of us to do our part to eliminate pollution from urban mobility solutions. If all of India’s rides and deliveries are served by zero pollution Shoonya vehicles, it will avoid 1.2 Gigatons of carbon dioxide emissions, 230-kilo tons of particulate matter, and INR 60 lakh crore of fuel over the lifetime of vehicles sold until 2035." List of Shoonya corporate partners are: Altigreen, Amazon, Areon Mobility, Ashnni Motors, Battwheelz, bigbasket, Bikozee, BluSmart Mobility, Blue Dart, Bounce, ChargeGrid, Crayon Motors, DOT, E-Savari, eBikeGo, eee-Taxi, EFill, Eicher, ETO Motors, E-Trio, Euler Motors, EVage, EVCFinder, evet, Evify, EVRE, Exa Mobility, Go Bykes, Grip Invest, Hero Electric, Hero Lectro, Howddy, Insta bikes, Jeev Mobility, Kinetic Green, Lectrix, Lightning Logistics, LoadExx, Log9, Magenta, Mahindra Electric, Metro Ride, Micelio, MoEVing, Mooving, Nunam, Orient ecom EV, Park+, Piaggio, Pulse Energy, Renew Power, ShadowFax, Sheru, Shigan Evoltz, Singham, Society of Manufacturers of Electric Vehicles (SMEV), SMV Green Solutions, Spock, Sun Mobility, Swiggy , Tata Motors, Three Wheels United, Uber, Va-Yu, Volt Up, WilderMart, Yelo, Yulu, Zomato, Zuink, Zyngo, Zypp Electric 
AdEx grew 37% in 2021: PMAR 2022
Jan 26 2022 By Admin
        The overall advertising expenditure (AdEx) grew to Rs 74,231 crore in 2021, a growth of 37% year-on-year according to the Pitch Madison Advertising Report 2022. In a departure from convention, the Pitch Madison Advertising Report 2022 has released flash figures of AdEx estimates only for 2021. An exhaustive report giving medium-wise figures, forecast for 2022 and commentary will be released three weeks later. Talking about the growth, Sam Balsara, Chairman-Madison World, said, “The two Covid years of 2020 and 2021 have altered the structure of AdEX, but Indian AdEx has shown that it is resilient and contrary to expectation surpassed 2019 AdEx levels. While Covid Wave I had a disastrous impact on AdEx, India Inc has taken the more deadly Covid Wave II in its stride, and despite a setback of 4 months, has not only recovered during the year itself but also comfortably surpassed 2019 levels.” The flash report estimates that total AdEx has now grown to Rs 74,231 crore, having grown at an unprecedented 37%, despite the treacherous Covid Wave II, which for the second year crippled the economy and AdEx for almost four months of April, May, June and July. Contrary to its own forecast of 26% growth in February 2021, which meant AdEx in 2021 would not have reached even 2019 levels, AdEx has comfortably surpassed 2019 figures by 10%. This is the highest growth in AdEx in the last two decades for which figures are available. The closest it has registered was a growth rate of 22.9% in 2007. In 2020, AdEx had degrown 20% over 2019. Detailed medium analysis of AdEx in 2021 with a commentary along with forecast for 2022 will be released on February 16, 2022 (Wednesday) in Mumbai by newly appointed CEO of Godrej Consumer Products Limited Sudhir Sitapati. He will also deliver a talk on the 'The New Marketing Playbook'.

News

WATConsult bags ORM & digital listening mandate for Licious
Jan 27 2022 By Admin
          WATConsult, an Isobar company & a hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) & digital listening mandate for Licious. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, WATConsult will focus on the company’s philosophy of delighting the world with an unmatched experience, thereby, the agency will monitor, listen, respond to queries and report to users online. Apart from the regular social media channels, the agency will also manage the app reviews, Google My Business reviews, blogs, news & public websites along with Crisis Management, which is also a significant part of the mandate. Simeran Bhasin, VP- Brands & New Ventures, Licious said, “We are excited to welcome WATConsult to the Licious family. ORM forms a very integral part of the brand-building & reputation management piece. It also builds into the customer obsession promise that Licious upholds. We look forward to our partnership with WATConsult to elevate our customer service and the overall Licious experience.” Sahil Shah, Managing Partner, WATConsult commented, “What excited me the most is the vision with which the team at Licious is building the brand and how they are obsessed with customer-centricity. For instance, think of a future where omnichannel ORM will become a reality using the power of data and technology to have a single view of the customer. Thus, driving better customer experience and delight.” Commenting on the win, Heeru Dingra, CEO, Isobar India group added, “The meat and seafood sector, in India, is still largely in its nascent stage; however, it holds vast potential. Licious being the industry leader, has huge plans to capitalise on this opportunity. The brand is looking at growing its offline business, its ready-to-eat product portfolio and is also keen on geographic expansion. With our strategic understanding of the digital audiences and expertise in scaling up brands, we really look forward to supporting Licious on their journey.”      
