MTV celebrates the Asli Roadie spirit of ‘Mumbai Police’, provides them with 1000 high-quality raincoats

Jul 11 2022

 

 

 

 

 

Honoring the lifeline of Mumbai,  youth entertainment channel MTV which is a part of Viacom18's Youth, Music, and English Entertainment (YME) cluster, donated 1000 raincoats to the Mumbai Police on the anvil of monsoons. The initiative recognizes the spirit of ‘Asli Roadie’, personified by the Mumbai Police while keeping the City of Dreams unencumbered by challenges, including those of the rainy season. As MTV Roadies Journey in South Africa, India’s biggest genre-defining adventure reality show nears its grand conclusion, the brand celebrated the quintessential Roadie code of indomitable resolve, pluck and fellowship demonstrated by the Mumbai Police in safeguarding its citizens.

Anshul Ailawadi, Viacom18's Youth, Music, and English Entertainment Head, who presented Mumbai Police with the raincoats, said, “An Asli Roadie is not just defined by adventure, but also a spirit of compassion and camaraderie to take everyone along on the journey. This is embodied by Mumbai Police every day. As they brave the monsoons yet again, this is our token of gratitude for their ceaseless commitment towards keeping the city safe.”

Sonu Sood, superstar, philanthropist, and Host of ‘MTV Roadies – Journey in South Africa’, said, “I have the utmost respect for our Mumbai Police and thank them for their extraordinary hard work, which makes our ordinary lives safe. This contribution of thousand raincoats from MTV Roadies is our way of saluting them and further equipping them for their duties.”  

The high-quality protective raincoats provided by MTV and created by Yashlok Welfare Foundation, are created by made by marginalized sections of society such as the unemployed youth, women, rural population, and differently-abled individuals. The production of these reflective jackets for the Mumbai Police also offers a sustainable mode of employment to this community. Made from recycled plastic, the raincoats are also eco-friendly.

The latest power-packed season of the show, Infinix Smartphones MTV Roadies Journey in South Africa, co-powered by CoinSwitch, Paree Sanitary Pads, Leverage Edu, and Lakmé Sun Expert is all set to pit the best of the best in its thrilling Grand Finale on Sunday, July 10, at 7 PM only on MTV.


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Brands

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages
Sep 30 2022 By Admin
           After offering Early Access movie rentals of blockbuster films like K.G.F: Chapter 2, Sarkaru Vaari Paata, Runway 34, among others, Prime Video today announced the release of yet another blockbuster movie as “Early access” movie rental - 777 Charlie. Starring an adorable Labrador dog, in the lead, along with Rakshit Shetty, the movie also stars Sangeetha Sringeri, Raj B. Shetty, Danish Sait and Bobby Simha. Viewers can rent the movie for INR 129 on Prime Video and experience this heart-warming emotional comedy drama from the comfort of their homes. The movie will be available to rent in four languages – Hindi, Tamil, Telugu, and Malayalam in HD quality. In addition to 777 Charlie, viewers can also rent the latest Indian and international movies, as well as titles from a rich catalogue of popular movies (award winners and franchises) from around the world. 777 Charlie is a 2022 adventure comedy-drama film that follows Dharma (Rakshit Shetty) who is stuck in a rut with his negative and lonely lifestyle, spending each day in the comfort of his loneliness. A lively pup named Charlie who is naughty and energetic enters his life and gives him a new perspective. The movie is written and directed by Kiranraj K. and produced by Paramvah Studios. Talking about the movie Rakshit Shetty said, “As an actor, one seldom comes across movies that have the power to touch your heart and leave a permanent mark. 777 Charlie did that for me. The film highlights the pure, unadulterated love between a man and a dog, with no common language to communicate except the need to be nurtured and loved selflessly. This movie, with its comedy and adventures has been loved by all audiences alike and with Prime Video's Movie Rentals, it will continue to weave its magic for audiences all across the country.” Director Kiranraj K. added, “The unique storyline that tells a tale of a man and his connection with his pet in a funny yet emotional way, is something that people understand and identify with. By premiering 777 Charlie on Movie Rentals on Prime Video, in four languages - Hindi, Tamil, Telugu, and Malayalam, we get to take it to a much wider audience. I am certain they too will appreciate the universal language of love showcased in the film.” Movie Rentals on Prime Video feature titles beyond the ones available with Prime Subscription, thereby, increasing selection and choice for customers. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs and Fire TV stick. Customers get a 48-hour window to complete the film once playback is initiated. Customers can start watching the film within 30 days of the transaction date. Watch the trailer here - https://www.youtube.com/watch?v=lzr2PJXeHww
Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!
Sep 27 2022 By Admin
          Prime Video, India’s most loved entertainment hub today announced Varun Dhawan, one of India’s most entertaining actors and also a super-fan and close friend of Prime Video, as the first Prime Bae. As #PrimeBae, Varun Dhawan will not only be the first (‘Before Anyone Else’) to get his hands on all the news and updates on upcoming Prime Video projects but will also ensure the legions of Prime Video fans are the first (‘Before Anyone Else’) to get to know them too! What’s more, audiences will be treated to Varun’s personal, inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden!   Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals & Exclusives. With Prime Bae the brand aims to establish a humorous and tongue-in-cheek connect with the viewers, via Varun Dhawan, who is not only an established movie star, but is known and admired for his down-to-earth and friendly persona. As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about everything Prime Video does Before Anyone Else.   Talking about his new role as Prime Bae, Varun Dhawan said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned J!”   “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times,” said Sushant Sreeram, Head of SVOD Business, Prime Video, India. “We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!”   Varun’s mission to be a #PrimeBae began when his friends started badgering him for the latest scoop on upcoming shows and movies at Prime Video and he realized he really didn’t know much! (watch here: https://bit.ly/3BEc1D3). Having vowed to gain access to these secrets, Varun tried straight-forward methods which expectedly failed, forcing him to use his endearing and lovable personality to gain access to Prime Video’s top-secret information on upcoming series and movies (watch here: https://bit.ly/3C5zVsG). Winning over everyone at Prime Video with his charm, Varun anointed himself as Prime Bae – the first and only source of all the entertaining updates from India’s most loved entertainment hub Before Anyone Else (watch here: https://youtu.be/IXMLS-am8wY).   Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media platforms.   Indian filmmaker and screenwriter, Vasan Bala, who has directed the films said, “Who doesn’t want the inside information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy elevates an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your favourite movies or series! Truly fun and entertaining.”
Optiminastic launches its virtual office Optiverse, strengthens its Metaverse-As-A-Service offering for brands