Tata Motors extends partnership as title sponsor for Tata Open Maharashtra
Jan 27 2022 By Admin
        Tata Motors, India’s multinational automobile manufacturer, will continue to proactively support the Tata Open Maharashtra tennis tournament, for the fourth consecutive year, from January 31 to February 6, 2022 at the Balewadi stadium here. This year, India’s safest hatchbacks, Tata Altroz on its second anniversary, will be the lead car from Tata Motors Passenger Vehicles. The Tata Open Maharashtra, South Asia’s only ATP (Association of Tennis Professionals) tournament and the country’s oldest sporting international event, is a flagship and an important association for Tata Motors, which has been at the forefront of India’s mobility revolution for 75+ years and continues to offer an extensive range of smart, sustainable and integrated mobility solutions, a diverse portfolio that includes cars, sports utility vehicles, trucks, buses and defence vehicles.   Commenting on the association, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Service, Passenger Vehicles, Tata Motors, said, “India has a great sporting culture and we, at Tata Motors, always believed in making our country a sporting powerhouse with the support we can offer. We are elated to be back for the fourth consecutive year as the title sponsor for Tata Open Maharashtra. We are celebrating the second anniversary of Tata Altroz, which has set the gold standard as India’s safest hatchback and we look to focus our engagements for it during the tournament. Tata Altroz much like the athletes in this tournament has won the heart of millions of Indians and continues to delight everyone with its premium offerings. We are confident to drive tremendous value from this association and hope to share the joy of watching some great tennis as always through this tournament.” The prestigious IMG-owned tournament, organised by the Maharashtra State Lawn Tennis Association and licensed by Rise World, was supported by Tata also for a brief period from 2002-2004 when it was held in Chennai. The Tata Group offered to support the event once gain after it was shifted to Pune in 2018 and the partnership has grown stronger since. This year, nine players from the top 100 are in the fray. The draw will be headlined by World No.15, Russian Aslan Karatsev who was judged ATP’s Most Improved Player of the Year in 2021 and recently won the Sydney Tennis Classic title defeating Andy Murray. On the home front, Yuki Bhambri (singles) Rohan Bopanna and Ramkumar Ramanathan (doubles) have secured direct entry.  “The tournament has always attracted top players each year and boasts of a history of completing 25 years of World class tennis organised, played and followed in India by tennis fans. We are delighted that Tata Motors have extended their support for this tournament since it was shifted to Pune in 2018. The tournament and the Tata Group share a rich legacy and we are extremely grateful for their continued involvement and being part of this journey,” said Prashant Sutar, Tournament Director of Tata Open Maharashtra. Historically, India’s only ATP event has seen participation by World’s top players like Rafael Nadal, Stan Wawrinka, Marin Cilic, Carlos Moya, Pat Rafter and their ilk besides India’s top guns, Somdev Devvarman, and doubles icons Leander Paes and Mahesh Bhupathi. The fourth edition of the tournament is all set to make its return after a one-year break, due to the COVID-19 pandemic. The qualifying rounds are scheduled for January 30 and 31, while the main draws will kick off on February 1.