Sep 20 2022 By Admin
          Digital marketing agency, Optiminastic Media with expertise across Tech based Performance, Content and Influencer marketing services makes an entry into the Metaverse with the launch of its virtual office space, Optiverse. Strengthening its Metaverse As A Service (MaaS) offering for brands across the globe, Optiminastic Media’s Optiverse will play a significant role in providing brands and advertisers a view into the numerous potential marketing opportunities that the Metaverse has to offer. Through Optiverse, Optiminastic Media will enable brands to initiate their metaverse journey, enhance their creative strategies and drive marketing innovation.   Purposefully designed to meet the needs of a burgeoning global digital economy, Optiminastics’ ground-breaking metaverse office Optiverse will enable end users and brand marketeers to create their avatars, engage in office walk-throughs, interact with Optiminastic’s workforce, conduct meetings, etc. Optiverse will help Optiminastic showcase the potential opportunities for brands to engage with consumers in the Metaverse.   Speaking on the development, Akshae Golekar, Founder at Optiminastic Media said, “At Optiminastic, we have been bullish about the potential of the Metaverse. We have been early and keen watchers of Web3 and the Metaverse and believe that it has the opportunity to erase borders when it comes to creative communication. We have been working closely with brands in this domain and the launch of our office, Optiverse reinforces our commitment for the development and growth of MAAS in India and across the globe. We look forward to closely working with India Inc. as they step up their Web3 and Metaverse play while establishing Optiminastic Media as a partner of choice in this field.”
Wiggles engages with 100+ pet influencers for India’s first petfluencer party in association with The Good Creator Co
Sep 20 2022 By Admin
          Wiggles continues to leverage innovative marketing opportunities as a part of its brand-building exercise. Firmly positioned as the only pet care brand in the category with expert-driven strategy, Wiggles continues to make the complexities of animal care simpler and more engaging for pet parents and animal lovers. In a first-of-its-kind initiative, Wiggles collaborated with creator platform The Good Creator Co’s, Co-Founder Malini Agarwal, popularly known as MissMalini to engage with influential pet parents and animal lovers to drive the conversation around the right nutrition for every dog. They hosted Wiggles' maiden Petfluencer Party on September 11 in Mumbai - a fun evening that saw participation from over 100 influencers and celebrities such as Anusha Dandekar, Poonam Pandey, Suchitra Krishnamoorthi, Bandagi Kalra, Lakshya Kapoor and many more came along with their pets.   The campaign kicked off with a contest inviting participants to attend the exclusive by-invite event. The Petfluencer Party hosted an insightful discussion on right nutrition for every dog led by Malini Agarwal with her pet Mylo, Cyrus Broacha, TV Anchor, Comedian, Podcaster and parent to Peter and Mary, Anushka Iyer, Founder and CEO and parent of Wiggles along with Dr. Sanjiv Rajadhyaksha, Medical Director, Wiggles and Tanushree Rakshit, Founder of Pro Paws Academy and animal rights activist. The discussion focused on the confusion dog parents have about food and nutrition, leading to the showcase of their new dog food, EveryDawg.   The afternoon was marked with fun activities like a paw-pup bar, a pet psychic, a cuddle booth, and a stand-up act on the eccentric habits of Indian pet parents by Nitinn R Miranni who attended with his pet Marshall.   On kickstarting an influencer-led awareness campaign, Anushka Iyer, Founder and CEO, Wiggles said, “At Wiggles, we always look for meaningful and exciting ways to keep our pet parent community engaged while creating awareness about responsible pet care. 60% of India’s population comprises GenZ and millennials who want delightful customer experiences and the very best for their pets. Wiggles Petfluencer Party with The Good Creator Co. has enabled us to reach out to these new parents through a medium they love. We hope that through this partnership, we can dispel some myths and confusion about dog nutrition, and build a culture of responsible pet care. Mumbai is just the first of the many we have in store and we look forward to adding value to the pet community and industry at large.”   Malini Agarwal, Founder and Creative Director of MissMalini and Co-founder, The Good Creator Co, said, “I am delighted to host a Creator experience as MissMalini with the Good Creator Co for the launch of Wiggles EveryDawg food. Wiggles has always been a wholesome and positive brand that I trust and being a pet parent myself I know how much I worry about my pup's nutrition from the myriad options out there. I’ve seen Mylo enjoying all his Wiggles goodies. I am super excited to bring together our creator community to connect over our love for our furry friends and create fun and engaging content while educating our guests about proper nutritional care for our fur babies. Opportunities like these allow the creator community to bond and connect in person in ways that are super special and memorable for creators big and small.” Link- https://www.instagram.com/p/CiX7DbRptZJ/?igshid=YmMyMTA2M2Y=  