NITI Aayog's Shoonya campaign urges Indians to adopt EVs for clean mobility
Jan 27 2022 By Admin
        NITI Aayog, RMI and RMI India have launched the Shoonya ad campaign to accelerate the Electric Vehicle (EV) adoption in India. Over 70 corporate partners from e-commerce, ride-hailing, logistics and manufacturing ecosystems have joined the initiative to promote zero-pollution mobility across the nation. The campaign aims to promote the use of electric vehicles (EVs) for deliveries and rides through a corporate branding program and EV awareness drive. In addition to the consumer awareness drive, the Shoonya campaign also incorporates a corporate branding program, through which deliveries, rides, associated vehicles, and infrastructure are branded with the Shoonya logo. The branding program has 72 corporate partners including leading e-commerce companies, ride-hailing companies, vehicle manufacturers, fleet aggregators, and charging infrastructure providers. The Shoonya website will soon host a resource toolkit that will guide potential EV customers with the impact of their EVs and provide the information required to procure electric vehicles, including a cost comparison calculator, India’s policy map and list of financing options. As part of the awareness drive, the Shoonya coalition launched an ad campaign on January 25, 2022, to highlight the air quality, environmental and cost benefits of EVs. The brand film is available on all digital-led platforms. Conceptualized by Edelman India and RMI, the new ad film uses the analogy of the number Shoonya (Zero) to draw parallels between Aryabhatta’s gift to the world of mathematics and the ‘Shoonya’ initiative, which aims to accelerate adoption of electric vehicles. Sharing the idea behind the campaign, Randheer Singh, Director of Electric Mobility, NITI Aayog, said, “We are thrilled to announce the release of the Shoonya ad campaign. Our goal through this initiative is to promote awareness around the environmental, health, and economic benefits of electric vehicles. With this campaign, we are confident that corporates, as well as consumers, will rise to the challenge of pollution and take necessary steps to eliminate emissions from urban freight and passenger mobility.” Akshima Ghate, Senior Principal, RMI India, said, “Electric vehicles have zero tailpipe emissions and thus contribute towards reducing air pollution in our cities. The Shoonya initiative seeks to eliminate air pollution from commercial transportation in India and build demand for zero-emission vehicles. This campaign will enable a notable reduction in emissions from the transport sector and accelerate the country’s progress towards it’s net-zero goal.” Commenting on the ad campaign launch, Clay Stranger, Managing Director, RMI, said, “Rapid adoption of clean energy technologies will unlock a host of benefits in India. We are pleased to work with NITI Aayog on the Shoonya campaign that encourages each of us to do our part to eliminate pollution from urban mobility solutions. If all of India’s rides and deliveries are served by zero pollution Shoonya vehicles, it will avoid 1.2 Gigatons of carbon dioxide emissions, 230-kilo tons of particulate matter, and INR 60 lakh crore of fuel over the lifetime of vehicles sold until 2035." List of Shoonya corporate partners are: Altigreen, Amazon, Areon Mobility, Ashnni Motors, Battwheelz, bigbasket, Bikozee, BluSmart Mobility, Blue Dart, Bounce, ChargeGrid, Crayon Motors, DOT, E-Savari, eBikeGo, eee-Taxi, EFill, Eicher, ETO Motors, E-Trio, Euler Motors, EVage, EVCFinder, evet, Evify, EVRE, Exa Mobility, Go Bykes, Grip Invest, Hero Electric, Hero Lectro, Howddy, Insta bikes, Jeev Mobility, Kinetic Green, Lectrix, Lightning Logistics, LoadExx, Log9, Magenta, Mahindra Electric, Metro Ride, Micelio, MoEVing, Mooving, Nunam, Orient ecom EV, Park+, Piaggio, Pulse Energy, Renew Power, ShadowFax, Sheru, Shigan Evoltz, Singham, Society of Manufacturers of Electric Vehicles (SMEV), SMV Green Solutions, Spock, Sun Mobility, Swiggy , Tata Motors, Three Wheels United, Uber, Va-Yu, Volt Up, WilderMart, Yelo, Yulu, Zomato, Zuink, Zyngo, Zypp Electric 
AdEx grew 37% in 2021: PMAR 2022
Jan 26 2022 By Admin
        The overall advertising expenditure (AdEx) grew to Rs 74,231 crore in 2021, a growth of 37% year-on-year according to the Pitch Madison Advertising Report 2022. In a departure from convention, the Pitch Madison Advertising Report 2022 has released flash figures of AdEx estimates only for 2021. An exhaustive report giving medium-wise figures, forecast for 2022 and commentary will be released three weeks later. Talking about the growth, Sam Balsara, Chairman-Madison World, said, “The two Covid years of 2020 and 2021 have altered the structure of AdEX, but Indian AdEx has shown that it is resilient and contrary to expectation surpassed 2019 AdEx levels. While Covid Wave I had a disastrous impact on AdEx, India Inc has taken the more deadly Covid Wave II in its stride, and despite a setback of 4 months, has not only recovered during the year itself but also comfortably surpassed 2019 levels.” The flash report estimates that total AdEx has now grown to Rs 74,231 crore, having grown at an unprecedented 37%, despite the treacherous Covid Wave II, which for the second year crippled the economy and AdEx for almost four months of April, May, June and July. Contrary to its own forecast of 26% growth in February 2021, which meant AdEx in 2021 would not have reached even 2019 levels, AdEx has comfortably surpassed 2019 figures by 10%. This is the highest growth in AdEx in the last two decades for which figures are available. The closest it has registered was a growth rate of 22.9% in 2007. In 2020, AdEx had degrown 20% over 2019. Detailed medium analysis of AdEx in 2021 with a commentary along with forecast for 2022 will be released on February 16, 2022 (Wednesday) in Mumbai by newly appointed CEO of Godrej Consumer Products Limited Sudhir Sitapati. He will also deliver a talk on the 'The New Marketing Playbook'.

Social Media

Parle recounts India’s historic moments in Republic Day campaign film
Jan 26 2022 By Admin
        Reminiscing the yesteryears of India’s redefining moments, Parle Products celebrates the spirit of a sovereign India in its Republic Day film. Tracing the journey of their flagship brand Parle-G, the film depicts the journey of the homegrown brand as the country evolved from penning the history with its independence movement to the present era of new normal, over a span of 7 decades. The film is an ode to primal turning points in the development of India showcasing Parle-G as an integral part of every major event in our country’s history, as the nation’s biscuit partner. Conceptualized by creative agency, Please See in partnership with Reliance Entertainment, the film uses archival footage of major milestones and glorious moments to talk about the freedom movement in the 1930s, the 1971 war, India’s first World Cup win in the 1980s, iconic Bollywood characters ‘Raj and Simran’, the successful space mission and India’s successful creation of Covid-19 vaccines. All of these are interspersed with a perfect amalgamation of Parle-G from its launch in the 1930s (Parle Gluco) to the pack version of today. Voicing the narrative is veteran thespian Piyush Mishra, whose earthy tone adds a whole new dimension to the film. To create this special film, Parle Products sourced various footage through different sources ranging from Getty to the Films Division and took special permissions from Getty and Films divisions. The film has been released on digital platforms and garnered over 12 million views across all platforms already. Mayank Shah, Senior Category Head at Parle Products says, “Just as Parle Products stands for a swadeshi brand, our brand Parle-G is often referred to as ‘Desh Ka Apna Biscuit.’ We feel extremely proud and fortunate to be a part of India’s journey from pre-Independence time to the present day. The film carries a degree of nostalgia as important events from the past play out in front of viewers. Just as the country crossed milestones over the years, so did Parle Products and gradually Parle-G has retained itself as the go-to product when one thinks of a biscuit. In circulation for 79 years, we have kept the taste intact with no change in the flavour of Parle G ever since it was first sold in 1939. Parle shall continue to remain an integral part of the nation and with the coming years we hope to be a part of many such achievements - furthering our course with the country.”      