Digital

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages
Sep 30 2022 By Admin
           After offering Early Access movie rentals of blockbuster films like K.G.F: Chapter 2, Sarkaru Vaari Paata, Runway 34, among others, Prime Video today announced the release of yet another blockbuster movie as “Early access” movie rental - 777 Charlie. Starring an adorable Labrador dog, in the lead, along with Rakshit Shetty, the movie also stars Sangeetha Sringeri, Raj B. Shetty, Danish Sait and Bobby Simha. Viewers can rent the movie for INR 129 on Prime Video and experience this heart-warming emotional comedy drama from the comfort of their homes. The movie will be available to rent in four languages – Hindi, Tamil, Telugu, and Malayalam in HD quality. In addition to 777 Charlie, viewers can also rent the latest Indian and international movies, as well as titles from a rich catalogue of popular movies (award winners and franchises) from around the world. 777 Charlie is a 2022 adventure comedy-drama film that follows Dharma (Rakshit Shetty) who is stuck in a rut with his negative and lonely lifestyle, spending each day in the comfort of his loneliness. A lively pup named Charlie who is naughty and energetic enters his life and gives him a new perspective. The movie is written and directed by Kiranraj K. and produced by Paramvah Studios. Talking about the movie Rakshit Shetty said, “As an actor, one seldom comes across movies that have the power to touch your heart and leave a permanent mark. 777 Charlie did that for me. The film highlights the pure, unadulterated love between a man and a dog, with no common language to communicate except the need to be nurtured and loved selflessly. This movie, with its comedy and adventures has been loved by all audiences alike and with Prime Video's Movie Rentals, it will continue to weave its magic for audiences all across the country.” Director Kiranraj K. added, “The unique storyline that tells a tale of a man and his connection with his pet in a funny yet emotional way, is something that people understand and identify with. By premiering 777 Charlie on Movie Rentals on Prime Video, in four languages - Hindi, Tamil, Telugu, and Malayalam, we get to take it to a much wider audience. I am certain they too will appreciate the universal language of love showcased in the film.” Movie Rentals on Prime Video feature titles beyond the ones available with Prime Subscription, thereby, increasing selection and choice for customers. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs and Fire TV stick. Customers get a 48-hour window to complete the film once playback is initiated. Customers can start watching the film within 30 days of the transaction date. Watch the trailer here - https://www.youtube.com/watch?v=lzr2PJXeHww
Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!
Sep 27 2022 By Admin
          Prime Video, India’s most loved entertainment hub today announced Varun Dhawan, one of India’s most entertaining actors and also a super-fan and close friend of Prime Video, as the first Prime Bae. As #PrimeBae, Varun Dhawan will not only be the first (‘Before Anyone Else’) to get his hands on all the news and updates on upcoming Prime Video projects but will also ensure the legions of Prime Video fans are the first (‘Before Anyone Else’) to get to know them too! What’s more, audiences will be treated to Varun’s personal, inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden!   Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals & Exclusives. With Prime Bae the brand aims to establish a humorous and tongue-in-cheek connect with the viewers, via Varun Dhawan, who is not only an established movie star, but is known and admired for his down-to-earth and friendly persona. As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about everything Prime Video does Before Anyone Else.   Talking about his new role as Prime Bae, Varun Dhawan said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned J!”   “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times,” said Sushant Sreeram, Head of SVOD Business, Prime Video, India. “We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!”   Varun’s mission to be a #PrimeBae began when his friends started badgering him for the latest scoop on upcoming shows and movies at Prime Video and he realized he really didn’t know much! (watch here: https://bit.ly/3BEc1D3). Having vowed to gain access to these secrets, Varun tried straight-forward methods which expectedly failed, forcing him to use his endearing and lovable personality to gain access to Prime Video’s top-secret information on upcoming series and movies (watch here: https://bit.ly/3C5zVsG). Winning over everyone at Prime Video with his charm, Varun anointed himself as Prime Bae – the first and only source of all the entertaining updates from India’s most loved entertainment hub Before Anyone Else (watch here: https://youtu.be/IXMLS-am8wY).   Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media platforms.   Indian filmmaker and screenwriter, Vasan Bala, who has directed the films said, “Who doesn’t want the inside information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy elevates an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your favourite movies or series! Truly fun and entertaining.”
Optiminastic launches its virtual office Optiverse, strengthens its Metaverse-As-A-Service offering for brands
Sep 20 2022 By Admin
          Digital marketing agency, Optiminastic Media with expertise across Tech based Performance, Content and Influencer marketing services makes an entry into the Metaverse with the launch of its virtual office space, Optiverse. Strengthening its Metaverse As A Service (MaaS) offering for brands across the globe, Optiminastic Media’s Optiverse will play a significant role in providing brands and advertisers a view into the numerous potential marketing opportunities that the Metaverse has to offer. Through Optiverse, Optiminastic Media will enable brands to initiate their metaverse journey, enhance their creative strategies and drive marketing innovation.   Purposefully designed to meet the needs of a burgeoning global digital economy, Optiminastics’ ground-breaking metaverse office Optiverse will enable end users and brand marketeers to create their avatars, engage in office walk-throughs, interact with Optiminastic’s workforce, conduct meetings, etc. Optiverse will help Optiminastic showcase the potential opportunities for brands to engage with consumers in the Metaverse.   Speaking on the development, Akshae Golekar, Founder at Optiminastic Media said, “At Optiminastic, we have been bullish about the potential of the Metaverse. We have been early and keen watchers of Web3 and the Metaverse and believe that it has the opportunity to erase borders when it comes to creative communication. We have been working closely with brands in this domain and the launch of our office, Optiverse reinforces our commitment for the development and growth of MAAS in India and across the globe. We look forward to closely working with India Inc. as they step up their Web3 and Metaverse play while establishing Optiminastic Media as a partner of choice in this field.”
Wiggles engages with 100+ pet influencers for India’s first petfluencer party in association with The Good Creator Co
Sep 20 2022 By Admin
          Wiggles continues to leverage innovative marketing opportunities as a part of its brand-building exercise. Firmly positioned as the only pet care brand in the category with expert-driven strategy, Wiggles continues to make the complexities of animal care simpler and more engaging for pet parents and animal lovers. In a first-of-its-kind initiative, Wiggles collaborated with creator platform The Good Creator Co’s, Co-Founder Malini Agarwal, popularly known as MissMalini to engage with influential pet parents and animal lovers to drive the conversation around the right nutrition for every dog. They hosted Wiggles' maiden Petfluencer Party on September 11 in Mumbai - a fun evening that saw participation from over 100 influencers and celebrities such as Anusha Dandekar, Poonam Pandey, Suchitra Krishnamoorthi, Bandagi Kalra, Lakshya Kapoor and many more came along with their pets.   The campaign kicked off with a contest inviting participants to attend the exclusive by-invite event. The Petfluencer Party hosted an insightful discussion on right nutrition for every dog led by Malini Agarwal with her pet Mylo, Cyrus Broacha, TV Anchor, Comedian, Podcaster and parent to Peter and Mary, Anushka Iyer, Founder and CEO and parent of Wiggles along with Dr. Sanjiv Rajadhyaksha, Medical Director, Wiggles and Tanushree Rakshit, Founder of Pro Paws Academy and animal rights activist. The discussion focused on the confusion dog parents have about food and nutrition, leading to the showcase of their new dog food, EveryDawg.   The afternoon was marked with fun activities like a paw-pup bar, a pet psychic, a cuddle booth, and a stand-up act on the eccentric habits of Indian pet parents by Nitinn R Miranni who attended with his pet Marshall.   On kickstarting an influencer-led awareness campaign, Anushka Iyer, Founder and CEO, Wiggles said, “At Wiggles, we always look for meaningful and exciting ways to keep our pet parent community engaged while creating awareness about responsible pet care. 60% of India’s population comprises GenZ and millennials who want delightful customer experiences and the very best for their pets. Wiggles Petfluencer Party with The Good Creator Co. has enabled us to reach out to these new parents through a medium they love. We hope that through this partnership, we can dispel some myths and confusion about dog nutrition, and build a culture of responsible pet care. Mumbai is just the first of the many we have in store and we look forward to adding value to the pet community and industry at large.”   Malini Agarwal, Founder and Creative Director of MissMalini and Co-founder, The Good Creator Co, said, “I am delighted to host a Creator experience as MissMalini with the Good Creator Co for the launch of Wiggles EveryDawg food. Wiggles has always been a wholesome and positive brand that I trust and being a pet parent myself I know how much I worry about my pup's nutrition from the myriad options out there. I’ve seen Mylo enjoying all his Wiggles goodies. I am super excited to bring together our creator community to connect over our love for our furry friends and create fun and engaging content while educating our guests about proper nutritional care for our fur babies. Opportunities like these allow the creator community to bond and connect in person in ways that are super special and memorable for creators big and small.” Link- https://www.instagram.com/p/CiX7DbRptZJ/?igshid=YmMyMTA2M2Y=  