7UP mascot Fido Dido highlights 'fresh’ solution to everyday problem in latest TVC
Jan 24 2022 By Admin
        7UP, the clear refreshing drink, has come up with a thought-provoking yet very witty and fun campaign. The central concept of the brand campaign launched today as part of 7UP's ‘Think Fresh’ series, is to address everyday curveballs/googlies through a fun and playful attitude. The quirky brand campaign features the much-loved, curly-haired 7UP mascot Fido Dido who looks at turning life’s googlies into opportunities and encouraging today’s youth to not be frustrated with daily problems. The campaign opens with a man who’s sitting in the ladies’ section of a bus and pretends to fall asleep as soon as he sees a young girl enter the full bus takes a swift swig of 7UP and comes up with a fresh solution. In a ‘Think Fresh’ move, Fido is then seen near the man’s window where he drops a toy snake into the man’s lap. Feeling something on his lap, the man is startled, jumps out of the seat, and as a result vacates it, much to the young girl’s surprise and advantage.   Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said, “7UP, our clear refreshing drink instigates youth to ‘Think Fresh’ to address the various life’s curveballs with a cool mind & smart thinking. The new campaign throws light on the many tricky situations that we face every day… and Fido Dido, with his quick-wit and fresh thinking demonstrates that no matter which curveball comes one’s way, keeping a cool mind will ensure one finds a ‘Fresh’ way to emerge on top and win in this evolving reality. I am confident that our new bold, tongue-in-cheek campaign will resonate strongly with our consumers.” The 7UP campaign will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP® is available in single/multi-serve packs across traditional and modern retail outlets as well as on select e-commerce platforms.  
The Voice Company launches digital film for Dot & Key Skincare
Jan 20 2022 By Admin
        The Voice Company, a hybrid content and advertising agency founded by Bodhisatwa Dasgupta, has created a picturesque film that tells the story of Dot & Key’s social initiative of providing sanitary napkins for women around India.  Anisha Saraf, Founder, Dot & Key says, “We always strive to put so much of Love and care into our products. But why contain Love only in a jar, when the true essence of it is in the joy of giving & spreading it! We felt we weren’t doing enough & that made us uncomfortable. We wanted to take a step forward & do something for women, who may not be as privileged as we are. While we always knew that in many parts of our country, menstrual hygiene is a concern, it was extremely disheartening for us to know the real data. 52% of the female population in our country, do not have access to sanitary napkins & more than 23 million girls drop out of school after they get their periods. The appalling data stirred a deep sense of discomfort in our hearts & we knew we had to do something about it. Which is why every Dot & Key Body Care pack goes towards providing sustainable & eco-friendly sanitary napkins to women in India. With this initiative, we wish to reach out to more than 1lac women across the country.” Bodhisatwa Dasgupta, Founder and Intern, The Voice Company says, “To be honest, the idea of this film lay in the one sentence brief itself. Dot & Key, an extremely well established brand in the skincare category, would give away a part of their proceeds to buy sanitary napkins for women around India. A beautiful starting point, coming from a lovely intention. My only job was to just draw a picture that would take viewers through the story.”
Tinder celebrates ‘journey of firsts’ in latest campaign
Jan 15 2022 By Admin
        Tinder has unveiled a collection of short films in India that depict real moments of countless dating stories and diverse connections that started on the app. Anchored to the tune by Hanita Bhambri, the feel-good campaign showcases four separate short films that are versions of the millions of first kisses, first dates, first move, making up and more, that all started on Tinder. Speaking on the new campaign, Taru Kapoor, General Manager, Match Group India said, “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.” The series of films bring alive how Tinder’s new features such as Explore, Hot Takes and Vibes continue to expand the possibilities of online dating. The new suite of industry-leading features and social experiences gives members new ways to discover the right person and navigate connections by mutual interest, laying a foundation for a deeper, richer next-generation of Tinder.  

Knowledge Centre

Youthbeat bags mandate for upGrad's new Campus Ambassador program
Jan 24 2022 By Admin
        upGrad has launched its newest Campus Ambassador program and the mandate has been bagged by the youth marketing wing of Sociowash-Youthbeat. upGrad is an online learning platform where students can earn degrees from leading institutions across the world from the comfort of their location. Set up in 2015, upGrad aims at helping students and working professionals gain new skills. Within a span of five years, upGrad has garnered a reputation for being India’s leading distance education platform. The scope for online growth is vast and Sociowash has stepped in to devise the right strategy to achieve a better brand awareness by creating an influence within the youth community.   Sociowash is a digital marketing company whose youth marketing arm, Youthbeat manages several student ambassador programs for brands like Tinder, OnePlus, MPL and Urbanic. The mandate includes managing all activities associated with the campus ambassador program including recruitment of student ambassadors from top universities. Commenting on this, Raghav Bagai, Co-founder, Sociowash said, “It’s always an adventure taking on youth marketing programs. With the world evolving rapidly in technology and education, upGrad fits right into the digital age in providing distance learning. We look forward to creating strategies for upGrad in the best interest of the youth community and the brand.” As a part of upGrad’s program, students get to improve their skills and gain experience working with the brand. The student ambassador program would help increase the brand’s share of voice among the student community and promote the platform through interesting initiatives.   Youth Marketing programs are ideal opportunities for students to be involved in, to gain knowledge outside the classroom. upGrad’s Campus Ambassador program is the perfect opportunity for students to learn new skills, gain practical marketing experience and up their competency and the brand gets to leverage the power of youth marketing through the same process.