News

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages
Sep 30 2022 By Admin
           After offering Early Access movie rentals of blockbuster films like K.G.F: Chapter 2, Sarkaru Vaari Paata, Runway 34, among others, Prime Video today announced the release of yet another blockbuster movie as “Early access” movie rental - 777 Charlie. Starring an adorable Labrador dog, in the lead, along with Rakshit Shetty, the movie also stars Sangeetha Sringeri, Raj B. Shetty, Danish Sait and Bobby Simha. Viewers can rent the movie for INR 129 on Prime Video and experience this heart-warming emotional comedy drama from the comfort of their homes. The movie will be available to rent in four languages – Hindi, Tamil, Telugu, and Malayalam in HD quality. In addition to 777 Charlie, viewers can also rent the latest Indian and international movies, as well as titles from a rich catalogue of popular movies (award winners and franchises) from around the world. 777 Charlie is a 2022 adventure comedy-drama film that follows Dharma (Rakshit Shetty) who is stuck in a rut with his negative and lonely lifestyle, spending each day in the comfort of his loneliness. A lively pup named Charlie who is naughty and energetic enters his life and gives him a new perspective. The movie is written and directed by Kiranraj K. and produced by Paramvah Studios. Talking about the movie Rakshit Shetty said, “As an actor, one seldom comes across movies that have the power to touch your heart and leave a permanent mark. 777 Charlie did that for me. The film highlights the pure, unadulterated love between a man and a dog, with no common language to communicate except the need to be nurtured and loved selflessly. This movie, with its comedy and adventures has been loved by all audiences alike and with Prime Video's Movie Rentals, it will continue to weave its magic for audiences all across the country.” Director Kiranraj K. added, “The unique storyline that tells a tale of a man and his connection with his pet in a funny yet emotional way, is something that people understand and identify with. By premiering 777 Charlie on Movie Rentals on Prime Video, in four languages - Hindi, Tamil, Telugu, and Malayalam, we get to take it to a much wider audience. I am certain they too will appreciate the universal language of love showcased in the film.” Movie Rentals on Prime Video feature titles beyond the ones available with Prime Subscription, thereby, increasing selection and choice for customers. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs and Fire TV stick. Customers get a 48-hour window to complete the film once playback is initiated. Customers can start watching the film within 30 days of the transaction date. Watch the trailer here - https://www.youtube.com/watch?v=lzr2PJXeHww
Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!
Sep 27 2022 By Admin
          Prime Video, India’s most loved entertainment hub today announced Varun Dhawan, one of India’s most entertaining actors and also a super-fan and close friend of Prime Video, as the first Prime Bae. As #PrimeBae, Varun Dhawan will not only be the first (‘Before Anyone Else’) to get his hands on all the news and updates on upcoming Prime Video projects but will also ensure the legions of Prime Video fans are the first (‘Before Anyone Else’) to get to know them too! What’s more, audiences will be treated to Varun’s personal, inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden!   Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals & Exclusives. With Prime Bae the brand aims to establish a humorous and tongue-in-cheek connect with the viewers, via Varun Dhawan, who is not only an established movie star, but is known and admired for his down-to-earth and friendly persona. As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about everything Prime Video does Before Anyone Else.   Talking about his new role as Prime Bae, Varun Dhawan said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned J!”   “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times,” said Sushant Sreeram, Head of SVOD Business, Prime Video, India. “We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!”   Varun’s mission to be a #PrimeBae began when his friends started badgering him for the latest scoop on upcoming shows and movies at Prime Video and he realized he really didn’t know much! (watch here: https://bit.ly/3BEc1D3). Having vowed to gain access to these secrets, Varun tried straight-forward methods which expectedly failed, forcing him to use his endearing and lovable personality to gain access to Prime Video’s top-secret information on upcoming series and movies (watch here: https://bit.ly/3C5zVsG). Winning over everyone at Prime Video with his charm, Varun anointed himself as Prime Bae – the first and only source of all the entertaining updates from India’s most loved entertainment hub Before Anyone Else (watch here: https://youtu.be/IXMLS-am8wY).   Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media platforms.   Indian filmmaker and screenwriter, Vasan Bala, who has directed the films said, “Who doesn’t want the inside information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy elevates an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your favourite movies or series! Truly fun and entertaining.”
Optiminastic launches its virtual office Optiverse, strengthens its Metaverse-As-A-Service offering for brands
Sep 20 2022 By Admin
          Digital marketing agency, Optiminastic Media with expertise across Tech based Performance, Content and Influencer marketing services makes an entry into the Metaverse with the launch of its virtual office space, Optiverse. Strengthening its Metaverse As A Service (MaaS) offering for brands across the globe, Optiminastic Media’s Optiverse will play a significant role in providing brands and advertisers a view into the numerous potential marketing opportunities that the Metaverse has to offer. Through Optiverse, Optiminastic Media will enable brands to initiate their metaverse journey, enhance their creative strategies and drive marketing innovation.   Purposefully designed to meet the needs of a burgeoning global digital economy, Optiminastics’ ground-breaking metaverse office Optiverse will enable end users and brand marketeers to create their avatars, engage in office walk-throughs, interact with Optiminastic’s workforce, conduct meetings, etc. Optiverse will help Optiminastic showcase the potential opportunities for brands to engage with consumers in the Metaverse.   Speaking on the development, Akshae Golekar, Founder at Optiminastic Media said, “At Optiminastic, we have been bullish about the potential of the Metaverse. We have been early and keen watchers of Web3 and the Metaverse and believe that it has the opportunity to erase borders when it comes to creative communication. We have been working closely with brands in this domain and the launch of our office, Optiverse reinforces our commitment for the development and growth of MAAS in India and across the globe. We look forward to closely working with India Inc. as they step up their Web3 and Metaverse play while establishing Optiminastic Media as a partner of choice in this field.”
Wiggles engages with 100+ pet influencers for India’s first petfluencer party in association with The Good Creator Co
Sep 20 2022 By Admin
          Wiggles continues to leverage innovative marketing opportunities as a part of its brand-building exercise. Firmly positioned as the only pet care brand in the category with expert-driven strategy, Wiggles continues to make the complexities of animal care simpler and more engaging for pet parents and animal lovers. In a first-of-its-kind initiative, Wiggles collaborated with creator platform The Good Creator Co’s, Co-Founder Malini Agarwal, popularly known as MissMalini to engage with influential pet parents and animal lovers to drive the conversation around the right nutrition for every dog. They hosted Wiggles' maiden Petfluencer Party on September 11 in Mumbai - a fun evening that saw participation from over 100 influencers and celebrities such as Anusha Dandekar, Poonam Pandey, Suchitra Krishnamoorthi, Bandagi Kalra, Lakshya Kapoor and many more came along with their pets.   The campaign kicked off with a contest inviting participants to attend the exclusive by-invite event. The Petfluencer Party hosted an insightful discussion on right nutrition for every dog led by Malini Agarwal with her pet Mylo, Cyrus Broacha, TV Anchor, Comedian, Podcaster and parent to Peter and Mary, Anushka Iyer, Founder and CEO and parent of Wiggles along with Dr. Sanjiv Rajadhyaksha, Medical Director, Wiggles and Tanushree Rakshit, Founder of Pro Paws Academy and animal rights activist. The discussion focused on the confusion dog parents have about food and nutrition, leading to the showcase of their new dog food, EveryDawg.   The afternoon was marked with fun activities like a paw-pup bar, a pet psychic, a cuddle booth, and a stand-up act on the eccentric habits of Indian pet parents by Nitinn R Miranni who attended with his pet Marshall.   On kickstarting an influencer-led awareness campaign, Anushka Iyer, Founder and CEO, Wiggles said, “At Wiggles, we always look for meaningful and exciting ways to keep our pet parent community engaged while creating awareness about responsible pet care. 60% of India’s population comprises GenZ and millennials who want delightful customer experiences and the very best for their pets. Wiggles Petfluencer Party with The Good Creator Co. has enabled us to reach out to these new parents through a medium they love. We hope that through this partnership, we can dispel some myths and confusion about dog nutrition, and build a culture of responsible pet care. Mumbai is just the first of the many we have in store and we look forward to adding value to the pet community and industry at large.”   Malini Agarwal, Founder and Creative Director of MissMalini and Co-founder, The Good Creator Co, said, “I am delighted to host a Creator experience as MissMalini with the Good Creator Co for the launch of Wiggles EveryDawg food. Wiggles has always been a wholesome and positive brand that I trust and being a pet parent myself I know how much I worry about my pup's nutrition from the myriad options out there. I’ve seen Mylo enjoying all his Wiggles goodies. I am super excited to bring together our creator community to connect over our love for our furry friends and create fun and engaging content while educating our guests about proper nutritional care for our fur babies. Opportunities like these allow the creator community to bond and connect in person in ways that are super special and memorable for creators big and small.” Link- https://www.instagram.com/p/CiX7DbRptZJ/?igshid=YmMyMTA2M2Y=  

OTT

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages
Sep 30 2022 By Admin
           After offering Early Access movie rentals of blockbuster films like K.G.F: Chapter 2, Sarkaru Vaari Paata, Runway 34, among others, Prime Video today announced the release of yet another blockbuster movie as “Early access” movie rental - 777 Charlie. Starring an adorable Labrador dog, in the lead, along with Rakshit Shetty, the movie also stars Sangeetha Sringeri, Raj B. Shetty, Danish Sait and Bobby Simha. Viewers can rent the movie for INR 129 on Prime Video and experience this heart-warming emotional comedy drama from the comfort of their homes. The movie will be available to rent in four languages – Hindi, Tamil, Telugu, and Malayalam in HD quality. In addition to 777 Charlie, viewers can also rent the latest Indian and international movies, as well as titles from a rich catalogue of popular movies (award winners and franchises) from around the world. 777 Charlie is a 2022 adventure comedy-drama film that follows Dharma (Rakshit Shetty) who is stuck in a rut with his negative and lonely lifestyle, spending each day in the comfort of his loneliness. A lively pup named Charlie who is naughty and energetic enters his life and gives him a new perspective. The movie is written and directed by Kiranraj K. and produced by Paramvah Studios. Talking about the movie Rakshit Shetty said, “As an actor, one seldom comes across movies that have the power to touch your heart and leave a permanent mark. 777 Charlie did that for me. The film highlights the pure, unadulterated love between a man and a dog, with no common language to communicate except the need to be nurtured and loved selflessly. This movie, with its comedy and adventures has been loved by all audiences alike and with Prime Video's Movie Rentals, it will continue to weave its magic for audiences all across the country.” Director Kiranraj K. added, “The unique storyline that tells a tale of a man and his connection with his pet in a funny yet emotional way, is something that people understand and identify with. By premiering 777 Charlie on Movie Rentals on Prime Video, in four languages - Hindi, Tamil, Telugu, and Malayalam, we get to take it to a much wider audience. I am certain they too will appreciate the universal language of love showcased in the film.” Movie Rentals on Prime Video feature titles beyond the ones available with Prime Subscription, thereby, increasing selection and choice for customers. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs and Fire TV stick. Customers get a 48-hour window to complete the film once playback is initiated. Customers can start watching the film within 30 days of the transaction date. Watch the trailer here - https://www.youtube.com/watch?v=lzr2PJXeHww
Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!
Sep 27 2022 By Admin
          Prime Video, India’s most loved entertainment hub today announced Varun Dhawan, one of India’s most entertaining actors and also a super-fan and close friend of Prime Video, as the first Prime Bae. As #PrimeBae, Varun Dhawan will not only be the first (‘Before Anyone Else’) to get his hands on all the news and updates on upcoming Prime Video projects but will also ensure the legions of Prime Video fans are the first (‘Before Anyone Else’) to get to know them too! What’s more, audiences will be treated to Varun’s personal, inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden!   Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals & Exclusives. With Prime Bae the brand aims to establish a humorous and tongue-in-cheek connect with the viewers, via Varun Dhawan, who is not only an established movie star, but is known and admired for his down-to-earth and friendly persona. As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about everything Prime Video does Before Anyone Else.   Talking about his new role as Prime Bae, Varun Dhawan said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned J!”   “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times,” said Sushant Sreeram, Head of SVOD Business, Prime Video, India. “We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!”   Varun’s mission to be a #PrimeBae began when his friends started badgering him for the latest scoop on upcoming shows and movies at Prime Video and he realized he really didn’t know much! (watch here: https://bit.ly/3BEc1D3). Having vowed to gain access to these secrets, Varun tried straight-forward methods which expectedly failed, forcing him to use his endearing and lovable personality to gain access to Prime Video’s top-secret information on upcoming series and movies (watch here: https://bit.ly/3C5zVsG). Winning over everyone at Prime Video with his charm, Varun anointed himself as Prime Bae – the first and only source of all the entertaining updates from India’s most loved entertainment hub Before Anyone Else (watch here: https://youtu.be/IXMLS-am8wY).   Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media platforms.   Indian filmmaker and screenwriter, Vasan Bala, who has directed the films said, “Who doesn’t want the inside information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy elevates an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your favourite movies or series! Truly fun and entertaining.”
MX Player Launches a Seamless Self-Serve Ad Platform for large, medium & small advertisers, MX Advantage
Aug 22 2022 By Admin
            With advanced developments and strategies paving the way for new ideas and platforms, India is considered one of the largest drivers of digital innovations worldwide. This has allowed the OTT and digital entertainment market to grow multi-folds. With tremendous growth opportunities, MX Player has announced the launch of MX Advantage, a one-stop solution for brands across India to leverage the power of content across formats, languages, and genres. Promising MXimum Entertainment & MXimum Growth, MX Advantage will empower the digital advertising industry to advertise across all forms of entertainment through impact-driven campaigns, thus helping them maximise ROI and achieve business objectives. MX Player is a global brand with over 300 Million Monthly Active users globally, 236 Million Monthly active users in India recording an average time spent of 56 minutes per user per day with over 200,000 hours of content, 800+ Original Series, Web Series, International & Dubbed Content and over 10 Billion minutes of Monthly Watch time. MX Player is the world's second app after YouTube to get over 1 Billion downloads and this gives brands a huge scale and an impactful reach amongst their preferred target audience.  