Unacademy Launches ‘Shikshodaya’: An Initiative to Educate Five Lakh Girl Students
Dec 04 2021 By Admin
         Unacademy, today announced its  National Mega Flagship Initiative- ‘Shikshodaya’. Celebrating Azadi ka Amrit Mahotsav, Shikshodaya is Unacademy’s commitment towards achieving Nation’s vision of becoming ‘Atma Nirbhar’ in our 75th Year of Independence. With this initiative, Unacademy aims to commit to ‘Beti Sang Bulandi ki Ore’ that is, to educate and empower five lakh meritorious girl students across the country. This initiative will enable girls who are school dropouts, currently in schools and in colleges by creating opportunities for them to be re-integrated into mainstream education. With Shikshodaya, all five lakh girl students will acquire knowledge & skills which will help them to advocate themselves and their communities, accomplish their goals and be part of India’s growth story. Speaking on the occasion, Amitabh Kant, CEO, NITI Aayog said, “This mega initiative is expected to transform not only five lakh girl students but also positively impact their families, society and the nation at large. Edtech has the potential to provide innovative, cost-effective methods to transform education and can play a powerful role in achieving universal access to quality education for all children. Unacademy aims to use the power of technology to provide quality education to the remotest part of India. Shikshodaya, a noble initiative by Unacademy  will not only help the girls to get jobs but at the same time ensure that it empowers girls who have dropped out of education to earn their own livelihood”. Commenting on the occasion, Mr. Mohandas Pai, Chairman of Manipal Global Education said, “Educating women will empower them to respond to challenges of life. We are at the crux of a massive digital transformation, with the Internet, digital learning platforms and mobile phones offering tremendous opportunities and giving women the possibility to earn additional income and increase their employment prospects. Women’s literacy, participation in the workforce and financial inclusion are crucial components in the economic progress of a country and education is an integral pillar that contributes towards their empowerment. This initiative by Unacademy will motivate more start-ups to contribute towards nation building programs.” “At Unacademy, our vision is to democratize high quality education for everyone irrespective of their demographics and economic status. As we enter the 75th year of Independence women empowerment is critical for the upliftment of society and the economy. We believe technology driven social equity and education are the twin engines which will power us towards becoming a $5 Trillion economy. With Shikshodaya, we want to enable some of that transformation and look forward to creating social impact on a large scale by empowering 5 lakh girl students,” said Gaurav Munjal, Co-Founder and CEO, Unacademy Group.   Unacademy also showcased their commitment to ‘Beti Sang Bulandi Ki Ore’ in a film titled ‘Shikshodaya’, which was showcased at the launch event of the initiative in New Delhi today. The film talks about how Unacademy is empowering  and helping the girl students to achieve their dreams of getting access to quality education. The event was graced by prominent senior government officials and sectoral leaders like Shri. Amitabh Kant, CEO, NITI Aayog, Shri. Som Parkash, Minister of State, Ministry of Commerce and Industry, GoI, Dr Sandhya Chintala, Executive Director, IT & ITeS SSC , Prof. Anil Sahasrabudhe, Chairman, AICTE, GoI, Mr. Mohandas Pai, Chairman, Aarin Capital and Chairman Chairman of Manipal Global Education and Ms. Kanta Singh, India Head, UN-Women.
Experian India launches Business Credit Report to help sole proprietors assess their firms’ financial heath
Nov 16 2021 By Admin
         Experian,has launched a Business Credit Report in India that will benefit both sole proprietors as well as fintechs servicing these proprietors. The newly launched solution allows proprietors to check their credit report on the websites of B2B fintech players within seconds. It also enables fintechs to provide personalised financial solutions. The seamless process to get a business credit report requires no documentation, thus removing friction and building a great customer experience.   Fintechs have played a significant role in financial inclusion by offering credit to proprietors. However, there have been two major roadblocks faced by fintechs when it comes to making the best lending decisions - cost to acquire new customers which has increased over the last few years, and analysing credit information of sole proprietors timely and seamlessly. With this solution, sole proprietors can gain access to their Business Credit Reports in real-time thus enabling fintech partners to provide faster and better access to credit. This report is a comprehensive record of a proprietor’s debt-related exposure and payments. It contains valuable information about the business including credit score, tradelines, repayment history, account classification, credit summaries (including share of wallet with different types of lenders), previous credit inquiries and much more.   Expressing his views on this innovative offering, Neeraj Dhawan, Managing Director, Experian India said, “Recent years have seen numerous policies and regulations that are catalysts in making the MSME sector grow significantly. India has approximately 6.3 crore MSMEs and the sector has grown by a CAGR of 18.5% from 2019 to 2020. In FY21, the loan disbursals to MSMEs stood at Rs. 9.5tn, a 40% increase compared with Rs. 6.8tn increase in FY20. However, currently there is friction in the lending process – for proprietors in gaining access to information and for fintechs in using this information to provide personalised solutions.    At Experian, we use the power of data to drive significant advancements and innovation. Considering the challenges faced by both proprietors and fintechs, our new solution, Business Credit Report, aims to create an ecosystem that improves lending to proprietors and provide superior and more personalised offerings to them. We believe that it is imperative for proprietors to be in control of their credit information and the Experian Business Credit Report intends to remove a big friction point as compared to the other market offerings."   Fintechs can start providing the Business Credit Report in a matter of days since it does not require any separate technological development and is easily accessible through Experian’s APIs. Additionally, the API configurations allow the partner organizations to design their own customer journeys thus customising and enhancing the overall customer experience.  
Simplilearn Sees 200% Growth in Demand for Programming Courses - Aims to Train and Place 10 Lakh Programmers in India by 2023
Sep 21 2021 By Admin
   Simplilearn, launched the Full Stack Development Job Guarantee Program in June 2020, has seen 200% growth year on year in India.  Given this growth, Simplilearn has launched a three-pronged approach to take on the goal of training and placing 10 lakh programmers in India by 2023.  The three key focus areas are:  Doubling down on its model of live interactive and hands-on Bootcamp at scale with multiple monthly batches to ensure a steady stream of graduates of this program are job-ready   Partnering with 50 top companies in the IT industry to ensure placements for learners graduating from this program  Building awareness of the career opportunities in the tech space for graduates with the right qualifications to pursue and achieve extremely rewarding careers  On these goals, so far, Simplilearn already has more than ten companies hiring graduates of this program. 80% of graduates who have completed the program have been successfully placed across these companies. The goal is to expand these partnerships to the top 50 companies by March 2022 and develop deeper platform integration of assessments with large IT companies looking at recruiting in substantial numbers from this program.  Speaking about the program, Kashyap Dalal, Co-founder & Chief Business Officer, Simplilearn, said, “If there is one thing that’s certain about the future, it is that it will be ‘tech’ enabled. The IT industry is already the largest private-sector employer of white-collar jobs. The rapid growth of tech start-ups promises an even brighter future for this space. It is estimated that the IT industry employs about 40 to 50 lakh people today, which will double in the next five years. There will be a need for lakhs of new programmers to support this growth, making this one of the biggest opportunities in the skilling and education space. This will be a key investment area for us to help deliver the tech talent needed for India’s IT growth.”  The program is a six-month rigorous bootcamp where learners master coding and build their own projects, apps, websites, and backend systems. It also focuses on creating awareness about new-age technologies like Cloud, DevOps, and Cybersecurity. It is best suited for aspirants seeking to start a career in software development and provides a Job Guarantee to learners upon successful completion of the program. To register, graduates need to take a short aptitude test prior to enrolment.