MX Advantage (https://mxadvantage.mxplayer.in/) is a platform for all of MX Player’s existing & new advertisers to launch ad offerings. Unmatched in its offerings versus other OTT platforms, MX Advantage gives brands an opportunity to advertise across all forms of entertainment on OTT, gaming, music, live, video streaming amongst other features available on MX Player. It's an opportunity to build plans that deliver across their marketing objectives be it branding, consideration, intent and purchase. It has a larger outreach and impact through multiple ad offerings such as video & display ads, live streaming, sponsorships, rich media ads and entertainment commerce. This innovative, engaging platform has been introduced to make MX inventory directly available to Small, Medium and Large business owners, marketing managers, media agencies, SMEs, Metros and non-Metro advertisers. With key benefits like customisation and complete campaign control, the self-serve platform offers immersive Ad formats across tabs such as Video, Display, Audio and Content Solutions that will help drive brand awareness and engagement.  Furthermore, brands can seamlessly leverage MX Advantage's additional offerings, including sponsorships, rich media ads, entertainment commerce, etc., under the same roof. There are several benefits as a part of the promotional launch period for verified advertisers who sign up on the platform.  Commenting on the launch, Nikhil Gandhi, Chief Operating Officer, MX Player said, “We are India’s first entertainment super app driven by high-tech innovations and offers content that appeals to our consumers. As technology continues to infiltrate every aspect of our lives, convenience is more important now than ever before for businesses of all sizes. We understand Bharat, which has led us to be the second-largest video platform in India with 236 million users, which helps advertisers reach a larger audience in today’s highly competitive market. MX Advantage is a one-stop solution for advertisers of all sizes and budgets including our current partner advertisers. Our huge and diverse user base across demography, markets, interests and languages will help brands reach the audience that matters for their business.”  MX Player has also partnered with a technology platform, DanAds, to make its engaging media and industry-leading advertising solutions available to Small and Medium Businesses in India through MX Advantage. Istvan Beres, CEO and Co-Founder, DanAds said, "The launch of MX Advantage is hugely exciting. With a strong foothold in India and growing global presence, MX Player is well-positioned to take full advantage of the benefits offered by self-serve advertising. Streaming TV is one of the hottest formats right now for sponsored content and we look forward to offering an engaging and dynamic solution for MX Player's portfolio of advertisers. Speed, ease-of-use, and flexible budgets are some of the most important factors for SME advertisers and DanAds is proud to partner with MX Player to offer just that."  Advertisers, brands and agencies can directly access the MX Advantage portal via: https://mxadvantage.mxplayer.in/   Download the App Now Web: https://www.mxplayer.in/
Chtrbox Launches ChtrSocial To Enable “Brands To Become Creators”
Aug 19 2022 By Admin
      QYOU Media Inc.  has announced that its subsidiary Chtrbox, is launching ChtrSocial. ChtrSocial’s new solutions will help brands design, build and multiply their social clout with a creator mindset, including powering micro-videos and personalized brand storytelling. ChtrSocial is offering cost effective and scalable solutions for brands to build digital communities, essentially powering brands to become digital creators themselves. Modern businesses are increasingly turning to social media as their primary outlet to engage customers and promote their products, particularly to young audiences. Chtrbox and the newly launched ChtrSocial vertical both target this segment and have successfully worked with several clients, including major brands P&G, HP & Pinterest. Leading the new vertical is Darshil Shah, who founded his social media and branding company Blanc Space (formerly called Blazonion) six years ago. As an early entrant into the field of social media solutions, they initially focused on food & beverage businesses, and in the past two years have grown to cater to businesses across fast-growing technology, fin-tech, health & fitness sectors in India. The synergies found by adding access to the world class brand relationships at Chtrbox is expected to propel the business ahead quickly as brands in India continue to increase their growth investments in marketing.     Pranay Swarup, CEO and Founder of Chtrbox commented, “Creators have changed the way audiences are built on social media. Many brands in India are still going online with a traditional mindset where they’re looking to force-fit or sell things to customers online without a well developed brand community. With ChtrSocial, and our micro creator content solutions, we are excited to help brands take a new-age approach to audience building on social media. I have worked with Darshil and his team as a partner over the past two years, and I’m confident that the team will fit fantastically well within Chtrbox & QYOU.”   Darshil Shah, Director - ChtrSocial, commented, “With the world of social media evolving rapidly and many platforms prioritizing creator-first algorithms, many brands face a challenge in retaining the shrinking attention span of their potential customers. We have helped hundreds of businesses create unique promotional strategies to adapt to the new ways of marketing and seen tremendous results. When we started working with Chtrbox it was an instant click as we realized how much our vision and synergies align. Excited to have joined forces, and look forward to increasing the impact of our services for our clients, multifold.”   Added QYOU Media CEO and Co-Founder Curt Marvis, “The addition of ChtrSocial to the Chtrbox arsenal of capabilities to offer the market is significant. Building on the growth of BharatBox targeting tier rural India, and Chtrbox-Represent giving us direct relationships with creator talent, this is another big step in growing the strength and depth of our creator led media business in India. We believe this will resonate strongly with current and future Chtrbox clients.”    

Agencies

Infectious Advertising ropes in Anil Jayachandran as Chief Strategy Officer
Aug 29 2022 By Admin
        Infectious Advertising,  has bolstered its strategic chops by hiring Anil Jayachandran as its Chief Strategy Officer.  Anil has spent nearly a quarter of a century working across geographies and is regarded as an expert in markets as diverse as North Africa, the Middle East and Asia. From Egypt to Malaysia, he has worked across functions - marketing, advertising, research, and strategy - with global players like Burnett, JWT, Unilever, Lintas, O&M, McCann, and Omnicom. In spite of all the globe-trotting, the place where Anil likes living in most is his head. An intellectual first, Anil is also a coffee farmer, an accomplished painter, and a psytrance producer.  In his last job, Anil headed Communications Planning for Omnicom, Malaysia.    Speaking on this development, Nisha Singhania and Ramanuj Shastry, Directors and Co-Founders of Infectious Advertising said, “We are delighted with Anil’s arrival. The more we know the consumer, the sharper our work gets. Anil’s here to help push the envelope in strategic thinking so that our work gets even more infectious.”   
TheSmallBigIdea bags Integrated Digital Marketing mandate including e-commerce for Sandu Pharmaceuticals
Aug 25 2022 By Admin
          TheSmallBigIdea, has been appointed as the digital strategic partner for  pharmacy and medical care platforms, Sandu Pharmaceuticals. Given, the agency’s expertise and content-driven approach across categories, the 360-degree digital mandate win will leverage TheSmallBigIdea as the go-to digital strategic partner. Speaking about the win, Manish Solanki, COO and Co-Founder, TheSmallBigIdea, said, “Ayurveda has always been a part of the Indian way of life and we are happy to be part of the digital journey of Sandu’s 123-year-old legacy. With the evolution of the healthcare and wellness sector, it is a great opportunity for us to bring to light Sandu Pharmaceuticals and the rich herbal products it offers. As part of the mandate, our task at hand is to create compelling Digital first stories on Social to help prospects understand and sample our products at the same time build a robust marketplace and e-commerce platform that engages and converts those prospects into loyal customers. Through this association, our endeavour would be to deliver result-oriented strategies across multiple platforms.” Commenting on awarding the mandate to TheSmallBigIdea, Shashank Sandu, Director, Sandu Pharmaceuticals, said, “We are extremely happy and excited to associate with a reputed agency like TheSmallBigIdea for our 360-degree brand communication and are confident that this association will help us build our brand presence digitally and strengthen it offline as well. TheSmallBigIdea’s data-driven insights and content-driven approach make them the perfect partner to manage our mandate. We are excited to have them on board and look forward to a fulfilling digital journey to deepen the engagement with our customers.” As a part of the mandate, the agency will be responsible for driving the next wave of growth and expansion and taking the brand on a journey of digital transformation. Along with managing social media platforms, crafting integrated digital creative strategies for the brand, and developing their e-commerce business, TSBI Studios the agency’s Video Creation arm as a starter to the mandate, conceptualized and made 4 brand films and launched them digitally. Sandu Keshita Hair Oil- https://youtu.be/a056A_p5PJI Sandu Acivin- https://youtu.be/g3zeAfLEeww Sandu Hemocleen- https://youtu.be/yK-Te8ceD64 Sandu Vasa Cough Syrup- https://youtu.be/VUmMV7fGbZc  
Concept PR Wins Communication Mandate for HOUM Technology
Aug 09 2022 By Admin
          Concept PR, integrated communications and public relations consultancy firm secured a mandate to provide PR and brand communication support to HOUM Technology, a tech start-up that provides a private online space (digital home) for netizens worldwide. Houm is a category-creating global consumer internet product at the convergence of Web 3.0, Private Communication and Data Monetization. It lets each consumer build and own a private place (digital home) on the internet—with a personal domain—that no other person, system or bot (including Houm Technology) can access; enabling the creation of a completely decentralized ecosystem. “Concept PR was the only agency who could show what Houm should do from a marketing perspective. Their Technology & Startups team impressed us with their belief in our Web 3.0 Product and the understanding of the tech industry at large. I look forward to this partnership and the journey ahead,” said Mr. Bijaei Jayaraj, CEO, Houm Technology Private Limited. The PR mandate for Houm Technology Private Limited includes strategic communications and crisis management.  
Anand Chakravarthy Set to Join Omnicom Media Group India as its Chief Growth Officer
Jul 27 2022 By Admin
        Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its new Chief Growth Officer.  Anand is set to use his strategic foresight and over two decades of rich industry experience to create new opportunities for growth and play an instrumental role in shaping OMG India’s future trajectory. He will report to Kartik Sharma, Group CEO of OMG India.  With over 24 years of experience in the media and advertising industry and having worked with many reputable businesses, all of which witnessed exponential growth under his guidance, Anand has a deep well of knowledge to draw from. In his previous roles, he has led many profitable businesses, including during his leadership stints at Essence Global, Wavemaker and Reliance Broadcast Network. With experience in Marketing, Advertising, Media and Entrepreneurship, Anand's strength lies in his ability to formulate crucial strategies that help businesses scale up and become sustainable in an extremely competitive market. Across his repertoire of experience, he has worked with Global and Indian brands, including several leading D2C brands in India.   Speaking on his appointment, Kartik Sharma, CEO of Omnicom Media Group India, said, “I am delighted to welcome Anand on board. His extensive knowledge, values-based leadership style and commitment to delivering results will undoubtedly be a great asset to our business going forward. His work speaks for itself and shows that he has the propensity to lead and help companies capitalize on new growth opportunities in an emerging market.”   Anand Chakravarthy said, “I am thrilled to be a part of OMG India and getting the opportunity to work with Kartik and his leadership team, for whom I have immense respect. OMG is recognized globally for its thought leadership and building future forward capabilities - a critical need in the industry today. Working in this ecosystem with this team and leveraging these capabilities to help brands evolve without any limitations is a fantastic opportunity. I look forward to fully committing to OMG’s vision and pushing the boundaries of innovation & growth.”